digital marketing manager Jobs in Karachi

digital marketing manager

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administrative coordinator

campaign manager

Delivery Hero

<div>Company Description 
foodpanda is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. 
Job Description<ul><li> 
Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across Quick Commerce (eg, pandamart &amp; Shops)</li><li>
Analyze campaign and regional performance data to generate actionable insights, identify opportunities, and provide clear recommendations to the category and commercial teams.</li><li>
Prepare comparative performance analyses of campaigns to evaluate effectiveness and drive continuous improvement.</li><li>
Develop and execute promotional and calendar strategies, aligning internal plans with brand campaigns in close coordination with category managers and the Marketing team.</li><li>
Drive campaign profitability by optimizing promotions, enhancing customer retention and loyalty, and identifying revenue growth opportunities.</li><li>
Monitor and improve key performance indicators (KPIs), including Performance Quality Score and on-time campaign execution.</li><li>
Support ad hoc campaigns and contribute to broader business initiatives, including the NMR (non-merchandising revenue) mission.</li><li>
Ensure front-end execution meets company standards and quality benchmarks.</li></ul> 
Qualifications<ul><li> 
Minimum 5-8 years of experience in marketing campaign management, preferably within fast-paced, consumer-facing industries such as e-commerce or quick commerce</li><li>
Proven track record of successfully managing multi-channel campaigns (digital, social, CRM, offline, etc.)</li><li>
Excellent project management and organizational skills, with the ability to juggle multiple campaigns under tight timelines</li><li>
Comfortable analyzing performance data to support execution optimisation and decision making</li><li>
Skilled in working alongside marketing and commercial teams in a dynamic, fast-paced setting</li><li>
Confident communicator with strong stakeholder management skills</li><li>
Comfortable working in an ambiguous, fast-moving environment, and able to turn challenges into marketing opportunities</li></ul></div>

Senior Manager, Campaign Management

Vision Tech

Key Responsibilities:<ul><li>Campaign Strategy &amp; Execution:</li><li>Develop and execute effective PPC strategies across search and display networks (Google Ads, Bing Ads) and social media platforms (Facebook Ads, Instagram, LinkedIn, etc.).</li><li>Set up, manage, and optimize campaigns to meet business objectives such as lead generation, sales, and brand awareness.</li><li>Keyword Research &amp; Management:</li><li>Conduct thorough keyword research to identify high-performing keywords for campaigns.</li><li>Continuously analyze and optimize keyword lists based on performance data.</li><li>Ad Copywriting &amp; Creative Testing:</li><li>Write compelling ad copy and headlines that drive engagement and conversions.</li><li>Test different ad creatives and strategies to improve click-through rates (CTR) and conversion rates.</li><li>Bid &amp; Budget Management:</li><li>Manage PPC budgets across multiple campaigns, ensuring campaigns are cost-effective and meet performance targets.</li><li>Optimize bids and adjust budgets based on real-time performance data to maximize ROI.</li><li>Performance Analysis &amp; Reporting:</li><li>Use analytics tools (Google Analytics, Ads Manager, etc.) to track campaign performance, monitor metrics, and generate actionable insights.</li><li>Prepare and present regular reports on campaign performance, including KPIs like cost-per-click (CPC), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).</li><li>A/B Testing &amp; Optimization:</li><li>Continuously test landing pages, ad copy, keywords, and bidding strategies to enhance campaign performance.</li><li>Implement data-driven adjustments to improve campaign efficiency.</li><li>Stay Updated with PPC Trends:</li><li>Keep up-to-date with the latest trends, best practices, and algorithm changes in PPC advertising, ensuring that strategies are aligned with industry standards.</li><li>Collaboration:</li><li>Work closely with the content and design teams to ensure landing pages and ad creatives align with PPC goals.</li><li>Collaborate with other marketing specialists to integrate PPC strategies with overall marketing campaigns.</li></ul>Requirements:<ul><li>Proven experience as a PPC Specialist, SEM Specialist, or similar role in digital marketing.</li><li>Strong experience with Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.</li><li>Experience in Google Analytics and other performance tracking tools.</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs120,000.00 per monthWork Location: In person

PPC Specialist

Conductivity hr

Hiring: Marketing Manager &ndash; Revenue &amp; Growth Focused (Karachi | Office Based)We are looking for a commercially sharp, execution-driven Marketing Manager to lead brand growth, campaign performance, and structured marketing expansion for a fast-scaling international food platform operating across major delivery aggregators.This is a revenue-impact role &mdash; not a social media posting position.What You&rsquo;ll Own:<ul><li>Aggregator revenue growth strategy (BOGOF, bundles, LTOs, discount mechanics)</li><li>In-app marketing optimisation across delivery platforms</li><li>Store &amp; brand launch execution</li><li>Campaign performance tracking &amp; ROI optimisation</li><li>Listing conversion improvement (menus, visuals, positioning)</li><li>Building and scaling the marketing department</li><li>Reporting directly to founders with performance insights</li></ul>What We&rsquo;re Looking For:<ul><li>4&ndash;6+ years of marketing experience (food, retail, e-commerce preferred)</li><li>Strong commercial and revenue mindset</li><li>Experience managing promotional campaigns &amp; performance metrics</li><li>Comfortable with Excel-based revenue models</li><li>Hands-on creative capability (Canva / Adobe)</li><li>Structured, organised, execution-focused professional</li><li>Comfortable in a fast-growing, founder-led environment</li></ul>Location: Clifton, Karachi (Full-Time | Office Based)Job Type: Full-timePay: Rs175,000.00 per monthApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>What is your notice period?</li></ul>Work Location: In person

Marketing Manager

Enum Digital

About Company:We Enum Digital ( Digits that Define Growth ) are a fast-growing and well-reputed Dubai's 1st Digital Experiential Marketing Agency. We Activate Businesses &amp; Brands for Digital Change and help Global Organizations and Businesses procure cost-effective, reliable, and world-class software solutions, digital designs, and marketing services. At Enum Digital, we confidently deliver the customer desired figures in terms of engagement, leads, and sales. Working from offices in Dubai, Muscat, Middletown, &amp; Karachi. Our team of 100+ full-time staff specializes in delivering Top-Class Digital Services.Website: https://enumdigital.com/LinkedIn: https://www.linkedin.com/company/enumdigital/Job Description &amp; Responsibilities:A dynamic web and digital design, development, and marketing agency seeks an enthusiastic Digital Marketing Manager to oversee client accounts, engage in hands-on digital marketing initiatives, and contribute to crafting compelling pitch decks for potential clients.Brand Building, Strategy and Positioning / Creative ideas and conceptualization:<ul><li>Framework &amp; Strategy - Omni Channel</li><li>Objectives &amp; KPI&rsquo;s</li><li>Focus Groups &amp; Sampling</li><li>Social Channels Re-positioning</li><li>Contribute ideas during strategic and conceptual brainstorming sessions.</li><li>Competitor Analysis</li><li>Defining USPs</li><li>Research &amp; Campaign Designing</li><li>Mystery Shopping</li><li>Audience Definition</li><li>Campaign Development</li></ul>Social Media Paid Management:<ul><li>Channels ( FB, IG, Tiktok, Linkedin, etc )</li><li>Targeted Advertising</li><li>Audience Building</li><li>Ads / Artworks - Compelling Ad Creatives</li><li>Conversion-Optimized Landing Pages</li><li>Multiple Campaigns</li><li>Campaign type ( brand awareness, engagement, conversion, lead generation, traffic, etc)</li><li>Localized Campaigns</li><li>Remarketing Campaigns</li><li>Influencer Paid Collaborations</li><li>Customer Testimonials/Reviews</li><li>Promotional Offers and Discounts</li><li>Engagement and Community Building</li><li>Copywriting - Content Creation</li><li>Call-to-Action (CTA) Optimization</li><li>A/B Testing &amp; Optimization</li><li>Campaign Mgmt ( Bidding, etc )</li><li>Tracking, Analytics &amp; Integrations</li><li>Continuous Optimization</li></ul>Google Ads / Performance Marketing / PPC / Search Campaign:<ul><li>Google Shopping</li><li>Google Search</li><li>Google Display</li><li>Google Display Retargeting</li><li>YouTube Ads</li><li>Competitor Traffic Analysis ( Paid, Social, Organic, Specific Pages )</li><li>Audience Building</li><li>A/B Testing &amp; Optimization</li><li>Landing Pages</li><li>Ads / Extensions</li><li>Campaign Structure</li><li>Creatives</li><li>Audience Building</li><li>Campaign Mgmt ( Bidding, A/B Testing, etc )</li><li>Tracking, Analytics &amp; Integrations</li><li>Optimization</li><li>Continuous Optimization</li></ul>SKILLS / REQUIREMENTS / QUALIFICATIONS:<ul><li>Bachelor's degree in Marketing, Business, or equivalent experience.</li><li>Proven experience in brand management within an IT, Marketing, or Advertising agency.</li><li>Proficiency in Canva for creating visually appealing proposals, presentations, and designs.</li><li>Exceptional written and verbal communication skills in English.</li><li>Excellent knowledge of MS Office</li><li>Strong content writing skills with the ability to craft compelling and concise messaging.</li><li>Proven track record of successful brand development and management.</li><li>Ability to work independently and collaboratively in a fast-paced environment.</li><li>Knowledge of AI tools or prompts will be preferred.</li><li>Thorough understanding of marketing and negotiating techniques</li><li>Fast learner and passion for sales</li><li>Self-motivated with a results-driven approach</li><li>Aptitude in delivering attractive presentations</li></ul>RESPONSIBILITIES:<ul><li>Develop and implement brand strategies to enhance brand visibility and awareness.</li><li>Create and execute marketing campaigns to promote client brands across various platforms.</li><li>Utilize Canva to create compelling proposals, presentations, and designs that resonate with clients.</li><li>Maintain effective communication and coordination with clients, ensuring their needs and expectations are met.</li><li>Write concise and engaging content for various marketing materials, including website copy, social media posts, and email campaigns.</li><li>Collaborate with cross-functional teams to ensure cohesive brand messaging and consistency across all channels.</li><li>Monitor and analyze brand performance metrics, providing insights and recommendations for improvement.</li><li>Stay updated on industry trends and emerging technologies to enhance brand strategies.</li></ul>Experience:<ul><li>Google AdWords: 3 years (Preferred)</li><li>Social Media Paid ( Meta, Tiktok, Linkedin, Snapchat ): 3 years (Preferred)</li></ul>Job Type: Full-time, OnsiteTimings: 9 AM to 6 PM , Mon-FriJob Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthApplication Question(s):<ul><li>Are you comfortable working onsite? Yes/ No</li></ul><ul><li>Do you have experience working with a Digital Marketing Agency? If Yes, how many years?</li></ul><ul><li>How many years of work experience do you have with Google Ads?</li></ul><ul><li>How many years of work experience do you have with Paid Social Media Advertising?</li></ul><ul><li>What is your current proven salary?</li></ul><ul><li>What is your expected salary?</li></ul><ul><li>How soon you can join?</li></ul><ul><li>Please share your portfolio or successful case studies at hr@enumdigital.com</li></ul>Work Location: In person

Senior Performance Marketer

Visa

<div>Company Description 
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale &mdash; tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters &mdash; to you, to your community, and to the world.
Progress starts with you. 
Job Description 
The Senior Marketing Manager NALP is responsible for leading brand activation across the NALP region, driving Visa brand relevance, consideration, and usage through integrated brand led initiatives. The role owns the Market Development Campaign strategy and Passion Point strategy for NALP, translating regional brand priorities into impactful campaigns and on ground activations that deliver measurable business results.
Based in Pakistan, this role works closely with regional and market teams to activate the Visa brand consistently and effectively across NALP markets.
Key Responsibilities:<ul><li>
Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworks</li><li>
Own and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa products</li><li>
Define and execute the NALP Passion Point strategy across platforms such as sports, music, culture, and entertainment</li><li>
Translate brand strategy into integrated marketing campaigns across digital, social, content, partnerships, and on ground activations</li><li>
Collaborate with product, digital, analytics, and communications teams to ensure brand initiatives support business objectives</li><li>
Identify and manage strategic partnerships that enhance Visa brand visibility and relevance</li><li>
Manage agencies and external partners to ensure high quality execution across markets</li><li>
Track and optimize performance against key brand and business metrics including awareness, engagement, usage, and campaign effectiveness</li><li>
Monitor consumer and cultural trends across NALP and apply insights to continuously optimize brand activation</li></ul>
Scope and Decision Making:<ul><li>
Owns execution of brand activation, market development campaigns, and passion point initiatives within approved regional strategies</li><li>
Makes independent decisions on campaign planning, partner activation, and budget allocation within agreed plans</li><li>
Influences cross functional and market stakeholders through strong collaboration and data driven insights</li><li>
Leads project based teams and agency partners without direct people management responsibility</li></ul>
Key Performance Indicators:<ul><li>
Improvement in Visa brand awareness, relevance, and preference across NALP</li><li>
Performance of market development campaigns measured through adoption and usage metrics</li><li>
Impact of passion point activations on brand engagement and consideration</li><li>
Return on investment from brand campaigns and partnerships</li><li>
Successful delivery of regional brand activations across priority markets</li></ul>
Key Stakeholders:
Internal:<ul><li>
Brand Director NALP</li><li>
Regional Marketing</li><li>
Product and Digital</li><li>
Communications</li><li>
Analytics</li><li>
Local Market Marketing Teams</li></ul>
External:<ul><li>
Marketing and creative agencies</li><li>
Media partners</li><li>
Passion point partners</li><li>
Sports, culture, and entertainment platforms</li></ul>
Market Specific Requirements:<ul><li>
Based in Pakistan</li><li>
Willingness to travel across NALP markets as required</li><li>
Strong understanding of consumer behavior and market dynamics in emerging or developing markets</li><li>
Experience Leading Brands across Telecom, FMCG, Tech industries, etc</li></ul>
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. 
Qualifications 
Eight to twelve years of marketing experience with a strong focus on brand management and brand activation 
Proven experience leading integrated brand campaigns across multiple markets 
Experience delivering market development or growth focused marketing initiatives 
Strong experience developing and executing passion point strategies such as sports, music, or culture 
Proven ability to manage agencies and cross functional stakeholders in a regional environment 
Strong analytical and communication skills with fluency in English required 
Willingness and ability to travel across NALP markets as required 
Additional Information 
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</div>

Senior Marketing Manager

THESKINFIT

About TheSkinFitTheSkinFit is a leading cosmetics eCommerce platform offering a wide range of beauty and cosmetic products. We are looking for a creative, trend-aware, and self-driven Content Creator who can bring our brand to life through engaging storytelling and high-impact digital content.We are looking for an experienced Social Media Manager to assist in the planning, implementation, and optimization of our online marketing initiatives. This individual will collaborate extensively with cross-functional teams and has a comprehensive knowledge of different digital marketing channels and tactics.Key Responsibilities:● Manage content calendars/schedulers and ensure consistent branding and messaging across all digital channels.● Assist in Creating engaging content for all social media channels, including Meta, TikTok, and YouTube.● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.● Generate dynamic content in collaboration with designers and video editors, that promotes audience interaction, increases audience presence on company sites, and encourages participation.● Monitor social media progress using web analytic tools and develop ways to improve.● Develop and execute digital marketing campaigns across various channels such as emailmarketing, social media, and display advertising.● Prepare regular reports on campaign performance and provide insights for improvement.● Assist in creating content strategies for PR and content creation purposes.Office Location: MACHS, Karachi Timings: 10 am till 7 pm Working Days: Monday to Friday Email us your resume and portfolio or sample of content directly at careers@theskinfit.comJob Type: Full-timePay: From Rs75,000.00 per monthApplication Question(s):<ul><li>Which social media platforms (Meta, TikTok, YouTube, etc.) have you managed professionally, and which do you find most effective for driving high engagement?</li><li>How many years of experience do you have managing professional social media accounts?</li><li>Please provide a link to a portfolio or a specific campaign you are proud of.</li><li>Are you comfortable in front of the camera, since we mainly focus on creating in-house reels and videos?</li></ul>Work Location: In person

Social Media Manager

Has Impex

Company: Has ImpexLocation: Gulistan-e-Johar, KarachiJob Type: Full-Time, In-PersonJob Description:Has Impex is seeking a results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube. The ideal candidate is experienced, analytical, and passionate about driving measurable ROI. Only serious and experienced candidates should apply.Responsibilities:<ul><li>Plan, create, and optimize paid campaigns on Google Ads, Meta, TikTok, and YouTube.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis.</li><li>Develop ad copies, creatives, and campaign structures aligned with business goals.</li><li>Monitor daily performance, analyze metrics, and prepare weekly/monthly reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions.</li><li>Stay updated on platform trends, algorithm changes, and best practices.</li><li>Collaborate with creative, SEO, and content teams for integrated campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1&ndash;1.5 years of hands-on experience managing Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong knowledge of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li><li>Experience in marketing leather jackets or fashion apparel brands is highly recommended and considered a strong plus.</li></ul>Note: Only serious candidates with relevant hands-on experience should apply.Pay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Google & Meta Ads Specialist

Explore 493+ Campaign manager in Karachi this March. Find roles across top companies and apply now to boost your career.