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trade marketing manager

Shan Foods Private Limited

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 Get to know us
 
 
 
 At Shan Foods, we get it - food isn&rsquo;t just fuel, it&rsquo;s connection, culture, and convenience. As a global food brand, we&rsquo;re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We&rsquo;re more than just spices - we&rsquo;re a team of creators, learners, and doers. At Shan, you&rsquo;ll grow, evolve and help shape what the future of food looks &amp; tastes like.
 
 
 
 
 
 Shan Foods is a global equal opportunity employer, offering top of the line compensation &amp; benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.
 
 
 
 
 
 
 Let's give you a quick sneak peek into the life of a Channel Manager &ndash; Modern Trade
 
 
 
 As a Channel Manager for Modern Trade, you will be responsible for driving sales, visibility and profitability within the channel. This role involves developing and executing channel strategies, managing key modern trade accounts, leading negotiations, monitoring and reporting on campaign and strategy effectiveness, and ensuring flawless in-store execution to achieve business objectives.
 
 
 
 
 
 
 Things you will be doing as Channel Manager - Modern Trade
 
 
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 Develop and implement annual business plans for the modern trade channel aligned with overall company objectives
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 Identify growth opportunities and design channel-specific promotions, pricing, and assortment strategies
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 Analyze market trends, shopper behavior, and competitor activities to refine channel approach
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 Ensure flawless implementation of trade marketing activities, planograms, and product launches in stores
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 Coordinate with Trade Marketing, Supply Chain, and Category Teams to ensure availability and visibility
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 Drive in-store activation plans to increase consumer engagement and category share
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 Track sell-in and sell-out data, stock levels, and market share
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 Manage channel budgets effectively to deliver ROI on trade spend
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 Prepare periodic sales forecasts, performance reports, and actionable insights for management
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 Work with 3P agencies to improve merchandizing standards
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 </ul>
 
 
 
 
 
 What we are looking for in you?
 
 
 <ul>
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 A minimum of Bachelor&rsquo;s or Master&rsquo;s degree from any accredited local or foreign institute, preferred
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 5 - 6 years of Marketing &amp; Sales experience with 2 years of experience managing Key Accounts
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 Planning and Organizing
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 Problem Solving and Analytical Skills
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 Market Orientation
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 Initiative and Drive
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 Integrity
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 Leadership
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 </ul>
</div>

Channel Manager - Modern Trade

Three Horse Collections

Position Title: Sales Manager Location: Karachi (On-site)Role Summary: We are seeking a dynamic Sales Manager to lead the national sales operations for an upcoming consumer product launch in the nicotine pouches category. The role requires market understanding, distribution experience, and the ability to drive sales growth from ground up.Key Responsibilities:<ul><li>Build and manage a national distribution and retail sales network.</li><li>Develop and execute sales and trade marketing strategies.</li><li>Identify key accounts, distributors, and retail partners.</li><li>Monitor sales performance, competitor activity, and market trends.</li><li>Lead a growing team of sales representatives and area managers.</li><li>Achieve revenue and growth objectives.</li></ul>Key Performance Indicators (KPIs):<ul><li>Monthly sales target achievement &ge; 100%.</li><li>Market coverage growth &ge; 30% quarterly.</li><li>Distributor satisfaction score &ge; 90%.</li><li>Revenue growth &ge; 20% quarter-on-quarter.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s in Marketing, Business, or related field.</li><li>4&ndash;7 years of FMCG or consumer product sales experience.</li><li>Strong background in channel sales, retail, and trade marketing.</li><li>Excellent negotiation, analytical, and team management skills.</li><li>Willingness to travel nationwide.</li></ul>Job Type: Full-timePay: From Rs100,000.00 per monthApplication Question(s):<ul><li>What&rsquo;s your current/expected monthly salary?</li></ul>Education:<ul><li>Intermediate (Required)</li></ul>Experience:<ul><li>consumer product sales: 5 years (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Sales Manager - Consumer Product (Nicotine Pouches)

Tapal Tea (Pvt.) Ltd.

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 Assistant Manager - Trade Programs
 
 
 
 
 
 
 
 Location:
 
 Karachi, Sindh (PK)
 
 
 
 
 
 
 
 
 
 Position Summary
 
 
 
 
 
 
 This position is responsible for consolidating, tracking, and validating regional trade offers while ensuring accurate system entry and budget compliance through SAP and P&amp;L monitoring. It manages trade spend visibility across SKUs, regions, business units, and channels by developing and maintaining Excel and Power BI dashboards for cost-to-serve, pricing, and performance metrics. The position serves as a key liaison with sales, finance, logistics, CPD, and marketing teams to ensure seamless execution of trade plans, giveaways, and distributor or outlet engagement programs, including incentive tracking and market validation. Additionally, it provides analysis on trade spend efficiency, pricing structures, and SKU-specific requirements, delivering timely insights to senior management to support effective trade and sales decision-making.
 
 
 
 
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Consolidate, track &amp; validate regional trade offers, ensure timely approval, and use SAP for system entry.
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 Track trade spend across SKUs, regions, business units, and channels, including monitoring P&amp;Ls to maintain budget control and prevent overspend.
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 Prepare and manage Excel and Power BI dashboards for cost-to-serve, net trade price, trade spend visibility, and other performance metrics.
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 Liason with sales, finance, logistics, CPD, and marketing to support smooth execution of trade plans and giveaways.
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 Provide analysis on trade spend efficiency, pricing structures, trade engagement activities, and SKU-specific capping requirements.
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 Design and support distributor &amp; outlet engagement initiatives, including incentive program tracking and market visits to validate execution.
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 Deliver timely, data-driven insights to senior management to guide trade and sales decisions.
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 </ul>
 
 
 
 
 
 
 
 
 Experience &amp; Qualification
 
 
 
 
 
 <ul>
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 Minimum bachelor&rsquo;s degree in relevant field
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 Minimum 4 years of relevant work experience within FMCG industry
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 </ul>
 
 
 
 
 
 
 
 
 Skills &amp; Competencies
 
 
 
 
 
 <ul>
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 Trade Marketing
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 Business Acumen
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 Analytics &amp; Reporting
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 Collaboration &amp; Stakeholder Management
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 Program Management
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 </ul>
 
 
</div>

Assistant Manager - Trade Programs

<div>
 
 
 Assistant Manager - Key Accounts
 
 
 
 
 
 
 
 Location:
 
 Karachi, Sindh (PK)
 
 
 
 
 
 
 
 
 
 Purpose of the Job:
 
 
 
 
 
 
 The position is responsible for driving and exceeding annual primary and secondary sales objectives across assigned Local Modern Trade accounts by brand and SKU. In this role, you will cultivate and maintain strong, mutually beneficial relationships with key customers, distributor partners, and internal sales consultants&mdash;motivating teams to consistently hit month‑on‑month targets. You will ensure best‑in‑class on‑site execution of promotions and merchandising, maintain optimum stock levels (particularly on paid spaces), and prevent out‑of‑stock situations through proactive order management and efficient route planning. Accurate, timely reporting&mdash;covering sales forecasts, competitor activity, trade‑offer reconciliations, and inventory claims&mdash;will underpin strategic decision‑making. You will also lead field visits, coach pre‑sellers, merchandisers, and delivery personnel, and collaborate closely with the sales team to troubleshoot challenges and implement company policies at every touchpoint.
 
 
 
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
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 Achieve annual primary / secondary AOP of assign Local Modern Trade by brand and by SKU&rsquo;s.
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 Distributor handling and motivate Sales Consultants for achieving the month wise primary &amp; secondary targets.
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 Build Strong and mutually beneficial relationship with key customers / distributor partners.
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 Strong liaison with local modern trade to ensure best in class implementation of customer related activities at assigned accounts.
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 Ensure optimum stock level at key accounts especially on Tapal paid spaces and timely order generation to avoid out of stock position.
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 Ensure proper verification of claims / Trade offer spending &amp; develop efficient route planning / service frequency to assigned LMT&rsquo;s.
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 Prompt and timely manage daily / weekly / monthly reports assigned by KAM and efficient on reporting competitor&rsquo;s activities &amp; feedback.
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 To maintain &amp; record sales data account wise / SKU wise and ensure accurate &amp; timely sales forecasting of respective LMT&rsquo;s.
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 Ensure proper merchandizing of stocks on all assigned LMT&rsquo;s.
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 On ground market visits to monitor general market activities and ensure proper implementation of companies policies and to render support to sales team as and when required.
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 Ensure availability of DD T.BAG and SOG (All Variants) and submit monthly numeric &amp; weighted report.
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 Regular on job training of Pre-Sellers/Merchandisers/Delivery Men.
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 Meeting with sales consultants &amp; merchandisers to discuss new tasks, verify market visit reports, previous day activities, discuss issues and their solutions.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Experience &amp; Qualification:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree in Business Administration ( or relevant equivalent qualification )
 </li>
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 Candidates should have at least 5 years of relevant work experience preferably in FMCG industry
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Skills &amp; Competencies:
 
 
 
 
 
 <ul>
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 Sales Planning &amp; Execution
 </li>
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 Analytical Thinking
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 Relationship Management
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 Operational Excellence
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 </ul>
 
 
</div>

Assistant Manager - Key Accounts

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Sales
 
 
 Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
 
 
 
 About The Role
 
 
 
 Ready to take the lead in the field? Reckitt is looking for a dynamic Territory Manager to expand our in-store presence and exceed sales targets. With your strategic thinking, focus on what matters and ability to engage teams, you'll be at the forefront of driving our innovative health, hygiene, and nutrition brands into the hands of consumers. Your expertise will not only nurture an inclusive, high-performing sales team but also make a real impact on our global mission of making lives better.
 
 
 Your responsibilities
 
 
 In summary, you'll:
 
 
 <ul>
 <li>
 Drive sales performance, guiding your team to exceed targets and fostering a culture of success.
 </li>
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 Craft and execute field sales strategies that maximise reach and visibility across your territory.
 </li>
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 Lead engaging training sessions, elevating the skills and expertise of your field sales representatives.
 </li>
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 Dive into sales analysis, using insights to steer future strategies and optimise performance.
 </li>
 <li>
 Facilitate collaboration across departments ensuring unified support for all sales initiatives.
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Solid background in field sales, with a preference for familiarity in consumer goods.
 </li>
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 Exceptional team leadership with a flair for managing and mentoring.
 </li>
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 Adept in communication, building strong relationships across levels and fields.
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 Steadfast and goal-oriented, with a history of achieving or outdoing sales benchmarks.
 </li>
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 Educated to degree level in Business, Marketing, or similar, equipping you with relevant knowledge.
 
 
 </li>
 </ul>
 The skills for success
 
 
 Organisational skills, Commercial awareness, The ability to analyse data and spot trends, Adaptability, Creative skills, including writing, design and video editing, Good teamworking skills, Communication skills, Numerical skills, including compiling and analysing spreadsheets.
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Territory Manager Karachi

STAR HR Services Group

Job Title: Assistant Brand Manager &ndash; FMCGLocation: Karachi (DHA) Industry: Fast-Moving Consumer Goods (FMCG) Employment Type: Full-timeSalary: 130K to 180KAbout the RoleOur Client is seeking a dynamic and creative Assistant Brand Manager to join their FMCG team. This role is ideal for someone passionate about building brands, driving consumer engagement, and contributing to impactful marketing strategies in a highly competitive market.As Assistant Brand Manager, you will work closely with the Brand Manager to execute marketing plans, analyze market trends, and ensure strong brand visibility that resonates with our customers.Key Responsibilities<ul><li>Assist in developing and executing brand strategies aligned with company goals.</li><li>Plan and implement marketing campaigns across digital, trade, and ATL/BTL channels.</li><li>Monitor market trends, consumer insights, and competitor activities to support strategic decision-making.</li><li>Collaborate with cross-functional teams (sales, trade marketing, supply chain, design agencies) for brand activation and product launches.</li><li>Track and analyze brand performance metrics (market share, sales, ROI, consumer feedback).</li><li>Support packaging development, product innovation, and brand communication initiatives.</li><li>Ensure brand consistency across all touchpoints.</li></ul>Qualifications &amp; Skills<ul><li>Minimum Bachelor&rsquo;s in Marketing, Business Administration, or related field.</li><li>1&ndash;3 years of relevant experience in FMCG (internships may also be considered).</li><li>Strong analytical, communication, and project management skills.</li><li>Creative mindset with the ability to translate ideas into impactful campaigns.</li><li>Proficiency in MS Office; familiarity with digital marketing tools is a plus.</li></ul>What We Offer<ul><li>Exposure to leading FMCG brands and dynamic market strategies.</li><li>A collaborative and innovative work environment.</li><li>Opportunities for learning, growth, and career advancement.</li><li>Competitive salary and benefits package.</li></ul>If you&rsquo;re ready to make your mark in the FMCG world and grow your career in brand management, we&rsquo;d love to hear from you!Job Type: Full-timePay: Rs120,000.00 - Rs150,000.00 per monthExperience:<ul><li>Brand Management: 5 years (Required)</li></ul>Work Location: In person

Assistant Brand Manager FMCG (Consumables)

Optimum Advisory

Hiring Alert: Assistant Brand Manager &ndash; Consumer Division Location: Karachi Head OfficeAbout the Role We are looking for an Assistant Brand Manager &ndash; Consumer Division to support brand strategy execution, enhance consumer engagement, and ensure effective in-market implementation of marketing plans and campaigns.Key Responsibilities<ul><li>Support the Brand Manager in executing marketing and promotional strategies across all channels</li><li>Conduct regular market visits to assess product visibility, pricing, and competitor activities</li><li>Gather and report market intelligence and consumer insights</li><li>Coordinate with agencies for BTL activations, POS rollouts, and promotional campaigns</li><li>Assist in brand communication, digital marketing, and social media management</li><li>Monitor campaign effectiveness and prepare performance reports</li><li>Collaborate with sales and trade teams for smooth in-market execution</li><li>Contribute to product innovation, packaging, and new launches</li></ul>Requirements<ul><li>Qualification: Bachelor&rsquo;s degree in Marketing (Master&rsquo;s preferred)</li><li>Experience: 2&ndash;3 years in Advertising, Consumer Marketing, or Brand Management</li><li>Skills: Strong understanding of ATL &amp; BTL marketing, market research, digital and social media strategy, and vendor management</li><li>Excellent coordination, analytical, and communication skills</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: On the road

Assistant Brand Manager – Consumer Division

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