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brand marketing specialist

ibex. Pakistan

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  <strong>
   Job Description:
  </strong>
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   Conduct market research and competitive analysis to identify target audiences, market opportunities, and challenges.
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   Develop and execute integrated marketing campaigns across various channels, including digital, social media, email, content marketing, public relations, and traditional media.
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   Track campaign performance, analyze results, and make data-driven adjustments to optimize campaigns.
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   Track and analyze marketing expenses to ensure ROI.
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   Stay current on industry trends, competitor activities, and consumer behavior.
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   Contribute to the development and maintenance of the brand identity and messaging.
  </li>
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   Ensure brand consistency across all marketing channels.
  </li>
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   Develop and execute content marketing strategies, including blog posts, articles, white papers, and social media content.
  </li>
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   Manage the creation and distribution of high-quality content.
  </li>
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   Manage marketing projects from inception to completion, ensuring projects are delivered on time and within budget.
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   Collaborate with cross-functional teams to ensure successful project execution.
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  <br/>
 </p>
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  <strong>
   Qualifications:
  </strong>
 </p>
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   Bachelor's degree in Marketing, Business Administration, or a related field.
  </li>
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   Proven experience developing and executing successful marketing campaigns.
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   Proficiency in marketing automation tools (e.g., HubSpot) is a plus.
  </li>
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   1-2 years of experience in brand marketing.
  </li>
 </ol>
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 </p>
</div>


Brand Strategist

US Mobile

<div><div><div>About US Mobile</div><div></div><div><br>
US Mobile is on a mission to revolutionize connectivity. Imagine a world where you can go into a single app and buy terabytes of data for every one of your devices: phone, smart devices, car, home broadband, and more. That&rsquo;s the future that US Mobile is building: a software platform built truly for the 21st century and the age of 5G and IoT, with world class engineering, best-in-class user experience, and features that will define the next generation of connectivity for customers in the US.<br>
</div><div></div><br>
<div>At the core of it all, our people are the driving force behind our success. We&rsquo;re one collaborative, driven, and empowered team on a mission to build a product that makes the lives of our customers easier.</div><div></div><div><br>
About the Role</div><div></div><div><br>
As an Employer Branding specialist, you will help shape how US Mobile is perceived as an employer in Pakistan. This role sits at the intersection of recruitment, culture, and storytelling.</div><div></div><div><br>
You&rsquo;ll work closely with Talent Acquisition, Ops, and Leadership to showcase what it&rsquo;s actually like to work at US Mobile - highlighting our people, growth opportunities, culture, and impact. Your work will directly support hiring outcomes, referral strength, and employer credibility in the local market.</div><div></div><div><br>
This role is ideal for someone creative, detail-oriented, and execution-focused, with a strong understanding of digital platforms and the Pakistan talent landscape.</div><div></div><div><br>
Key Responsibilities</div><div></div><div><b><br>
Employer Branding &amp; Content Creation</b></div><div></div><div><br>
Create and manage employer branding content across platforms such as LinkedIn, Instagram, and internal channels.</div><div>
Capture and showcase real stories from employees, teams, office life, growth journeys, and work culture.</div><div>
Develop content aligned with hiring needs, recruitment campaigns, and company milestones.</div><div></div><div><b><br>
Recruitment Marketing Support</b></div><div></div><div><br>
Partner with the Talent Acquisition team to promote open roles through targeted employer branding campaigns.</div><div>
Help build and maintain a strong careers presence through job posts, visuals, and messaging.</div><div>
Support referral drives, hiring campaigns, and bulk-hiring initiatives through creative outreach.</div><div></div><div><b><br>
On-Ground &amp; Office Branding (Karachi)</b></div><div></div><div><br>
Support employer branding initiatives within the Karachi office (events, onboarding moments, team highlights).</div><div>
Coordinate coverage for office events, town halls, hiring days, and team activities.</div><div>
Help ensure consistent employer brand representation across physical and digital touchpoints.</div><div></div><div><b><br>
University &amp; Community Engagement</b></div><div></div><div><br>
Support outreach to universities, student societies, and early-career communities.</div><div>
Assist with career fairs, virtual sessions, and employer talks.</div><div>
Help position US Mobile as a high-quality career destination for early and mid-career talent in Pakistan.</div><div></div><div><b><br>
Analytics &amp; Continuous Improvement</b></div><div></div><div><br>
Track engagement metrics on employer branding content and campaigns.</div><div>
Share insights on what&rsquo;s resonating with candidates and the talent market.</div><div>
Continuously improve content quality, tone, and distribution based on results.</div><div></div><div><b><br>
Requirements</b></div><div></div><div><br>
Bachelor&rsquo;s degree in Marketing, Communications, Media Studies, Business, or a related field.</div><div>
1&ndash;3 years of experience in employer branding, social media, recruitment marketing, or content roles.</div><div>
Strong written and visual communication skills.</div><div>
Familiarity with LinkedIn and social platforms as professional branding tools (not just personal use).</div><div>
Ability to collaborate cross-functionally with TA, Ops, and Leadership.</div><div>
Based in Karachi and comfortable with on-ground coordination when required.</div><div></div><div><b><br>
Nice to have</b></div><div></div><div><br>
Prior experience working with recruitment or HR teams.</div><div>
Basic design or content tools experience (Canva, Figma, etc.).</div><div>
Understanding of the Pakistan hiring market and early-career talent pools.</div><div>
Interest in storytelling, culture building, and people-focused work.</div><div></div><div><b><br>
What US Mobile Offers</b></div><div></div><div><br>
Competitive, Above-Market Salary</div><div>
Comprehensive Health Coverage</div><div>
Meals &amp; Snacks Allowance</div><div>
High Ownership &amp; Visibility &mdash; your work directly impacts hiring and brand perception</div><div>
Fast-Growth Environment with exposure to global teams and leadership</div><div>
Supportive, People-First Culture rooted in merit, ownership, and learning</div></div>
<div><div>Join USM to help shape an organization that values people at its core.<br>
</div><div></div><br>
<div>Apply Now and be part of a team that&rsquo;s redefining the customer experience and workplace culture at US Mobile.</div></div>
<div><div>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div></div></div>

Employer Branding Specialist (Karachi)

Al-Siraat Group

<p><b>Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)</b></p><p><b>Company:</b> Al-Siraat Group / Siraat Real Estate &amp; Builders<br/><b>Industry:</b> Overseas Real Estate &amp; Property Development<br/><b>Location:</b> DHA Karachi/Pakistan<br/><b>Job Type:</b> Full-Time (On-site / Hybrid)<br/><b>Salary:</b> Competitive, based on experience</p><p><b>About Al-Siraat Group</b></p><p>Al-Siraat Group is a rapidly growing <b>real estate and property development company</b>, known for its innovative approach to modern housing and commercial projects.<br/>We are expanding our digital presence and looking for a <b>creative, data-driven professional</b> to strengthen our marketing and content team.</p><p><b>Position Overview</b></p><p>We&rsquo;re hiring a <b>Performance Marketing &amp; Video Content Specialist</b> who can blend <b>marketing strategy, digital advertising, and creative video storytelling</b>.<br/>This role requires someone who can drive <b>leads, conversions, and brand visibility</b> through smart campaigns and engaging real-estate video content.</p><p><b>Key Responsibilities</b></p><p><b>Performance Marketing</b></p><ul><li>Plan, execute, and optimize paid campaigns on <b>Meta Ads (Facebook/Instagram)</b>, <b>Google Ads</b>, <b>YouTube</b>, and <b>TikTok</b>.</li><li>Develop data-driven marketing strategies to generate <b>qualified real-estate leads</b>.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul><p><b>Video &amp; Content Creation</b></p><ul><li>Produce, edit, and optimize <b>videos and reels</b> for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul><p><b>Requirements</b></p><ul><li>Minimum <b>2&ndash;3 years of experience</b> in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in <b>Meta Business Suite, Google Ads Manager, TikTok Ads Manager</b>, and related tools.</li><li>Strong command of <b>video editing software</b> (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul><p><b>Preferred Qualifications</b></p><ul><li>Experience working with <b>real estate marketing campaigns</b>.</li><li>Knowledge of <b>SEO</b>, <b>A/B testing</b>, and retargeting strategies.</li><li>Familiarity with <b>Capcut, Canva</b>, <b>Premier Pro</b>, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul><p><b>What We Offer</b></p><ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul><p><b>How to Apply</b></p><p>Send your <b>CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work</b> to: https://wa.me/923265534422<br/>Please mention <b>&ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo;</b> in the subject line.</p><p>Job Type: Full-time</p><p>Pay: Up to Rs75,000.00 per month</p><p>Work Location: In person</p>

Performance Marketing & Video Content Specialist

CosmosEnergies

<p>Requirements:</p><p>1&ndash;2 years of marketing experience</p><p>Skills in SEO, social media management, and content writing</p><p>Ability to plan and execute conventional marketing activities</p><p>Knowledge of brand promotion, market research, and customer engagement</p><p>Strong communication and coordination skills</p><p>Ability to prepare marketing reports and track performance</p><p>Creative mindset with interest in the renewable energy sector</p><p>Key Responsibilities:</p><p>Manage and grow company social media platform</p><p>Create engaging content (posts, captions, brochures, marketing materials)</p><p>Support and implement SEO strategies</p><p>Execute conventional marketing activities:</p><p>Brochure &amp; flyer distribution</p><p>Market visits &amp; client outreach</p><p>Event, exhibition, and promotion coordination</p><p>Conduct market research to support marketing initiatives</p><p>Handle customer inquiries professionally and maintain brand consistency</p><p>Prepare weekly &amp; monthly marketing performance reports</p><p>Why Join Us?</p><p>Supportive, growth-oriented work environment</p><p>Exposure to digital and traditional marketing</p><p>Opportunity to build your career in the solar energy sector.</p><p>(Only shortlisted candidates will be contacted.)</p><p>Job Types: Full-time, Contract<br/>Contract length: 12 months</p><p>Application Question(s):</p><ul><li>Do you have knowledge in Solar Industry ?</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Marketing Specialist: 2 years (Preferred)</li></ul><p>Location:</p><ul><li>Karachi (Preferred)</li></ul><p>Work Location: In person</p>

Marketing Specialist

Sunday Bazar

<p>Job Description</p><p><b>Position:</b> Social Media Management Specialist<br/><b>Company:</b> Sunday Bazar<br/><b>Location:</b> Model Colony / Gulshan-e-Jami, Malir &ndash; Karachi<br/><b>Employment Type:</b> Full-Time (Onsite)<br/><b>Working Days &amp; Hours:</b> Monday to Saturday | 10:00 AM &ndash; 7:00 PM<br/><b>Hiring Status:</b> Immediate<br/><b>Note:</b> Female candidates are encouraged to apply</p><p>About Sunday Bazar</p><p>Sunday Bazar is a rapidly growing online thrift and pre-loved fashion brand in Pakistan, known for delivering trendy yet affordable apparel nationwide. With a strong focus on digital growth and visual storytelling, we are expanding our marketing team and looking for a skilled Social Media Management Specialist to elevate our online presence.</p><p>Role Overview</p><p>The Social Media Management Specialist will be responsible for handling day-to-day social media operations, content execution, audience engagement, and performance tracking across multiple platforms. This role requires creativity, trend awareness, and strong execution skills.</p><p>Core Responsibilities</p><ul><li>Manage and maintain brand presence on platforms including Instagram, Facebook, TikTok, YouTube, and Threads.</li><li>Plan, shoot, and edit high-quality reels, short-form videos, product visuals, and lifestyle content.</li><li>Develop trend-driven content ideas and campaign concepts aligned with brand objectives.</li><li>Create engaging captions, catchy hooks, and optimized hashtags for each platform.</li><li>Appear confidently in front of the camera for reels, stories, promotional videos, and BTS content.</li><li>Prepare and execute a monthly content plan based on launches, promotions, and marketing strategies.</li><li>Coordinate with internal marketing and creative teams to ensure visual and messaging consistency.</li><li>Manage influencer coordination, collaborations, and campaign follow-ups.</li><li>Analyze performance metrics, engagement data, and audience insights to improve content results.</li><li>Respond to comments, DMs, mentions, and community interactions in a timely and professional manner.</li></ul><p>Skills &amp; Requirements</p><ul><li>Bachelor&rsquo;s degree in Marketing, Media Studies, Mass Communication, or a related field.</li><li>1&ndash;2 years of experience in social media handling, content creation, or digital marketing.</li><li>Strong knowledge of social media algorithms, trends, and user behavior, especially on Instagram and TikTok.</li><li>Comfortable and confident appearing on camera.</li><li>Excellent communication skills with strong caption writing and storytelling ability.</li><li>Hands-on experience with tools such as Canva, CapCut, VN, or similar editing apps.</li><li>Creative mindset with the ability to adapt quickly to trends.</li></ul><p>What We Offer</p><ul><li>A creative, collaborative, and growth-oriented work environment.</li><li>Freedom to experiment with content ideas and formats.</li><li>Practical exposure to the fashion, lifestyle, and e-commerce industry.</li><li>Competitive salary package with career growth opportunities.</li></ul><p>How to Apply</p><p>Interested candidates are requested to share their updated CV:</p><p><b>Email:</b> Usama.hr@sundaybazar.com.pk<br/><b>WhatsApp:</b> 0303-2356310</p><p><b>Job Location:</b> Model Colony / Gulshan-e-Jami, Malir &ndash; Karachi<br/><b>Office Timings:</b> Monday to Saturday | 10:00 AM &ndash; 7:00 PM</p><p><b>Immediate hiring ongoing. Female candidates are highly encouraged to apply.</b></p><p>Job Type: Full-time</p><p>Pay: Rs50,000.00 - Rs70,000.00 per month</p><p>Ability to commute/relocate:</p><ul><li>Karachi: Reliably commute or planning to relocate before starting work (Required)</li></ul><p>Application Question(s):</p><ul><li>What is your Current Salary?</li><li>What is your Expected Salary?</li><li>Is it feasible for you to commute to Model Colony, Gulshan-e-Jami, Malir?</li></ul><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Experience:</p><ul><li>Social Media Management: 1 year (Required)</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>Location:</p><ul><li>Karachi (Required)</li></ul><p>Work Location: In person</p>

Social Media Management Specialist

Lucid Web Solutions

<ul><li><b>Location:</b> On-site</li><li><b>Type:</b> Full-time</li></ul><p><b>About the Company</b></p><p>We are a <b>digital-first organization</b> managing a portfolio of internal online platforms &mdash; ranging from content and travel experiences to professional services and digital products.</p><p>Our goal is to grow these platforms through <b>creative storytelling, visual engagement, and high-performing social media content</b> that drives awareness and inbound traffic.</p><p>We&rsquo;re building a lean, creative growth team to handle all marketing, content, and social operations internally &mdash; producing everything from blog articles and web content to social media campaigns and ads.</p><p><b>About the Role</b></p><p>We&rsquo;re hiring a <b>Social Media, Content &amp; Creative Specialist</b> who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.</p><p>You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.</p><p>This is a <b>hands-on, creative, and strategic</b> role &mdash; ideal for someone who loves both content creation and digital marketing execution.</p><p><b>Responsibilities1. Social Media Management &amp; Content Creation</b></p><ul><li>Create, film, and edit <b>Reels, TikToks, YouTube Shorts</b>, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design <b>social posts, captions, hooks, and stories</b> that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul><p><b>2. Blog &amp; Web Content Creation</b></p><ul><li>Write and edit <b>blogs, feature stories, and web pages</b> for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using <b>Canva, Photoshop, or Figma</b>).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul><p><b>3. Campaign Support &amp; Paid Media</b></p><ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul><p><b>4. Community Building &amp; Outreach</b></p><ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul><p><b>5. Analytics &amp; Reporting</b></p><ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul><p><b>Required Skills &amp; Experience</b></p><ul><li>2&ndash;4 years in <b>content creation, digital marketing, or social media</b>.</li><li>Excellent <b>writing and storytelling</b> skills for blogs and web content.</li><li>Strong proficiency in <b>video editing (CapCut, Adobe Premiere, Final Cut)</b> and <b>graphic design (Canva, Photoshop, or Figma)</b>.</li><li>Understanding of <b>SEO fundamentals and keyword-based writing</b>.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul><p><b>Why This Role Is Exciting</b></p><ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs80,000.00 - Rs150,000.00 per month</p><p>Ability to commute/relocate:</p><ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul><p>Application Question(s):</p><ul><li>How would you rate your communication skills out of 10?</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>Location:</p><ul><li>Islamabad (Preferred)</li></ul><p>Work Location: In person</p>

Social Media Manager

<ul><li><b>Location:</b> On-site</li><li><b>Type:</b> Full-time</li></ul><p><b>About the Role</b></p><p>We&rsquo;re hiring a <b>Social Media and SEO Manager</b> who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.</p><p>You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.</p><p>This is a <b>hands-on, creative, and strategic</b> role &mdash; ideal for someone who loves both content creation and digital marketing execution.</p><p><b>Responsibilities1. Social Media Management &amp; Content Creation</b></p><ul><li>Create, film, and edit <b>Reels, TikToks, YouTube Shorts</b>, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design <b>social posts, captions, hooks, and stories</b> that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul><p><b>2. Blog &amp; Web Content Creation</b></p><ul><li>Write and edit <b>blogs, feature stories, and web pages</b> for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using <b>Canva, Photoshop, or Figma</b>).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul><p><b>3. Campaign Support &amp; Paid Media</b></p><ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul><p><b>4. Community Building &amp; Outreach</b></p><ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul><p><b>5. Analytics &amp; Reporting</b></p><ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul><p><b>Required Skills &amp; Experience</b></p><ul><li>2&ndash;4 years in <b>content creation, digital marketing, or social media</b>.</li><li>Excellent <b>writing and storytelling</b> skills for blogs and web content.</li><li>Strong proficiency in <b>video editing (CapCut, Adobe Premiere, Final Cut)</b> and <b>graphic design (Canva, Photoshop, or Figma)</b>.</li><li>Understanding of <b>SEO fundamentals and keyword-based writing</b>.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul><p><b>Why This Role Is Exciting</b></p><ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs100,000.00 - Rs200,000.00 per month</p><p>Application Question(s):</p><ul><li>How would you rate your communication skills out of 10?</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>Work Location: In person</p>

SEO and Social Media Manager

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