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trade marketing manager

<div>
 
 
 Who We Are:
 
 
 
 
 
 
 GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun &amp; Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Trade Marketing Manager is responsible for developing and executing trade marketing strategies that drive brand visibility, sales growth, and market share across key retail and distribution channels. The role bridges marketing and sales, ensuring that marketing initiatives are effectively implemented at the point of sale. This individual will manage trade promotions, in-store activation, merchandising, and channel performance analysis to optimize brand performance in line with business objectives.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop and implement trade marketing plans aligned with overall brand and sales strategies.
 </li>
 <li>
 Translate marketing campaigns into actionable channel programs to support sell-in and sell-out.
 </li>
 <li>
 Segment customers and channels to tailor trade marketing activities effectively.
 </li>
 <li>
 Collaborate with the marketing and sales teams to forecast demand and align on promotional calendars.
 </li>
 <li>
 Manage the execution of trade promotions, in-store activations, and POS material deployment.
 </li>
 <li>
 Ensure brand consistency and visibility across all retail environments.
 </li>
 <li>
 Drive shopper engagement through impactful visibility and merchandising strategies.
 </li>
 <li>
 Partner with key retailers and distributors to optimize promotional performance.
 </li>
 <li>
 Track and analyze trade marketing initiatives&rsquo; ROI and sales uplift.
 </li>
 <li>
 Prepare monthly reports on channel performance, promotion effectiveness, and competitor activities.
 </li>
 <li>
 Recommend adjustments to improve future trade marketing effectiveness.
 </li>
 <li>
 Work closely with marketing, sales, supply chain, and finance teams to ensure end-to-end execution of trade programs.
 </li>
 <li>
 Support sales teams with promotional tools, presentation materials, and trade engagement assets.
 </li>
 <li>
 Manage trade marketing budgets effectively, ensuring cost-efficient execution.
 </li>
 <li>
 Monitor spending and report variances against the approved budget.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Experience:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Business Administration, or a related field.
 </li>
 <li>
 A master&rsquo;s degree or professional certification in Marketing, Trade/Channel Management, or Sales is an added advantage.
 </li>
 <li>
 3&ndash;4 years of total experience, including 1&ndash;2 years in trade marketing, channel marketing, or brand activation roles (in FMCG).
 </li>
 <li>
 Proven experience managing cross-functional projects and working with distributors or key accounts.
 </li>
 <li>
 Strong analytical, organizational, and project management skills.
 </li>
 <li>
 Fluent in English and Arabic (both written and spoken).
 </li>
 <li>
 Ability to communicate effectively with local and regional stakeholders.
 </li>
 <li>
 CRM / ERP systems knowledge (SAP, Salesforce, etc.)
 </li>
 <li>
 Market Research and POS Tracking Tools (e.g., Nielsen, IRI)
 </li>
 </ul>
</div>

Trade Marketing Manager

Xpat Today

<div>
 
 
 Senior Account Manager - BTL activation and Trade Marketing experience
 
 
 
 
 
 
 
 Job Description
 
 
 
 
 About the Company
 
 - Our client is seeking a
 
 Senior Account Manager
 
 to join their dynamic and fast growing marketing agency, driving the development and implementation of marketing strategies for some of the Middle East&rsquo;s leading brands. It's a high-paced, results driven environment that requires a proactive individual, with a positive can-do attitude to manage a portfolio of key accounts and projects with a focus on
 
 shopper marketing strategy and retail trade activations.
 
 
 
 
 
 
 
 
 
 
 About the Role
 
 - Reporting to the Group Account Director, the key responsibilities of the role include:
 
 
 
 
 <ul>
 <li>
 Strengthening and expanding relationships with key clients and stakeholders.
 </li>
 <li>
 Taking client briefs and developing creative and strategic solutions, with the support of the Account Directors, Account Managers and design team.
 </li>
 <li>
 Researching all facets of marketing to support and assist in the execution of client briefs.
 </li>
 <li>
 Assisting the development of key accounts and providing strategic input into campaign development.
 </li>
 <li>
 Communicating with clients and internal and external stakeholders the goals of an overall project and ensuring project timelines and budgets are met.
 </li>
 <li>
 Trafficking communication through departments to aid the development of creative, strategy, POS, marketing collateral and premiums.
 </li>
 <li>
 Plan and execute events, including product launches and brand activations.
 </li>
 <li>
 Ensuring jobs are completed to an impeccable standard.
 </li>
 <li>
 Leading, assisting and participating in client presentations, responding to briefs, concepts and initiatives.
 </li>
 <li>
 Building strong relationships with team members to establish sound working relationships.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualifications
 
 - To be eligible for the role you must possess some experience in marketing (preferably
 
 Shopper Marketing/Trade Marketing
 
 ) in an Account Manager role. Experience in planning and executing marketing campaigns would be ideal.
 
 
 
 
 
 
 
 
 
 Required Skills
 
 - We&rsquo;re looking for someone who is positive, passionate and a great communicator. You will be a supportive team member with initiative to drive your accounts and assist your team members when required. You need to have extensive experience with
 
 Shopper Marketing
 
 , including developing strategies and executing campaigns. Managing events from initiation to completion. Understanding consumer purchasing behavior. There is a great deal of autonomy in the role and to be effective you must be extremely organised, with strong attention to detail and possess the ability to respond quickly, problem solve and prioritise effectively. You must also be able to work collaboratively within a team and across departments as this is something we pride ourselves on to deliver results. The ideal candidate is a dedicated, hardworking individual, who prides themselves on their commitment to excellent client service and is seeking exposure to major brands and campaigns and a supportive team environment.
 
</div>

Senior Account Manager Events

MAPYR FZCO

We are seeking a strategic and results-driven Trade Marketing Specialist to lead the planning and execution of trade-focused marketing initiatives. In this role, you will be the key link between marketing, sales, and the retailers, responsible for optimizing brand visibility, enhancing in-store execution, and driving sell-through at the point of purchase. You will develop and implement customer-specific marketing programs, manage trade budgets, analyse sales trends, and collaborate cross-functionally to ensure alignment of marketing campaigns with commercial objectives. Ideal candidate should be result driven and being an out of the box thinker thriving in a competitive environment. Trade Strategy & Planning<ul><li>Develop and implement trade marketing plans aligned with brands and sales strategies.</li><li>Translate brand marketing plans into retailer-specific executions.</li><li>Identify key opportunities across retailers to drive brand presence and sales.</li><li>Focus on understand consumer behaviours to drive actionable initiative at retail.</li></ul>Promotional Execution<ul><li>Plan and coordinate in-store activations, visual merchandising (displays, POS materials, windows) and promotional events.</li><li>Ensure consistency of brand messages across trade activities.</li><li>Collaborate with sales teams to execute promotional plans effectively.</li><li>Track successful implementation of activations & results</li></ul>Sales & Performance Analysis<ul><li>Monitor and analyse sales data, market share, category performance, and ROI of trade initiatives.</li><li>Conduct competitive analysis and shopper insights to refine strategies.</li><li>Report trade performance metrics to internal stakeholders.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with sales, marketing, supply chain, and external agency partners.</li><li>Coordinate with brand teams to align trade plans with product launches and brand calendars.</li><li>Support key account teams with tailored marketing materials and toolkits.</li></ul>Budget & Project Management<ul><li>Manage and optimize trade marketing budgets.</li><li>Ensure timely execution of trade programs and projects within scope and budget.</li></ul>Track promotional spend and evaluate effectiveness.

Trade Marketing Specialist

Bateel International

<div>
 
 
 Sales Supervisor &ndash; Jomara
 
 
 
 Reports to: Trade Marketing and Sales Manager
 
 
 
 
 
 
 
 
 Job Purpose:
 
 
 
 The Sales Supervisor sells, supervises, and stimulates demand for company&rsquo;s FMCG brand i.e., &ldquo;Jomara&rdquo; to applicable region on the regular basis in a defined manner in UAE. He or she will do this through consistent service, sharing food/FMCG experience and is supported by a proactive team of Sales Executives &amp; Merchandizers.
 
 
 The Sales Supervisor contributes to the sales of Jomara products in UAE by 1) being fully responsible for the sale in allocated region and includes checking product availability, supervising cleanliness standards, maintaining merchandising, optimizing display facings, products&rsquo; expiry damage and launch, managing promotions as advised by National Sales Manager. 2) By requesting Purchase Orders based on product movement 3) overseeing the planning, coordination, and execution of daily deliveries 4) Ensure full display at rented places 5) Ensure that Sales Executives and Merchandisers are adhering to planograms.
 
 
 This Sales Supervisor works closely with the National Sales Manager, Sales Coordinator and Sales Encoder. His focus is to achieve sales targets and ensure availability of the products.
 
 
 The Sales Supervisor will have basic sales skills, market knowledge, good relations within industry and awareness of the area.
 
 
 
 
 
 
 Key Accountabilities:
 
 
 <ul>
 <li>
 Provide sales and merchandising support to Jomara Division as per region.
 </li>
 <li>
 Responsible for direct sales to selected key outlets and sales through Sales Executives.
 </li>
 <li>
 Maintaining and increasing sales of Jomara brand as per guidelines provided.
 </li>
 <li>
 Establish and maintain good relations with the supermarket functional staff.
 </li>
 <li>
 Responsible for achieving KPI in consultation with National Sales Manager &ndash; Jomara.
 </li>
 <li>
 Execute new product launches, seasonal activities to generate new business for the company.
 </li>
 <li>
 Responsible for optimizing product display.
 </li>
 <li>
 Ensure consistent, profitable growth in sales revenues through planning and management of key accounts.
 </li>
 <li>
 Ensure availability of self or assign team member to attend the routine stock take at the supermarkets.
 </li>
 <li>
 Attending complaints and requirements of the clients in timely manner and ensure that team responds effectively. Always respecting the Brand DNA and assuring over all execution.
 </li>
 <li>
 Persistently assuring high levels of food safety, hygiene, and sanitation standards. Thus, ensuring compliance with local law, food safety standards, general workplace safety, and HACCP policies and procedures.
 </li>
 <li>
 Report to National Sales Manager on the regular basis and prepare reports for the monthly meetings.
 </li>
 <li>
 Monitors customer satisfaction and develops and maintains client relations.
 </li>
 <li>
 Ensure to maintain and improve grooming and personal hygiene standards.
 </li>
 <li>
 Look for opportunities of development. This includes training, coaching, and mentoring to allow for the right people in the right place.
 </li>
 <li>
 Organizes demonstrations for existing and potential customers, advises customers on the presentation of the products and the promotional materials and participates in trade events.
 </li>
 <li>
 Follows the market and competition evolution and transmits information to superior.
 </li>
 <li>
 Establishes daily visit reports for superior.
 </li>
 <li>
 Participates in sales meetings to obtain information on sales objectives, promotional actions, new products etc. and to discuss field problems.
 </li>
 </ul>
 
 
 
 
 Lives and Advocates the Bateel Values:
 
 
 <ul>
 <li>
 Quality
 </li>
 <li>
 Innovation
 </li>
 <li>
 Authenticity
 </li>
 <li>
 
 I
 
 ntegrity
 </li>
 </ul>
 
 
 
 
 
 Experience requirement:
 
 
 <ul>
 <li>
 10 years of FMCG sales experience within Middle East. Experience in food industry will be an advantage.
 </li>
 <li>
 Functional proficiency in both verbal and written English.
 </li>
 </ul>
 
 
 
 
 
 Qualification and Licenses requirement:
 
 
 <ul>
 <li>
 Graduate Degree
 </li>
 <li>
 UAE Driving License
 </li>
 </ul>
 
 
 
 
 ***Due to the bulk of applications we are receiving, only shortlisted candidates will be contacted.
 
</div>

Sales Supervisor

Abbott

<div>About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people&rsquo;s health. We&rsquo;re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:<ul><li>Career development with an international company where you can grow the career you dream of.</li><li>A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.</li><li>A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.</li></ul>
Trade Marketing Specialist
This position works out of our UAE office in Abbott
Nutrition Division
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands &ndash; including Similac&reg;, PediaSure&reg;, Pedialyte&reg;, Ensure&reg;, Glucerna&reg; and ZonePerfect&reg; &ndash; to help get the nutrients they need to live their healthiest life.
What You'll do<ul><li>
Develop and execute trade marketing plans for UAE and Lower Gulf aligned with brand and sales objectives across all channels (Modern Trade, Traditional Trade, E-commerce, Pharmacy).</li><li>
Design and implement in-store promotions, visibility programs, and seasonal activations.</li><li>
Develop MSL &amp; planograms and ensure execution across the trade through Abbott&rsquo;s distributors.</li><li>
Manage POS materials and ensure compliance with planograms and perfect store standards.</li><li>
Collaborate with Key Account Managers and Sales teams to tailor trade programs for strategic customers.</li><li>
Monitor and analyze promotion performance, sell-out data, and category trends to optimize future initiatives.</li><li>
Coordinate with supply chain and finance for accurate forecasting and budget management.</li><li>
Train and manage brand ambassadors to ensure consistent brand representation and impactful shopper engagement at the point of sale</li></ul>
Business Outcomes:<ul><li>
Increased brand visibility and share of shelf in key accounts.</li><li>
Improved sell-out performance through effective trade promotions.</li><li>
Enhanced ROI on trade marketing spend.</li><li>
Stronger retailer partnerships and compliance with joint business plans.</li><li>
Consistent execution of perfect store standards across channels.</li><li>
Growth in category penetration and shopper engagement.</li></ul>
Key Business Challenges:<ul><li>
Driving growth and market share across in increasingly complex markets (i.e., ambiguity about future, decreasing access, differential expectations about &lsquo;value&rsquo;, etc.)</li><li>
Managing complex retailer requirements and ensuring compliance.</li><li>
Driving execution excellence across diverse geographies and store formats.</li><li>
Balancing budget constraints with high-impact trade activities</li><li>
Ensuring timely availability of POS materials and promotional stock.</li><li>
Measuring ROI accurately in fragmented trade environments.</li></ul>
Required Qualification:<ul><li>
Min bachelor&rsquo;s degree with major Business or Commerce, Master degree in same field is an advantage.</li><li>
5 years experience, minimum 2 years as Trade Marketing or similar.</li><li>
Proven record of working closely with or at trade channels is essential.</li><li>
Proficiency in data analysis and reporting tools (Excel, Power Point).</li><li>
Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others.</li><li>
Strong relationship building, stakeholder (internal) and customer (external) management.</li></ul>
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.</div>

Confidential

<div>
 
 
 Overview
 
 
 
 
 
 
 We are seeking an experienced and commercially driven Commercial Specialist to help us to grow of our cosmetic and skincare portfolio across major regional retailers. This role is ideal for a candidate who combines strong sales acumen with category understanding and a passion for beauty retail.
 
 
 
 
 
 As a Commercial Specialist, you will drive the sell-in, sell-out, visibility, profitability &amp; Operational Excellence of brands under cosmetics division &mdash; including skincare, haircare, and makeup
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Commercial Ownership:
 
 
 
 
 
 
 &middot; Develop and execute Joint Business Plans (JBPs) with assigned key accounts &mdash; covering sales targets, marketing calendars, and trade investment.
 
 
 &middot; Own the P&amp;L for each account, ensuring revenue growth, gross margin delivery, and efficient trade spending.
 
 
 &middot; Negotiate annual terms, visibility agreements, and promo structures aligned with profitability goals.
 
 
 
 
 
 
 Retail &amp; Category Development:
 
 
 
 
 
 
 &middot; Lead category strategy and assortment planning for skincare, haircare, and makeup &mdash; ensuring product mix aligns with shopper needs and market trends.
 
 
 &middot; Partner with retailer category teams to strengthen space, planograms, and shelf visibility.
 
 
 &middot; Analyze sell-out data, stock rotation, and on-shelf availability (OSA) to optimize replenishment and prevent slow-moving inventory.
 
 
 
 
 
 
 Marketing &amp; Activation Alignment
 
 
 
 
 
 
 &middot; Work closely with marketing and brand teams to execute in-store activations, product launches, and promotional campaigns.
 
 
 &middot; Drive brand visibility and promoter performance across key retail doors.
 
 
 &middot; Ensure digital touchpoints (social media tie-ins, online listings, banners, and reviews) reflect the brand story consistently.
 
 
 
 
 
 
 E-Commerce Acceleration
 
 
 
 
 
 
 &middot; Manage online key accounts (Amazon, Noon, retailer.com) focusing on content quality, share of search, pricing consistency, and online visibility.
 
 
 &middot; Track and improve conversion rates, ratings, and digital merchandising KPIs.
 
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 
 &middot; Collaborate with supply chain, finance, and regulatory teams to ensure smooth execution &mdash; from order placement to on-shelf availability.
 
 
 &middot; Partner with distributors and country teams across GCC to align pricing, activation, and stock flow.
 
 
 Performance Reporting
 
 
 &middot; Deliver monthly sales performance reviews and forecasts.
 
 
 &middot; Report on KPIs: sales achievement, ROI on promotions, numeric distribution, and category share gains.
 
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 
 
 
 
 &middot; Bachelor&rsquo;s degree in Business, Marketing, or a related field.
 
 
 &middot; 5&ndash;8 years of experience managing key accounts in beauty, cosmetics, or FMCG sectors within GCC.
 
 
 &middot; Proven track record in managing retailers
 
 
 &middot; Strong understanding of category dynamics, brand activation, trade marketing, and e-commerce performance levers.
 
 
 &middot; Proficient in Microsoft Excel for data-driven decision-making
 
 
 &middot; Excellent negotiation, communication, and relationship-building skills.
 
 
 &middot; Ability to multitask across markets, categories, and partners in a fast-paced environment.
 
 
 &middot; A supportive and inclusive work environment.
 
 
 
 
 
 
 Key Success Metrics
 
 
 
 
 
 
 &middot; Achievement of sell-in and sell-out targets.
 
 
 &middot; Growth in distribution, visibility, and ROI on promotions.
 
 
 &middot; Improved category ranking and brand share in each account.
 
 
 &middot; Optimized trade spends and stock rotation.
 
 
 &middot; High customer satisfaction and repeat orders.
 
 
 
 
 
 
 What We Offer
 
 
 
 
 
 
 &middot; Competitive salary + performance-based incentives.
 
 
 &middot; Opportunity to work with international brands and lead category development in growing markets.
 
 
 &middot; A dynamic, entrepreneurial environment with regional exposure and cross-functional collaboration.
 
 
 &middot; Clear path for career progression into Regional Commercial or Brand Leadership roles.
 
 
 
</div>

Commercial Specialist

SoNew Trading Co LLC

Key Responsibilities:1. Market Research &amp; Forecasting:&#61623; Conduct in-depth research on global agriculture commodities markets, including crops,livestock, and related products.&#61623; Collect and analyze data on market trends, pricing, supply and demand dynamics, andregulatory changes.&#61623; Monitor geopolitical events and their potential impact on the agriculture commoditiesmarket.&#61623; Responsible for helping build up a business by identifying new business prospects,generate ideas, concepts, and system for achieving more sales.2. FMCG (Primary Focus):&#61623; Develop and execute the commercial strategy for the FMCG product portfolio: identifyinggrowth opportunities, key accounts, channels (modern trade, traditional trade, ecommerce),new product launches and market entry.&#61623; Set and monitor sales targets, margin targets, and profitability for FMCG lines; analyzeperformance, variances, and corrective actions.&#61623; Lead trade marketing, promotions, merchandising, in-store execution and shopperactivation efforts; collaborate with marketing, sales and channel teams.&#61623; Drive effective distribution and logistics for FMCG: ensure product availability, timelydeliveries, correct stock levels and minimal out-of-stocks or wastage. Interface withsupply chain &amp; warehouse functions.&#61623; Manage relationships with key customers (retail chains, distributors, wholesalers) andnegotiate commercial terms, listings, trade spend, promotions and incentives.&#61623; Ensure compliance with regulatory, quality, food-safety, labeling and packaging standardsin FMCG operations.3. Agri-Commodities (supporting role):&#61623; Support or lead trading / procurement of selected Agri-commodities (e.g., grains, pulses,oilseeds) for internal usage or external distribution, in coordination with the supply chainand procurement teams&#61623; Monitor global/local Agri-commodity market trends (supply, demand, weather, tradepolicies) and provide strategic input for sourcing decisions, risk mitigation, inventorystrategies and cost optimization.&#61623; Collaborate with the FMCG side to evaluate opportunities to integrate Agri-commodities(raw ingredients) into finished FMCG products, aligning sourcing strategy with productdevelopment and cost targets.&#61623; Develop supplier and grower relationships, negotiate contracts, monitor commoditypricing trends, hedge where applicable, and ensure timely delivery and qualitycompliance.4. Customer and Supplier Sourcing:&#61623; Identify and establish relationships with potential domestic and international customersand suppliers (Growers/Traders/Millers) in the agriculture commodities trading industry.&#61623; Track and analyze the activities and strategies of competitors in the agriculturecommodities trading sector.&#61623; Maintaining customer satisfaction by keeping them updated on the progress of theirorders and following-up daily their provided shipping instructions -planning it accordinglywith the concerned departments.&#61623; Ensure all orders meet regulatory compliance and quality standards.&#61623; Coordinate and manage the end-to-end order process by collaborating with logisticspartners (shippers and freight forwarders) and related authorities, in order placement,shipment scheduling, and tracking. Making sure to resolve any issues and ensure on-timedelivery.&#61623; Oversee the payment process for both customers and suppliers, ensuring timely andaccurate transactions.5. Inventory Management:&#61623; Implement and maintain inventory control procedures to minimize losses anddiscrepancies by conducting regular stock counts and reconcile variances.&#61623; Supervise the receipt, storage, and dispatch of inventory.&#61623; Ensure compliance with safety and quality standards in all warehouse activities.6. Report Generation7. Assisting in Marketing Strategy Development &amp; implementation.8. Perform other related duties as required.Qualifications:&#61623; Must have at least 5 years of work experience in the similar industry &ndash;Trading of AgroCommodities (Like FMCG, Pulses, Grains and Spices, Nuts and Dry frits, Coffee etc.)&#61623; Mandatory experience working with the FMCG industry.&#61623; Arabic, English speaking (Mandatory), French recommended.Job Types: Full-time, Permanent

International Trade Officer

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4210 trade marketing manager jobs IN Dubai

Trade Marketing Manager

Senior Account Manager Events

Trade Marketing Specialist

Sales Supervisor

Trade Marketing Specialist

Commercial Specialist

International Trade Officer