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digital marketing manager Jobs in Karachi

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advertising specialist

MindEngage

We are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.Key Responsibilities:Campaign Strategy &amp; Planning: Develop and execute advertising strategies on Meta platforms (Facebook &amp; Instagram) based on client objectives and marketing goals.Ad Creation &amp; Optimization: Create compelling ad copies, select high-quality visuals, and manage the design of ads to ensure they are optimized for performance.Audience Targeting &amp; Research: Conduct thorough audience research to target the right demographics, interests, and behaviors. Use custom audiences, lookalike audiences, and remarketing strategies for maximum ROI.Performance Monitoring &amp; Reporting: Continuously monitor and analyze ad performance metrics (CPC, CPM, CTR, ROAS, etc.), providing detailed performance reports and recommendations to improve campaign efficiency.Budget Management: Manage advertising budgets, ensuring that spend is allocated efficiently to meet KPIs and campaign goals.A/B Testing: Implement A/B testing of ad creatives, targeting, and placements to find optimal campaign setups.Collaboration with Design &amp; Content Teams: Work closely with the design and content teams to ensure creatives align with client goals and are optimized for ads.Stay Updated on Industry Trends: Keep up-to-date with the latest trends, platform updates, and best practices within Meta Ads to continuously improve performance.Qualifications:Proven experience in running and managing Meta (Facebook &amp; Instagram) Ads with a track record of successful campaigns.Expertise in Meta Ads Manager, including campaign setup, optimization, audience building, and reporting.Strong understanding of digital marketing concepts, PPC, and audience targeting.Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other ad tracking tools.Strong copywriting skills to create engaging and persuasive ad copy.Experience with budget management and maximizing ROI.Ability to work independently and manage multiple campaigns and clients simultaneously.Excellent communication skills for reporting and explaining results to clients and stakeholders.Preferred Skills:Experience with additional paid social media platforms (TikTok, LinkedIn, etc.) is a plus.Familiarity with Facebook Pixel and conversion tracking setups.Certification in Meta Blueprint or similar digital marketing certifications.What We Offer:Competitive salary based on experience.Opportunity to work with diverse brands and industries.Professional growth and career development opportunities.Pay: Rs40,000.00 - Rs70,000.00 per monthWork Location: In person

International Meta Ads Specialist

Juggernaut Solutions Pvt Ltd

About Us:Juggernaut Commerce is a digital marketing agency specializing in eCommerce growth across platforms like Shopify, Amazon, and eBay. We help brands scale through performance marketing, marketplace management, and data-driven strategies.Job Description:We are looking for a results-driven and analytical Google Ads Specialist with 3+ years of experience in managing paid advertising campaigns. The ideal candidate will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, conversions, and ROI for eCommerce and lead generation clients.Key Responsibilities:<ul><li>Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube)</li></ul><ul><li>Perform keyword research, competitor analysis, and audience targeting</li></ul><ul><li>Optimize campaigns for performance, including bids, budgets, and ad creatives</li></ul><ul><li>Monitor conversion tracking, analytics, and attribution models</li></ul><ul><li>Analyze campaign performance and prepare detailed reports with actionable insights</li></ul><ul><li>Conduct A/B testing for ads, landing pages, and audiences</li></ul><ul><li>Collaborate with design and development teams for better ad creatives and landing pages</li></ul><ul><li>Stay updated with Google Ads trends, updates, and best practices</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field</li></ul><ul><li>Minimum 3 years of hands-on experience in Google Ads management</li></ul><ul><li>Strong understanding of Google Ads (Search, Display, Shopping, YouTube)</li></ul><ul><li>Experience with conversion tracking, Google Tag Manager, and Google Analytics (GA4)</li></ul><ul><li>Strong analytical and data interpretation skills</li></ul><ul><li>Experience managing budgets and optimizing campaigns for ROI</li></ul><ul><li>Excellent communication and reporting skills</li></ul>What We Offer:<ul><li>Competitive salary package</li></ul><ul><li>Performance bonuses</li></ul><ul><li>Fuel allowance</li></ul><ul><li>Medical coverage</li></ul><ul><li>Annual and sick leaves</li></ul><ul><li>Periodic performance reviews and career growth opportunities</li></ul><ul><li>Hybrid work flexibility (onsite &amp; remote days within Karachi)</li></ul>Location:DHA Phase 8, Karachi9:00 AM &ndash; 6:00 PM (Mon-Fri)Job Type: Full-timeAbility to commute/relocate:<ul><li>Karachi Defence Housing Society: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Are you comfortable commuting to DHA Phase 8 daily?</li><li>What's your Expected salary?</li><li>What's your current salary?</li></ul>Experience:<ul><li>Project Coordination: 1 year (Required)</li></ul>Work Location: In person

Google Ads Specialist

ZUBINEX

Full Job Description About ZubinexZubinex is a performance-driven digital company specialising in affiliate marketing and revenue-focused growth strategies. We work with global offers and networks to generate high-quality traffic, leads, and conversions through data-driven campaigns.We are looking for a skilled Google Ads Specialist to create, manage, and scale profitable paid campaigns.Role OverviewAs a Google Ads Specialist at Zubinex, you will be responsible for planning, launching, and optimising paid search campaigns to drive targeted traffic and maximise ROI. You will also support cross-platform strategies, including Meta Ads, to scale affiliate campaigns effectively.The ideal candidate has hands-on experience with Google Ads, basic knowledge of Meta Ads, strong analytical skills, and a proven track record of running profitable campaigns.Key Objectives<ul><li>Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube)</li><li>Conduct keyword research and competitor analysis</li><li>Monitor and optimise performance (CTR, CPC, CPA, ROI, Quality Score)</li><li>Create high-converting ad copy and run A/B tests</li><li>Optimise campaigns to maximise conversions and minimise cost</li><li>Track and analyse campaign data using Google Analytics and other tools</li><li>Assist in managing and understanding Meta Ads campaigns</li><li>Identify new scaling opportunities and profitable niches</li></ul>Key Responsibilities<ul><li>Manage daily campaign performance and budgets</li><li>Optimise bidding strategies (manual, automated, target CPA/ROAS)</li><li>Improve Quality Score and ad rankings</li><li>Implement conversion tracking and UTM parameters</li><li>Test landing pages and funnels for better results</li><li>Support Meta Ads campaigns (Facebook &amp; Instagram) when needed</li><li>Ensure compliance with platform policies</li><li>Stay updated with latest trends and algorithm changes</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred)</li><li>2&ndash;4 years of experience in Google Ads / PPC</li><li>Strong knowledge of Google Ads platform</li><li>Basic to intermediate knowledge of Meta Ads (Facebook &amp; Instagram Ads)</li><li>Experience with Google Analytics and tracking tools</li><li>Understanding of affiliate marketing (preferred)</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage budgets and deliver ROI</li><li>Good communication skills</li></ul>Preferred Qualifications<ul><li>Google Ads Certification</li><li>Experience in affiliate marketing campaigns</li><li>Familiarity with tracking tools (Voluum, RedTrack, etc.)</li><li>Experience running international campaigns</li><li>Knowledge of landing page optimisation</li></ul>What We Offer<ul><li>Competitive salary</li><li>Performance-based incentives</li><li>Growth opportunities</li><li>Learning and development support</li><li>Fast-paced and performance-driven environment</li></ul>How to ApplyInterested candidates can apply with their updated resume and details of campaigns they have managed.Join Zubinex and help us scale high-performing advertising campaigns in the affiliate marketing space.Pay: Rs40,000.00 - Rs55,000.00 per monthWork Location: In person

HR Ways

About the job Paid Marketing| Karachi| Onsite| PKR Salary﻿An ﻿Australia-Based Salesforce Leader with 50+ Experts Driving Cloud Innovation Across Industries.﻿﻿Job Description:We are seeking a highly motivated and experienced Paid Advertising Specialist to develop, implement, and manage our digital marketing campaigns across various online channels. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of achieving results.﻿Key Responsibilities:<ul><li>Develop and implement comprehensive paid advertising strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.</li><li>Conduct thorough keyword research and analysis to optimize campaign performance and maximize ROI.</li><li>Create compelling ad copy and visuals tailored to target audience demographics and behaviours.</li><li>Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, and make data-driven adjustments as needed.</li><li>Manage advertising budgets effectively to ensure campaigns meet objectives within allocated funds.</li><li>Stay updated on industry trends, best practices, and algorithm changes to continually optimize campaign performance.</li><li>Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify and implement improvements.</li><li>Provide regular reports and insights to stakeholders on campaign performance and recommendations for optimization.</li><li>Identify and explore new advertising opportunities and channels to expand reach and drive growth.</li><li>Stay informed about legal and regulatory requirements related to paid advertising and ensure compliance in all campaigns.</li><li>Continuously monitor competitor advertising activities and market trends to identify opportunities and threats.</li></ul>Qualifications:<ul><li>Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).</li><li>Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns and outcomes.</li><li>Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.</li><li>Strong understanding of SEO best practices and experience with SEO tools.</li><li>Excellent written and verbal communication skills.</li><li>Creative thinking and problem-solving abilities.</li><li>Strong analytical skills and the ability to interpret data to drive decisions.</li><li>Highly organized, with the ability to manage multiple tasks and deadlines effectively.</li><li>Up-to-date knowledge of digital marketing trends and best practices.</li></ul>Preferred Qualifications:<ul><li>Google Ads and/or Facebook Ads certifications.</li><li>Experience with marketing automation platforms.</li><li>Graphic design skills or experience working with design teams.</li><li>Knowledge of HTML/CSS for email marketing and website editing.</li><li>Previous experience in a co-working space.</li></ul>﻿Other Details﻿﻿: ﻿﻿Experience: 4+ years ﻿Work Mode: ﻿Onsite ﻿Location: KarachiJob Type: Full-timeWork Location: In person

Paid Marketing Specialist

foodpanda

<div>
 foodpanda is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
 
 
 
 Job Description
 
 
 
 We are seeking a proactive and detail-oriented
 
 Retail Media Solutions Specialist
 
 to join our Regional Retail Media &amp; Partnerships team. Reporting to the
 
 Retail Media Solutions Lead
 
 , you will play a critical role in executing biddable retail media campaigns, optimizing performance, and ensuring seamless operations across our advertising initiatives. In this role, you will work closely with local Retail Media teams to ensure effective campaign execution, maintain high operational standards, and deliver valuable insights to drive growth and efficiency of our partners.
 
 
 If you thrive on analyzing data, executing strategy, and collaborating within a dynamic team environment, we&rsquo;d love to hear from you.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Campaign Execution: Collaborate and work closely with the markets partnerships managers and account managers to set up and manage both on-site and off-site retail media campaigns, ensuring setup accuracy, timely delivery, quality, and effectiveness.
 </li>
 <li>
 Data-Driven Optimization: Support the team in leveraging data insights to refine campaign strategies, create and adjust audience segments, enhance performance, and achieve key KPIs.
 </li>
 <li>
 Performance Reporting: Create, maintain and monitor detailed reports such as during-campaign performance and post-mortem reports in order to evaluate campaign effectiveness and identify areas for improvement.
 </li>
 <li>
 Inventory Utilization: Monitor and analyze asset inventory usage to maximize advertiser retention and identify growth opportunities.
 </li>
 <li>
 Stakeholder Collaboration: Partner with local market teams to align campaign objectives and maintain consistent communication for smooth execution.
 </li>
 <li>
 Process Governance: Ensure adherence to operational standards, best practices and aligning with governance frameworks established by the Lead.
 </li>
 <li>
 Tools Utilization: Work with Internal AdTech tools and/or off-site platforms (Tradedesk, Meta, DV360 etc) to support performance visibility, campaign tracking, and optimization.
 </li>
 <li>
 Product enhancement: Identify UI / UX growth opportunities to improve process efficiency.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Experience: At least 3+ years of experience in an advertising agency, AdTech, Digital, brand, or retailer, ideally in eCommerce-related or PPC roles (e.g., Amazon Ads, Criteo, CitrusAd), preferably in FMCG.
 </li>
 <li>
 Technical Skills: Familiarity with various Retail Media Networks and AdTech platforms such as Demand Side Platform (DSP) and retail media/eCommerce campaign management, including performance optimization and ROI analysis.
 </li>
 <li>
 Analytical Abilities: Strong capability to work with data, dashboards and tools to derive actionable insights and support decision-making.
 </li>
 <li>
 Industry Knowledge: Understanding of paid advertising performance metrics, programmatic advertising, and market trends.
 </li>
 <li>
 Communication: Excellent communication and interpersonal skills, with fluency in English and the ability to work effectively with internal and external stakeholders which span multiple timezones.
 </li>
 <li>
 Adaptability: A proven ability to work in a fast-paced environment, handle multiple tasks simultaneously, and maintain attention to detail.
 </li>
 </ul>
</div>

Specialist, Retail Media Solutions

Hrfunnelz

Job Title: Digital Marketing SpecialistLocation: Karachi, Pakistan Experience Required: 3&ndash;5 yearsJob Overview:We are looking for a results-driven Digital Marketing Specialist to lead and execute high-impact marketing strategies across digital platforms. The ideal candidate will have strong experience in managing paid ad campaigns and leading teams responsible for SEO and social media. This role requires a mix of strategic thinking, leadership, and hands-on execution to drive brand visibility, engagement, and conversions.Key Responsibilities:<ul><li>Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other relevant channels.</li><li>Manage and oversee the performance of SEO and Social Media teams, ensuring alignment with overall marketing goals.</li><li>Develop and implement comprehensive digital marketing strategies to drive traffic, leads, and conversions.</li><li>Monitor campaign performance using analytics tools and generate actionable insights and reports.</li><li>Conduct keyword research, competitor analysis, and market trend analysis to improve campaign effectiveness.</li><li>Ensure on-page and off-page SEO best practices are implemented effectively.</li><li>Collaborate with content, design, and development teams to create engaging marketing assets.</li><li>Optimize landing pages and user journeys to improve conversion rates.</li><li>Stay updated with the latest trends, tools, and technologies in digital marketing.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>3&ndash;5 years of proven experience in digital marketing.</li><li>Hands-on experience managing paid ad campaigns (Google Ads, Meta Ads, etc.).</li><li>Strong understanding of SEO (on-page &amp; off-page) and social media marketing strategies.</li><li>Experience in team leadership or managing cross-functional teams.</li><li>Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.</li><li>Excellent analytical, problem-solving, and decision-making skills.</li><li>Strong communication and organizational skills.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist

Tribe-d

Company: DIGIT-IT Job Type: Full-time / On-siteJob Description: DIGIT-IT is looking for a skilled and results-driven Meta Ads Expert to join our team. The ideal candidate will be responsible for planning, creating, and managing advertising campaigns on Meta platforms (Facebook &amp; Instagram) to drive leads, sales, and brand awareness.Responsibilities:<ul><li>Plan and execute Meta (Facebook &amp; Instagram) ad campaigns</li><li>Manage ad budgets and optimize campaigns for maximum ROI</li><li>Analyze performance metrics and generate reports</li><li>Conduct audience research and targeting</li><li>A/B testing of ads, creatives, and copies</li><li>Stay updated with latest trends and Meta advertising policies</li></ul>Requirements:<ul><li>Proven experience in Meta Ads management</li><li>Strong understanding of Facebook Ads Manager</li><li>Knowledge of audience targeting and campaign optimization</li><li>Analytical mindset with ability to interpret data</li><li>Good communication and reporting skills</li></ul>Preferred:<ul><li>Experience in lead generation and sales campaigns</li><li>Basic knowledge of creatives/design tools (Canva, Photoshop)</li></ul>Location: On-site &ndash;Office 4 &amp; 5, 2nd Floor, Hina Center, Block 13 A Gulshan-e-Iqbal, Karachi, 75050Send us your portfolio at 03330664692Pay: Rs25,000.00 - Rs30,000.00 per hourWork Location: In person

Meta ads Expert

Explore 126+ Advertising specialist in Karachi this April. Find roles across top companies and apply now to boost your career.

126 advertising specialist jobs In Karachi

International Meta Ads Specialist

Google Ads Specialist

Google Ads Specialist

Paid Marketing Specialist

Specialist, Retail Media Solutions

Digital Marketing Specialist

Meta ads Expert