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associate - marketing communications

brand manager, aptamil

brand marketing manager

PepsiCo

<div>Overview:
<div>
At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay&rsquo;s and Lipton Ice Tea, our work touches millions of people every day.</div><div></div><div> 
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.</div><div></div><div> 
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.</div><div></div><div> 
We are looking for a Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be permanent.</div><div></div><div> 
As a Lay&rsquo;s Deploy Brand Manager in T&uuml;rkiye, you will be part of the execution of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You&rsquo;ll combine creativity with strong commercial thinking.</div><div>
Join us in shaping T&uuml;rkiye&rsquo;s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.</div>
Responsibilities:
<ul><li>End-to-end ownership of Lay&rsquo;s brand and product lifecycle (including NPD from pre-launch process to post-launch evaluation)</li><li>
Develop and execute integrated E2E brand communication programs ensuring consistent brand positioning across all consumer touchpoints</li><li>
Build strong brand campaigns through best-in-class creative, execution, and media planning and support development and execution of annual brand, communication, and TCP plans</li><li>
Lead cross-functional projects to drive product enhancements, LTO &amp; innovation pipeline, growth initiatives, ensuring seamless execution and market readiness for flawless commercialization</li><li>
Collaborate closely with key stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, etc.) to track brand performance, unlock commercial opportunities and address challenges</li><li>
Partner closely with Dx and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail channels</li><li>
Lead and manage external agency ecosystem to ensure strong brand impact and delivery excellence</li><li>
Generate actionable insights through data analysis and market, category, brand, and competitor tracking to evaluate performance, identify risks and opportunities, and drive strategic growth recommendations</li><li>
Lead digital and social media planning with agencies to deliver impactful consumer experiences</li><li>
Drive campaign evaluation, learning implications, and continuous optimization</li><li>
Manage overall A&amp;M budget and ensure efficient investment aligned with brand priorities</li></ul>
Qualifications:
<ul><li>University degree with at least 5 years of marketing, preferably brand management experience</li><li>
Strong analytical, problem-solving, and project management skills; able to manage multiple priorities</li><li>
Proven &amp; excellent cross-functional collaboration and stakeholder management</li><li>
Creative thinker with a growth mindset and results-oriented approach (always looking for the most impactful way to execute ideas &amp; campaigns)</li><li>
Passionate about being an early adopter of trends</li><li>
Strong communication skills with demonstrated leadership ability</li><li>
Confident with data and financials and can translate those into actionable brand recommendations.</li><li>
Fluent in English and Turkish (written and spoken)</li><li>
Flexible, resilient, and adaptable in a fast-changing environment</li></ul></div>

Lay's Brand Manager

Sanipak

<div>
 
 
 Position:
 
 Marketing
 
 
 Manager
 
 
 
 Location:
 
 &Idot;stanbul / Kavacik
 
 
 
 Working Model:
 
 Hybrid
 
 
 
 Role to work with:
 
 Senior
 
 
 Marketing Manager
 
 
 
 
 
 Sanipak
 
 
 has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.
 
 
 
 
 
 
 What do we expect from our new team member?
 
 
 
 
 
 <ul>
 <li>
 Develop and execute strategic brand plans
 </li>
 <li>
 Build long-term brand and innovation strategies
 </li>
 <li>
 Manage brand budgets and forecasting processes
 </li>
 <li>
 Oversee the profit and loss (P&amp;L) responsibility of assigned brands
 </li>
 <li>
 Track and report brand performance metrics
 </li>
 <li>
 Generate creative solutions and growth strategies to drive brand expansion
 </li>
 <li>
 Collaborate with Market Research teams on research and data analysis; leverage consumer and market insights to support brand growth
 </li>
 <li>
 Work closely with Digital Marketing teams on social media strategies and digital advertising initiatives
 </li>
 <li>
 Coordinate cross-functionally with Production, R&amp;D, Finance, Trade Marketing, and Market Research teams
 </li>
 <li>
 Lead, coach, and support the development of direct-report brand team members
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Engineering, Economics, or a related field
 </li>
 <li>
 Minimum 8 years of experience in brand management and marketing
 </li>
 <li>
 Preferably experienced in the FMCG sector
 </li>
 <li>
 Proven experience in team management
 </li>
 <li>
 Hands-on experience owning full brand responsibility and developing and executing effective marketing strategies
 </li>
 <li>
 Strong background in budget management and P&amp;L ownership
 </li>
 <li>
 Advanced level of English proficiency
 </li>
 <li>
 Results-driven mindset with a focus on achieving targets and continuous improvement
 </li>
 <li>
 Excellent communication, presentation, and interpersonal skills
 </li>
 <li>
 Ability to work effectively across functions and teams
 </li>
 <li>
 Strong organizational and project management capabilities
 </li>
 <li>
 Strong analytical thinking and data analysis skills
 </li>
 </ul>
 
 
 
 
 
 What do we offer you?
 
 
 
 
 
 <ul>
 <li>
 At Eczac&inodot;ba&scedil;&inodot;, you can steadily improve your personal, professional, and technical competencies by participating in
 
 training programs
 
 that support you and your career.
 </li>
 <li>
 You will have access to opportunities for
 
 rotation
 
 among more than 50 companies and
 
 global experience
 
 in over 120 international markets.
 </li>
 <li>
 
 Vacation time
 
 at Eczac&inodot;ba&scedil;&inodot; is calculated according to seniority based on your total work experience. Your bring your seniority with you.
 </li>
 <li>
 We will always recognize your success through different
 
 reward
 
 methods.
 </li>
 <li>
 You can take advantage of location-independent or hybrid work opportunities through
 
 different work models
 
 suitable to the nature of your job, and you can determine your own work schedule with
 
 flexible work hours
 
 . We offer technology and ergonomic support packages to Eczac&inodot;ba&scedil;&inodot; employees who work remotely full-time.
 </li>
 <li>
 As a new parent working at Eczac&inodot;ba&scedil;&inodot;, you are privileged. Eczac&inodot;ba&scedil;&inodot; employees who are mothers are provided with monthly
 
 nursery support
 
 ; Eczac&inodot;ba&scedil;&inodot; employees who are fathers are entitled to a
 
 3-week paternity leave
 
 .
 </li>
 <li>
 People who savor
 
 culture and art
 
 are here! Thanks to the Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of
 
 Istanbul Modern
 
 , Turkey's first modern and contemporary art museum, you can visit the museum for free. Additionally, thanks to Eczac&inodot;ba&scedil;&inodot; Group&rsquo;s founding sponsorship of Istanbul Foundation for Culture and Arts (&Idot;KSV), you can also enjoy the privilege and discounts of &Idot;KSV&rsquo;s Lale Card to all &Idot;KSV events.
 </li>
 <li>
 You can participate in Eczac&inodot;ba&scedil;&inodot;&rsquo;s
 
 volunteering activities
 
 , every one of which prioritizes social benefit, and get involved in projects that create social impact.
 </li>
 <li>
 We are committed to ensuring
 
 equal opportunity
 
 of employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status or seniority.
 </li>
 </ul>
 
 
 #WeDoNotDifferentiateBetweenJobsForWomenAndMen
 
 
</div>

MARKETING MANAGER

Danone

<div>
 
 About The Job
 
 
 
 Danone T&uuml;rkiye is looking for a talented colleague for the "Brand Manager, Aptamil" position. Take this opportunity to GROW together!
 
 
 In this role, you will be responsible for
 
 
 <ul>
 <li>
 Own the end-to-end brand growth strategy for Aptamil, combining consumer insight, AI-powered analytics and creative excellence to drive brand equity and sustainable growth.
 </li>
 <li>
 Lead the integrated communication ecosystem of Aptamil, orchestrating campaigns across media, digital, e-commerce and HCP touchpoints in close collaboration with cross-functional teams and partners.
 </li>
 <li>
 Decode the drivers of brand growth by leveraging data, consumer insights and market signals to identify opportunities that accelerate penetration and brand health.
 </li>
 <li>
 Continuously track brand performance and cultural relevance, translating analytics into actions that strengthen mental availability and consumer trust.
 </li>
 <li>
 Identify new growth spaces within Early Life Nutrition through a data-driven and experimentation mindset.
 </li>
 <li>
 Turn insights into breakthrough ideas, developing culturally relevant and insight-led communication that resonates with modern parents.
 </li>
 <li>
 Collaborate with global and cross-functional stakeholders (Consumer &amp; Channel Development, Medical, Finance, Strategy &amp; Insights, Digital etc.) and partner with agencies to co-create innovation, brand and growth strategies.
 </li>
 <li>
 Drive high-impact marketing projects across brand, portfolio and category initiatives, bringing strong market and category understanding into execution.
 </li>
 <li>
 Lead portfolio prioritization and resource allocation, ensuring focus on the highest growth and profitability opportunities.
 </li>
 <li>
 Manage marketing investments with a performance mindset, optimizing budget allocation and maximizing working media impact.
 </li>
 <li>
 Shape and grow T&uuml;rkiye&rsquo;s #1 parenting platform, &Idot;lkad&inodot;mlar&inodot;m, creating meaningful content and digital experiences that support parents across every stage of their journey.
 
 
 </li>
 </ul>
 About you
 
 
 <ul>
 <li>
 Curious about parents, babies and the world they grow up in.
 </li>
 <li>
 Able to combine creativity with data and turn insights into ideas that move brands forward.
 </li>
 <li>
 Fast, entrepreneurial and comfortable owning projects from idea to execution.
 </li>
 <li>
 Believe great brands are built through trust, impact and consistent consumer experience.
 </li>
 <li>
 Collaborate easily, challenge constructively and bring positive energy to the team.
 </li>
 <li>
 Passion to shape the future of infant nutrition with one of the world&rsquo;s most trusted brands.
 </li>
 <li>
 University degree in a relevant discipline, MBA is a plus
 </li>
 <li>
 Preferably 4-5 years marketing experience in FMCG company
 </li>
 <li>
 Excellent command of English as s/he will closely work with global teams.
 
 
 </li>
 </ul>
 About us
 
 
 
 Being a Danoner means that you create your own working experience.
 
 
 
 <ul>
 <li>
 You could design your own way of working with our hybrid working model.
 </li>
 <li>
 Our head office is in Ata&scedil;ehir.
 </li>
 <li>
 You could decide your daily 8-hours of working period within our flexible-working hours practice.
 </li>
 <li>
 We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
 </li>
 <li>
 Summers are flexible here! You could work fully remote for 4 weeks during July and August.
 </li>
 <li>
 We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
 </li>
 <li>
 Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
 
 
 </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 
 
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation,
 
 age
 
 , gender identity, disability.
 
 
 
 Working with us
 
 is about being able to do things your way. The way you work, the way you develop, the way you progress, i
 
 t&rsquo;s all up to you.
 
 
 
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 
 
 
 Be innovative and entrepreneurial and the impact you could make might just amaze you
 
 . Join our movement for a healthier world.
 
 One Planet One Health BY YOU.
 
 
 
 At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations.
 
 
 If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place.
 
 
 
 What We Offer
 
 
 
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 
 
 At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world.
 
 
 That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.
 
 
 
 What&rsquo;s next?
 
 
 
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 
 
</div>

Brand Manager, Aptamil

Unilever

<div>
 Unilever is currently hiring for
 
 a Portfolio
 
 
 Assistant Brand Manager, Food Category
 
 
 
 Function:
 
 Marketing
 
 
 
 Reports to:
 
 UFS Marketing Lead T&uuml;rkiye
 
 
 
 Scope:
 
 Turkey
 
 
 
 Location:
 
 Umraniye
 
 
 
 Terms &amp; Conditions:
 
 Full Time/ Hibrid
 
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Responsibilities
 
 
 
 As a Portfolio Marketing Assistant Brand Manager, you will be responsible for translating the current and future chef needs into a strategic portfolio plan, manage the total portfolio through simplification, launch and relaunch projects from product development till product/brand communication. You will be responsible to:
 
 
 <ul>
 <li>
 Drive Business Growth Targets for categories and brands
 </li>
 <li>
 Build/Manage portfolio positioning &amp; sustainable growth strategy
 </li>
 <li>
 Manage simplification, launch and relaunch projects (link local / global)
 </li>
 <li>
 Provide Brand or category content to support launches
 </li>
 <li>
 Collect &amp; analyses customer &amp; market insights
 </li>
 <li>
 Train sales force on product knowledge through culinary trainings / selling stories
 
 
 </li>
 </ul>
 
 Job Purpose
 
 
 
 Main purpose of the job:
 
 
 <ul>
 <li>
 Manage the mix of the current portfolio for Turkey
 </li>
 <li>
 Lead mix development for innovations and renovations for Turkey (from market insights to the effective launch/relaunch of a product)
 </li>
 <li>
 Drive growth for Turkey through perfect execution of portfolio related activities of the Integrated Business Plan (IBP)
 </li>
 <li>
 Main interface between Turkey and META team, also the Global team if necessary
 </li>
 <li>
 Own Portfolio part of the IBP from development till execution
 </li>
 <li>
 Develop Strategic portfolio funnel (Short &amp; long term)
 </li>
 <li>
 Local category knowledge and understanding (competition / operator needs &amp; usage /&hellip;)
 </li>
 <li>
 Analyze category performance and define &amp; implement corrective actions
 </li>
 <li>
 Drive portfolio projects with the relevant local teams
 
 
 </li>
 </ul>
 
 Portfolio Marketing
 
 
 
 
 WHAT WILL YOUR MAIN RESPONSIBILITIES BE
 
 
 
 <ul>
 <li>
 Local portfolio management, 7 P&rsquo;s
 </li>
 <li>
 Lead mix development for innovations and renovations
 </li>
 <li>
 Start projects in Innoflex, the innovation gate platform and follow all the gates with necessary data in the system
 </li>
 <li>
 Local input for category strategy
 </li>
 <li>
 Strategic pricing: implement and track pricing in market and take corrective actions as appropriate.
 </li>
 <li>
 Perfect execution of portfolio data in systems (pricing, naming, hero images)
 </li>
 <li>
 Troubleshooting
 </li>
 <li>
 Passion to help the operators (the chefs) to love what they do
 </li>
 <li>
 Manage portfolio and category marketing routine tasks.
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 WHAT YOU WILL NEED TO SUCCEED
 
 
 <ul>
 <li>
 1:3 years of marketing experience
 </li>
 <li>
 Portfolio management (Strategic planning, Business cases building, launches, simplification execution, strategic pricing)
 </li>
 <li>
 Food industry Business Acumen
 </li>
 <li>
 Experience with working in a multinational
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Operational Execution excellence.
 </li>
 <li>
 Analytical thinking
 </li>
 <li>
 Project management
 </li>
 <li>
 Problem-solving behavior, growth mindset
 </li>
 <li>
 Mix development
 </li>
 <li>
 Category / Brand communication (digital foundation)
 </li>
 <li>
 Operator and chef intimacy
 </li>
 <li>
 Stakeholder management
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 </li>
 <li>
 Critical SOL (Standards of Leadership) Behaviors
 </li>
 <li>
 PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
 </li>
 <li>
 CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 AGILITY: Explores the world around them, continually learning and developing their skills.
 
 
 </li>
 </ul>
 Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Assistant Brand Manager

Canva

<div>Job Description 
Job Description 

 
Join the team redefining how the world experiences design. 
Hey, merhaba, g'day, mabuhay, kia ora, 你好, hallo, v&iacute;tejte! 
Thanks for stopping by. We know job hunting can be time-consuming, so let&rsquo;s get straight to the point.
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture, and a remarkable growth trajectory &ndash; we&rsquo;re out to change the world, one design at a time.
Since Canva&rsquo;s launch in August 2013, we have grown exponentially, amassing 220 million active users across 190 different countries who have created more than 15 Billion designs. We are one of the world&rsquo;s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!
Where and how you can work 
While we support flexible, remote-friendly ways of working, for this role we&rsquo;re focusing on Istanbul so we can best support our teams and keep collaboration flowing.
What you&rsquo;d be doing in this role 
This isn&rsquo;t about translating global work - it&rsquo;s about making Canva famous in Turkey by building campaigns and social content that feel unmistakably local and unmistakably Canva. You&rsquo;ll bring Turkish culture, humour, and community-driven storytelling into the heart of our marketing.<div>
At the moment, this role is focused on: 
<ul><li>Creating and executing culturally resonant brand campaigns across TV, digital, social, and influencer platforms</li><li>Leading our Turkey-first brand strategy and creative platform</li><li>Owning and elevating Canva Turkey&rsquo;s social media narrative and content</li><li>Building meaningful influencer and celebrity partnerships that spark talkability</li><li>Partnering with local agencies and cross-functional teams for seamless execution</li><li>Driving brand fame, unaided awareness, social shareability, and cultural relevance</li></ul></div><div>
You're probably a match if you: 
<ul><li>Have extensive experience in brand, creative, or integrated marketing, ideally in a high-growth or culturally driven brand</li><li>Are deeply fluent in Turkish culture, humour, media habits and digital behaviour
</li><li>Speak both Turkish and English fluently</li><li>Have built or led major brand campaigns that blended TV, social, influencers, and celebrity integration</li><li>Know what great social-first creative looks like and how to brief, direct and assess content that performs</li><li>Thrive on collaboration, leading agencies and cross-functional teams with clarity and creative excellence</li><li>Use insights and performance signals to continuously optimise campaigns</li><li>Bring an ownership mindset</li></ul></div>
About the team 
You&rsquo;ll be joining Canva&rsquo;s Turkey Country Team, a high-impact group leading local growth across brand, community, growth marketing, social and more. You&rsquo;ll collaborate closely with our Global Brand, Creative, Media, and Social teams, and lead a tight ecosystem of local agencies. This is one of Canva&rsquo;s highest-potential markets and you&rsquo;ll play a key role in making it one of the most loved.
What's in it for you? 
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.<div>
Here's a taste of what's on offer: 
<ul><li>Equity packages - we want our success to be yours too</li><li>Inclusive parental leave policy that supports all parents &amp; carers</li><li>An annual Vibe &amp; Thrive allowance to support your wellbeing, social connection, office setup &amp; more</li><li>Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally</li></ul></div>
Check out lifeatcanva.com for more info.
Other stuff to know 
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don&rsquo;t feel like your skills quite match what&rsquo;s listed above - we still want to hear from you!
Please note that interviews are conducted virtually.</div>

Brand Marketing Lead, Türkiye

Pernod Ricard

<div>Role Purpose
The Portfolio &amp; Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration&mdash;ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations.
Key Responsibilities
1) Market, Channel &amp; Competitive Intelligence<ul><li>
Consolidate market performance signals and competitive moves (Nielsen, brand equity, search, incidence tracking data).</li><li>
Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM.</li><li>
Provide concise intelligence updates that inform portfolio actions and marketing resource allocation.</li></ul>
2) Portfolio Governance &amp; Performance Management<ul><li>
Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up.</li><li>
Maintain portfolio performance scorecards and dashboards across priority brands, categories, and segments (volume/value, share, price mix, distribution, promo intensity, and profitability proxies where available).</li><li>
Support portfolio choices through structured analyses in partnership with Finance and Brand Teams.</li></ul>
3) Marketing Investment (A&amp;P, Media, Campaigns)<ul><li>
Own the marketing investment performance tracking approach (A&amp;P allocation, working vs. non-working, touchpoint efficiency, and campaign impact readouts).</li><li>
Partner with brand, media, and agency teams to evaluate media performance and diagnose drivers of efficiency (reach, frequency, quality, timing, creative rotation, etc.).</li><li>
Establish standard post-campaign evaluation routines and ensure learnings are captured and reused (test-and-learn agenda, learning library).</li></ul>
4) Cross-Functional Planning &amp; Integration<ul><li>
Act as the day-to-day integrator across Marketing, Sales, RGM, Finance, and Supply Chain to align assumptions, phasing, constraints, and actions.</li></ul>
5) Ways of Working, Tooling &amp; Capability<ul><li>
Standardize templates and reporting logic to improve consistency and speed of decision-making.</li><li>
Improve data quality and accessibility by coordinating with Data/BI teams on dashboard requirements, refresh cadences, and KPI definitions.</li></ul>
Key Deliverables / Outputs<ul><li>
Portfolio performance dashboard/scorecard with agreed KPI definitions.</li><li>
Monthly/quarterly portfolio performance readouts with recommended actions.</li><li>
Marketing investment tracker (A&amp;P, working/non-working, campaign summaries) and post-campaign report templates.</li></ul>
Skills &amp; Competencies<ul><li>
Strong analytical capability with the ability to translate data into clear actions.</li><li>
Expertise in performance management, marketing success, and business planning routines.</li><li>
Comfortable with ambiguity; structured problem-solving and strong prioritization.</li><li>
Strong project management/governance discipline and attention to detail.</li><li>
Influencing skills in a matrix environment; confident stakeholder management.</li><li>
Storylining and executive-ready communication.</li></ul>
Experience / Background (Guideline)<ul><li>
5&ndash;8+ years in roles spanning business planning, portfolio/brand performance, analytics, or strategy.</li><li>
Hands-on experience with dashboards and data tools.</li><li>
Familiarity with A&amp;P budgeting, media metrics, consumer data tracking, and cross-functional planning processes.</li></ul>
Job Posting End Date:
Target Hire Date:
2026-05-15
Target End Date:</div>

Portfolio & Marketing Intelligence Manager

Philips

<div><h3 class="jobSectionHeader">Job Title
</h3>Business Marketing Manager- Male Grooming- META
<h3 class="jobSectionHeader">Job Description
</h3>Job title:
 
Business Marketing Manager- Male Grooming- META
Generates long-term business value for identified target audiences and for the Company via delivering and managing Superior Propositions or Superior Presence. The role harnesses consumer and market intelligence and insights to create demand and foster Brand Strength. Focuses time on strategic marketing activities such as the adoption and adaptation of the global integrated innovation and communication roadmap into locally relevant strategies, guiding the localization of global content as well as filling gaps. 
 
Your role:
<ul><li>Leads the development of a regional integrated innovation and communication roadmap, covering new product launches, Commercial Innovation, and always-on base business, based on in-depth consumer, market, and competitor insights to drive business objectives.
</li></ul><ul><li>Helps to strategize and define marketing objectives by understanding and analyzing the Consumer Experience Journey at various touchpoints, ensuring the creation of consumer-centric insights and the articulation of behavior shifts required to meet business goals.
</li></ul><ul><li>Develops pricing strategies in coordination with regional RGM and finance teams, ensuring they are competitive, aligned with consumer expectations, and financially sustainable for long-term growth.
</li></ul><ul><li>Ensures overall consistency in guiding the Consumer Experience Journey by category/sub-category across touchpoints, ensuring adherence to global category brand positioning and visual identity for seamless consumer experiences.
</li></ul><ul><li>Guides insights teams to gather local consumer, market, competition, and trend insights, facilitating the flow of actionable data to global teams to inform and optimize product innovation and commercial strategies.
</li></ul><ul><li>Monitors and analyzes in-market results in collaboration with Consumer and Commercial analytics teams, assessing business growth, market share, and brand strength, and adjusting marketing plans accordingly to optimize performance.
</li></ul><ul><li>Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
</li></ul><ul><li>Assists in the development and execution of the rolling Business Region plan, managing A&amp;P (Advertising &amp; Promotion) effectively to support the zone&rsquo;s growth, innovation, and competitive positioning.
</li></ul><ul><li>A career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region. 
</li></ul> 
You're the right fit if:
 Master or Bachelor's degree in Marketing, Business Administration, or related field.
<ul><li>10+ years of experience in the marketing function of a large/multinational organization preferably in Beauty &amp; Personal care, Consumer Electronics or FMCG.
</li></ul><ul><li>Demonstrated track record of successful ability to manage large and complex projects or engagements.
</li></ul><ul><li>Solid marketing background, with a key focus on brand/ category management, strategic planning, understanding multicultural different business models, converting consumer insights into right actions, portfolio management
</li></ul><ul><li>Requires in-depth knowledge of business strategies, goals and ability to translate into marketing objectives/jobs to be done to deliver strong annual plans.
</li></ul><ul><li>Comprehensive know-how to set up the right Go-to-Market models, ensuring the right portfolio with the right channels, serving the right consumers.
</li></ul><ul><li>Strong collaboration and management skills, to work closely with multi-pillars across districts; sales, marketing, finance and supply teams.
</li></ul><ul><li>Excellent level of both written and spoken English 
</li></ul><div> 
How we work together
 
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
 
Onsite roles require full-time presence in the company&rsquo;s facilities.
 
Field roles are most effectively done outside of the company&rsquo;s main facilities, generally at the customers&rsquo; or suppliers&rsquo; locations.
 
 
About Philips
 
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
 
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .</div></div>

Business Marketing Manager- Male Grooming- META

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