head of marketing

creative director

director of product marketing Jobs in San Francisco

director of product marketing

product marketing manager Jobs in San Francisco

product marketing manager

senior director, marketing Jobs in San Francisco

senior director, marketing

marketing director

Scale AI

<div></div><div><div><div>Equal opportunity employer</div></div><div></div><div><div>
Remote-friendly culture</div></div><div></div><div><div>
Competitive benefits package</div></div></div>
<br><div><p>Scale AI is looking for an accomplished and driven Director of Product Marketing to lead the function. The product marketing team at Scale helps maintain Scale&rsquo;s brand, brings new products and solutions to market for all of Scale Business Units (BUs), and develops content and programs that inspires our customers, drives our sales team, and enhances credibility for the Scale brand.</p>
<div>
Responsibilities:</div>
<ul>
<li>Market Research &amp; Understanding: Acquire and possess in-depth understanding of our target markets, segments, buyer personas, competitors, and partners.</li>
<li>GTM Strategy: Each of our BUs require a different GTM strategy. Define and own the go-to-market strategy and tactics for all products and solutions for each of our BUs. Develop integrated marketing plans in collaboration with sales, product, field, and growth that drive pipeline.</li>
<li>Product Launch Leadership: Develop and coordinate a calendar of product and research launches across the PMM team.</li>
<li>Sales Enablement: Support our sales and marketing efforts as a thought leader and subject matter expert, creating and delivering compelling collateral, tools, and programs. Develop educational and inspiring presentations for industry, customer, press, partner, and analyst meetings.</li>
<li>Team Building: Manage and grow a top-tier product marketing team. Guide the team to ensure excellence in messaging &amp; positioning, content, tactics, processes, and tools.</li>
</ul>
<div>Minimum requirements:</div>
<ul>
<li>8+ years of experience in product marketing, particularly in B2B and/or B2G environments.</li>
<li>4+ years building and leading a high performing team of individual product marketing contributors and/or managers.</li>
<li>An understanding of AI/ML technology &ndash; how models are developed, and how they can be customized for various use cases and applications.</li>
<li>Excellent written and verbal communication, problem-solving, modern storytelling, and analysis skills, with excellent business judgment</li>
<li>Ability to influence at all levels, including executive, and to work across functions</li>
<li>A collaborative mindset, drive to create and improve processes, and willingness to support team members on their projects as needed</li>
<li>An outstanding level of attention to detail</li>
</ul>
<div>Nice to haves:</div>
<ul>
<li>Experience marketing AI products or solutions</li>
</ul><div><div><div><div><i>
Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You&rsquo;ll also receive benefits including, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.</i></div></div><div>
The base salary range for this full-time position in the location of San Francisco is:</div><div>
$242,000&mdash;$302,500 USD</div></div></div><div><div><b><i>
PLEASE NOTE: </i></b><i>Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.</i></div>
<div><b>
About Us:</b></div>
<div><i>
At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Cisco, DLA Piper, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.</i></div>
<div><i>
We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.</i></div>
<div><i>
We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at accommodations@scale.com. Please see the United States Department of Labor's </i><i>Know Your Rights poster</i><i> for additional information.</i></div>
<div><i>
We comply with the United States Department of Labor's </i><i>Pay Transparency provision</i><i>.</i></div>
<div><b><i>
PLEASE NOTE: </i></b><i>We collect, retain and use personal data for our professional business purposes, including notifying you of job opportunities that may be of interest and sharing with our affiliates. We limit the personal data we collect to that which we believe is appropriate and necessary to manage applicants&rsquo; needs, provide our services, and comply with applicable laws. Any information we collect in connection with your application will be treated in accordance with our internal policies and programs designed to protect personal data. Please see our </i><i>privacy policy</i><i> for additional information.</i></div></div></div>

Director of Product Marketing

Momentic

<div><p><b>At Momentic, we&rsquo;re building the definitive verification layer for software.</b></p><p><br>
Despite decades of innovation, the promise of fully automated testing has remained elusive, still requiring significant human intervention. Now, as AI coding tools dramatically accelerate code output, they're generating bugs faster than traditional testing methods can catch them.</p><p></p><p>
Enter Momentic: The AI-native testing platform for modern development teams. Customers like Notion, Bilt, Quora, and Xero already use Momentic to ship high quality product.Millions of Momentic tests are executed every single day.</p><p></p><p><b><br>
Become the first marketer at Momentic, building and executing on a marketing strategy from the ground up.</b></p><p></p><p><b><br>
What you&rsquo;ll do</b></p><ul><li><p>
Shape the company&rsquo;s marketing strategy directly with the CEO, aligning GTM priorities, campaign focus, and resourcing to drive predictable pipeline and ARR</p></li><li><p>
Tell customer stories and launch new products to build awareness for prospects and drive adoption for customers</p></li><li><p>
Create content to support SEO, GEO, sales efforts, outbound campaigns, and social media; partner with agencies to drive measurable pipeline</p></li><li><p>
Execute on an event strategy that will drive engagement, hosting events and supporting the sales and engineering teams in attending relevant conferences</p></li></ul><p></p><p><b><br>
You&rsquo;re perfect for this role if&hellip;</b></p><ul><li><p>
You have 4+ years product marketing experience, preferably in early stage startup environments (seed or series A)</p></li><li><p>
You have a proven track record of building marketing channels from 0 to 1</p></li><li><p>
You have a genuine enthusiasm for understanding technical use cases and telling stories that resonate with technical leaders (CTOs, VP of Eng, etc.)</p></li><li><p>
You thrive with high-level direction and the freedom to ideate, iterate quickly, and test new ideas</p></li></ul><p></p><p><b><br>
Nice to haves</b></p><ul><li><p>
You have a background marketing B2B SaaS products</p></li><li><p>
Bonus points if you have a background marketing or selling developer tools, testing/observability, or infrastructure</p></li><li><p>
You&rsquo;re comfortable flexing across marketing functions and prioritizing initiatives that show the most promise</p></li><li><p>
You&rsquo;ve worked with a modern marketing tech stack (Hubspot, Unify, Clay, Figma, Canva, Twitter)</p></li></ul><p></p><p><b><br>
About us</b></p><ul><li><p>
Recent Series A raise of $15M led by Standard Capital, with participation from existing investors - Y Combinator, FCVC, and Transpose Platform.</p></li><li><p>
We&rsquo;re a team of 9 and growing (GTM team is 1 Founder, 1 AE, and 1 CSM)</p></li><li><p>
Located in-person San Francisco @ 650 5th St (Lu nch everyday and commuter benefits)</p></li></ul><p></p><p><b><br>
Benefits</b></p><ul><li><p>
Medical, Vision, Dental insurance</p></li><li><p>
401K</p></li><li><p>
Unlimited PTO</p></li><li><p>
Unlimited supply of sparkling water</p></li><li><p>
Fun team offsites and events - we went to French Laundry this year!</p></li></ul><p>
Compensation Range: $160K - $210K</p></div>

Founding Marketer

Healthleap

<div><p>HealthLeap is an AI start-up revolutionizing healthcare through predictive analytics, initially focused on disease-related malnutrition&mdash;a critical form of patient deterioration affecting virtually every hospital condition. Our mission is to maximize health outcomes globally by building a scalable AI platform that screens patients comprehensively using electronic health records (EHRs), labs, clinical notes, and more.</p><p></p><p>
We're experiencing explosive growth, with contracts and pilots at top US health systems like Cedars-Sinai, Intermountain Health, Penn Medicine, and many others. We have unprecedented access to EHR data (far more than competitors: 10s of billions of tokens per hospital + vast structured data across 100% of inpatients), positioning us to expand into additional conditions like pressure ulcers, congestive heart failure, infections, readmissions, and mortality predictions. With a unique strategy and no direct competitors (due to our 2+ year lead and regulatory advantages), we are setting out to become a $100B+ company.</p><p></p><p><b>
The Opportunity</b></p><p>
As the Head of Marketing, you will build HealthLeap&rsquo;s entire marketing function from the ground up. This role is for someone who loves rolling up their sleeves. You will partner with our team and personally own everything from strategy to execution - messaging, product marketing, content, demand generation, campaigns, PR, events, customer storytelling, website, and more.</p><p>
This is a rare opportunity to shape how a brand-new discipline in healthcare - AI-powered screening - is understood, adopted, and scaled across the industry. You won&rsquo;t just market a product; you will create and define an entirely new category.</p><p>
You will also have gold in your hands from day one: top-tier VCs have invested in us, and we are already partnering with some of the most innovative health systems in the country- including Penn Medicine, Intermountain Health, Houston Methodist, Cedars-Sinai, and Emory. We have exceptional results, published evidence, and case studies that demonstrate real impact- yet we have never done any real PR or marketing around these successes. The raw material is extraordinary; it simply needs the right leader to shape it into category-defining storytelling.</p><p>
This is a rare chance to craft the identity of one of the most impactful companies in healthcare AI while building a function, a category, and a lasting market presence from 0 1.</p><p><b>
Responsibilities</b></p><ul><li><p>
Build and own HealthLeap&rsquo;s end-to-end marketing function, processes, and roadmap</p></li><li><p>
Develop and continuously refine our core messaging, value propositions, and category narrative targeting both our ICP as well as local Bay Area talent.</p></li><li><p>
Lead product marketing efforts across positioning, market research, differentiation, and competitive intelligence</p></li><li><p>
Create high-quality content across formats and functions: enablement materials, pitch decks, GTM assets, whitepapers, case studies, videos, web copy, and more.</p></li><li><p>
Own top-of-funnel through a rigorous Account-Based Marketing (ABM) approach - including targeted outbound BD outreach, social amplification, campaigns, personalized messaging, and coordinated multi-channel touchpoints to warm, activate, and convert priority health system accounts</p></li><li><p>
Own digital strategy, including website development, social presence, analytics, optimization, and SEO</p></li><li><p>
Manage event strategy and field execution</p></li><li><p>
Build and scale the marketing team as the company grows</p></li><li><p>
Track and report on marketing performance, KPIs, funnel health, and revenue contribution</p></li></ul><p><b>
Requirements</b></p><ul><li><p>
Proven experience building and leading a marketing function in a fast-growing startup (0 1 or 1 N)</p></li><li><p>
A strong portfolio of prior marketing work demonstrating clarity, creativity, and impact across formats</p></li><li><p>
Deep experience with Account-Based Marketing (ABM) and multi-channel outbound motions (email, social, executive outreach, targeted lists) within B2B enterprise SaaS</p></li><li><p>
Demonstrated success driving top-of-funnel pipeline, demand generation, and measurable revenue outcomes</p></li><li><p>
Strong analytical mindset with expertise in marketing analytics, attribution, funnel management, and experiment design</p></li><li><p>
Hands-on execution ability across content, campaigns, messaging, events, digital, and brand &mdash; comfortable rolling up your sleeves in the early stages</p></li><li><p>
Thrives in a fast-paced, ambiguous environment with founder-level ownership, urgency, and accountability</p></li></ul><p><b>
Nice-to-Haves</b></p><ul><li><p>
Experience in healthcare or selling into health systems</p></li><li><p>
Demonstrated success in building a category or launching a net-new product</p></li><li><p>
A strong personal social presence and ability to leverage it for thought leadership and brand amplification</p></li></ul><p></p><p>
If you're passionate about applying frontier AI to real-world impact, join us in building healthcare's future.</p></div>

Head of Marketing

Pryon

<div><div><b>About Pryon:</b></div><div>
We&rsquo;re a team of AI, technology, and language experts whose DNA lives in Alexa, Siri, Watson, and virtually every human language technology product on the market. Now we&rsquo;re building an industry-leading knowledge management and Retrieval-Augmented Generation (RAG) platform. Our proprietary, cutting-edge natural language processing capabilities transform unstructured data into meaningful experiences that increase productivity with unmatched accuracy and speed.</div><div></div><div><br>
This is an opportunity to lead our marketing efforts, and design, implement and monitor effective marketing strategies that align with well-defined business goals and objectives for sales. Pryon is seeking an experienced and talented marketing leader with a successful track record owning, performing, and driving direct marketing campaigns and strategies that result in positive metrics for demand generation, leads, and opportunities for sales. The successful candidate will possess a strong track record of collaborating with sales and cross-functional teams to develop, execute, and measure strategic, integrated programs that result in a qualified pipeline for revenue growth. In conjunction with our Product and Go to Market organizations, this hire will develop compelling product positioning, messaging programs, go-to-market strategy and execution, corporate and field marketing, industry thought leadership, and awareness among our target customers, partners, analysts, and press audiences.</div><div></div><div><br>
The ideal candidate will bring a &quot;roll-up-your-sleeves&rdquo; mindset and attitude with prior experience building, scaling, and mentoring an end-to-end Marketing team across content, demand gen, product marketing and PR/communications/analyst briefings. Additionally, they will recognize, research and pursue new markets, verticals and use cases where Pryon can leverage its solutions for the benefit of its customers and itself, with the goal of generating demand in previously untapped areas. Candidates must possess strong technical knowledge and engineering experience of knowledge or document management markets along with AI and ML principles and practices. He/she will have proven abilities to work jointly with AI engineers, data scientists, and development teams to build the next generation of AI-first knowledge management systems, document processing workflows, and question/answer chatbot applications. A strong work ethic, agility, and the ability to work under pressure are essential.</div>
<h3 class="jobSectionHeader"><b>In This Role, You Will:</b></h3><ul><li>
Lead all aspects of the company&rsquo;s marketing initiatives, including brand strategy and positioning, B2B marketing, and digital strategy; operate as a senior leader as well as an individual contributor&bull; Develop and implement a cohesive marketing plan to increase brand awareness</li><li>
Manage MQL end-to-end analytics and attribution for all lead generation while executing key KPIs for net new and expansion revenue.</li><li>
Own and deliver the top-of-the-funnel demand generation for all sales channels and efforts</li><li>
Collaborate with Solutions Engineering, Product, and Sales teams to understand existing and potential customers&rsquo; needs and deliver marketing collateral that resonates with our different market segments and buyer personas</li><li>
Develop the strategic vision for Pryon&rsquo;s brand and ensure flawless execution of our mission</li><li>
Evaluate the overall marketing function and design a scalable organization structure to keep pace with expected growth; grow and manage a Marketing team that will execute the strategies that support company revenue goals.</li><li>
Build relationships with media and stakeholders through creative PR strategies</li><li>
Provide direction and set standards for creation of tactical content to support strategic objectives</li><li>
Generate internal enthusiasm and training to enable the field team to take messaging to the market</li><li>
Monitor all marketing campaigns and improve them when necessary</li><li>
Create metrics to demonstrate value of marketing efforts and provide a blueprint for course correction as needed</li><li>
Prioritize marketing projects and allocate resources accordingly</li><li>
Conduct market analysis to identify challenges and opportunities for growth</li><li>
Provide guidance and ideas to organize effective marketing events</li><li>
Forecast hiring needs for the Marketing department</li><li>
Participate in the quarterly and annual planning of the company&rsquo;s objectives</li><li>
Track competitors&rsquo; activities</li><li>
Create metrics to demonstrate the value of marketing efforts and provide a blueprint for course correction as needed</li><li>
&bull;&bull;Drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company&rsquo;s approach to direct and channel marketing</li></ul><h3 class="jobSectionHeader"><b>
What You'll Need to Be Successful:</b></h3><ul><li>
Experience managing multiple Marketing disciplines and strategy at an enterprise AI and/or software company, with a minimum of 12-15 years of total experience and 5-7 years as a Marketing leader</li><li>
Proven ability to build a world class B2B enterprise SaaS brand while in a Marketing leadership role; growth hacker mentality</li><li>
Track record in a high growth, product-first, hands-on culture; prior experience in a venture-backed company, scaling from a start up to an organization of significant size and revenue</li><li>
Driven, success-oriented, flexible team player who can juggle multiple and/or changing priorities in a fast-paced, entrepreneurial environment</li><li>
Prior success working closely with Sales to drive lead gen demand&bull; Experience interfacing with media and industry analysts to influence their perception of the company&rsquo;s products</li><li>
Strong, persuasive communication skills will an ability to synthesize complex market and technology messages into sales drivers</li><li>
Excellent leadership skills with the ability to mentor and inspire high performance</li><li>
Business-critical thinker on pricing, analytics, GTM, and branding</li><li>
Bachelor&rsquo;s degree required; MBA preferred</li></ul><div><b>
Benefits for Full Time Employees:</b></div><ul><li>Remote first organization</li><li>100% Company paid Health/Dental/Vision benefits for you and your dependents</li><li>Life Insurance, Short-term and Long-term Disability</li><li>401k</li><li>Unlimited PTO</li></ul><div></div><div><br>
We are interested in every qualified candidate who is authorized to work in the United States. However, we are not able to sponsor or take over sponsorship of employment visas at this time.</div><div></div><div><br>
Pryon will not consider race, religion, sex, sexual preference, or national origin in ways that violate the Nation's civil rights laws.
</div><p>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Senior Director, Marketing

Tyba

<div><p><b><i>About Tyba</i></b></p><p>
Tyba is a modeling platform for energy companies developing, financing, and operating renewable energy infrastructure. Energy companies rely on our software to develop and operate profit-maximizing projects.</p><p>
Our mission is to make cutting-edge models accessible to cross-functional teams so that companies can build and operate more renewable energy more profitably. We are backed by leading climate and generalist VCs and work with many of the industry&rsquo;s most innovative energy companies.</p><p></p><p><b>
The role</b></p><p>
Tyba is transforming how grid-scale energy storage projects are developed and operated. As the energy market evolves, our product is helping operators, developers, and owners maximize revenue and grid impact. We&rsquo;re looking for a <b>Product Marketing Manager</b> to distill our complex offering into clear value propositions and shape how the market understands and uses our platform.</p><p>
This role requires both creative storytelling and deep product understanding. You&rsquo;ll learn how our platform works inside and out, then communicate its value through multi-format content and targeted go-to-market strategies.</p><p></p><p><b>
Responsibilities</b></p><ul><li><p>
Become the expert in how Tyba&rsquo;s product works and how it applies to unique energy markets, customer segments, and use cases.</p></li><li><p>
Translate product functionality into simple, compelling messaging that resonates across customer segments and energy markets.</p></li><li><p>
Communicate features, benefits, and outcomes in formats ranging from sales collateral to blogs, infographics, videos, and more.</p></li><li><p>
Lead go-to-market strategy and execution for new product and unique feature releases.</p></li><li><p>
Consistently highlight product performance and customer success through content, metrics, and storytelling.</p></li><li><p>
Collaborate with Product, Marketing, Commercial Operations, and Sales to inform product scoping and market expansion efforts &mdash; then translate it back to the market.</p></li></ul><p></p><p><b>
Skills and Experience</b></p><ul><li><p>
4&ndash;6 years of experience in Product Marketing within a B2B SaaS or technology company.</p></li><li><p>
Differentiated ability to translate technical concepts into clear, differentiated messaging that engages the market and enables sales teams.</p></li><li><p>
Exceptional writing and storytelling skills, with the ability to simplify complex technical content into key messaging that effectively conveys the benefits to end-users.</p></li><li><p>
Proven track record executing product marketing strategies that had measurable results.</p></li><li><p>
Curiosity and a learner&rsquo;s mindset &mdash; excited to dive into new energy markets, emerging use cases, and evolving product capabilities.</p></li><li><p>
Experience in or exposure to the energy or renewables sector ****is a bonus.</p></li></ul><p></p><p><b>
Compensation and benefits:</b></p><ul><li><p><b>
Salary</b>: $140K-$170K, depending on experience and qualifications.</p></li><li><p><b>
Benefits:</b> Parental leave, medical benefits, unlimited PTO, and a bakery below our HQ.</p></li><li><p><b>
Equity Options:</b> Opportunity to own a stake in the company through an employee stock option plan.</p></li><li><p><b>
Flexible Work Environment:</b> Hybrid work model, remote work options, and team offsites.</p></li></ul><p></p><p>
FAQ</p><p><b>
What is the interview process like?</b></p><p>
Our interview process focuses on core competencies. We want to make sure that you are set up for success at a fast-growing and high-impact startup. We will first get to know each other through conversations about Tyba, your background, and what you are looking for in your next role. While the specifics vary, from there, we will focus on evaluating your skills and experience relevant to the role. Once we have determined whether or not you are a fit for the team, we will help you get to know the company better and speak with other team members to inform your decision. We prioritize transparency, clear communication, and ensuring that we do our best to find a mutual fit.</p><p><b>
Are you a remote work company?</b></p><p>
We have hub offices in Oakland and Los Angeles, CA, and remote team members across the US. This role will be based in either of Tyba&rsquo;s hub offices, but we will also consider remote and hybrid working locations for excellent candidates.</p><p>
Compensation Range: $140K - $170K</p></div>

Product Marketing Manager

Bariendo Inc

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><ul><li><p>
Head of Marketing</p></li><li><p>
Total Compensation: $180-220K base + equity</p></li><li><p>
Schedule: Full-time, 40 hours/week</p></li><li><p>
Location: Hybrid, 3 days in our San Francisco office, 2 days remote</p></li><li><p>
Role Type: Full-time</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
About Bariendo</b></h2><p>
Bariendo is on a mission to cure obesity. Founded by Harvard Medical School professors, we are pioneering quick, non-surgical weight loss procedures that are 7x safer than surgery and more effective and affordable than the best medications. Our digital health platform combines telehealth, distributed clinics, and an expert care team in endoscopic weight loss to deliver lasting, affordable results for the 40% of Americans struggling with obesity.</p><p>
We&rsquo;re growing rapidly with a vision to become the one-stop shop for obesity management, offering the most comprehensive set of interventions available online and via our distributed partner clinics. Join us to help patients reclaim their lives.</p><p></p><h2 class="jobSectionHeader"><b>
About This Role</b></h2><p>
We&rsquo;re looking for a data-obsessed, consumer-focused Head of Marketing who has owned a marketing engine end-to-end from acquisition to retention, in a high-growth consumer health, wellness, or clinical brand.</p><p>
This role is perfect for someone who:</p><ul><li><p>
Has deep performance marketing experience and lives comfortably in budgets, dashboards, attribution, and optimization.</p></li><li><p>
Has built and led a marketing organization before.</p></li><li><p>
Knows how to manage agencies, people, partners, and patient-facing programs.<br>
Can blend quantitative rigor with creative brand instincts.</p></li><li><p>
Understands the unique customer journey of a health, wellness, clinical, or care-delivery brand.</p></li></ul><p>
You&rsquo;ll oversee our marketing budget, drive paid acquisition strategy, build our patient ambassador and influencer programs, and own all content, lifecycle, PR, and brand initiatives. Your north star is efficient, scalable patient growth.</p><p>
This is the opportunity of a lifetime to build the brand for the next great consumer medical procedure &mdash; something that could stand alongside LASIK or IVF in both recognition and impact.</p><p>
In the near term, this is a hands-on, high-impact role &mdash; perfect for a builder who thrives in ambiguity and loves getting in the weeds. You&rsquo;ll be both strategist and doer, testing creative, writing copy, and optimizing campaigns before scaling a team. If you need layers of support to move fast, this isn&rsquo;t the right fit.</p><p>
Bariendo is backed by a world-class group of investors including BrandProject, ensuring you&rsquo;ll have the capital and support to scale impact fast.</p><p></p><h2 class="jobSectionHeader"><b>
What You&rsquo;ll Do</b></h2><h3 class="jobSectionHeader"><b>
Performance Marketing</b></h3><ul><li><p>
Lead all paid acquisition efforts and manage our digital marketing agency across Meta, Google, YouTube, and more.</p></li><li><p>
Build, manage, and optimize a $5M+ annual performance budget with clear accountability to CAC, ROAS, and patient volume targets.</p></li><li><p>
Own attribution, funnel performance, and forecasting; turn insights into action.</p></li></ul><h3 class="jobSectionHeader"><b>
Consumer Marketing &amp; Growth</b></h3><ul><li><p>
Develop and execute the full marketing strategy across paid, owned, and earned channels.</p></li><li><p>
Build and scale lifecycle programs: email, SMS, retargeting, and content journeys.</p></li><li><p>
Map and continuously refine the full patient journey, from awareness through retention and referral.</p></li><li><p>
Own website optimization, CRO, landing page testing, and demand-generation creative.</p></li></ul><h3 class="jobSectionHeader"><b>
Patient Ambassador, Influencer, and PR Programs</b></h3><ul><li><p>
Build and manage our patient ambassador program, ensuring patient stories drive referrals, credibility, and community.</p></li><li><p>
Oversee influencer, affiliate, and PR strategies to amplify reach and trust.</p></li><li><p>
Work directly with patients, press, creators, and partners.</p></li></ul><h3 class="jobSectionHeader"><b>
Content &amp; Brand</b></h3><ul><li><p>
Oversee all content marketing: SEO, organic social, educational content, blog, and email.</p></li><li><p>
Shape brand narrative across channels and ensure medical accuracy with warmth and accessibility.</p></li><li><p>
Lead creative development and manage agencies, freelancers, and vendors.</p></li><li><p>
Balance brand-building with measurable performance outcomes.</p></li></ul><h3 class="jobSectionHeader"><b>
Leadership &amp; Cross-Functional Collaboration</b></h3><ul><li><p>
Lead and grow a small team; oversee agency partners and contractors.</p></li><li><p>
Collaborate closely with clinical, operations, growth, and product teams.</p></li><li><p>
Bring a systems mindset to measurement, experimentation, reporting, and optimization.</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
What We&rsquo;re Looking For</b></h2><ul><li><p>
7-15+ years of marketing experience with at least 3+ years leading performance marketing at a consumer health, wellness, or clinical brand.</p></li><li><p>
Demonstrated success owning an entire marketing engine E2E, including paid acquisition, lifecycle, content, PR/influencers, and brand.</p></li><li><p>
Deep expertise managing multi-million-dollar performance budgets and hitting aggressive CAC/ROAS targets.</p></li><li><p>
Strong quantitative mindset - able to use data, experimentation, and dashboards to drive decisions.</p></li><li><p>
Experience managing teams, agencies, creators, and cross-functional partners.</p></li><li><p>
Comfortable working with patient stories, health-focused messaging, and regulated-ish environments.</p></li><li><p>
Ability to simplify clinical/medical topics into compelling, conversion-friendly content.</p></li><li><p>
Track record of building predictable, scalable funnels in a consumer environment.</p></li><li><p>
Familiarity with creative testing frameworks used by performance agencies preferred.</p></li><li><p>
Background in a high-growth and/or early stage startup or multi-location healthcare business preferred.</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
What Makes This Job Amazing</b></h2><ul><li><p>
Mission + Performance: Combine impact-driven healthcare storytelling with data-driven growth marketing.</p></li><li><p>
Autonomy: Own the full content engine &mdash; strategy, execution, and measurement.</p></li><li><p>
Fast Feedback Loops: Work with leadership that values iteration, analytics, and results over vanity metrics.</p></li><li><p>
Career Growth: Build the foundation of a scalable performance content function from the ground up, with significant opportunity for advancement as the company grows.</p></li><li><p>
Hybrid Flexibility: Three days in our San Francisco office, two days remote.</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
Total Rewards</b></h2><ul><li><p>
Competitive salary with equity in a high growth, seed-stage startup</p></li><li><p>
Comprehensive health benefits (medical, dental, vision)</p></li><li><p>
11 paid holidays, 15 personal vacation days, 10 wellness days</p></li><li><p>
Hybrid work, 3 days in-office 2 days remote</p></li></ul></div>

Plaid

<div>
 We believe that the way people interact with their finances will drastically improve in the next few years. We&rsquo;re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid&rsquo;s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
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 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Defining and scaling Plaid&rsquo;s content strategy to drive demand generation and brand awareness.
  </li>
  <li>
   Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid&rsquo;s brand through high-quality, integrated content.
  </li>
  <li>
   Owning Plaid&rsquo;s editorial calendar across Plaid&rsquo;s owned channels.
  </li>
  <li>
   Managing Plaid&rsquo;s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content.
  </li>
  <li>
   Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand.
  </li>
  <li>
   Partnering across marketing to align content with launches, campaigns, and demand generation goals.
  </li>
  <li>
   Building processes that streamline creation, increase output, and ensure cross-channel alignment.
  </li>
  <li>
   Managing and mentoring a lean content team and agencies.
  </li>
  <li>
   Measuring content performance and sharing insights.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   15+ years of content marketing or editorial experience, with a focus on B2B or fintech.
  </li>
  <li>
   8+ years of experience in building and managing high-performing content teams.
  </li>
  <li>
   Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
  </li>
  <li>
   Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
  </li>
  <li>
   Strong analytical skills and ability to use data to assess content performance and drive program strategy.
  </li>
  <li>
   Willing to flex across strategy and execution. Most roles at Plaid require &lsquo;do-ers&rsquo; and this role is no different.
   <br/>
   <br/>
  </li>
 </ul>
 $193,200 - $358,800 a year
 <br/>
 <br/>
 The target base salary for this position ranges from $193,200/year to $358,800/year in Zone 1. The target base salary will vary based on the job's location.
 <br/>
 <br/>
 <strong>
  Our Geographic Zones Are As Follows
  <br/>
  <br/>
 </strong>
 Zone 1 - New York City and San Francisco Bay Area
 <br/>
 <br/>
 Zone 2 - Los Angeles, Seattle, Washington D.C.
 <br/>
 <br/>
 Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego
 <br/>
 <br/>
 Zone 4 - Raleigh-Durham and all other US cities
 <br/>
 <br/>
 Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
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 <br/>
 Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
 <br/>
 <br/>
 Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected] .
 <br/>
 <br/>
 Please review our Candidate Privacy Notice here .
</div>


Content Lead

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