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senior brand manager

<div><div><div><div><div><div><b>Entity:</b> CSL Behring</div>
<div><b>Job Category:</b> Commercial</div>
<div><b>Job Family:</b> Marketing</div>
<div><b>Job Type:</b> Full Time</div>
<div><b>Location</b><b>:</b> Riyadh, Riyadh, Saudi Arabia</div>
<div><b>Employer Reference:</b> R-265682</div>
</div></div><div></div><h2 class="jobSectionHeader"><b>Job Description</b></h2>
<div><div><div><b>Role Summary</b></div><div>
The Iron &amp; Hemophilia Brand Manager will be responsible for leading the development, execution, and performance of the iron deficiency and hemophilia portfolio across Saudi Arabia and the UAE. This role will drive brand strategy, launch excellence, market shaping activities, and cross-functional collaboration to achieve strong market growth in line with the company&rsquo;s objectives. The ideal candidate brings proven experience in the Saudi pharmaceutical market, strong strategic and operational marketing capabilities, and a deep understanding of specialty care, rare diseases, or hematology.</div><div></div><div><b>
Key Responsibilities</b></div><div>
1. Brand Strategy &amp; Planning</div><ul><div><div>
Develop and implement the annual brand plan for the iron and hemophilia portfolio in KSA and UAE.</div></div><div><div>
Conduct market analysis, competitive intelligence, and strategic forecasting to identify growth opportunities.</div></div><div><div>
Adapt global/ regional strategies to local market needs while ensuring alignment with corporate direction.</div></div></ul><div></div><div>
2. Launch Excellence</div><ul><div><div>
Lead the preparation, execution, and post-launch performance tracking for new product launches.</div></div><div><div>
Build and execute launch readiness plans, including positioning, messaging, promotional materials, and KPIs.</div></div><div><div>
Coordinate cross-functional launch teams (medical, market access, regulatory, sales).</div></div></ul><div></div><div>
3. Marketing Execution</div><ul><div><div>
Plan and deliver promotional campaigns, digital and omnichannel marketing initiatives, and stakeholder engagement plans.</div></div><div><div>
Drive development of scientific and promotional content, ensuring compliance with company and regulatory standards.</div></div><div><div>
Support planning and execution of medical events, advisory boards, and educational initiatives in collaboration with medical affairs.</div></div></ul><div></div><div>
4. Cross-Functional Collaboration</div><ul><div><div>
Work closely with medical, commercial, regulatory, supply chain, and market access teams to ensure smooth execution of brand activities.</div></div><div><div>
Partner with sales teams to drive implementation of marketing initiatives and monitor field performance.</div></div></ul><div></div><div>
5. Market &amp; Stakeholder Engagement</div><ul><div><div>
Build strong relationships with key opinion leaders (KOLs), hematologists, nephrologists, and relevant stakeholders.</div></div><div><div>
Identify unmet needs in the iron and hemophilia therapeutic areas and drive market development programs.</div></div></ul><div></div><div>
6. Business &amp; Performance Management</div><ul><div><div>
Monitor brand performance, market share, KPIs, and budget utilization.</div></div><div><div>
Provide accurate forecasting in coordination with supply and commercial planning teams.</div></div><div><div>
Recommend strategic adjustments based on performance insights and market evolution.</div></div></ul><div></div><div><b>
Qualifications</b></div><ul><div><div>
Bachelor&rsquo;s degree in Pharmacy or Medicine &mdash; mandatory.</div></div><div><div>
Master&rsquo;s degree or additional qualifications in Marketing or Business Administration &mdash; preferred.</div></div></ul><div></div><div><b>
Experience Requirements</b></div><ul><div><div>
Minimum 3 years of experience as a Senior Brand/ Marketing Manager in a multinational pharmaceutical company &mdash; must.</div></div><div><div>
Solid track record of leading portfolio of products</div></div><div><div>
Saudi Arabia pharmaceutical market experience &mdash; must.</div></div><div><div>
Proven launch experience of specialty or biologic products &mdash; must.</div></div><div><div>
Experience in rare diseases, hematology, or gene therapy &mdash; strong plus.</div></div><div><div>
Experience with the UAE market &mdash; plus.</div></div></ul></div>
</div><h2 class="jobSectionHeader"><b>About CSL Behring</b></h2>
<div>
<div>CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.</div>
<div>CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.</div>
<div>To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.</div>
</div>
<h2 class="jobSectionHeader"><b>Our Benefits</b></h2>
<div>
<div>For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.</div>
</div>
<h2 class="jobSectionHeader"><b>You Belong at CSL</b></h2>
<div>
<div>At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.</div>
<div>To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging</div>
</div>
<h2 class="jobSectionHeader"><b>Equal Opportunity Employer</b></h2>
<div>
<div>CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.</div></div></div></div></div><div></div>

Marketing lead Iron & Hemophilia

Chalhoub Group

<div>
 <strong>
  INSPIRE | EXHILARATE | DELIGHT
  <br/>
  <br/>
 </strong>
 For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
 <br/>
 <br/>
 Every step at Chalhoub Group is taken to build a future where luxury dreams become reality &mdash; bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse &mdash; the Group&rsquo;s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
 <br/>
 <br/>
 Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work&reg; certification in several markets.
 <br/>
 <br/>
 Sustainability is at the core of the Group&rsquo;s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women&rsquo;s Empowerment Principles, and to have pledged to reach Net Zero by 2040.
 <br/>
 <br/>
 <strong>
  What You'll Be Doing
  <br/>
  <br/>
 </strong>
 Our Senior Associate &ndash; Brand Marketing is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives commercial and administrative teams. The job holder is also responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets.
 <br/>
 <br/>
 <strong>
  Operational
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Be involved in all aspects of marketing and media from planning, advertising, promotion, public,
  </li>
  <li>
   media relations, product development and research
  </li>
  <li>
   Assist in building marketing plan / calendar for the different chains/brands/ markets in close cooperation with the Department Manager and the brand
  </li>
  <li>
   Handle the marketing plan forecast and the marketing plan orders
  </li>
  <li>
   Follow up closely on the plan&rsquo;s implementation, schedule and activities in all concerned markets.
  </li>
  <li>
   Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
  </li>
  <li>
   Plan and follow-up on promotion in coordination with the different area managers and the training and promotion manager
  </li>
  <li>
   Work in coordination with commercial team and list objectives for main customers
  </li>
  <li>
   Manage and coordinate with concerned pares for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
  </li>
  <li>
   Organize, events, and exhibitions
  </li>
  <li>
   Secure sponsorship to assist with the publicity and funding of marketing projects
  </li>
  <li>
   Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors&rsquo; activities, and evaluating market campaigns
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Suppliers/Customer Relationship
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager.
  </li>
  <li>
   Communicate all required information about animation / visibility to the suppliers
  </li>
  <li>
   Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
  </li>
  <li>
   Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
  </li>
  <li>
   Meet and discuss with local suppliers for all marketing bookings and animations
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Advertising And Promotional Activities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Define the media and PR plan by briefing the advertising agency
  </li>
  <li>
   Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
  </li>
  <li>
   Splitting the media investments by product line and by media support to respect the brand&rsquo;s media strategy and the total budget initially set by the Area Manager/ Department Manager
  </li>
  <li>
   Coordinate with advertising agencies and clients on media plans
  </li>
  <li>
   Prepare monthly updated report of expenses
  </li>
  <li>
   Prepare monthly management report comparing the budget verses the stock
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Customer Data Base
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Build, maintain and update good database (CRM) through consolidate information from shop floors
  </li>
  <li>
   Participate in relevant projects and community activities as and when needed
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You&rsquo;ll Need To Succeed
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing or Business Administration
  </li>
  <li>
   4&ndash;7 years of experience in the Retail, Hospitality, or Entertainment sector
  </li>
  <li>
   Based in Riyadh or willing to relocate
  </li>
  <li>
   Excellent communication skills
  </li>
  <li>
   Fluency in English
  </li>
  <li>
   Proficiency in Microsoft Office applications
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We Can Offer You
  <br/>
  <br/>
 </strong>
 With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
 <br/>
 <br/>
 We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
 <br/>
 <br/>
 <strong>
  We Invite All Applicants to Apply
  <br/>
  <br/>
 </strong>
 It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
 <br/>
 <br/>
 We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
</div>


Senior Associate – Brand Marketing (Head Office, Riyadh)

PepsiCo

<div>Overview:
<div><b>
We Are PepsiCo</b></div><p></p><div><br>
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes <b>LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️</b> and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.</div><p></p><div><br>
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.</div><p></p><div><br>
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.</div><p></p><div><br>
&ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;</div><p></p><div><br>
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/</div><div></div><div><br>
Job Overview:</div><ul><li>
Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand</li><li>
Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition</li></ul><p><br>
</p>Responsibilities:
<ul><li>Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management</li><li>
Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization</li><li>
Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization</li><li>
Perform regular follow-ups with distributors to track sales progress &amp; flag gaps</li><li>
Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership</li><li>
Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive</li><li>
Support in insight development, performance tracking and identifying opportunities for growth of the portfolio</li><li>
Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting</li><li>
Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget</li><li>
Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)</li><li>
Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards</li><li>
Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans</li><li>
Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities</li><li>
Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities</li><li>
Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams</li><li>
Align field operations to marketing calendar &amp; provide support</li><li>
Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking</li><li>
Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution</li><li>
Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda</li></ul>
Qualifications:
<div><b>
Experience/Education</b></div><ul><li>
Graduate/post-graduate from premiere institutes preferably related to Business</li><li>
3-5 years of experience</li><li>
Prior FMCG brand marketing experience</li></ul><div><b>
Competencies</b></div><ul><li>
Brand building &amp; activations</li><li>
Led new brand/sub-brand launch hands-on</li><li>
Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars</li><li>
Managed BTL activities like pack design, PR, digital &amp; shopper</li></ul><div><b>
Stakeholder management</b></div><ul><li>
Strong cross-functional collaborator</li><li>
Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management</li><li>
Strong project management skills and ability to drive multiple projects through business stage-gate process</li><li>
Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on</li><li>
Drove strategic direction in creation of extensive &amp; detailed brand plans</li><li>
Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper</li><li>
Involved in selection of appropriate creative agencies to drive marketing agenda</li></ul></div>

Assistant Brand Manager – Lay’s

<div><p><b>INSPIRE | EXHILARATE | DELIGHT</b></p><p>
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.</p><p>
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality &mdash; bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse &mdash; the Group&rsquo;s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.</p><p>
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.</p><p>
Sustainability is at the core of the Group&rsquo;s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women&rsquo;s Empowerment Principles, and to have pledged to reach Net Zero by 2040.</p><p><b><br>
What you'll be doing</b>
</p><p>The Regional Brand Manager plays a pivotal role in leading the strategy, execution, and performance of the CHANEL beauty brand across both retail and distribution channels. This role requires a strong commercial acumen combined with deep marketing expertise to drive brand visibility, market share, and profitability. Acting as the key point of contact between the brand and the market, the Regional Brand Manager ensures brand equity is preserved while delivering excellence in execution across sales, marketing, trade marketing, and merchandising. Your responsibilities will be to:</p><ul><li><p>
Analyze sell-out data, monitor KPIs, and provide regular performance updates and business reviews to management</p></li><li><p>
Oversee brand performance in the distribution channel, ensuring targets are achieved in terms of sales, profitability, and market share.</p></li><li><p>
Identify growth opportunities, competitive insights, and trends to support long-term brand development.</p></li><li><p>
Develop and execute the annual marketing calendar, aligning local initiatives with brand strategy and global launches.</p></li><li><p>
Lead the planning and implementation of 360&deg; marketing campaigns, ensuring strong visibility and consistent brand image across all touchpoints.</p></li><li><p>
Manage trade marketing activities across retail and distribution networks, ensuring effective in-store animations, events, and promotional activations.</p></li><li><p>
Oversee all merchandising activities to ensure brand image consistency across all retail environments.</p></li><li><p>
Ensure proper implementation of visual merchandising guidelines, PLVs, and campaign materials in boutiques and point-of-sale locations.</p></li><li><p>
Coordinate the launch of new campaigns and novelties, ensuring timely delivery and flawless execution across all stores.</p></li><li><p>
Conduct regular store visits to assess execution quality and ensure best-in-class brand representation.</p></li><li><p>
Own the forecasting process for novelties, ensuring accuracy and alignment with marketing plans.</p></li><li><p>
Monitor stock levels and coordinate with supply chain and sales teams to ensure healthy inventory management.</p></li><li><p>
Support the sales team in defining and achieving commercial objectives and promotional strategies.</p></li><li><p>
Act as the key contact person for the brand, consolidating and sharing updates related to performance, execution, and local market insights.</p></li><li><p>
Foster collaboration between internal departments including sales, marketing, training, supply chain, to ensure seamless operations.</p></li><li><p>
Work closely with training teams to ensure product knowledge, storytelling, and service excellence are delivered in line with brand standards.</p></li><li><p>
Manage the A&amp;P budget efficiently, ensuring optimized ROI on all marketing and promotional activities.</p></li><li><p>
Track and analyze marketing spend effectiveness, providing insights and recommendations for future planning.</p></li></ul><p><b>
What you&rsquo;ll need to succeed</b></p><ul><li><p>
Minimum 7&ndash;10 years&rsquo; experience in brand management or marketing within the luxury beauty, cosmetics, or FMCG industry.</p></li><li><p>
Proven experience in managing both marketing and sales responsibilities.</p></li><li><p>
Strong analytical, organizational, and communication skills.</p></li><li><p>
Ability to manage multiple stakeholders and projects simultaneously.</p></li><li><p>
Excellent command of English &amp; Arabic. French is an advantage.</p></li><li><p>
Passion for luxury, beauty, and consumer experience.</p></li><li><p>
Strategic thinking with operational excellence.</p></li><li><p>
Strong leadership and cross-functional collaboration.</p></li><li><p>
High attention to detail and brand aesthetics.</p></li><li><p>
Results-oriented with a data-driven mindset.</p></li><li><p>
Adaptability and agility in a dynamic market environment.</p></li></ul><p><b>
What we can offer you</b>
</p><p>With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
</p><p>We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
</p><p><b>We Invite All Applicants to Apply</b></p><p>
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.</p><p>
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.</p></div>

Regional Brand Manager - Chanel

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 As part of PepsiCo&rsquo;s vision of becoming faster, stronger and better across all markets, this role will be leading the faster pillar across key markets while being consumer centric leading on the category agenda for markets, managing different stakeholders (Internal and External)
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Support in developing and deploy of category/brand plans through using the material received from global/regional teams as well as developing local content in a way that maximizes local consumer &amp; shopper preference.
  </li>
  <li>
   Maintain and keep up-to-date business procedures and test scripts; execute control activities as designed and update the process owner with any change in the process. Complete Quarterly self-testing by prescribed deadlines and remediate ineffective controls by the date agreed with process owner and the Internal Control team
  </li>
  <li>
   Support in the development of the marketing calendar by quarter leveraging global and regional initiatives consistent with brand strategy, and AOP objectives.
  </li>
  <li>
   Support in Jointly develop &amp; executing brand&rsquo;s packaging, promotional, sponsorship programs development consistent with the brand marketing calendar, quarterly initiatives plan.
  </li>
  <li>
   Responsible for Campaign Development of local market-wide 360-consumer campaigns from insights to ideation to development to launch and execution (media-to-shelf) for the assigned category.
  </li>
  <li>
   Ensure programs execution with high execution standards.
  </li>
  <li>
   Own Sponsorships &amp; Events execution in partnerships with our bottlers.
  </li>
  <li>
   Close monitoring &amp; management of Marketing budget &ldquo;A&amp;M&rdquo; in line with control procedures.
  </li>
  <li>
   Support in leading development and deployment of market specific communication.
  </li>
  <li>
   Responsible for leading the selection and commissioning of relevant influencers / digital contents / creative agencies for the local market-specific campaigns to support the assigned category.
  </li>
  <li>
   Support in launching new innovations in market in partnership with bottlers.
  </li>
  <li>
   Keep track of brand commercial performance (Sales, Market share, etc.) on monthly basis
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   University Degree- BA
  </li>
  <li>
   Minimum of 1-2 years of relevant experience
  </li>
  <li>
   Ability to communicate clearly, read and write effectively in English &amp; Arabic
  </li>
  <li>
   Leadership Skills, able to lead conversation with bottlers and senior management .
  </li>
  <li>
   MultiTasker: Able to handle several campaigns and activites launching across different markets at the same time
  </li>
  <li>
   Must be Agile and could work under stress.
  </li>
  <li>
   Strong Communication Skills
  </li>
  <li>
   Dealing with Ambiguity
  </li>
 </ul>
</div>


Assistant Brand Manager – KSA

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <strong>
  We Are PepsiCo
  <br/>
  <br/>
 </strong>
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 <strong>
  LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 </strong>
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 <br/>
 <br/>
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 <br/>
 <br/>
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 <br/>
 <br/>
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 <br/>
 <br/>
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 <br/>
 <br/>
 Job Overview:
 <br/>
 <br/>
 <ul>
  <li>
   Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
  </li>
  <li>
   Execute brand strategy through rigorous planning and monitoring of marketing activities - to drive sales and share growth in line with overall corporate strategy and ambition
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Execute transformation of Doritos including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
  </li>
  <li>
   Work closely with the Brand Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
  </li>
  <li>
   Lead cross-functional projects for Doritos, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
  </li>
  <li>
   Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
  </li>
  <li>
   Actively track financial performance of the brand and highlight risks/ gaps to the leadership
  </li>
  <li>
   Conduct robust cost benefit analysis for each initiative under Doritos to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
  </li>
  <li>
   Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
  </li>
  <li>
   Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
  </li>
  <li>
   Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
  </li>
  <li>
   Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
  </li>
  <li>
   Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
  </li>
  <li>
   Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
  </li>
  <li>
   Identify &amp; work closely with &ldquo;gaming&rdquo; platform partners to enhance equity; Extensively work with agencies to identify &amp; onboard relevant brand ambassadors
  </li>
  <li>
   Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
  </li>
  <li>
   Lead on ground analysis of consumer behaviour, market trends &amp; competitor activity to identify potential growth opportunities
  </li>
  <li>
   Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavour range revamp initiatives in collaboration with insights, research and production teams
  </li>
  <li>
   Align field operations to marketing calendar &amp; provide support
  </li>
  <li>
   Monitor &amp; report on industry / category best practices - through competitor benchmarking
  </li>
  <li>
   Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavours &amp; innovations; collaborate &amp; support them throughout execution
  </li>
  <li>
   Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <strong>
  Experience/Education
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Graduate/Post-graduate from premiere institutes preferably related to Business
  </li>
  <li>
   3-5 years of experience
  </li>
  <li>
   Prior FMCG brand marketing experience
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Competencies
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Brand building &amp; activations
  </li>
  <li>
   Led new brand/sub-brand launch hands-on
  </li>
  <li>
   Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
  </li>
  <li>
   Managed BTL activities like pack design, PR, digital &amp; shopper
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Stakeholder management
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Strong cross-functional collaborator
  </li>
  <li>
   Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
  </li>
  <li>
   Strong project management skills and ability to drive multiple projects through business stage-gate process
  </li>
  <li>
   Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
  </li>
  <li>
   Drove strategic direction in creation of extensive &amp; detailed brand plans
  </li>
  <li>
   Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
  </li>
  <li>
   Involved in selection of appropriate media agencies to drive marketing agenda
  </li>
 </ul>
</div>


Assistant Brand Manager – Doritos

<div>Overview:
<div><b>
We Are PepsiCo</b></div><p></p><div><br>
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes <b>LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️</b> and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.</div><p></p><div><br>
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.</div><p></p><div><br>
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.</div><p></p><div><br>
&ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;</div><p></p><div><br>
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/</div><div></div><div><br>
Job Overview:</div><ul><li>
Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand</li><li>
Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition</li></ul><p><br>
</p>Responsibilities:
<ul><li>Execute transformation of Doritos including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management</li><li>
Work closely with the Brand Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization</li><li>
Lead cross-functional projects for Doritos, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization</li><li>
Perform regular follow-ups with distributors to track sales progress &amp; flag gaps</li><li>
Actively track financial performance of the brand and highlight risks/ gaps to the leadership</li><li>
Conduct robust cost benefit analysis for each initiative under Doritos to ensure overall economics are in line with organization objectives &amp; are not profit dilutive</li><li>
Support in insight development, performance tracking and identifying opportunities for growth of the portfolio</li><li>
Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting</li><li>
Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget</li><li>
Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)</li><li>
Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards</li><li>
Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans</li><li>
Identify &amp; work closely with &ldquo;gaming&rdquo; platform partners to enhance equity; Extensively work with agencies to identify &amp; onboard relevant brand ambassadors</li><li>
Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities</li><li>
Lead on ground analysis of consumer behaviour, market trends &amp; competitor activity to identify potential growth opportunities</li><li>
Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavour range revamp initiatives in collaboration with insights, research and production teams</li><li>
Align field operations to marketing calendar &amp; provide support</li><li>
Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking</li><li>
Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavours &amp; innovations; collaborate &amp; support them throughout execution</li><li>
Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda</li></ul>
Qualifications:
<div><b>
Experience/Education</b></div><ul><li>
Graduate/Post-graduate from premiere institutes preferably related to Business</li><li>
3-5 years of experience</li><li>
Prior FMCG brand marketing experience</li></ul><div><b>
Competencies</b></div><ul><li>
Brand building &amp; activations</li><li>
Led new brand/sub-brand launch hands-on</li><li>
Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars</li><li>
Managed BTL activities like pack design, PR, digital &amp; shopper</li></ul><div><b>
Stakeholder management</b></div><ul><li>
Strong cross-functional collaborator</li><li>
Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management</li><li>
Strong project management skills and ability to drive multiple projects through business stage-gate process</li><li>
Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on</li><li>
Drove strategic direction in creation of extensive &amp; detailed brand plans</li><li>
Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper</li><li>
Involved in selection of appropriate media agencies to drive marketing agenda</li></ul></div>

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