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brand manager

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brand marketing manager

Wide and Wise

<div>We are looking for a Brand Manager for our partner company &mdash; a forward-thinking, community-driven organization redefining the future of workspace, lifestyle, and culture.
This role will support the development and execution of brand and marketing strategies that strengthen positioning, enhance visibility, and build a strong emotional connection with the brand&rsquo;s community. The Brand Manager will collaborate closely with marketing, sales, and community teams to bring the brand vision to life through impactful campaigns, partnerships, and events.
Key Responsibilities
Brand Strategy &amp; Positioning<ul>
<li>
Support the development and execution of the brand&rsquo;s overall marketing and communication strategy.</li>
<li>Ensure brand consistency across all digital and physical touchpoints.</li>
<li>Contribute to the creation of compelling brand narratives and campaigns that reflect the brand&rsquo;s lifestyle and community-driven identity.</li>
</ul>
Integrated Marketing &amp; Campaign Execution<ul>
<li>
Plan and execute 360&deg; marketing campaigns across digital, content, social media, and offline channels.</li>
<li>Monitor campaign performance, track KPIs, and provide insights for optimization.</li>
<li>Collaborate with internal teams and external agencies to ensure creative alignment and timely delivery.</li>
</ul>
Partnerships &amp; Collaborations<ul>
<li>
Support the identification and coordination of brand collaborations, sponsorships, and partnership activations.</li>
<li>Work closely with the Regional and Marketing leadership teams to ensure partnerships align with brand goals and values.</li>
</ul>
Community &amp; Events<ul>
<li>
Coordinate brand activations, community events, and experiences that drive engagement and loyalty.</li>
<li>Manage event calendars and ensure smooth coordination between internal and external stakeholders.</li>
</ul>
Content &amp; Communication<ul>
<li>
Oversee the production of branded content, visuals, and messaging across channels.</li>
<li>Ensure communication materials are aligned with the brand&rsquo;s tone, design, and strategy.</li> 
</ul>
Qualifications<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Communication, Business, or a related field.</li>
<li>Minimum 5 years of experience in brand management, marketing, or communication (preferably in lifestyle, hospitality, coworking, or creative industries).</li>
<li>Experience in campaign planning, social media, and digital marketing execution.</li>
<li>Strong communication, coordination, and project management skills.</li>
<li>Creative mindset with a strong attention to detail.</li>
<li>Proficiency in English and Turkish.</li>
</ul>
If you&rsquo;re a creative and strategic marketer passionate about building brands that connect people and culture, we&rsquo;d love to meet you.</div>

Brand Manager

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

hrmade

<div>
 
 
 About the Role
 
 
 
 We are partnering with a
 
 leading FMCG brand in the confectionery &amp; snacks industry
 
 , operating with a strong international footprint and growing rapidly in both the Turkish and global markets.
 
 
 The company has a long-standing heritage in the FMCG sector and exports to more than 100 countries with a portfolio of
 
 award-winning, globally loved brands
 
 .
 
 
 In line with its
 
 expansion strategy and brand growth ambitions
 
 , we are looking for a
 
 Brand Manager
 
 to join the marketing team based in
 
 &Idot;stanbul (European Side)
 
 .
 
 
 This position offers the opportunity to work in a
 
 dynamic, innovative, and internationally connected environment
 
 , where creativity and analytical thinking meet.
 
 
 
 
 
 🎯 What You Will Do
 
 <ul>
 <li>
 Develop and execute
 
 brand strategies
 
 and
 
 annual marketing plans
 
 aligned with company objectives.
 </li>
 <li>
 Lead
 
 brand portfolio management
 
 and architecture, identifying market opportunities to drive growth.
 </li>
 <li>
 Manage the
 
 end-to-end product lifecycle
 
 , from strategic planning to tactical execution.
 </li>
 <li>
 Monitor
 
 brand performance
 
 and
 
 market dynamics
 
 , analyze category trends, competition, and consumer insights to define actionable plans.
 </li>
 <li>
 Conduct
 
 P&amp;L analysis
 
 and develop effective
 
 pricing and positioning strategies
 
 .
 </li>
 <li>
 Design and implement
 
 marketing communication plans
 
 across multiple markets.
 </li>
 <li>
 Collaborate cross-functionally with
 
 sales, trade marketing, R&amp;D, and supply chain
 
 teams to ensure brand consistency and business alignment.
 </li>
 <li>
 Manage
 
 marketing budgets
 
 efficiently and monitor
 
 ROI
 
 on brand activities.
 </li>
 </ul>
 
 
 
 
 💡 What We Expect
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree
 
 from a reputable university (Master&rsquo;s/MBA is a plus).
 </li>
 <li>
 
 4&ndash;6 years of marketing experience
 
 within the
 
 FMCG sector
 
 .
 </li>
 <li>
 Proven experience in
 
 international or global brand management
 
 is a strong advantage.
 </li>
 <li>
 Excellent command of
 
 written and spoken English
 
 .
 </li>
 <li>
 Strong
 
 analytical, strategic, and creative thinking
 
 skills.
 </li>
 <li>
 A
 
 proactive, curious, and highly motivated
 
 team player.
 </li>
 <li>
 Skilled in
 
 planning, organization, and multitasking
 
 in a fast-paced environment.
 </li>
 <li>
 Proficiency in
 
 MS Office
 
 (especially Excel and PowerPoint).
 </li>
 <li>
 Residence on the
 
 European side of &Idot;stanbul
 
 (or willing to relocate).
 </li>
 </ul>
 
 
 
 
 🧭 Key Competencies
 
 <ul>
 <li>
 Strategic &amp; Analytical Thinking
 </li>
 <li>
 Business Acumen &amp; Integrity
 </li>
 <li>
 Result Orientation
 </li>
 <li>
 Leadership &amp; Collaboration
 </li>
 <li>
 Passion &amp; Curiosity
 </li>
 <li>
 Agility &amp; Adaptability
 </li>
 <li>
 Effective Communication
 </li>
 </ul>
 
 
</div>

Anker Innovations

<div>
 
 Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
 </li>
 <li>
 Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
 </li>
 <li>
 Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
 </li>
 <li>
 Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
 </li>
 <li>
 Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
 </li>
 <li>
 Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
 </li>
 </ul>
 <li>
 </li>
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
 </li>
 <li>
 Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
 </li>
 <li>
 Excellent written and verbal communication skills in both Turkish and English. Mandatory.
 </li>
 <li>
 Strong understanding of social media platforms, tools, and analytics.
 </li>
 <li>
 Ability to lead a team in a fast-paced environment.
 </li>
 <li>
 Creative thinker with strong problem-solving skills and attention to detail.
 </li>
 </ul>
 
 
</div>

Lead Brand Manager TR

Şölen

<div>
 
 
 Youth &amp; Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )
 
 
 
 
 Who We&rsquo;re Looking For
 
 
 
 A strategic, hands-on
 
 Marketing Manager
 
 with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Build and execute brand strategy and multi-year growth roadmap.
 </li>
 <li>
 Translate market/consumer insights into product, comms, and channel plans.
 </li>
 <li>
 Lead portfolio management (pricing, pack architecture, formats).
 </li>
 <li>
 Own A&amp;P budgeting and contribute to brand P&amp;L measure and optimize ROI.
 </li>
 <li>
 Orchestrate 360&deg; communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
 </li>
 <li>
 Partner with Sales &amp; Trade Marketing on channel growth, in-store activations and activation plans.
 </li>
 <li>
 Coach ABMs/MTs; align internal and external stakeholders (R&amp;D, Supply, Finance, procurement, research, agencies).
 </li>
 <li>
 Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years in marketing with team management experience.
 </li>
 <li>
 Excellent command of English; strong communication and stakeholder leadership.
 </li>
 <li>
 Commercial acumen (pricing, promo economics, channel dynamics, profitability).
 </li>
 <li>
 Analytical mindset; advanced planning &amp; organizational skills.
 </li>
 <li>
 Passion for marketing with can do attitude.
 </li>
 <li>
 Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
 </li>
 </ul>
 
 
 Location
 
 
 <ul>
 <li>
 
 Balance G&uuml;ne&scedil;li &ndash; Istanbul
 
 </li>
 </ul>
 
 
</div>

Marketing Manager

Ülker

<div>
 
 At &Uuml;lker - part of pladis Global, we all know what it means to &lsquo;bring it&rsquo;. Whether it&rsquo;s our passion, team spirit or go-getting attitude. Our courage. Our ownership. Our whole selves. Our care and compassion. We bring it. Day in, day out.
 
 
 
 
 
 &Uuml;lker stands as a leading food company in T&uuml;rkiye and its region, supported by its successful international operations. Our 16,000 colleagues &ndash; across our global network of bakeries, distribution sites and offices &ndash; each with their own unique, diverse experience of happiness, come together with one shared purpose: to bring happiness with every bite, we say: &ldquo;Winning feels good, winning together feels better!&rdquo;
 
 
 
 
 
 pladis is looking for
 
 Brand Manager
 
 
 - Cake
 
 for our pladis T&uuml;rkiye Marketing Team.
 
 
 
 
 
 
 
 
 
 What will be your key deliverables?
 
 
 
 
 
 
 
 
 <ul>
 <li>
 Coordinate all the launch activities under the brand of responsibility,
 </li>
 <li>
 Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,
 </li>
 <li>
 Create ideas for communication under the brand of responsibility,
 </li>
 <li>
 Responsible for the P&amp;L of the brand,
 </li>
 <li>
 Plan and execute with the trade marketing team unique and unrivalled trade support plans
 </li>
 <li>
 Develop and implement product roll out plans
 </li>
 <li>
 Coordinate long term brand strategies and planning
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What do you need for this role?
 
 
 
 
 
 
 
 
 <ul>
 <li>
 Experience at least 4-5 years brand management career in the FMCG industry
 </li>
 <li>
 Should be a team player,
 </li>
 <li>
 Showed strong analytical and conceptual skills,
 </li>
 <li>
 Dynamic professional with strong leadership and superior communication skills,
 </li>
 <li>
 A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 Our values
 
 
 
 
 
 
 We bring happiness with every bite. It&rsquo;s a purpose that every one of our colleagues, all around the world believes in. And while we&rsquo;re all unique, we share the same values. These define who we are, how we interact, and get things done. How we deliver our purpose and keep bringing happiness to the world.
 
 
 
 
 <ul>
 <li>
 
 Purpose-led
 
 &hellip; because we&rsquo;re energized and guided by our promise to bring happiness with every bite.
 </li>
 <li>
 
 Agile
 
 &hellip; because we&rsquo;re ever evolving, we never stand still, always improving for our customers and consumers.
 </li>
 <li>
 
 Collaborative
 
 &hellip; because we gain strength from operating as one pladis, winning and succeeding together.
 </li>
 <li>
 
 Resilient
 
 &hellip; because we&rsquo;re persistent in the face of setbacks, quick to adapt, learn, and move forward.
 </li>
 <li>
 
 Positive
 
 &hellip; because we&rsquo;re highly motivated, optimistic, courageous, and we inspire each other to be better.
 </li>
 </ul>
 
 
 
 
 Inclusion, diversity, and equity are an important part of who we are and what we stand for as an employer. They are central to everything we do and are reflected across our business. pladis brings together brands and people from around the globe &ndash; and this diversity is our great strength. Because we want everyone to bring their true, whole self to pladis. We value colleagues for their uniqueness &ndash; we all have a voice that&rsquo;s heard and respected.
 
 
 We&rsquo;re an equal opportunity employer and believe in encouraging an inclusive environment where we celebrate the diversity of thinking and respect everyone&rsquo;s distinctive qualities and perspectives.
 
 
 
 
 
 
 
 
 Y&inodot;ld&inodot;z Holding &Scedil;irketleri &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni i&ccedil;in t&inodot;klay&inodot;n&inodot;z.
 
</div>

Brand Manager - Cake

Red Bull

<div>
 The Culture Marketing Manager is part of the national Culture Marketing team and is responsible for dedicated projects within the overall program. These projects can include whole areas (e.g., events and content projects) or individual projects (e.g., artist projects). This is a key position, interfacing with Red Bull artists, dancers, agencies, and vendors within the entertainment and culture environment. You will be responsible for implementing defined strategies and ensuring long-term initiatives and relationships that impact the business within culture playgrounds. Additionally, you will oversee the correct and proper realization of Red Bull and third-party supported events in these areas, collaborate with the global culture team to explore innovative solutions, and continue pushing the boundaries of culture marketing.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 Culture Marketing Plan
 
 
 
 Create an annual Culture Marketing plan and deliver on set targets. Realise selected culture marketing initiatives and projects as part of the overall marketing plan. Establish and maintain long-term culture platforms in music, dance, street culture and beyond. Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business. Work closely together with sales, communications and brand department.
 
 
 
 Management of Red Bull Collaborator's Structure, Agencies and Suppliers
 
 
 
 Briefing and management of outside specialists/agencies. Controlling the realisation of events and other relevant culture marketing activities. Budget responsibility for selected areas of the national programme.
 
 
 
 Artist/Dancer Network &amp; Event Program
 
 
 
 
 Establish a rich network in the fields of culture in general in particular to be aware of new upcoming trends and movements in music, dance, stand up and street culture. Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull. Take care of an optimum usage of the Red Bull product in focused cultured playgrounds in collaboration with SOL program and secure a perfect communication about the brand and the product. Drive &ldquo;Can in hand&rdquo;, &ldquo;Can in context&rdquo; and product placement with key artists and in defined key areas. Communication
 
 
 
 Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximise efficiencies and consumer impact. Liaison with international culture department for development of best practice. Ensuring our team stays on the cutting edge of marketing innovation.
 
 
 
 Quality Control and Return on Investment
 
 
 
 Evaluating the results of the respective activities. Ensuring a qualitative approach of all opinion leader activities.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
 <ul>
 <li>
 At least 4 years of previous work experience in music/dance/culture related event marketing environment and creative-based roles in relevant playgrounds
 </li>
 <li>
 Working experience in event management, content creation, agency and artist management.
 </li>
 <li>
 An established network of diverse artist and music industry contacts such as record labels.
 </li>
 <li>
 A proven track record of successful, innovative projects with KPIs especially in area of music.
 </li>
 <li>
 Interested and open to different cultural playgrounds such as music, dance, arts, stand up, street culture.
 </li>
 <li>
 Experience in content creation with artists &amp; creators.
 </li>
 <li>
 Well connected in different culture scenes and environments &ndash; good networker.
 </li>
 <li>
 Clear understanding of the global &amp; local entertainment, music, dance and entertainment industry, as well as a firm understanding of the youth culture.
 </li>
 </ul>
</div>

Culture Marketing Manager

Explore 646+ Brand marketing manager in Istanbul this December. Find roles across top companies and apply now to boost your career.

646 brand marketing manager jobs IN Istanbul

Brand Manager

Brand Manager

Brand Manager

Lead Brand Manager TR

Marketing Manager

Brand Manager - Cake

Culture Marketing Manager