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Mashreq

<div>
 
 
 Job Purpose
 
 
 
 
 
 
 The Customer Engagement Manager is responsible for designing, executing, and optimizing customer engagement campaigns across multiple channels. This role requires strong collaboration with cross-functional teams including Marketing, Analytics, Compliance, and Technology to deliver personalized, data-driven and compliant campaign strategies that enhance engagement, drive business outcomes.
 
 
 
 
 
 
 Campaign Planning &amp; Execution
 
 
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 Support end-to-end campaign planning and own execution of customer engagement campaigns aligned with individual business strategy. Targeting Existing to Bank Customers; for funding, balance growth and transaction activity levels.
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 Contribute to development and implementation of engagement strategies tailored to different stages of the customer lifecycle (onboarding, activation, retention, cross-sell).
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 Use behavioral and transactional data to trigger lifecycle-based communications.
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 Enhance customer engagement through timely and relevant communications.
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 Align campaign objectives with overall deposit product strategy, incorporating insights and goals specific to Existing to Bank customers.
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 Incorporate customer segmentation and personalization to ensure relevance and impact.
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 Utilize omni-channel including digital (Email, SMS, App notifications &amp; In-app banners).
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 Ensure timely and accurate execution of campaigns across relevant channels, particularly those aimed at engaging Existing to Bank customer segments.
 </li>
 </ul>
 
 
 Performance Tracking &amp; Optimization
 
 
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 Monitor campaign performance using key metrics such as signups, engagement rates, conversions and ROI.
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 Leverage analytics and dashboards to generate actionable insights, for improvement recommendations.
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 Conduct A/B testing and pilot innovative approaches to improve campaign effectiveness, using both manual and automated tools.
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 Prepare regular performance campaign updates for stakeholders, highlighting campaign performance and outcomes for Existing to Bank customer campaigns.
 </li>
 </ul>
 
 
 Cross-Functional Coordination
 
 
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 Work closely with Marketing to define campaign messaging, creative assets, and outreach strategy tailored to Existing to Bank customers.
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 Collaborate with Analytics to identify target audience segments and track campaign effectiveness.
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 Ensure alignment with campaign calendar &amp; goals for business outcomes through close coordination with Business (Sales, Product Owners) ensuring strategic focus on Existing to Bank customer communication/campaign initiatives.
 </li>
 </ul>
 
 
 Campaign budget management
 
 
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 Budget campaigns under strategy budgets, to plan ETB campaigns.
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 Manage the budget of campaigns for Neo. (Budgeted/Actual, Balances, Usage).
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 Monitor and manage campaign-level profitability.
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 </ul>
 
 
 Market &amp; Competitive Analysis
 
 
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 Analyze market trends, customer behavior and competitor communication and campaigns,
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 for ETB customers.
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 Recommend communication/campaign strategies for ETB customers, to Business/Marketing teams.
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 </ul>
 
 
 Cross-Functional Collaboration
 
 
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 Work closely with Data Analytics, Marketing, Compliance, Customer experience, Governance, Legal &amp; Business teams (Neo/Individual &amp; Islamic).
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 Coordinate campaign planning, launch and ensure timely/accurate execution, across Business/Product owners &amp; Marketing.
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 Liaison with Mashreq group team for best practices and platforms/tools.
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 </ul>
 
 
 Regulatory &amp; Risk Compliance
 
 
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 Ensure all campaign content and execution comply with regulatory guidelines and internal policies.
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 Monitor data privacy and consent management across engagement activities.
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 Collaborate with Compliance, Governance teams for approvals and audits.
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 Monitor and mitigate campaign-related risks.
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 </ul>
 
 
 
 
 
 Key Result Areas
 
 
 
 
 1. Campaign Strategy &amp; Execution
 
 
 
 
 
 
 Plan and execute omni-channel engagement campaigns aligned with individual banking strategy, with clear objectives, focusing on lifecycle engagement, personalization for Existing-to-Bank customers, with clear converting CTAs. Performance indicators:
 
 <ul>
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 Number of campaigns launched on time vs. planned.
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 Customer engagement rate (click-through, open rates).
 </li>
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 ETB customer activation and retention rates.
 </li>
 </ul>
 
 
 
 
 
 2. Performance Analytics &amp; Optimization
 
 
 
 
 
 
 Monitor campaign KPIs, analyze performance and implement data-driven improvements through A/B testing and insights. Performance indicators:
 
 <ul>
 <li>
 Conversion rate (sign-ups, product activations).
 </li>
 <li>
 % improvement in engagement metrics pre-post optimization.
 </li>
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 Number of actionable insights implemented.
 </li>
 </ul>
 
 
 
 
 
 3. Collaboration &amp; Governance
 
 
 
 Partner with cross-functional teams for campaign design, manage budgets, and ensure compliance with regulatory and data privacy standards. Performance indicators:
 
 <ul>
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 Budget adherence (% variance from plan).
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 Compliance breaches (target: zero).
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 Number of cross-functional campaigns successfully planned &amp; executed.
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 </ul>
 
 
 
 
 
 Knowledge, Skills and Experience
 
 
 
 
 
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 Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.
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 Minimum 5 years of portfolio campaigns management experience.
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 Excellent influencing, communication and interpersonal skills, with the ability to work. collaboratively with external partners and cross-functional teams.
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 Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
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 In-depth knowledge of digital banking trends, technologies, and customer behaviors.
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 Knowledge of regulatory requirements and industry best practices.
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 Ability to work in a fast-paced, dynamic environment with high flexibility and adaptability.
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 </ul>
 
 
</div>

Senior Manager Customer Engagement (Mashreq Bank Pakistan Limited)

HR Ways

About the job Digital Marketing Executive (Onsite, Karachi, PKR Salary)Client Company Introduction: &#65279; The company &#65279;empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking.&#65279;&#65279;Opening: Digital Marketing Executive Job Descriptions: The Digital Marketing Executive at the company will play a key role in shaping the company's digital presence across TikTok, Amazon, Walmart, and Shopify platforms. The ideal candidate will possess a rare blend of analytical research ability and exceptional creative design skills, with a strong command over Adobe Photoshop and Canva.You'll be responsible for conceptualizing, designing, executing, and analyzing marketing campaigns that drive brand awareness, lead generation, and eCommerce performance for the Company's consulting and technology divisions&#65279;Key Responsibilities1. Digital Marketing &amp; Campaign Execution<ul><li>Plan, create, and manage campaigns across TikTok, Meta (Facebook/Instagram), LinkedIn, and Google Ads, Bing Ads.</li><li>Produce and manage TikTok short-form video content and trend-based storytelling aligned with brand tone.</li><li>Execute and optimize sponsored ad campaigns across Amazon, Walmart, and Shopify for better visibility and ROI.</li><li>Monitor analytics dashboards, track KPIs, and recommend strategic optimizations.</li></ul>2. Marketplace &amp; Platform Management<ul><li>Manage and maintain Amazon Seller Central, Walmart Seller Center, and Shopify product listings.</li><li>Optimize product titles, descriptions, and keywords for visibility and conversion.</li><li>Coordinate with the operations team for pricing, inventory, and review management.</li><li>Run promotional campaigns such as Prime Day deals, Walmart Sponsored Ads, and TikTok Shop promotions.</li></ul>3. Research &amp; Market Insights<ul><li>Conduct thorough market and competitor research to identify trends, audience behavior, and digital opportunities.</li><li>Analyze search and ad performance data to refine targeting strategies.</li><li>Stay updated with the latest digital and eCommerce marketing trends and platform algorithm updates.</li><li>Provide reports and insights to leadership on campaign effectiveness and emerging opportunities.</li></ul>4. Creative Design &amp; Brand Communication<ul><li>Design visually compelling creatives for social media, ads, product visuals, and campaigns using Photoshop and Canva.</li><li>Create banners, product images, and promotional materials for Amazon, Shopify, and Walmart storefronts.</li><li>Develop short video content for TikTok and Instagram Reels highlighting services, products, and campaigns.</li><li>Maintain consistent visual identity across all platforms and brand touchpoints.</li></ul>5. Website &amp; SEO Optimization<ul><li>Support the optimization of Shopify websites from product descriptions to on-page SEO.</li><li>Assist in website updates, landing page creation, and meta tag implementation.</li><li>Collaborate with the web team for UI/UX improvements and lead funnel optimization.</li></ul>6. Social Media &amp; Community Engagement<ul><li>Manage ei1s TikTok and other social channels to enhance visibility and engagement.</li><li>Respond to comments, engage with followers, and manage online community growth.</li><li>Experiment with new creative formats such as carousels, reels, polls, and interactive posts.</li></ul>Qualifications &amp; Experience:&#65279;<ul><li>Bachelors degree in Marketing, Digital Media, Communications, or a related field.</li><li>2-4 years of hands-on experience in digital marketing or eCommerce marketing.</li><li>Proficiency in Adobe Photoshop (Advanced) and Canva (Expert Level) is mandatory.</li><li>Proven experience in TikTok content creation, Amazon/Walmart advertising, and Shopify campaign execution.</li><li>Strong analytical and research skills with the ability to translate data into actionable insights.</li><li>Knowledge of SEO, PPC, and digital analytics tools (e.g., Google Analytics, Meta Business Suite, TikTok Ads Manager).</li><li>Excellent English communication skills both written and visual</li></ul>Core Competencies<ul><li>Digital Marketing &amp; Campaign Strategy</li><li>Research &amp; Data Analysis</li><li>Graphic Design &amp; Visual Storytelling</li><li>eCommerce Optimization (Amazon, Walmart, Shopify)</li><li>Social media &amp; Content Strategy (TikTok/Insta-first mindset)</li><li>Attention to Detail &amp; Deadline Management</li><li>Brand Consistency &amp; Creative Innovation&#65279;</li></ul>Performance Indicators (KPIs)<ul><li>Growth in engagement and followers across TikTok and social channels.</li><li>Improvement in Amazon/Walmart product visibility, CTR, and conversion rates.</li><li>ROI and cost-per-acquisition (CPA) on paid campaigns.</li><li>Quality, creativity, and timeliness of design deliverables.</li><li>SEO ranking improvements for Shopify pages and blogs.</li><li>Internal stakeholder satisfaction with marketing support.&#65279;</li></ul>&#65279;Other Details: &#65279;&#65279;Experience: 2-4 years &#65279;Timing: &#65279;(1pm-10pm for males), (11am-8pm for females) &#65279;&#65279;Working Days: &#65279;Monday to Friday&#65279; &#65279;&#65279;Working Mode: Onsite - Full Time &#65279;&#65279;Salary: Depends on experience/expertise &#65279;&#65279;Location: Karachi, PakistanAbout HR Ways &#65279;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs80,000.00 - Rs150,000.00 per monthWork Location: In person

Digital Marketing Executive

A.A Joyland (Pvt) Ltd

AA Joyland Pvt. Ltd. is looking for the position of Marketing Manager for its Head Office based in KarachiPosition: Marketing ManagerQualification: BBA/MBA (Marketing)Salary: Market competitiveExperience: Minimum 5yearsRequirements:* Must have experienced in Brand Management, Digital Marketing, Marketing Campaign 360 degree* Good expertise in Creative (Graphic designing, Videography, Photography)* Sales AnalysisJob Duties:&middot; Lead and Manage Teams: Take charge of the digital, creative, brand, and data management teams, providing leadership, guidance, and support to ensure the successful execution of marketing initiatives&middot; Sales and Footfall Analysis: Analyze sales data and footfall trends to identify opportunities for growth and develop strategies to maximize sales and enhance customer engagement&middot; Pricing and Promotion Strategies: Utilize sales analysis, market research, and other relevant factors to develop pricing and promotion strategies. Collaborate with cross-functional teams, such as operations and finance to determine optimal pricing levels, discount structures, and promotional campaigns that drive sales and maximize profitability.&middot; Competitive Analysis: Monitor and track marketing campaigns and activities of local and international competitors. Stay updated on industry trends, best practices, and emerging technologies to maintain a competitive edge in the market&middot; Social Media Oversight: Oversee the planning and execution of social media campaigns across various platforms, ensuring consistent brand messaging, engaging content, and effective targeting to reach the target audience&middot; Budgeting and Implementation: Develop yearly marketing budgets based on organizational goals and objectives. Implement marketing plans within the allocated budget, closely monitoring expenses and optimizing resource allocation for maximum impact&middot; Reporting and Communication: Regularly communicate with the management, sharing marketing strategies, progress reports, results, key learnings, and relevant industry trends. Provide insights and recommendations to drive informed decision-making&middot; Competitive Analysis: Monitor and track marketing campaigns and activities of local and international competitors. Stay updated on industry trends, best practices, and emerging technologies to maintain a competitive edge in the market&middot; Customer Journey Monitoring: Monitor the customer journey and experience, both in physical and digital channels, to identify pain points, areas of improvement, and opportunities for delivering excellent service&middot; Strategy Development: Develop and implement strategies to enhance the customer experience across all touchpoints, including on-ground and digital platforms.Interested candidates may share their resume at careers@aajoyland.com with mentioning the position title in the subject lineJob Type: Full-timePay: Rs250,000.00 - Rs300,000.00 per monthWork Location: In person

Marketing Manager

Ocudi Shipping

Objective: Build and maintain a strong brand presence, run marketing campaigns, manage content posting, and contribute creatively to brand identity, packaging, and gifting ideas.Key Responsibilities<ul><li>Plan and execute social media strategies across Instagram, TikTok, Facebook, and LinkedIn.</li><li>Manage post scheduling, PPC ads, audience engagement, and performance analytics.</li><li>Conceptualize campaign ideas, brand shoots, packaging and gifting concepts, and promotional content.</li><li>Develop brand storytelling, tone of voice, and maintain brand consistency across platforms.</li><li>Collaborate with influencers, content creators, salons, boutiques, and lifestyle partners.</li><li>Stay updated on fashion, beauty, lifestyle trends, and market aesthetics to bring fresh ideas.</li><li>Support basic website updates, landing page improvements, and content placement.</li></ul>Requirements<ul><li>2&ndash;4 years of experience in social media, digital, or brand marketing.</li><li>Experience in lifestyle, beauty, fashion, skincare, or product-based brands preferred.</li><li>Strong sense of branding, creativity, storytelling, and visual appeal.</li><li>Knowledge of social media tools, paid ads, analytics, and influencer marketing.</li><li>Excellent communication, copywriting, and presentation skills.</li><li>Basic understanding of website maintenance and graphic designing is a plus.</li></ul>Note: This hiring is for a new product-based lifestyle &amp; fragrance brand under our parent company.Job Type: Full-timeApplication Question(s):<ul><li>Please share links to social media pages, campaigns, or brand accounts you have managed (Instagram, TikTok, Facebook, etc.).</li><li>Do you have experience working with fashion, lifestyle, beauty, fragrance, or product-based brands?</li><li>Which tools or platforms have you used for managing social media, paid ads (PPC), or performance analytics?</li></ul>Work Location: In person

Social Media & Marketing Executive

Arthur Lawrence

Job Description:Join our fast-growing digital team! We&rsquo;re hiring a results-oriented professional to manage lead generation and cold outreach campaigns.This role is integral to driving our business growth by identifying potential leads and engaging with them through innovative and effective marketing strategies. If you are a creative, results-driven individual with a passion for digital marketing and lead generation, we want to hear from you!Responsibilities:1.Lead Generation:<ul><li>Identify and source high-quality leads from diverse channels, including online directories, social media platforms, groups, forums, and other relevant online and offline sources.</li><li>Utilise tools and technologies such as LinkedIn Sales Navigator, Apollo, Hunter, and other prospecting tools to build targeted lead lists.</li><li>Monitor industry trends and competitor activities to uncover new lead generation opportunities.</li></ul>2. Email Marketing:<ul><li>Develop and execute cold email campaigns to engage and nurture leads effectively.</li><li>Craft compelling email copy and design templates that align with brand messaging and resonate with target audiences.</li><li>A/B test email campaigns to optimise open rates, click-through rates, and conversion rates.</li></ul>3. Social Media Outreach:<ul><li>Use platforms such as LinkedIn, Facebook, and Twitter to connect with potential leads and build meaningful relationships.</li><li>Participate in relevant groups and forums to establish authority and generate leads.</li><li>Engage with leads through direct messaging and other innovative social outreach methods.</li></ul>4. Performance Analysis:<ul><li>Track and analyse key performance metrics for email campaigns and lead generation activities.</li><li>Generate reports to evaluate the effectiveness of campaigns and provide actionable insights for improvement.</li></ul>5. Collaboration:<ul><li>Work closely with the sales and marketing teams to align lead generation efforts with business goals.</li><li>Share feedback and insights from lead interactions to improve overall marketing strategies.</li></ul>Requirements:<ul><li>Proven experience in email marketing, cold outreach, and lead generation.</li><li>Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, ACTIVE Campaign) and CRM systems.</li><li>Proficiency in using lead generation tools like LinkedIn Sales Navigator, Apollo, and Hunter.</li><li>Exceptional copy writing skills and the ability to create persuasive marketing content.</li><li>Familiarity with social media platforms and their role in lead generation.</li><li>Analytical mindset with the ability to interpret data and make data-driven decisions.</li><li>Excellent communication and interpersonal skills.</li><li>Self-starter with a proactive attitude and the ability to work independently.</li></ul>Preferred Qualifications:<ul><li>Experience in B2B marketing and lead generation.</li><li>Knowledge of automation tools and workflows for email marketing and lead generation.</li><li>Background in digital marketing or a related field.</li></ul>Shift hours : 12:00 PM-9: 00 PM PKT - Onsite during probation and hybrid after confirmation.Job Type: Full-timePay: Rs100,000.00 - Rs140,000.00 per monthWork Location: In personExpected Start Date: 02/12/2025

Lead Generation and Email Marketing Manager- Onsite

Progziel Technologies

Social Media Marketing Manager (Client-Facing Role)Location: On-site (as required)Experience Required: 3&ndash;5 YearsAvailability: Full-timeAbout the RoleWe are seeking a results-driven Social Media Marketing Manager who excels in client communication, performance reporting, and campaign execution. The ideal candidate must be confident in handling client calls, presenting marketing strategies, and delivering clear performance audits. This role requires hands-on experience managing Google Ads, social media campaigns, and coordinating with SEO teams to ensure consistent growth and measurable ROI.&#11835;Key Responsibilities&#10004; Client Communication &amp; Management<ul><li>Confidently speak with clients over Zoom/Google Meet calls</li><li>Present campaign insights, performance metrics, and growth strategies</li><li>Understand client objectives and translate them into actionable plans</li></ul>&#10004; Campaign &amp; Ads Management<ul><li>Set up, run, and optimize Google Ads (Search, Display, Performance Max)</li><li>Manage paid campaigns on Facebook, Instagram, LinkedIn, and YouTube</li><li>Track KPIs such as CPC, CTR, ROAS, conversions, and cost-per-acquisition</li></ul>&#10004; Reporting &amp; Audits<ul><li>Prepare weekly and monthly performance reports</li><li>Conduct marketing audits with actionable recommendations</li><li>Use tools such as Google Analytics, Search Console, SEMrush, and Ads Manager</li></ul>&#10004; SEO Coordination<ul><li>Work closely with in-house/outsource SEO experts</li><li>Track rankings, on-page tasks, off-page efforts, and technical execution</li><li>Ensure consistent keyword growth and website optimization strategy</li></ul>&#10004; Daily Operations<ul><li>Manage content schedules, ad assets, and creative briefs</li><li>Monitor live campaigns and make improvements to maximize ROI</li><li>Identify new opportunities in funnels, targeting, and messaging</li></ul>&#11835;Required Skills &amp; ExperienceExcellent English communication skills (verbal + written)Proven experience managing live PPC campaigns and social media adsFamiliar with SEO processes and able to manage SEO specialistsStrong analytical mindset with experience in Google Analytics / GA4Ability to prepare professional audit reports and data-driven insightsMust be proactive, organized, and performance-oriented&#11835;Bonus Skills (Nice to Have)Experience with CRM &amp; marketing automation toolsAbility to script briefs for designers and copywritersUnderstanding of funnels, retargeting, and lead generation strategies&#11835;Salary / EngagementCompetitive salary based on experienceFull-time ongoing role with growth opportunitiesJob Type: Full-timeWork Location: In person

Social Media Marketing Manager (Client-Facing Role)

Firdous Garments

Location: S.I.T.E area Karachi near habib bank, Employment Type: [Full-time]About Us: Firdious is a fast-growing clothing brand known for . We are looking for a results-driven Performance Marketing Manager with experience in the fashion or apparel industry to drive our digital marketing campaigns, increase customer acquisition, and maximize ROI across channels.Key Responsibilities:<ul><li>Develop, implement, and manage performance marketing strategies across paid channels including Google Ads, Meta Ads (Facebook &amp; Instagram), TikTok Ads, Pinterest, and other relevant platforms.</li><li>Plan, execute, and optimize campaigns for acquisition, retargeting, and retention with a focus on ROAS, CTR, and conversion rates.</li><li>Analyze campaign performance metrics and provide actionable insights to improve ROI.</li><li>Collaborate with the creative team to ensure ad creatives align with brand identity and target audience preferences.</li><li>Conduct A/B testing for ad creatives, audiences, and landing pages to continuously improve campaign effectiveness.</li><li>Monitor trends in fashion e-commerce, customer behavior, and competitor campaigns to stay ahead in the market.</li><li>Manage marketing budgets efficiently and ensure spend is aligned with business goals.</li><li>Work closely with the merchandising, social media, and content teams to support seasonal launches, promotions, and campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>3+ years of experience in performance marketing, preferably in the fashion, apparel, or lifestyle segment.</li><li>Proven track record of running high-ROI campaigns on Google Ads, Meta Ads, TikTok Ads, and other digital platforms.</li><li>Strong understanding of digital marketing metrics, KPIs, and analytics tools (Google Analytics, Facebook Ads Manager, etc.).</li><li>Experience with e-commerce platforms (Shopify, WooCommerce, Magento, etc.) is a plus.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously.</li><li>Passion for fashion and an understanding of fashion consumer behavior is highly preferred.</li></ul>Key Competencies:<ul><li>Data-driven and results-oriented</li><li>Creative thinking for ad concepts and campaign strategy</li><li>Strong communication and teamwork skills</li><li>Adaptability to rapidly changing digital marketing trends</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

performance Marketer (Clothing brand)

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