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performance marketing specialist

senior online marketing manager

CureMD

<div>Job Overview:
CureMD is seeking a Senior Manager &ndash; Digital Marketing to lead strategic digital initiatives aimed at expanding our online presence, generating high-quality leads, and strengthening brand recognition globally. In this senior leadership role, you will develop, oversee, and scale CureMD&rsquo;s digital marketing operations, ensuring alignment with overarching business goals. Your expertise across SEO, content strategy, performance marketing, email automation, and social media will be key in driving innovation, measurable impact, and long-term growth.
As a senior member of the marketing team, you will mentor cross-functional teams, influence strategic decision-making, and serve as a key point of contact between marketing, product, and leadership stakeholders.
Job Responsibilities:<ul><li>
Develop and lead a forward-thinking, data-driven digital marketing strategy to significantly boost online traffic, increase conversion rates, and elevate brand visibility.</li><li>
Oversee performance-driven campaigns across all digital channels, including SEO, SEM, email, paid media, social platforms, and content.</li><li>
Lead, coach, and scale a team of marketing professionals while fostering a culture of high performance, innovation, and continuous learning.</li><li>
Collaborate closely with senior leadership and cross-functional teams to ensure strategic alignment and consistent brand messaging across digital initiatives.</li><li>
Drive full-funnel campaign strategies&mdash;from ideation to execution&mdash;optimizing both organic and paid media across platforms to maximize ROI.</li><li>
Define, monitor, and report on KPIs, utilizing tools like Google Analytics, Google Tag Manager, and AI-driven marketing solutions for data-backed decision-making.</li><li>
Spearhead content strategy and brand storytelling efforts to ensure a strong digital voice that resonates with target audiences and builds trust.</li><li>
Continuously research industry trends, competitor activities, and emerging technologies to ensure CureMD&rsquo;s digital presence remains cutting-edge and impactful.</li></ul>
Qualifications:<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field; Master's degree or advanced certifications in digital marketing (e.g., Google Ads, HubSpot, Meta) preferred.</li><li>
7&ndash;10 years of progressive digital marketing experience, including 4+ years in a leadership role.</li><li>
Proven success in leading high-performing marketing teams and scaling digital growth initiatives.</li><li>
Deep expertise in SEO, paid media, content marketing, campaign management, email automation, and brand development.</li><li>
Strong analytical capabilities with experience using Google Analytics, GA4, CRM tools, and marketing automation platforms.</li><li>
Excellent stakeholder management and cross-functional collaboration skills.</li><li>
Strong project leadership and communication skills with the ability to drive complex, multi-channel campaigns from planning through execution.</li></ul>
Compensation and Benefits:
Financial:<ul><li>
Competitive salary and bi-annual bonus.</li><li>
Fast track and uncapped career growth for high performers.</li><li>
Company-sponsored vehicle financing (car and bike).</li><li>
Interest-free loans.</li><li>
Provident Fund: CureMD matches up to 8% of your base salary.</li><li>
Fuel Card.</li><li>
Cellular Allowance.</li></ul>
Health and Wellness:<ul><li>
In-house clinic with a team of certified male and female doctors with 24/7 telemedicine service.</li><li>
Hospital treatment monitoring by company doctors.</li><li>
Comprehensive health coverage for your immediate family (outpatient, inpatient, maternity and parents' inpatient).</li><li>
Exclusive health benefits and discounts at top class clinics and labs.</li></ul>
Supportive Workplace:<ul><li>
Pick-up and drop-off services for female employees.</li><li>
In-house daycare facility.</li><li>
In-house gym and recreational area to unwind.</li></ul>
Continued Learning:<ul><li>
Company-sponsored trainings, workshops, development programs and retreats.</li><li>
Paid specialized trainings/certifications.</li></ul>
The Difference You&rsquo;ll Make: 
At CureMD, every role, whether senior or junior, plays a pivotal part in transforming healthcare. By joining our innovative team, you&rsquo;ll contribute to groundbreaking technology that directly impacts patient care, enhances healthcare efficiency, and saves lives globally. Your skills and passion will drive meaningful change, helping us deliver solutions that support healthcare professionals in critical, real-time settings. Together, we&rsquo;re not just advancing technology &mdash; we&rsquo;re making a tangible difference in people&rsquo;s lives. Together, let&rsquo;s save lives.</div>

Senior Manager - Digital Marketing

Commco Holdings Private Limited

Commco is a Pakistani e-commerce group operating a portfolio of direct-to-consumer brands across nutrition, personal care, skincare, and apparel. We are seeking a Senior Influencer &amp; PR Manager to own content strategy and production across the portfolio.You will define the concepts, narratives, and formats that take each brand to market, and lead their production end to end; from scripting and casting through direction and final delivery. You will build and manage the network of creators, on-camera talent, brand ambassadors, and category experts our content depends on, negotiating partnerships, usage rights, and commercial terms. You will also safeguard brand voice and reputation, ensuring all content meets platform, broadcast, and regulatory standards, and managing issues as they arise.Duties &amp; Responsibilities<ul><li>Develop and own the content strategy across the full brand portfolio, defining the concepts, narratives, formats, and production calendar that support product launches, seasonal peaks, and commercial objectives.</li><li>Lead end-to-end production of video and photo content for all brands, from concept and scripting through casting, scheduling, direction, and final delivery.</li><li>Source, vet, and manage a roster of creators, on-camera talent, brand ambassadors, and category experts, selecting for on-camera performance, credibility, and audience fit.</li><li>Own the full partnership lifecycle, including outreach, negotiation, contracting, briefing, revisions, delivery, payment, and post-campaign review.</li><li>Negotiate and secure content usage and media rights across all partnerships, including whitelisting and partnership ad permissions, with clearly documented terms, territory, and duration.</li><li>Manage production resources and vendor relationships, including videographers, DOPs, editors, studios, and location bookings.</li><li>Build and maintain a structured content library that enables assets to be located, tracked, and reused across brands, channels, and campaigns.</li><li>Work closely with performance marketing, brand, and the in-house content team to maintain a coherent voice for each brand and a consistent flow of content across channels.</li><li>Ensure all content and talent partnerships comply with platform advertising policies, broadcast content standards, disclosure requirements, and applicable Pakistani regulation on nutrition, supplement, and cosmetic claims.</li><li>Manage crisis and issues communications, including product complaints, online escalations, talent-related incidents.</li><li>Report to senior leadership on content and campaign performance, demonstrating commercial impact and return on investment.</li></ul>Qualifications &amp; Experience<ul><li>Bachelor&rsquo;s degree in marketing, Communications, PR, or related field.</li><li>3-4+ years across influencer marketing, content production, brand partnerships, or media, including at least 1-2 years at senior or lead level.</li><li>Proven experience developing content strategy and producing content that has run as paid advertising, from concept through to delivery.</li><li>Hands-on experience sourcing and managing creators, on-camera talent, and category experts in Pakistan, supported by an established personal network.</li><li>Practical production management experience, including crew engagement, studio and location sourcing, shoot scheduling, and per-shoot budgeting.</li><li>Demonstrated experience negotiating creator and talent contracts, including media usage and whitelisting rights, and managing a significant annual budget.</li><li>Experience booking or negotiating television, podcast, or branded segment placements is a strong advantage.</li><li>Experience managing a live reputational or product issue.</li><li>Background in D2C, beauty, wellness, fashion, e-commerce is strongly preferred.</li></ul>Skills, Knowledge &amp; Competencies<ul><li>Fluent, professional-grade written and spoken English and Urdu.</li><li>Strong understanding of direct-response creative principles, including hooks, angles, retention, and ad structure, with the ability to interpret creative performance data and translate it into a content plan.</li><li>Practical production capability across scripting, shot lists, direction, and post-production review.</li><li>Strong commercial numeracy, including shoot and campaign budgeting, cost-per-asset analysis, and customer acquisition cost.</li><li>Excellent writing skills across creator briefs, scripts, talking points, and internal strategy documents.</li></ul>Application Question(s):<ul><li>Do you have 3&ndash;4+ years of experience in influencer marketing, content production, or brand partnerships?</li><li>Do you have experience managing content partnerships from outreach and negotiation through contracting, delivery, and post-campaign review?</li><li>Do you have practical production management experience, including crew engagement, studio/location sourcing, shoot scheduling, and per-shoot budgeting?</li><li>Do you have the ability to commute daily to Johar Town, Lahore for the onsite 11 AM &ndash; 8 PM schedule?</li></ul>Work Location: In person

Senior Influencer & PR Manager

Taraki

<div>
 
 Our client
 
 Core Bhive Services
 
 is hiring a Head of E-Commerce &amp; Performance Marketing in Lahore.
 
 
 We're Hiring: Head of E-Commerce &amp; Performance Marketing
 
 📍Location: Raya Fairways Commercial, DHA Phase 6, Lahore (Onsite)
 
 &nbsp;Shift: Night Shift 6pm to 3am (US Business Hours)
 
 This is a senior leadership role reporting directly to the CEO, with full ownership of revenue, performance marketing, Shopify operations, SEO, CRM, and customer growth.
 
 
 Key Responsibilities
 
 -Own online revenue, profitability, and growth strategy across multiple brands.
 
 -Lead paid media across Meta, Google Search, Shopping &amp; Performance Max.
 
 -Manage Shopify operations, merchandising, CRO, and site performance.
 
 -Develop SEO, CRM, email &amp; SMS retention strategies.
 
 -Build and lead high-performing marketing and e-commerce teams.
 
 -Drive data-backed decision-making through GA4, GTM, attribution, and performance reporting.
 
 -Collaborate with creative, merchandising, finance, and supply chain teams to accelerate growth.
 
 Requirements
 
 -6+ years of experience in E-Commerce &amp; Performance Marketing.
 
 -2+ years leading high-performing teams.
 
 -Proven experience managing significant online revenue for DTC brands.
 
 -Strong hands-on expertise in Shopify, Meta Ads, Google Ads, GA4, GTM, CRO, SEO, and CRM.
 
 -Excellent commercial, analytical, and leadership skills.
 
 -Strong English communication skills.
 
 
 If you're a results-driven leader who enjoys building scalable e-commerce businesses and making commercial decisions backed by data, we'd love to hear from you.
</div>

Head of E-Commerce & Performance Marketing - Core Bhive Services

Hi-G Foods

Job SummaryThe Social Media &amp; E-Commerce Executive will be responsible for managing the company's social media platforms, creating engaging content, handling online sales, maintaining e-commerce platforms, processing online orders, and supporting digital marketing campaigns to grow the brand and increase revenue.Key ResponsibilitiesSocial Media Management<ul><li>Manage Facebook, Instagram, LinkedIn, TikTok, and other social media platforms.</li><li>Create engaging captions, reels, stories, promotional posts, and marketing campaigns.</li><li>Plan and maintain a monthly content calendar.</li><li>Coordinate with graphic designers and photographers for creative content.</li><li>Capture product photos and videos for social media and promotional use.</li><li>Monitor comments, messages, and customer engagement.</li><li>Manage Meta (Facebook &amp; Instagram) advertising campaigns.</li><li>Track social media performance and prepare monthly reports.</li></ul>E-Commerce &amp; Online Sales<ul><li>Manage the company's website and online store.</li><li>Upload and update product listings, pricing, images, and descriptions.</li><li>Process online orders and coordinate with warehouse and delivery teams.</li><li>Monitor inventory availability across online channels.</li><li>Handle customer inquiries, complaints, and order-related issues.</li><li>Coordinate online promotions, discount campaigns, and seasonal offers.</li><li>Manage online marketplace accounts such as Daraz, Foodpanda Shops, or other selling platforms (where applicable).</li><li>Monitor online sales performance and identify opportunities to increase conversions and revenue.</li><li>Prepare daily and monthly online sales reports.</li></ul>Marketing &amp; Growth<ul><li>Work closely with the marketing team to execute digital campaigns.</li><li>Analyze competitors' activities, pricing, and online trends.</li><li>Suggest new ideas to improve customer engagement and online sales.</li><li>Maintain brand consistency across all digital channels.</li></ul>Requirements<ul><li>Bachelor's degree or diploma in Marketing, Business Administration, Media Sciences, E-Commerce, or a related field.</li><li>1&ndash;3 years of experience in Social Media Management, Digital Marketing, or E-Commerce.</li><li>Experience managing Shopify, WooCommerce, Daraz Seller Center, or similar e-commerce platforms.</li><li>Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, and Meta Business Suite.</li><li>Basic knowledge of Canva, Adobe Photoshop, Illustrator, or similar design tools.</li><li>Familiarity with video editing software such as CapCut or Adobe Premiere Pro.</li><li>Good knowledge of Microsoft Excel and reporting.</li><li>Excellent communication and customer service skills in English and Urdu.</li><li>Strong organizational, analytical, and multitasking abilities.</li></ul>Preferred Skills<ul><li>Social Media Management</li><li>Content Creation &amp; Copywriting</li><li>Meta Ads Manager</li><li>Shopify / WooCommerce</li><li>Product Listing &amp; Catalog Management</li><li>Online Sales &amp; Order Processing</li><li>Customer Service</li><li>Inventory Coordination</li><li>Microsoft Excel</li><li>Basic Graphic Design &amp; Video Editing</li></ul>Pay: Rs40,000.00 - Rs45,000.00 per monthWork Location: In person

Social Media and E-Commerce Executive

Luminey

Senior Social Media Ads SpecialistLocation: Bahria Town, Lahore (On-Site) Job Type: Full-Time Working Hours: 12:00 PM &ndash; 8:00 PM (8-Hour Shift)Experience5&ndash;7 YearsJob SummaryWe are seeking a results-driven and experienced Senior Social Media Ads Specialist to lead and manage paid advertising campaigns across multiple digital platforms. The ideal candidate will have extensive expertise in performance marketing, lead generation, audience targeting, campaign optimization, and maximizing advertising ROI.Key Responsibilities<ul><li>Plan, develop, launch, and manage paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.</li><li>Design and execute high-converting lead generation and customer acquisition campaigns.</li><li>Continuously optimize campaigns to improve ROI, ROAS, CTR, conversion rates, and Cost Per Lead (CPL).</li><li>Conduct audience research, segmentation, A/B testing, retargeting, and remarketing campaigns to maximize performance.</li><li>Monitor and manage daily, weekly, and monthly advertising budgets effectively.</li><li>Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other conversion tracking tools.</li><li>Prepare detailed performance reports with actionable insights and strategic recommendations.</li><li>Collaborate with graphic designers and content creators to produce engaging ad creatives, compelling copy, and high-converting landing pages.</li><li>Stay updated on digital marketing trends, platform algorithm changes, and advertising policies to maintain campaign effectiveness.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.</li><li>5&ndash;7 years of hands-on experience in paid digital advertising and performance marketing.</li><li>Proven expertise in managing campaigns across:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads</li><li>LinkedIn Ads</li><li>YouTube Ads</li><li>TikTok Ads</li><li>Strong knowledge of audience targeting, conversion tracking, lead generation, campaign optimization, and performance analysis.</li><li>Practical experience with Google Analytics, Meta Pixel, Google Tag Manager, and reporting dashboards.</li><li>Ability to manage high-budget advertising campaigns while delivering measurable business results.</li><li>Excellent analytical, communication, and problem-solving skills.</li><li>Capable of independently planning, executing, optimizing, and scaling paid advertising campaigns across multiple digital platforms.</li></ul>Work Location: In person

Social Media Ads Specialist

Firm Tech Services

Key Responsibilities<ul><li>Manage the company's social media platforms, including Facebook, Instagram, TikTok, and LinkedIn.</li><li>Plan, create, and schedule engaging content, including posts, reels, and promotional campaigns.</li><li>Coordinate product photoshoots and work closely with the design and marketing teams.</li><li>Manage and update products on the company website and online stores.</li><li>Upload product images, descriptions, pricing, and inventory.</li><li>Handle online orders and coordinate with warehouse and courier teams for timely dispatch.</li><li>Manage online marketplaces such as Daraz and optimize product listings.</li><li>Plan and execute Meta (Facebook &amp; Instagram) advertising campaigns.</li><li>Monitor social media and e-commerce performance and prepare weekly/monthly reports.</li><li>Stay up to date with the latest digital marketing, social media, and fashion trends.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Media Sciences, Business Administration, or a related field.</li></ul>Pay: From Rs50,000.00 per monthWork Location: In person

Social Media & E-Commerce Executive

Traditions by Saleem Fabrics

Product Videography Manager:Responsibilities:&middot; Product Videography for all the in house produced products/brands/collection.&middot; Editing of pictures/videos and other medias as per planogram shared.&middot; Strategizing events for optimal coverage and publishing.&middot; Making our forefront appropriate for presentation.&middot; Outdoor/Indoor shoots planning, organizing, managing and implementation.&middot; Perfect imaging and final outcome.&middot; Ability to form new concepts for each product shoot.&middot; Very strict on time management at a shoot.&middot; Researching in store products and making sure everything is published online and wherever needed.&middot; Maintaining consistency across a range of products in terms of color and lighting.&middot; Be responsible when needed to train new photographers in Marketing Photography Label Image, Day-to-day and merchandising roles.&middot; Own end to end process for all shoot production including budget, talent negotiations, location scouting, and prop sourcing etc.&middot; Manage workflow and oversee production of all ecommerce/product cut out requirements ensuring agreed style guides are followed and brand standards maintained.&middot; Schedule all pre and post production meetings with key stakeholders and external teams as required.&middot; Build and maintain a good network of agencies for all shoot talent.Job Type: Full-timeWork Location: In person

Videographer

Explore 193+ Senior online marketing manager in Lahore this August. Find roles across top companies and apply now to boost your career.