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senior product marketing manager

KRANK

Position: Senior Product Marketing Manager
 Location: Karachi, Pakistan
 
About the Role: 
As Krank continues to expand, we are seeking a dynamic Senior Marketing Lead to assist with leading our marketing function. This is a hands-on leadership role with oversight of the marketing strategy, execution, and performance. The ideal candidate will thrive in a fast-paced, global B2B technology environment (SaaS/Marketplace/ AI) and will be responsible for driving growth, increasing brand visibility, and generating qualified leads through innovative and data-driven campaigns.
 
This individual will assist with the oversight of the marketing department and take full responsibility for planning, executing, and optimizing our marketing efforts. They will manage a team of senior professionals, mentor subordinates, and foster a high-performance, collaborative team culture. The role requires someone who can balance strategic vision with hands-on execution and who is passionate about delivering measurable results that align with company goals.
 
We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.
 
This is a unique opportunity to join an ambitious company at the forefront of digital transformation in B2B marketplaces and AI with a huge opportunity for career progression. If you’re a high-energy, results-oriented marketing leader who is ready to make a meaningful impact, we would love to hear from you.
 
Key Responsibilities: 
<ul>
<li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li>
<li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li>
<li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates Krank’s brand presence.</li>
<li>Own and manage the full marketing funnel—from website optimization and paid campaign management to lead nurturing and analytics.</li>
<li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li>
<li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li>
<li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li>
<li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li>
<li>Stay ahead of industry trends, competitor activities, and emerging technologies to position Krank as a market leader.</li>
<li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li>
</ul>
What We Are Looking For: 
<ul>
<li>7+ years of marketing experience, including 3+ years in a leadership role.</li>
<li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li>
<li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li>
<li>Strong copywriting and storytelling skills for multi-channel campaigns.</li>
<li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li>
<li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li>
<li>Track record of working with small & large organisations.</li>
<li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li>
<li>Experience managing agencies, freelancers, and cross-functional teams.</li>
</ul>

Senior Product Marketing Manager

Arpatech

Primary Job Functions: ● Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative. ● Prepare and manage monthly, quarterly and annual budgets for the Marketing department. ● Set, monitor and report on team goals and KPIs. ● Design branding, positioning and go-to-market strategies. ● Ensure brand message is strong and consistent across all channels through appropriate marketing efforts (like organising and participating in events, email campaigns, overseeing traffic through web pages, social media messaging and developing promotional collateral for sales and marketing). ● Analyse consumer behaviour and determine customer personas. ● Identify opportunities to reach new market segments. ● Monitor competition (acquisitions and new products and features). ● Coordinate sales and marketing efforts to boost brand awareness and presence. ● Participate in the quarterly and annual planning of company objectives. ● Developing and managing offline and online advertising campaigns. ● Supporting sales and lead generation efforts. ● Maintains relations with customers by organising and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. ● To manage the Digital Platforms. ● Have a strong understanding of digital tools in the area of PPC, SEO, SMM, brand auditing process, etc● Managing marketing calendars for online and offline events. ● Managing the stakeholders effectively for business optimisation ● To coach and develop the team in the light of current practices and tools.Experience: Candidates having at least 7 years plus hands on experience in all functional areas of Marketing.Education: Bachelors or Masters in Marketing Any Certification in Digital Marketing will be preferred.Skills: ● Knowledge of performance marketing including success metrics, behavioural and demographic targeting and ROI-driven optimisation techniques, spanning marketing and sales. ● This role requires strong analytical skills with the ability to make rapid decisions grounded in data and metrics. ● Work experience as Manager / Senior Manager preferably within IT/Service Based industry ● Experience running successful marketing campaigns ● Having IRL experience is preferred. ● Solid knowledge of web analytics, Google Adwords, FB Ads, SEO SEMRush, etc. ● Experience with CRM software ● Managing a team with the ability to set and prioritize goals ● Understanding of marketing tools, it&rsquo;s usage and optimization of budget.Job Type: Full-timeWork Location: In person

Senior Marketing Manager

Alibaba

<div><div>Basic Infomation<div><div><div>
Department:
Daraz</div><div>
Degree:
Master</div><div>
Work Experience:
5 year</div></div></div></div><div>
Job Description<div>
Role Overview:
The Senior Key Account Manager will lead strategic engagement with key clients, drive revenue growth, and own portfolio performance for high-value FMCG and E-commerce partners. This role requires strong commercial acumen, analytical capabilities, and the ability to build lasting partnerships with stakeholders across retail and digital commerce ecosystems.
Key Responsibilities
Client &amp; Portfolio Management
Build and strengthen long-term relationships with key customers and partners.
Act as the primary point of contact for strategic accounts and ensure satisfaction, retention and growth.
Develop and implement account plans with tailored solutions that enhance partner performance and business outcomes.
Revenue &amp; Target Achievement
Drive sales growth across assigned key accounts to meet and exceed revenue and profitability targets.
Identify opportunities for upselling, cross-selling, and category expansion.
Strategic Planning &amp; Execution
Collaborate with internal teams (Marketing, Category, Supply, Analytics) to align commercial strategy with market demand.
Monitor account performance and market trends; adjust plans to optimize growth.
Negotiation &amp; Contract Management
Lead negotiations for pricing, promotions, assortment, and commercial terms.
Manage joint business planning (JBP) with strategic customers.
Analysis &amp; Reporting
Analyze sales data, customer insights and competitor activity to inform decision-making.
Prepare weekly/monthly forecasts and pipeline reports for senior leadership.</div></div><div>
Position Requirement<div>
Qualifications:
Bachelor&rsquo;s degree in Business, Marketing, Sales, or related field.
MBA or equivalent advanced business qualification preferred.
5+ years of progressive experience in Key Account Management, FMCG, or E-commerce sectors.
Demonstrated success owning and growing major client portfolios.
Required Skills &amp; Competencies:
Commercial &amp; Analytical Acumen: Ability to analyze data and convert insights into clear, actionable growth plans.
Stakeholder Management: Strong capability to build trusted relationships and influence senior decision-makers.
Negotiation &amp; Strategic Thinking: Proven expertise in planning and leading complex commercial negotiations.
Communication: Excellent verbal, written, and presentation skills.
Leadership &amp; Collaboration: Effective cross-functional collaborator with experience mentoring junior team members.
Tools &amp; Systems: Proficient in CRM, Excel, and business intelligence/analytics platforms.</div></div></div>

Daraz-Senior KAM, FMCG-Commercial

Daraz

<div>
 
 Role Overview
 
 
 
 The Senior Key Account Manager will lead strategic engagement with key clients, drive revenue growth, and own portfolio performance for high-value FMCG and E-commerce partners. This role requires strong commercial acumen, analytical capabilities, and the ability to build lasting partnerships with stakeholders across retail and digital commerce ecosystems.
 
 
 Key Responsibilities
 
 
 Client &amp; Portfolio Management
 
 
 Build and strengthen long-term relationships with key customers and partners.
 
 
 Act as the primary point of contact for strategic accounts and ensure satisfaction, retention and growth.
 
 
 Develop and implement account plans with tailored solutions that enhance partner performance and business outcomes.
 
 
 Revenue &amp; Target Achievement
 
 
 Drive sales growth across assigned key accounts to meet and exceed revenue and profitability targets.
 
 
 Identify opportunities for upselling, cross-selling, and category expansion.
 
 
 Strategic Planning &amp; Execution
 
 
 Collaborate with internal teams (Marketing, Category, Supply, Analytics) to align commercial strategy with market demand.
 
 
 Monitor account performance and market trends; adjust plans to optimize growth.
 
 
 Negotiation &amp; Contract Management
 
 
 Lead negotiations for pricing, promotions, assortment, and commercial terms.
 
 
 Manage joint business planning (JBP) with strategic customers.
 
 
 Analysis &amp; Reporting
 
 
 Analyze sales data, customer insights and competitor activity to inform decision-making.
 
 
 Prepare weekly/monthly forecasts and pipeline reports for senior leadership.
 
 
 
 Qualifications
 
 
 
 
 Job Requirements
 
 
 
 Bachelor&rsquo;s degree in Business, Marketing, Sales, or related field.
 
 
 MBA or equivalent advanced business qualification preferred.
 
 
 5+ years of progressive experience in Key Account Management, FMCG, or E-commerce sectors.
 
 
 Demonstrated success owning and growing major client portfolios.
 
 
 
 Required Skills &amp; Competencies
 
 
 
 Commercial &amp; Analytical Acumen: Ability to analyze data and convert insights into clear, actionable growth plans.
 
 
 Stakeholder Management: Strong capability to build trusted relationships and influence senior decision-makers.
 
 
 Negotiation &amp; Strategic Thinking: Proven expertise in planning and leading complex commercial negotiations.
 
 
 Communication: Excellent verbal, written, and presentation skills.
 
 
 Leadership &amp; Collaboration: Effective cross-functional collaborator with experience mentoring junior team members.
 
 
 Tools &amp; Systems: Proficient in CRM, Excel, and business intelligence/analytics platforms.
</div>

Senior KAM, FMCG-Commercial

Sofcom Private Limited

Strategy &amp; Positioning<ul><li>Build and execute a full-funnel marketing strategy aligned with expansion goals.</li><li>Drive positioning/messaging for enterprise buyers in regulated industries.</li></ul>Demand Gen &amp; Funnel Optimization<ul><li>Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).</li><li>Define/refine MQL/SQL criteria with Sales and improve conversion quality.</li><li>Launch and manage multi-touch nurture journeys for 6&ndash;12 month sales cycles.</li><li>Set up attribution, reporting, and funnel dashboards for decision-making.</li></ul>ABM &amp; Enterprise Growth<ul><li>Implement and run Account-Based Marketing (ABM) for high-value accounts.</li><li>Create campaigns for target regions (North America / MENA) and priority ICPs.</li></ul>Team &amp; Execution<ul><li>Lead and develop the marketing team (content, digital, ops).</li><li>Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, executive content.</li></ul>Cross-Functional Collaboration<ul><li>Partner with Sales, Product, and Customer Success to drive pipeline, win-rate, and expansion.</li></ul>Requirements (Must-Have)<ul><li>5+ years in B2B product/SaaS marketing, with 2+ years in a leadership role.</li><li>Proven experience marketing to enterprise buyers with long sales cycles (6+ months).</li><li>Hands-on experience managing the funnel in HubSpot/Salesforce (or similar CRM/MA tools).</li><li>Strong capability in ABM strategy (tools like 6sense/Terminus/Demand base are a plus).</li><li>Demonstrated track record of improving lead-to-customer conversion and pipeline outcomes.</li><li>Strong analytics mindset (attribution, funnel metrics, CRO testing) and communication skills.</li></ul>Job Type: Full-timeWork Location: In person

Unilever

Unilever is hiring for Assistant Brand Manager, LUX Job Title: Assistant Brand Manager – PC Function: Marketing Reports to: Senior Brand Manager Location: Karachi, Pakistan ABOUT LUX LUX is the #1 soap in the country built around strong fragrance and skincare credentials. We are looking for an ambitious Assistant Brand Manager to join our team and help drive the next phase of LUXs growth in Pakistan. JOB PURPOSE As an Assistant Brand Manager, you will support the Senior Brand Manager in developing and executing brand strategies, campaigns, and innovations that strengthen brand equity, grow market share, and deliver business objectives. This role demands consumer obsession, commercial acumen, creativity, and strong execution skills. WHAT WILL YOUR MAIN RESPONSIBILITIES BE Brand Strategy & Planning • Support in annual brand planning and category strategy execution. • Assist in shaping positioning, communications, and innovations • Innovation & Product Development • Coordinate with R&D, supply chain, and global teams on new product development, packaging, and variant launches. • Track competitor innovations and market trends, identifying whitespace opportunities. Campaign Management • Drive integrated marketing campaigns (TV, digital, PR, shopper) with agencies. • Ensure strong execution and alignment with brand purpose and equity guidelines. Business & Financial Delivery • Monitor brand performance through Nielsen, Kantar, and internal dashboards. • Support in P&L management, pricing, and portfolio optimization. • Trade & Shopper Marketing • Work closely with sales and shopper teams to activate brand visibility and drive conversion in retail and e-commerce. Cross-Functional Collaboration • Partner with internal teams (Media, CMI, Finance, Supply Chain) and external agencies to deliver end-to-end initiatives on time. WHAT YOU WILL NEED TO SUCCEED Qualifications/Experiences • Bachelor’s degree in business, Marketing, or related field • 1–3 years of experience in FMCG marketing • Strong command of digital marketing and data analytics tools is a plus. Skills o Brand & Consumer Insight: Strong understanding of FMCG consumers, ability to decode behaviors and translate them into winning propositions. o Strategic Thinking: Ability to simplify complexity, spot growth opportunities, and link brand purpose with commercial outcomes. o Executional Excellence: Detail orientation, project management, and ability to deliver under tight deadlines. o Creativity & Storytelling: Comfort in working with creative agencies, developing content, and creating compelling brand stories. o Analytical Rigor: Strong with numbers, market data, and financial analysis; able to track KPIs and take corrective actions. o Collaboration & Influence: Team player who can engage cross-functional partners, agencies, and stakeholders. o Agility & Growth Mindset: Willingness to test, learn, and adapt quickly in a competitive and fast-paced market. Leadership * You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. * As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. Unilever behaviors: • Care deeply • Focus on what counts • Stay three steps ahead • Deliver with excellence
 
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

ABM LUX

<div>
 Unilever is hiring for Assistant Brand Manager, LUX Job Title: Assistant Brand Manager &ndash; PC Function: Marketing Reports to: Senior Brand Manager Location: Karachi, Pakistan ABOUT LUX LUX is the #1 soap in the country built around strong fragrance and skincare credentials. We are looking for an ambitious Assistant Brand Manager to join our team and help drive the next phase of LUXs growth in Pakistan. JOB PURPOSE As an Assistant Brand Manager, you will support the Senior Brand Manager in developing and executing brand strategies, campaigns, and innovations that strengthen brand equity, grow market share, and deliver business objectives. This role demands consumer obsession, commercial acumen, creativity, and strong execution skills. WHAT WILL YOUR MAIN RESPONSIBILITIES BE Brand Strategy &amp; Planning
 
 
 <ul>
 <li>
 Support in annual brand planning and category strategy execution.
 </li>
 <li>
 Assist in shaping positioning, communications, and innovations
 </li>
 <li>
 Innovation &amp; Product Development
 </li>
 <li>
 Coordinate with R&amp;D, supply chain, and global teams on new product development, packaging, and variant launches.
 </li>
 <li>
 Track competitor innovations and market trends, identifying whitespace opportunities. Campaign Management
 </li>
 <li>
 Drive integrated marketing campaigns (TV, digital, PR, shopper) with agencies.
 </li>
 <li>
 Ensure strong execution and alignment with brand purpose and equity guidelines. Business &amp; Financial Delivery
 </li>
 <li>
 Monitor brand performance through Nielsen, Kantar, and internal dashboards.
 </li>
 <li>
 Support in P&amp;L management, pricing, and portfolio optimization.
 </li>
 <li>
 Trade &amp; Shopper Marketing
 </li>
 <li>
 Work closely with sales and shopper teams to activate brand visibility and drive conversion in retail and e-commerce. Cross-Functional Collaboration
 </li>
 <li>
 Partner with internal teams (Media, CMI, Finance, Supply Chain) and external agencies to deliver end-to-end initiatives on time. WHAT YOU WILL NEED TO SUCCEED Qualifications/Experiences
 </li>
 <li>
 Bachelor&rsquo;s degree in business, Marketing, or related field
 </li>
 <li>
 1&ndash;3 years of experience in FMCG marketing
 </li>
 <li>
 Strong command of digital marketing and data analytics tools is a plus. Skills o Brand &amp; Consumer Insight: Strong understanding of FMCG consumers, ability to decode behaviors and translate them into winning propositions. o Strategic Thinking: Ability to simplify complexity, spot growth opportunities, and link brand purpose with commercial outcomes. o Executional Excellence: Detail orientation, project management, and ability to deliver under tight deadlines. o Creativity &amp; Storytelling: Comfort in working with creative agencies, developing content, and creating compelling brand stories. o Analytical Rigor: Strong with numbers, market data, and financial analysis; able to track KPIs and take corrective actions. o Collaboration &amp; Influence: Team player who can engage cross-functional partners, agencies, and stakeholders. o Agility &amp; Growth Mindset: Willingness to test, learn, and adapt quickly in a competitive and fast-paced market. Leadership * You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. * As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. Unilever behaviors:
 </li>
 <li>
 Care deeply
 </li>
 <li>
 Focus on what counts
 </li>
 <li>
 Stay three steps ahead
 </li>
 <li>
 Deliver with excellence
 
 
 </li>
 </ul>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Explore 1344+ Senior product marketing manager in Karachi this March. Find roles across top companies and apply now to boost your career.

1344 senior product marketing manager jobs In Karachi

Senior Product Marketing Manager

Senior Marketing Manager

Daraz-Senior KAM, FMCG-Commercial

Senior KAM, FMCG-Commercial

Senior Marketing Manager

ABM LUX

ABM LUX