digital marketing specialist Jobs in Karachi

digital marketing specialist

social media specialist

meta ads specialist

account executive

account executive (marketing) Jobs in Karachi

account executive (marketing)

advertising specialist

The Plum Tree Group

<div>Job Title: Meta Ads Specialist - (Service &amp; E-Commerce Focus) 
Nature: Onsite
 
Location: Karachi - Shahre Faisal
 
Job Type: Full-Time
 
Experience Required: Minimum 3 Years
 
Shift: Evening (06:30 PM - 02:30 AM) 
(06:30 PM - 12:00 AM) - For Females Only 
 
About the Role: 
We are seeking a highly skilled Meta Ads Specialist with proven experience in managing paid advertising campaigns for both service-based and e-commerce businesses. The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You&rsquo;ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results. 
Key Responsibilities:<ul><li>
Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.</li><li>
Develop separate funnel strategies tailored to both service offerings and e-commerce products.</li><li>
Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives.</li><li>
Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals.</li><li>
Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products).</li><li>
Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies.</li><li>
Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.</li><li>
Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow.</li><li>
Stay updated with Meta platform updates, privacy changes.</li></ul>
Requirements:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>
Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses.</li><li>
Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel.</li><li>
Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA).</li><li>
Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools.</li><li>
Experience in setting up Meta Pixel and Conversions API for accurate event tracking.</li><li>
Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>
Excellent communication and copywriting skills.</li></ul> 

Preferred Skills:<ul><li>
Prior experience working with software houses, SaaS products, or digital agencies.</li><li>
Strong understanding of B2B lead generation funnels.</li><li>
Experience managing high-budget ad campaigns in competitive markets.</li><li>
Knowledge of programmatic advertising and advanced audience segmentation.</li><li>
Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus.</li></ul> 

What We Offer:<ul><li>
Market competitive compensation package.</li><li>
A fun, entrepreneurial start-up environment.</li><li>
Mentoring and coaching in an environment that provides support to help you succeed.</li><li>
Paid leaves.</li><li>
Health Insurance.</li><li>
Employee perks.</li><li>
A diverse and international team.</li><li>
An entrepreneurial environment with room for growth.</li><li>
Ongoing professional training and mentorship.</li><li>
Career growth opportunities in a global, innovative company.</li><li>
A collaborative and results-driven team culture.</li></ul> 

NOTE: Salary commensurate with experience. 
 
How to Apply: 
Apply directly through Job Post or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Meta Ads Specialist. 

kBL2gIxtpq</div>

Meta Ads Specialist - (Service & E-Commerce Focus)

<div>
 
 Job Title: Meta Ads Specialist - (Service &amp; E-Commerce Focus)
 
 
 
 
 Nature: Onsite
 
 
 
 
 Location: Karachi - Shahre Faisal
 
 
 
 
 Job Type: Full-Time
 
 
 
 
 Experience Required: Minimum
 
 
 3
 
 
 Years
 
 
 
 
 Shift: Evening (0
 
 
 6
 
 
 :30 PM - 0
 
 
 2
 
 
 :30 AM)
 
 
 
 
 (06:30 PM - 12:00 AM) - For Females Only
 
 
 
 
 About The Role
 
 
 
 We are seeking a highly skilled
 
 Meta Ads Specialist
 
 with proven experience in managing paid advertising campaigns for
 
 both service-based and e-commerce businesses
 
 . The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You&rsquo;ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
 </li>
 <li>
 Develop separate funnel strategies tailored to both service offerings and e-commerce products.
 </li>
 <li>
 Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives.
 </li>
 <li>
 Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals.
 </li>
 <li>
 Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products).
 </li>
 <li>
 Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies.
 </li>
 <li>
 Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.
 </li>
 <li>
 Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow.
 </li>
 <li>
 Stay updated with Meta platform updates, privacy changes.
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field.
 </li>
 <li>
 Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses.
 </li>
 <li>
 Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel.
 </li>
 <li>
 Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA).
 </li>
 <li>
 Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools.
 </li>
 <li>
 Experience in setting up Meta Pixel and Conversions API for accurate event tracking.
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and make data-driven decisions.
 </li>
 <li>
 Excellent communication and copywriting skills.
 
 
 </li>
 </ul>
 
 Preferred Skills
 
 
 
 <ul>
 <li>
 Prior experience working with software houses, SaaS products, or digital agencies.
 </li>
 <li>
 Strong understanding of B2B lead generation funnels.
 </li>
 <li>
 Experience managing high-budget ad campaigns in competitive markets.
 </li>
 <li>
 Knowledge of programmatic advertising and advanced audience segmentation.
 </li>
 <li>
 Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 <ul>
 <li>
 Market competitive compensation package.
 </li>
 <li>
 A fun, entrepreneurial start-up environment.
 </li>
 <li>
 Mentoring and coaching in an environment that provides support to help you succeed.
 </li>
 <li>
 Paid leaves.
 </li>
 <li>
 Health Insurance.
 </li>
 <li>
 Employee perks.
 </li>
 <li>
 A diverse and international team.
 </li>
 <li>
 An entrepreneurial environment with room for growth.
 </li>
 <li>
 Ongoing professional training and mentorship.
 </li>
 <li>
 Career growth opportunities in a global, innovative company.
 </li>
 <li>
 A collaborative and results-driven team culture.
 
 
 </li>
 </ul>
 
 NOTE: Salary commensurate with experience.
 
 
 
 
 How To Apply
 
 
 
 Apply directly through Job Post or send your resume and a short cover letter to [email protected] with the subject:
 
 Meta Ads Specialist.
 
</div>

popular international (pvt) ltd

Job descriptionWe are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.Key Responsibilities:<ul><li>Campaign Strategy &amp; Planning: Develop and execute advertising strategies on Meta platforms (Facebook &amp; Instagram) based on client objectives and marketing goals.</li><li>Ad Creation &amp; Optimization: Create compelling ad copies, select high-quality visuals, and manage the design of ads to ensure they are optimized for performance.</li><li>Audience Targeting &amp; Research: Conduct thorough audience research to target the right demographics, interests, and behaviors. Use custom audiences, lookalike audiences, and remarketing strategies for maximum ROI.</li><li>Performance Monitoring &amp; Reporting: Continuously monitor and analyze ad performance metrics (CPC, CPM, CTR, ROAS, etc.), providing detailed performance reports and recommendations to improve campaign efficiency.</li><li>Budget Management: Manage advertising budgets, ensuring that spend is allocated efficiently to meet KPIs and campaign goals.</li><li>A/B Testing: Implement A/B testing of ad creatives, targeting, and placements to find optimal campaign setups.</li><li>Collaboration with Design &amp; Content Teams: Work closely with the design and content teams to ensure creatives align with client goals and are optimized for ads.</li><li>Stay Updated on Industry Trends: Keep up-to-date with the latest trends, platform updates, and best practices within Meta Ads to continuously improve performance.</li></ul>Qualifications:<ul><li>Proven experience in running and managing Meta (Facebook &amp; Instagram) Ads with a track record of successful campaigns.</li><li>Expertise in Meta Ads Manager, including campaign setup, optimization, audience building, and reporting.</li><li>Strong understanding of digital marketing concepts, PPC, and audience targeting.</li><li>Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other ad tracking tools.</li><li>Strong copywriting skills to create engaging and persuasive ad copy.</li><li>Experience with budget management and maximizing ROI.</li><li>Ability to work independently and manage multiple campaigns and clients simultaneously.</li><li>Excellent communication skills for reporting and explaining results to clients and stakeholders.</li></ul>Preferred Skills:<ul><li>Experience with additional paid social media platforms (TikTok, LinkedIn, etc.) is a plus.</li><li>Familiarity with Facebook Pixel and conversion tracking setups.</li><li>Certification in Meta Blueprint or similar digital marketing certifications.</li></ul>What We Offer:<ul><li>Working Days: Monday to Friday</li><li>Shift Timing: 8:00 PM to 5:00 AM</li><li>Job Type: On-Site, Full-Time Night Shift Job</li><li>Bonuses: Performance-based</li><li>Yearly Paid Leaves: 10</li><li>Leave Encashment: Available</li><li>Additional Benefits: Basic Salary + Medical Health Card</li></ul>Job Type: Full-timePay: Up to Rs80,000.00 per monthApplication Question(s):<ul><li>Are you comfortable commuting to this job's location?</li><li>Are you available for night shift job? Are you available for night</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Meta Ads Specialist

Bionic Talent

<div>
 
 About the client:
 
 
 
 Our client is based in Florida, USA, and running a digital marketing agency and looking for an experienced SEO strategist to plan and execute organic growth strategies for a set of clients.
 
 
 The client is mostly handling local service businesses seeking growth with Local SEO.
 
 
 Our client has a policy of &ldquo;no jerks&rdquo; for both clients and team members and is looking to grow its client-servicing team with exceptional super-stars who are passionate about what they do and have the right attitude.
 
 
 
 About the role:
 
 
 
 We are seeking an experienced and result-driven Google Ads Specialist to join our dynamic team. This role is a perfect match for those who are passionate about harnessing the power of digital marketing to elevate local service businesses, such as plumbing, HVAC, and painting contractors. If you have a proven track record in creating, optimizing, and scaling Google ad campaigns that drive significant business growth, we want to connect with you!
 
 
 
 What you&rsquo;ll be doing:
 
 
 
 <ul>
 <li>
 Designing, implementing and managing Google Ad campaigns for our clients in the local service industry.
 </li>
 <li>
 Performing continuous keyword discovery, expansion, and optimization to boost campaign performance.
 </li>
 <li>
 Conducting thorough competitor and market analyses to shape effective strategies.
 </li>
 <li>
 Coordinating with our content and graphic design team for ad copies and creatives.
 </li>
 <li>
 Working closely with our sales and customer success teams to ensure alignment of ad strategies with business goals.
 </li>
 <li>
 Monitoring and managing budgets and bids for maximum ROI.
 </li>
 <li>
 Keeping up-to-date with Google's advertising policies, industry trends, and best practices to optimize campaign success.
 </li>
 <li>
 Regularly reporting on campaign performance to clients and internal stakeholders.
 
 
 </li>
 </ul>
 
 Who are we looking for?
 
 
 
 <ul>
 <li>
 Proven experience as a Google Ads Specialist, preferably within the local service industry.
 </li>
 <li>
 Strong knowledge of Google Ads and Google Analytics, with experience in managing sizable ad budgets.
 </li>
 <li>
 Exceptional analytical skills, with proficiency in using data to optimize campaigns and drive decision-making.
 </li>
 <li>
 Ability to craft compelling ad copies and facilitate customer engagement.
 </li>
 <li>
 Excellent collaboration and communication skills, comfortable working in cross-functional teams.
 </li>
 <li>
 Staying updated with the latest trends, technologies, and methodologies in digital marketing, search engine algorithms, and industry best practices.
 </li>
 <li>
 Please note: A proven track record of success in managing Google ad campaigns for local service businesses is a deal breaker for this role.
 
 
 </li>
 </ul>
 
 Position:
 
 Google Ads Specialist
 
 
 
 Remote Status
 
 : Fully Remote
 
 
 
 Preferred Location
 
 : Pakistan
 
 
 
 Working Hours
 
 : 9 am to 6 pm EST
 
 
 
 Holidays
 
 : 20 PTO days per year (Can be used for US or local holidays, etc., accumulating over the year.)
 
 
 
 Salary
 
 : PKR 175,000 to PKR 220,000 per month
 
 
 
 Internal Job ID:
 
 0089
</div>

Google Ads Specialist - 0089 - KHI

XPO9TIAL

Job Title: Amazon PPC SpecialistCompany: Xpo9tial Location: Karachi (Hybrid &ndash; Remote &amp; On-Site as required) Job Type: Full-Time Shift Timings: 8:00 PM &ndash; 5:00 AM (Pakistan Standard Time) Salary Range: PKR 70,000 &ndash; 150,000 per month (based on experience) Experience Required: Minimum 3+ years in Amazon PPC campaign managementAbout the RoleXpo9tial, a fast-growing Amazon marketing and e-commerce agency, is seeking a skilled Amazon PPC Specialist to join our team. This position offers a hybrid work model and the opportunity to manage global Amazon accounts, optimize advertising performance, and contribute to scaling international brands.Key Responsibilities<ul><li>Plan, launch, and manage Amazon PPC campaigns (Sponsored Products, Brands, and Display).</li><li>Conduct detailed keyword research, competitor analysis, and bid optimization.</li><li>Monitor and analyze KPIs including ACoS, ROAS, CTR, and conversion rates.</li><li>Prepare performance reports and recommend actionable improvements.</li><li>Manage advertising budgets efficiently for maximum ROI.</li><li>Collaborate with internal teams to align PPC strategies with brand and product goals.</li><li>Manage micro-influencers to generate external traffic and enhance brand visibility.</li></ul>Requirements<ul><li>Minimum 3+ years of proven experience in Amazon PPC campaign management.</li><li>Proven record managing 6- and 7-figure Amazon accounts.</li><li>Proficiency with Helium10, Data Dive, Brand Analytics, and Seller Central.</li><li>Strong analytical, reporting, and communication skills.</li><li>Highly organized, self-motivated, and able to meet deadlines independently.</li><li>Must be based in Karachi and comfortable with a hybrid work setup.</li></ul>Why Join Xpo9tial<ul><li>Competitive salary (PKR 70,000 &ndash; 150,000, based on experience).</li><li>Hybrid position with flexible collaboration options.</li><li>Fixed working hours (8:00 PM &ndash; 5:00 AM PST).</li><li>Work with top international Amazon brands.</li><li>Growth-driven, supportive, and performance-focused environment.</li></ul>How to ApplyIf you&rsquo;re ready to take your Amazon advertising expertise to the next level, we&rsquo;d love to hear from you. Join Xpo9tial &mdash; where strategy meets growth.Job Type: Full-timePay: Rs70,000.00 - Rs150,000.00 per monthWork Location: In person

Amazon PPC Specialist

Cadiode

Digital Marketing Specialist &ndash; E-commerce (Pakistan Market) Location: Karachi (On-site) Timings: Monday to Saturday, 12 PM &ndash; 9 PM Company: Eshal CorporationAbout the Role Eshal Corporation is seeking an experienced Digital Marketing Specialist to lead and grow our e-commerce operations. The ideal candidate will have a proven track record of successfully building and scaling multiple online stores in Pakistan. This role requires expertise in product research, performance marketing, and revenue-focused growth strategies.Key Responsibilities<ul><li>Identify, research, and validate winning products for the Pakistani e-commerce market.</li><li>Set up, manage, and optimize online stores and sales funnels.</li><li>Plan, launch, and scale paid ad campaigns across Facebook, Instagram, and Google.</li><li>Build profitable products into sustainable long-term brands.</li><li>Track performance metrics and apply data-driven decision-making.</li><li>Manage the full e-commerce cycle&mdash;from product selection to scaling.</li></ul>Core Skills Required<ul><li>Product Research &amp; Validation (market insights, tools, and trends).</li><li>Facebook &amp; Instagram Advertising (setup, optimization, retargeting, scaling).</li><li>Google Ads (Search, Display, Shopping).</li><li>SEO &amp; SEM (basic knowledge for store growth).</li><li>Social Media Marketing (organic + paid strategies for local markets).</li><li>Content Marketing (writing product descriptions, creatives, and ad copies).</li><li>Conversion Rate Optimization (landing pages, checkout funnels).</li><li>Analytics &amp; Reporting (Google Analytics, Meta Business Suite).</li><li>Basic Design &amp; Video Editing (Canva, Photoshop, or similar).</li></ul>Requirements<ul><li>2&ndash;3 years of proven experience in e-commerce marketing.</li><li>Successfully scaled at least 2&ndash;3 profitable online stores in Pakistan.</li><li>Strong knowledge of digital advertising platforms and strategies.</li><li>Ability to achieve consistent profitability and business growth.</li><li>Self-motivated, goal-oriented, and performance-driven.</li></ul>What We Offer<ul><li>Competitive salary (based on experience and results).</li><li>Performance-based incentives and bonuses.</li><li>Career growth opportunities in a fast-growing company.</li><li>A supportive, collaborative, and dynamic work environment.</li></ul>How to Apply Send your CV to: hiring@eshalcorp.comJob Type: Full-timeExperience:<ul><li>Digital Marketing: 2 years (Required)</li><li>E-Commerce: 2 years (Required)</li><li>Meta Ads: 2 years (Required)</li></ul>Work Location: In person

Digital Marketing Specialist – E-commerce (Pakistan Market)

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

Explore 284+ Advertising specialist in Karachi this November. Find roles across top companies and apply now to boost your career.

284 advertising specialist jobs IN Karachi

Meta Ads Specialist - (Service & E-Commerce Focus)

Meta Ads Specialist - (Service & E-Commerce Focus)

Meta Ads Specialist

Google Ads Specialist - 0089 - KHI

Amazon PPC Specialist

Digital Marketing Specialist – E-commerce (Pakistan Market)

Performance Marketing & Video Content Specialist