campaign manager

Pathways Global education

Job Title: Ads Manager (Student Visa Consultancy)Job Overview: We are seeking a results-driven Ads Manager to plan, execute, and optimize paid advertising campaigns for our student visa consultancy. The ideal candidate will generate high-quality leads for study abroad services and maximize ROI across digital platforms.Key Responsibilities:<ul><li>Plan and manage paid advertising campaigns on platforms like Facebook Ads Manager, Instagram, and Google Ads</li><li>Develop targeted campaigns for student visa services (UK, Canada, Australia, etc.)</li><li>Conduct audience research based on demographics, interests, and study destinations</li><li>Create compelling ad copy and coordinate with designers for visuals</li><li>Monitor campaign performance and optimize for conversions (CPL, ROI)</li><li>Run A/B testing on ads, landing pages, and creatives</li><li>Track and analyze data using tools like Google Analytics</li><li>Generate regular performance reports and insights</li><li>Manage advertising budgets efficiently</li><li>Stay updated with trends in digital marketing and study abroad industry</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree (Marketing, Business, or related field preferred)</li><li>Proven experience managing paid ads campaigns</li><li>Strong understanding of lead generation strategies</li><li>Experience with Meta Ads and Google Ads platforms</li><li>Analytical mindset with data-driven decision-making</li><li>Good communication and copywriting skills</li><li>Knowledge of student visa or education consultancy industry is a plus</li></ul>Key Skills:<ul><li>Performance marketing</li><li>Campaign optimization</li><li>Audience targeting</li><li>Budget management</li><li>Conversion tracking</li><li>Creative strategy</li></ul>KPIs (Key Performance Indicators):<ul><li>Cost per lead (CPL)</li><li>Conversion rate</li><li>Return on ad spend (ROAS)</li><li>Lead quality and volume</li></ul>Bonus Skills (Preferred):<ul><li>Experience with CRM tools</li><li>Knowledge of landing page optimization</li><li>Familiarity with study abroad processes</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthWork Location: In person

Social Media Marketing Manager

HR POD

Requirements:<ul><li>2+ years of experience in performance marketing or digital marketing, managing Google Ads, Meta Ads, and e-commerce campaigns.</li><li>Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.</li><li>Strong understanding of SEO analytics and campaign tracking.</li><li>Familiarity with conversion tracking, pixels, and funnel setup.</li><li>Experience managing campaigns for both B2B and B2C audiences.</li><li>Hands-on experience with e-commerce platforms, especially Shopify.</li><li>Excellent written and verbal English communication skills for reporting and client presentations.</li><li>Ability to analyze data, identify trends, and recommend improvements for campaign performance.</li></ul>Responsibilities:<ul><li>Plan, execute, and continuously optimize Google Ads and Meta Ads campaigns to drive high-quality B2B and B2C lead generation.</li><li>Manage and optimize e-commerce campaigns, including Shopify stores, ensuring alignment with performance goals and KPIs.</li><li>Leverage SEO analytics and tracking tools, including Google Analytics (GA4), Google Search Console, and Google Tag Manager, to monitor website and campaign performance.</li><li>Implement and maintain conversion tracking, pixels, and sales funnels to accurately measure campaign success.</li><li>Analyze campaign performance metrics regularly and apply data-driven strategies to improve ROI and overall effectiveness.</li><li>Prepare comprehensive performance reports and present actionable insights to international clients in clear and fluent English.</li><li>Translate analytics into strategic recommendations and implement improvements to enhance campaign outcomes.</li><li>Stay informed about the latest digital marketing trends, platform updates, and best practices to maintain a competitive edge.</li></ul>Shift Schedule: 02 PM - 11 PMJob Type: Full-timePay: Rs170,000.00 - Rs180,000.00 per monthWork Location: In person

Performance Marketing Manager (On-site, Afternoon Shift)

Logix Contact (SMC PVT LTD)

Logix Contact is hiring a Google Ads Specialist who can plan, launch, manage, and optimize paid campaigns to generate qualified leads for our IT and digital services.This role is focused on Google Ads performance and lead generation, not just campaign setup. We are looking for a data-driven professional who understands how to build high-converting campaigns, improve lead quality, optimize cost per lead, and contribute to business growth through measurable results.The ideal candidate should have hands-on experience with Search campaigns, keyword planning, bidding strategies, conversion tracking, and campaign optimization.Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns for lead generation</li><li>Build and optimize campaigns across:</li><li>Search Ads</li><li>Performance Max (PMax)</li><li>Remarketing / Retargeting</li><li>Display (where relevant)</li><li>Conduct keyword research, audience targeting, and campaign structuring</li><li>Optimize campaigns for:</li><li>Qualified leads</li><li>Lower Cost Per Lead (CPL)</li><li>Higher ROI / ROAS</li><li>Set up and monitor conversion tracking and campaign performance metrics</li><li>Continuously test ad copies, landing page angles, keywords, and bidding strategies</li><li>Analyze campaign data and generate actionable insights</li><li>Collaborate with design, content, and sales teams to improve lead quality and conversion performance</li><li>Monitor budgets, bid strategies, and performance trends to maximize efficiency</li><li>Maintain regular reporting on campaign performance, lead quality, and recommendations</li></ul>Must-Have Requirements<ul><li>2&ndash;4 years of experience managing Google Ads campaigns</li><li>Strong hands-on experience with:</li><li>Google Ads Search Campaigns</li><li>Performance Max (PMax)</li><li>Keyword planning and bidding strategies</li><li>Lead generation campaigns</li><li>Strong understanding of:</li><li>Cost Per Lead (CPL)</li><li>Return on Ad Spend (ROAS)</li><li>Conversion optimization</li><li>Funnel performance</li><li>Experience with:</li><li>Google Analytics 4 (GA4)</li><li>Conversion tracking</li><li>UTM tracking</li><li>Google Tag Manager (preferred)</li><li>Strong understanding of keyword strategy, negative keywords, ad relevance, and bid optimization</li><li>Analytical and data-driven mindset</li><li>Ability to explain campaign performance with real numbers and insights</li><li>Good communication and reporting skills</li></ul>Important NoteThis role is focused on lead generation through Google Ads, not just ad account handling.We are specifically looking for candidates who can:<ul><li>Generate qualified leads for service-based businesses</li><li>Optimize campaigns beyond clicks and impressions</li><li>Understand lead quality, conversion performance, and CPL</li><li>Take ownership of campaign performance and results</li></ul>Candidates with service-based lead generation experience (IT services / digital agency / B2B services) will be preferred.Preferred Candidate ProfileCandidates with the following will be given preference:<ul><li>Experience generating leads for IT services, digital agencies, or B2B services</li><li>Experience with international markets</li><li>Strong understanding of landing page relevance and conversion flow</li><li>Ability to collaborate with sales / business development teams on lead quality improvement</li></ul>What We Offer<ul><li>Competitive salary package</li><li>Opportunity to work on high-impact lead generation campaigns</li><li>Growth and learning opportunities in a performance-driven environment</li><li>Supportive and collaborative work culture</li><li>Career progression within a fast-growing digital services company</li></ul>Pay: Rs80,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Have you independently managed campaign setup, optimization, and reporting in Google Ads?</li><li>Do you have experience with conversion tracking using Google Tag Manager and Google Analytics?</li><li>Which ad platforms have you worked on? (Ex: Google Ads, Meta Ads, Looker Studio etc)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Google Ads : 2 years (Preferred)</li><li>performance marketing: 2 years (Required)</li></ul>Work Location: In personApplication Deadline: 20/04/2026

Google Ads Specialist

ZH CUISINES (PRIVATE) LIMITED

Digital Marketing Manager (Agency Experience Required)Company: SALT Location: DHA Phase 3, Block Z Department: MarketingJob Overview:We are looking for a highly performance-driven Digital Marketing Manager with a strong agency background. The ideal candidate must have hands-on experience managing multiple brands, running high-budget campaigns, and delivering measurable results.This role is key in scaling SALT&rsquo;s digital presence and driving customer acquisition, engagement, and revenue growth.Key Responsibilities:1. Performance Marketing<ul><li>Plan, execute, and optimize paid campaigns (Meta Ads, Google Ads, TikTok, etc.)</li><li>Manage budgets efficiently to maximize ROI and ROAS</li><li>Continuously test and scale campaigns based on performance</li></ul>2. Campaign &amp; Strategy Management<ul><li>Develop and implement full-funnel digital marketing strategies</li><li>Handle multiple campaigns and brand communications simultaneously</li><li>Align marketing activities with business and sales goals</li></ul>3. Social Media &amp; Content Direction<ul><li>Lead social media strategy and content planning</li><li>Coordinate with designers and content creators</li><li>Ensure brand consistency across all digital platforms</li></ul>4. Analytics &amp; Reporting<ul><li>Track KPIs (CPL, CPA, ROAS, conversions, engagement)</li><li>Analyze data and provide actionable insights</li><li>Prepare performance reports for management</li></ul>5. SEO &amp; Digital Growth<ul><li>Improve website ranking and organic traffic</li><li>Optimize landing pages for better conversions</li><li>Stay updated with digital trends and algorithm changes</li></ul>6. Team &amp; Coordination<ul><li>Work closely with internal teams and vendors</li><li>Bring structured processes from agency experience</li><li>Manage timelines and ensure timely execution</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field</li><li>Mandatory: Prior experience in a marketing/advertising agency</li><li>Minimum 3&ndash;5 years of proven experience in digital marketing</li><li>Experience handling multiple brands/campaigns simultaneously</li><li>Strong grip on performance marketing and paid media</li><li>Ability to work in a fast-paced, target-driven environment</li></ul>Core Skills:<ul><li>Performance Marketing (Meta, Google, TikTok Ads)</li><li>Campaign Optimization &amp; Scaling</li><li>Data Analysis &amp; Reporting</li><li>SEO &amp; Conversion Optimization</li><li>Creative &amp; Strategic Thinking</li></ul>Job Type: Full-TimeJob Type: Full-timePay: From Rs100,000.00 per monthWork Location: In person

Digital Marketing Manager

Ingenious Concepts

We are looking for a creative, strategic, and experienced Senior Social Media Strategist (Female) to join our team. The ideal candidate should have a strong understanding of social media trends, content planning, audience engagement, brand positioning, and campaign execution across multiple digital platforms.You will be responsible for developing and managing social media strategies that enhance brand awareness, drive engagement, and support overall marketing goals.Key Responsibilities<ul><li>Develop and execute effective social media strategies for different brands and campaigns</li><li>Plan, schedule, and manage content calendars across all major social media platforms</li><li>Create engaging content ideas, campaign concepts, and growth strategies</li><li>Monitor social media performance and generate monthly insights/reports</li><li>Stay updated with the latest social media trends, algorithm changes, and industry updates</li><li>Manage community engagement, audience interaction, and online brand presence</li><li>Coordinate with the design and content teams to ensure high-quality campaign execution</li><li>Run and optimize paid and organic social media campaigns</li><li>Analyze competitors and identify opportunities for growth and improvement</li><li>Ensure brand consistency in messaging, visuals, and tone across all platforms</li></ul>Requirements<ul><li>Proven experience as a Social Media Strategist / Social Media Manager / Digital Marketing Executive</li><li>Strong understanding of Facebook, Instagram, LinkedIn, TikTok, YouTube, and other digital platforms</li><li>Excellent communication, content planning, and campaign strategy skills</li><li>Knowledge of social media analytics, insights, and reporting tools</li><li>Ability to handle multiple brands and campaigns simultaneously</li><li>Creative mindset with strong marketing and branding sense</li><li>Experience in paid social media campaigns will be a plus</li><li>Strong leadership and team coordination skills preferred</li></ul>Preferred Candidate<ul><li>Female candidates are encouraged to apply</li><li>Must be professional, creative, organized, and trend-aware</li><li>Should be able to work in a fast-paced environment and manage deadlines efficiently</li></ul>Location: 1st Floor, 436Q, Phase 2, DHA, Opposite Avenue Mall, Ghazi Road, LahoreJob Type: Full-time Timings: 10:00 AM to 6:00 PM Working Days: Monday to SaturdayAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Senior Social Media Strategist (Female)

Seebiz SMC Pvt. Ltd.

Job Title: Performance Marketing Strategist Company: SeeBiz Location: On-site &ndash; Lahore (High Q Tower) Timings: 9:00 AM &ndash; 6:00 PMAbout SeeBiz: SeeBiz is a fast-growing B2B wholesale marketplace connecting manufacturers, wholesalers, and retailers globally. Our platform helps businesses build storefronts, find buyers, and scale through digital commerce.Role Overview: We are looking for a Performance Marketing Strategist to plan, execute, and scale paid acquisition campaigns that drive qualified B2B leads and marketplace growth. This role requires expertise in media buying, funnel strategy, analytics, and conversion optimization.Key Responsibilities:<ul><li>Plan and manage paid campaigns across Google Ads, Meta, YouTube, and LinkedIn</li><li>Optimize campaigns to improve CPA, ROAS, CTR, and conversions</li><li>Design and optimize full-funnel strategies (awareness to conversion)</li><li>Conduct A/B testing on creatives, copy, and landing pages</li><li>Build and refine audience segments (retargeting, lookalikes, intent-based)</li><li>Track performance using Google Analytics, GTM, and ad platforms</li><li>Scale high-performing campaigns and optimize budgets</li><li>Collaborate with creative, product, and sales teams for campaign alignment</li></ul>Requirements:<ul><li>3&ndash;5+ years of experience in performance marketing</li><li>Proven experience managing and scaling paid campaigns</li><li>Strong expertise in Google Ads and Meta Ads</li><li>Solid understanding of funnel optimization, CRO, and attribution</li><li>Hands-on experience with Google Tag Manager and conversion tracking</li><li>Familiarity with CRM tools (HubSpot, Zoho, etc.)</li><li>Strong analytical and communication skills</li></ul>Preferred:<ul><li>Candidates from the IT sector with experience in the US market</li><li>Experience in B2B, SaaS, or marketplace environments is a plus</li></ul>KPIs:<ul><li>Cost per Lead (CPL) &amp; Customer Acquisition Cost (CAC)</li><li>Conversion Rate &amp; ROAS</li><li>Lead quality and sales conversion</li></ul>Application Process: Please submit your resume along with campaign case studies, key performance metrics (CPA, ROAS, etc.), and platforms you have managed.Job Type: Full-timeWork Location: In person

Performance Marketing Strategist

NEON Square

We are seeking a Performance Marketing Manager with following abilities:<ul><li>Execute campaigns across Google Ads, Meta, TIKTOK, Snapchat and other paid digital platforms.</li><li>Advance knowledge of analytics and tracking tools, including Google Analytics (GA4), Meta Pixel, Conversion API (CAPI), Meta Insights, and TikTok Analytics, with expertise in UTM tracking and campaign metrics (ROAS, CTR, CPC, CPM, conversions)</li><li>Skilled in data-driven decision-making tools through performance dashboards, and familiar with CRM tools and lead form integrations such as Zapier and HubSpot.</li><li>Conduct A/B testing and &ldquo;test-and-learn&rdquo; initiatives to refine targeting, creatives, and bidding strategies.</li><li>Daily performance reports with actionable insights.</li></ul>Work Location: In person

Performance Marketing Specialist

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