business development manager Jobs in Lahore

business development manager

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trade marketing manager

PepsiCo

<div>Overview:

The Associate Manager Key Accounts will be responsible for driving growth in the Modern Trade channel, managing strategic customer partnerships with International and Local Modern Trade accounts, including supermarkets, hypermarkets, convenience formats, and emerging players. The role combines end-to-end Key Account Management with Modern Trade Channel Development, ensuring strong customer partnerships, excellence in in-store execution, efficient trade investments, and sustainable category growth.
Responsibilities:

1. Key Account Management<ul><li>
Manage and grow strategic Modern Trade customers (e.g., Supermarkets, Hypermarkets, Convenience Chains, Cash &amp; Carry etc) &amp; Customers in AFH Recreation vertical.</li><li>
Lead joint business planning (JBPs) with customers to deliver volume, revenue, and category growth.</li><li>
Handle full customer lifecycle: negotiations, conversions, activations, renewals, and retention.</li><li>
Drive visibility and in-store execution excellence through shopper-focused activations.</li><li>
Manage customer-level P&amp;L, trade terms, and investment planning.</li><li>
Collaborate with Bottlers and internal stakeholders to deliver consistent and impactful execution.</li></ul>
2. Modern Trade Channel Management<ul><li>
Partner with Global and Local PepsiCo/Bottling teams to shape the Modern Trade channel strategy.</li><li>
Develop and roll out channel playbooks, toolkits, and execution guidelines to ensure best-in-class in-store performance.</li><li>
Lead shopper studies, insights generation, and category management initiatives to guide trade strategy.</li><li>
Ensure channel hygiene, price-pack architecture compliance, assortment optimization, and execution standards across banners.</li><li>
Build channel capabilities and processes to deliver growth sustainably.</li></ul>
3. Promo &amp; Trade Strategy<ul><li>
Design and execute efficient trade promotions to maximize ROI and customer profitability.</li><li>
Track promo effectiveness, trade terms, and investment efficiency.</li><li>
Align with Finance, Marketing, and Supply Chain to ensure flawless promo planning and execution.</li><li>
Optimize pricing strategy, discounts, and pack/channel strategies in line with shopper insights.</li></ul>
4. Cross-Functional Collaboration<ul><li>
Partner with Marketing, Revenue Management, Supply Chain, and Finance to deliver aligned business outcomes.</li><li>
Drive joint planning and category development initiatives with customers and bottling partners.</li><li>
Act as the voice of Modern Trade customers and shoppers within PepsiCo.</li></ul>
Qualifications:
<ul><li>Bachelor&rsquo;s degree in Business, Marketing, or related field (MBA preferred).</li><li>
4&ndash;7 years of experience in Key Account Management, Trade Marketing, or Channel Development, preferably in FMCG/Consumer Goods.</li><li>
Strong commercial acumen, negotiation, and relationship management skills.</li><li>
Proven experience in managing Modern Trade customers and activations.</li><li>
Knowledge of shopper insights, promo management, and category management tools.</li><li>
Strong analytical mindset with ability to translate data into actionable strategies.</li><li>
Excellent stakeholder management and cross-functional collaboration.</li></ul> 
Key Competencies<ul><li>
Customer &amp; Shopper Centricity</li><li>
Trade Strategy &amp; Commercial Acumen</li><li>
Negotiation &amp; Influence</li><li>
Execution Excellence in Modern Trade</li><li>
Insights &amp; Data-Driven Decision-Making</li><li>
Cross-Functional Collaboration</li><li>
Agility &amp; Problem-Solving</li></ul> 
Success Measures (KPIs)<ul><li>
Achievement of Modern Trade volume, revenue, and share targets.</li><li>
Execution of playbooks, toolkits, and in-store visibility standards.</li><li>
Delivery of efficient promotions and trade investment ROI.</li><li>
Strengthened partnerships with Modern Trade customers through JBPs.</li><li>
Shopper insights embedded into channel strategy and execution.</li></ul></div>

Associate Manager Key Accounts

Nestlé USA

<div>Location: Lahore, Pakistan 
Company: Nestl&eacute; 
Job Type: Full Time, Permanent 
Qualification: Masters/Bachelor&rsquo;s Degree from an HEC recognized institution 
 
Position Summary
To implement the Cycle Plan agenda; coordinate trade marketing plans/activities and ensure POP controls within the Zone to support sustainable Business growth.
A day in the life of Sales Promotion Manager:<ul><li>Lead the shopper and customer engagement activities to create win-win situation for brands across geographies and channels.</li><li>Lead the flawless execution of new launches and making them strong pillar for future growth.</li><li>Timely Implementation &amp; Communication of Cycle Plan Activities to sales team every month.</li><li>Ensure proper implementation of Merchandising calendar within the Zone.</li><li>Ensure adherence to all company principles and policies by proper record keeping and indexing of Zonal/Regional POSM warehouse and adhere to all compliance requirement.</li><li>Management of zonal sales promotion team including merchandising team discipline, punctuality &amp; maintain performance record.</li><li>Ensure proper implementation of POP control procedures through inventory reports. Ensure POSM ageing is minimized and POSM is applied within the give timeframe.</li><li>Provide market intelligence, Sales Promotion activation document and competitor TTS to CPM on a monthly basis.</li><li>Ensure training mechanism of merchandising force and adherence to execution standards within the Zone.</li><li>Management of all promotional events in the Zone including town storming, conferences, fairs, road shows &amp; also maintain proper Pre-Posts of all events with relevant supporting documents.</li><li>Develop and implement continuous improvement projects for systems/process.</li><li>Ensure Proper Implementation of Chiller trade assets control procedures as per COP/SOP in close coordination with the Impulse Manager.</li><li>Management of company assets e.g. Sampling vans, sampling booths, vending machines, Gondolas &amp; Wire Stands.</li><li>Maintain record and close transactions monthly of cash/stock incurred/received during activities (Imprest Account &amp; SOG stock).</li><li>Ensure adherence to all company principles and policies.</li></ul>
What Will Make You Successful?<ul><li>Bachelors/Masters (Preferably in Business Administration) from an HEC recognized institution.</li><li>5+ years of relevant experience in category, channel, field sales, brands or trade marketing experience where teams have been lead across different geographies/ regions/areas.</li><li>Understands customers and the selling process</li><li>Ability to motivate &amp; develop people</li><li>Commercial acumen and analytical capability.</li><li>Customer-centric mindset with strong interpersonal skills.</li><li>Ability to work cross-functionally and lead virtual teams.</li></ul></div>

Sales Promotion Manager - Centre Zone

<div>Location: Lahore, Pakistan 
Company: Nestl&eacute; 
Job Type: Full Time, Permanent 
Qualification: Bachelors/Masters Degree from an HEC recognized institute 
 
Position Summary 
To develop the Channel agenda within the business to support long term Channel Category growth and profitably increase market share. Channel Manager will be responsible for developing strategies for channel growth, managing shopper and customer insights, and optimizing budget and vendor management. He/she will be striving to enhance brand visibility and market execution while adhering to company principles and policies. 
A day in the life of a Channel Manager - Small Stores:
Channel Development<ul><li>Define strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements.</li><li>Influence customer decisions through data-driven insights and market intelligence.</li><li>Identify priority channels for the Category/Market and work with Category Managers to recommend tailored Category Channel plans in line with overall market strategy</li><li>Continuously source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for Nestle categories and brands.</li><li>Ensure continuous improvement using the NCE methodology</li></ul>
Shopper &amp; Customer Management<ul><li>Develop a structured program of shopper excellence for his channel and be recognized as an expert in shopper and channel understanding and insights through formal research and shopper immersions for his channel.</li><li>Contribute channel inputs to the ICP process by identifying the key opportunities and possible action plans for each priority channel.</li></ul>
Budget &amp; Vendor Management<ul><li>Manage the trade spend and customer investment budget within agreed parameters.</li><li>Support the construction of key commercial propositions at channel level working with customer teams to define and develop appropriate channel &amp; key customer execution, Sales and TTS targets.</li><li>Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated</li><li>Track the effectiveness of display programs and optimize placements based on sales impact</li></ul>
Brand Visibility &amp; Market Execution<ul><li>Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions.</li><li>Collaborate with trade marketing and merchandising teams to implement visibility campaigns &amp; ensure flawless execution of in-store brand displays and planogram compliance.</li><li>Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the priority Channel(s).</li></ul>
Market Intelligence<ul><li>Stay up-to-date with market trends, customer developments, and competitor activity.</li><li>Use insights to identify new business opportunities and propose commercial initiatives.</li></ul> 
Adherence to all Company Principles and Policies<ul><li>Internal Audits , Sales Quality Audit , GWP as per KPI's. Market Hygiene , Handling of NCG.</li><li>Compliance with WHO/Local code of Infant Formula (Training of company &amp; distributor staff).</li><li>NMLP, TTS, Nestle/local Trade terms, Competition commission Pakistan CCS, Safety, Security and local regulations.</li></ul> 
What Will Make You Successful?
<ul><li>5+ years commercial experience, prior experience in Sales and Marketing.</li><li>Demonstrable past record of success in a customer facing role.</li><li>Strong commercial and analytical acumen with negotiation and influencing skills.</li><li>Customer-centric mindset with strong interpersonal skills.</li><li>Project and time management skills with attention to detail.</li><li>Ability to motivate and develop people.</li><li>Ability to work cross-functionally and lead virtual teams.</li><li>Expertise in Customer Management or in Field/Route to Market.</li></ul></div>

Channel Manager-Small Stores

Sika

<div>
 
 Company Description
 
 
 
 Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika&rsquo;s around 33,000 employees generated annual sales of CHF 11.76 billion.
 
 
 Sika Pakistan (Pvt) Limited is a subsidiary of Sika AG - Switzerland and started its operations in 2010 on 100th anniversary of Sika worldwide.
 
 
 With an aim to become number one construction chemical company in Pakistan, Sika Pakistan opened its head office in Lahore with regional offices in Karachi, Islamabad and Faisalabad. Simultaneously, Sika Pakistan also launched its manufacturing facility in Lahore during the first year of the start of operations in Pakistan to facilitate its customer needs.
 
 
 
 Job Description
 
 
 
 <ul>
 <li>
 Develop and execute sales distribution strategies aligned with business goals.
 </li>
 <li>
 Appoint, manage, and strengthen distributor and dealer networks.
 </li>
 <li>
 Achieve sales, distribution, and coverage targets nationwide.
 </li>
 <li>
 Drive trade promotions, pricing, and incentive schemes for growth.
 </li>
 <li>
 Lead and coach the sales distribution team for high performance.
 </li>
 <li>
 Monitor KPIs, distributor ROI, and implement corrective actions.
 </li>
 <li>
 Expand presence into new territories and untapped markets.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Key Requirements:
 
 
 
 <ul>
 <li>
 Master&rsquo;s/Bachelor&rsquo;s degree in Business Administration, Sales, Marketing, or related field.
 </li>
 <li>
 5&ndash;10 years of proven experience in sales distribution management, with at least 3 years in a senior leadership role (preferably in construction chemicals, building materials, FMCG, or industrial products).
 </li>
 <li>
 Strong expertise in distributor management, channel sales, and trade marketing.
 </li>
 <li>
 Solid understanding of pricing, credit management, and sales incentive systems.
 </li>
 <li>
 Excellent leadership, negotiation, and relationship-building skills.
 </li>
 <li>
 Strong analytical and decision-making ability, with hands-on experience in ERP/CRM systems.
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Strategic Sales &amp; Distribution Leadership
 </li>
 <li>
 Channel Development &amp; Partner Management
 </li>
 <li>
 Strong Commercial Acumen
 </li>
 <li>
 Negotiation &amp; Influence
 </li>
 <li>
 Leadership &amp; Team Development
 </li>
 <li>
 Results Orientation
 </li>
 </ul>
</div>

Head of Distribution

Sika Corporation

<div>Company Description 
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika&rsquo;s around 33,000 employees generated annual sales of CHF 11.76 billion.
Sika Pakistan (Pvt) Limited is a subsidiary of Sika AG - Switzerland and started its operations in 2010 on 100th anniversary of Sika worldwide.
With an aim to become number one construction chemical company in Pakistan, Sika Pakistan opened its head office in Lahore with regional offices in Karachi, Islamabad and Faisalabad. Simultaneously, Sika Pakistan also launched its manufacturing facility in Lahore during the first year of the start of operations in Pakistan to facilitate its customer needs. 
Job Description 
<ul><li>
Develop and execute sales distribution strategies aligned with business goals.</li><li>
Appoint, manage, and strengthen distributor and dealer networks.</li><li>
Achieve sales, distribution, and coverage targets nationwide.</li><li>
Drive trade promotions, pricing, and incentive schemes for growth.</li><li>
Lead and coach the sales distribution team for high performance.</li><li>
Monitor KPIs, distributor ROI, and implement corrective actions.</li><li>
Expand presence into new territories and untapped markets.</li></ul> 

Qualifications 
Key Requirements:<ul><li>
Master&rsquo;s/Bachelor&rsquo;s degree in Business Administration, Sales, Marketing, or related field.</li><li>
5&ndash;10 years of proven experience in sales distribution management, with at least 3 years in a senior leadership role (preferably in construction chemicals, building materials, FMCG, or industrial products).</li><li>
Strong expertise in distributor management, channel sales, and trade marketing.</li><li>
Solid understanding of pricing, credit management, and sales incentive systems.</li><li>
Excellent leadership, negotiation, and relationship-building skills.</li><li>
Strong analytical and decision-making ability, with hands-on experience in ERP/CRM systems.</li></ul>
Competencies:<ul><li>
Strategic Sales &amp; Distribution Leadership</li><li>
Channel Development &amp; Partner Management</li><li>
Strong Commercial Acumen</li><li>
Negotiation &amp; Influence</li><li>
Leadership &amp; Team Development</li><li>
Results Orientation</li></ul></div>

HRPartner

Job SummaryWe are seeking a proactive and results-driven Marketing Manager to lead our marketing initiatives in the wholesale garment sector. The ideal candidate will be responsible for developing and executing marketing strategies to drive B2B sales, strengthen the company&rsquo;s brand presence, and expand our customer base across domestic and international wholesale markets.Key Responsibilities:1. Marketing Strategy &amp; PlanningDevelop and implement comprehensive marketing strategies targeting wholesalers, distributors, and institutional buyers.Identify key market segments and tailor campaigns to different B2B customer groups.Plan seasonal marketing activities aligned with sales targets and product launches.2. Customer Acquisition &amp; Lead GenerationIdentify and reach out to new wholesale clients through trade directories, online platforms, and market visits.Generate leads through online/offline campaigns, exhibitions, and trade shows.Build and maintain strong relationships with existing and potential B2B clients.3. Digital &amp; Offline MarketingManage digital marketing efforts including social media, email marketing, and website updates.Oversee creation of promotional materials such as lookbooks, catalogs, banners, and packaging.Coordinate advertising efforts in trade magazines, industry platforms, and regional markets.4. Market Research &amp; Competitor AnalysisAnalyze industry trends, pricing, and customer behavior to identify new opportunities.Monitor competitor activities and adjust marketing plans accordingly.5. Brand Development &amp; PositioningEnsure consistent brand messaging across all channels.Work with design and production teams to highlight product strengths and USPs in marketing materials.6. Sales Support &amp; CoordinationCollaborate with the sales and merchandising teams to align marketing efforts with business goals.Support wholesale sales campaigns with marketing collateral and buyer presentations.7. Events &amp; Trade ShowsPlan and manage participation in trade fairs, exhibitions, and garment expos.Handle pre-event marketing, booth setup, and post-event follow-ups.8. Performance Tracking &amp; ReportingMonitor marketing KPIs such as inquiries, lead conversions, and campaign ROI.Prepare and present monthly performance reports to senior management.Requirements:Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field.5&ndash;8 years of experience in marketing, preferably in garments, textiles, or wholesale B2B sectors.Strong understanding of garment industry trends, wholesale buying behavior, and B2B marketing.Proficiency in digital marketing tools, CRM systems, and Microsoft Office.Excellent communication, negotiation, and presentation skills.Ability to work independently and manage multiple projects simultaneously.Job Type: Full-timeWork Location: In person

Manager – Marketing (Wholesale Garments)

Pivotize Consulting

Overview:A leading FMCG company is seeking a results-driven Area Sales Manager to oversee and grow its sales operations in modern trade and wholesale channels. This role requires strong leadership, retail insight, and key account management skills.Key Responsibilities:<ul><li>Manage day-to-day operations with modern trade and wholesale partners.</li><li>Ensure product availability, visibility, and in-store merchandising across key locations.</li><li>Achieve monthly, quarterly, and yearly sales targets for assigned accounts.</li><li>Plan orders, monitor stock levels, and ensure timely replenishment.</li><li>Lead negotiations on trade deals, promotions, and shelf space agreements.</li><li>Liaise with internal teams (marketing, supply chain, finance) for execution of sales strategies.</li><li>Analyze sales performance, market trends, and identify growth opportunities.</li><li>Address client concerns promptly and professionally.</li><li>Submit timely sales reports and market feedback.</li></ul>Qualifications &amp; Requirements:<ul><li>Bachelor&rsquo;s degree in Business Administration, Sales, Marketing, or a related field (MBA preferred).</li><li>2&ndash;4 years of experience in Key Accounts / Modern Trade, preferably having experience in edible oil/ghee.</li><li>Solid understanding of retail/wholesale dynamics and customer relationship management.</li><li>Proficient in MS Office (Excel, PowerPoint) and ERP systems.</li><li>Strong communication, negotiation, and analytical skills.</li><li>Ability to work independently and perform under pressure.</li></ul>Job Type: Full-timePay: Rs75,000.00 - Rs90,000.00 per monthApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>What is your notice period?</li></ul>Work Location: In person

Area Sales Manager (ASM) - Lahore

Explore 1168+ Trade marketing manager in Lahore this October. Find roles across top companies and apply now to boost your career.

1168 trade marketing manager jobs IN Lahore

Associate Manager Key Accounts

Sales Promotion Manager - Centre Zone

Channel Manager-Small Stores

Head of Distribution

Head of Distribution

Manager – Marketing (Wholesale Garments)

Area Sales Manager (ASM) - Lahore