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HR viewpoint

Manager / Sr. Manager Corporate Affairs &amp; Trade Marketing for our client Pharma Sector.Urgently Required Manager / Sr. Manager Corporate Affairs &amp; Trade Marketing Location: Karachi.Experience: 5 to 7 Years in pharma Sector.Job Type: Full-timePay: Rs100,000.00 - Rs250,000.00 per monthWork Location: In person

Manager / Sr. Manager Corporate Affairs & Trade Marketing for our client Pharma Sector.

MKTG Marketing Management LLC

<div>
 
 We are seeking a dynamic and experienced National Merchandising Manager to lead our nationwide merchandising operations. The role focuses on ensuring execution excellence, compliance, and strong alignment with sales and marketing priorities.
 
 
 
 About Us:
 
 
 
 We specialize in end-to-end BTL and trade marketing solutions, powered by a strong technology wing that ensures real-time reporting and transparency. Our portfolio includes shop census, brand ambassador programs, merchandising, and store audits.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Lead and monitor nationwide merchandising operations across trade channels.
 </li>
 <li>
 Ensure compliance with DOR, WOR, MOR, OOS, and in-store execution.
 </li>
 <li>
 Partner with QC, Automation, IT, and Finance teams for smooth operations.
 </li>
 <li>
 Oversee hierarchy data updates, salary processing, and incentive reviews.
 </li>
 <li>
 Communicate and implement merchandising guidelines (planograms, POSM, MSL, trade offers, surveys).
 </li>
 <li>
 Act as the primary link between Head Office and field teams.
 </li>
 </ul>
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, or related field.
 </li>
 <li>
 6+ years of FMCG experience in trade marketing, merchandising, or sales.
 </li>
 <li>
 Strong leadership, analytical, and cross-functional coordination skills.
 </li>
 <li>
 Proven record of driving compliance and operational excellence across large teams.
 </li>
 </ul>
 
 
 &nbsp;
 
 
 
 
 Eligibility:
 
 
 <ul>
 <li>
 Based in Karachi.
 </li>
 <li>
 Immediate availability preferred.
 </li>
 </ul>
 
 
 
 
 #MKTG #Hiring #NationalMerchandisingManager #FMCG #TradeMarketing #Sales #Marketing #KeyAccounts #IMT #LMT #Planogram
 
 
 
 
</div>

National Merchandising Manager

Bluebird Technologies

Category Manager &ndash; Corporate &amp; LMT (Modern Trade)Location: Karachi Company: Bluebird Technologies Job Type: Full-TimeYou&rsquo;ll manage our product categories across major modern trade accounts&mdash;supermarkets, hypermarkets, LMT chains, and corporate clients. Your work will cover listings, pricing, promotions, product visibility, and day-to-day coordination with both internal teams and store teams. The goal is simple: grow sales, improve availability, and strengthen our presence in modern trade.Key Responsibilities1. Category Strategy &amp; Planning<ul><li>Build and execute category plans aligned with company targets.</li><li>Analyze sales trends, margins, and market data to identify opportunities.</li><li>Recommend SKU additions, removals, and assortment improvements.</li></ul>2. Product Listing &amp; Induction<ul><li>Handle the complete listing process for new SKUs across supermarkets and LMTs.</li><li>Prepare and submit all documentation (listing forms, barcodes, rate lists, codes, artwork approvals).</li><li>Coordinate with supply chain and finance for pricing, item creation, and commercial terms.</li><li>Plan and support in-store launch execution for new products.</li></ul>3. Merchandising &amp; In-Store Execution<ul><li>Define assortments and planograms for each account.</li><li>Ensure on-shelf availability, correct pricing, visibility, and placement of SKUs.</li><li>Guide merchandisers and field teams to deliver strong store execution.</li><li>Visit stores regularly to check compliance and competitor activity.</li></ul>4. Promotions &amp; Trade Marketing<ul><li>Plan and execute promotions and visibility campaigns with trade marketing and sales.</li><li>Negotiate space such as end caps, gondolas, checkout displays, and special placements.</li><li>Support Joint Business Plans (JBPs) with key LMT customers.</li><li>Track promotional performance and recommend improvements.</li></ul>5. Commercials, Pricing &amp; Inventory<ul><li>Manage pricing, discounts, and trade terms within policy.</li><li>Coordinate forecasts with supply chain to prevent stock-outs and reduce expiries.</li><li>Review ageing, slow movers, and stock levels at store and DC level.</li></ul>6. Cross-Functional Coordination &amp; Reporting<ul><li>Collaborate closely with sales, supply chain, trade marketing, finance, and marketing.</li><li>Prepare weekly/monthly reports on performance, promotions, and planogram execution.</li><li>Present category insights and recommendations to management and key customers.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree (Business/Marketing/Commerce preferred); MBA is a plus.</li><li>3&ndash;5 years of experience in FMCG or retail (Category Management, Modern Trade, Trade Marketing, or Key Accounts).</li><li>Strong understanding of Pakistan&rsquo;s modern trade landscape (supermarkets, LMT chains, corporate accounts).</li><li>Solid command of Excel/Sheets and comfort with sales data and analysis.</li><li>Strong negotiation, presentation, and communication skills.</li><li>Ability to manage multiple accounts, priorities, and deadlines.</li><li>Willing to travel for store visits.</li><li>Fluency in English and Urdu.</li></ul>Job Type: Full-timeWork Location: In person

Category Manager (Corporate & LMT)

360 Human Capital solutions pvt ltd

Career Opportunity &ndash; Area ManagerReports To: Regional Sales ManagerOur client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Area Manager for its Karachi, Lahore and Islamabad office.If you passionate about sales management, Team Leadership and market execution this isPurposeIn this role, you will be responsible for improving sales and distribution performance in the area based on the market situation analysis &amp; through coordination with third parties and EZDs resulting in quantifiable share of market growth.Key Responsibilities<ul><li>Devise and implement business plans while ensuring that shipment volumes, in market sales and secondary sales are achieved along with various distribution related KSI (Coverage, Hit rate and Call Frequency).</li><li>Effectively implement the Distribution Strategy and ensure required distribution infrastructure. Develop an eye for business and communicate compensations and rewards to Distributors and DSRs such as SDA, DSRs' Target Incentives and P4P.</li><li>Develop DSR&rsquo;s &amp; Distributors through On the Job Mentoring to ensure ICM implementation. Develop relationships with trade directly &amp; through DSR&rsquo;s, and use these relationships to capitalize on business growth opportunities and to achieve smooth execution of the Area Business Plan.</li><li>Lead trade loyalty programs for by setting and communicating monthly targets, ensuring target follow-ups and compliance with contractual obligations. Also Identify high potential POS and whole sellers in the area and assist RSM in contractual negotiations.</li><li>Lead 3rd party merchandizing teams.</li><li>Report the Permanent Point of Sale Material maintenance issues and ensure implementation of rectification of these as required.</li><li>Ensure compliance of distributor with Company requirements and work load management. Uphold corporate integrity and values, ensuring all activities to follow Company policies and procedures, including local and federal laws, Company Code of Conduct and Marketing Code.</li><li>Update all meaningful market data and information including retail dynamics and competitor intelligence to improve Company's understanding of trade to develop appropriate strategies and plans.</li></ul>Qualifications &amp; ExperienceMinimum qualification of BBA from a reputable institute.3-5 years of experience in a field sales capacityFemale Candidates are strongly encouraged to applyPlease share your updated resume in MS Word format at jobs@hcspak.comNote: Only shortlisted candidates will be contacted.Job Type: Full-timeWork Location: In person

Area Manager

L'Oréal

<div>
 
 Overview
 
 
 
 Under the direction of National Trade Marketing Manager, Category Manager develops and implements the overall strategy for a product category and channel development and research new product options in the category to drive sales and achieve business targets. Leads the field and distributor team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions.
 
 
 
 Key Job Accountabilities
 
 
 
 Strategic Contribution
 
 
 <ul>
 <li>
 Contribute to the development of Trade Marketing strategy for a specific category to contribute towards brand growth targets across channels in line with business objectives.
 </li>
 <li>
 Design and implement practical Sales, Business Development and Retention strategies.
 
 
 </li>
 </ul>
 Category Management
 
 
 <ul>
 <li>
 Position the division as the key strategic growth partner on specified category across retail.
 </li>
 <li>
 Lead category planning, range reviews, new product development ranging and space/range optimization along with providing recommendations on promotional guidelines and retailer specific strategies.
 </li>
 <li>
 Delivery of compelling Insights, analysis and research findings to retailers to drive alignment and implementation of category growth driving plans.
 </li>
 <li>
 Execution of brand marketing strategy into impactful retailer programs to achieve commercial/sales targets for specific category.
 </li>
 <li>
 Contribute to the development of category projects and manages implementation at aligned JBP stores with Store P&amp;L Projection by Category Project.
 </li>
 <li>
 Develop Customer selling story along with NTMM for category &amp; ensure category unit SKU wise planning based on market potential.
 </li>
 <li>
 Create plans for retailers to ensure L&rsquo;Or&eacute;al is taken as preferred partner for retail segment to ensure our in-store visibility is valorized.
 </li>
 <li>
 Ensure best in class execution of category and launch priorities at all channels.
 
 
 </li>
 </ul>
 Channel Management
 
 
 <ul>
 <li>
 Recommends and cascade Key accounts &amp; Channel framework post agreement with all stakeholders and monitoring of implementation along with NKAM and CATMAN
 </li>
 <li>
 Responsible for ensuring excellent execution of all shopper marketing tactics in store, including POS(permanent and temporary), displays, merchandising programs, loyalty programs, coupons, sweepstakes, sponsorships and more.
 </li>
 <li>
 Execute O+O plans in coordination with Sales &amp; Marketing teams and pitch the same to customers to fully potentialize the Omni Channel Space
 </li>
 <li>
 Tracking and improving promotional grids to ensure flawless execution of retailer specific promotions.
 
 
 </li>
 </ul>
 Functional Policies Compliance and Guidelines
 
 
 <ul>
 <li>
 Track customer contracts and ensure compliance on their category including % SOS, Secondary Sales and category projects.
 </li>
 <li>
 Ensure compliance of trade plans as per company policy. Ensure post-performance analysis and recon of activities in line with company policies.
 </li>
 <li>
 Monitor vendors&rsquo; performance and adherence to contractual terms throughout the relationship.
 
 
 </li>
 </ul>
 Budget Management &amp; Forecasting
 
 
 <ul>
 <li>
 Participate in assigned category forecasting by channel with business planners and demand planning team, attend forecasting, pre validation and Forecast validation meetings on monthly basis.
 </li>
 <li>
 Ensure account/channel wise profitability of assigned category via monthly update of trade spend.
 </li>
 <li>
 Ensure tracking of budgets to stay within allocated trade spend each month with zero overspend.
 </li>
 <li>
 Ensure saving on trade spend budget Year on Year to reduce gross to net spends.
 </li>
 <li>
 Implement and improve processes to link all marketing activities with the activities of the commercial team via effective sales cycle planning.
 
 
 </li>
 </ul>
 Business Development
 
 
 <ul>
 <li>
 Identify business-specific cross-sell and upsell opportunities.
 </li>
 <li>
 Executes customer engagement programs, including but not limited to promotional activity, new product launches, B2C directed programs and ensuring all ATL media planning are aligned with BTL activities.
 </li>
 <li>
 Develops impactful presentations for sales proposals, custom account marketing to drive incremental business
 </li>
 <li>
 Channel Expansion &amp; Excellence of his/her specified channel via Development of visibility &amp; engagement tools.
 
 
 </li>
 </ul>
 Business Report(s) Development &amp; Professional Recommendations
 
 
 <ul>
 <li>
 Collect and interprets custom / syndicated market research to anticipate competition, market trends and translate consumer/shopper attitudes into new business and branding direction.
 </li>
 <li>
 Evaluates and analyzes trade results and makes recommendation to NTMM for timely modifications.
 </li>
 <li>
 Understand P&amp;L implications regarding the business so that more effective plans can be built which creates a win-win.
 </li>
 <li>
 Bring field intelligence and give useful recommendations to NTMM to define brand-specific activity programs with marketing and other cross functional departments including Supply Chain &amp; Finance.
 
 
 </li>
 </ul>
 Continuous Improvement
 
 
 <ul>
 <li>
 Drive Simplicity in related business processes including budget management, internal controls and channel development plans for the field.
 
 
 </li>
 </ul>
 Cross Functional Team Work
 
 
 <ul>
 <li>
 Act as bridge between field team and marketing and/or cross functional teams to ensure secondary sales ambitions and OTIF delivery.
 </li>
 <li>
 Working with marketing and sales functions on optimizing innovation launches across all retailers, recommending position on shelf, depth of distribution, promotional mechanics etc. and providing financial analysis on the category impact of potential upcoming changes (i.e. new brands, exiting brands, space changes etc.).
 </li>
 <li>
 Involved in the new product launch process and tracking accountability across internal stakeholders.
 
 
 </li>
 </ul>
 People Management
 
 
 <ul>
 <li>
 Ensure development of expertise and know-how in the Sales Field team to cascade product &amp; category knowledge.
 </li>
 <li>
 Setting individual business objectives (IBOs), ensuring its clarity and conduct periodic performance reviews, providing feedback and appraisal in order to maximize subordinates and departmental performance.
 
 
 </li>
 </ul>
 
 KEY STAKEHOLDERS
 
 
 
 <ul>
 <li>
 Internal: Marketing, Commercial, Finance, Operations, Other departmental lines&rsquo; Managers
 </li>
 <li>
 External: Distributors, Retailers, Field Team, Marketing Agencies
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 Minimum Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration with major in Sales and / or Marketing.
 
 
 </li>
 </ul>
 
 Minimum Experience
 
 
 
 <ul>
 <li>
 4-6 years prior work experience Field Sales Experience, Category Management, Marketing and leading &amp; executing Trade Marketing programs preferably in FMCG sector.
 </li>
 <li>
 Knowledge of products, market trends and consumers
 </li>
 <li>
 Knowledge of trade marketing plans &amp; PNL understanding
 </li>
 <li>
 Research data analysis
 
 
 </li>
 </ul>
 
 Behavioral Skills
 
 
 
 
 EXPERIENCE &amp; SKILLS
 
 
 
 <ul>
 <li>
 Good negotiation skills
 </li>
 <li>
 Relationship Management
 </li>
 <li>
 Customer Centricity
 </li>
 <li>
 Ability to thrive in ambiguity
 </li>
 <li>
 Ability to think broadly in terms of Business Perspective and out-of-the box.
 </li>
 <li>
 Good numeracy and ability to control budget
 </li>
 <li>
 Planning and organization skills
 </li>
 <li>
 Team building skills
 </li>
 <li>
 Critical thinking and good analytical skills
 </li>
 <li>
 Attention to detail.
 </li>
 <li>
 Effective communication, presentation and interpersonal skills
 </li>
 <li>
 Ability to handle multiple projects and deadlines simultaneously.
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 Technical Competencies
 
 
 <ul>
 <li>
 Understanding of basic R&amp;D techniques
 </li>
 <li>
 Basic understanding of cross functions and business operations
 </li>
 <li>
 Good excel and PowerPoint skills
 </li>
 <li>
 Understanding of P&amp;L
 </li>
 <li>
 Builds Selling stories for specific initiatives
 </li>
 <li>
 Ability to identify market driver and translates trends and consumer knowledge into meaningful insights
 </li>
 <li>
 Imagines disruptive products &amp; services
 </li>
 <li>
 Delivers excellence with agility and rigor
 </li>
 <li>
 Integrates sustainable, business consciousness
 </li>
 <li>
 Creates collaboration for bigger success
 </li>
 </ul>
</div>

Category Manager Hair Color

Philip Morris International

<div>At PMI, we&rsquo;ve chosen to do something incredible. We&rsquo;re totally transforming our business and building our future on one clear purpose &ndash; to deliver a smoke-free future. 
With huge change, comes huge opportunity. So, wherever you join us, you&rsquo;ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. 
We are looking for an Area Manager in Karachi. In this role, you will be responsible for improving sales and distribution performance in the area based on the market situation analysis &amp; through coordination with third parties and EZDs resulting in quantifiable share of market growth. 
Your &lsquo;day to day&rsquo;<ul><li>
Devise and implement business plans while ensuring that shipment volumes, in market sales and secondary sales are achieved along with various distribution related KSI (Coverage, Hit rate and Call Frequency).</li><li>
Effectively implement the Distribution Strategy and ensure required distribution infrastructure. Develop an eye for business and communicate compensations and rewards to Distributors and DSRs such as SDA, DSRs' Target Incentives and P4P.</li><li>
Develop DSR&rsquo;s &amp; Distributors through On the Job Mentoring to ensure ICM implementation. Develop relationships with trade directly &amp; through DSR&rsquo;s, and use these relationships to capitalize on business growth opportunities and to achieve smooth execution of the Area Business Plan.</li><li>
Lead trade loyalty programs for by setting and communicating monthly targets, ensuring target follow-ups and compliance with contractual obligations. Also Identify high potential POS and whole sellers in the area and assist RSM in contractual negotiations.</li><li>
Lead 3rd party merchandizing teams.</li><li>
Report the Permanent Point of Sale Material maintenance issues and ensure implementation of rectification of these as required.</li><li>
Ensure compliance of distributor with PMPKL requirements and work load management. Uphold corporate integrity and values, ensuring all activities to follow PMPKL policies and procedures, including local and federal laws, PMI Code of Conduct and Marketing Code.</li><li>
Update all meaningful market data and information including retail dynamics and competitor intelligence to improve Company's understanding of trade to develop appropriate strategies and plans.</li></ul> 
Who we&rsquo;re looking for<ul><li>
Minimum qualification of BBA from a reputable institute.</li><li>
3-5 years of experience in a field sales capacity.</li></ul> 
What we offer
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: 
<ul><li>
Seize the freedom to define your future and ours. We&rsquo;ll empower you to take risks, experiment and explore.</li><li>
Be part of an inclusive, diverse culture, where everyone&rsquo;s contribution is respected; collaborate with some of the world&rsquo;s best people and feel like you belong.</li><li>
Pursue your ambitions and develop your skills with a global business &ndash; our staggering size and scale provides endless opportunities to progress.</li><li>
Take pride in delivering our promise to society: to deliver a smoke-free future.</li></ul></div>

Area Manager - Karachi

<div>
 At PMI, we&rsquo;ve chosen to do something incredible. We&rsquo;re totally transforming our business and building our future on one clear purpose &ndash; to deliver a smoke-free future.
 
 
 With huge change, comes huge opportunity. So, wherever you join us, you&rsquo;ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
 
 
 We are looking for an
 
 Area Manager
 
 in Karachi. In this role, you will be responsible for improving sales and distribution performance in the area based on the market situation analysis &amp; through coordination with third parties and EZDs resulting in quantifiable share of market growth.
 
 
 
 Your &lsquo;day to day&rsquo;
 
 
 
 <ul>
 <li>
 Devise and implement business plans while ensuring that shipment volumes, in market sales and secondary sales are achieved along with various distribution related KSI (Coverage, Hit rate and Call Frequency).
 </li>
 <li>
 Effectively implement the Distribution Strategy and ensure required distribution infrastructure. Develop an eye for business and communicate compensations and rewards to Distributors and DSRs such as SDA, DSRs' Target Incentives and P4P.
 </li>
 <li>
 Develop DSR&rsquo;s &amp; Distributors through On the Job Mentoring to ensure ICM implementation. Develop relationships with trade directly &amp; through DSR&rsquo;s, and use these relationships to capitalize on business growth opportunities and to achieve smooth execution of the Area Business Plan.
 </li>
 <li>
 Lead trade loyalty programs for by setting and communicating monthly targets, ensuring target follow-ups and compliance with contractual obligations. Also Identify high potential POS and whole sellers in the area and assist RSM in contractual negotiations.
 </li>
 <li>
 Lead 3rd party merchandizing teams.
 </li>
 <li>
 Report the Permanent Point of Sale Material maintenance issues and ensure implementation of rectification of these as required.
 </li>
 <li>
 Ensure compliance of distributor with PMPKL requirements and work load management. Uphold corporate integrity and values, ensuring all activities to follow PMPKL policies and procedures, including local and federal laws, PMI Code of Conduct and Marketing Code.
 </li>
 <li>
 Update all meaningful market data and information including retail dynamics and competitor intelligence to improve Company's understanding of trade to develop appropriate strategies and plans.
 
 
 </li>
 </ul>
 
 Who We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 Minimum qualification of BBA from a reputable institute.
 </li>
 <li>
 3-5 years of experience in a field sales capacity.
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
 
 
 <ul>
 <li>
 Seize the freedom to define your future and ours. We&rsquo;ll empower you to take risks, experiment and explore.
 </li>
 <li>
 Be part of an inclusive, diverse culture, where everyone&rsquo;s contribution is respected; collaborate with some of the world&rsquo;s best people and feel like you belong.
 </li>
 <li>
 Pursue your ambitions and develop your skills with a global business &ndash; our staggering size and scale provides endless opportunities to progress.
 </li>
 <li>
 Take pride in delivering our promise to society: to deliver a smoke-free future.
 
 
 </li>
 </ul>
 
 14064
 
</div>

Explore 1124+ Trade marketing manager in Karachi this December. Find roles across top companies and apply now to boost your career.

1124 trade marketing manager jobs IN Karachi

Manager / Sr. Manager Corporate Affairs & Trade Marketing for our client Pharma Sector.

National Merchandising Manager

Category Manager (Corporate & LMT)

Area Manager

Category Manager Hair Color

Area Manager - Karachi

Area Manager - Karachi