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digital marketing manager Jobs in Istanbul

digital marketing manager

product marketing manager Jobs in Istanbul

product marketing manager

seo product manager

Hepsiburada (NASDAQ: HEPS)

<div>
 
 At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With T&uuml;rkiye&rsquo;s and the region's largest Smart Operations Center, industry-leading R&amp;D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Turkey's most recommended e-commerce platform.
 
 
 
 
 
 Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our &ldquo;Technology Empowerment for Women Entrepreneurs&rdquo; program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation.
 
 
 
 
 
 With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as &ldquo;T&uuml;rkiye&rsquo;s Hepsiburada&rdquo; and the first and only Turkish company listed on NASDAQ, the world's leading technology exchange.
 
 
 
 
 
 For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together.
 
 
 
 
 
 If you want to be part of a team that creates value for everyone and makes life easier through innovative products and services&mdash;and contribute to exciting success stories&mdash;the future starts here.
 
 
 
 
 
 
 Your Responsibilities
 
 
 
 &middot; Creating quarterly/yearly SEO &amp; Product development roadmaps
 
 
 &middot; Defining the SEO product vision, strategy, and roadmap based on collaboration with SEO team
 
 
 &middot; Acting as a key member of the technology team in developing product strategies for the business according to company vision
 
 
 &middot; Managing the SEO product roadmap with target and key metrics that the teams can achieve
 
 
 &middot; Working closely with SEO, product teams, UX teams, product owner leads &amp; product owners
 
 
 &middot; Fully focusing on SEO user journey and identifying growth opportunities
 
 
 &middot; Being responsible for the personal development of the lead product owners
 
 
 &middot; Contributing the Hepsiburada overall roadmap
 
 
 &middot; Understanding and representing user needs
 
 
 &middot; Monitoring the market and developing competitive analyses
 
 
 &middot; Defining a vision for a product
 
 
 &middot; Aligning stakeholders around the vision for the product
 
 
 &middot; Prioritizing product features and capabilities.
 
 
 &middot; Collaborating closely with UX/Design &amp; Analytics teams
 
 
 &middot; Using data to inform team priorities and decision making and presenting trade-offs to stakeholders
 
 
 &middot; Working closely with engineering, growth, commercial, marketing and supporting to ensure business case and customer satisfaction goals are met
 
 
 
 
 
 
 Our Requirements
 
 
 
 &middot; Having a strong technical ability and experience as a Product Person, ideally in a data capacity in an e-commerce or related field
 
 
 &middot; 5+ years of experience in product management or technology management roles
 
 
 &middot; Knowledge of agile development methodologies and tools
 
 
 &middot; Having a proven track record of delivering successful, data-oriented products
 
 
 &middot; Being able to define and communicate product vision or strategy to others
 
 
 &middot; Having excellent command of English
 
 
 &middot; Having been involved in web and SEO projects is a plus
 
 
 &middot; Being highly analytical and methodical in approach to problem solving, with a track record in developing methodologies to measure the delivery of technology products that drive better decisions and understanding
 
 
 &middot; Having excellent communication skills and being able to communicate with the business at all levels
 
 
 &middot; Having excellent decision making, communication and problem-solving skills
 
 
 &middot; Having the desire to work in a fast-paced and creative environment
 
 
 &middot; Being able to get valuable insight, prioritize the insights and take action accordingly
 
 
 &middot; Being a creative thinker, confident and able to express complex ideas in an articulate, concise manner
 
 
 https://medium.com/hepsiburadatech
 
 
 https://stackshare.io/hepsiburada
 
 
 
 
 
 
 "Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu D-Market Elektronik Hizmetler ve Ticaret A.&Scedil; (&ldquo;Hepsiburada&rdquo;) taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla otomatik yollarla i&scedil;lenecektir. Detayl&inodot; bilgi i&ccedil;in l&uuml;tfen
 
 Ayd&inodot;nlatma
 
 
 
 
 
 
 Metni&rsquo;ndeki
 
 &Ccedil;al&inodot;&scedil;an Aday&inodot; (
 
 https://www.hepsiburada.com/kisisel-verilerin-korunmasi
 
 ) ki&scedil;i kategorisini inceleyiniz.&rdquo;
 
 
</div>

SEO Product Manager

Odeabank

<div>
 
 
 Qualifications :
 
 
 
 
 
 
 &bull; Bachelor&rsquo;s degree in Business, Marketing, Economics, or Engineering. (preferably in Engineering)
 
 
 &bull; Minimum 7+ years of experience in digital marketing, performance media, media buying operations
 
 
 &bull; Experience in finance, telecom, or other large-scale corporate sectors.
 
 
 &bull; Advanced knowledge of Google Ads, Meta, DV360, TikTok, Adjust, Analytics, Tag Manager, and QlikSense.
 
 
 &bull; Proficient in SEO and web analytics tools (Google Search Console, Ahrefs, Semrush).
 
 
 &bull; Strong analytical mindset with expertise in ROI, CPA, LTV, and acquisition metrics.
 
 
 &bull; Experience with MMM, attribution modeling, and data-driven optimization.
 
 
 &bull; Ability to connect analytical insights with creative strategy and performance.
 
 
 &bull; Excellent leadership, communication, and stakeholder management skills.
 
 
 &bull; Fluent in English
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 &bull; Develop and implement end-to-end digital marketing strategies aligned with the bank&rsquo;s growth goals, managing media buying, performance marketing, and customer acquisition.
 
 
 &bull; Plan and optimize investments across programmatic, social, video, and aggregator platforms; monitor key KPIs (CPL, ROI, active customer acquisition, etc.)
 
 
 &bull; Work closely with media agencies and tech partners to ensure seamless campaign execution and optimization.
 
 
 &bull; Analyze performance via tools like Adjust, DV360, QlikSense, and Tag Manager, generating data-driven insights and reports for senior management.
 
 
 &bull; Manage audience segmentation and conversion tracking through DMP,CRM and CDP platforms.
 
 
 &bull; Leverage MMM, multi-touch attribution, and A/B testing results to maximize efficiency and ROI.
 
 
 &bull; Collaborate with content and UX teams to translate insights into creative improvements and stronger conversion messaging.
 
 
 &bull; Oversee SEO, analytics, and UX performance of digital assets; plan initiatives to boost organic visibility and engagement.
 
 
 &bull; Manage digital budgets effectively, linking campaign results to acquisition and conversion goals.
 
 
 &bull; Ensure alignment of digital marketing strategies with brand, product, and campaign objectives across teams.
 
</div>

Digital Marketing Assistant Manager

Homesberg

We&rsquo;re Hiring: Marketing Generalist (Hands-On, Not a Manager)We&rsquo;re looking for our 4th team member to accelerate our growth. There is no one to manage and lots of things to get done.About usHomesberg is a pricing and ranking intelligence platform for short-term rental operators. We serve customers across nearly a dozen countries.What makes us different?We have unlimited data, world-class data infrastructure, and a proven product that customers rely on every single day. If you want to join a product-obsessed, data-driven, small team where your impact will be visible from day one, you are in the right place.What you will do?This is not a corporate marketing manager job. This is a hands-on operator role. You will:<ul><li>Produce content (posts, videos, emails, case studies, landing pages)</li><li>Run experiments across multiple channels</li><li>Build and execute campaigns from scratch</li><li>Turn raw data into compelling stories</li><li>Help us grow our global footprint with creativity and speed</li><li>Talk to customers, understand the market, and adapt messaging</li></ul>Own distribution: LinkedIn, Facebook, Reddit, YouTube, email, SEO, paid, communities, etc.Who You Are?<ul><li>Know how to communicate simply and clearly - verbal and written</li><li>Proficient in English - verbal and written</li><li>Experienced in SaaS marketing</li><li>Are comfortable with visuals, short videos, and design tools</li><li>Love experimenting and learning</li><li>Are interested in startups, tech, or Airbnb/STR space (big plus)</li><li>Can turn complex data into simple stories</li><li>Enjoy taking ownership</li><li>Want to be part of an early-stage team and grow with us</li></ul>What We Offer?<ul><li>A chance to be the fourth team member in a SaaS startup with global ambitions</li><li>Huge creative freedom</li><li>Ability to define our brand from scratch</li><li>Stock options for team members who deliver meaningful impact</li><li>A proven product with massive growth potential</li></ul>How to Apply?Send your LinkedIn profile, CV or portfolio to pamir@homesberg.com.We are ready to move fast.Let&rsquo;s build something global together!&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;

Marketing Generalist

İSTANBUL CARE SAĞLIK TURİZMİ

Backlink Manager &amp; Influencer Marketing Specialist&ldquo;Applicants must reside in Istanbul; living near Ata&#351;ehir is a plus.&rdquo;We are hiring a Backlink Manager &amp; Influencer Marketing Specialist to join our international SEO team.&#8232;In this role, you will manage link-building operations, influencer collaborations, and digital PR outreach to strengthen the authority and visibility of our global brands.Responsibilities* Develop and manage high-quality backlink strategies* Identify and evaluate authority websites for link placements* Run outreach campaigns with bloggers, influencers, journalists, and media portals* Build long-term partnerships with influencers and content creators* Analyze competitors&rsquo; backlink profiles and discover new opportunities* Coordinate with the content team for guest posts and PR articles* Track link KPIs, evaluate DR/DA, and ensure link quality* Prepare weekly reports and contribute to overall SEO growthRequirements* Minimum 2 years of experience in backlink management or influencer outreach* Strong knowledge of SEO fundamentals and link quality metrics* Hands-on experience with Ahrefs, Semrush, BuzzSumo, HARO, SimilarWeb, or similar tools* Ability to negotiate link deals and manage outreach budgets* Strong communication and English writing skills* Detail-oriented, well-organized, KPI-focused* Ability to manage multiple outreach pipelines in parallelPreferred Skills* Experience in medical tourism, health, or international service sectors* Experience with Instagram/TikTok influencer collaborations* Understanding of digital PR and authority-building strategies* Experience using outreach automation tools (Pitchbox, Lemlist, Apollo, etc.)What We Offer* Full-time remote or hybrid position* Competitive salary with performance-based bonuses* Opportunity to work with multi-country brands (EU, UK, USA, Middle East)* Modern SEO workflows, automation tools, and professional training* Fast-growing environment with room for career advancement&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;

Backlink Manager & Influencer Marketing Specialist

Estetic Derm Nişantaşı

Dijital Pazarlama Uzman&#305; &ndash; &#304;&#351; &#304;lan&#305;&#304;&#351; Tan&#305;m&#305; Estetik ve g&uuml;zellik sekt&ouml;r&uuml;nde hizmet veren klini&#287;imizin 3 farkl&#305; markas&#305;n&#305;n dijital pazarlama s&uuml;re&ccedil;lerini u&ccedil;tan uca y&ouml;netebilecek, h&#305;zl&#305;, sonu&ccedil; odakl&#305; ve teknik bilgisi g&uuml;&ccedil;l&uuml; bir Dijital Pazarlama Uzman&#305; ar&#305;yoruz. Google, Meta ve di&#287;er dijital platformlarda rekabet avantaj&#305; sa&#287;layabilecek; ayn&#305; zamanda i&ccedil;erik &uuml;retiminde h&#305;zl&#305; ve yarat&#305;c&#305; &ccedil;al&#305;&#351;abilecek bir ekip arkada&#351;&#305; aramaktay&#305;z.Aranan Nitelikler<ul><li>Estetik / g&uuml;zellik sekt&ouml;r&uuml;nde minimum 3 y&#305;l deneyim</li><li>3 markay&#305; ayn&#305; anda takip edip y&ouml;netebilecek disiplin</li><li>Sonu&ccedil; odakl&#305; ve h&#305;zl&#305; i&#351; &uuml;retme becerisi</li></ul>1. &Ouml;ncelik &ndash; &#304;&ccedil;erik &Uuml;retimi<ul><li>H&#305;zl&#305; ve sonu&ccedil; odakl&#305; i&ccedil;erik haz&#305;rlama</li><li>SEO uyumlu blog ve web sitesi i&ccedil;erikleri</li><li>Web sitesi geli&#351;tirme s&uuml;re&ccedil;lerine h&acirc;kimiyet</li></ul>2. &Ouml;ncelik &ndash; Reklam Y&ouml;netimi<ul><li>Google Ads (ileri seviye)</li><li>Meta Ads (Instagram &amp; Facebook)</li><li>B&uuml;t&ccedil;eyi k&acirc;rl&#305;l&#305;k odakl&#305; y&ouml;netebilme</li></ul>3. &Ouml;ncelik &ndash; G&ouml;rsel &amp; Video &Uuml;retimi<ul><li>L&uuml;ks klinik imaj&#305;na uygun &ouml;zg&uuml;n foto&#287;raf/video &ccedil;ekimi</li><li>G&ouml;rsel ve video d&uuml;zenleme becerisi</li></ul>4. Y&ouml;netim Yetkinli&#287;i<ul><li>G&uuml;nl&uuml;k i&#351; ak&#305;&#351;&#305;n&#305; stratejik disiplinle y&ouml;netebilme</li><li>Ajans ve d&#305;&#351; destekleri etkin &#351;ekilde koordine edebilme</li></ul>Kullan&#305;lmas&#305; Gereken Dijital Ara&ccedil;lar (Yetkinlik S&#305;ras&#305;na G&ouml;re)&#304;leri Seviye (Zorunlu)<ul><li>Google Ads</li><li>Meta Business Manager</li><li>Facebook &amp; Instagram Ads</li><li>Google Analytics 4 (GA4)</li><li>Google Sheets / Excel</li><li>Canva</li><li>SEO uyumlu i&ccedil;erik &uuml;retimi</li><li>ChatGPT / AI i&ccedil;erik ara&ccedil;lar&#305;</li></ul>Orta Seviye (Gerekli)<ul><li>Google Tag Manager (GTM)</li><li>Google Search Console</li><li>Google Business Profile</li><li>WordPress</li><li>Yoast SEO / RankMath</li><li>Meta Business Suite / Creator Studio</li><li>CapCut / VN video d&uuml;zenleme</li></ul>&Ccedil;al&#305;&#351;ma Bilgileri<ul><li>G&ouml;rev Alan&#305;: Klinik</li><li>&Ccedil;al&#305;&#351;ma Saatleri: 10:00 &ndash; 19:00</li><li>&Ccedil;al&#305;&#351;ma G&uuml;nleri: Pazartesi &ndash; Cumartesi (6 g&uuml;n)</li><li>&#304;zin G&uuml;n&uuml;: Pazar</li><li>&#304;kamet Tercihi: &#350;i&#351;li ve yak&#305;n &ccedil;evresi</li></ul>Ba&#351;vuru&Ouml;z ge&ccedil;mi&#351;inizi (CV) WhatsApp &uuml;zerinden iletebilirsiniz. Tel: 0530 912 19 82&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;Maa&#351;: 22.100,00TRY - 60.000,00TRY ayl&#305;k

Dijital Pazarlama Uzmanı Tam Zamanlı

MONETA İnsan Kaynakları & Yönetim Danışmanlık

<div>
 
 Moneta is looking for a "Marketing Communication Manager" for a global company.
 
 
 
 
 
 
 Department:
 
 Marketing
 
 
 
 Reports To:
 
 Marketing Director / CMO
 
 
 
 
 
 
 Job Description:
 
 
 
 The MarCom Manager is a strategic, ROI-driven leader responsible for developing and executing integrated marketing communication strategies across digital and traditional channels.
 
 
 This role will:
 
 <ul>
 <li>
 Ensure brand consistency and excellence across every touchpoint
 </li>
 <li>
 Drive data-backed decisions and measurable ROI
 </li>
 <li>
 Accompany the company&rsquo;s e-commerce acceleration and digital transformation
 </li>
 </ul>
 
 The MarCom Manager will lead a high-impact team and act as a bridge between Marketing, Sales, Trade Marketing, and E-commerce to deliver powerful brand presence and measurable growth.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Build and execute 360&deg; MarCom strategies combining traditional, digital, and e-commerce channels.
 </li>
 <li>
 Lead digital campaign strategy (Google Ads, Meta Ads, programmatic, performance media) with focus on traffic, conversion, and ROI.
 </li>
 <li>
 Drive content strategy for websites, social media, CRM, and marketplaces; ensure creative excellence and brand alignment.
 </li>
 <li>
 Oversee CRM to increase retention and LTV.
 </li>
 <li>
 Collaborate with E-commerce team to optimize retailer media and product content performance.
 </li>
 <li>
 Manage agencies and freelancers, ensuring cost efficiency and speed-to-market.
 </li>
 <li>
 Lead influencer collaborations and emerging media initiatives (video, podcasts).
 </li>
 <li>
 Analyze campaign data, report KPIs, and implement optimizations to maximize return on spend.
 </li>
 <li>
 Ensure brand coherence across online/offline activations, PR, events, and sponsorships.
 </li>
 <li>
 Coordinate internal comms, press releases, and corporate messaging.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or related field.
 </li>
 <li>
 5&ndash;10 years of experience in marketing communications, with strong digital and e-commerce expertise.
 </li>
 <li>
 Proven record in performance marketing and data-driven optimization (Google Analytics, SEO/SEM, Meta Business Suite, etc.).
 </li>
 <li>
 Skilled in creative briefing, content production, and storytelling.
 </li>
 <li>
 Strong background in agency and budget management.
 </li>
 <li>
 Excellent communication skills in Turkish; English proficiency required for international collaboration.
 </li>
 <li>
 Proactive, analytical mindset; able to translate insight into action.
 </li>
 </ul>
 
 
 
 
 
 Preferred Qualifications:
 
 
 <ul>
 <li>
 Experience in digitally driven B2C/B2B companies (consumer electronics, FMCG, SDA preferred).
 </li>
 <li>
 Hands-on experience with marketing automation &amp; CRM platforms (HubSpot, Salesforce, etc.).
 </li>
 <li>
 Strong grasp of marketplace/e-commerce media (Trendyol, Hepsiburada, Amazon).
 </li>
 <li>
 Demonstrated success in ROI-oriented campaigns and cross-functional leadership.
 </li>
 </ul>
 
 
</div>

Marketing Communication Manager

Reed Recruitment Türkiye

<div>
 
 Founded in 1960 in the UK, REED has grown continuously and become a leading brand both in the UK and the international arena. Today REED has 350 offices with more than 3.000 employees and is providing services across 20 specialist sectors. We work closely with experienced and qualified professionals across a wide range of consultancy sectors, delivering bespoke recruitment solutions on a variety of roles for mid and senior level.
 
 
 
 
 
 As Reed Turkey, we are looking for a
 
 " Brand &amp; Digital Marketing Manager"
 
 with below requirements for our client.
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree from a reputable university (preferably Marketing or BA)
 </li>
 <li>
 Experience of +7 years in marketing / brand &amp; digital marketing
 </li>
 <li>
 Experience both in brand communications and digital marketing is preferred
 </li>
 <li>
 Proven ability to grow performance channels efficiently and build strong brand equity in competitive environments.
 </li>
 <li>
 Extensive hands-on experience with top advertising platforms such as Google Ads, Meta, TikTok, programmatic networks, and retail media.
 </li>
 <li>
 Knowledge of technical tools: MS Office, Google analytics, SEO, Web analytics,
 </li>
 <li>
 Advanced English language skills is a must.
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 
 
 
 <ul>
 <li>
 This role develops Brand &amp; Digital Marketing Communication Strategy and Plan (based on Global Strategy and local insights) to ensure brand awareness increase, brand value understanding and mental availability growth. Executes projects and initiatives that support Digital marketing strategy.
 </li>
 <li>
 Collaborates with internal and external partners in developing activities that ensure the brand to strengthen the position of brand equity and that all initiatives support brand philosophy.
 </li>
 <li>
 Provides support to the Department Head in the implementation of campaigns and productions that support the brand, product and target audience strategy.
 </li>
 <li>
 Provides leadership in managing all aspects of vendor partners, communication agencies and brand projects to sharpen and codify our model for increasing brand penetration.
 </li>
 <li>
 Based on Global strategy and local insights develops overall Digital Marketing Communication Strategy ensures brand awareness increase, brand value understanding and mental availability growth.
 </li>
 <li>
 Monitors digital category trends and competition activity to propose relevant strategies to achieve Digital KPIs.
 </li>
 <li>
 Responsible for effective usage of marketing budget.
 </li>
 <li>
 Tracks and reports on digital KPIs to local/regional/global teams
 </li>
 <li>
 Tracks and reports on digital KPIs to local/regional/global team
 </li>
 <li>
 Works on development of strategy together with agency and its implementation.
 </li>
 <li>
 Manages social media communication, activations and influencer marketing.
 </li>
 <li>
 Executes digital media campaigns for all pillars (SEO, Search, Display, Video, Social)
 </li>
 <li>
 Partner with cross-functional teams&mdash;brand, trade, e-commerce, and sales&mdash;to integrate digital execution with company-wide priorities.
 </li>
 <li>
 Oversee and craft the full digital marketing roadmap, spanning paid media, performance growth, brand campaigns, and analytics across Meta, Google, TikTok, programmatic, marketplaces, and new digital touchpoints
 </li>
 </ul>
 
 
</div>

Brand Digital Marketing Manager

Explore 884+ Seo product manager in Istanbul this December. Find roles across top companies and apply now to boost your career.