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InvenTel

Job Title: Analytics ManagerLocation: RemoteLanguage: EnglishWorking Days: Monday through FridayWorking Hours: Eastern Standard Time (EST): 8:30 AM &ndash; 5:30 PMAbout the Role:We are seeking a highly analytical, technically fluent Analytics Manager to bridge raw data, technical tracking expertise, and smart business decisions. This role is ideal for a data-driven problem solver who understands ecommerce metrics at a granular level&mdash;from acquisition through retention, subscription lifecycle, and LTV&mdash;and can confidently audit, validate, and optimize our tracking ecosystem. You will ensure data integrity, interpret business impact, and deliver actionable insights that drive growth and efficiency.Key Responsibilities:Business &amp; Funnel Performance Analysis<ul><li>Conduct full-funnel analysis across acquisition, conversion, retention, and subscription lifecycle</li><li>Monitor ecommerce KPIs (CAC, MER, ROAS, AOV, CVR, LTV, churn, renewal rate, MRR, contribution margin)</li><li>Diagnose revenue shifts, conversion changes, and customer behavior trends</li><li>Provide actionable recommendations to improve profitability and store health</li></ul>Ecommerce Platform &amp; Store Health Intelligence<ul><li>Build and maintain dashboards, reports, and executive summaries</li><li>Identify revenue leaks, attribution gaps, and funnel inefficiencies</li><li>Reconcile performance across Shopify, GA4, and attribution tools (Triple Whale)</li></ul>Subscription &amp; Retention Analytics<ul><li>Analyze subscription lifecycle metrics using platforms like Recharge</li><li>Support optimization of subscription flows and retention strategies</li><li>Integrate subscription data with overall ecommerce performance</li></ul>Email &amp; Lifecycle Performance (Klaviyo)<ul><li>Analyze campaign and flow performance</li><li>Evaluate segmentation, automation, and attribution accuracy</li><li>Ensure data consistency between Shopify, Klaviyo, and tracking platforms</li></ul>GA4, Attribution &amp; Advanced Tracking Analysis<ul><li>Leverage expert-level GA4 knowledge for ecommerce tracking and attribution</li><li>Identify discrepancies between Shopify, GA4, and ad platforms</li><li>Build custom reports and explorations to uncover insights</li></ul>Technical Tracking &amp; Tag Management<ul><li>Manage and optimize Google Tag Manager implementations</li><li>Configure and validate pixels and event tracking (GA4, Meta, TikTok, Google Ads)</li><li>Audit event architecture, data layers, and ecommerce schemas</li></ul>Technical Tracking Audit (Critical Requirement)<ul><li>Conduct comprehensive audits of Shopify tracking infrastructure</li><li>Validate event firing, parameter accuracy, and attribution flows</li><li>Identify gaps, duplication, or inflated numbers</li><li>Document findings, deliver remediation plans, and implement fixes</li></ul>Experimentation &amp; Forecasting<ul><li>Design and analyze experiments to inform strategic decisions</li><li>Build predictive models and scenario analyses for growth planning</li></ul>Cross-Functional Collaboration<ul><li>Partner with Marketing, Product, Finance, and Operations teams</li><li>Train non-technical colleagues on dashboards, metrics, and best practices</li></ul>Qualifications:<ul><li>3+ years of experience in ecommerce analytics (Shopify preferred)</li><li>Deep understanding of ecommerce financial metrics and drivers</li><li>Hands-on expertise with Shopify, GA4, GTM, web pixels, Recharge, Klaviyo, and attribution tools</li><li>Strong SQL skills preferred</li><li>Proven experience conducting technical tracking audits</li><li>Highly detail-oriented with strong problem-solving skills</li></ul>What Success Looks Like:<ul><li>Leadership has complete confidence in the accuracy of store data</li><li>Tracking systems and attribution platforms are properly configured and validated</li><li>Business decisions are driven by clean, reliable analytics</li><li>Revenue growth opportunities are proactively identified</li><li>Subscription and retention performance is continuously optimized</li></ul>Who You Are:You are both analytical and technical. You understand numbers deeply and can read the health of a business by looking at its full ecommerce data ecosystem. You are as comfortable debugging a broken pixel as you are presenting performance insights to leadership. You don&rsquo;t just report data&mdash;you ensure its integrity, interpret its meaning, and use it to drive strategic growth.Job Type: Full-time

Analytics Manager

WPP Media

<div><div>About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.</div>
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media's shared core values:
<ul>
<li> Be Extraordinary by Leading Collectively to Inspire transformational Creativity.</li>
<li> Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.</li>
<li> Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.</li>
</ul>
About T&amp;P: A Leading WPP Media Brand

A Leading WPP Media Brand, T&amp;P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&amp;Partnership and mSix&amp;Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&amp;Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact:

T&amp;P is a brand of WPP Media, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Insights &amp; Analytics to join us. In this role, you will be responsible for understanding the business needs of internal stakeholders, solve their problems by using data and need to be highly analytical and able to translate data into business insights.

Reporting of the role
This role reports to: Senior Manager Insights &amp; Analytics

3 best things about the job: 
 
1. Good learning ground for energetic employees who want to expand media 
 industry knowledge. 
2. Young and like-minded colleagues working with each other. 
3. Always learning innovative and interesting things in industries. 
 
In this role, your goals will be: 
In three months:
<ul>
<li>Understand the requirements and portfolio of clients.</li>
<li>You will be working with data tools to provide strategic solutions.</li>
</ul>
In six months:
<ul>
<li>You will have an in-depth technical knowledge of data and analytics tools and models. It will help to add value in meeting business goals.</li>
<li>Good communication with internal stakeholders.</li>
</ul>
In 12 months:
<ul>
<li>You will have started working on core KPIs.</li>
<li>You will have started to build relationships with the key decision makers within the current pipeline.</li>
</ul>
What your day job looks like at T&amp;P:
<ul>
<li>Manage and plan all reporting according to project goals. (client and regional reports).</li>
<li>Assess and report project status and risks to Insights &amp; Analytics Director with recommended solutions and action plans.</li>
<li>Provide oversight and guidance to Insights &amp; Analytics team members and keep track on their KPIs.</li>
<li>Responsible for all data audits and processes are carried out smoothly.</li>
<li>Identify, analyze, and interpret media trends or patterns.</li>
<li>Ability to design and develop dashboards for client's reporting</li>
<li>Providing day-to-day solutions to internal/external stakeholders.</li>
<li>Accountable for assuring data accuracy.</li>
</ul>
What you'll bring:
<ul>
<li>Must be skillful in Microsoft Office (Excel, PowerPoint).</li>
<li>Analyze data and develop insightful results or &quot;story&quot; that addresses business objective in a clear and concise, visually appealing format.</li>
<li>Experience in designing questionnaires and conducting research studies.</li>
<li>Experience in handling consumer insights tools.</li>
<li>Proficient in using Kantar Ratings Software.</li>
<li>Demonstrated leadership abilities, especially with cross-disciplinary efforts.</li>
<li>Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.</li>
<li>Excellent time management skills with the ability to multi-task in high pressure situations.</li>
</ul>
Minimum qualifications:
<ul>
<li>Candidate must possess at least a master's degree in business administration, Statistics, Marketing or Finance.</li>
<li>Minimum 2 years of experience in media/marketing research and analytics.</li>
</ul>
Life at WPP Media &amp; Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.<div>

Please read our Privacy Notice for more information on how we process the information you provide.</div></div>

Manager Insights & Analytics

<div><div>About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.</div>
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media's shared core values:
<ul>
<li> Be Extraordinary by Leading Collectively to Inspire transformational Creativity.</li>
<li> Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.</li>
<li> Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.</li>
</ul>
About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics &amp; insights and powered by data &amp; technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy &mdash; built on data &amp; technology, built for people &amp; algorithms, built around diverse schools of thought, built to test &amp; learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Insights &amp; Analytics to join us. In this role, you will need to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.
Reporting of the role
This role reports to: Director Insights &amp; Analytics

3 best things about the job: 
<div>
<ul><li>Good learning ground for energetic employee who wants to expand media industry knowledge.</li></ul>
<ul><li>Young and like-minded colleagues working with each other.</li></ul>
<ul><li>Always learning innovative and interesting things in industries.</li></ul>
</div>
In this role, your goals will be: 
In three months:
<ul>
<li>Have an understanding of the requirements and portfolio of clients</li>
<li>You will be working with Data tools to provide strategic solutions</li>
</ul>
In six months:
<ul>
<li>You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals</li>
<li>Good communication with internal stakeholders</li>
</ul>
In 12 months:
<ul>
<li>You will have started working on core KPIs</li>
<li>You will have started to build relationships with the key decision makers within the current pipeline.</li>
</ul>
What your day job looks like at EssenceMediacom:
<ul>
<li>Manage and plan all reporting according to project goals. (client and regional reports).</li>
<li>Assess and report project status and risks to Insights &amp; Analytics Director with recommended solutions and action plans.</li>
<li>Provide oversight and guidance to insights team members and also keep a track on their KPIs.</li>
<li>Responsible for all data audits and processes are carried out smoothly.</li>
<li>Identify, analyse, and interpret media trends or patterns.</li>
<li>Ability to design and develop dashboards for client's reporting</li>
<li>Providing day to day solutions to internal/external stakeholders.</li>
<li>Accountable for assuring data accuracy.</li>
</ul>
What you'll bring:
<ul>
<li>Must be skilful in Microsoft Office (Excel, PowerPoint).</li>
<li>Analyse data and develop insightful results or &quot;story&quot; that addresses business objective in a clear and concise, visually appealing format.</li>
<li>Experience in designing questionnaire and conduct research studies.</li>
<li>Experience in handling consumer insights tools.</li>
<li>Proficient in using Kantar Ratings Software.</li>
<li>Demonstrated leadership abilities, especially with cross-disciplinary efforts.</li>
<li>Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work</li>
<li>Excellent time management skills with the ability to multi-task in high pressure situations.</li>
</ul>
 Minimum qualifications:
<ul>
<li>Candidate must possess at least a Master's degree in Business Administration, Statistics, Marketing or Finance.</li>
<li>Minimum 4 years of experience in media/marketing research and analytics.</li>
</ul>
Life at WPP Media &amp; Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted<div>

Please read our Privacy Notice for more information on how we process the information you provide.</div></div>

Senior Manager Data & Analytics

Squarera

We are looking for a Technical Data Manager with strong expertise in data engineering, analytics, and data architecture to lead technical data initiatives and manage a team of data professionals. This role requires someone who can combine technical expertise with leadership to ensure successful delivery of data and analytics solutions that support business goals.What You&rsquo;ll Do<ul><li>Lead, mentor, and manage a team of data engineers and analysts, ensuring high performance and continuous development.</li><li>Take ownership of end to end delivery of data and analytics projects, ensuring quality, timelines, and business impact.</li><li>Design and oversee the development of scalable data pipelines, data models, and analytics solutions.</li><li>Collaborate with business stakeholders and technical teams to translate requirements into practical data solutions.</li><li>Ensure best practices in data architecture, data governance, and reporting standards.</li><li>Oversee data integration processes and ensure reliable data flow across systems.</li><li>Identify and resolve complex data challenges while improving overall analytics and engineering processes.</li></ul>What We&rsquo;re Looking For<ul><li>Strong experience in data engineering, analytics, and reporting environments.</li><li>Advanced SQL skills with a deep understanding of data modeling and core data concepts.</li><li>Proven experience leading teams and delivering complex data projects.</li><li>Strong ownership mindset with the ability to manage projects from planning to delivery.</li><li>Excellent problem solving and stakeholder management skills.</li></ul>Nice to Have<ul><li>Knowledge of Boomi or other data integration platforms.</li><li>Experience with cloud based data platforms and data warehousing solutions.</li><li>Exposure to modern analytics tools and reporting platforms.</li></ul>Why You&rsquo;ll Love This Role<ul><li>Lead important data and analytics initiatives that directly support business decisions.</li><li>Work with a collaborative and growth focused team.</li><li>Opportunity to drive innovation and build strong data capabilities across the organization.</li></ul>Shift: UK ShiftWork Location: In person

Technical Data Manager

Steps Ahead Private Limited

We Are Hiring &ndash; Assistant Manager Admin(Facilities &amp; Procurement Analytics)Location: SITE Area, Karachi Salary: PKR 80,000 &ndash; 100,000 Qualification: Bachelor&rsquo;s Degree (Minimum Required)We are seeking a highly analytical and detail-oriented professional with hands-on experience in Facilities Management &amp; Procurement Analytics.If you have strong command over Data Reporting, Cost Analysis, ERP Systems, Power BI / Tableau, and Excel, this opportunity is for you.Key Responsibilities Facilities Analytics<ul><li>Collect, filter, and clean FM-related data from multiple Google Sheets to generate daily, weekly, and monthly reports.</li><li>Develop dashboards to monitor energy usage, maintenance work orders, and cleanliness standards.</li><li>Identify trends and root causes of equipment failures and inefficiencies.</li><li>Provide actionable cost-saving recommendations.</li><li>Maintain asset database, lifecycle costing, and preventive maintenance tracking.</li><li>Coordinate with Facilities Managers to align insights with operational execution.</li></ul>Procurement Analytics<ul><li>Conduct spend analysis to identify cost-reduction opportunities.</li><li>Design supplier performance dashboards and KPIs (Power BI / Tableau).</li><li>Extract and analyze ERP data (PENNY system preferred).</li><li>Support strategic sourcing, supplier evaluation, and contract negotiations.</li><li>Monitor purchasing policy compliance.</li><li>Improve source-to-pay process efficiency.</li></ul>Required Skills✔ Strong analytical &amp; reporting skills ✔ Advanced MS Excel ✔ Power BI / Tableau ✔ ERP experience (PENNY preferred) ✔ Procurement &amp; Facilities background ✔ Cost control &amp; performance trackingApply Now: saim.iqbal@stepsahead.com.pkJob Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Assistant Manager Admin (Facilities & Procurement Analytics)

Skylink Distributions (Pvt.) Ltd

The ideal candidate should have 3&ndash;4 years of professional experience in Data Analytics and Data Engineering, along with working experience in ERP systems, with proven hands-on expertise in building data pipelines, performing advanced analytics, integrating ERP data sources, and deploying scalable data solutions aligned with business objectives.Key ResponsibilitiesData Management &amp; Analysis<ul><li>Clean, pre-process, and validate large datasets to ensure accuracy, completeness, and consistency.</li><li>Handle missing values, outliers, and data inconsistencies using appropriate statistical techniques.</li><li>Conduct exploratory data analysis (EDA) using tools such as Python, R, SPSS, or other specialised statistical software.</li><li>Develop predictive and analytical models to solve business problems and improve decision-making.</li><li>Ensure adherence to data privacy regulations and internal governance standards.</li></ul>Data Visualization &amp; Reporting<ul><li>Create clear, impactful visualizations including dashboards, charts, and analytical reports.</li><li>Present findings and strategic insights to stakeholders in a clear and actionable manner.</li><li>Translate complex analytical results into business-friendly recommendations.</li></ul>Leadership &amp; Strategy<ul><li>Lead and mentor a team of data analysts and data scientists, fostering technical growth and professional development.</li><li>Provide guidance on best practices in modeling, feature engineering, and data validation.</li><li>Stay updated with the latest data science trends, tools, frameworks, and methodologies to continuously enhance team capabilities.</li><li>Define data science strategy aligned with organizational goals.</li></ul>Data Engineering &amp; Infrastructure Collaboration<ul><li>Manage and monitor data pipelines, ensuring data integrity, security, and performance.</li><li>Collaborate with data engineers to ensure seamless integration of data solutions within the company&rsquo;s infrastructure.</li><li>Oversee deployment, monitoring, and maintenance of machine learning models in production environments.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with Research Teams, Clients, and Business Units to define project goals, KPIs, and deliverables.</li><li>Act as a bridge between technical teams and business stakeholders to ensure alignment.</li><li>Communicate project progress, risks, and outcomes effectively to leadership.</li></ul>ERP &amp; Business Intelligence Integration<ul><li>Lead integration of ERP systems with data science models and business intelligence platforms.</li><li>Ensure synchronisation between operational systems and analytical frameworks.</li><li>Align ERP-driven data workflows with predictive modeling and reporting tools to support strategic decision-making.</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Data Science, Computer Science, Statistics, Information Systems, or related field.</li><li>Strong expertise in Python, R, SQL, and statistical modeling techniques.</li><li>Experience with BI tools (e.g., Power BI, Tableau, or similar platforms).</li><li>Proven experience in managing data pipelines and model deployment.</li><li>Experience integrating ERP systems with analytics and BI tools.</li><li>Strong understanding of data governance, security, and compliance principles.</li></ul>Core Competencies<ul><li>Leadership and team management</li><li>Strategic thinking and business acumen</li><li>Advanced analytical and statistical skills</li></ul>Job Type: Full-timeWork Location: In person

Data Science Analyst

LN Technologies

Role OverviewWe are looking for a commercially sharp, technically fluent Digital Marketing Manager who knows what good looks like &mdash; and has the scars to prove it. This role sits at the intersection of strategy and execution, owning the full digital marketing mix and leading a team across a fast-moving B2B environment. You have built campaigns from the ground up, navigated shifting algorithms, managed agencies, stretched budgets, led people, and still hit your numbers. You bring a point of view, you back it with data, and you deliver.If you need to be told what to do next, this isn't the role for you.Core ResponsibilitiesSearch Engine Optimisation (SEO)Own the organic search strategy end-to-end. Conduct technical audits, oversee on-page and off-page optimisation, manage keyword strategy, and drive consistent improvements in domain authority and organic traffic. Work with content and development to ensure SEO is built into everything, not bolted on afterwards. Stay ahead of algorithm changes before they become problems.Pay-Per-Click &amp; Paid Media (PPC)Plan, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant platforms. Own budget allocation, bidding strategy, audience segmentation, and conversion tracking. Every campaign has a hypothesis; every campaign has a post-mortem. You know your Quality Scores as well as you know your CPL and ROAS.Email Marketing &amp; Marketing AutomationDesign and execute sophisticated email programmes spanning lead nurture, onboarding sequences, re-engagement, and lifecycle campaigns. Build and manage automation workflows in HubSpot, Marketo, or equivalent. Maintain list hygiene, monitor deliverability, and continuously test subject lines, send times, segmentation, and content to improve open rates, click-throughs, and pipeline contribution.Content Strategy &amp; ProductionDevelop and execute a content strategy that builds authority, supports SEO, feeds paid campaigns, and moves prospects through the funnel. Oversee production of blog posts, whitepapers, case studies, video scripts, landing pages, and thought leadership pieces &mdash; writing, directing, or briefing depending on the asset. You understand that content without distribution is noise.Video &amp; Multimedia StrategyOwn video as a channel in its own right &mdash; short-form content, product demos, explainer videos, and YouTube as a search and awareness platform.Social Media &amp; CommunityOwn organic and paid social across LinkedIn, X, and any other platforms relevant to the audience. Build a consistent brand voice, grow engaged followings, and create content that earns attention rather than just buying it. Monitor trends, engage with the community, and use social listening to inform broader marketing and product decisions.Conversion Rate Optimisation (CRO)Take responsibility for what happens after the click. Audit landing pages, forms, and user journeys. Run A/B and multivariate tests. Reduce friction. Improve conversion at every stage of the funnel &mdash; not just at the top. Work with design and development to implement findings at pace.Lead Generation &amp; Pipeline ManagementOwn top-of-funnel lead generation targets with a number, accountability, and full visibility. Define MQL criteria in partnership with sales, manage lead scoring models, and ensure marketing-sourced pipeline is tracked end to end. Treat MQL delivery as a personal commitment, not a shared ambiguity.Account-Based Marketing (ABM)Build and execute targeted ABM programmes in close partnership with sales. Own target account selection, develop personalised content and campaigns at account level, and leverage intent data tools such as Bombora or 6sense to identify and act on buying signals before the competition does.Marketing Analytics &amp; ReportingDefine the metrics that matter and build the infrastructure to track them. Own Google Analytics 4, CRM reporting, and campaign dashboards. Deliver clear, actionable reporting to leadership that connects marketing activity to revenue outcomes. When performance dips, you already know why and what you are doing about it.Campaign Planning &amp; ManagementLead the planning and execution of integrated campaigns across product launches, seasonal pushes, demand generation initiatives, and ABM programmes. Manage timelines, budgets, briefs, and stakeholder sign-off with the rigour of someone who has seen what happens when these things are treated casually.Competitive IntelligenceContinuously monitor the competitive landscape &mdash; positioning, messaging, channel activity, and product marketing movements. Surface insights that sharpen campaign strategy, inform content angles, and help sales handle objections. Do not consume competitive intelligence passively &mdash; generate it actively and put it to work.Website ManagementTake ownership of the company website as a commercial asset. Oversee updates, UX improvements, speed optimisation, and ongoing content management in collaboration with development. Ensure the site reflects the brand, ranks for the right terms, and converts the traffic it earns.Event MarketingOwn the strategy and ROI tracking for trade shows, sponsored events, webinars, and owned events. Set clear objectives, integrate pre and post-event campaigns, and ensure every event has measurable follow-up. This is not a logistics function &mdash; it is a pipeline function.Reputation &amp; Review ManagementActively manage the company's presence across relevant platforms. Solicit reviews, respond to feedback, and leverage social proof strategically across the funnel.Customer Marketing &amp; RetentionTake responsibility for customer communications, upsell and cross-sell campaigns, case study development, and reference programme management.PR &amp; Brand AmplificationIdentify and pursue earned media opportunities, industry awards, partnerships, and speaking engagements that raise brand visibility and credibility. Brief and manage PR agencies where engaged, and ensure all external communications are consistent with brand positioning and business objectives.Agency &amp; Vendor ManagementBrief, manage, and hold accountable any external agencies, freelancers, or platforms that form part of the marketing delivery model. Know when external resource adds value and when it does not.AI &amp; Marketing TechnologyActively leverage AI tools &mdash; for content production, audience research, campaign analysis, personalisation, and workflow automation &mdash; as a standard part of how you work. Keep the martech stack under regular review, identifying tools that genuinely improve performance and eliminating those that do not.Budget OwnershipManage the marketing budget with commercial discipline. Forecast accurately, allocate strategically, track spend in real time, and be able to justify every line with expected or realised return.Team Leadership &amp; DevelopmentManage, mentor, and develop a team of in-house and freelance marketing professionals. Set clear objectives, conduct regular performance reviews, and create an environment where people grow, take ownership, and deliver their best work. Your output as a manager is ultimately measured through the output of your team &mdash; not just what you deliver individually.Hiring &amp; Resource PlanningAssess team capability against business requirements and proactively identify gaps. Make hiring recommendations, lead recruitment where required, and onboard new team members with the same rigour you would apply to any other business investment. Manage capacity across concurrent projects and make clear, reasoned prioritisation decisions when demand exceeds resource.Cross-Functional LeadershipRepresent the marketing function confidently in leadership meetings. Align team activity with broader business objectives, advocate for resource where justified, and build strong working relationships with sales, product, and operations.What You Bring<ul><li>Minimum 5 years of hands-on B2B digital marketing experience with verifiable, quantified results &mdash; traffic growth percentages, pipeline contribution figures, conversion rate improvements. If you cannot put numbers against your achievements, this conversation ends early.</li><li>Deep working knowledge of SEO, PPC, email marketing, marketing automation, CRO, and paid social &mdash; not as a generalist overview, but as someone who has spent real time in each discipline</li><li>Proven experience managing, mentoring, and developing a marketing team</li><li>Proficiency across the core stack: Google Ads, Google Analytics 4, LinkedIn Campaign Manager, HubSpot or Marketo, SEMrush or Ahrefs, and CRM platforms including Salesforce</li><li>Demonstrated ability to build and manage a content calendar, campaign pipeline, and martech roadmap simultaneously without letting any of the three slip</li><li>Evidence of having grown a channel from scratch &mdash; whether that is SEO from zero domain authority, a paid programme from a standing start, or an email list built without buying a database</li><li>Experience presenting marketing performance and strategy to C-suite or senior leadership &mdash; not just producing reports, but owning the narrative and defending recommendations under scrutiny</li><li>Strong commercial instincts &mdash; you think about pipeline, not just impressions</li><li>Excellent written communication skills; you can write a compelling email sequence and a board-level performance summary with equal confidence</li><li>A working AI toolkit and the intellectual curiosity to keep evolving it</li><li>Bachelor's degree in Marketing, Business, Communications, or a related discipline &mdash; or an equivalent body of work that makes the degree irrelevant</li></ul>Job Type: Full-timePay: Rs180,000.00 - Rs190,000.00 per monthApplication Question(s):<ul><li>Have you owned the end-to-end SEO strategy for a website, including technical audits, keyword strategy, and link building?</li><li>Have you directly managed paid media budgets across platforms such as Google Ads, Microsoft Ads, or LinkedIn Ads? </li><li>Are you proficient in marketing automation platforms such as HubSpot or Marketo, including building workflows and lead scoring models?</li><li>Have you led A/B or multivariate testing initiatives to improve conversion rates on landing pages or websites?</li><li>Have you been accountable for delivering MQL or pipeline targets tied to revenue?</li><li>Do you have hands-on experience with Google Analytics 4 and CRM reporting to track marketing performance to revenue?</li><li>Have you managed and forecasted a six-figure (or higher) annual marketing budget?</li><li>Have you directly managed and developed a marketing team (in-house or freelance)?</li><li>Please share your current package. </li><li>Please share your expected package. </li><li>How soon can you join?</li></ul>Work Location: In person

Digital Marketing Manager (Night Shift)

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