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digital marketing executive

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Welkin Hitech Instruments Pvt. Ltd.

SEO &amp; Digital Marketing SpecialistCompany: Welkin Hitech Instruments (Pvt.) Ltd. Location: Karachi (Head Office) &mdash; Full-Time Industry: Laboratory, Scientific &amp; Industrial Instruments Experience: 1&ndash;3 Years Salary: As per skills and experience Reports To: CEOWe're looking for a results-driven Digital Marketing Specialist to own our online presence end-to-end &mdash; SEO, paid ads, and social media/content creation. Since our industry is niche and technical, precision in keyword targeting and audience segmentation matters more than volume.SEO<ul><li>Run on-page and technical SEO audits; own website structure, meta tags, and schema</li><li>Build a sustainable link-building strategy</li><li>Optimize content around our core product keywords (Cooking Oil Tester, Flue Gas Analyzer, Water Testing Equipment, Food Quality Instruments, Laboratory Equipment, etc.)</li><li>Deliver monthly ranking reports with clear KPIs</li></ul>Paid Advertising<ul><li>Set up and manage Google Search/Display, Meta (Facebook/Instagram), and LinkedIn Ads</li><li>Conduct keyword research for technical/industrial search terms</li><li>Build custom and lookalike audiences for B2B and B2C campaigns</li><li>A/B test creatives and landing pages; reduce cost-per-lead while improving lead quality</li></ul>Content &amp; Social Media<ul><li>Plan and create posts, reels, and short-form video for LinkedIn, Facebook, Instagram, TikTok, and Google Business</li><li>Design ad creatives and social content using Canva, Photoshop, and Illustrator</li><li>Edit reels and YouTube videos using Premiere Pro and After Effects</li><li>Use AI tools (ChatGPT, Claude, Gemini) to speed up content ideation, copywriting, and campaign research</li></ul>Research &amp; Strategy<ul><li>Conduct competitor analysis across search and social platforms</li><li>Identify content gaps and emerging trends specific to our sector</li><li>Stay current with algorithm updates across all platforms</li></ul>Preferred<ul><li>Experience marketing B2B industrial, engineering, or lab equipment brands</li><li>Strong grasp of the Pakistani market and local search behavior</li><li>Technical copywriting ability</li><li>Familiarity with CRM/marketing automation tools and LinkedIn Sales Navigator</li></ul>Skills Google Ads &amp; Meta Ads Manager &middot; SEO (On-Page, Technical, Off-Page) &middot; Ahrefs/SEMrush/Search Console &middot; GA4 &amp; Reporting &middot; Canva, Photoshop, Illustrator &middot; Premiere Pro, After Effects &middot; AI Tools (ChatGPT, Claude, Gemini) &middot; A/B Testing &amp; CROPay: Rs35,000.00 - Rs95,000.00 per monthWork Location: In person

SEO & Digital Marketing Specialist

The Cloudbee

Job Type: Full-Time Working Hours: 5:00 PM &ndash; 1:00 AM (Local Time) Salary: Market Competitive + Performance-Based Commissions (Paid in USD)About the RoleWe are looking for an experienced Meta Ads (Facebook &amp; Instagram) Lead Generation Specialist who knows how to generate high-quality leads and deliver measurable results. If you have a proven track record of creating successful lead generation campaigns for clients in the United States, United Kingdom, and Australia, we'd love to hear from you.Requirements<ul><li>Minimum 2&ndash;3 years of hands-on experience running Meta Ads lead generation campaigns.</li><li>Strong experience targeting audiences in the US, UK, and Australian markets.</li><li>Proven ability to generate qualified leads while maintaining a strong Return on Ad Spend (ROAS).</li><li>Expert knowledge of Facebook Ads Manager, Business Manager, Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.</li><li>Experience with A/B testing, campaign optimization, retargeting, and scaling successful campaigns.</li><li>Ability to analyse campaign performance and make data-driven decisions.</li><li>Strong understanding of lead funnels, landing pages, and conversion optimisation.</li><li>Excellent communication and reporting skills.</li><li>Fluent English is preferred.</li></ul>Responsibilities<ul><li>Plan, create, and manage Meta Ads campaigns focused on lead generation.</li><li>Develop and optimise audience targeting strategies.</li><li>Monitor campaign performance and continuously improve results.</li><li>Test ad creatives, copy, and landing pages to maximise conversions.</li><li>Generate consistent, high-quality leads while maintaining cost efficiency.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Stay updated with the latest Meta Ads features, strategies, and industry trends.</li></ul>What We Offer<ul><li>Full-time, long-term opportunity.</li><li>Competitive salary based on experience.</li><li>Attractive performance-based commissions paid in USD.</li><li>Opportunity to work with international clients.</li><li>Supportive and growth-focused work environment.</li><li>Career advancement opportunities based on performance.</li></ul>How to ApplyPlease send us:<ul><li>Your updated CV/Resume.</li><li>Portfolio or case studies of successful Meta Ads lead generation campaigns.</li><li>Performance screenshots (CPL, ROAS, Results, etc.), if available.</li><li>A brief introduction explaining why you're the right fit for this role.</li></ul>If you're passionate about Meta Ads and consistently generate high-quality leads, we'd love to have you on our team.Pay: From Rs30,000.00 per monthWork Location: In person

Meta Ads Lead Generation Specialist (Full-Time)

Gulf Trading

Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeExperience Required: 3&ndash;4 yearsPreferred Candidate: FemaleAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company representing multiple international brands across the fragrance, personal care, and beauty categories. As our brand portfolio continues to grow, we are looking for a proactive and experienced Account Manager to support and manage marketing campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for a mid-level Account Manager with 3&ndash;4 years of relevant experience in brand management, account management, marketing, advertising, or campaign execution.The ideal candidate should have hands-on experience in campaign planning, digital marketing, ATL media, BTL activations, retail branding, content coordination, and on-ground execution. The candidate will be responsible for managing multiple brand campaigns, coordinating with internal teams and external partners, and ensuring that all deliverables are completed on time and according to brand standards.Key ResponsibilitiesPlan and manage marketing campaigns for assigned brands across Digital, ATL, and BTL platforms.Support the development of 360-degree marketing plans, including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, content calendars, creative directions, activation plans, launch plans, and execution timelines.Coordinate with creative, content, digital, media buying, sales, retail, and operations teams.Manage ATL activities, including billboards, outdoor branding, radio, cinema, print, and other traditional media.Manage BTL activities, including mall activations, store branding, POSM, kiosks, sampling, events, and consumer engagement activities.Oversee digital campaigns, including social media content, paid advertising, influencer collaborations, and online brand visibility.Coordinate with vendors, agencies, influencers, production teams, media partners, malls, and retail partners.Ensure all brand communication is aligned with the brand&rsquo;s positioning, visual identity, target audience, and campaign objectives.Monitor campaign performance and prepare reports with recommendations for future improvements.Conduct market visits, retail checks, competitor analysis, and consumer trend reviews.Manage campaign timelines, budgets, deliverables, and execution quality.Ensure consistent brand visibility across retail stores, modern trade, digital platforms, events, and other consumer touchpoints.RequirementsMinimum 3&ndash;4 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Hands-on experience managing Digital, ATL, and BTL campaigns.Understanding of 360-degree campaign planning and execution.Experience managing multiple brands, campaigns, vendors, and external partners.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Good communication, presentation, negotiation, and coordination skills.Ability to manage projects independently while working closely with senior management and internal teams.Strong creative understanding with the ability to prepare clear briefs and evaluate creative concepts.Must be organized, responsible, deadline-driven, and detail-oriented.Experience with FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Female candidates will be preferred.Send your resume at nashia@gulftradingcorporation.comPay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Account Manager – Digital, ATL & BTL

OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

Optix Pakistan Pvt Ltd

<ul><li>Develop and execute digital marketing campaigns across multiple online channels.</li><li>Manage and optimize paid advertising campaigns</li><li>Plan, create, and schedule content for social media platforms.</li><li>Monitor and improve website performance, SEO, and user experience.</li></ul>Pay: From Rs85,000.00 per monthWork Location: In person

Senior Digital Marketing Executive

ABS INTERNATIONAL

Join Our Digital Marketing TeamWe're looking for a PPC Executive who understands paid advertising and enjoys improving campaign performance through data-driven decisions. If you have experience managing Google Ads campaigns and optimizing results, we'd love to hear from you.About the CompanyWe are a growing organization focused on delivering measurable results through digital marketing and operational excellence. We offer a professional, collaborative environment where employees can develop their skills and contribute to meaningful projects.Job Details<ul><li>Position: PPC Executive</li><li>Job Type: Full-Time (On-Site)</li><li>Location: Gulshan-e-Iqbal Block 13, Main University Road, Karachi</li><li>Shift: 6:00 AM &ndash; 2:00 PM</li></ul>Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns.</li><li>Monitor campaign performance and optimize for ROI.</li><li>Conduct keyword research and competitor analysis.</li><li>Write effective ad copy and optimize landing page performance.</li><li>Track conversions using Google Analytics and Google Tag Manager (preferred).</li><li>Prepare weekly and monthly performance reports.</li><li>Monitor budgets and improve campaign efficiency.</li><li>Stay updated with PPC trends and platform updates.</li></ul>Required Qualifications<ul><li>Minimum 1 year of hands-on PPC experience.</li><li>Experience managing Google Ads campaigns.</li><li>Good understanding of keyword research, bidding strategies, and conversion tracking.</li><li>Familiarity with Google Analytics.</li><li>Strong analytical and reporting skills.</li><li>Good communication and time management skills.</li><li>Available to work on-site.</li></ul>Preferred Qualifications<ul><li>Google Ads Certification.</li><li>Experience with Google Tag Manager.</li><li>Experience managing multiple PPC campaigns.</li><li>Basic understanding of SEO and landing page optimization.</li></ul>Compensation &amp; Benefits<ul><li>Competitive monthly salary based on skills and experience.</li><li>Performance-based growth opportunities.</li><li>Professional work environment.</li><li>Paid annual and public holidays as per company policy.</li><li>Ongoing learning and skill development.</li></ul>Why Join Us?<ul><li>Work on real marketing campaigns.</li><li>Supportive and collaborative team.</li><li>Opportunity to grow your digital marketing career.</li><li>Stable, full-time on-site role.</li></ul>Apply NowIf you're passionate about paid advertising and can deliver data-driven results, we'd love to receive your application.Application Question(s):<ul><li>Are you currently residing in Karachi? (Answer with &quot;Yes&quot; or &quot;No&quot;)</li><li>Are you able to commute to and work on-site in Gulshan-e-Iqbal, Karachi?</li><li>Are you available to work the evening shift from 6:00 PM to 2:00 AM?</li><li>Do you have hands-on experience managing live PPC campaigns on Google Ads with real budgets?</li><li>Are you familiar with campaign performance metrics such as CTR, CPC, ROAS, and Quality Score?</li><li>Are you available to join us immediately if selected?</li></ul>Work Location: In person

PPC Executive (Google Ads) – On-Site | Gulshan-e-Iqbal, Karachi

WPP Media

<div>
 
 
 About WPP Media
 
 
 
 
 WPP is the trusted growth partner for the world&rsquo;s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships &ndash; all united by our pioneering agentic marketing platform, WPP Open &ndash; we help clients navigate change, capture opportunity, and deliver transformational growth.
 
 
 WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
 
 
 For more information, visit wppmedia.com.
 
 
 
 
 About WPP Media
 
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
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 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
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 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
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 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
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 </ul>
 
 Reporting of the role
 
 
 
 This role reports to Business Manager
 
 
 
 
 3 Best Things About The Job:
 
 
 
 
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 A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
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 Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
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 Be an expert hybrid planner in both traditional and digital mediums
 
 
 </li>
 </ul>
 
 
 In Three Months:
 
 
 
 
 
 In this role, your goals will be:
 
 
 
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 Been up to speed with cutting edge proprietary planning tools as well as being able to extract and analyze important data; validating our recommendations
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 You would have a pulse of the business category &amp; knowledge of competitive frame
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 Worked on moderate scaled live campaigns
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 Have initiated contact with key media partners and understood the baseline of their offerings particularly digital and traditional
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 Connected with internal specialist &amp; external stakeholders&rsquo; units to integrate solutions
 
 
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 </ul>
 
 
 In Six Months:
 
 
 
 
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 Been able to comprehend and apply our proprietary planning framework model in key campaigns
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 You would have landed live; larger scaled campaigns
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 You will have started to build relationships with the key decision makers within the current client portfolio
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 Master a flawless media execution process, working alongside various stakeholders
 
 
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 </ul>
 
 
 In 12 Months:
 
 
 
 
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 Develop a strong category acumen - from a media and business point of view
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 Identify a pipeline of commercially viable solutions to support our client&rsquo;s goals
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 Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning
 
 
 </li>
 </ul>
 
 
 What Your Day Job Looks Like At Mindshare:
 
 
 
 
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 Work closely with Media Planner to develop and maintain media plans
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 Prepare and update purchase orders within the execution framework
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 Manage Tracking of Client and Competition.
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 Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
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 Analyze data to provide client with recommendations for optimizations.
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 Maintain relationships with media suppliers and internal teams
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 Prepare and update media flowcharts for Media Planner&rsquo;s assistance.
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 Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third-party resources
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 Monitor client billing; resolve any related issues
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 Ensure all media projects proceed according to plan and on deadline
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 Participate in media-planning strategy meetings with team members and help develop new ideas for client media plans.
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 Maintain a record of basic deliverables i.e. Droppages, premium positions etc.
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 To acquire knowledge on demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
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 Steward&rsquo;s media buys in market to assure continuity and campaign delivery.
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 Create and maintain detailed/accurate files for each client for whom you are responsible.
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 Demonstrates highly organized campaign/timeline management, with strong attention to detail.
 
 
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 </ul>
 
 
 What You&rsquo;ll Bring:
 
 
 
 
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 Curious and willing to learn with passion to leverage opportunities from challengers to leading brands
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 Strong analytical skills
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 Excellent personal/organizational management
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 Good interpersonal &amp; social relations
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 Experience in handling marketing campaigns in mainstream media
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 Strong understanding of the cultural and consumer trends that are changing the media landscape
 
 
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 Minimum Qualifications:
 
 
 
 
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 Minimum 1 year in media/digital/marketing experience
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 Fresh graduates are also encouraged to apply
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 BBA/MBA in Marketing or Media Sciences from a reputable university.
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 Digital media experience is an added advantage
 
 
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 </ul>
 
 
 Life At WPP Media &amp; Benefits
 
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 
 About Pakistan
 
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice (
 
 https://www.wppmedia.com/pages/privacy-policy)
 
 for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
 
 
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Assistant Media Planner

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