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digital product manager

Jazz

<div>
 
 
 Grade Level: L3
 
 
 
 
 Location: Islamabad
 
 
 
 
 Last date to apply: 13 February 2026
 
 
 
 
 
 What is Manager, Digital Products?
 
 
 
 To continue and change the lives of our 71 million customers. We're a world-class organization and have assembled the right team to begin scaling aggressively. This is an opportunity for someone who wants to be part of something big and transformative, someone who will play a critical role in driving our Digital success.
 
 
 We're seeking an analytical and technical product leader to lead Digital product management and development. In the role of Manager, Digital Product Development, you will be tasked to build products in leu with our overall Digital Strategy. This primarily includes modernizing the way we build tech, work like a startup, and scale digitally to millions of users. The role specifically revolves around technology product development for Digital Telco and Video Streaming platforms, keeping in mind latest Social media, Content, and Communication trends.
 
 
 The role reports directly to the Head of Digital Products &amp; Solutions.
 
 
 
 
 What does Manager, Digital Products do?
 
 
 <ul>
 <li>
 Lead the end-to-end technical product development lifecycle for digital platforms, from concept and design to deployment and scale
 </li>
 <li>
 Define, evolve, and govern the digital technology ecosystem to support digital products, including video streaming platforms and AdTech integrations across platforms
 </li>
 <li>
 Manage vendor payment processes, including invoicing, approvals, and technology licensing fees. Manage technical budgets, cost allocation, and capacity planning to ensure efficient utilization of resources.
 </li>
 <li>
 Drive feature planning, development and rollout using Agile and DevOps practices in a large-scale telco environment
 </li>
 <li>
 Lead and coordinate in-house and outsourced engineering teams and development partners to deliver against the product roadmap
 </li>
 <li>
 Identify technical, delivery, and operational risks and proactively implement mitigation plans
 </li>
 <li>
 Lead research and development initiatives, including definition of objectives, business use cases, cost estimates and resource requirements
 </li>
 <li>
 Conduct regular product and solution reviews to ensure alignment with business objectives, compliance, and operational readiness
 </li>
 <li>
 Work closely with VEON Group, commercial teams and internal stakeholders to ensure solutions are scalable, competitive and market-ready
 </li>
 <li>
 Manage cross-functional dependencies and stakeholder commitments to ensure timely delivery
 </li>
 <li>
 Establish reporting, analytics, and KPI frameworks to track product performance, delivery and operational metrics
 </li>
 <li>
 Champion Agile ways of working across teams and coach stakeholders on product and delivery best practices
 </li>
 <li>
 Act as Scrum Master, owning sprint ceremonies including backlog refinement, sprint planning, daily stand-ups, sprint reviews and retrospectives
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
 
 
 
 
 
 Requirements
 
 
 
 
 <ul>
 <li>
 8-10 years of hands-on experience in technology and engineering management, with a minimum undergraduate degree in Computer Science, Engineering, AI/ML or a related discipline
 </li>
 <li>
 Leading projects and development teams for large scale (2M+ MAU) digital products, technologies, and platforms - Mobile, Web, Cloud Native stacks, API integrations and deployments via Agile practices
 </li>
 <li>
 Has led a team of either software engineers or technical product managers, with hands on experience in cost assessment and budget/resource allocation
 </li>
 <li>
 Software development experience in HTML5, Objective C, C#, Java, PHP, Native Mobile App development languages
 </li>
 <li>
 Product Management - Agile, Scrum, Jira, Confluence, Microsoft Project etc
 </li>
 <li>
 Strong understanding of cloud-native technologies, including Docker, Kubernetes, microservices architecture, and public cloud platforms (AWS, Azure, Google Cloud)
 </li>
 <li>
 Cloud Streaming services - WMS Panel, Nimble Streamer, AWS Elemental Media Services etc
 </li>
 <li>
 Database management - MySQL, MariaDB, Cassandra
 </li>
 <li>
 API's - Web Services &amp; Integrations Experience (SOAP / REST)
 </li>
 <li>
 Implement CI/CD pipelines and manage DevOps teams
 </li>
 <li>
 Understands technology Intellectual Property Rights management
 </li>
 <li>
 Digital Analytics - Firebase, MixPanel, Google Analytics, Clevertap
 </li>
 <li>
 Exposure to AI/ML technologies (e.g., Python, TensorFlow) and RPA solutions is a plus
 </li>
 <li>
 Experience with Enterprise Service Bus, API Gateways, and middleware technologies (e.g., JBoss) is a plus
 </li>
 <li>
 Agile certifications (CSM, CSPO, or equivalent) are a plus
 </li>
 <li>
 Cloud certifications (AWS, Oracle Cloud, or equivalent) are a plus
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 
 Why Join Jazz?
 
 
 
 As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
 
 
 Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.
 
 
 As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.
 
</div>

Manager Digital Products

PMCL-JAZZ (Formerly known as Mobilink)

<div>Grade Level: L3
Location: Islamabad
Last date to apply: 13 February 2026
What is Manager, Digital Products?
To continue and change the lives of our 71 million customers. We&rsquo;re a world-class organization and have assembled the right team to begin scaling aggressively. This is an opportunity for someone who wants to be part of something big and transformative, someone who will play a critical role in driving our Digital success.
We&rsquo;re seeking an analytical and technical product leader to lead Digital product management and development. In the role of Manager, Digital Product Development, you will be tasked to build products in leu with our overall Digital Strategy. This primarily includes modernizing the way we build tech, work like a startup, and scale digitally to millions of users. The role specifically revolves around technology product development for Digital Telco and Video Streaming platforms, keeping in mind latest Social media, Content, and Communication trends.
The role reports directly to the Head of Digital Products &amp; Solutions.
What does Manager, Digital Products do?<ul>
<li>
Lead the end-to-end technical product development lifecycle for digital platforms, from concept and design to deployment and scale.</li>
<li>Define, evolve, and govern the digital technology ecosystem to support digital products, including video streaming platforms and AdTech integrations across platforms.</li>
<li>Manage vendor payment processes, including invoicing, approvals, and technology licensing fees. Manage technical budgets, cost allocation, and capacity planning to ensure efficient utilization of resources.
</li><li>Drive feature planning, development and rollout using Agile and DevOps practices in a large-scale telco environment.</li>
<li>Lead and coordinate in-house and outsourced engineering teams and development partners to deliver against the product roadmap.</li>
<li>Identify technical, delivery, and operational risks and proactively implement mitigation plans.</li>
<li>Lead research and development initiatives, including definition of objectives, business use cases, cost estimates and resource requirements.</li>
<li>Conduct regular product and solution reviews to ensure alignment with business objectives, compliance, and operational readiness.</li>
<li>Work closely with VEON Group, commercial teams and internal stakeholders to ensure solutions are scalable, competitive and market-ready.</li>
<li>Manage cross-functional dependencies and stakeholder commitments to ensure timely delivery.</li>
<li>Establish reporting, analytics, and KPI frameworks to track product performance, delivery and operational metrics</li>
<li>Champion Agile ways of working across teams and coach stakeholders on product and delivery best practices</li>
<li>Act as Scrum Master, owning sprint ceremonies including backlog refinement, sprint planning, daily stand-ups, sprint reviews and retrospectives</li></ul> 
Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
Requirements<ul>
<li>
8-10 years of hands-on experience in technology and engineering management, with a minimum undergraduate degree in Computer Science, Engineering, AI/ML or a related discipline.</li>
<li>Leading projects and development teams for large scale (2M+ MAU) digital products, technologies, and platforms - Mobile, Web, Cloud Native stacks, API integrations and deployments via Agile practices.</li>
<li>Has led a team of either software engineers or technical product managers, with hands on experience in cost assessment and budget/resource allocation.</li>
<li>Software development experience in HTML5, Objective C, C#, Java, PHP, Native Mobile App development languages.</li>
<li>Product Management &ndash; Agile, Scrum, Jira, Confluence, Microsoft Project etc.</li>
<li>Strong understanding of cloud-native technologies, including Docker, Kubernetes, microservices architecture, and public cloud platforms (AWS, Azure, Google Cloud).</li>
<li>Cloud Streaming services &ndash; WMS Panel, Nimble Streamer, AWS Elemental Media Services etc.</li>
<li>Database management &ndash; MySQL, MariaDB, Cassandra</li>
<li>API&rsquo;s - Web Services &amp; Integrations Experience (SOAP / REST)</li>
<li>Implement CI/CD pipelines and manage DevOps teams.</li>
<li>Understands technology Intellectual Property Rights management.</li>
<li>Digital Analytics &ndash; Firebase, MixPanel, Google Analytics, Clevertap.</li>
<li>Exposure to AI/ML technologies (e.g., Python, TensorFlow) and RPA solutions is a plus.</li>
<li>Experience with Enterprise Service Bus, API Gateways, and middleware technologies (e.g., JBoss) is a plus.</li>
<li>Agile certifications (CSM, CSPO, or equivalent) are a plus.</li>
<li>Cloud certifications (AWS, Oracle Cloud, or equivalent) are a plus.</li>
</ul>
Benefits
Why Join Jazz?
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.</div>

Mobilink Bank

<div>
 
 
 Job Title:
 
 Executive Manager, Digital SME Banking Products
 
 
 
 Grade:
 
 VP
 
 
 
 Reports to:
 
 Head, Digital Banking
 
 
 
 Location:
 
 Head-Office
 
 
 
 
 
 
 About the Role:
 
 
 
 The Executive Manager &ndash; Digital SME Banking Products will lead the end-to-end development, enhancement and digitization of SME-focused financial products. While digital credit and lending remain a core component of the role, the incumbent will also oversee a wider portfolio of SME offerings including savings, payments, cash-flow solutions, merchant services and value-added digital tools.
 
 
 This role will work closely with Business, Technology, Credit, Risk, Compliance and Operations to design scalable, innovative and customer-centric SME solutions
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 SME Digital Product Strategy
 
 
 <ul>
 <li>
 Develop and refine the SME product roadmap across product lines (digital supply chain financing solutions, credit access, merchant financing, savings, account, etc.).
 </li>
 <li>
 Identify needs of SMEs, micro-enterprises, merchants and other segments using market insights and customer data.
 </li>
 <li>
 Benchmark SME offerings across the industry and region to identify gaps and opportunities.
 </li>
 <li>
 Ensure alignment with regulatory frameworks, risk appetite and the bank&rsquo;s digital strategy.
 </li>
 </ul>
 
 
 Digital Lending &amp; Credit Innovations
 
 
 
 Design and digitize end-to-end SME and lending journeys (Origination to Disbursement and Collections, Merchant integration).
 
 <ul>
 <li>
 Digitize and optimize lending products end-to-end for SME customers (working capital, term loans, invoice financing, merchant credit, etc.).
 </li>
 <li>
 Support creation of new digital credit offerings such as supply chain finance, embedded lending, and platform-based financing.
 </li>
 <li>
 Collaborate with Credit and Risk to design automated rules, scorecards and underwriting logic.
 </li>
 <li>
 Enable integrations with LOS/LMS, CBS, credit bureaus, alternative data sources, and payment systems (including Raast).
 </li>
 </ul>
 
 
 End-to-End Product Development
 
 
 <ul>
 <li>
 Lead the complete digital product lifecycle from concept to launch across segments.
 </li>
 <li>
 Translate product vision into PRDs, business requirements, user flows and customer journeys.
 </li>
 <li>
 Design frictionless digital journeys across mobile app, internet banking, partner portals, and merchant interfaces.
 </li>
 <li>
 Work with engineering team to ensure platform readiness, system integration and timely delivery.
 </li>
 <li>
 Maintain a structured product backlog and lead sprint planning, reviews, and deployment coordination.
 </li>
 <li>
 Drive bundled value propositions including payments, payroll solutions, QR acceptance, and partner integrations.
 </li>
 <li>
 Enable embedded finance through partnerships with fintechs, aggregators and marketplaces.
 </li>
 <li>
 Enhance customer stickiness and lifetime value through ecosystem strategy.
 </li>
 </ul>
 
 
 Regulatory &amp; Governance Alignment
 
 
 <ul>
 <li>
 Ensure product structures comply with SBP regulations and internal credit policies.
 </li>
 <li>
 Coordinate with Compliance, Risk and Internal Audit for necessary approvals.
 </li>
 <li>
 Embed responsible lending principles and consumer protection safeguards within product design.
 </li>
 <li>
 Maintain updated documentation for regulatory reviews.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 
 
 
 
 
 Education
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s in Computer Science, Business, Finance or a related field.
 </li>
 <li>
 Certifications in product management, UX, digital banking or credit risk are a plus.
 </li>
 </ul>
 
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 7+ years in SME digital banking, product development, lending systems or fintech.
 </li>
 <li>
 Hands-on experience with LOS/LMS, scoring engines, APIs, bureau integrations and digital KYC.
 </li>
 <li>
 Strong understanding of retail/SME lending workflows, underwriting, and risk assessment.
 </li>
 <li>
 Ability to write BRDs, PRDs and credit logic documentation.
 </li>
 <li>
 Experience in user journey design and digital optimization.
 </li>
 <li>
 Strong analytical skills for funnel monitoring and portfolio evaluation.
 </li>
 <li>
 Clear and structured communication.
 </li>
 <li>
 Strong stakeholder collaboration and cross-functional leadership.
 </li>
 <li>
 Problem-solving mindset with strong ownership.
 </li>
 </ul>
 
 
 
 
 
 About MMBL:
 
 
 
 Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan instalments), mobile wallets, insurance, G2P, B2B &amp; B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
 
 
 
 
 
 
 Why Join MMBL?
 
 
 
 This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavour.
 
 
 
</div>

Executive Manager, Digital SME Banking Products

<div>
 
 
 Job Title:
 
 AM Digital Products
 
 
 
 Department:
 
 Digital Banking
 
 
 
 Grade:
 
 OG-I
 
 
 
 Reports to:
 
 Head of Digital Banking
 
 
 
 Location:
 
 Head Office
 
 
 
 
 
 
 About the Role:
 
 
 
 
 
 
 We are seeking a dynamic and driven
 
 Product Manager
 
 to lead the end-to-end development of digital banking products from concept to launch. In this role you will work closely with cross-functional teams including Engineering, UI/UX, Business, Operations, Risk &amp; Compliance to define product vision, prioritize features and ensure seamless execution. You will be responsible for translating user needs into actionable features, owning the product roadmap and driving performance through data-driven decision-making.
 
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Initiate, lead, and oversee the development of new digital products and services in collaboration with Engineering, Business, Customer Experience, Risk &amp; Compliance, Operations, and other relevant departments.
 </li>
 <li>
 Define detailed user stories with clear usability and acceptance criteria.
 </li>
 <li>
 Prioritize product features based on business impact, customer feedback, and technical feasibility.
 </li>
 <li>
 Establish, monitor, and own key performance indicators (KPIs) to measure success rates, conversion levels, customer satisfaction, and operational efficiency.
 </li>
 <li>
 Analyze user behavior and data insights to identify opportunities for new feature development, user experience enhancements, and process optimization.
 </li>
 <li>
 Work closely with the UI/UX team to conduct user research, develop customer personas, and refine end-to-end user journeys.
 </li>
 <li>
 Collaborate with internal and external stakeholders to identify new business opportunities and align product strategy with overall organizational goals and objectives.
 </li>
 </ul>
 
 
 
 
 
 Job Requirements:
 
 
 
 
 
 <ul>
 <li>
 
 Education:
 
 Bachelor&rsquo;s degree in Business, Marketing, Computer Science, or a related field. A Master&rsquo;s degree or MBA in Finance, Marketing, or Computer Science will be considered an added advantage.
 </li>
 <li>
 
 Experience:
 
 3&ndash;5 years of hands-on experience in the digital product management domain.
 </li>
 <li>
 Strong understanding of digital product management methodologies, frameworks, and core concepts.
 </li>
 <li>
 Basic knowledge of software development processes and lifecycle.
 </li>
 <li>
 Strong commercial acumen with sound analytical and problem-solving skills.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 About MMBL:
 
 
 
 
 
 
 Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan instalments), mobile wallets, insurance, G2P, B2B &amp; B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.
 
 
 
 
 
 
 Why Join MMBL?
 
 
 
 
 
 
 This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavour.
 
 
 
</div>

AM Digital Products

NineSol Technologies

We are seeking a strategic and analytical Product Manager with a strong background in managing products with a focus on Pay-Per-Click (PPC) advertising, particularly within Google Ads and TROAS (Target Return on Ad Spend). This role requires an individual who can bridge the gap between product development and marketing, optimizing ad campaigns to ensure our products achieve strong returns and market reach.Key ResponsibilitiesProduct Strategy and Roadmap DevelopmentDefine and execute the product roadmap in alignment with the company's vision and market demands.Conduct market research and competitor analysis to identify trends and areas of growth.PPC Campaign ManagementManage and optimize Google Ads campaigns to drive product visibility and sales.Analyze PPC campaign data to adjust strategies, increase click-through rates, and reduce cost per acquisition.Utilize TROAS metrics to continuously improve ad performance, ensuring an optimal return on ad spend.Cross-functional CollaborationCollaborate with development, design, and marketing teams to ensure product updates align with PPC and SEO strategies.Coordinate with PPC specialists and digital marketing teams to leverage insights for improved ad targeting and audience segmentation.Performance Monitoring and AnalysisMonitor key performance metrics and use data to guide decision-making and product adjustments.Generate insights from analytics to continuously improve campaign performance and product features.Report on PPC effectiveness and product performance, making recommendations for future growth and optimization.Customer Insights and FeedbackGather user feedback to refine the product and ensure it meets customer expectations.Use customer data and feedback loops to prioritize product updates and feature requests.Budget Management and AllocationOversee and allocate PPC budget efficiently across campaigns to maximize product exposure within allocated spend.Provide financial projections and ensure all product management decisions align with ROI targets.RequirementsExperience: Proven experience in product management with a focus on digital advertising, PPC campaigns, and Google Ads.Knowledge of TROAS: Expertise in optimizing for target return on ad spend (TROAS) and other performance metrics.Analytical Skills: Strong data analysis skills with experience in tools like Google Analytics, Google Ads, and other PPC management tools.Communication: Excellent verbal and written communication skills with the ability to clearly communicate strategy and goals to cross-functional teams.Technical Skills: Familiarity with web analytics, A/B testing, and campaign optimization tools.Preferred QualificationsEducation: Bachelor's degree in Marketing, Business, or a related field.Tools: Proficiency in Excel and Google Analytics; knowledge of additional performance marketing tools is a plus.Mindset: Strategic thinker who is proactive, self-driven, and passionate about delivering high-performing products.BenefitsCompetitive salaryProfessional development opportunitiesFlexible working hoursJob Type: Full-timeWork Location: In person

Product Manager/PPC

Circles

<div>
 Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
 
 
 Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&amp;), AT&amp;T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
 
 
 Besides its SaaS business, Circles operates three other distinct businesses:
 
 
 <ul>
 <li>
 Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles&rsquo; SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
 </li>
 <li>
 Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
 </li>
 <li>
 Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
 
 
 </li>
 </ul>
 Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
 
 
 
 About Us
 
 
 
 We&rsquo;re a fast-growing digital lifestyle led telco organization, that&rsquo;s brand-driven and believes in bold ideas and impactful storytelling. Our team thrives on originality, creative strategies, and delivering work that cuts through the noise.
 
 
 
 
 The Role
 
 
 
 
 We are looking for a seasoned Product Marketing Manager in Pakistan, with a strong background in digital-fits companies (e.g., Saraz, Careem, Foodpanda, fintechs or super-apps). The ideal candidate has launched, positioned, and scaled consumer-facing digital products in competitive markets and knows how to connect the dots between product, marketing and consumer needs. This is also a client facing role, hence you will be working with Global clients to launch and scale new products.
 
 
 As a Product Marketing Manager, you will bridge product development and market adoption. You&rsquo;ll own go-to-market strategy, product positioning, messaging, by layering strong consumer insights. You will work closely with product managers, sales team, brand, growth, creative and ensure you make the product stand out in the market, to achieve strong adoption and retention. If you&rsquo;re keen on product storytelling combined with a growth mindset, then this role is for you.
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 <ul>
 <li>
 Part of a regional team, you will lead Product marketing for key non-telco global products
 </li>
 <li>
 Develop and execute GTM strategies for new product launches and feature rollouts
 </li>
 <li>
 Define compelling product positioning, value propositions and messaging tailored to different customer segments
 </li>
 <li>
 Collaborate with designers, marketers, and product managers to bring campaigns to life
 </li>
 <li>
 Be a thought partner for global clients, where these non-telco products are launching and ensure the GTM is successful
 </li>
 <li>
 Develop and manage PMM briefs, collaborating with internal teams and external partners to craft compelling product value propositions
 
 
 </li>
 </ul>
 
 
 What We&rsquo;re Looking For
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 4-6 years of experience in product or growth marketing in a digital-first environment (e-commerce, ride-hailing, food delivery, fintech, super-apps)
 </li>
 <li>
 Proven track record of launching and scaling consumer-facing digital products (either B2C or B2B2C)
 </li>
 <li>
 Strong understanding of user journey, growth funnels, and digital marketing channels
 </li>
 <li>
 Experience working cross-functionally with product, design, growth, and data teams
 </li>
 <li>
 A strategic thinker with a creative edge to tell stories in an effective way
 </li>
 <li>
 Excellent project management and organizational skills
 </li>
 <li>
 Advanced proficiency in tools like Google slides, Google sheets and slack
 </li>
 <li>
 Comfortable to work independently in a fast-paced, entrepreneurial environment
 
 
 </li>
 </ul>
 
 
 Great to Have
 
 
 
 
 <ul>
 <li>
 Worked in markets beyond just Pakistan
 </li>
 <li>
 Knowledge of AI tools and leveraging them for everyday work
 </li>
 <li>
 Proven ability to use A/B testing, experimentation, and funnel optimization to drive growth
 
 
 </li>
 </ul>
 
 
 Why Join Us?
 
 
 
 
 <ul>
 <li>
 Be part of a Global team that values creativity and innovation
 </li>
 <li>
 Get exposure to working with Global clients and opportunity to travel
 </li>
 <li>
 Flexible and collaborative culture
 </li>
 <li>
 Competitive salary and growth opportunities
 
 
 </li>
 </ul>
 Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
 
 
 
 Data Protection and Privacy Statement
 
 
 
 By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
 
 Circles&rsquo; Candidate Data Protection and Privacy Policy.
 
 You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
 
 
 To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
 
 
 Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
</div>

Product Marketing Manager / Growth Marketer

easypaisa digital bank

<div>
 
 
 About easypaisa digital bank:
 
 
 
 easypaisa is Pakistan&rsquo;s first digital bank and has advanced Pakistan&rsquo;s digital finance landscape. Backed by our shareholders, Telenor Group-a leading telecom operator in Asia and the Nordics- and Ant Group-the force behind Alipay, the world&rsquo;s leading open internet platform, easypaisa deliver secure, convenient financial solutions to millions of Pakistanis.
 
 
 
 
 
 
 Position Summary:
 
 
 
 The Manager Merchant Products is responsible for identifying merchant needs, market gaps, and commercial opportunities and translating them into clear, structured product requirements for the merchant product and technology teams. The role acts as the bridge between merchant-facing business teams and product development, ensuring that new merchant products and enhancements are grounded in real market demand, operational feasibility, and commercial impact. This role is not a core product owner but a business-side product catalyst, focused on market scanning, requirement definition, and post-launch feedback loops.
 
 
 
 
 
 
 Duties and Responsibilities:
 
 
 <ul>
 <li>
 Continuously scan the market to identify emerging merchant needs, pain points, and adoption barriers across retail, SME, and enterprise segments.
 </li>
 <li>
 Gather structured feedback from merchant acquisition teams, regional sales, key account managers, and merchants
 </li>
 <li>
 Track competitor and regional market offerings to identify feature gaps and differentiation opportunities.
 </li>
 <li>
 Translate market and merchant insights into clear business requirements for new products or enhancements.
 </li>
 <li>
 Act as a single point of contact from the business team for merchant product requirement intake.
 </li>
 <li>
 Collaborate with product managers to clarify requirements, priorities, and scope.
 </li>
 <li>
 Monitor early adoption and usage trends of newly launched merchant products.
 </li>
 <li>
 Collect qualitative and quantitative feedback from merchants and field teams post-launch.
 </li>
 <li>
 Identify product adoption bottlenecks and propose iterative improvements.
 </li>
 <li>
 Support product teams during discovery by providing merchant context and field insights.
 </li>
 <li>
 Coordinate with regional teams for controlled rollouts and feedback collection.
 </li>
 <li>
 Identify operational gaps during pilots and recommend refinements.
 </li>
 <li>
 Support go-to-market readiness by helping define merchant-facing messaging, training needs, and FAQs.
 </li>
 <li>
 Ensure proposed solutions align with merchant strategy, pricing models, and lifecycle programs
 </li>
 <li>
 Prepare concept notes, problem statements, and high-level PRDs for merchant-facing solutions.
 </li>
 <li>
 Identify operational, compliance, or pricing constraints impacting merchant product adoption
 </li>
 <li>
 Manage multiple cross-functional initiatives and foster effective communication across internal and external stakeholders.
 </li>
 <li>
 Ensure effective communication with internal and external stakeholders on progress, challenges, and initiatives.
 </li>
 <li>
 Develop procedures and controls to promote smooth information flow and alignment across teams
 </li>
 <li>
 
 Incumbent shall be responsible to adhere by Easypaisa Bank Behaviors in all aspects of his/her work conduct
 
 </li>
 </ul>
 
 
 
 
 
 Role Relationship
 
 
 
 
 Internal
 
 
 <ul>
 <li>
 Acquiring Sales Teams
 </li>
 <li>
 Products Team
 </li>
 <li>
 Regional Sales Team
 </li>
 <li>
 Marketing
 </li>
 <li>
 Technology (Planning, Development)
 </li>
 </ul>
 
 
 External
 
 
 <ul>
 <li>
 New potential merchants
 </li>
 <li>
 Existing Merchants
 </li>
 <li>
 Vendors to support new acquisitions
 </li>
 </ul>
 
 
 
 
 
 Knowledge and Experience
 
 
 
 
 Education:
 
 Bachelor&rsquo;s Degree in Business, Marketing or Finance. MBA to be preferred
 
 
 
 Experience:
 
 
 <ul>
 <li>
 3&ndash;6 years of experience in merchant business, fintech, payments, telecom, or retail banking.
 </li>
 <li>
 Exposure to merchant acquisition, merchant operations, or merchant growth functions.
 </li>
 <li>
 Experience working with product or technology teams in a requirement-gathering or business analysis capacity is preferred.
 </li>
 <li>
 Understanding of merchant payment flows (QR, POS, settlements) is highly desirable.
 </li>
 </ul>
 
 
 Behavioral Skills &amp; Competencies:
 
 
 <ul>
 <li>
 Strong understanding of payments, acquiring, QR/POS, and digital wallets
 </li>
 <li>
 Comfort with data, metrics, and business impact analysis.
 </li>
 <li>
 Excellent negotiation, persuasion, and relationship management skills
 </li>
 <li>
 Proficient in MS Office (MS Word, Excel, PowerPoint) and campaign tools
 </li>
 <li>
 Deep understanding of merchant acquiring business
 </li>
 <li>
 Written and verbal communication skills
 </li>
 <li>
 Ability to handle pressure situations
 </li>
 <li>
 Team Management Skills
 </li>
 <li>
 Quick to learn and dynamic personality
 </li>
 </ul>
 
 
</div>

Manager Merchant Products

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