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commercial marketing specialist

United Technologies Corporation

<div><div><b>About us<br>
</b></div><div></div><br>
<div>Our products are reaching top positions in their categories on the App Store and Google Play. 96 million people around the world use it. Our products are well-known among users from the US, UK, Canada, and leading European and Middle East countries.
</div><div>We&rsquo;re passionate about human connection and autonomy. We desire to grow our team in Turkey for a new product in the interactive story genre of lifestyle games.<br>
</div><div></div><br>
<div><b>About the job<br>
</b></div><div></div><br>
<div>We are looking for a <b>Creative Marketing Specialist </b>to join our growing marketing and product team. You&rsquo;ll bridge data, psychology, and storytelling, analyzing trends, player motivations, and campaign results to craft compelling concepts for playable ads, UGC videos, and marketing campaigns. Your work will directly shape how millions of players feel, connect, and engage with our stories.</div></div><div></div>

Creative Marketing Specialist (Game)

Barikat Grup

<div>
 <p>
  Barikat is looking for a
  <strong>
   Product Marketing Specialist
  </strong>
  to join our
  <strong>
   Marketing Department
  </strong>
  , based in
  <strong>
   Ankara or &Idot;stanbul
  </strong>
  .
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   QUALIFICATIONS
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum 3 years of experience in
   <strong>
    product marketing or partner/vendor marketing
   </strong>
   (B2B technology/cybersecurity experience is a plus).
  </li>
  <li>
   Experience in MDF planning and ROI measurement.
  </li>
  <li>
   Proven ability in content development, campaign management, and digital distribution.
  </li>
  <li>
   Strong project management, communication, and cross-functional collaboration skills.
  </li>
  <li>
   KPI-driven mindset with experience in
   <strong>
    pipeline contribution, ROAS, and time-to-market
   </strong>
   metrics.
  </li>
  <li>
   Strong written and verbal communication skills in
   <strong>
    Turkish and English
   </strong>
   .
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB DESCRIPTION
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop annual/quarterly
   <strong>
    GTM plans
   </strong>
   with vendors and manage
   <strong>
    MDF budgets
   </strong>
   .
  </li>
  <li>
   Plan and coordinate end-to-end
   <strong>
    content, campaigns, and product launches
   </strong>
   .
  </li>
  <li>
   Collaborate with Sales and Presales teams to drive
   <strong>
    demand generation and pipeline acceleration
   </strong>
   .
  </li>
  <li>
   Manage strategic content for digital assets such as websites, product pages, and resource centers, ensuring
   <strong>
    content co-creation and utilization with vendors
   </strong>
   .
  </li>
  <li>
   Build scalable
   <strong>
    campaign calendars and playbooks
   </strong>
   .
  </li>
  <li>
   Track MDF investments and prepare
   <strong>
    ROI reports
   </strong>
   for events and campaigns.
  </li>
  <li>
   Manage digital content and communication processes for
   <strong>
    product launches, webinars, and partner campaigns
   </strong>
   .
  </li>
  <li>
   Ensure coordination with vendors and internal teams; maintain
   <strong>
    brand consistency
   </strong>
   .
  </li>
  <li>
   Prepare vendor-based
   <strong>
    quarterly QBR reports
   </strong>
   (results, learnings, next-quarter planning).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 </p>
 <p>
  https://www.barikat.com.tr/kvkk-bilgilendirme
 </p>
</div>


Product Marketing Specialist

ASUS

<div>
 <p>
  ASUS is looking for a Marketing Manager who is eager to contribute to Commercial Marketing Operations. This position requires a strong interest to the technology and Commercial Marketing. We are looking forward to seeing your application If you are willing to work within a multinational environment and this scope of work.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull; Development and implementation of marketing plans in order to lead commercialization works,
 </p>
 <p>
  &bull; Development and implementation of the B2B marketing strategy,
 </p>
 <p>
  &bull; Identifying the related target metrics and developing an appropriate plan in order to achieve goals,
 </p>
 <p>
  &bull; Implementation of the regional brand strategy,
 </p>
 <p>
  &bull; B2B market analysis such as competitors, market parameters, global trends,
 </p>
 <p>
  &bull; Cooperation with the sales and product management teams,
 </p>
 <p>
  &bull; Contributing to the development of campaign advertising, content creation, landing pages, e-mail campaigns, promotions, etc., evaluating the effectiveness of these activities,
 </p>
 <p>
  &bull; Planning event strategy in order to achieve targets, performing event timeline and status reports for events already scheduled,
 </p>
 <p>
  &bull; Planning and coordinating new product launches,
 </p>
 <p>
  &bull; Researching event venues and providing a list of possible venues by comparing when needed,
 </p>
 <p>
  &bull; Managing contract procedures and vendor proposals, negotiating when needed,
 </p>
 <p>
  &bull; Maintaining relationships with vendors, other outsourced partners and clients,
 </p>
 <p>
  &bull; Coordinating meeting organizations, including flyers, brochures, and promotional materials,
 </p>
 <p>
  &bull; Performing post-event analysis reports.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull;
  <strong>
   Excellent level of English
  </strong>
  , both written and spoken
 </p>
 <p>
  &bull;
  <strong>
   Minimum 5 years
  </strong>
  of experience in B2B/Event Marketing
 </p>
 <p>
  &bull; 360&deg; marketing experience
 </p>
 <p>
  &bull; Budget planning and management experience
 </p>
 <p>
  &bull; Target-oriented, accurate, proactive, motivated, with a strong sense of responsibility
 </p>
 <p>
  &bull; Able to manage multiple priorities and deadlines
 </p>
 <p>
  &bull; Preferably experience in IT, Telecommunication, or FMCG sectors
 </p>
 <p>
  &bull; Excellent command of MS Office programs
 </p>
 <p>
  &bull; Active driving skills will be a plus
 </p>
 <p>
  &bull; Military service obligation must be completed for male candidates
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   *Disclaimer: When you submit your information to LinkedIn, your information will be collected, processed, and used by LinkedIn. LinkedIn will share your information to ASUS for job recruitment purpose.
  </em>
 </p>
</div>


Commercial Marketing Manager

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE &amp; OVERALL RELEVANCE FOR THE ORGANIZATION</p><p>
:
</p></div><div>Ensure brand presence (global footprint) and sell-through at store level across all our Direct to Consumer (DTC) Channels (Own Retail, Factory Outlets and Franchise) within Turkey, via implementing plans at window, ISC, POS/POP, campaign pillars, aiming for retail excellence.</div>
<div>
Ensure seamless coordination and cooperation between global design agency, local print agency, VM team and channel teams while planning and executing retail marketing plans including responsibility for consumer activations that drive store traffic.</div><br>
<div></div>
<div>
Contribute to the creative processes that are run with various agencies, providing input to plans and coordinating brief, debrief, execution and post analysis stages.</div><br>
<div></div>
<div><p>
KEY RESPONSIBILITIES:
</p></div><ul><li>Provide input to the development of the overall local go-to-market plan against channel, account, store specific requirements</li>
<li>Update campaign calendar via coordination with HUB, CTC, Merch teams</li>
<li>Prepare local window activation &amp; In Store communication briefs in line with the global toolkits</li>
<li>Create and enhance agency and partner relationships; brief and debrief agencies to finalize the local assets, in terms of design and material</li>
<li>Ensure timely delivery and correct usage of all assets
</li><li>Cooperate with VM and DTC teams to ensure excellence at all executions</li>
<li>Analyze campaign KPIs, suggest action where needed
</li><li>Implement marketing activation plans for campaign / account specific needs by combining toolkit guidance with tailor-made ideas</li>
<li>Support new store openings and refits by a collaborative approach and deliver trade marketing assets on time in full</li>
<li>Track budget for all trade marketing executions</li></ul><br>
<p></p>
<div><p>
REQUISITE EDUCATION AND EXPERIENCE:
</p></div><ul><li>Minimum 3 years of experience in retail and/or trade marketing disciplines</li>
<li>Bachelors in related field required</li>
<li>Previous experience working in a global &amp; local matrix organization required</li>
<li>Consumer and/or sporting goods industries experience preferred</li>
<li>Strong interpersonal and influencing skills (e.g., relationship management, facilitation, coordination of cross functional project teams)
</li><li>Ability to provide input to and implement strategy</li>
<li>Creativity and attention to detail</li>
<li>Previous experience working with various agencies (creative, print, activation, event)</li>
<li>Language skills : Fluent in English (verbal and written)</li>
<li>IT skills : Outlook and Word: Basic; Excel and PowerPoint: advanced</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Senior Specialist Trade Marketing
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Brand Management &amp; Communications
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>537022
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 6, 2025</div></div></div></div></div></div></div>

Senior Specialist Trade Marketing

Kärcher

<div><p><b>Department: </b>Consumer Products &amp; Marketing</p>
<p><b>Title: </b>Marketing Senior Specialist</p>
<p><b>Direct Report: </b>Marketing Manager</p>
<p><b>Level: </b>Senior Specialist</p>
<p><b>This is how you WOW:</b></p><br>
<ul>
<li>
<div>Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.</div></li><br>
<li>
<div>Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.</div></li><br>
<li>
<div>Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.</div></li><br>
<li>
<div>Integrate onsite and offsite marketing resources focusing on customer experience journey.</div></li><br>
<li>
<div>Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.</div></li><br>
<li>
<div>Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.</div></li><br>
<li>
<div>Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.</div></li><br>
<li>
<div>Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.</div></li><br>
<li>
<div>ROI analysis of the investments and taking the necessary decisions for continuation of investment.</div></li><br>
<li>
<div>Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores<br>
</div>
</li></ul><p><b>It would be WOW if you would bring this in:</b></p><br>
<ul>
<li>
<div>Having a bachelor's degree in related areas,</div></li><br>
<li>
<div>At least 5 years of experience in marketing.</div></li><br>
<li>
<div>Strong communication skills and problem-solving abilities.</div></li><br>
<li>
<div>Data oriented and analytical skills.</div></li><br>
<li>
<div>Knowledge and experience in trade marketing and brand marketing.</div></li><br>
<li>
<div>Proficient written and verbal English skills.</div></li><br>
<li>
<div>Experience working with agencies</div></li></ul><br>
<div></div>
<div><b>Our K&auml;rcher WOW Package:</b></div><br>
<ul>
<li>
<div>Health &amp; Life Insurance,</div></li><br>
<li>
<div>Meal Allowance (Ticket &amp; Canteen Services),</div></li><br>
<li>
<div>Staff Discount on products,</div></li></ul><br>
<div></div>
<div><b>So: Wanna WOW with us?</b></div>
<div>Simply upload your resume online and leave your contact information. We look forward to getting to know you!</div></div><div></div>

Senior Marketing Specialist

Turk Telekom

<div>
 <p>
  We are looking for a Digital Merketing Specialist for (TV Services). The role is based in our Gayrettepe office with a hybrid working model (4 days on-site, 1 day remote)
 </p>
 <p>
  You can find Job description of the role and skills and experiments of ideal candidates as the following.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Growth and Revenue-Focused Marketing: Increase revenue and market share by achieving commercial targets such as new customer acquisition, upsell, and contracting through digital channels.
  </li>
  <li>
   Campaign Management: Design, create, and execute 360-degree marketing campaigns to meet business objectives; manage the entire campaign lifecycle and monitor performance.
  </li>
  <li>
   Conversion Rate Optimization (CRO): Analyze website and mobile application conversion rates, and lead optimization efforts through A/B testing, user experience (UX) enhancements, and other best practices.
  </li>
  <li>
   Performance Analysis &amp; Reporting: Measure campaign performance using analytical tools (Google Analytics GA4, Google Looker Studio, Adjust, Meta Ads Manager), prepare routine and ad-hoc reports, and present actionable insights.
  </li>
  <li>
   Market &amp; Competitor Analysis: Identify key opportunities in the market and industry by closely following market research, competitor analysis, and customer surveys.
  </li>
  <li>
   Digital Engagement: Drive communication and marketing initiatives to increase the penetration and adoption of digital services, applications, and value-added services among TV subscribers.
  </li>
  <li>
   Business Development: Create new revenue models by establishing and managing partnerships with third parties and overseeing the marketing processes for these collaborations.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <ul>
  <li>
   Preferably a graduate from a reputable university in the field of Industrial Engineering, Management Engineering, Statistics, Economics, or a related discipline.
  </li>
  <li>
   2-3 years of experience in Digital Marketing, preferably within the telecommunication, banking, or subscription-based services sectors.
  </li>
  <li>
   Advanced knowledge and expertise in Google and Meta advertising platforms (Google Ads, Meta Ads Manager) and their communication ecosystems.
  </li>
  <li>
   Proven experience with performance measurement and analysis tools such as Google Analytics (GA4), Google Looker Studio, and Adjust.
  </li>
  <li>
   Experience in website user experience (UX), A/B testing, and Conversion Rate Optimization (CRO).
  </li>
  <li>
   (Preferred) Experience using customer engagement and personalization platforms like Insider.
  </li>
  <li>
   Analytical Skills: Strong analytical thinking, data interpretation, and problem-solving abilities.
  </li>
  <li>
   Personal Competencies: Prone to project-based work and effective teamwork. Target and result-oriented with strong time management, follow-up, and coordination skills. Ability to thrive in a dynamic, fast-paced work environment.
  </li>
  <li>
   Language and Software Skills: Advanced level of English and high proficiency in MS Office programs.
  </li>
 </ul>
 <p>
  Google ads, meta ads, Google Analytics, looker studio, insider, performance marketing specialist, Digital marketing specialist
 </p>
 <p>
  <br/>
 </p>
 <p>
  <u>
   &Ccedil;al&inodot;&scedil;an aday ayd&inodot;nlatma metnimiz i&ccedil;in:
  </u>
 </p>
 <p>
  https://turktelekomkariyer.com.tr/yasal-politikalar/aydinlatma-metni/
 </p>
</div>


Digital Marketing Specialist (TV Services)

Beckman Coulter Diagnostics

<div><h2 class="jobSectionHeader"><b>About Beckman Coulter Diagnostics</b></h2><p>
For more than 80 years, <b>Beckman Coulter Diagnostics</b> has been a global leader in advancing laboratory excellence. Every day, millions of diagnostic tests run on our instruments&mdash;empowering clinicians with actionable insights that save lives and improve patient outcomes.<br>
As part of the <b>Danaher Diagnostics Platform</b>, you&rsquo;ll join a culture built on innovation, continuous improvement (DBS), and a commitment to enabling better healthcare for every patient, everywhere.</p><p>
This role is an exciting opportunity for someone passionate about diagnostics, molecular biology, and building a strong commercial foundation within a global leader.</p><h2 class="jobSectionHeader"><b>
Position Summary</b></h2><p>
The <b>Product Specialist</b> is responsible for supporting commercial growth, driving marketing excellence, and strengthening customer engagement across assigned markets.<br>
You will work closely with Sales, Marketing, and Channel Partners to ensure our customers receive world-class support, insights, and product value &mdash; while ensuring strong visibility of Beckman Coulter solutions in the market.</p><p>
This role is ideal for a scientifically strong candidate who is passionate about diagnostics and is willing to build a career in sales and marketing.</p><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2><h3 class="jobSectionHeader"><b>
Customer Engagement &amp; Market Development</b></h3><ul><li><p>
Conduct regular customer visits to strengthen relationships, understand needs, and identify opportunities.</p></li><li><p>
Perform competitor research and market intelligence gathering to support commercial strategy.</p></li><li><p>
Diagnose and analyze brand positioning, market trends, customer segmentation, and competitive landscape.</p></li></ul><h3 class="jobSectionHeader"><b>
Marketing Operations &amp; Channel Collaboration</b></h3><ul><li><p>
Manage marketing processes with dealers, including announcements, communications, requests, and complaint handling.</p></li><li><p>
Coordinate creation, execution, and distribution of marketing, advertising, and promotional materials.</p></li><li><p>
Support dealers with product information, marketing tools, and tactical plans.</p></li></ul><h3 class="jobSectionHeader"><b>
Digital Marketing &amp; Campaign Execution</b></h3><ul><li><p>
Manage and update marketing platforms: email marketing tools, CRM data entry, website updates, and e-newsletters.</p></li><li><p>
Prepare and execute online marketing campaigns, product launch events, and customer engagement events.</p></li><li><p>
Produce and manage social media content for company platforms.</p></li></ul><h3 class="jobSectionHeader"><b>
Product &amp; Portfolio Support</b></h3><ul><li><p>
Register new products in the product tracking systems and ensure accuracy of product data.</p></li><li><p>
Support customers and channel partners during product campaigns and technical/marketing activities.</p></li><li><p>
Manage, follow up, and analyze customer complaints; prepare reports for senior leadership.</p></li></ul><h2 class="jobSectionHeader"><b>
Knowledge, Skills &amp; Competencies</b></h2><ul><li><p>
Bachelor&rsquo;s degree in <b>Molecular Biology, Genetics, Biomedical Sciences</b>, or a related scientific field.</p></li><li><p>
Fluency in spoken and written <b>English</b>; additional languages are an asset.</p></li><li><p>
Strong computer skills and familiarity with MS Office, digital tools, and web-based platforms.</p></li><li><p>
Strong analytical mindset with the ability to interpret data and market trends.</p></li><li><p>
Excellent communication skills with ability to work cross-functionally.</p></li><li><p>
Highly motivated to build a <b>commercial/marketing career in the diagnostics sector</b>.</p></li><li><p>
Proactive, organized, and committed to delivering a high standard of customer support.</p></li></ul><p></p><p>
Join our winning team today. Together, we&rsquo;ll accelerate the real-life impact of tomorrow&rsquo;s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.</p><p></p><p>
For more information, visit www.danaher.com.</p></div>

Marketing Specialist – In Vitro Diagnostics (IVD)

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