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brand marketing manager

Gathern

<div><p>Lead the development and execution of Gathern&rsquo;s brand strategy to ensure a consistent, differentiated, and compelling brand presence across all touchpoints, while strengthening market positioning, customer perception, and long-term brand equity.</p><p></p><p><b>
Key Responsibilities :</b></p><ul><li>
Own and execute Brand Strategy and rollout of integrated brand campaigns.</li><li>
Own media planning alignment with agencies across digital, offline, and performance channels.</li><li>
Manage influencer strategy, including selection, partnerships, and performance tracking.</li><li>
Oversee brand research, including tracking studies, consumer insights, and competitive analysis.</li><li>
Monitor brand health metrics such as awareness, TOM, consideration, and usage.</li><li>
Work closely with the Creative Manager to ensure campaign ideas are executed effectively.</li><li>
Manage agency relationships across media, sponsorship, influencer, and research partners.</li></ul><br>
<b>
Requirements</b><p><b><br>
Qualifications :</b></p><ul><li>
Education: Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field</li><li>
Experience: 5&ndash;8+ years in brand management, marketing, or related roles</li></ul></div>

Brand Manager

Hire Fellows

<div>
 We are seeking a creative and strategic Marketing Manager to lead marketing initiatives for a growing B2B organization operating within the financial services space.
 <br/>
 <br/>
 This role will focus on building a strong brand presence, developing impactful marketing campaigns, and supporting business growth through targeted B2B marketing strategies. The ideal candidate combines creativity with commercial awareness and is comfortable translating complex financial solutions into clear, compelling messaging for professional audiences.
 <br/>
 <br/>
 The Marketing Manager will lead the marketing function end-to-end &mdash; shaping strategy, managing budgets, and guiding a small team to deliver high-quality marketing initiatives that strengthen market positioning and drive engagement with corporate clients and partners.
 <br/>
 <br/>
 <strong>
  Main Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and execute integrated marketing strategies aligned with business and commercial objectives
  </li>
  <li>
   Lead and manage day-to-day marketing activities, ensuring consistency across all channels and campaigns
  </li>
  <li>
   Oversee brand positioning, messaging, and creative direction tailored to a B2B financial services audience
  </li>
  <li>
   Plan and execute campaigns that support lead generation, client engagement, and brand awareness
  </li>
  <li>
   Manage and optimize the marketing budget, ensuring efficient allocation and measurable ROI
  </li>
  <li>
   Lead, mentor, and develop the marketing team while fostering a creative and collaborative environment
  </li>
  <li>
   Track campaign performance, analyze insights, and continuously optimize marketing efforts
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business Administration, Communications, or a related field
  </li>
  <li>
   Proven experience in a Marketing Manager or similar leadership role
  </li>
  <li>
   Experience working in B2B marketing environments, preferably within financial services, fintech, or professional services
  </li>
  <li>
   Strong creative thinking combined with strategic planning capabilities
  </li>
  <li>
   Demonstrated experience managing marketing budgets and campaign performance
  </li>
  <li>
   Experience leading or mentoring marketing teams
  </li>
  <li>
   Strong project management and stakeholder communication skills
  </li>
  <li>
   Ability to translate complex offerings into clear and engaging marketing content
  </li>
  <li>
   Data-driven mindset with strong analytical and problem-solving skills
  </li>
 </ul>
</div>


Marketing Manager

<div><p>We are seeking a creative and strategic Marketing Manager to lead marketing initiatives for a growing B2B organization operating within the financial services space.</p><p>
This role will focus on building a strong brand presence, developing impactful marketing campaigns, and supporting business growth through targeted B2B marketing strategies. The ideal candidate combines creativity with commercial awareness and is comfortable translating complex financial solutions into clear, compelling messaging for professional audiences.</p><p>
The Marketing Manager will lead the marketing function end-to-end &mdash; shaping strategy, managing budgets, and guiding a small team to deliver high-quality marketing initiatives that strengthen market positioning and drive engagement with corporate clients and partners.</p><p></p>
Main Responsibilities<ul><li>
Develop and execute integrated marketing strategies aligned with business and commercial objectives
</li><li>Lead and manage day-to-day marketing activities, ensuring consistency across all channels and campaigns
</li><li>Oversee brand positioning, messaging, and creative direction tailored to a B2B financial services audience
</li><li>Plan and execute campaigns that support lead generation, client engagement, and brand awareness
</li><li>Manage and optimize the marketing budget, ensuring efficient allocation and measurable ROI
</li><li>Lead, mentor, and develop the marketing team while fostering a creative and collaborative environment
</li><li>Track campaign performance, analyze insights, and continuously optimize marketing efforts</li></ul><br>
<b>
Requirements</b><br>
<ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field
</li><li>Proven experience in a Marketing Manager or similar leadership role
</li><li>Experience working in <b>B2B marketing environments</b>, preferably within financial services, fintech, or professional services
</li><li>Strong creative thinking combined with strategic planning capabilities
</li><li>Demonstrated experience managing marketing budgets and campaign performance
</li><li>Experience leading or mentoring marketing teams
</li><li>Strong project management and stakeholder communication skills
</li><li>Ability to translate complex offerings into clear and engaging marketing content
</li><li>Data-driven mindset with strong analytical and problem-solving skills</li></ul></div>

TISSOT

<div>
 <p>
  Marketing Manager- For Saudis only
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key Responsibilities
 </p>
 <ul>
  <li>
   Implement Tissot&rsquo;s annual marketing and communication activities across retail and wholesale channels, ensuring strong visibility and consistent brand expression.
  </li>
  <li>
   Localize and execute global campaigns, PR initiatives, influencer collaborations, and social media content aligned with Tissot&rsquo;s communication guidelines.
  </li>
  <li>
   Support trade marketing actions, including VM execution, POS materials rollout, and in-store activation plans to drive sell-out.
  </li>
  <li>
   Provide brand and communication support to the Customer Service team to ensure a consistent customer experience across channels.
  </li>
  <li>
   Assist with content preparation and brand alignment for the pre-launch phase of the KSA e-commerce platform planned for 2026.
  </li>
  <li>
   Maintain alignment between online and offline marketing communication to ensure unified storytelling across boutiques, partner stores, and digital touchpoints.
  </li>
  <li>
   Prepare monthly performance reports covering marketing KPIs, campaign effectiveness, and customer insights, recommending improvements.
  </li>
  <li>
   Ensure all communication&mdash;visual, digital, and verbal&mdash;follows Tissot&rsquo;s global tone of voice, visual identity, and brand direction.
  </li>
  <li>
   Stay updated on market trends, competitor activity, and emerging marketing opportunities to enhance brand performance.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  REQUIREMENTS:
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
  </li>
  <li>
   4&ndash;8 years of marketing experience within luxury, fashion, retail, or lifestyle industries.
  </li>
  <li>
   Strong understanding of brand communication, retail marketing, PR, social media, and influencer management.
  </li>
  <li>
   Experience supporting customer-facing functions (customer service, client experience, or service communication).
  </li>
  <li>
   Exposure to e-commerce environments (content readiness, product information, or digital coordination) is preferred &mdash; full operational management not required.
  </li>
  <li>
   Solid knowledge of digital marketing principles and content development.
  </li>
  <li>
   Strong coordination, planning, and project-management skills with high attention to detail.
  </li>
  <li>
   Ability to collaborate effectively with internal teams, HQ, and external partners.
  </li>
  <li>
   Proficiency in Microsoft Office and familiarity with digital tools and analytics platforms.
  </li>
  <li>
   Fluency in English; Arabic is an advantage.
  </li>
 </ul>
 <p>
 </p>
</div>


Brands Root

<p><b>Role Overview </b></p><p>As the Senior Brand Manager at Brands Root, you will lead the end-to-end lifecycle of brand development and market integration for our global clientele. You will manage the transition of international brands into the Saudi market, ensuring that creative brand identities are culturally resonant and fully compliant with local regulatory frameworks. This is a strategic leadership role that blends high-level marketing with meticulous project management.</p><p><b>Key Responsibilities</b></p><ul><li><b>Market Entry Strategy:</b> Develop and execute comprehensive brand launch strategies for international products entering the KSA market, ensuring alignment with Saudi Vision 2030 trends.</li><li><b>Regulatory Liaison:</b> Work closely with the registration team to ensure all brand assets, packaging, and messaging comply with SFDA and ZATCA requirements.</li><li><b>Brand Identity Management:</b> Act as the primary guardian for client brands, overseeing localized creative direction, tone of voice, and visual standards across all platforms.</li><li><b>Stakeholder Management:</b> Manage high-value relationships with international suppliers and local distributors, acting as the bridge between global brand owners and the Saudi market.</li><li><b>Integrated Campaigns:</b> Lead 360&deg; marketing campaigns including digital, OOH (Out-of-Home), and PR, specifically tailored to the nuances of the Riyadh consumer base.</li><li><b>Performance Analytics:</b> Track and report on Brand Health Indexes, ROI on marketing spend, and market share growth for the assigned portfolio.</li></ul><p><b>Requirements</b></p><ul><li><b>Experience:</b> 10+ years in Brand Management or Marketing Leadership, with a strong background in the Saudi Arabian market (FMCG, Healthcare, or Industrial sectors preferred).</li><li><b>Education:</b> Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field.</li><li><b>Regulatory Knowledge:</b> Familiarity with the Saudi registration landscape (SFDA/Saber/Etimad) is a significant advantage.</li><li><b>Strategic Thinking:</b> Proven ability to manage multi-million riyal budgets and deliver measurable brand growth.</li><li><b>Language:</b> Professional fluency in <b>English</b> and <b>Arabic</b> is essential for navigating local government requirements and international client relations.</li></ul><p><b>Compensation &amp; Benefits</b></p><ul><li><b>Monthly Salary:</b> <b>SAR 68,148.53</b> (All-inclusive fixed cash)</li><li><b>Annual Package:</b> <b>SAR 817,782.40</b></li><li><b>Executive Benefits:</b></li><li><b>Performance Bonus:</b> Annual incentive based on brand performance and client retention.</li><li><b>Family Medical:</b> Premium private insurance for the employee and immediate family members.</li><li><b>Travel:</b> Annual business class tickets to the home country.</li><li><b>End-of-Service:</b> Gratuity and benefits as per the Saudi Labor Law.</li><li><b>Housing &amp; Transport:</b> Typically included within the all-inclusive monthly figure, though often discussed as separate components in executive contracts.</li></ul><p>Pay: ﷼68,148.53 per hour</p><p>Expected hours: 40.0 per week</p><p>Work Location: In person</p>

Senior Brand Manager

Novartis

<div><div><h3 class="jobSectionHeader"><b>Summary
</b></h3><div>As a Brand Manager, you will play a critical role in shaping and driving the success of our brands, from strategy to execution. This role offers a unique opportunity to lead the end‑to‑end launch of new products, translating regional and global strategy into locally impactful brand plans that improve patient outcomes and drive sustainable growth.<br>
<br>
This is a highly visible role for a strategic, agile marketer who thrives in a fast‑paced environment and is passionate about bringing innovation to market, building strong brands, and making a meaningful impact for patients.</div>
</div><div><h3 class="jobSectionHeader"><b>About the Role
</b></h3><div><p><b>Major Accountabilities:</b></p><ul><li>
Prepares content of Integrated Brand Teams and Launch Teams.</li><li>
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).</li><li>
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.</li><li>
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.</li><li>
Identifies area market insights and opportunity via customer interactions.</li><li>
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.</li><li>
Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.</li><li>
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.</li></ul><p></p><p><b>
Requirements:</b></p><ul><li>
Minimum 2 years brand management experience with pharmaceutical industry. Previous Sales management / Market access experience is desirable</li><li>
Demonstrated success in launching product.</li><li>
Experience in Immunology Disease area preferred,</li><li>
Local market experience preferred</li><li>
Fluent in English and Arabic language</li></ul><p></p><p><b>
Commitment to Diversity and Inclusion</b></p><p>
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.</p></div><p></p>
</div><div><div><p><b>Why Novartis:</b> Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients&rsquo; lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture</p><p><b>
Benefits and Rewards:</b> Learn about all the ways we&rsquo;ll help you thrive personally and professionally.<br>
Read our handbook (PDF 30 MB)</p></div></div></div>
<br><div><div>Division
<div>International
</div></div><div>Business Unit
<div>Sales
</div></div><div>Location
<div>Saudi Arabia
</div></div><div>Site
<div>Riyadh
</div></div><div>Company / Legal Entity
<div>SA01 (FCRS = SA001) Novartis Saudi Arabia Ltd
</div></div><div>Functional Area
<div>Marketing
</div></div><div>Job Type
<div>Full time
</div></div><div>Employment Type
<div>Regular
</div></div><div>Shift Work
<div>No</div></div></div><div></div>

Sr.Brand Manager / Brand Manager

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <strong>
  We Are PepsiCo
  <br/>
  <br/>
 </strong>
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 <strong>
  LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 </strong>
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 <br/>
 <br/>
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 <br/>
 <br/>
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 <br/>
 <br/>
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 <br/>
 <br/>
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 <br/>
 <br/>
 Job Overview:
 <br/>
 <br/>
 <ul>
  <li>
   Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
  </li>
  <li>
   Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
  </li>
  <li>
   Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
  </li>
  <li>
   Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
  </li>
  <li>
   Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
  </li>
  <li>
   Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
  </li>
  <li>
   Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
  </li>
  <li>
   Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
  </li>
  <li>
   Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
  </li>
  <li>
   Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
  </li>
  <li>
   Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
  </li>
  <li>
   Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
  </li>
  <li>
   Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
  </li>
  <li>
   Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
  </li>
  <li>
   Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
  </li>
  <li>
   Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
  </li>
  <li>
   Align field operations to marketing calendar &amp; provide support
  </li>
  <li>
   Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking
  </li>
  <li>
   Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
  </li>
  <li>
   Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <strong>
  Experience/Education
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Graduate/post-graduate from premiere institutes preferably related to Business
  </li>
  <li>
   3-5 years of experience
  </li>
  <li>
   Prior FMCG brand marketing experience
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Competencies
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Brand building &amp; activations
  </li>
  <li>
   Led new brand/sub-brand launch hands-on
  </li>
  <li>
   Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
  </li>
  <li>
   Managed BTL activities like pack design, PR, digital &amp; shopper
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Stakeholder management
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Strong cross-functional collaborator
  </li>
  <li>
   Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
  </li>
  <li>
   Strong project management skills and ability to drive multiple projects through business stage-gate process
  </li>
  <li>
   Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
  </li>
  <li>
   Drove strategic direction in creation of extensive &amp; detailed brand plans
  </li>
  <li>
   Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
  </li>
  <li>
   Involved in selection of appropriate creative agencies to drive marketing agenda
  </li>
 </ul>
</div>


Brand Manager – Lay’s

Explore 1104+ Brand marketing manager in Riyadh this May. Find roles across top companies and apply now to boost your career.

1104 brand marketing manager jobs In Riyadh

Brand Manager

Marketing Manager

Marketing Manager

Marketing Manager

Senior Brand Manager

Sr.Brand Manager / Brand Manager

Brand Manager – Lay’s