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digital marketing manager Jobs in Karachi

digital marketing manager

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Mashreq

<div>
 
 
 Job Purpose
 
 
 
 
 
 
 The Customer Engagement Manager is responsible for designing, executing, and optimizing customer engagement campaigns across multiple channels. This role requires strong collaboration with cross-functional teams including Marketing, Analytics, Compliance, and Technology to deliver personalized, data-driven and compliant campaign strategies that enhance engagement, drive business outcomes.
 
 
 
 
 
 
 Campaign Planning &amp; Execution
 
 
 <ul>
 <li>
 Support end-to-end campaign planning and own execution of customer engagement campaigns aligned with individual business strategy. Targeting Existing to Bank Customers; for funding, balance growth and transaction activity levels.
 </li>
 <li>
 Contribute to development and implementation of engagement strategies tailored to different stages of the customer lifecycle (onboarding, activation, retention, cross-sell).
 </li>
 <li>
 Use behavioral and transactional data to trigger lifecycle-based communications.
 </li>
 <li>
 Enhance customer engagement through timely and relevant communications.
 </li>
 <li>
 Align campaign objectives with overall deposit product strategy, incorporating insights and goals specific to Existing to Bank customers.
 </li>
 <li>
 Incorporate customer segmentation and personalization to ensure relevance and impact.
 </li>
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 Utilize omni-channel including digital (Email, SMS, App notifications &amp; In-app banners).
 </li>
 <li>
 Ensure timely and accurate execution of campaigns across relevant channels, particularly those aimed at engaging Existing to Bank customer segments.
 </li>
 </ul>
 
 
 Performance Tracking &amp; Optimization
 
 
 <ul>
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 Monitor campaign performance using key metrics such as signups, engagement rates, conversions and ROI.
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 Leverage analytics and dashboards to generate actionable insights, for improvement recommendations.
 </li>
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 Conduct A/B testing and pilot innovative approaches to improve campaign effectiveness, using both manual and automated tools.
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 Prepare regular performance campaign updates for stakeholders, highlighting campaign performance and outcomes for Existing to Bank customer campaigns.
 </li>
 </ul>
 
 
 Cross-Functional Coordination
 
 
 <ul>
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 Work closely with Marketing to define campaign messaging, creative assets, and outreach strategy tailored to Existing to Bank customers.
 </li>
 <li>
 Collaborate with Analytics to identify target audience segments and track campaign effectiveness.
 </li>
 <li>
 Ensure alignment with campaign calendar &amp; goals for business outcomes through close coordination with Business (Sales, Product Owners) ensuring strategic focus on Existing to Bank customer communication/campaign initiatives.
 </li>
 </ul>
 
 
 Campaign budget management
 
 
 <ul>
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 Budget campaigns under strategy budgets, to plan ETB campaigns.
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 Manage the budget of campaigns for Neo. (Budgeted/Actual, Balances, Usage).
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 Monitor and manage campaign-level profitability.
 </li>
 </ul>
 
 
 Market &amp; Competitive Analysis
 
 
 <ul>
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 Analyze market trends, customer behavior and competitor communication and campaigns,
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 for ETB customers.
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 Recommend communication/campaign strategies for ETB customers, to Business/Marketing teams.
 </li>
 </ul>
 
 
 Cross-Functional Collaboration
 
 
 <ul>
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 Work closely with Data Analytics, Marketing, Compliance, Customer experience, Governance, Legal &amp; Business teams (Neo/Individual &amp; Islamic).
 </li>
 <li>
 Coordinate campaign planning, launch and ensure timely/accurate execution, across Business/Product owners &amp; Marketing.
 </li>
 <li>
 Liaison with Mashreq group team for best practices and platforms/tools.
 </li>
 </ul>
 
 
 Regulatory &amp; Risk Compliance
 
 
 <ul>
 <li>
 Ensure all campaign content and execution comply with regulatory guidelines and internal policies.
 </li>
 <li>
 Monitor data privacy and consent management across engagement activities.
 </li>
 <li>
 Collaborate with Compliance, Governance teams for approvals and audits.
 </li>
 <li>
 Monitor and mitigate campaign-related risks.
 </li>
 </ul>
 
 
 
 
 
 Key Result Areas
 
 
 
 
 1. Campaign Strategy &amp; Execution
 
 
 
 
 
 
 Plan and execute omni-channel engagement campaigns aligned with individual banking strategy, with clear objectives, focusing on lifecycle engagement, personalization for Existing-to-Bank customers, with clear converting CTAs. Performance indicators:
 
 <ul>
 <li>
 Number of campaigns launched on time vs. planned.
 </li>
 <li>
 Customer engagement rate (click-through, open rates).
 </li>
 <li>
 ETB customer activation and retention rates.
 </li>
 </ul>
 
 
 
 
 
 2. Performance Analytics &amp; Optimization
 
 
 
 
 
 
 Monitor campaign KPIs, analyze performance and implement data-driven improvements through A/B testing and insights. Performance indicators:
 
 <ul>
 <li>
 Conversion rate (sign-ups, product activations).
 </li>
 <li>
 % improvement in engagement metrics pre-post optimization.
 </li>
 <li>
 Number of actionable insights implemented.
 </li>
 </ul>
 
 
 
 
 
 3. Collaboration &amp; Governance
 
 
 
 Partner with cross-functional teams for campaign design, manage budgets, and ensure compliance with regulatory and data privacy standards. Performance indicators:
 
 <ul>
 <li>
 Budget adherence (% variance from plan).
 </li>
 <li>
 Compliance breaches (target: zero).
 </li>
 <li>
 Number of cross-functional campaigns successfully planned &amp; executed.
 </li>
 </ul>
 
 
 
 
 
 Knowledge, Skills and Experience
 
 
 
 
 
 <ul>
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 Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.
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 Minimum 5 years of portfolio campaigns management experience.
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 Excellent influencing, communication and interpersonal skills, with the ability to work. collaboratively with external partners and cross-functional teams.
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 Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
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 In-depth knowledge of digital banking trends, technologies, and customer behaviors.
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 Knowledge of regulatory requirements and industry best practices.
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 Ability to work in a fast-paced, dynamic environment with high flexibility and adaptability.
 </li>
 </ul>
 
 
</div>

Senior Manager Customer Engagement (Mashreq Bank Pakistan Limited)

Firdous Garments

Location: S.I.T.E area Karachi near habib bank, Employment Type: [Full-time]About Us: Firdious is a fast-growing clothing brand known for . We are looking for a results-driven Performance Marketing Manager with experience in the fashion or apparel industry to drive our digital marketing campaigns, increase customer acquisition, and maximize ROI across channels.Key Responsibilities:<ul><li>Develop, implement, and manage performance marketing strategies across paid channels including Google Ads, Meta Ads (Facebook &amp; Instagram), TikTok Ads, Pinterest, and other relevant platforms.</li><li>Plan, execute, and optimize campaigns for acquisition, retargeting, and retention with a focus on ROAS, CTR, and conversion rates.</li><li>Analyze campaign performance metrics and provide actionable insights to improve ROI.</li><li>Collaborate with the creative team to ensure ad creatives align with brand identity and target audience preferences.</li><li>Conduct A/B testing for ad creatives, audiences, and landing pages to continuously improve campaign effectiveness.</li><li>Monitor trends in fashion e-commerce, customer behavior, and competitor campaigns to stay ahead in the market.</li><li>Manage marketing budgets efficiently and ensure spend is aligned with business goals.</li><li>Work closely with the merchandising, social media, and content teams to support seasonal launches, promotions, and campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>3+ years of experience in performance marketing, preferably in the fashion, apparel, or lifestyle segment.</li><li>Proven track record of running high-ROI campaigns on Google Ads, Meta Ads, TikTok Ads, and other digital platforms.</li><li>Strong understanding of digital marketing metrics, KPIs, and analytics tools (Google Analytics, Facebook Ads Manager, etc.).</li><li>Experience with e-commerce platforms (Shopify, WooCommerce, Magento, etc.) is a plus.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously.</li><li>Passion for fashion and an understanding of fashion consumer behavior is highly preferred.</li></ul>Key Competencies:<ul><li>Data-driven and results-oriented</li><li>Creative thinking for ad concepts and campaign strategy</li><li>Strong communication and teamwork skills</li><li>Adaptability to rapidly changing digital marketing trends</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

performance Marketer (Clothing brand)

MEDTEX

We are looking for an experienced Ads Specialist to manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook &amp; Instagram, LinkedIn, Youtube), and TikTok Ads. The ideal candidate should have a strong background in performance marketing, audience targeting, A/B testing, and campaign optimization to drive high ROI and conversions.Key Responsibilities:<ul><li>Develop, implement, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook, Youtube, Instagram), and TikTok Ads.</li><li>Conduct keyword research, audience analysis, and competitor analysis to improve campaign performance.</li><li>Optimize ad creatives, copy, and landing pages for better CTR, conversions, and ROAS.</li><li>Monitor and analyze ad performance metrics (CPC, CPA, ROAS, CTR, etc.) to ensure cost-effective campaigns.</li><li>Perform A/B testing on ad creatives, targeting strategies, and bidding methods.</li><li>Implement retargeting and lookalike audience strategies to improve conversion rates.</li><li>Keep up to date with platform updates, trends, and best practices in digital advertising.</li><li>Work closely with the SEO, content, and design teams to ensure campaign effectiveness.</li><li>Manage budgets efficiently and provide weekly/monthly performance reports with actionable insights.</li></ul>Requirements:<ul><li>3+ years of experience in Google Ads, Meta Ads (Facebook &amp; Instagram), and TikTok Ads.</li><li>Strong understanding of PPC advertising, audience targeting, and conversion tracking.</li><li>Experience with Google Analytics, Google Tag Manager, and Facebook Pixel for tracking and reporting.</li><li>Knowledge of ad copywriting, creative strategy, and landing page optimization.</li><li>Ability to analyze data and make data-driven decisions for campaign optimization.</li><li>Familiarity with eCommerce, lead generation, and brand awareness campaigns.</li><li>Strong communication skills and ability to collaborate with marketing teams.</li><li>Certification in Google Ads and Meta Ads is a plus.</li></ul>Preferred Qualifications:<ul><li>Experience with AI-driven ad optimization and automation tools.</li><li>Understanding of social media trends and how they impact ad performance.</li><li>Background in managing high-budget ad campaigns.</li></ul>Job Type: Full-timeExperience:<ul><li>Paid Ads: 3 years (Preferred)</li></ul>License/Certification:<ul><li>Google Ads, Meta Ads Certification (Preferred)</li></ul>MEDTEXWebsite: www.keeps.pkSend your resume to medtex@gmail.comContact# 0300-0330235Job Type: Full-timeWork Location: In person

SOCIAL MEDIA SPECIALIST

Emirates Talent Solution

Position Title: Social Media ManagerIndustry: Property Development &amp; Real Estate Location: Clifton, Karachi Employment Type: Full-TimeJob OverviewA leading property development company in Clifton, Karachi is seeking a creative, strategic, and detail-oriented Social Media Manager to elevate its digital presence across all platforms. The ideal candidate will be responsible for planning, creating, and managing high-quality content that strengthens brand visibility, boosts engagement, and supports lead generation. This role requires a combination of creativity, strong communication skills, analytical thinking, and hands-on execution.Key ResponsibilitiesSocial Media Strategy &amp; Campaign Management<ul><li>Develop and execute a comprehensive social media strategy aligned with overall marketing and brand goals.</li><li>Plan and manage paid and organic campaigns on Facebook, Instagram, LinkedIn, and TikTok.</li><li>Create monthly content calendars and ensure timely publishing of posts and campaign rollouts.</li></ul>Content Creation &amp; Branding<ul><li>Lead the creation of engaging visuals, videos, and copy for digital platforms.</li><li>Coordinate with designers and video editors to produce high-quality and brand-aligned promotional content.</li><li>Ensure all creative output aligns with the brand&rsquo;s luxury and lifestyle positioning.</li></ul>Community Management &amp; Engagement<ul><li>Manage online communities by responding to messages, comments, and inquiries promptly.</li><li>Build engagement with followers, brokers, and potential clients.</li><li>Monitor industry trends and competitor activity to identify new content and engagement opportunities.</li></ul>Analytics &amp; Optimization<ul><li>Track and analyze campaign performance using Meta Business Suite, LinkedIn Analytics, and Google Analytics.</li><li>Prepare monthly performance reports with insights and recommendations for improvement.</li><li>Continuously test, optimize, and refine strategies to improve reach, engagement, and conversions.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Media Studies, Communications, or a related field.</li><li>5&ndash;7 years of professional experience in social media management, preferably within property, real estate, or luxury brands.</li><li>Strong understanding of major social platforms and digital advertising tools.</li><li>Proficiency in Canva, Adobe Photoshop, or similar design tools.</li><li>Excellent English communication skills with strong creative writing ability.</li><li>Ability to work both independently and collaboratively in a fast-paced environment.</li></ul>Preferred Skills<ul><li>Experience in video editing and creating reels or short-form content.</li><li>Knowledge of real estate marketing trends and property-focused digital strategies.</li><li>Familiarity with influencer marketing and social media&ndash;driven lead generation.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Karachi: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li></ul>Experience:<ul><li>Digital Marketing Agency: 5 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Social Media Manager

RixDigi (Pvt.) Ltd.

RixDigi is a rapidly growing AI Development and Automation Agency specializing in digital transformation, marketing automation, and data-driven growth strategies. We help global clients enhance performance, efficiency, and customer engagement through cutting-edge digital solutions.We are currently seeking a Performance Marketer to join our marketing team in Karachi. This role is ideal for a results-oriented professional with a strong analytical mindset and hands-on experience in paid media campaign management.Position OverviewAs a Performance Marketer at RixDigi, you will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple platforms, including Meta Ads, Google Ads, LinkedIn Ads, and YouTube. You will collaborate with the creative, design, and strategy teams to deliver measurable business results and ensure consistent brand performance across all channels.Key Responsibilities<ul><li>Develop and manage comprehensive performance marketing strategies to achieve business goals related to lead generation, conversions, and brand visibility.</li><li>Plan, execute, and optimize paid campaigns on Meta, Google, and LinkedIn platforms.</li><li>Conduct A/B testing on creatives, ad copy, and landing pages to improve conversion rates and reduce acquisition costs.</li><li>Monitor and analyze key metrics including CPC, CTR, CPA, ROAS, and conversion rates, using tools such as Google Analytics, Meta Business Suite, and Looker Studio.</li><li>Collaborate with internal teams to ensure brand consistency, message alignment, and effective landing page performance.</li><li>Manage campaign budgets efficiently and prepare weekly and monthly performance reports with actionable insights.</li><li>Stay informed about industry trends, platform updates, and emerging technologies to maintain competitive advantage.</li><li>Recommend data-driven strategies to improve campaign effectiveness and marketing ROI.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</li><li>Minimum 3 years of hands-on experience in performance or digital marketing roles.</li><li>Proven expertise in Google Ads, Meta Ads, and LinkedIn Ads management.</li><li>Strong analytical and reporting skills with proficiency in tools such as Google Analytics, Tag Manager, and Data Studio.</li><li>Excellent understanding of conversion funnels, attribution models, and tracking mechanisms.</li><li>Exceptional organizational skills and the ability to manage multiple campaigns simultaneously.</li><li>Strong communication and teamwork abilities.</li></ul>Preferred Skills (Not Mandatory)<ul><li>Experience with marketing automation platforms (e.g., HubSpot, Zapier).</li><li>Knowledge of conversion rate optimization (CRO) principles and testing methodologies.</li><li>Familiarity with AI-based ad optimization tools or programmatic advertising.</li><li>Basic understanding of SEO and retargeting strategies.</li></ul>Why Join RixDigi<ul><li>Work in a fast-paced, innovation-driven environment.</li><li>Collaborate with an experienced and creative digital marketing team.</li><li>Competitive salary package with growth and learning opportunities.</li><li>Opportunity to contribute to global digital marketing campaigns for diverse industries.</li></ul>Job Details<ul><li>Days: Monday to Friday</li><li>Shift: Day (10:00 AM &ndash; 7:00 PM)</li><li>Job Type: Full-time (On-site)</li><li>Location: Karachi</li></ul>Ready to Drive Scalable Growth?If you are a performance-driven marketer who thrives on data, optimization, and measurable success &mdash; we&rsquo;d love to hear from you. Submit your CV and portfolio of past campaign results.Job Type: Full-timePay: From Rs75,000.00 per monthApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>Are you comfortable working in an onsite setting?</li><li>We must fill this position urgently. Can you start immediately?</li><li>Are you willing to undergo a background check, in accordance with local law/regulations?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Location:<ul><li>Karachi (Preferred)</li></ul>Work Location: In person

Performance Marketer

DHAMMA PERFUMES INDUSTRY L.L.C

Job Title: Social Media &amp; Influencer Marketing ManagerLocation: DHA Phase 6, Karachi Company: AMD Perfumes Job Type: Full-Time (On-site)About Us:AMD Perfumes is a rapidly growing fragrance and lifestyle brand. We believe in creating impactful brand stories and meaningful collaborations with influencers and content creators. We&rsquo;re looking for a dynamic Social Media &amp; Influencer Marketing Manager to lead our online presence and manage PR campaigns that connect our products with the right audiences.Key Responsibilities:<ul><li>Influencer &amp; PR Management</li><li>Identify, onboard, and maintain relationships with influencers, content creators, and brand ambassadors.</li><li>Negotiate collaborations, PR packages and barter deals.</li><li>Plan and execute influencer marketing campaigns aligned with brand launches and seasonal promotions.</li><li>Track and evaluate influencer performance and campaign results.</li><li>Social Media Strategy &amp; Execution</li><li>Manage and oversee all social media platforms (Instagram, TikTok, Facebook, etc.).</li><li>Develop and implement monthly content calendars.</li><li>Ensure timely posting, community engagement, and consistent brand voice.</li><li>Work with the creative team to produce high-quality visuals and content.</li><li>Campaign Planning &amp; Reporting</li><li>Coordinate with internal teams for new product launches and marketing initiatives.</li><li>Plan PR drops, gifting strategies, and exclusive influencer events.</li><li>Monitor analytics, prepare performance reports, and optimize strategies based on data.</li><li>Brand Representation</li><li>Serve as the brand&rsquo;s point of contact for influencer relations.</li><li>Maintain a strong understanding of current trends, social media algorithms, and competitor activity.</li></ul>Requirements:<ul><li>Minimum 2&ndash;3 years of experience in social media and influencer marketing.</li><li>Strong communication skills in English (verbal &amp; written).</li><li>Experience managing influencer campaigns from concept to execution.</li><li>Good understanding of social media trends, especially in beauty, lifestyle, or fashion.</li><li>Organized, proactive, and able to manage multiple campaigns simultaneously.</li></ul>Why Join Us:<ul><li>Opportunity to work in a fast-growing lifestyle brand.</li><li>Creative and dynamic work environment.</li><li>Be at the forefront of influencer marketing and PR innovation in the region.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthExperience:<ul><li>Social Media Management: 2 years (Required)</li><li>PR INFLUENCER : 1 year (Required)</li></ul>Language:<ul><li>ENGLISH (Required)</li></ul>Work Location: In person

Social Media & Influencer Marketing Manager

Explore 611+ Campaign manager in Karachi this December. Find roles across top companies and apply now to boost your career.

611 campaign manager jobs IN Karachi

Senior Manager Customer Engagement (Mashreq Bank Pakistan Limited)

performance Marketer (Clothing brand)

SOCIAL MEDIA SPECIALIST

Social Media Manager

Performance Marketer

Social Media & Influencer Marketing Manager

Social Media & Influencer Marketing Manager