account manager

account manager, mea

brand manager, aptamil

brand marketing lead, türkiye Jobs in Istanbul

brand marketing lead, türkiye

portfolio & marketing intelligence manager Jobs in Istanbul

brand manager aptamil

Danone

<div>
 
 About The Job
 
 
 
 Danone T&uuml;rkiye is looking for a talented colleague for the "Brand Manager, Aptamil" position. Take this opportunity to GROW together!
 
 
 In this role, you will be responsible for
 
 
 <ul>
 <li>
 Own the end-to-end brand growth strategy for Aptamil, combining consumer insight, AI-powered analytics and creative excellence to drive brand equity and sustainable growth.
 </li>
 <li>
 Lead the integrated communication ecosystem of Aptamil, orchestrating campaigns across media, digital, e-commerce and HCP touchpoints in close collaboration with cross-functional teams and partners.
 </li>
 <li>
 Decode the drivers of brand growth by leveraging data, consumer insights and market signals to identify opportunities that accelerate penetration and brand health.
 </li>
 <li>
 Continuously track brand performance and cultural relevance, translating analytics into actions that strengthen mental availability and consumer trust.
 </li>
 <li>
 Identify new growth spaces within Early Life Nutrition through a data-driven and experimentation mindset.
 </li>
 <li>
 Turn insights into breakthrough ideas, developing culturally relevant and insight-led communication that resonates with modern parents.
 </li>
 <li>
 Collaborate with global and cross-functional stakeholders (Consumer &amp; Channel Development, Medical, Finance, Strategy &amp; Insights, Digital etc.) and partner with agencies to co-create innovation, brand and growth strategies.
 </li>
 <li>
 Drive high-impact marketing projects across brand, portfolio and category initiatives, bringing strong market and category understanding into execution.
 </li>
 <li>
 Lead portfolio prioritization and resource allocation, ensuring focus on the highest growth and profitability opportunities.
 </li>
 <li>
 Manage marketing investments with a performance mindset, optimizing budget allocation and maximizing working media impact.
 </li>
 <li>
 Shape and grow T&uuml;rkiye&rsquo;s #1 parenting platform, &Idot;lkad&inodot;mlar&inodot;m, creating meaningful content and digital experiences that support parents across every stage of their journey.
 
 
 </li>
 </ul>
 About you
 
 
 <ul>
 <li>
 Curious about parents, babies and the world they grow up in.
 </li>
 <li>
 Able to combine creativity with data and turn insights into ideas that move brands forward.
 </li>
 <li>
 Fast, entrepreneurial and comfortable owning projects from idea to execution.
 </li>
 <li>
 Believe great brands are built through trust, impact and consistent consumer experience.
 </li>
 <li>
 Collaborate easily, challenge constructively and bring positive energy to the team.
 </li>
 <li>
 Passion to shape the future of infant nutrition with one of the world&rsquo;s most trusted brands.
 </li>
 <li>
 University degree in a relevant discipline, MBA is a plus
 </li>
 <li>
 Preferably 4-5 years marketing experience in FMCG company
 </li>
 <li>
 Excellent command of English as s/he will closely work with global teams.
 
 
 </li>
 </ul>
 About us
 
 
 
 Being a Danoner means that you create your own working experience.
 
 
 
 <ul>
 <li>
 You could design your own way of working with our hybrid working model.
 </li>
 <li>
 Our head office is in Ata&scedil;ehir.
 </li>
 <li>
 You could decide your daily 8-hours of working period within our flexible-working hours practice.
 </li>
 <li>
 We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
 </li>
 <li>
 Summers are flexible here! You could work fully remote for 4 weeks during July and August.
 </li>
 <li>
 We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
 </li>
 <li>
 Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
 
 
 </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 
 
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation,
 
 age
 
 , gender identity, disability.
 
 
 
 Working with us
 
 is about being able to do things your way. The way you work, the way you develop, the way you progress, i
 
 t&rsquo;s all up to you.
 
 
 
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 
 
 
 Be innovative and entrepreneurial and the impact you could make might just amaze you
 
 . Join our movement for a healthier world.
 
 One Planet One Health BY YOU.
 
 
 
 At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations.
 
 
 If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place.
 
 
 
 What We Offer
 
 
 
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 
 
 At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world.
 
 
 That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.
 
 
 
 What&rsquo;s next?
 
 
 
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 
 
</div>

Brand Manager, Aptamil

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Operations Controlling Manager&quot; position. Take this opportunity to GROW together! 


Be responsible from the following requirements:
<ul>
<li>Coordinate and analysis rolling forecast and GPS process to ensure accurate Operation costs for various countries.</li>
<li>Participate Period Closing Process for various countries and ensure meeting strict reporting deadline with delivery of timely and accurate reporting.</li>
<li>Ensure completeness, accuracy, and timely delivery of various countries&rsquo; business reporting.</li>
<li>Animate company financial performance cycle through Monthly/Quarterly/Yearly forecasting process and monitor risks and opportunities for operations department.</li>
<li>Being a business partner to Global supply points by following cost price updates and tracking macroeconomic drivers, constant communication with European plants to receive Transfer Prices.</li>
<li>Track and analysis cost improvement opportunities, to be an active contributor to productivity projects, validate, review, and track proposed savings.</li>
<li>Manage Capital Expenditures, feasibility analysis with operations team, calculating ROI, payback periods.</li>
<li>Review monthly performance and identify areas of risk to achievement of targets and forecasts and develop/follow up action plans.</li>
<li>Work on continuous improvement and simplifications of existing tools and systems</li>
</ul>About you
<ul><li>To be able to successful in the role, you need to have University degree in Business Administration, Economics, Engineering or related fields.</li><li>Minimum 3+ years of experience in financial &amp; business control, reporting, planning functions preferably in FMCG industry.</li><li>SAP and Power BI knowledge is an asset, MS Office (advanced excel) knowledge is required.</li><li>Basic accounting knowledge is required/ IFRS reporting experience is an asset.</li><li>Excellent command of written and spoken English.</li><li>Team oriented, highly collaborative, and able to build cross-functional relationships.</li><li>Curios and open to learn.</li><li>Strong and effective communication skills.</li><li>Independent, self-motivated and exhibits the highest standards of accuracy and organization skills.</li></ul>
About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ataşehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li></ul> 


We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. 
If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 


What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world. 
That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Operations Controlling Manager

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Assistant Financial Planning &amp; Analysis Manager, Cluster&quot; position. Take this opportunity to GROW together! 


Objectives of the role:
<ul>
<li>To consolidate, analyze, and interpret financial reporting and forecasting data across a Multi Country Organization, ensuring consistency, accuracy, and alignment with regional and global standards.</li>
<li>To perform in depth variance analysis versus budget, forecast, and prior periods, clearly identifying performance drivers, risks, and opportunities.</li>
<li>To prepare high quality management presentations and insights for senior leadership, translating complex financial data into clear and actionable messages. 
To act as a strong business partner for Turkey operations, supporting budgeting and planning processes in collaboration with multiple internal stakeholders (Sales, Marketing, Support Functions, etc.). 
To contribute to continuous improvement of reporting, forecasting, and consolidation processes, enhancing transparency, efficiency, and decision-making quality. 
To ensure timely and reliable financial deliverables in line with corporate timelines and governance requirements.</li>
</ul>About you 

<ul>
<li>Bachelor&rsquo;s degree in Finance, Economics, Business Administration, or a related field; a master&rsquo;s degree or professional certification (CPA, ACCA, CFA) is a strong plus.</li>
<li>2+ years of experience in FP&amp;A, financial controlling, or management reporting, preferably within a multi country or matrix organization.</li>
<li>Strong hands on experience in financial consolidation, forecasting, budgeting, and variance analysis across multiple entities or geographies.</li>
<li>Proven ability to prepare and deliver executive level presentations, with strong storytelling and data visualization skills.</li>
<li>Solid understanding of financial statements, key performance indicators, and business drivers.</li>
<li>Advanced proficiency in Excel and PowerPoint; experience with financial systems and BI tools is an advantage.</li>
<li>Strong stakeholder management skills, with the ability to work cross functionally and communicate effectively with both local and regional teams.</li>
<li>Fluent in English (written and spoken</li>
<li>Proactive, analytical, and detail oriented mindset, with the ability to manage multiple priorities in a fast paced environment.</li>
</ul>About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ataşehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li></ul> 


We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. 
If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 


What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world. 
That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Assistant Financial Planning & Analysis Manager, Cluster

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the 
&quot;Senior HR Technology, Processes &amp; Solutions Manager&quot; position. Take this opportunity to GROW together!
About the Role

This role leads the HR technology and process agenda across the region. It ensures global HR solutions are effectively deployed, local requirements are addressed, and employee service delivery is continuously enhanced.

Combining strategic leadership with hands-on execution, the role acts as a key bridge between HR, IT, Global HR Technology, and regional stakeholders &mdash; driving digital transformation, governance, and value creation from HR investments.

You will directly lead a distributed team of HR Technology &amp; Process Specialists and play a critical role in change management, adoption, and continuous improvement across the region.
Reporting Line

Reports to: Head of Employee Services &ndash; T&uuml;rkiye, Russia &amp; Kazakhstan

Direct reports:
<ul>
<li>HR Technology &amp; Processes Specialist &ndash; T&uuml;rkiye</li>
<li>HR Technology &amp; Processes Specialist &ndash; Russia (covering Russia &amp; Kazakhstan)</li>
</ul>Key ResponsibilitiesRegional HR Technology &amp; Digital Transformation
<ul><li>Lead the deployment, adoption, and continuous optimization of global HR digital solutions (e.g., SAP SuccessFactors, ServiceNow, and future platforms) across the region.</li>
<li>Own the end-to-end lifecycle of HR technology initiatives, from business case to post go-live optimization.</li>
<li>Act as regional process owner, ensuring alignment between global standards and local legal and business needs (TR, RU, KZ).</li>
</ul>Process Excellence &amp; Governance
<ul><li>Drive process harmonization and simplification across Employee Services, balancing standardization with local requirements.</li>
<li>Establish and maintain strong HR data governance, ensuring data quality, control, and accuracy.</li>
<li>Define and monitor KPIs, service performance metrics, and continuous improvement actions.</li>
</ul>People Leadership &amp; Capability Building
<ul><li>Lead and develop a cross-country team of HR Technology &amp; Process specialists.</li>
<li>Build capabilities in project management, system expertise, analytics, and stakeholder management.</li>
<li>Foster a culture of ownership, collaboration, and continuous improvement.</li>
</ul>Stakeholder &amp; Change Management
<ul><li>Act as the main point of contact for HR Technology and Reporting within the region.</li>
<li>Partner with Global ES, IT, and HR to influence solution roadmaps and represent regional needs.</li>
<li>Lead change management initiatives, ensuring effective communication, training, and adoption across diverse teams.</li>
</ul>Reporting, Analytics &amp; Insights
<ul><li>Own regional and global HR reporting, dashboards, and analytics.</li>
<li>Translate data into actionable insights to support leadership decision-making and workforce strategy.</li>
<li>Ensure consistency, reliability, and compliance of HR data across systems and countries.</li>
</ul>About you Education
<ul><li>Bachelor&rsquo;s degree in Engineering, Information Systems, Business Administration, or a related field</li>
<li>Master&rsquo;s degree is considered a plus</li>
</ul>Professional Experience
<ul><li>Minimum 8 years of experience in HR Technology, HRIS, Shared Services, or HR Transformation</li>
<li>Solid understanding of Payroll and core HR Administration processes</li>
<li>Proven track record in leading regional or multi-country HR technology initiatives</li>
<li>Experience in people management, ideally leading geographically dispersed teams</li>
<li>Strong hands-on and leadership experience with:
<ul><li>SAP SuccessFactors</li>
<li>ServiceNow</li>
</ul></li></ul>Skills &amp; Competencies
<ul><li>Strong strategic and operational mindset, with the ability to translate vision into execution</li>
<li>Solid project and program management capabilities</li>
<li>Advanced stakeholder management and influencing skills</li>
<li>Strong analytical thinking and problem-solving abilities</li>
<li>Comfortable working in complex, fast-paced, and evolving environments</li>
<li>Ability to balance global standards with local business and legal requirements</li>
</ul>Languages
<ul><li>Fluent English (written and spoken) is mandatory</li>
<li>Turkish and/or Russian is a strong advantage</li>
</ul>What We Offer
<ul><li>A high-visibility regional leadership role within a multinational environment</li>
<li>End-to-end ownership of impactful HR digital and transformation initiatives</li>
<li>Opportunity to shape the future of Employee Services across multiple countries</li>
<li>Continuous learning, development, and career growth opportunities</li>
<li>A culture that values diversity, inclusion, innovation, and entrepreneurship</li></ul> 

About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ataşehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li></ul> 


We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. 
If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 


What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world. 
That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Senior HR Technology, Processes & Solutions Manager

PepsiCo

<div>Overview:
<div>
At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay&rsquo;s and Lipton Ice Tea, our work touches millions of people every day.</div><div></div><div> 
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.</div><div></div><div> 
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.</div><div></div><div> 
We are looking for a Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be permanent.</div><div></div><div> 
As a Lay&rsquo;s Deploy Brand Manager in T&uuml;rkiye, you will be part of the execution of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You&rsquo;ll combine creativity with strong commercial thinking.</div><div>
Join us in shaping T&uuml;rkiye&rsquo;s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.</div>
Responsibilities:
<ul><li>End-to-end ownership of Lay&rsquo;s brand and product lifecycle (including NPD from pre-launch process to post-launch evaluation)</li><li>
Develop and execute integrated E2E brand communication programs ensuring consistent brand positioning across all consumer touchpoints</li><li>
Build strong brand campaigns through best-in-class creative, execution, and media planning and support development and execution of annual brand, communication, and TCP plans</li><li>
Lead cross-functional projects to drive product enhancements, LTO &amp; innovation pipeline, growth initiatives, ensuring seamless execution and market readiness for flawless commercialization</li><li>
Collaborate closely with key stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, etc.) to track brand performance, unlock commercial opportunities and address challenges</li><li>
Partner closely with Dx and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail channels</li><li>
Lead and manage external agency ecosystem to ensure strong brand impact and delivery excellence</li><li>
Generate actionable insights through data analysis and market, category, brand, and competitor tracking to evaluate performance, identify risks and opportunities, and drive strategic growth recommendations</li><li>
Lead digital and social media planning with agencies to deliver impactful consumer experiences</li><li>
Drive campaign evaluation, learning implications, and continuous optimization</li><li>
Manage overall A&amp;M budget and ensure efficient investment aligned with brand priorities</li></ul>
Qualifications:
<ul><li>University degree with at least 5 years of marketing, preferably brand management experience</li><li>
Strong analytical, problem-solving, and project management skills; able to manage multiple priorities</li><li>
Proven &amp; excellent cross-functional collaboration and stakeholder management</li><li>
Creative thinker with a growth mindset and results-oriented approach (always looking for the most impactful way to execute ideas &amp; campaigns)</li><li>
Passionate about being an early adopter of trends</li><li>
Strong communication skills with demonstrated leadership ability</li><li>
Confident with data and financials and can translate those into actionable brand recommendations.</li><li>
Fluent in English and Turkish (written and spoken)</li><li>
Flexible, resilient, and adaptable in a fast-changing environment</li></ul></div>

Lay's Brand Manager

The Coca-Cola Company

<div>Senior Manager &ndash; Damla Brand &amp; Stills Innovation, T&uuml;rkiye
Role Purpose
The Senior Manager &ndash; Damla Brand &amp; Stills Innovation, T&uuml;rkiye is responsible for driving the Damla brand strategy and performance while leading a strong, consumer-centric innovation agenda across the Stills portfolio in T&uuml;rkiye (including Damla, Fuse Tea, Cappy, and adjacent still categories).
This role serves as the key connector between the local market and the Innovation Hub, ensuring that innovation pipelines are rooted in deep consumer understanding, local market realities, and business opportunities. The role combines brand stewardship with end-to-end innovation leadership &mdash; from identifying consumer opportunities and shaping concepts to commercialization and market execution.
The position requires close collaboration across Marketing, Innovation, Commercial, R&amp;D, Supply Chain, Finance, Insights, PAC, Franchise, and bottling partners to ensure brand growth, innovation excellence, and strong in-market activation.<div></div>
Key Responsibilities
Damla Brand Leadership &amp; Growth<ul><li>
Lead the Damla brand strategy and execution in T&uuml;rkiye, ensuring alignment with category growth priorities and long-term brand equity objectives.</li><li>
Develop and execute national, regional, channel, and customer-specific programs to strengthen brand relevance, penetration, and consumer engagement. O</li><li>
wn local consumer insights and market understanding to continuously refine brand strategy, communication, and activation.</li><li>
Lead cross-functional project teams to deliver brand programs, campaigns, and innovation launches.</li><li>
Oversee execution of market-facing initiatives including promotions, POS activations, experiential programs, and customer/channel-specific plans.</li><li>
Manage DME (Direct Marketing Expenditure) and ensure strong financial discipline across owned projects.</li><li>
Partner with agencies, bottlers, and internal stakeholders to ensure high-quality delivery of approved marketing materials and campaigns.</li></ul>
Stills Innovation Leadership<ul><li>
Lead the end-to-end innovation agenda for the Stills category in T&uuml;rkiye, including concept generation, development, validation, and commercialization.</li><li>
Collaborate closely with the Innovation Hub, Marketing, R&amp;D, Commercial, and Supply Chain teams to build a robust, future-ready innovation pipeline. Translate consumer insights, cultural trends, and demand spaces into differentiated product, packaging, and experience solutions across still categories.</li><li>
Act as the primary market interface for Stills innovation, ensuring strong alignment between local needs and global innovation capabilities.</li><li>
Ensure innovation opportunities are relevant, feasible, scalable, and commercially impactful.</li><li>
Partner with bottlers and franchise teams to ensure high-quality execution, localization, and launch excellence.</li><li>
Ensure innovations meet consumer needs while delivering against quality, regulatory, cost, supply chain, and operational requirements.</li><li>
Support launch plans with clear commercialization frameworks, including activation, communication, and market readiness.</li><li>
Track innovation performance and translate learnings into future pipeline improvements.</li></ul>
Cross Functional &amp; Network Leadership<ul><li>
Lead a broad cross-functional network across Marketing, Insights, IMX, Commercial, RGM, Technical, Supply Chain, Legal, Finance, and bottling partners.</li><li>
Serve as the primary point of connection between T&uuml;rkiye teams and Innovation Hub stakeholders.</li><li>
Build and activate internal and external innovation ecosystems, including suppliers, agencies, and development partners.</li><li>
Inspire collaboration, accountability, and shared ownership across functions and partners.</li><li>
Lead and coach team members while creating a culture of curiosity, experimentation, and execution excellence.</li></ul>
Qualifications &amp; Requirements<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Engineering, or a related field.</li><li>
7+ years of experience in brand management, innovation, marketing, or category management within FMCG or beverages.</li><li>
Strong understanding of consumer behavior, brand building, and innovation strategy.</li><li>
Proven ability to lead cross-functional projects from concept to execution. Strong commercial acumen and experience working across R&amp;D, Supply Chain, agencies, and bottling partners.</li><li>
Analytical, project-oriented, and comfortable operating in a fast-paced, matrix environment.</li></ul><div></div>
Ways of Working &amp; Leadership Behaviors<ul><li>
Operates with strong ownership and accountability for outcomes.</li><li>
Demonstrates curiosity, consumer obsession, and growth mindset.</li><li>
Builds strong relationships and alignment across a networked organization. Balances strategic thinking with hands-on execution.</li><li>
Inspires teams and partners through storytelling, collaboration, and clarity. Drives disciplined execution while remaining agile and adaptable.</li></ul>
Location(s):
T&uuml;rkiye
City/Cities:
Istanbul
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 18, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what&rsquo;s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors &ndash; curious, empowered, inclusive and agile &ndash; and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. 

Annual Incentive Reference Value Percentage:15 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Senior Manager – Damla Brand & Stills Innovation, Türkiye

Pernod Ricard

<div>Role Purpose
The Portfolio &amp; Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration&mdash;ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations.
Key Responsibilities
1) Market, Channel &amp; Competitive Intelligence<ul><li>
Consolidate market performance signals and competitive moves (Nielsen, brand equity, search, incidence tracking data).</li><li>
Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM.</li><li>
Provide concise intelligence updates that inform portfolio actions and marketing resource allocation.</li></ul>
2) Portfolio Governance &amp; Performance Management<ul><li>
Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up.</li><li>
Maintain portfolio performance scorecards and dashboards across priority brands, categories, and segments (volume/value, share, price mix, distribution, promo intensity, and profitability proxies where available).</li><li>
Support portfolio choices through structured analyses in partnership with Finance and Brand Teams.</li></ul>
3) Marketing Investment (A&amp;P, Media, Campaigns)<ul><li>
Own the marketing investment performance tracking approach (A&amp;P allocation, working vs. non-working, touchpoint efficiency, and campaign impact readouts).</li><li>
Partner with brand, media, and agency teams to evaluate media performance and diagnose drivers of efficiency (reach, frequency, quality, timing, creative rotation, etc.).</li><li>
Establish standard post-campaign evaluation routines and ensure learnings are captured and reused (test-and-learn agenda, learning library).</li></ul>
4) Cross-Functional Planning &amp; Integration<ul><li>
Act as the day-to-day integrator across Marketing, Sales, RGM, Finance, and Supply Chain to align assumptions, phasing, constraints, and actions.</li></ul>
5) Ways of Working, Tooling &amp; Capability<ul><li>
Standardize templates and reporting logic to improve consistency and speed of decision-making.</li><li>
Improve data quality and accessibility by coordinating with Data/BI teams on dashboard requirements, refresh cadences, and KPI definitions.</li></ul>
Key Deliverables / Outputs<ul><li>
Portfolio performance dashboard/scorecard with agreed KPI definitions.</li><li>
Monthly/quarterly portfolio performance readouts with recommended actions.</li><li>
Marketing investment tracker (A&amp;P, working/non-working, campaign summaries) and post-campaign report templates.</li></ul>
Skills &amp; Competencies<ul><li>
Strong analytical capability with the ability to translate data into clear actions.</li><li>
Expertise in performance management, marketing success, and business planning routines.</li><li>
Comfortable with ambiguity; structured problem-solving and strong prioritization.</li><li>
Strong project management/governance discipline and attention to detail.</li><li>
Influencing skills in a matrix environment; confident stakeholder management.</li><li>
Storylining and executive-ready communication.</li></ul>
Experience / Background (Guideline)<ul><li>
5&ndash;8+ years in roles spanning business planning, portfolio/brand performance, analytics, or strategy.</li><li>
Hands-on experience with dashboards and data tools.</li><li>
Familiarity with A&amp;P budgeting, media metrics, consumer data tracking, and cross-functional planning processes.</li></ul>
Job Posting End Date:
Target Hire Date:
2026-05-15
Target End Date:</div>

Portfolio & Marketing Intelligence Manager

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