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digital marketing specialist Jobs in Karachi

digital marketing specialist

marketing specialist

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>To Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Cordatus Resource Group

<div>
 
 Job Title:
 
 Digital Marketing Specialist
 
 
 
 Location:
 
 Pakistan (Remote), supporting U.S.-based BPO operations
 
 
 
 Reports To
 
 : Chief Executive Officer
 
 
 
 About Us:
 
 
 
 Cordatus Resources Group is a business process outsourcing and consulting firm, specializing in providing outsourced accounting, finance, IT, and administrative services. We operate with a remote workforce across the globe, utilizing a variety of SaaS platforms to ensure seamless collaboration, project management, and client communication.
 
 
 
 Job Summary
 
 
 
 We are seeking a Digital Marketing Specialist with exceptional written and spoken English skills and proven expertise in digital marketing tools and strategies. The ideal candidate will create high-quality content across multiple platforms, plan and execute data-driven digital campaigns, manage content calendars, and optimize performance to drive measurable growth in brand visibility, engagement, and conversions.
 
 
 
 Job Responsibilities
 
 
 
 <ul>
 <li>
 Content Creation &amp; Copywriting: Develop high-quality, on-brand copy for email newsletters, blog articles, landing pages, ad creatives, and other marketing assets, ensuring consistency with brand guidelines and audience resonance.
 </li>
 <li>
 Campaign Management: Plan, build, launch, monitor, and optimize multi-channel campaigns, including email marketing automations/sequences and paid advertising on Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, Performance Max). LinkedIn Advertisement (Campaign, Ads Manager).
 </li>
 <li>
 CRM &amp; Lead Management: Administer the CRM platform (e.g., HubSpot, HighLevel, Salesforce, or similar), including accurate lead segmentation, workflow automation, list hygiene, deduplication, and nurture sequences to improve lead quality and conversion rates.
 </li>
 <li>
 SEO Execution: Implement on-page optimizations, technical SEO fixes, keyword research insights, content optimization, and meta enhancements to improve organic search rankings and traffic.
 </li>
 <li>
 Performance Analysis &amp; Reporting: Track, analyze, and report on core KPIs (e.g., CTR, open rates, conversion rates, ROAS, CPL, organic traffic growth) using tools such as Google Analytics, platform dashboards, and CRM reporting; conduct A/B testing and recommend data-backed improvements.
 </li>
 <li>
 Additional Duties: Stay current with platform updates, industry trends, and best practices; collaborate with the Marketing Manager and Operations team on asset utilization; assist with budget allocation for paid channels to ensure efficient spending.
 
 
 
 </li>
 </ul>
 
 Job Specifications:
 
 
 
 <ul>
 <li>
 Master's degree in Digital Marketing or Marketing, with specialized digital marketing training and certifications considered an advantage.
 </li>
 <li>
 Proven experience (4&ndash;5 years preferred) in digital marketing execution, with demonstrated hands-on expertise in email marketing, paid search/social advertising, and CRM administration.
 </li>
 <li>
 Native or near native‑ English fluency, both written and spoken, with advanced professional communication skills
 </li>
 <li>
 Demonstrates 100% fluency in English, both oral and written, with advanced proficiency in professional-level writing, editing, and proofreading to ensure effective communication with U.S. clients and senior management.
 </li>
 <li>
 Proven experience (4&ndash;5 years preferred) in digital marketing execution, with demonstrated hands-on expertise in email marketing, paid search/social advertising, and CRM administration.
 </li>
 <li>
 Exceptional copywriting and editing skills, with a proven ability to craft persuasive, audience-targeted content that aligns with brand voice and drives action.
 </li>
 <li>
 Strong technical proficiency with major platforms and tools, including:
 </li>
 <li>
 CRM systems (HubSpot, High Level, Salesforce, Active Campaign, or equivalent).
 </li>
 <li>
 Email service providers (e.g., LaGrowth Machine, Mailchimp, Klaviyo, HubSpot Email).
 </li>
 <li>
 Google Ads and Meta Ads Manager.
 </li>
 <li>
 Google Analytics (GA4) and Google Tag Manager.
 </li>
 <li>
 Working knowledge of SEO principles (on-page, technical, and content), including tools like Google Search Console, SEMrush, or Ahrefs.
 </li>
 <li>
 Self-motivated and detail-oriented, with excellent organizational skills and the ability to manage multiple campaigns and deadlines independently.
 </li>
 <li>
 Experience with A/B testing frameworks, conversion rate optimization (CRO), and marketing automation.
 </li>
 <li>
 Familiarity with additional channels (e.g., LinkedIn Ads, organic social media management).
 </li>
 <li>
 Availability to work as full-time employee in U.S. business hours (7:00 PM &ndash; 4:00 AM Pakistan Time, Monday to Friday).
 
 
 
 </li>
 </ul>
 
 What This Role Offers:
 
 
 
 <ul>
 <li>
 Competitive Package: Attractive salary, and remote work flexibility.
 </li>
 <li>
 Impactful Marketing Projects: Drive brand visibility, engagement, and measurable growth through innovative digital campaigns.
 </li>
 <li>
 Skill Development: Gain hands-on experience with advanced marketing tools, and analytics platforms,
 
 
 
 </li>
 </ul>
 We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 
 
 
 How to Apply:
 
 Please ensure you meet the eligibility requirements before applying. Submit your updated profile via our career page: Careers &ndash; Cordatus Resource Group
 
 
 
 Way Forward:
 
 We are excited to learn more about you! Candidates shortlisted for this role will be contacted via email or phone. As part of the process, we will invite you to share a short video introduction, so we encourage you to stay active on both channels.
 
 
 
 Should you have any questions, feel free to contact us at careers@cordatusrg.com. Please mention job title &amp; your full name in subject line and attach your resume.
 
</div>

Digital Marketing Specialist

Astrik Digital

Job Title: Digital Marketing Executive (E-commerce)Location: Clifton Block 5, KarachiExperience: 2&ndash;3 YearsAbout the RoleWe are seeking a results-driven Digital Marketer to manage our paid ads and e-commerce operations. If you excel at Google Ads, Social Media Marketing, and platforms like Shopify and Daraz, we&rsquo;d love to connect.Key Responsibilities-Manage and optimize Google Ads and Social Media campaigns (Facebook/Instagram).-Oversee daily operations of our Shopify store (product updates, inventory).-Handle listings, promotions, and placements on Daraz and other marketplaces.-Develop strategies to boost traffic, conversions, and sales.Requirements-2&ndash;3 years of experience in Digital Marketing.-Strong knowledge of Google Ads (Search, Display, Shopping).-Hands-on experience with Meta Business Suite.-Proficiency in Shopify store management.-Experience with Daraz Seller Center and e-commerce operations.-Analytical mindset with data-driven decision-making skills.Why Join Us?Competitive SalaryFriendly Work EnvironmentGrowth OpportunitiesJob Type: Full-timeWork Location: In person

IP Traders (USA)

Location: Onsite Timings: Monday to Friday | 9:00 AM &ndash; 5:00 PMWe are looking for a creative and results-driven Social Media Marketing Specialist to join our team. This is a full-time onsite position for someone who understands social media trends, content creation, and digital growth strategies.Responsibilities:<ul><li>Manage and grow social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.)</li><li>Create and schedule engaging posts, reels, and videos</li><li>Design high-quality graphics for social media and marketing campaigns</li><li>Generate AI-based videos and content using modern AI tools</li><li>Respond to comments and messages professionally</li><li>Develop content calendars and growth strategies</li><li>Monitor analytics and optimize content for better performance</li><li>Stay updated with the latest social media trends and algorithm changes</li></ul>Requirements:<ul><li>Proven experience in social media marketing</li><li>Strong graphic designing skills (Adobe Photoshop, Illustrator, Canva, etc.)</li><li>Experience with AI video generation tools</li><li>Knowledge of video editing software</li><li>Creative mindset with strong communication skills</li><li>Ability to work independently and meet deadlines</li><li>Understanding of USA market trends is a plus</li></ul>What We Offer:<ul><li>Competitive salary</li><li>Professional work environment</li><li>Growth opportunities</li><li>Long-term career potential</li></ul>If you are creative, organized, and passionate about digital marketing, we would love to hear from you.Job Type: Full-timePay: Rs55,000.00 - Rs70,000.00 per monthWork Location: In person

Social Media Marketing Specialist

VIDIZMO LLC

<div>About VIDIZMO

VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a certified Microsoft Solutions Partner across Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data &mdash; with full control and compliance. 

Our Multimodal AI Data Intelligence Platform harnesses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to deliver capabilities including automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition. 
The Role

We're looking for an Organic Growth Marketing Specialist to own and scale our non-paid growth engine across search, content, AI-driven discovery (AEO), product-led acquisition, and lifecycle touchpoints. This role sits at the intersection of SEO, AEO, content strategy, analytics, and product growth &mdash; with a clear mandate: turn market demand into discoverable content, and convert organic visibility into qualified pipeline and revenue. 
You'll work closely with Product, Sales, and RevOps to ensure our content, messaging, and product positioning consistently reflect real-world buyer intent. This is a high-ownership, high-visibility position with a direct line to GTM strategy and measurable revenue impact. 
What You'll Own 

Organic Growth Strategy 
<ul>
<li>Own end-to-end organic strategy across SEO, AEO, and inbound channels</li>
<li>Optimize content for search engines and AI answer platforms &mdash; Google SGE, featured snippets, Perplexity, ChatGPT, and emerging AI search surfaces</li>
<li>Drive discoverability for high-intent, use-case-specific, and decision-stage queries</li>
<li>Optimize organic journeys from first touch demo closed revenue</li>
<li>Partner with RevOps on attribution modeling, lifecycle tracking, and funnel reporting</li>
</ul>
Content Creation &amp; AI-Assisted Production
<ul>
<li>Research, plan, and produce high-quality content including long-form blogs, landing pages, use case pages, comparison pages, and thought leadership pieces</li>
<li>Leverage AI writing tools (Claude, ChatGPT, Copilot, Jasper, or similar) to accelerate content production &mdash; drafting, ideation, repurposing, and formatting</li>
<li>Ensure all AI-assisted content is thoroughly reviewed, fact-checked, and refined before publication &mdash; AI accelerates your output; your judgment defines its quality</li>
<li>Maintain a consistent editorial voice aligned with VIDIZMO's brand and enterprise audience</li>
<li>Translate complex technical capabilities (LLMs, RAG, multimodal AI) into clear, compelling content that resonates with buyers across industries</li>
</ul>
Insights &amp; Cross-Functional Influence
<ul>
<li>Translate organic search data into actionable insights for Product (feature demand signals, emerging terminology, use case gaps)</li>
<li>Align content strategy with market demand, product positioning, and Sales messaging</li>
<li>Communicate performance clearly to leadership and cross-functional teams through dashboards, reports, and recommendations</li></ul> 


AI Output Verification &amp; Accountability (Required Competency)

We actively use AI tools to move faster &mdash; and we expect this role to do the same. However, AI-generated output is never the final product. The candidate must demonstrate strong judgment and full ownership of every deliverable, regardless of how it was produced.

This means:
<ul>
<li>Validating accuracy, factual completeness, and logical coherence of AI-assisted content</li>
<li>Ensuring alignment with compliance requirements, brand standards, and business objectives</li>
<li>Refining AI output to meet publication-ready quality &mdash; not just reviewing it for surface errors</li>
<li>You are accountable for the final output. The tool is a resource; the responsibility is yours.</li>
</ul>
Candidates who treat AI as a shortcut rather than a capability multiplier are not the right fit for this role. 
Tools You'll Work With
<ul>
<li>Analytics: GA4, Google Search Console, HubSpot</li>
<li>SEO / AEO: Ahrefs, SEMrush, Screaming Frog, SERP tracking tools</li>
<li>Content &amp; AI: Claude, ChatGPT, Jasper, Surfer SEO, Clearscope, or equivalent</li>
<li>Reporting: Looker Studio, HubSpot dashboards, custom performance reports</li>
<li>Collaboration: Slack, Notion, Jira, or similar project tools</li></ul> 


How We'll Measure Your Success
<ul>
<li>Growth in organic traffic and AI-driven discoverability for high-intent queries</li>
<li>Volume and quality of organic-sourced MQLs, SQLs, and pipeline contribution</li>
<li>Conversion rate improvements across organic funnels</li>
<li>Content output volume and quality, including AI-assisted pieces</li>
<li>Actionable market insights that influence GTM decisions and product roadmap</li></ul> 


Required Skills:
<ul>
<li>BS degree in CS, IT, Business, Marketing, or any relevant field</li>
<li>5+ years in organic growth, SEO, content marketing, or inbound growth roles</li>
<li>Proven hands-on experience with AEO and modern search behavior (AI Overviews, SGE, conversational search)</li>
<li>Strong B2B SaaS or regulated-market experience (enterprise, government, healthcare, legal, or similar)</li>
<li>Demonstrated ability to connect search demand content pipeline revenue</li>
<li>Proficiency with AI writing tools and a clear, principled approach to reviewing and owning AI-assisted output</li>
<li>Comfortable producing and editing long-form B2B content independently</li>
<li>Analytical mindset &mdash; able to build dashboards, forecast organic performance, and report to leadership</li></ul> 


Nice to Have:
<ul>
<li>Experience with GEO (Generative Engine Optimization) or brand citation strategies for AI platforms</li>
<li>Familiarity with HubSpot for lifecycle tracking and organic attribution</li>
<li>Background in enterprise tech, compliance-heavy industries, or public sector marketing</li>
<li>Experience collaborating with RevOps, Product, or Sales on GTM strategy</li></ul> 


Why This Role Matters

Organic is a core growth lever at VIDIZMO &mdash; not a support function. This role carries direct influence over product positioning, buyer messaging, and revenue pipeline. If you're a strategic thinker who can write well, use AI tools responsibly, and connect content to commercial outcomes, this is where you'll do your best work. 
Benefits: Health Insurance (OPD/IPD), Daily Lunch Facility, Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment. Provident Fund, Career Growth, Bonus (benefits vary based on location)</div>

Organic Content Marketing Specialist

Cosmo Resources

About the RoleTraxccel is seeking a results-driven and AI-savvy Digital Marketer who can leverage modern AI tools to create, optimize, and scale high-performing marketing campaigns. The ideal candidate understands both the creative and analytical sides of digital marketing and knows how to use AI to gain a competitive edge.Key Responsibilities<ul><li>Develop and execute comprehensive digital marketing strategies</li><li>Plan and manage multi-channel campaigns (social media, paid ads, email marketing, SEO, content marketing)</li><li>Use AI tools (ChatGPT, AI design tools, automation platforms, analytics tools) to improve content creation, targeting, and performance optimization</li><li>Analyze campaign performance and generate actionable insights</li><li>Conduct market research and competitor analysis</li><li>Optimize marketing funnels and customer journeys</li><li>Collaborate with internal teams to align marketing strategies with business goals</li><li>Stay up-to-date with digital marketing and AI industry trends</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred)</li><li>Proven experience in digital marketing</li><li>Hands-on experience with AI tools for marketing and automation</li><li>Strong understanding of SEO, paid advertising, and social media marketing</li><li>Excellent analytical and reporting skills</li><li>Creative thinking with attention to detail</li><li>Strong communication and time management skills</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Do you have hands-on experience running digital marketing campaigns (social media, paid ads, email, or SEO)?</li><li>Have you used AI tools such as ChatGPT, AI design tools, or marketing automation tools to create or optimize marketing campaigns?</li><li>Are you comfortable planning and managing multi-channel digital marketing campaigns from strategy to execution?</li></ul>Work Location: In person

Eminent Tax

Location: Karachi (Onsite) Day / Flexible Shift Market Competitive SalaryEminent Tax is looking for a creative, strategic Digital Marketing Specialist to build and grow our online presence.We need someone who understands content, branding, performance marketing, and audience growth.Key Responsibilities:<ul><li>Create engaging posts, reels, and videos</li><li>Manage Google Business, Instagram, Facebook, LinkedIn, TikTok</li><li>Plan and execute digital marketing campaigns</li><li>Run Meta &amp; Google Ads</li><li>Optimize content for SEO</li><li>Track performance and report insights</li><li>Design creatives using Canva / Adobe tools</li><li>Respond to social media engagement</li></ul>Requirements:✔ Minimum 2 years of experience in digital marketing ✔ Strong understanding of SEO and paid ads ✔ Skilled in Canva, Adobe Suite, CapCut, etc. ✔ Excellent English communication skills ✔ Self-driven and creative mindsetPreferred: Bachelor&rsquo;s degree in Marketing / Digital MediaJob Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Content Creator / Digital Marketing Specialist

Explore 630+ Marketing specialist in Karachi this March. Find roles across top companies and apply now to boost your career.

630 marketing specialist jobs In Karachi

Performance Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist

Social Media Marketing Specialist

Organic Content Marketing Specialist

Digital Marketing Specialist

Content Creator / Digital Marketing Specialist