business development manager

customer service specialist – turkey Jobs in Turkey

customer service specialist – turkey

sales director

account executive, edt istanbul Jobs in Turkey

account executive, edt istanbul

brand marketing lead t rkiye

Wella

<div></div><div><div><div><div><div>Function: Marketing
</div></div></div></div><div><div><div><div>Location:
Instanbul, 34, TR
</div></div></div></div><div><div><div><div>Work Arrangement: Hybrid
</div></div></div></div><div></div><div><div><div><div>Brand Manager Retail Hair for MEA &amp; Turkey
Location: Istanbul, Turkey
 
Department: Marketing
 
Reports to: Marketing Lead RH CEEMEA
Role Overview
The Brand Manager acts as the business owner of the brand in Turkey, responsible for driving sustainable growth, market share, and brand equity.
This role requires a strong combination of strategic thinking, analytical skills, and execution excellence to deliver best-in-class marketing programs and business performance.
The Brand Manager will lead the development and execution of consumer-centric growth strategies, working closely with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, and external agency partners. 
Key Responsibilities
Brand Strategy &amp; Growth
<ul><li>Develop and execute annual brand strategy and marketing plans aligned with regional priorities.</li>
<li>Drive brand equity, awareness, and penetration through integrated campaigns.</li>
<li>Identify growth opportunities based on market trends, consumer insights, and competitive analysis.</li>
<li>Manage product portfolio strategy including new product launches, renovations, and discontinuations.</li>
</ul>Marketing Campaigns &amp; Communication
<ul><li>Lead the planning and execution of 360&deg; marketing campaigns including TV, digital, social media, influencer collaborations, and retail activations.</li>
<li>Brief and manage creative, media, and digital agencies.</li>
<li>Ensure all communications are aligned with global brand guidelines while being locally relevant.</li> 
</ul>Market &amp; Performance Analysis
<ul><li>Monitor brand performance using Nielsen / retail audit data, digital metrics, and sales reports.</li>
<li>Track KPIs including market share, brand awareness, and campaign ROI.</li>
<li>Provide regular insights and recommendations to senior management.</li>
</ul>Cross-Functional Collaboration
<ul><li>Work closely with Sales, Trade Marketing, E-commerce, and Supply Chain teams to ensure successful product availability and retail execution.</li>
<li>Support key retailer initiatives and joint business planning with major accounts.</li>
<li>Coordinate with global teams to align on brand positioning and innovation pipeline.</li>
</ul>Budget &amp; Financial Management
<ul><li>Manage the brand marketing budget and ensure efficient allocation across channels.</li>
<li>Monitor marketing investment and optimize ROI and media efficiency.</li>
</ul>Innovation &amp; Product Development
<ul><li>Lead new product development and launch processes in collaboration with regional and global teams.</li>
<li>Develop strong consumer value propositions and product storytelling.</li>
</ul>Qualifications
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field</li>
<li>5&ndash;8 years of experience in Brand Management / Marketing within FMCG, beauty, or consumer goods</li>
<li>Proven experience managing integrated marketing campaigns</li>
<li>Strong analytical skills with experience using Nielsen or similar market data</li>
<li>Experience working with media agencies and creative partners</li>
<li>Excellent project management and stakeholder management skills</li>
<li>Fluency in Turkish and English</li> 
</ul>Key Competencies
<ul><li>Strategic thinking</li>
<li>Consumer insight &amp; storytelling</li>
<li>Data-driven decision making</li>
<li>Cross-functional leadership</li>
<li>Strong communication and presentation skills</li>
<li>Agility in a fast-paced environment</li></ul></div></div></div></div></div>

Brand Manager Retail Hair for MEA & Turkey

The Coca-Cola Company

<div>Senior Manager &ndash; Damla Brand &amp; Stills Innovation, T&uuml;rkiye
Role Purpose
The Senior Manager &ndash; Damla Brand &amp; Stills Innovation, T&uuml;rkiye is responsible for driving the Damla brand strategy and performance while leading a strong, consumer-centric innovation agenda across the Stills portfolio in T&uuml;rkiye (including Damla, Fuse Tea, Cappy, and adjacent still categories).
This role serves as the key connector between the local market and the Innovation Hub, ensuring that innovation pipelines are rooted in deep consumer understanding, local market realities, and business opportunities. The role combines brand stewardship with end-to-end innovation leadership &mdash; from identifying consumer opportunities and shaping concepts to commercialization and market execution.
The position requires close collaboration across Marketing, Innovation, Commercial, R&amp;D, Supply Chain, Finance, Insights, PAC, Franchise, and bottling partners to ensure brand growth, innovation excellence, and strong in-market activation.<div></div>
Key Responsibilities
Damla Brand Leadership &amp; Growth<ul><li>
Lead the Damla brand strategy and execution in T&uuml;rkiye, ensuring alignment with category growth priorities and long-term brand equity objectives.</li><li>
Develop and execute national, regional, channel, and customer-specific programs to strengthen brand relevance, penetration, and consumer engagement. O</li><li>
wn local consumer insights and market understanding to continuously refine brand strategy, communication, and activation.</li><li>
Lead cross-functional project teams to deliver brand programs, campaigns, and innovation launches.</li><li>
Oversee execution of market-facing initiatives including promotions, POS activations, experiential programs, and customer/channel-specific plans.</li><li>
Manage DME (Direct Marketing Expenditure) and ensure strong financial discipline across owned projects.</li><li>
Partner with agencies, bottlers, and internal stakeholders to ensure high-quality delivery of approved marketing materials and campaigns.</li></ul>
Stills Innovation Leadership<ul><li>
Lead the end-to-end innovation agenda for the Stills category in T&uuml;rkiye, including concept generation, development, validation, and commercialization.</li><li>
Collaborate closely with the Innovation Hub, Marketing, R&amp;D, Commercial, and Supply Chain teams to build a robust, future-ready innovation pipeline. Translate consumer insights, cultural trends, and demand spaces into differentiated product, packaging, and experience solutions across still categories.</li><li>
Act as the primary market interface for Stills innovation, ensuring strong alignment between local needs and global innovation capabilities.</li><li>
Ensure innovation opportunities are relevant, feasible, scalable, and commercially impactful.</li><li>
Partner with bottlers and franchise teams to ensure high-quality execution, localization, and launch excellence.</li><li>
Ensure innovations meet consumer needs while delivering against quality, regulatory, cost, supply chain, and operational requirements.</li><li>
Support launch plans with clear commercialization frameworks, including activation, communication, and market readiness.</li><li>
Track innovation performance and translate learnings into future pipeline improvements.</li></ul>
Cross Functional &amp; Network Leadership<ul><li>
Lead a broad cross-functional network across Marketing, Insights, IMX, Commercial, RGM, Technical, Supply Chain, Legal, Finance, and bottling partners.</li><li>
Serve as the primary point of connection between T&uuml;rkiye teams and Innovation Hub stakeholders.</li><li>
Build and activate internal and external innovation ecosystems, including suppliers, agencies, and development partners.</li><li>
Inspire collaboration, accountability, and shared ownership across functions and partners.</li><li>
Lead and coach team members while creating a culture of curiosity, experimentation, and execution excellence.</li></ul>
Qualifications &amp; Requirements<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Engineering, or a related field.</li><li>
7+ years of experience in brand management, innovation, marketing, or category management within FMCG or beverages.</li><li>
Strong understanding of consumer behavior, brand building, and innovation strategy.</li><li>
Proven ability to lead cross-functional projects from concept to execution. Strong commercial acumen and experience working across R&amp;D, Supply Chain, agencies, and bottling partners.</li><li>
Analytical, project-oriented, and comfortable operating in a fast-paced, matrix environment.</li></ul><div></div>
Ways of Working &amp; Leadership Behaviors<ul><li>
Operates with strong ownership and accountability for outcomes.</li><li>
Demonstrates curiosity, consumer obsession, and growth mindset.</li><li>
Builds strong relationships and alignment across a networked organization. Balances strategic thinking with hands-on execution.</li><li>
Inspires teams and partners through storytelling, collaboration, and clarity. Drives disciplined execution while remaining agile and adaptable.</li></ul>
Location(s):
T&uuml;rkiye
City/Cities:
Istanbul
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 18, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what&rsquo;s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors &ndash; curious, empowered, inclusive and agile &ndash; and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. 

Annual Incentive Reference Value Percentage:15 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Senior Manager – Damla Brand & Stills Innovation, Türkiye

PepsiCo

<div>Overview:
<div>
At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay&rsquo;s and Lipton Ice Tea, our work touches millions of people every day.</div><div></div><div> 
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.</div><div></div><div> 
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.</div><div></div><div> 
We are looking for a Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be permanent.</div><div></div><div> 
As a Lay&rsquo;s Deploy Brand Manager in T&uuml;rkiye, you will be part of the execution of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You&rsquo;ll combine creativity with strong commercial thinking.</div><div>
Join us in shaping T&uuml;rkiye&rsquo;s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.</div>
Responsibilities:
<ul><li>End-to-end ownership of Lay&rsquo;s brand and product lifecycle (including NPD from pre-launch process to post-launch evaluation)</li><li>
Develop and execute integrated E2E brand communication programs ensuring consistent brand positioning across all consumer touchpoints</li><li>
Build strong brand campaigns through best-in-class creative, execution, and media planning and support development and execution of annual brand, communication, and TCP plans</li><li>
Lead cross-functional projects to drive product enhancements, LTO &amp; innovation pipeline, growth initiatives, ensuring seamless execution and market readiness for flawless commercialization</li><li>
Collaborate closely with key stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, etc.) to track brand performance, unlock commercial opportunities and address challenges</li><li>
Partner closely with Dx and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail channels</li><li>
Lead and manage external agency ecosystem to ensure strong brand impact and delivery excellence</li><li>
Generate actionable insights through data analysis and market, category, brand, and competitor tracking to evaluate performance, identify risks and opportunities, and drive strategic growth recommendations</li><li>
Lead digital and social media planning with agencies to deliver impactful consumer experiences</li><li>
Drive campaign evaluation, learning implications, and continuous optimization</li><li>
Manage overall A&amp;M budget and ensure efficient investment aligned with brand priorities</li></ul>
Qualifications:
<ul><li>University degree with at least 5 years of marketing, preferably brand management experience</li><li>
Strong analytical, problem-solving, and project management skills; able to manage multiple priorities</li><li>
Proven &amp; excellent cross-functional collaboration and stakeholder management</li><li>
Creative thinker with a growth mindset and results-oriented approach (always looking for the most impactful way to execute ideas &amp; campaigns)</li><li>
Passionate about being an early adopter of trends</li><li>
Strong communication skills with demonstrated leadership ability</li><li>
Confident with data and financials and can translate those into actionable brand recommendations.</li><li>
Fluent in English and Turkish (written and spoken)</li><li>
Flexible, resilient, and adaptable in a fast-changing environment</li></ul></div>

Lay's Brand Manager

Sanofi

<div>Job title: Diabetes Brand Lead, Eurasia<ul><li>
Reporting to: Established Products (EP) Head, Eurasia</li><li>
Location: Istanbul, T&uuml;rkiye</li><li>
Job type: Permanent</li></ul>
About the job
Strategic context:
The focus will be on most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimised country set-up.
Key Dimensions:
The Diabetes Brand Lead holds a pivotal position in orchestrating a dynamic and cohesive brand strategy across Eurasia countries to establish a strong market presence and driving growth. This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions.
Main responsibilities:<ul><li>
Strategic Brand Strategy: Leading IGP process with a glocal &amp; transversal approach focusing specifically on meeting the needs of healthcare professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand&rsquo;s value proposition is clearly communicated and understood</li><li>
Environmental and Competitive Analysis: Continuously monitor the healthcare environment and competitive landscape across different markets, adapting strategies to maintain competitive advantage and compliance with local regulations</li><li>
Segmentation and Targeting: Lead the segmentation of the market and identification of key targets, deploying tailored strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty</li><li>
Strategic Messaging and Levers: Craft compelling brand messages and identify key levers to influence target audiences, ensuring alignment with overall brand objectives and market opportunities</li><li>
Life Cycle Management: Oversee brand strategies through the product lifecycle, identifying opportunities for brand extension, rejuvenation, and optimization to maximize market presence and profitability</li><li>
Supply Chain and Issue Resolution: Work closely with supply chain and operational teams to forecast and address any product supply issues promptly, implementing solutions that minimize impact on customers</li><li>
Action Plan Development and Execution: Develop and execute a detailed action plan that aligns with brand goals and key focus areas, ensuring resources are effectively allocated and timelines are met to achieve strategic objectives</li><li>
Customer/brand value propositions: Develop or adapt customer/brand value propositions aligned with brand/GBU Glocal strategy and share it with Customer Engagement. Imagine &amp; develop innovative specific partnerships to improve patient journey &amp; to make the difference in the market</li></ul>
About you<ul><li>
Education Background: Bachelor&rsquo;s degree in Marketing, Business Administration, or any related field</li><li>
Pharmaceutical Industry Understanding: Deep understanding of the pharmaceutical industry&rsquo;s regulatory environment, market dynamics and the needs and behaviors of healthcare professionals and patients</li><li>
Product Knowledge: Knowledge of product portfolio including the product's features, benefits, competitive landscape, and its place in the overall product portfolio</li><li>
Customer-Centric Mindset: A deep understanding of healthcare professionals&rsquo; and patients&rsquo; needs and expectations, enabling the development of strategies and messages that resonate and deliver value</li><li>
Language Proficiency: English (fluent in business environment)</li><li>
Role model of Take the Lead behaviors</li></ul>
Critical Experiences Required to be Successful in the Role
<ul><li>Brand Management: Extensive experience in brand management, with a proven track record in developing and executing successful brand strategies in the pharmaceutical or healthcare sector, particularly in a multi-country role</li><li>
Industry Expertise: Deep understanding of the pharmaceutical industry&rsquo;s regulatory environment, market dynamics, and the specific needs and behaviors</li><li>
Omni-Channel Strategy Development: Demonstrated experience in crafting and implementing comprehensive omni-channel strategies, with a special emphasis on:<ul><li>
Digital Experience with Customer-Facing Approach: Proficiency in leveraging digital platforms and tools to enhance customer interaction and engagement</li><li>
Go-to-Market Exposure: Experience in integrating digital strategies within broader go-to-market plans, including product launches and market entry strategies, to ensure a cohesive and impactful introduction of the brand to new and existing markets</li></ul></li><li>
Language skills: Fluency in English is a must, in Turkish is a plus.</li></ul>
Professional Skills That Make the Difference<ul><li>
Analytical and Strategic Planning: Exceptional strategic planning and analytical skills, with the ability to interpret complex market data and insights into actionable strategies. This includes a deep understanding of how to leverage an integrated omni-channel approach for maximum impact</li><li>
Data-Driven Decision Making: Proficiency in using data analytics to inform decision-making processes, especially in identifying and prioritizing customer segments for targeted marketing strategies</li><li>
Conceptual and Creative Thinking: Strong ability to employ conceptual thinking in identifying innovative solutions, and out-of-the-box thinking to challenge conventional wisdom and drive brand growth</li><li>
Leadership and Communication: Exceptional leadership and communication skills, capable of leading diverse teams and engaging effectively with wide range of stakeholders across different cultural and regulatory landscapes. This includes managing cross-functional teams to ensure the seamless integration of omni-channel strategies.</li><li>
Adaptability and Problem-Solving: Proficiency in adapting to rapidly changing market conditions and resolving complex issues with creative and effective solutions, particularly in the context of supply chain challenges and market entry strategies.</li><li>
Ability and mindset to adapt to new ways of working such as Agile. Leveraging Agile methodologies for cross-team project and initiatives.</li><li>
Understanding of Artificial Intelligence (AI) applications in marketing, such as customer data analysis, segmentation, personalization and automation. The ability to incorporate AI-driven insights and technologies to enhance marketing effectiveness and customer experience.</li></ul></div>

Diabetes Brand Lead, Eurasia

Visa

<div>About Us 
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale &mdash; tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters &ndash; to you, to your community, and to the world. Progress starts with you.
Job Description
The marketing team is responsible for promoting and selling Visa&rsquo;s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support.
The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategy and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.
What a Marketing, Senior Manager does at Visa:
The Senior Manager at Visa plays a crucial role in driving the company's marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential users/clients and retain existing ones. The responsibilities include market research to identify opportunities for campaign and promotion, overseeing the production of all marketing materials, and tracking the success of marketing campaigns. The Senior Manager works closely with other functions to align the company's marketing strategy with its business goals.
Why is this position important to Visa:
This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on the extensive experience in traditional, digital, and emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making. It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management, thus influencing the direction and success of Visa's business operations.
Responsibilities:<ul><li>
Develop programs that integrate both B2C and B2B approaches. Lead and manage the entire marketing campaign lifecycle&mdash;from strategic planning and concept development, through execution, to post-campaign measurement and analysis. Provide comprehensive support to clients, ensuring seamless integration of strategy, implementation, and performance evaluation to drive sustainable business results.</li><li>
Respond rapidly and flexibly to client needs and market changes, ensuring efficient project management and execution. Demonstrate a proactive approach to problem-solving and decision-making, maintaining high standards of operational excellence.</li><li>
Foster effective communication and collaboration with clients, partners, and internal stakeholders. Lead cross-functional projects, working closely with teams across the organization to deliver integrated marketing solutions and address complex challenges.</li><li>
Leverage Visa&rsquo;s worldwide expertise while ensuring strategies and campaigns are locally relevant and effective.</li><li>
Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects.</li><li>
Assist with various media, using your knowledge and creativity to find innovative ways to engage the final consumer through social, digital, and mobile channels.</li><li>
Oversee all administrative deliverables related to consumer marketing project management and marketing services, ensuring full compliance with the organization's policy and process.</li><li>
Serve as a brand &amp; marketing steward, ensuring the brand is always presented in alignment with its vision and purpose.</li></ul>
This is a hybrid position. Expectation of days in the office will be confirmed by your hiring manager.
Qualifications<ul><li>
Experience working in and with multinational organizations with well-positioned local brands.</li><li>
Demonstrated ability to think both strategically and creatively, while maintaining attention to detail.</li><li>
Possess excellent analytical skills, with the ability to interpret market data and apply it to marketing and communication strategies to achieve desired results and business objectives.</li><li>
Have a strong understanding of the marketing landscape and trends, including digital marketing, and be willing to stay updated.</li><li>
Demonstrate willingness to take responsibility and accountability for the successful completion of projects, and the ability to work under pressure and meet deadlines.</li><li>
Be open to admitting and learning from mistakes, fostering a culture of creativity and innovation.</li><li>
Proficiency in English</li></ul>
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</div>

Senior Business Development Manager – Marketing Services

Ruby Labs

<div><h1 class="jobSectionHeader">About us</h1>
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/<h1 class="jobSectionHeader">
About the role</h1>
Ruby Labs is looking for a Head of SEO to own and lead our SEO efforts across the company. You will lead a small team of SEO professionals, set the strategy, and personally drive results that move the needle on organic visibility, brand dominance, and revenue.
This role goes beyond traditional SEO. We expect our Head of SEO to be deeply fluent in AI-driven search, including Generative Engine Optimisation (GEO) and strategies to ensure our brands are surfaced and recommended by large language models (e.g.GPT, Claude, Gemini&hellip;).
The search landscape is evolving fast, and we need someone who is already operating ahead of the curve.
If you have a proven track record of dominating first-page Google results, building powerful backlink profiles, and fully owning the SERPs for the brands you've worked on, and if you can show us the results to prove it, we want to hear from you.<h1 class="jobSectionHeader">
Key Responsibilities</h1><ul><li>
SEO Strategy &amp; Ownership: Define and lead the SEO strategy across all Ruby Labs brands, ensuring a cohesive and prioritised approach to organic growth. Own the full roadmap, from technical SEO and content to link building, and be accountable for performance outcomes.</li><li>
Generative Engine Optimisation (GEO): Develop and execute strategies to ensure Ruby Labs products and brands are cited, recommended, and surfaced in responses generated by large language models including ChatGPT, Claude, Gemini, and more. This includes building topical authority, optimising for structured data, and identifying how AI-powered search differs from traditional SERP strategies.</li><li>
First-Page Domination: Own the mission to dominate the first page of Google for all priority queries across our brands. Design and execute content strategies that consistently produce articles and pages ranking on the first page of Google.</li><li>
Link Building at Scale: Build and manage a high-quality, scalable link acquisition programme across all brands.</li><li>
Reputation Management &amp; Negative Content Suppression: Lead the effort to identify, monitor, and outrank unfavourable search results across all brand SERPs. Develop proactive strategies to occupy the entire first page of Google with controlled, brand-positive content, reducing the visibility of negative results to zero.</li><li>
Technical SEO: Ensure all Ruby Labs websites are technically sound. Including site speed, crawlability, indexation, structured data, Core Web Vitals, and mobile optimisation. When required, collaborate closely with specific product and engineering teams to implement fixes and improvements efficiently.</li><li>
Team Leadership: Manage, and develop a small team of SEO professionals. Set clear goals, provide mentorship, review work, and build a high-performance team culture focused on results and continuous improvement.</li><li>
Performance Reporting: Define the KPIs and reporting framework for SEO across all brands. Deliver regular performance reports to the leadership team with clear insights, trend analysis, and forward-looking recommendations.</li><li>
Cross-Brand Collaboration: Work closely with the marketing, product, and engineering teams across Ruby Labs brands to ensure SEO is embedded into every relevant workstream.</li></ul><h1 class="jobSectionHeader">
Qualifications</h1><ul><li>
Search &amp; SEO Expertise<ul><li>
Minimum 5+ years of hands-on SEO experience: with a demonstrable track record of achieving first-page rankings for competitive, high-volume keywords across multiple domains or brands.</li><li>
Technical SEO mastery: Deep understanding of crawl architecture, indexation, structured data, Core Web Vitals, log file analysis, and technical site auditing. Comfortable working directly with engineering teams to implement changes.</li><li>
Content strategy for organic growth: Proven ability to design and oversee content strategies that produce rankings. Experience briefing, editing, and quality-controlling SEO content at scale.</li><li>
Link building expertise: Strong experience leading link acquisition campaigns. Ability to build sustainable, scalable programmes with measurable results.</li><li>
SERP reputation management: Demonstrated experience in suppressing negative search results and engineering first-page SERP ownership through a mix of owned, earned, and controlled assets.</li></ul></li><li>
AI &amp; Generative Search<ul><li>
Generative Engine Optimisation (GEO): Strong understanding of how large language models consume and surface content, and practical experience on how to optimise for inclusion in AI-generated responses across GPT, Claude, Gemini, and similar platforms.</li><li>
AI tooling proficiency: Comfortable using AI tools for content ideation, keyword clustering, competitive analysis, and workflow automation.</li><li>
Forward-looking mindset: A genuine interest in and understanding of how AI is reshaping search behaviour, and the ability to translate that into concrete strategic actions.</li></ul></li><li>
Analytics &amp; Data<ul><li>
Advanced proficiency in SEO platforms (Ahrefs, Semrush, or similar). Ability to extract meaningful insights, identify trends, and make data-driven decisions.</li><li>
Reporting &amp; dashboards: Experience building SEO performance dashboards and communicating results clearly to both technical and non-technical stakeholders.</li><li>
Experimentation mindset: Comfortable designing and interpreting SEO tests, including on-page optimisation experiments, and drawing confident conclusions from data.</li></ul></li><li>
Leadership &amp; Soft Skills<ul><li>
Proven track record: You can show us the results. We expect clear examples of SERP wins, link building outcomes, and reputation management successes with verifiable evidence.</li><li>
Leadership &amp; team development: Experience managing or mentoring SEO professionals, with a track record of developing talent and maintaining high team performance.</li><li>
Ownership mentality: You operate as if the brands are your own. You don't wait to be told what to do. You identify problems, propose solutions, and execute with urgency.</li><li>
Communication &amp; stakeholder management: Excellent written and verbal communication in English. Ability to translate complex SEO concepts into clear business language and gain buy-in from cross-functional stakeholders.</li><li>
Highly organised &amp; structured: Capable of managing multiple brands and workstreams simultaneously without losing focus on priorities or quality.</li><li>
Performance-driven: Comfortable working in a results-oriented environment where the expectation is continuous improvement, clear accountability, and visible impact.</li></ul></li></ul><h1 class="jobSectionHeader">
Location</h1>
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately &plusmn; 4 hours of CET. This ensures optimal collaboration and communication during working hours.<h1 class="jobSectionHeader">
Benefits</h1>
Discover the perks of being part of our vibrant team! We offer:<ul><li>
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
</li><li>Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
</li><li>Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
</li><li>Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
</li><li>Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0</li></ul>
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!<h1 class="jobSectionHeader">
Interview Process</h1>
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:<ul><li>
Recruiter Screening (40 minutes)</li><li>
Task Assignment</li><li>
Second Interview (60 minutes)</li><li>
Final Interview (60 minutes)</li></ul><h1 class="jobSectionHeader">
Life at Ruby Labs</h1>
At Ruby Labs, we move fast, aim high, and expect the same from our team. We&rsquo;re not here to play small&mdash;we&rsquo;re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you&rsquo;re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more&mdash;more responsibility, more growth, and more success.
#LI-Remote</div>

Head of SEO

<div><h1 class="jobSectionHeader">About us</h1>
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/<h1 class="jobSectionHeader">
About the role</h1>
Ruby Labs is looking for a results-obsessed Email Growth Manager to join our Email Marketing department and report directly to the Marketing Director. This is a high-impact, data-driven role built for someone who lives and breathes conversion optimisation and growth experimentation.
Unlike traditional email marketing roles, your mandate here is singular: grow email marketing as a conversion channel across all Ruby Labs brands. You will not be executing campaigns or managing day-to-day flows,iInstead, you will be the engine behind our experimentation culture. Your days will be spent generating hypotheses, designing A/B tests, analysing results, rolling out winners at scale, and obsessively studying the competitive landscape to identify opportunities we haven't explored yet.
You will work closely with the Email Lead, Email Marketing Specialists, and the broader Marketing and Data teams to ensure every experiment is actionable, every insight is implemented, and every winning idea moves the needle on sign-ups and conversions.<h1 class="jobSectionHeader">
Key Responsibilities</h1><ul><li>
Conversion Growth Strategy: Develop and maintain a structured experimentation roadmap, continuously generating and prioritising hypotheses to improve email conversion rates and grow email marketing as a sign-up channel across all Ruby Labs brands.</li><li>
A/B Testing &amp; Experimentation: Ideate, design, and launch A/B and multivariate tests on subject lines, preview text, email copy, CTAs, send times, sequences, and full funnel flows, with a relentless focus on improving conversion metrics.</li><li>
Results Analysis &amp; Rollout: Analyse test results with statistical rigour, extract clear insights, document learnings, and roll out winning experiments across all brands at scale.</li><li>
Competitive Intelligence: Continuously monitor competitors' email strategies. Including their flows, offers, messaging, frequency, and design, to identify trends, gaps, and opportunities for Ruby Labs to capitalize on.</li><li>
Email Sequence Ideation: Conceptualise and propose new email sequences, lifecycle flows, and campaign structures focused on driving sign-ups and conversions, collaborating with the email team on implementation.</li><li>
Performance Ownership: Track, report on, and own key growth KPIs including conversion rate, sign-up share from email, revenue per email, and lift from experiments.</li><li>
Cross-functional Collaboration: Work closely with the Email Lead, Email Marketing Specialists, Marketing Director, and Data Analysts to align on growth priorities and ensure experiments are properly instrumented and measurable.</li><li>
Tool Utilisation: Identify and leverage opportunities within our email tooling (Customer.io, Mixpanel) to unlock new testing and segmentation capabilities that support growth goals.</li></ul><h1 class="jobSectionHeader">
Qualifications</h1><ul><li>
Experience: Minimum 3&ndash;5 years of experience in email marketing, growth marketing, or CRO, with a demonstrable track record of improving conversion metrics through experimentation.</li><li>
Technical Skills:<ul><li>
Solid experience with Customer.io or equivalent email automation platforms (Klaviyo, Mailchimp, Brevo).</li><li>
Proficiency in Mixpanel or similar analytics tools for experiment tracking and conversion analysis.</li><li>
Strong understanding of A/B testing methodology, statistical significance, and experiment design.</li></ul></li><li>
Growth Orientation: Growth mindset with an obsessive focus on conversion metrics. You think in funnels, lift percentages, and test-learn-iterate cycles.</li><li>
Data-Driven Thinking: Highly analytical. You are comfortable pulling data, building reports, and making evidence-based decisions. You know the difference between a meaningful result and noise.</li><li>
Creative Hypothesis Generation: A natural ideator who generates a high volume of creative, testable hypotheses and knows how to prioritise them by potential impact.</li><li>
AI Proficiency: Strong command of AI tools is a must. We expect this person to integrate AI into their daily workflow. From copy generation and experiment ideation to competitive research and data analysis. We leverage AI to maximize output and efficiency.</li><li>
Communication: Excellent written and verbal communication skills in English. Ability to write clear, compelling email copy for test variants is a strong advantage.</li><li>
Experience with Digital Products: Experience working with subscription-based or direct-to-consumer digital products is required.</li></ul><h1 class="jobSectionHeader">
Location</h1>
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately &plusmn; 4 hours of CET. This ensures optimal collaboration and communication during working hours.<h1 class="jobSectionHeader">
Benefits</h1>
Discover the perks of being part of our vibrant team! We offer:<ul><li>
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
</li><li>Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
</li><li>Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
</li><li>Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
</li><li>Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0</li></ul>
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!<h1 class="jobSectionHeader">
Interview Process</h1>
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:<ul><li>
Recruiter Screening (40 minutes)</li><li>
Take-Home Assignment</li><li>
Final Interview (60 minutes)</li></ul><h1 class="jobSectionHeader">
Life at Ruby Labs</h1>
At Ruby Labs, we move fast, aim high, and expect the same from our team. We&rsquo;re not here to play small&mdash;we&rsquo;re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you&rsquo;re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more&mdash;more responsibility, more growth, and more success.
#LI-Remote</div>

Email Growth Manager

Explore 277+ Brand marketing lead t rkiye in Turkey this May. Find roles across top companies and apply now to boost your career.