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digital marketing manager Jobs in Karachi

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lead generation specialist

digital marketing executive Jobs in Karachi

digital marketing executive

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growth marketing manager

Cubix Pvt Ltd

Job SummaryAs a Brand Executive, you will own and scale the brand identity of our software products across all digital touchpoints. You will translate product capabilities into clear, compelling narratives that drive user acquisition, engagement, and retention. This role sits at the intersection of product, marketing, and growth.Key Responsibilities<ul><li>Define and evolve the brand positioning, voice, and messaging aligned with product strategy</li><li>Build a consistent brand experience across website, app, campaigns, and user journeys</li><li>Collaborate with product, design, and growth teams to align brand with user experience</li><li>Lead go-to-market (GTM) strategies for new features, releases, and launches</li><li>Ensure brand consistency across all channels (paid ads, social, content, app stores, etc.)</li><li>Analyze market trends, competitors, and user insights to refine brand direction</li><li>Own content strategy including landing pages, product messaging, and campaigns</li><li>Work closely with performance marketing to ensure brand + conversion alignment</li></ul>Requirements<ul><li>1&ndash;2 years of experience in brand, product marketing, or growth (preferably in tech)</li><li>Strong understanding of digital products, user journeys, and conversion funnels</li><li>Experience working with cross-functional teams (product, design, engineering)</li><li>Ability to translate technical features into clear user benefits</li><li>Data-driven mindset with experience using analytics tools</li><li>Strong storytelling and communication skills</li></ul>Job Type: Full-timeWork Location: In person

Brand Executive

Caregenix Solutions

Location: DHA Phase 2, Karachi Timing: Night Shift I 6 pm - 3 am/ 7 pm - 4 am (US Hours)Key Responsibilities:<ul><li>Develop and execute comprehensive digital marketing strategies aligned with business goals across RPM, RCM, and AI healthcare solutions.</li><li>Plan, manage, and optimize multi-channel digital campaigns including SEO, SEM, social media, email marketing, and display advertising.</li><li>Drive lead generation and customer acquisition through performance marketing campaigns and conversion optimization.</li><li>Manage and enhance the company&rsquo;s online presence including website, landing pages, and digital assets.</li><li>Collaborate with content and design teams to create high-quality, engaging digital content (blogs, videos, case studies, ads, etc.).</li><li>Ensure all digital content aligns with brand messaging, healthcare compliance, and accuracy standards.</li><li>Monitor and analyze campaign performance using analytics tools (Google Analytics, ad platforms, CRM tools) and optimize based on insights.</li><li>Conduct keyword research, SEO audits, and implement on-page/off-page optimization strategies.</li><li>Manage paid advertising budgets and ensure maximum ROI across platforms (Google Ads, Meta, LinkedIn, etc.).</li><li>Track industry trends, competitor strategies, and emerging digital marketing technologies to stay ahead in the healthcare space.</li><li>Build and execute email marketing and marketing automation workflows to nurture leads.</li><li>Collaborate with cross-functional teams (sales, product, partnerships) to align marketing efforts with business objectives.</li><li>Support digital initiatives for partnerships with clinics, providers, and healthcare organizations.</li></ul>Assist in digital promotion for events, webinars, and industry conferences.Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field (Master&rsquo;s preferred).</li><li>Minimum 5 years of proven experience in digital marketing, performance marketing, or growth marketing roles.</li><li>Prior experience in the IT and/or Healthcare industry is required.</li><li>Hands-on experience with SEO, SEM, paid media (Google Ads, Meta, LinkedIn), and email marketing campaigns.</li><li>Strong understanding of digital marketing funnels, lead generation, and conversion optimization.</li><li>Proven experience managing and optimizing multi-channel digital campaigns with measurable ROI.</li><li>Experience with analytics and reporting tools (e.g., Google Analytics, Google Tag Manager, CRM platforms).</li><li>Familiarity with marketing automation tools (e.g., HubSpot or similar platforms) and lead nurturing workflows.</li><li>Experience working with US-based audiences and markets is a strong plus.</li><li>Strong analytical mindset with the ability to interpret data and make data-driven decisions.</li><li>Excellent communication, collaboration, and stakeholder management skills.</li><li>Ability to manage multiple campaigns and projects in a fast-paced, deadline-driven environment.</li></ul>Job Type: Full-timePay: Up to Rs250,000.00 per monthApplication Question(s):<ul><li>What is your expected pay?</li></ul>Work Location: In person

Digital Marketing Manager

Flipdish

<div>At Flipdish, we're turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that's anything but.
<h2 class="jobSectionHeader">
About the Role</h2>

We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.

You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.

This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
<h2 class="jobSectionHeader">
Key Responsibilities</h2>
<h3 class="jobSectionHeader">Lifecycle Communications and Onboarding</h3>
<ul><li>Own customer onboarding communications across email, WhatsApp, and in-product touch points.</li>
<li>Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.</li>
<li>Ensure consistent messaging that aligns with product positioning and customer expectations.</li>
</ul><h3 class="jobSectionHeader">Customer Engagement and Retention</h3>
<ul><li>Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.</li>
<li>Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.</li>
<li>Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.</li>
<li>Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.</li>
</ul><h3 class="jobSectionHeader">Expansion and Growth</h3>
<ul><li>Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.</li>
<li>Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.</li>
<li>Identify optimal moments in a customer's lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.</li>
</ul><h3 class="jobSectionHeader">Cross-Functional Alignment</h3>
<ul><li>Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.</li>
<li>Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.</li>
<li>Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.</li>
</ul><h3 class="jobSectionHeader">Measurement and Optimisation</h3>
<ul><li>Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.</li>
<li>Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.</li>
<li>Champion best practice in customer communications and design processes that improve message quality and timing.</li>
</ul><h2 class="jobSectionHeader">Key KPIs</h2>
<ul><li>Expansion in MRR from lifecycle and cross-sell campaigns</li>
<li>Reduction in overall churn through targeted intervention</li>
<li>Increased customer activation, feature adoption, and order volume</li>
<li>Improved engagement rates across lifecycle channels</li>
<li>Reduction of uncoordinated customer messaging across departments</li>
</ul><h2 class="jobSectionHeader">About You</h2>
<ul><li>Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.</li>
<li>Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.</li>
<li>Data-driven mindset with the ability to interpret insights and act on them quickly.</li>
<li>Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.</li>
<li>Excellent communication and copywriting skills, with a talent for simplifying complex concepts.</li>
<li>Experience using Intercom for customer communication, support, or automation would be a big advantage.</li>
<li>Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.</li>
<li>Experience messaging to customers in the UK and Ireland is essential.</li>
<li>Ability to adhere to brand guidelines and tone of voice is essential.</li>
<li>Previous experience communicating to or working with restaurants or takeaways is an advantage.</li>
<li>Comfortable working cross-functionally and influencing without authority.</li>
<li>Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.</li>
<li>Passionate about customer experience, retention, and delivering value throughout the lifecycle.</li>
<li>Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.</li>
</ul><h3 class="jobSectionHeader"> About Flipdish</h3>

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
<h3 class="jobSectionHeader">
Our culture</h3>

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that's because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We're a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We're focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don't see an opening just yet, do get in touch and register your interest with us anyway. We'll be in touch as soon as something suitable opens up.
<h3 class="jobSectionHeader">
Don't be shy. Apply.</h3>

We know that imposter syndrome can be a thing. Don't let it be. We want enthusiastic people from all backgrounds. If you feel like you're up for working with us, get in touch.

We also understand some candidates might need assistance. That's not a problem in the slightest. Just reach out to us, we'd love to hear from you.</div>

Customer Lifecycle Marketing Manager

Skyray Ventures

ROLE OVERVIEWWe are looking for a confident, results-driven Outbound Marketing Manager to lead and scale our outbound BD team. You will be responsible for managing a team of BD interns who send cold outreach to YouTubers, podcasters, and content creators, with the goal of booking qualified sales calls for our closing team. This is a leadership and accountability role &mdash; you will own the numbers, manage the team, and drive results. If the team is booking 1-2 calls a month, that is a failure. We expect 20-30+ qualified calls booked per month under your leadership.RESPONSIBILITIES<ul><li>	Lead and manage a team of BD interns sending cold email and DM outreach daily</li></ul><ul><li>	Set daily, weekly, and monthly targets for the team and hold them accountable through clear KPIs</li></ul><ul><li>	Review and improve all outreach copy &mdash; subject lines, email sequences, DM scripts &mdash; to increase reply and booking rates</li></ul><ul><li>	Track all outreach activity, reply rates, and booked calls in a Google Sheet dashboard updated daily</li></ul><ul><li>	Identify and source prospect lists of YouTubers, podcasters, streamers, and content creators for outreach</li></ul><ul><li>	Test new outreach angles, channels, and formats &mdash; cold email, Instagram DM, LinkedIn, Twitter DM</li></ul><ul><li>	Manage Gmail accounts and rotate sending infrastructure to maintain inbox deliverability</li></ul><ul><li>	Report weekly to the Founder with full outreach stats, what is working, what is not, and the plan to improve</li></ul><ul><li>	Work with the AI Operations Manager to automate and scale outreach workflows over time</li></ul><ul><li>	Coordinate with the sales team to ensure booked calls are qualified and showing up</li></ul>REQUIREMENTS<ul><li>	Strong leadership and communication skills in English &mdash; written and spoken, professional standard</li></ul><ul><li>	Experience managing a team of outreach or BD specialists</li></ul><ul><li>	Understanding of cold email best practices &mdash; deliverability, sequences, personalisation, follow-ups</li></ul><ul><li>	Data-driven &mdash; tracks everything, reports clearly, makes decisions based on numbers</li></ul><ul><li>	Confident communicator who can hold the team accountable without micromanaging</li></ul><ul><li>	Active AI user &mdash; uses Claude or ChatGPT to write copy, improve sequences, and work faster</li></ul><ul><li>	Based in Pakistan or willing to work Pakistan hours &mdash; strong preference for candidates who can manage and relate to a Pakistani BD team</li></ul>NICE TO HAVE<ul><li>	Experience with cold email tools &mdash; Instantly, Smartlead, Lemlist, or similar</li></ul><ul><li>	Experience with LinkedIn outreach automation</li></ul><ul><li>	Understanding of the creator economy &mdash; YouTubers, podcasters, streamers, personal brands</li></ul><ul><li>	Background in sales, business development, or growth marketing</li></ul><ul><li>	Experience using n8n, Make, or Zapier for outreach automation</li></ul>KPIs YOU WILL BE HELD TO<ul><li>	Minimum 20 qualified sales calls booked per month within 60 days of starting</li></ul><ul><li>	Team sending minimum 100 personalised outreach messages per day</li></ul><ul><li>	Weekly outreach report submitted every Monday without fail</li></ul><ul><li>	Reply rate improvement tracked and reported monthly</li></ul>Job Types: Full-time, Part-timeApplication Question(s):<ul><li>Send your CV along with a brief breakdown of an outreach campaign you have managed &mdash; the target audience, the approach, the volume, and the results in calls or meetings booked. </li></ul>Work Location: In person

Outbound Marketing Manager- Remote

<div>
 
 At Flipdish, we&rsquo;re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.
 
 
 
 
 
 Everything we do is designed to make running a restaurant satisfyingly simple in a world that&rsquo;s anything but.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.
 
 
 
 
 
 You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.
 
 
 
 
 
 This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Lifecycle Communications and Onboarding
 
 
 
 
 
 <ul>
 <li>
 Own customer onboarding communications across email, WhatsApp, and in-product touch points.
 </li>
 <li>
 Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.
 </li>
 <li>
 Ensure consistent messaging that aligns with product positioning and customer expectations.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement and Retention
 
 
 
 
 
 <ul>
 <li>
 Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.
 </li>
 <li>
 Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.
 </li>
 <li>
 Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.
 </li>
 <li>
 Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.
 </li>
 </ul>
 
 
 
 
 
 Expansion and Growth
 
 
 
 
 
 <ul>
 <li>
 Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.
 </li>
 <li>
 Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.
 </li>
 <li>
 Identify optimal moments in a customer&rsquo;s lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Alignment
 
 
 
 
 
 <ul>
 <li>
 Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.
 </li>
 <li>
 Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.
 </li>
 <li>
 Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.
 </li>
 </ul>
 
 
 
 
 
 Measurement and Optimisation
 
 
 
 
 
 <ul>
 <li>
 Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.
 </li>
 <li>
 Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.
 </li>
 <li>
 Champion best practice in customer communications and design processes that improve message quality and timing.
 </li>
 </ul>
 
 
 
 
 
 Key KPIs
 
 
 
 
 
 <ul>
 <li>
 Expansion in MRR from lifecycle and cross-sell campaigns
 </li>
 <li>
 Reduction in overall churn through targeted intervention
 </li>
 <li>
 Increased customer activation, feature adoption, and order volume
 </li>
 <li>
 Improved engagement rates across lifecycle channels
 </li>
 <li>
 Reduction of uncoordinated customer messaging across departments
 </li>
 </ul>
 
 
 
 
 
 About You
 
 
 
 
 
 <ul>
 <li>
 Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.
 </li>
 <li>
 Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.
 </li>
 <li>
 Data-driven mindset with the ability to interpret insights and act on them quickly.
 </li>
 <li>
 Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.
 </li>
 <li>
 Excellent communication and copywriting skills, with a talent for simplifying complex concepts.
 </li>
 <li>
 Experience using Intercom for customer communication, support, or automation would be a big advantage.
 </li>
 <li>
 Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.
 </li>
 <li>
 Experience messaging to customers in the UK and Ireland is essential.
 </li>
 <li>
 Ability to adhere to brand guidelines and tone of voice is essential.
 </li>
 <li>
 Previous experience communicating to or working with restaurants or takeaways is an advantage.
 </li>
 <li>
 Comfortable working cross-functionally and influencing without authority.
 </li>
 <li>
 Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.
 </li>
 <li>
 Passionate about customer experience, retention, and delivering value throughout the lifecycle.
 </li>
 <li>
 Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.
 </li>
 </ul>
 
 
 
 
 🦄
 
 About Flipdish
 
 
 
 We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.
 
 
 
 
 
 AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.
 
 
 
 
 
 But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
 
 
 
 
 
 
 🫀Our culture
 
 
 
 
 
 
 At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it
 
 is
 
 !). But, this all depends on our employees. And that&rsquo;s because we trust our employees to define what sort of an employer Flipdish is.
 
 
 
 
 
 Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.
 
 
 
 
 
 We&rsquo;re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.
 
 
 
 
 
 We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We&rsquo;re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!
 
 
 
 
 
 So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don&rsquo;t see an opening just yet, do get in touch and register your interest with us anyway. We&rsquo;ll be in touch as soon as something suitable opens up.
 
 
 
 
 
 
 🙈Don&rsquo;t be shy. Apply.
 
 
 
 
 
 
 We know that imposter syndrome can be a thing. Don&rsquo;t let it be. We want enthusiastic people from all backgrounds. If you feel like you&rsquo;re up for working with us, get in touch.
 
 
 
 
 
 We also understand some candidates might need assistance. That&rsquo;s not a problem in the slightest. Just reach out to us, we&rsquo;d love to hear from you.
 
</div>

UBL - United Bank Limited

<div>
 
 
 Role Overview
 
 
 
 The Head of Marketing will lead the marketing, brand, and communications strategy for the Digital Banking Group, driving customer growth, brand trust, and market leadership in an increasingly digital financial landscape.
 
 
 This role is responsible for building a differentiated financial brand while ensuring strong alignment between marketing, product, growth, and customer experience. The position oversees brand marketing, integrated marketing communications, consumer insights and research, social media, and content strategy to deliver measurable business impact.
 
 
 The Head of Marketing will work closely with executive leadership to strengthen the group&rsquo;s market presence, accelerate adoption of digital financial services, and position the Digital Banking Group as a trusted and innovative financial platform.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Brand Leadership and Market Positioning:
 
 
 <ul>
 <li>
 Define and lead the long term brand strategy for the Digital Banking Group
 </li>
 <li>
 Build a strong and trusted financial brand through high impact marketing initiatives
 </li>
 <li>
 Ensure consistent brand positioning and messaging across all customer touchpoints
 </li>
 <li>
 Act as the custodian of brand integrity across marketing, product, partnerships, and communications
 </li>
 <li>
 Lead major brand campaigns that strengthen market leadership and customer trust
 </li>
 </ul>
 
 
 
 
 
 Integrated Marketing Communications
 
 
 <ul>
 <li>
 Develop and lead an integrated marketing communications strategy that aligns all marketing channels and customer touchpoints
 </li>
 <li>
 Drive cohesive campaign planning across digital platforms, social media, content, partnerships, and traditional media
 </li>
 <li>
 Ensure seamless alignment between brand marketing, product marketing, and growth initiatives
 </li>
 <li>
 Deliver integrated campaigns that support brand equity, product adoption, and customer engagement
 </li>
 </ul>
 
 
 
 
 
 Consumer Insights and Research
 
 
 <ul>
 <li>
 Lead consumer insights, research, and market intelligence to inform marketing and product strategy
 </li>
 <li>
 Establish frameworks for brand tracking, customer segmentation, and journey analysis
 </li>
 <li>
 Translate insights into actionable strategies that improve acquisition, engagement, and retention
 </li>
 <li>
 Ensure data driven decision making across all marketing initiatives
 </li>
 </ul>
 
 
 
 
 
 Social Media and Digital Engagement
 
 
 <ul>
 <li>
 Lead the social media strategy for the Digital Banking Group to build credibility, engagement, and brand affinity
 </li>
 <li>
 Strengthen the group&rsquo;s digital presence through effective storytelling and community engagement
 </li>
 <li>
 Implement social listening and sentiment monitoring to support brand strategy and reputation management
 </li>
 <li>
 Develop influencer and partnership frameworks that enhance brand reach and engagement
 </li>
 </ul>
 
 
 
 
 
 Content Strategy and Thought Leadership
 
 
 <ul>
 <li>
 Develop and oversee a comprehensive content strategy across digital and owned platforms
 </li>
 <li>
 Position the Digital Banking Group as a trusted voice in digital finance and financial inclusion
 </li>
 <li>
 Lead the creation of high quality content that drives customer engagement and financial literacy
 </li>
 <li>
 Ensure content supports acquisition, engagement, and long term brand building
 </li>
 </ul>
 
 
 
 
 
 Marketing Performance and Growth
 
 
 <ul>
 <li>
 Drive marketing strategies that accelerate customer acquisition and product adoption
 </li>
 <li>
 Define clear KPIs and performance frameworks to measure marketing effectiveness
 </li>
 <li>
 Optimize marketing investments through data, experimentation, and performance analytics
 </li>
 <li>
 Collaborate closely with product and growth teams to strengthen the customer lifecycle
 </li>
 </ul>
 
 
 
 
 
 Leadership and Organizational Development
 
 
 <ul>
 <li>
 Build and lead a high performing marketing organization across brand, integrated marketing communications, research, social media, and content marketing
 </li>
 <li>
 Foster a culture of innovation, experimentation, and customer centric thinking
 </li>
 <li>
 Develop strong collaboration across product, technology, and customer experience teams
 </li>
 <li>
 Mentor and develop marketing leaders across the organization
 </li>
 </ul>
 
 
 
 
 
 QUALIFICATIONS, EXPERIENCE AND SKILLS:
 
 
 
 
 
 <ul>
 <li>
 15+ years of experience in marketing, brand strategy, or growth marketing.
 </li>
 <li>
 Experience within fintech, banking, digital platforms, or technology led organizations.
 </li>
 <li>
 Proven track record of building and scaling consumer facing brands.
 </li>
 <li>
 Strong expertise in integrated marketing communications, digital marketing, and content ecosystems.
 </li>
 <li>
 Experience leading research driven marketing strategies and consumer insight frameworks.
 </li>
 <li>
 Demonstrated leadership experience managing cross functional teams.
 </li>
 <li>
 Strategic mindset with strong commercial and analytical capabilities.
 </li>
 <li>
 Excellent stakeholder management and executive communication skills.
 </li>
 </ul>
 
 
</div>

Head of Marketing - Digital Banking Group

FMCG

Key Responsibilities Growth Strategy<ul><li>Develop and execute e-commerce growth strategies</li><li>Drive revenue, traffic, and conversion targets</li><li>Plan and implement customer acquisition and retention initiatives</li></ul>Performance Marketing<ul><li>Manage Meta Ads (Facebook &amp; Instagram) and Google Ads campaigns</li><li>Optimize campaigns for ROAS, CPA, and CTR</li><li>Plan and manage marketing budgets with a strong ROI focus</li></ul>E-Commerce Management<ul><li>Manage platforms such as Shopify, WooCommerce, and Daraz</li><li>Optimize product listings, pricing, and promotions</li><li>Coordinate with supply chain for inventory planning</li></ul>Analytics &amp; Reporting<ul><li>Analyze performance using tools like Google Analytics and Meta Business Suite</li><li>Prepare weekly and monthly reports</li><li>Conduct A/B testing and improve conversion rates</li></ul>Cross-Functional Collaboration<ul><li>Work closely with creative teams for campaign development</li><li>Align with sales and operations teams</li><li>Manage external agencies and vendors</li></ul>Required Skills<ul><li>Strong expertise in Performance Marketing (Meta &amp; Google Ads)</li><li>Hands-on experience with e-commerce platforms</li><li>Data analysis and reporting skills</li><li>Conversion Rate Optimization (CRO)</li><li>Excellent communication and stakeholder management</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field</li><li>3&ndash;6 years of experience in E-commerce, Digital Marketing, or Growth roles</li></ul>Preferred Experience<ul><li>Experience in D2C (Direct-to-Consumer) brands</li><li>Background in FMCG, retail, or startups</li><li>Hands-on campaign and budget management experience</li></ul>Job Type: Full-timePay: From Rs350,000.00 per monthWork Location: In person

Sr. Manager Growth (Marketing & E-Commerce)

Explore 1108+ Growth marketing manager in Karachi this April. Find roles across top companies and apply now to boost your career.

1108 growth marketing manager jobs In Karachi

Brand Executive

Digital Marketing Manager

Customer Lifecycle Marketing Manager

Outbound Marketing Manager- Remote

Customer Lifecycle Marketing Manager

Head of Marketing - Digital Banking Group

Sr. Manager Growth (Marketing & E-Commerce)