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marketing specialist

AIT Services

Key Responsibilities:<ul><li>Strategy and planning: Create and implement marketing plans, initiatives, and campaigns to meet business goals.</li><li>Market research: Conduct local, regional, and national market research to analyze trends, customer habits, and competitor activities.</li><li>Campaign management: Design, launch, and manage campaigns across digital and traditional channels, including social media, email, and advertising.</li><li>Content creation: Produce and distribute marketing materials, such as blog posts, website content, and promotional content.</li><li>Data analysis: Collect and analyze marketing data to evaluate campaign performance, measure key metrics (like lead generation and conversion rates), and report on results.</li><li>Collaboration: Work with other marketing and sales teams, as well as external partners, to ensure consistent messaging and successful campaign execution.</li><li>Brand maintenance: Ensure consistent brand representation across all platforms and channels.</li><li>Trend monitoring: Stay up-to-date with the latest industry trends, tools, and best practices in marketing.</li></ul>Skills &amp; Qualification:1. Good verbal and written communication in English.2. Good Interpersonal and Communication skills required.3. A degree in Marketing is preferable.4. Ability to work independently and in teams.Job Type: Full-timePay: Rs45,000.00 - Rs50,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Marketing: 1 year (Preferred)</li></ul>Work Location: In person

Marketing Specialist

Turn Up Technologies

About Turn Up Technologies:Turn Up Technologies is one of the fastest-growing IT companies working around the globe, with offices in Karachi, UK, Canada, and UAE. We specialize in delivering innovative technological solutions to a diverse range of clients, helping them achieve their business goals through cutting-edge technology and expert services.Position Overview:Turn Up Technologies is seeking a results-driven and experienced Paid Marketing Specialist to join our team at the Karachi Development Centre. The ideal candidate will be responsible for managing and optimizing ad campaigns across all channels, ensuring a high return on ad spend (ROAS) for our clients. This role requires a strategic thinker with a strong understanding of paid advertising, data analysis, and campaign management.Key Responsibilities:<ul><li>Develop and implement paid marketing strategies across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.</li><li>Manage and optimize ad campaigns to maximize ROAS and achieve client objectives.</li><li>Conduct thorough market research and competitor analysis to identify opportunities for ad campaigns.</li><li>Create, monitor, and adjust ad budgets, bids, and targeting to ensure efficient allocation of resources.</li><li>Collaborate with the creative team to develop compelling ad creatives and copy that align with client brand guidelines and campaign goals.</li><li>Monitor and analyze campaign performance data, providing insights and recommendations for continuous improvement.</li><li>Generate regular reports on campaign performance, highlighting key metrics, insights, and recommendations for clients.</li><li>Stay updated with the latest trends, tools, and best practices in paid marketing.</li><li>Work with clients to understand their goals, objectives, and target audience, ensuring campaigns are aligned with their overall marketing strategy.</li><li>Manage relationships with advertising platforms and vendors to ensure campaigns run smoothly and effectively.</li></ul>Qualifications:<ul><li>Minimum of 4 years of experience in paid marketing, digital advertising, or a related field.</li><li>Proven track record of managing successful ad campaigns with a high ROAS.</li><li>Strong understanding of paid advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.</li><li>Proficiency in ad management tools and analytics platforms, such as Google Analytics, Google Tag Manager, Facebook Business Manager, and others.</li><li>Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</li><li>Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously.</li><li>Excellent communication and interpersonal skills, with the ability to build strong client relationships.</li><li>Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.</li></ul>Preferred Skills:<ul><li>Experience working with diverse clients across various industries.</li><li>Knowledge of SEO and content marketing strategies.</li><li>Ability to create both text and visual content for ads.</li></ul>What We Offer:<ul><li>Competitive salary.</li><li>Opportunities for professional growth and development.</li><li>A collaborative and innovative work environment.</li><li>The chance to work with a talented team on exciting projects.</li></ul>If you are a passionate Paid Marketing Specialist with a strategic mindset and a desire to make a significant impact for our clients, we encourage you to apply for the Paid Marketing Specialist position at Turn Up Technologies.Turn Up Technologies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Paid Marketing Specialist

360 Human Capital solutions pvt ltd

Career Opportunity &ndash; Trade Marketing SpecialistOur client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Trade Marketing Specialist for its Karachi, Lahore and Islamabad office.If you&rsquo;re passionate about brand visibility, trade marketing strategies, and in-store execution, this is your chance to join a global team and take your career to the next level!Job Description:Reports To: C&amp;V ManagerPurposeSupport the C&amp;V Manager in executing trade activation initiatives across all retail and trade channels. Responsible for asset deployment, merchandising deployment, and ensuring smooth execution of commercial objectives.Key Responsibilities- Plan and coordinate the deployment of trade assets (e.g., display units, POS materials, and signage) across retail and trade channels.- Ensure timely installation and maintenance of assets in line with brand guidelines.- Track asset inventory and manage replenishment cycles.- Liaise with vendors and agencies for asset logistics and quality assurance.- Develop and execute merchandising plans to maximize product visibility and sales conversion.- Coordinate with sales teams and agencies for in-store execution.- Monitor compliance with merchandising standards and report deviations.- Analyze merchandising effectiveness and recommend improvements.- Support in tracking KPIs for trade activation initiatives.- Assist in budget monitoring and resource planning.- Coordinate city-wise deployment plans including headcount, and stock alignment (TPOSM and PPOSM).- Coordinate with agencies on execution plans and KPIs.- Monitor city-wise and CR/TA/MR-wise targets and report progress.- Ensure availability of stock, uniforms, and devices for trade activities.- Manage daily reporting on digital portals.- Support data integration with global systems (if any).- Assist in preparing monthly performance reports for ours and Sales teams.- Coordinate with Sales teams for rollout execution.- Support alignment with Zonal Sales and CCD teams for trade activities.- Liaise with agencies for deployment and reporting.- Ensure uniform quality and city-wise distribution.- Support spot/area/city identification and coordination with agencies.Qualifications &amp; Experience&middot; Preferably master&rsquo;s degree or bachelor&rsquo;s degree in business administration, Marketing, or related field&middot; 3&ndash;5 years of relevant experience (FMCG experience is a plus)&middot; Strong presentation and communication skills&middot; Ability to work effectively in cross-functional teamsKey Competencies&middot; Action Oriented&middot; Stakeholder Management&middot; Data Reporting &amp; Analysis&middot; Planning&middot; Team Collaboration&middot; Directing OthersFemale Candidates are strongly encouraged to applyPlease share your updated resume in MS Word format at jobs@hcspak.comNote: Only shortlisted candidates will be contacted.Job Type: Full-timeWork Location: In person

Trade Marketing Specialist

K Com Solutions Pvt. Ltd.

We&rsquo;re Hiring! Digital Marketer &amp; SEO Specialist. (Females Only)Kcom Solutions is seeking a talented Digital Marketer &amp; SEO Specialist to join our growing team! If you are passionate about driving results, managing creative campaigns, and helping brands grow &mdash; we want to meet you! (Experienced are Preferred)Your Role<ul><li>Manage digital marketing campaigns and client social media accounts</li><li>Plan, create, and schedule engaging content with a strategic approach</li><li>Optimize websites for SEO to improve search rankings and audience growth</li><li>Monitor campaign performance, analyze metrics, and suggest improvements</li></ul>What We&rsquo;re Looking For<ul><li>Experience in digital marketing and SEO</li><li>Strong understanding of social media management and paid advertising</li><li>Creative mindset with attention to detail</li><li>Team player with a proactive attitude</li><li>Must be able to work on-site in Karachi</li><li>Females Only</li></ul>What We Offer:&middot; Attractive salary package based on experience.&middot; Transport allowance.&middot; Monthly Target Achievement Bonus.&middot; Monthly Sales Commission.&middot; Annual Increment based on performance.&middot; A collaborative and growth-focused work environment.Shift: Night Shift (08:00 PM &ndash; 05:00 AM) Schedule: Monday to Friday | Saturday &amp; Sunday Off Job Type: Full-TimeApply Now &ndash; Grow with Us!If you are passionate about digital marketing, lead generation, and client acquisition, we&rsquo;d love to hear from you.K Com Solutions Pvt. Ltd. &ndash; Empowering Digital Growth Worldwide.Work Location: In personJob Types: Full-time, Internship, Contract Contract length: 12 monthsWork Location: In person

Digital Marketing Specialist

Eracus BPO's

Company: Eracus BPO Limited (DigitronCX) Location: North Nazimabad, Karachi, Pakistan Job Type: Full-time (Onsite) Timings: Monday to Friday (10:00 AM &ndash; 5:00 PM) | Saturday (Remote &ndash; Short Day)About the Company:Eracus BPO Limited (DigitronCX) is a New Zealand&ndash;based, compliance-driven, and trusted Web Development &amp; Digital Solutions Agency with operations in Karachi, Pakistan. We specialize in delivering high-quality digital solutions, web applications, and marketing services to global clients.We are looking for a Digital Marketing Specialist who is passionate, skilled, and experienced in Meta (Facebook) Ads Campaigns and digital marketing strategies to drive measurable results for our in-house projects.Key Responsibilities:<ul><li>Plan, create, manage, and optimize Meta (Facebook &amp; Instagram) ad campaigns for in-house projects.</li><li>Conduct audience research, setup pixel tracking, and monitor campaign performance to ensure maximum ROI.</li><li>Develop and execute effective SEO and Google Ads strategies (a strong plus).</li><li>Assist with social media management and content planning across platforms.</li><li>Design and create engaging ad creatives using Canva or other graphic design tools.</li><li>Write compelling ad copies and social media content with strong English communication skills.</li><li>Analyze campaign results, prepare reports, and suggest data-driven improvements.</li><li>Collaborate with the web and design teams to align digital marketing goals with business objectives.</li></ul>Requirements:<ul><li>Minimum 2 years of hands-on experience managing Facebook/Meta Ads campaigns.</li><li>Strong understanding of digital marketing metrics, audience targeting, and conversion tracking.</li><li>Knowledge of SEO, Google Ads, and Social Media Marketing is a plus.</li><li>Familiarity with tools like Canva, Photoshop, or other graphic design software.</li><li>Excellent written and verbal communication skills in English.</li><li>Ability to work independently and meet deadlines.</li><li>Fresh graduates with proven skills or portfolio are also encouraged to apply.</li></ul>What We Offer:<ul><li>Competitive salary package based on experience.</li><li>Performance-based rewards, bonuses, and increments.</li><li>Opportunity to work with an international (New Zealand-based) agency.</li><li>Professional and collaborative work environment.</li><li>Growth and learning opportunities in digital marketing and global projects.</li></ul>Job Types: Part-time, Contract Contract length: 6 monthsPay: Rs28,000.00 - Rs35,000.00 per monthExpected hours: 35 per weekWork Location: In person

LUSH Vape

About UsWe are a fast-growing technology and eCommerce solutions group building a suite of innovative digital products. Our ecosystem includes SaaS platforms, mobile applications, and high-performance websites used by thousands of customers. We&rsquo;re expanding our team and looking for the following:Location: Karachi, PakistanEmployment Type: Full-TimeStart Date: ImmediateWork Hours: 8 AM 4 PM Toronto, Canada time (Eastern Time Zone)Role OverviewWe are seeking a mid-level Performance Marketing Specialist with strong hands-on expertise in YouTube advertising, Google Ads, and SEO strategy/implementation. You will build, launch, and optimize campaigns while implementing SEO best practices across content and technical channels to drive measurable growth.Key ResponsibilitiesPaid Ads (Primary Focus &mdash; YouTube + Google Ads)<ul><li>Launch, manage, and optimize YouTube ad campaigns targeting intent-driven audiences</li></ul><ul><li>Build, refine, and scale Google search campaigns and keyword strategies</li></ul><ul><li>Create and iterate on ad scripts, thumbnails, hooks, and creative concepts</li></ul><ul><li>Execute A/B tests across audiences, creatives, and landing pages</li></ul><ul><li>Manage daily/weekly budgets and ensure positive ROAS</li></ul><ul><li>Implement tracking through Google Tag Manager and analytics tools</li></ul>SEO Strategy &amp; Implementation<ul><li>Perform keyword research and competitive analysis</li></ul><ul><li>Optimize on-page SEO (metadata, internal linking, schema)</li></ul><ul><li>Improve technical SEO (site speed, crawlability, indexing issues)</li></ul><ul><li>Track rankings, organic performance, and conversions via Search Console and advanced SEO tools</li></ul><ul><li>Coordinate with writers/designers for SEO-focused content initiatives</li></ul>Conversion Optimization<ul><li>Build and update conversion-focused landing pages using Webflow/Shopify/WordPress</li></ul><ul><li>Execute structured A/B testing to improve CTR, CVR, and funnel efficiency</li></ul><ul><li>Analyze user behavior using heatmaps and session recordingsAnalytics &amp; Reporting</li></ul><ul><li>Build dashboards/reports to track weekly KPIs</li></ul><ul><li>Monitor channel performance and suggest growth improvements</li></ul><ul><li>Present insights clearly to leadership and cross-functional teams</li></ul>Required Skills &amp; Experience<ul><li>5+ years of performance marketing or digital advertising experience</li></ul><ul><li>Proven experience managing YouTube campaigns</li></ul><ul><li>Strong knowledge of Google Ads and paid search strategy</li></ul><ul><li>Hands-on SEO experience (on-page, technical, keyword strategy)</li></ul><ul><li>Familiarity with data tools: Google Analytics, Search Console, GTM, Looker Studio</li></ul><ul><li>Ability to analyze data and draw actionable conclusions</li></ul><ul><li>Experience building or editing landing pages</li></ul>Bonus Skills<ul><li>Meta Ads, TikTok Ads, or LinkedIn Ads experience</li></ul><ul><li>Video editing skills for ad creative</li></ul><ul><li>Familiarity with SaaS or DTC eCommerce growth strategies</li></ul>Soft Skills<ul><li>Analytical and detail-oriented</li></ul><ul><li>Clear communicator and team collaborator</li></ul><ul><li>Organized with the ability to manage multiple campaigns independently</li></ul><ul><li>Solution-focused and proactive</li></ul>What We Offer* Competitive salary + performance-based bonuses.* Flexible work environment.* Opportunities for rapid growth inside a multi-brand tech ecosystem.* Creative autonomy and influence in product direction.* Access to leading tools, tech stacks, and innovation-driven projects.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Philip Morris International

<div>Be a part of a revolutionary change 
At PMI, we&rsquo;ve chosen to do something incredible. We&rsquo;re totally transforming our business and building our future on one clear purpose &ndash; to deliver a smoke-free future. 
With huge change, comes huge opportunity. So, wherever you join us, you&rsquo;ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. 
We are looking for Trade Marketing Specialists in (Karachi, Lahore &amp; Islamabad). In this role, you will support the C&amp;V Manager in executing trade activation initiatives across all retail and trade channels. Responsible for asset deployment, merchandising deployment, and ensuring smooth execution of commercial objectives. 
Your &lsquo;day to day&rsquo;<ul><li><h3 class="jobSectionHeader">
Asset Deployment</h3><ul><li>Plan and coordinate the deployment of trade assets (e.g., display units, POS materials, signage) across retail and trade channels.</li><li>Ensure timely installation and maintenance of assets in line with brand guidelines.</li><li>Track asset inventory and manage replenishment cycles.</li><li>Liaise with vendors and agencies for asset logistics and quality assurance.</li></ul><h3 class="jobSectionHeader">
Merchandising Deployment</h3><ul><li>Develop and execute merchandising plans to maximize product visibility and sales conversion.</li><li>Coordinate with sales teams and agencies for in-store execution.</li><li>Monitor compliance with merchandising standards and report deviations.</li><li>Analyze merchandising effectiveness and recommend improvements.</li></ul><h3 class="jobSectionHeader">
Planning</h3><ul><li>Support in tracking KPIs for trade activation initiatives.</li><li>Assist in budget monitoring and resource planning.</li><li>Coordinate city-wise deployment plans including headcount, and stock alignment (TPOSM and PPOSM).</li></ul><h3 class="jobSectionHeader">
Deployment &amp; Execution</h3><ul><li>Coordinate with agencies on execution plans and KPIs.</li><li>Monitor city-wise and CR/TA/MR-wise targets and report progress.</li><li>Ensure availability of stock, uniforms, and devices for trade activities.</li></ul><h3 class="jobSectionHeader">
Reporting, Evaluation &amp; Analysis</h3><ul><li>Manage daily reporting on digital portals.</li><li>Support data integration with global systems (if any).</li><li>Assist in preparing monthly performance reports for ours and Sales teams.</li></ul><h3 class="jobSectionHeader">
Internal Stakeholder Management</h3><ul><li>Coordinate with Sales teams for rollout execution.</li><li>Support alignment with Zonal Sales and CCD teams for trade activities.</li></ul><h3 class="jobSectionHeader">
External Stakeholder Management</h3><ul><li>Liaise with agencies for deployment and reporting.</li><li>Ensure uniform quality and city-wise distribution.</li><li>Support spot/area/city identification and coordination with agencies</li></ul></li></ul> 
Who we&rsquo;re looking for<ul><li>
Preferably master&rsquo;s degree or bachelor&rsquo;s degree in business administration, Marketing, or related fiel</li><li> 
3&ndash;5 years of experience in consumer engagement, brand activations, or marketing (FMCG experience is a plus</li><li> 
Strong presentation and communication skill</li><li> 
Data analysis and reporting skill</li><li> 
Experience with CRM tools or digital engagement platforms is an advantag</li><li> 
Ability to work effectively in cross-functional teams</li></ul> 
What we offer
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: 
<ul><li>
Seize the freedom to define your future and ours. We&rsquo;ll empower you to take risks, experiment and explore.</li><li>
Be part of an inclusive, diverse culture, where everyone&rsquo;s contribution is respected; collaborate with some of the world&rsquo;s best people and feel like you belong.</li><li>
Pursue your ambitions and develop your skills with a global business &ndash; our staggering size and scale provides endless opportunities to progress.</li><li>
Take pride in delivering our promise to society: to deliver a smoke-free future.</li></ul></div>

Explore 841+ Marketing specialist in Karachi this November. Find roles across top companies and apply now to boost your career.

841 marketing specialist jobs IN Karachi

Marketing Specialist

Paid Marketing Specialist

Trade Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist

Performance Marketing Specialist

Trade Marketing Specialist