social media manager

digital marketing manager Jobs in Karachi

digital marketing manager

marketing manager

performance marketing manager Jobs in Karachi

performance marketing manager

social media marketer

paid media manager

Vision Tech

Key Responsibilities<ul><li>Develop, execute, and manage PPC campaigns across Google Ads, Microsoft Ads, Facebook/Instagram, LinkedIn, and other relevant platforms</li><li>Conduct keyword research, competitor analysis, and audience targeting</li><li>Monitor performance daily and optimize bids, budgets, and ad creative</li><li>Create A/B tests for ad copy, landing pages, and audience segments</li><li>Track and analyze KPIs such as CPA, ROAS, CTR, CVR, and LTV</li><li>Build and maintain reporting dashboards</li><li>Collaborate with content, design, product, and sales to align messaging and drive funnel efficiency</li><li>Stay current with industry trends, platform updates, and emerging paid media opportunities</li></ul>Requirements<ul><li>2&ndash;5+ years of hands-on PPC/paid media management experience</li><li>Strong knowledge of Google Ads (Search, Display, Shopping), Meta Ads, and/or LinkedIn Ads</li><li>Proven ability to manage budgets and scale campaigns profitably</li><li>Proficiency in Google Analytics, Tag Manager, and conversion tracking</li><li>Solid understanding of attribution models and audience segmentation</li><li>Excellent analytical skills and comfort working with data</li><li>Strong communication and project-management skills</li><li>Agency or high-growth startup experience is a plus</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs150,000.00 per monthWork Location: In person

PPC Manager

KoderTal

Requirements:<ul><li>2&ndash;4 years of hands-on experience in paid digital marketing</li><li>Proven track record in managing performance campaigns with measurable ROI in the Tech, Software, or Development industry</li><li>Strong expertise in managing Google Ads, Meta Ads, and LinkedIn Ads campaigns, along with relevant reporting tools</li><li>Familiarity with GA4, Tag Manager, and conversion tracking methodologies</li></ul>Job Responsibilities:<ul><li>Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads platforms.</li><li>Manage and allocate ad budgets efficiently to maximize ROAS and achieve CPA targets.</li><li>Analyze campaign data and prepare weekly and monthly performance reports.</li><li>Continuously test creatives, audiences, and bidding strategies to improve campaign outcomes.</li><li>Collaborate with cross-functional teams to align performance marketing activities with business objectives.</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

The Bran Pac

The BranPac is a leading 360 Digital Marketing agency partnering with a diverse portfolio of luxury e-commerce brands, primarily specializing in Jewellery and high-end Fashion. We are seeking a highly experienced and results-driven Performance Marketing Specialist to take ownership of our clients' paid digital acquisition channels, with a primary focus on driving profitable sales through Meta (Facebook/Instagram) Ads. The ideal candidate has a proven track record managing campaigns for the luxury e-commerce sector and a deep understanding of optimizing campaigns to achieve aggressive Return on Ad Spend (ROAS) targets across multiple brands.Location:Block 2 Clifton Karachi Near Ziauddin Hospital Clifton CampusKey Responsibilities<ul><li>Strategy &amp; Execution (Meta Focus)Campaign Management: Plan, execute, and manage the full lifecycle of paid media campaigns across Meta Ads Manager, including Facebook and Instagram, ensuring flawless execution against budget and performance targets (ROAS, CPA, AOV).</li><li>Budget Ownership: Manage a significant daily/monthly advertising budget, ensuring optimal allocation across acquisition, remarketing, and retention campaigns.</li><li>Audience Development: Develop and refine advanced audience strategies, including Lookalike, Custom Audiences (via CRM data), and layered interest targeting, specifically tailored for the luxury consumer segment.</li><li>Creative Testing: Collaborate with the creative team to develop and rigorously A/B test ad copy, visual assets, and landing page strategies to continually improve click-through rates (CTR) and conversion rates (CVR).</li><li>Analytics &amp; Reporting Performance Analysis: Conduct daily and weekly performance deep dives using Meta Ads Manager, Google Analytics, and internal CRM data to identify trends, opportunities for optimization, and root causes of performance fluctuations.</li><li>Reporting: Generate clear, concise, and actionable weekly and monthly performance reports for senior management, translating complex data into strategic insights and recommendations.</li><li>Attribution: Ensure accurate tracking and reporting across all funnels, troubleshooting pixel implementation, API conversions, and catalog integration issues.</li><li>Optimization &amp; GrowthFunnel Optimization: Optimize campaigns across the entire marketing funnel, from cold traffic top-of-funnel initiatives to high-intent retargeting sequences.</li><li>Scaling: Identify and execute scalable opportunities to grow monthly revenue while maintaining or improving blended ROAS.</li></ul>Required Qualifications:<ul><li>Experience: Minimum 4+ years of dedicated, hands-on experience in Performance Marketing, specifically managing paid acquisition for E-commerce brands.</li><li>Non-Negotiable: Must possess extensive and demonstrated expertise in the Meta Ads platform (Facebook &amp; Instagram), including deep knowledge of campaign objectives, bidding strategies (Value Optimization), and catalog management.</li><li>E-commerce Proficiency: Strong understanding of E-commerce metrics (AOV, LTV, CR, CTR, ROAS) and how paid channels influence overall business performance.</li><li>Industry Focus (Highly Preferred)Mandatory: Proven experience marketing high-consideration products within the Luxury Fashion space (Luxury Apparel, Footwear, accessories, watches, etc.).</li><li>A Significant Plus: Direct experience marketing Jewelry is highly advantageous.</li><li>Technical Skills Proficiency: in Google Analytics 4 (GA4) or other major web analytics platforms.</li><li>Advanced Excel/Google Sheets skills for data manipulation and pivot table reporting.</li><li>Key Performance Indicators (KPIs)Return on Ad Spend (ROAS)</li><li>Cost Per Acquisition (CPA)</li><li>Average Order Value (AOV)</li><li>Conversion Rate (CVR)</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketing Specialist - Luxury Footwear & Jewellery

Has Impex

About the RoleWe are looking for a proactive and versatile PPC Specialist to take full ownership of planning, executing, and optimizing paid advertising campaigns across multiple platforms. The ideal candidate is highly data-driven, detail-oriented, and skilled in managing budgets effectively while maximizing ROI. You will be responsible for running campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other major platforms, making you a true 360&deg; PPC expert.Experience with ecommerce stores, especially in the leather jacket/fashion industry, is highly recommended.Responsibilities<ul><li>Plan, launch, and manage PPC campaigns across Google, Bing, Meta, LinkedIn, and other platforms.</li><li>Conduct keyword research, competitor analysis, and audience targeting.</li><li>Create, test, and optimize ad copy, creatives, and landing pages for maximum conversions.</li><li>Manage campaign budgets, bidding strategies, and pacing to ensure optimal ROI.</li><li>Monitor daily campaign performance and make data-driven optimizations.</li><li>Utilize tools like Google Analytics, Tag Manager, and Data Studio for tracking and reporting.</li><li>Perform A/B testing on ads and landing pages to improve CTR and conversion rates.</li><li>Stay updated with platform changes, advertising policies, and industry best practices.</li><li>Collaborate with SEO and content teams to align PPC campaigns with overall marketing strategy.</li></ul>Requirements<ul><li>Minimum 2 years of proven experience managing end-to-end PPC campaigns.</li><li>Expertise in Google Ads (Search, Display, Shopping, Video), Meta Ads, and LinkedIn Ads.</li><li>Strong analytical skills with hands-on experience in conversion tracking, pixel setup, UTM tagging, and retargeting strategies.</li><li>Experience managing budgets for campaigns of various scales.</li><li>Proficiency in PPC and analytics tools such as Google Ads Editor, SEMrush, Ahrefs, etc.</li><li>Ability to generate actionable insights from performance data and provide detailed reports.</li><li>Experience with ecommerce stores is highly recommended, preferably in leather jackets or fashion products.</li></ul>What We Offer<ul><li>Opportunity to manage international campaigns and significant ad budgets.</li><li>High-ownership role with measurable impact and visibility.</li><li>Collaborative and growth-oriented environment encouraging experimentation and learning.</li></ul>Job Type: Full-TimeSalary: PKR 40,000 &ndash; 100,000 per monthJob Type: Full-timePay: Rs40,000.00 - Rs80,000.00 per monthWork Location: In person

Expert PPC Digital Marketing Specialist

SIAR Digital

Key Responsibilities:-<ul><li>Develop, execute, and optimize ad campaigns for clients on Meta (Facebook, Instagram) and Google Ads platforms.</li><li>Collaborate with internal teams to understand client goals, target audiences, and performance KPIs.</li><li>Conduct A/B testing, audience targeting, and performance analysis to ensure client satisfaction.</li><li>Design custom ad strategies that align with each client&rsquo;s unique objectives and growth plans.</li><li>Provide detailed performance reports to clients, offering actionable insights for continuous improvement.</li><li>Lead and mentor a team of digital marketing specialists, ensuring high-quality delivery of client campaigns.</li><li>Guide team members in adopting best practices for campaign setup, optimization, and performance analysis.</li><li>Promote a culture of collaboration, learning, and growth within the team.</li><li>Serve as the main point of contact for project managers, translating client requirements into actionable strategies.</li><li>Proactively identify opportunities to enhance client strategies and propose new approaches for better performance.</li><li>Internal and external stakeholder management.</li></ul>Requirements:- <ul><li>3-5 years of hands-on experience managing ecommerce or retail client campaigns on Meta and Google Ads platforms.</li><li>Strong track record of delivering ROI-positive campaigns for diverse clients across industries.</li><li>1+ years of experience leading a team or managing marketing projects with direct client involvement</li><li>Expert-level knowledge of Meta Business Manager and Google Ads, including campaign creation, bidding strategies, and audience targeting.</li><li>Proficiency in analyzing and reporting key metrics such as CTR, CPA, and ROAS.</li><li>Familiarity with tools like Google Analytics and Tag Manager for tracking and optimization.</li></ul>Location: DHA Phase 1.Job Type: Full-timeWork Location: In person

Performance Marketing Manager

GEO Consultant Education & Immigration

Job Title: Social Media Marketing Manager Location: Karachi, Pakistan &ndash; On-site Company: GEO PTE Academy Job Type: Full-TimeAbout Us: GeoPTE Academy is a leading PTE and English language training institute in Karachi. We help students, professionals, and migrants achieve success in PTE Academic, PTE Core, and IELTS exams through personalized coaching and expert guidance.Role Overview: We are looking for a creative, results-driven Social Media Marketing Manager to lead our online presence and engagement. You will manage our social media channels, create compelling content, and run campaigns that grow our brand awareness and student enrollment.Key Responsibilities:<ul><li>Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, and YouTube).</li><li>Create engaging, high-quality content (graphics, videos, reels, stories, posts).</li><li>Plan and manage paid social media campaigns to increase leads and conversions.</li><li>Monitor analytics, track performance metrics, and optimize campaigns for better results.</li><li>Engage with followers, respond to comments/messages, and build an online community.</li><li>Collaborate with internal teams to align marketing campaigns with business goals.</li></ul>Requirements:<ul><li>Proven experience as a Social Media Manager or similar role.</li><li>Strong knowledge of social media platforms, trends, and tools.</li><li>Excellent written and verbal communication skills in English.</li><li>Creativity and an eye for design and video content.</li><li>Experience with paid campaigns, targeting, and analytics.</li><li>Ability to work independently and as part of a team.</li></ul>Preferred:<ul><li>Experience in the education sector or coaching institutes.</li><li>Knowledge of SEO and content marketing.</li></ul>What We Offer:<ul><li>Competitive salary and performance bonuses.</li><li>Flexible working hours and hybrid work options.</li><li>Opportunity to work with a passionate and growing team.</li><li>Professional growth and learning opportunities.</li></ul>How To Apply: Please send your CV and portfolio (if any) to [geopteacademic@gmail.com] with the subject line: &ldquo;Application for Social Media Marketing Manager&rdquo;Job Type: Full-timePay: Rs30,000.00 - Rs50,000.00 per monthWork Location: In person

Social Media Marketing Manager [Immediate Joining]

Lime Software Logics (SMC-PVT) Limited

Job Title: Brand Manager Timings: 8 PM &ndash; 5 AM (MON &ndash; FRI) Job Type: Full-Time (On-Site) Address: Bahria Town Tower, PECHS Block 2, Tariq Road, KarachiJob Summary: We&rsquo;re seeking a dynamic Brand Manager to enhance our online presence across all channels. Specializing in organic social media marketing, reputation management, and content creation, you&rsquo;ll drive audience engagement and brand growth. If you&rsquo;re a strategic, proactive thinker with hands-on experience in organic &amp; paid marketing strategies, strong collaboration skills, and a passion for delivering measurable results, we want you!Key Responsibilities:<ul><li>Oversee online presence across all channels, including websites, landing pages, blogs, and social media.</li><li>Develop and implement organic social media and reputation management strategies.</li><li>Create compelling content to drive audience growth and engagement.</li><li>Collaborate with creative, content, and sales teams to ensure cohesive marketing campaigns.</li><li>Generate Marketing material (brochures, PDFs, proposals, etc.)</li><li>Manage reviews, community engagement, inquiries, and foster customer loyalty.</li><li>Monitor performance metrics, analyze results, and provide actionable insights.</li><li>Execute opt-in email marketing campaigns.</li><li>Support lead generation with strong knowledge of paid marketing channels.</li><li>Utilize outreach lead generation channels (e.g., LinkedIn, cold email) as a plus.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or related field.</li><li>3+ years of experience in organic social media marketing and reputation management.</li><li>Strong communication, coordination, and content creation skills.</li><li>Proficient with platforms like Facebook, LinkedIn, Twitter, YouTube, Instagram, Trustpilot, Site Jabber, and Glassdoor.</li><li>Proactive, creative, and adaptable mindset.</li><li>Knowledge of paid marketing channels (e.g., Google Ads, Meta Ads).</li><li>Familiarity with cold outreach channels is a plus.</li></ul>Job Type: Full-timePay: Rs180,000.00 - Rs230,000.00 per monthEducation:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Brand Management: 3 years (Required)</li><li>Social Media Marketing: 3 years (Required)</li><li>Online Reputation Management: 2 years (Required)</li><li>Email Marketing: 2 years (Required)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Brand Manager

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