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digital marketing manager Jobs in Karachi

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WPP Media

<div>
 
 
 About WPP Media
 
 
 
 
 WPP is the trusted growth partner for the world&rsquo;s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships &ndash; all united by our pioneering agentic marketing platform, WPP Open &ndash; we help clients navigate change, capture opportunity, and deliver transformational growth.
 
 
 WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
 
 
 For more information, visit wppmedia.com.
 
 
 
 
 About WPP Media
 
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
 </li>
 </ul>
 
 Reporting of the role
 
 
 
 This role reports to Business Manager
 
 
 
 
 3 Best Things About The Job:
 
 
 
 
 <ul>
 <li>
 A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
 </li>
 <li>
 Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field
 </li>
 <li>
 Be an expert hybrid planner in both traditional and digital mediums
 
 
 </li>
 </ul>
 
 
 In Three Months:
 
 
 
 
 
 In this role, your goals will be:
 
 
 
 <ul>
 <li>
 Been up to speed with cutting edge proprietary planning tools as well as being able to extract and analyze important data; validating our recommendations
 </li>
 <li>
 You would have a pulse of the business category &amp; knowledge of competitive frame
 </li>
 <li>
 Worked on moderate scaled live campaigns
 </li>
 <li>
 Have initiated contact with key media partners and understood the baseline of their offerings particularly digital and traditional
 </li>
 <li>
 Connected with internal specialist &amp; external stakeholders&rsquo; units to integrate solutions
 
 
 </li>
 </ul>
 
 
 In Six Months:
 
 
 
 
 <ul>
 <li>
 Been able to comprehend and apply our proprietary planning framework model in key campaigns
 </li>
 <li>
 You would have landed live; larger scaled campaigns
 </li>
 <li>
 You will have started to build relationships with the key decision makers within the current client portfolio
 </li>
 <li>
 Master a flawless media execution process, working alongside various stakeholders
 
 
 </li>
 </ul>
 
 
 In 12 Months:
 
 
 
 
 <ul>
 <li>
 Develop a strong category acumen - from a media and business point of view
 </li>
 <li>
 Identify a pipeline of commercially viable solutions to support our client&rsquo;s goals
 </li>
 <li>
 Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning
 
 
 </li>
 </ul>
 
 
 What Your Day Job Looks Like At Mindshare:
 
 
 
 
 <ul>
 <li>
 Work closely with Media Planner to develop and maintain media plans
 </li>
 <li>
 Prepare and update purchase orders within the execution framework
 </li>
 <li>
 Manage Tracking of Client and Competition.
 </li>
 <li>
 Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
 </li>
 <li>
 Analyze data to provide client with recommendations for optimizations.
 </li>
 <li>
 Maintain relationships with media suppliers and internal teams
 </li>
 <li>
 Prepare and update media flowcharts for Media Planner&rsquo;s assistance.
 </li>
 <li>
 Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third-party resources
 </li>
 <li>
 Monitor client billing; resolve any related issues
 </li>
 <li>
 Ensure all media projects proceed according to plan and on deadline
 </li>
 <li>
 Participate in media-planning strategy meetings with team members and help develop new ideas for client media plans.
 </li>
 <li>
 Maintain a record of basic deliverables i.e. Droppages, premium positions etc.
 </li>
 <li>
 To acquire knowledge on demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
 </li>
 <li>
 Steward&rsquo;s media buys in market to assure continuity and campaign delivery.
 </li>
 <li>
 Create and maintain detailed/accurate files for each client for whom you are responsible.
 </li>
 <li>
 Demonstrates highly organized campaign/timeline management, with strong attention to detail.
 
 
 </li>
 </ul>
 
 
 What You&rsquo;ll Bring:
 
 
 
 
 <ul>
 <li>
 Curious and willing to learn with passion to leverage opportunities from challengers to leading brands
 </li>
 <li>
 Strong analytical skills
 </li>
 <li>
 Excellent personal/organizational management
 </li>
 <li>
 Good interpersonal &amp; social relations
 </li>
 <li>
 Experience in handling marketing campaigns in mainstream media
 </li>
 <li>
 Strong understanding of the cultural and consumer trends that are changing the media landscape
 
 
 </li>
 </ul>
 
 
 Minimum Qualifications:
 
 
 
 
 <ul>
 <li>
 Minimum 1 year in media/digital/marketing experience
 </li>
 <li>
 Fresh graduates are also encouraged to apply
 </li>
 <li>
 BBA/MBA in Marketing or Media Sciences from a reputable university.
 </li>
 <li>
 Digital media experience is an added advantage
 
 
 </li>
 </ul>
 
 
 Life At WPP Media &amp; Benefits
 
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 
 About Pakistan
 
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice (
 
 https://www.wppmedia.com/pages/privacy-policy)
 
 for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
 
 
</div>

Assistant Media Planner

Gulf Trading

Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeExperience Required: 3&ndash;4 yearsPreferred Candidate: FemaleAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company representing multiple international brands across the fragrance, personal care, and beauty categories. As our brand portfolio continues to grow, we are looking for a proactive and experienced Account Manager to support and manage marketing campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for a mid-level Account Manager with 3&ndash;4 years of relevant experience in brand management, account management, marketing, advertising, or campaign execution.The ideal candidate should have hands-on experience in campaign planning, digital marketing, ATL media, BTL activations, retail branding, content coordination, and on-ground execution. The candidate will be responsible for managing multiple brand campaigns, coordinating with internal teams and external partners, and ensuring that all deliverables are completed on time and according to brand standards.Key ResponsibilitiesPlan and manage marketing campaigns for assigned brands across Digital, ATL, and BTL platforms.Support the development of 360-degree marketing plans, including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, content calendars, creative directions, activation plans, launch plans, and execution timelines.Coordinate with creative, content, digital, media buying, sales, retail, and operations teams.Manage ATL activities, including billboards, outdoor branding, radio, cinema, print, and other traditional media.Manage BTL activities, including mall activations, store branding, POSM, kiosks, sampling, events, and consumer engagement activities.Oversee digital campaigns, including social media content, paid advertising, influencer collaborations, and online brand visibility.Coordinate with vendors, agencies, influencers, production teams, media partners, malls, and retail partners.Ensure all brand communication is aligned with the brand&rsquo;s positioning, visual identity, target audience, and campaign objectives.Monitor campaign performance and prepare reports with recommendations for future improvements.Conduct market visits, retail checks, competitor analysis, and consumer trend reviews.Manage campaign timelines, budgets, deliverables, and execution quality.Ensure consistent brand visibility across retail stores, modern trade, digital platforms, events, and other consumer touchpoints.RequirementsMinimum 3&ndash;4 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Hands-on experience managing Digital, ATL, and BTL campaigns.Understanding of 360-degree campaign planning and execution.Experience managing multiple brands, campaigns, vendors, and external partners.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Good communication, presentation, negotiation, and coordination skills.Ability to manage projects independently while working closely with senior management and internal teams.Strong creative understanding with the ability to prepare clear briefs and evaluate creative concepts.Must be organized, responsible, deadline-driven, and detail-oriented.Experience with FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Female candidates will be preferred.Send your resume at nashia@gulftradingcorporation.comPay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Account Manager – Digital, ATL & BTL

OmalbyKomal

Job Description &ndash; Performance MarketerPosition: Performance Marketer Department: Marketing Industry: Women's Fashion &amp; Textile Clothing Reports To: Business Head / CEOJob SummaryThe Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.Key Responsibilities Performance Marketing<ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul>E-commerce Growth<ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul>Analytics &amp; Reporting<ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul>Audience &amp; Customer Acquisition<ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul>Collaboration<ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul>Market Research<ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul>Required Skills<ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul>Preferred Skills<ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul>Working Environment<ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul>Work Location: In person

Performance Marketer

ABS INTERNATIONAL

Join Our Digital Marketing TeamWe're looking for a PPC Executive who understands paid advertising and enjoys improving campaign performance through data-driven decisions. If you have experience managing Google Ads campaigns and optimizing results, we'd love to hear from you.About the CompanyWe are a growing organization focused on delivering measurable results through digital marketing and operational excellence. We offer a professional, collaborative environment where employees can develop their skills and contribute to meaningful projects.Job Details<ul><li>Position: PPC Executive</li><li>Job Type: Full-Time (On-Site)</li><li>Location: Gulshan-e-Iqbal Block 13, Main University Road, Karachi</li><li>Shift: 6:00 AM &ndash; 2:00 PM</li></ul>Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns.</li><li>Monitor campaign performance and optimize for ROI.</li><li>Conduct keyword research and competitor analysis.</li><li>Write effective ad copy and optimize landing page performance.</li><li>Track conversions using Google Analytics and Google Tag Manager (preferred).</li><li>Prepare weekly and monthly performance reports.</li><li>Monitor budgets and improve campaign efficiency.</li><li>Stay updated with PPC trends and platform updates.</li></ul>Required Qualifications<ul><li>Minimum 1 year of hands-on PPC experience.</li><li>Experience managing Google Ads campaigns.</li><li>Good understanding of keyword research, bidding strategies, and conversion tracking.</li><li>Familiarity with Google Analytics.</li><li>Strong analytical and reporting skills.</li><li>Good communication and time management skills.</li><li>Available to work on-site.</li></ul>Preferred Qualifications<ul><li>Google Ads Certification.</li><li>Experience with Google Tag Manager.</li><li>Experience managing multiple PPC campaigns.</li><li>Basic understanding of SEO and landing page optimization.</li></ul>Compensation &amp; Benefits<ul><li>Competitive monthly salary based on skills and experience.</li><li>Performance-based growth opportunities.</li><li>Professional work environment.</li><li>Paid annual and public holidays as per company policy.</li><li>Ongoing learning and skill development.</li></ul>Why Join Us?<ul><li>Work on real marketing campaigns.</li><li>Supportive and collaborative team.</li><li>Opportunity to grow your digital marketing career.</li><li>Stable, full-time on-site role.</li></ul>Apply NowIf you're passionate about paid advertising and can deliver data-driven results, we'd love to receive your application.Application Question(s):<ul><li>Are you currently residing in Karachi? (Answer with &quot;Yes&quot; or &quot;No&quot;)</li><li>Are you able to commute to and work on-site in Gulshan-e-Iqbal, Karachi?</li><li>Are you available to work the evening shift from 6:00 PM to 2:00 AM?</li><li>Do you have hands-on experience managing live PPC campaigns on Google Ads with real budgets?</li><li>Are you familiar with campaign performance metrics such as CTR, CPC, ROAS, and Quality Score?</li><li>Are you available to join us immediately if selected?</li></ul>Work Location: In person

PPC Executive (Google Ads) – On-Site | Gulshan-e-Iqbal, Karachi

Maktabat ul Madina Dawat-e-Islami

WE'RE HIRING | E-Commerce ManagerTimezone Watches International is looking for a results-driven E-Commerce Manager to lead and scale our online business across the Pakistan and Dubai markets.Employment Type: In-HouseKey Responsibilities:<ul><li>Manage and optimize end-to-end e-commerce operations.</li><li>Oversee customer support to ensure an exceptional shopping experience.</li><li>Lead and coordinate with Media Buyers for Meta Ads and performance marketing campaigns.</li><li>Drive online sales growth through data-driven strategies and continuous optimization.</li><li>Monitor website performance, sales metrics, and customer insights to improve conversions.</li><li>Manage digital marketing budgets and optimize campaign performance across multiple markets.</li><li>Plan and execute A/B testing for creatives, audiences, and landing pages to maximize ROAS.</li></ul>Requirements:<ul><li>4&ndash;5+ years of experience in E-Commerce Management and Performance Marketing.</li><li>Proven experience managing campaigns in Pakistan and UAE (Dubai) markets.</li><li>Demonstrated ROI/ROAS success with measurable case studies.</li><li>Experience managing PKR 100 Million+ advertising budget (or equivalent) in a single market/campaign.</li><li>Hands-on expertise with Meta Ads, Google Ads, and TikTok Ads.</li><li>Strong knowledge of GA4, Meta Pixel, Conversion Tracking, CAC, CPA, LTV, and ROAS reporting.</li><li>Understanding of consumer behavior and market dynamics in Pakistan and Dubai.</li><li>Experience managing advertising budgets across multiple markets simultaneously.</li><li>Strong analytical, leadership, and communication skills.</li><li>Google Ads and Meta Blueprint certifications will be an added advantage.</li><li>Good English communication skills; Urdu and Arabic are a plus.</li></ul>If you're passionate about e-commerce and performance marketing and are ready to scale a growing international brand, we'd love to hear from you!Apply Now by sending your CV to:hr.timezonewatches@gmail.comWhatsApp: 0332-0382736Timezone Watches International is an equal opportunity employer. We value talent, innovation, and a customer-first mindset.Pay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

E- Commence Manager

JBS Global - Jaffer Business Systems

<div>
 Role Overview
 
 
 We are looking for a creative and technically skilled
 
 Frontend Developer &amp; UI/UX Designer
 
 to own the company's web experience end-to-end. This hybrid role combines UI/UX design with frontend development, enabling you to design intuitive digital experiences and bring them to life using
 
 Next.js
 
 .You will be responsible for designing and developing new website pages, landing pages, and campaign microsites while continuously improving the overall user experience, website performance, and technical SEO. You'll also manage backend integrations with CRM platforms, analytics tools, and marketing technologies to ensure a fast, scalable, and conversion-focused digital experience.
 
 
 This role is ideal for someone who enjoys both designing exceptional interfaces and building them with clean, high-quality code.
 
 
 Location
 
 
 Karachi, Pakistan
 
 
 Business Unit / Department
 
 
 Marketing
 
 
 Work Mode
 
 
 Hybrid
 
 
 Employment Type
 
 
 Full-time
 
 
 Key Responsibilities
 
 
 UI/UX Design &amp; Frontend Development
 
 
 <ul>
 <li>
 Design and develop modern, responsive website pages, landing pages, and campaign microsites using Next.js and React.
 </li>
 <li>
 Create wireframes, mockups, interactive prototypes, and design systems in Figma.
 </li>
 <li>
 Own the website's user experience by identifying usability improvements and implementing design enhancements.
 </li>
 <li>
 Build responsive, mobile-first interfaces that function seamlessly across browsers and devices.
 </li>
 <li>
 Ensure pixel-perfect implementation aligned with brand guidelines and conversion goals.
 
 
 
 </li>
 </ul>
 Website Performance &amp; Optimization
 
 
 <ul>
 <li>
 Improve website speed and Core Web Vitals through image optimization, code splitting, lazy loading, and clean development practices.
 </li>
 <li>
 Maintain website responsiveness, accessibility, and cross-browser compatibility.
 </li>
 <li>
 Troubleshoot and resolve frontend bugs, layout inconsistencies, and UI issues.
 </li>
 <li>
 Perform routine website updates, including banners, navigation, CTAs, content sections, and visual assets.
 
 
 
 </li>
 </ul>
 Backend &amp; Integrations
 
 
 <ul>
 <li>
 Develop and maintain backend functionality within the Next.js ecosystem.
 </li>
 <li>
 Build API integrations, dynamic routing, server-side rendering (SSR), and Incremental Static Regeneration (ISR).
 </li>
 <li>
 Manage CRM integrations with platforms such as GoHighLevel, HubSpot, or similar systems.
 </li>
 <li>
 Develop lead capture forms and ensure accurate data flow into CRM platforms.
 </li>
 <li>
 Implement and maintain integrations with:
 </li>
 <ul>
 <li>
 Google Analytics 4
 </li>
 <li>
 Google Tag Manager
 </li>
 <li>
 Meta Pixel
 </li>
 <li>
 LinkedIn Insight Tag
 </li>
 <li>
 Marketing campaign tracking tools
 
 
 
 </li>
 </ul>
 </ul>
 Technical SEO
 
 
 <ul>
 <li>
 Conduct technical SEO audits and implement improvements.
 </li>
 <li>
 Resolve crawlability, indexation, duplicate content, broken links, redirect chains, canonical tag, and sitemap issues.
 </li>
 <li>
 Implement and maintain structured schema markup, XML sitemaps, and robots.txt.
 </li>
 <li>
 Monitor keyword rankings and identify opportunities to improve organic search performance.
 </li>
 <li>
 Collaborate with the marketing team to optimize pages for SEO and conversion.
 
 
 
 </li>
 </ul>
 Collaboration &amp; Development Practices
 
 
 <ul>
 <li>
 Partner with marketing stakeholders to transform campaign briefs into engaging digital experiences.
 </li>
 <li>
 Maintain clean, scalable, and reusable code following best development practices.
 </li>
 <li>
 Use Git-based version control and structured deployment workflows.
 </li>
 <li>
 Deploy applications through platforms such as Vercel or Netlify.
 
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 Frontend Development
 
 
 <ul>
 <li>
 Next.js
 </li>
 <li>
 React.js
 </li>
 <li>
 TypeScript
 </li>
 <li>
 JavaScript (ES6+)
 </li>
 <li>
 HTML5
 </li>
 <li>
 CSS3
 </li>
 <li>
 Tailwind CSS
 
 
 
 </li>
 </ul>
 UI/UX Design
 
 
 <ul>
 <li>
 Figma
 </li>
 <li>
 Wireframing
 </li>
 <li>
 Prototyping
 </li>
 <li>
 Design Systems
 </li>
 <li>
 User Experience Design
 </li>
 <li>
 User Interface Design
 
 
 
 </li>
 </ul>
 Performance &amp; SEO
 
 
 <ul>
 <li>
 Core Web Vitals
 </li>
 <li>
 Technical SEO
 </li>
 <li>
 Accessibility (WCAG)
 </li>
 <li>
 Responsive Design
 </li>
 <li>
 Performance Optimization
 
 
 
 </li>
 </ul>
 Analytics &amp; Integrations
 
 
 <ul>
 <li>
 Google Analytics 4
 </li>
 <li>
 Google Tag Manager
 </li>
 <li>
 Meta Pixel
 </li>
 <li>
 LinkedIn Insight Tag
 </li>
 <li>
 CRM Integrations
 </li>
 <li>
 API Development
 </li>
 <li>
 Webhooks
 
 
 
 </li>
 </ul>
 Tools
 
 
 <ul>
 <li>
 Git
 </li>
 <li>
 GitHub / GitLab
 </li>
 <li>
 Vercel
 </li>
 <li>
 Netlify
 
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Computer Science, Software Engineering, Interactive Media, Design, or a related field.
 </li>
 <li>
 Minimum 3 years of professional experience in frontend development.
 </li>
 <li>
 Demonstrated experience developing production websites using Next.js and React.
 </li>
 <li>
 Strong portfolio showcasing both frontend development and UI/UX design work.
 </li>
 <li>
 Advanced proficiency in Figma, including wireframing, prototyping, and design systems.
 </li>
 <li>
 Strong understanding of responsive design, accessibility, and cross-browser compatibility.
 </li>
 <li>
 Experience optimizing websites for performance and Core Web Vitals.
 </li>
 <li>
 Hands-on experience with API integrations, SSR, ISR, and backend functionality within Next.js.
 </li>
 <li>
 Working knowledge of Google Analytics 4, Google Tag Manager, CRM platforms, and marketing integrations.
 </li>
 <li>
 Experience with Git-based development workflows and modern deployment platforms.
 </li>
 <li>
 Excellent attention to detail with the ability to deliver pixel-perfect user interfaces.
 </li>
 <li>
 Strong communication, problem-solving, and time management skills.
 </li>
 <li>
 Ability to work independently while collaborating effectively with cross-functional teams
 
 
 
 </li>
 </ul>
 
 Application Instructions:
 
 Please include a cover letter with your application outlining your experience with
 
 Next.js
 
 and briefly describing your UI/UX design process, from research and wireframing through to development and optimization. Additionally, share a link to your portfolio or examples of websites you have both designed and developed. Live websites are strongly preferred over static mockups, as they best demonstrate your end-to-end capabilities.
</div>

Frontend Developer & UI/UX Designer

Mashreq

<div>
 Job Description
 
 Designation: Assistant Manager &ndash; RBG Analytics
 
 Department: RBG Analytics
 
 Experience: 6-8 Years
 
 Location: Pakistan
 
 
 Role Purpose
 
 The Assistant Manager &ndash; AI &amp; Machine Learning will support the development of advanced analytics and AI-driven solutions to enhance digital banking performance, customer engagement, and marketing effectiveness. The role focuses on leveraging customer digital footprint data across digital channels to generate insights, develop predictive models, and optimize digital marketing campaigns and customer journeys.
 
 In addition to traditional machine learning expertise, the role requires foundational AI Engineering capabilities, including familiarity with Large Language Models (LLMs) and their application in banking use cases such as customer support automation, intelligent search, and digital engagement solutions.
 
 The role requires strong analytical capability, technical expertise in machine learning, and the ability to translate digital behavioral data into actionable insights that support business growth and customer experience initiatives.
 
 
 Ability to deliver Use cases in RM Efficiency/Productivity improvement
 
 Ability to do Analytics on Commercial Banking / Corporate Banking Portfolio and Identity Opportunities
 
 Portfolio Analytics on CASA Portfolio to support CASA Squad and Product team
 
 Bringing robust tracking and campaign fulfillment process for Liabilities /Trade Finance/ Working Capital
 
 
 Key Result Areas (KRA)
 
 1. Machine Learning &amp; Predictive Analytics
 
 - Develop and deploy machine learning models to support digital banking use cases such as customer segmentation, churn prediction, next-best-product recommendations, and campaign targeting.
 
 - Implement predictive analytics models to improve customer engagement and product adoption across digital channels.
 
 - Continuously monitor model performance and refine algorithms to improve accuracy and business impact.
 
 Digital Marketing Analytics
 
 - Support marketing teams in evaluating digital campaign performance using advanced analytics and AI-driven insights.
 
 - Build models for campaign targeting, customer propensity, and marketing attribution.
 
 - Provide insights on channel effectiveness, campaign ROI, and customer acquisition strategies.
 
 4. AI Engineering &amp; LLM Applications
 
 - Support the design and development of AI-powered solutions using Large Language Models (LLMs) for digital banking use cases.
 
 - Assist in building AI-driven tools such as chatbots, intelligent assistants, knowledge search, and automated content generation.
 
 - Integrate AI models and APIs into banking platforms and analytics workflows.
 
 - Experiment with prompt engineering and model fine-tuning to enhance AI solution performance.
 
 5. Data Preparation &amp; Feature Engineering
 
 - Extract, clean, and transform large datasets from multiple banking systems and digital platforms.
 
 - Develop feature engineering strategies to improve machine learning model performance.
 
 - Work with data engineering teams to ensure efficient data pipelines for analytics use cases.
 
 6. Collaboration with Business &amp; Product Teams
 
 - Work closely with digital banking, marketing, and product teams to identify data-driven opportunities.
 
 - Translate business requirements into analytical models and actionable insights.
 
 - Present findings and recommendations to stakeholders to support strategic decisions.
 
 
 Problem Solving &amp; Decision Making
 
 Analytical Problem Solving
 
 - Analyze complex datasets to identify patterns, anomalies, and opportunities that improve customer engagement and digital banking performance.
 
 - Apply statistical techniques and machine learning methods to solve real business challenges.
 
 AI Solution Design
 
 - Support decision-making related to the selection and application of AI/ML models, including LLM-based solutions for digital banking processes.
 
 - Evaluate trade-offs between model performance, scalability, and usability in production environments.
 
 Data Interpretation &amp; Business Insights
 
 - Translate complex analytical outputs into clear business insights that can inform marketing strategies and product development.
 
 
 Technical Skills
 
 Programming &amp; Data Analysis
 
 - Strong proficiency in Python for machine learning and data analysis.
 
 - Experience with SQL for data extraction and manipulation.
 
 - Knowledge of R is an added advantage.
 
 Machine Learning &amp; AI
 
 - Experience with machine learning algorithms including regression, classification, clustering, and recommendation systems.
 
 - Hands-on experience with libraries such as Scikit-learn, TensorFlow, PyTorch, XGBoost, or LightGBM.
 
 AI Engineering &amp; LLM Technologies
 
 - Understanding of Large Language Models (LLMs) and their applications.
 
 - Experience working with LLM APIs and frameworks (e.g., OpenAI APIs, LangChain, or similar frameworks).
 
 - Basic knowledge of prompt engineering, embeddings, and retrieval-augmented generation (RAG).
 
 - Familiarity with developing AI-enabled applications such as chatbots or knowledge assistants.
 
 Data Processing
 
 - Experience working with large datasets using Pandas, NumPy, and big data frameworks such as PySpark or Spark.
 
 Digital Analytics Tools
 
 - Familiarity with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
 
 - Experience analyzing customer digital behavior and clickstream data.
 
 Data Visualization
 
 - Ability to build dashboards and visualizations using Power BI, Tableau, or similar BI tools.
 
 
 Skills &amp; Competencies
 
 - Strong analytical and problem-solving abilities
 
 - Ability to work with large and complex datasets
 
 - Understanding of digital customer journeys and online behavior analytics
 
 - Foundational understanding of AI engineering concepts and LLM applications
 
 - Effective communication and presentation skills
 
 - Ability to translate analytical insights into business recommendations
 
 - Collaborative approach to working with cross-functional teams
 
 
 Educational Qualifications
 
 Bachelor&rsquo;s or master&rsquo;s degree in one of the following disciplines:
 
 - Computer Science
 
 - Data Science
 
 - Artificial Intelligence
 
 - Statistics
 
 - Engineering or related quantitative field Bottom of Form
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Assistant Manager - Analytics (Mashreq Global Network Pakistan)

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