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marketing specialist

Welkin Hitech Instruments Pvt. Ltd.

<p><b>SEO &amp; Digital Marketing Specialist</b></p><p><b>Company:</b> Welkin Hitech Instruments (Pvt.) Ltd.<br/><b>Location:</b> Karachi (Head Office) &mdash; Full-Time<br/><b>Industry:</b> Laboratory, Scientific &amp; Industrial Instruments<br/><b>Experience:</b> 1&ndash;3 Years<br/><b>Salary:</b> As per skills and experience<br/><b>Reports To:</b> CEO</p><p>We're looking for a results-driven Digital Marketing Specialist to own our online presence end-to-end &mdash; SEO, paid ads, and social media/content creation. Since our industry is niche and technical, precision in keyword targeting and audience segmentation matters more than volume.</p><p><b>SEO</b></p><ul><li>Run on-page and technical SEO audits; own website structure, meta tags, and schema</li><li>Build a sustainable link-building strategy</li><li>Optimize content around our core product keywords (Cooking Oil Tester, Flue Gas Analyzer, Water Testing Equipment, Food Quality Instruments, Laboratory Equipment, etc.)</li><li>Deliver monthly ranking reports with clear KPIs</li></ul><p><b>Paid Advertising</b></p><ul><li>Set up and manage Google Search/Display, Meta (Facebook/Instagram), and LinkedIn Ads</li><li>Conduct keyword research for technical/industrial search terms</li><li>Build custom and lookalike audiences for B2B and B2C campaigns</li><li>A/B test creatives and landing pages; reduce cost-per-lead while improving lead quality</li></ul><p><b>Content &amp; Social Media</b></p><ul><li>Plan and create posts, reels, and short-form video for LinkedIn, Facebook, Instagram, TikTok, and Google Business</li><li>Design ad creatives and social content using Canva, Photoshop, and Illustrator</li><li>Edit reels and YouTube videos using Premiere Pro and After Effects</li><li>Use AI tools (ChatGPT, Claude, Gemini) to speed up content ideation, copywriting, and campaign research</li></ul><p><b>Research &amp; Strategy</b></p><ul><li>Conduct competitor analysis across search and social platforms</li><li>Identify content gaps and emerging trends specific to our sector</li><li>Stay current with algorithm updates across all platforms</li></ul><p><b>Preferred</b></p><ul><li>Experience marketing B2B industrial, engineering, or lab equipment brands</li><li>Strong grasp of the Pakistani market and local search behavior</li><li>Technical copywriting ability</li><li>Familiarity with CRM/marketing automation tools and LinkedIn Sales Navigator</li></ul><p><b>Skills</b><br/>Google Ads &amp; Meta Ads Manager &middot; SEO (On-Page, Technical, Off-Page) &middot; Ahrefs/SEMrush/Search Console &middot; GA4 &amp; Reporting &middot; Canva, Photoshop, Illustrator &middot; Premiere Pro, After Effects &middot; AI Tools (ChatGPT, Claude, Gemini) &middot; A/B Testing &amp; CRO</p><p>Pay: Rs35,000.00 - Rs95,000.00 per month</p><p>Work Location: In person</p>

SEO & Digital Marketing Specialist

Ocean Software Digital (Pvt.) Ltd.

<p>We&rsquo;re looking for a <b>Social Media Marketing Specialist </b>to join our team. The ideal candidate is creative, data-driven, and experienced in managing paid and organic campaigns across multiple platforms to drive brand growth and engagement.</p><p><i><b>Employment Type</b></i><i>: Full-time, On-site</i><br/><i><b>Shift Timings</b></i><i>: night shift (8 PM-5 AM)</i><br/><i><b>Location</b></i><i>: DHA Phase 5, Karachi</i></p><p><b>Key Responsibilities:</b></p><ul><li>Develop and implement social media strategies aligned with business goals.</li><li>Manage and optimize paid campaigns on Meta, Instagram, and TikTok.</li><li>Create engaging content and ensure consistent brand presence across platforms.</li><li>Monitor social media trends, competitor activities, and audience insights.</li><li>Analyze performance metrics and prepare regular reports.</li><li>Collaborate with design and client teams to deliver high-quality campaigns.</li></ul><p><b>Requirements:</b></p><ul><li>Minimum 3 years of proven experience in social media marketing (eBook domain will be plus).</li><li>Strong understanding of Google Ads &amp; Meta Ads campaigns.</li><li>Creative mindset with the ability to identify and adapt to new trends.</li><li>Excellent communication and analytical skills.</li><li>Ability to work independently as well as part of a team.</li></ul><p>Job Type: Full-time</p><p>Application Question(s):</p><ul><li>This is a full-time, night shift, on-site position based in DHA Phase 5, Karachi. Are you able to commit to this schedule?</li></ul><p>Work Location: In person</p>

Social Media Marketing Specialist

Genetech Solutions

<div><div><div><p>Genetech Solutions is looking for a creative, research-driven Content &amp; Marketing Specialist with at least 1- 2 years of experience. The ideal candidate will create high-quality content while supporting marketing initiatives across digital channels. This role combines content creation, market research, SEO, experimenting with AI tools, social media, email marketing, and campaign execution to help strengthen our brand and generate business opportunities.</p>
<div><div><div><h3 class="jobSectionHeader"><b>Skills</b></h3>
English communication, Strong research and analytical skills, blogs, case studies, newsletters, social media, email campaigns and marketing collateral, Understanding of SEO, AEO and GEO best practices, digital marketing, social media and email marketing, Ability to interpret content performance and optimize accordingly, time management, creativity, attention to detail, collaboration and willingness to learn, AI tools (ChatGPT, Claude, Perplexity and Canva
</div><div><h2 class="jobSectionHeader"><b>Qualifications</b></h2>
Bachelor's degree in Marketing, Communications, Computer Sciences, Business, or a related field.
</div><div><h2 class="jobSectionHeader"><b>Responsibilities</b></h2>
&bull; Create engaging content for blogs, websites, case studies, newsletters, emails, social media and sales enablement materials. &bull; Research industry trends, competitors, customer pain points and market insights to produce high-value content. &bull; Support content strategies for different industries and buyer personas. &bull; Optimize content for SEO, AEO and GEO. &bull; Assist in planning and executing digital marketing campaigns. &bull; Manage and maintain content calendars across channels. &bull; Coordinate with designers and developers to publish campaigns. &bull; Monitor content performance and recommend improvements. &bull; Maintain content assets and documentation
</div></div><div><div>
</div><div></div><div><div><h4 class="jobSectionHeader"><b>Industry:</b></h4>
<p>Information Technology</p>
</div><div><h4 class="jobSectionHeader"><b>Category:</b></h4>
<p>Content &amp; Marketing Specialist</p>
</div><div><h4 class="jobSectionHeader"><b>Total Position:</b></h4>
<p>1</p>
</div><div><h4 class="jobSectionHeader"><b>Job Type:</b></h4>
<p>Full Time</p>
</div><div><h4 class="jobSectionHeader"><b>Department:</b></h4>
<p>Content &amp; Marketing</p>
</div><div><h4 class="jobSectionHeader"><b>Job Location:</b></h4>
<p>Karachi, Pakistan</p>
</div><div><h4 class="jobSectionHeader"><b>Gender:</b></h4>
<p>Doesn't Matter
</p></div><div><h4 class="jobSectionHeader"><b>Minimum Education:</b></h4>
<p>Bachelor's Degree</p>
</div><div><h4 class="jobSectionHeader"><b>Career Level:</b></h4>
<p>Mid Level</p>
</div><div><h4 class="jobSectionHeader"><b>Minimum Experience:</b></h4>
<p>1-2</p>
</div><div><h4 class="jobSectionHeader"><b>Require Travel:</b></h4>
<p>No
</p></div><div><h4 class="jobSectionHeader"><b>Employment Benefits:</b></h4><p><br>
</p></div><div><h4 class="jobSectionHeader"><b>Apply By:</b></h4>
<p>Aug 31, 2026</p>
</div><div><h4 class="jobSectionHeader"><b>Posted:</b></h4>
<p>Jul 30, 2026</p></div></div></div></div></div></div></div><div></div>

Content & Marketing Specialist

TalentPop App

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  Influencer Partnerships Specialist (Remote)
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  TalentPop App
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 At TalentPop App, we don&rsquo;t just run influencer campaigns, we build partnerships that drive real growth for e-commerce brands.
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 We&rsquo;re looking for someone who knows how to turn ideas into high-performing campaigns. Someone who understands that the right creator, the right message, and the right execution can directly impact revenue, not just engagement.
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 If you&rsquo;re the type who takes ownership, moves fast, and wants your work to actually matter, you&rsquo;ll do well here.
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  What You&rsquo;ll Own
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   End-to-end execution of influencer marketing campaigns
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   Identifying and onboarding creators who genuinely align with brand goals
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   Building strong, long-term relationships with influencers and partners
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   Creating clear, strategic briefs that lead to high-quality content
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   Managing timelines, deliverables, and campaign flow with minimal supervision
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   Tracking performance and turning insights into better campaigns over time
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   Collaborating with internal teams to ensure campaigns are aligned and impactful
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  What Sets You Apart
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   At least 1 year of hands-on experience in influencer marketing or digital marketing
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   You&rsquo;ve managed campaigns before and understand what drives results
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   Strong communication skills and confidence working with creators and partners
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   Solid understanding of social media platforms, trends, and creator ecosystems
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   Ability to balance creativity with data and performance
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   Proactive, organized, and comfortable in a fully remote, fast-paced environment
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  Technical Requirements
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   Personally owned PC or laptop capable of handling multiple tools and platforms
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   Reliable internet connection with at least 25 Mbps upload and download speed
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  What You&rsquo;ll Get
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   Permanent remote work setup
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   Health support through HMO or stipend
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   Performance-based bonuses
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   Paid time off
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   Opportunities for growth within a fast-moving and collaborative team
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 At TalentPop App, strong performance is recognized, and initiative is valued. If you already have experience and are ready to take more ownership and make a bigger impact, we&rsquo;d love to hear from you.
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  Apply now and show us how you approach influencer marketing.
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Influencer Partnerships Specialist (Remote)

Cronysoft

<p><b>CronySoft</b> is looking for a creative and result-driven <b>Marketing Executive</b> who can take ownership of marketing activities, brand strategy, lead generation, and digital presence.</p><p>The ideal candidate must understand the latest marketing trends, think out of the box, create engaging content, plan campaigns, and help generate quality leads for business growth.</p><p><b>Key Responsibilities</b></p><ul><li>Plan and execute marketing and lead generation strategies.</li><li>Develop creative campaigns to improve brand visibility.</li><li>Manage and optimize social media presence.</li><li>Create engaging content for LinkedIn, Facebook, Instagram, website, and email campaigns.</li><li>Research market trends, competitors, and customer behavior.</li><li>Support brand strategy, product positioning, and business growth plans.</li><li>Track campaign performance and suggest improvements.</li><li>Coordinate with sales, design, product, and management teams.</li><li>Use modern marketing tools and AI tools to improve campaign planning and content quality.</li></ul><p>Required Skills</p><ul><li>Strong understanding of digital marketing and latest marketing trends.</li><li>Creative thinking with ability to bring fresh ideas.</li><li>Good content writing and communication skills.</li><li>Knowledge of social media marketing, email marketing, SEO, and lead generation.</li><li>Ability to plan campaigns and analyze performance.</li><li>Experience with Canva, Meta Business Suite, LinkedIn, Google Analytics, Mailchimp, HubSpot, Zoho, or similar tools will be a plus.</li><li>Experience in software, SaaS, IT services, POS, ERP, or B2B marketing will be preferred.</li></ul><p>Qualification</p><p>Bachelor&rsquo;s degree in Marketing, Business Administration, Media Sciences, Communications, or a related field. Relevant practical experience may also be considered.</p><p>What We Offer</p><ul><li>Competitive salary</li><li>Yearly festival bonus</li><li>Performance-based bonus</li><li>Paid leaves</li><li>Growth opportunity in a software business environment</li><li>Professional and performance-driven workplace</li></ul><p>How to Apply</p><p>Interested candidates may send their resume to:</p><p><b>recruiter@cronysoft.com</b></p><p>Please mention <b>Marketing Executive</b> in the subject line.</p><p>Work Location: In person</p>

Marketing Executive

HiredAbhi

<p><b>About the Role</b></p><p>We are looking for <b>E-commerce Specialist</b> to grow our oil and lubricants brand's online presence and sales. This role owns the full store operation from order processing, stock/inventory management to drives customer acquisition through paid social advertising (TikTok and other platforms) to build brand traction and community engagement.</p><p><b>Key Responsibilities</b></p><ul><li>Manage end-to-end order processing on e-commerce store (order confirmation, tracking, returns/refunds, customer queries)</li><li>Monitor and manage stock levels; coordinate with warehouse/suppliers to avoid stockouts or overstocking</li><li>Plan, launch and optimize paid ad campaigns on <b>TikTok, Meta (Facebook/Instagram), and other relevant platforms</b></li><li>Build and execute a social media growth strategy to establish brand traction and following</li><li>Track ad performance (CTR, ROAS, CPA) and adjust campaigns for better ROI</li><li>Maintain and update product listings, pricing, and promotions on the store</li><li>Collaborate with design/content team for ad creatives and social posts</li><li>Report weekly/monthly on sales, ad spend, and growth metrics</li></ul><p><b>Requirements</b></p><ul><li><b>Minimum 2 years</b> of hands-on experience in e-commerce operations and/or paid social advertising</li><li>Proven experience running <b>TikTok Ads</b> (mandatory); experience with Meta/Google Ads is a plus</li><li>Experience with order management and inventory/stock control on e-commerce platforms (Shopify, WooCommerce, or similar)</li><li><b>Must submit a portfolio</b> showcasing past campaigns/stores worked on, with measurable results/achievements (sales growth, ROAS, follower growth, etc.)</li><li>Comfortable working independently and managing multiple moving parts (orders, stock, ads) at once</li><li>Basic understanding of the automotive/lubricants market is a plus, not required</li></ul><p>What We're Looking For in the Portfolio</p><p>Please include:</p><ul><li>Platforms/stores you've managed</li><li>Ad campaigns run (with budget range and results &mdash; ROAS, CPA, reach)</li><li>Any measurable growth in sales, followers, or engagement you contributed to</li></ul><p><b>Note:</b> Degree is not a requirement &mdash; we prioritize real experience and demonstrated results over formal education.</p><p>Pay: Rs30,000.00 - Rs40,000.00 per month</p><p>Work Location: In person</p>

E commerce Specialist

OmalbyKomal

<p><b>Job Description &ndash; Performance Marketer</b></p><p><b>Position:</b> Performance Marketer<br/><b>Department:</b> Marketing<br/><b>Industry:</b> Women's Fashion &amp; Textile Clothing<br/><b>Reports To:</b> Business Head / CEO</p><p><b>Job Summary</b></p><p>The Performance Marketer is responsible for planning, executing, optimising, and analyzing digital marketing campaigns to drive online sales, customer acquisition, and return on advertising spend (ROAS). This role focuses on data-driven marketing across paid digital channels, working closely with the creative, e-commerce, and brand teams to maximise campaign performance and achieve business growth.</p><p><b>Key Responsibilities </b></p><p>Performance Marketing</p><ul><li>Plan, launch, and optimize paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, TikTok, and other relevant platforms.</li><li>Manage campaign budgets to maximize ROI and achieve sales targets.</li><li>Monitor campaign performance and optimize targeting, creatives, and audience segmentation.</li><li>Conduct A/B testing on ad creatives, copy, landing pages, and campaign strategies.</li></ul><p>E-commerce Growth</p><ul><li>Drive website traffic, online conversions, and revenue growth.</li><li>Collaborate with the e-commerce team to improve conversion rates and customer experience.</li><li>Support promotional campaigns, seasonal launches, and sales events through targeted digital marketing.</li></ul><p>Analytics &amp; Reporting</p><ul><li>Track and analyze key performance metrics such as ROAS, CPA, CAC, CTR, CPC, conversion rate, and customer lifetime value.</li><li>Prepare weekly and monthly campaign performance reports with actionable insights.</li><li>Use analytics tools to evaluate campaign effectiveness and recommend improvements.</li></ul><p>Audience &amp; Customer Acquisition</p><ul><li>Build and manage customer audiences for prospecting, retargeting, and remarketing campaigns.</li><li>Develop strategies to improve customer acquisition, retention, and repeat purchases.</li><li>Optimize customer journeys across multiple digital touchpoints.</li></ul><p>Collaboration</p><ul><li>Work closely with the creative team to develop high-performing ad creatives, videos, and marketing content.</li><li>Coordinate with the brand, merchandising, and product teams to align campaigns with product launches and promotions.</li><li>Liaise with external agencies and platform representatives when required.</li></ul><p>Market Research</p><ul><li>Monitor competitor activities, digital trends, and emerging marketing technologies.</li><li>Stay updated on platform algorithm changes and digital marketing best practices.</li><li>Identify new growth opportunities and recommend innovative campaign strategies.</li></ul><p><b>Required Qualifications</b></p><ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, Media Sciences, or a related field.</li><li>2&ndash;4 years of experience in performance marketing, preferably within the fashion, retail, e-commerce, or consumer goods industry.</li></ul><p><b>Required Skills</b></p><ul><li>Strong hands-on experience with Meta Ads Manager and Google Ads.</li><li>Knowledge of TikTok Ads and other digital advertising platforms.</li><li>Understanding of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.</li><li>Experience with conversion tracking and campaign attribution.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in Microsoft Excel and reporting tools.</li><li>Excellent communication and presentation skills.</li><li>Ability to manage multiple campaigns and meet deadlines.</li></ul><p><b>Preferred Skills</b></p><ul><li>Experience in fashion, apparel, retail, or lifestyle brands.</li><li>Knowledge of Shopify or other e-commerce platforms.</li><li>Experience with email marketing and CRM campaigns.</li><li>Basic understanding of graphic design and creative performance optimisation.</li></ul><p><b>Key Performance Indicators (KPIs)</b></p><ul><li>Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Customer Acquisition Cost (CAC)</li><li>Website traffic and conversion rate</li><li>Online sales and revenue growth</li><li>Click-Through Rate (CTR)</li><li>Cost Per Click (CPC)</li><li>Customer retention and repeat purchase rate</li><li>Campaign ROI and budget efficiency</li><li>Timely execution of promotional and seasonal campaigns</li></ul><p><b>Working Environment</b></p><ul><li>Fast-paced women's fashion and e-commerce environment.</li><li>Performance-driven role with a focus on continuous optimisation, innovation, and business growth.</li></ul><p>Work Location: In person</p>

Performance Marketer

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