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assistant trade marketing manager Jobs in Lahore

assistant trade marketing manager

trade marketing manager

PepsiCo

<div>
 
 Overview
 
 
 
 To plan and execute Trade Marketing initiatives by providing data driven insights and tracking mechanisms for business growth. Being the core liaison between 3rd Party Vendors and PepsiCo for developing &amp; executing market tools and programs along with being a process champion for payout and performance in collaboration with Marketing, Sales and Controls Team.
 
 
 
 Responsibilities
 
 
 
 Strategy and AOP
 
 
 <ul>
 <li>
 Support Trade Marketing Team in developing trade plans for Sales and Brand Teams through managing 3rd Party Vendors and data drive insights.
 </li>
 <li>
 Contribute to business review and budgeting of trade promotion and merchandising plans.
 
 
 </li>
 </ul>
 Business Plan Deployment
 
 
 <ul>
 <li>
 As part of cross functional team contribute towards identification of new suppliers and developing capability of existing suppliers for meeting the requirements for Racks and other in store merchandizing solutions.
 </li>
 <li>
 Partner with procurement team and suppliers to ensure that regional and brand team requirements for merchandizing solutions and POS material are fulfilled as per the AOP timelines and within budget.
 </li>
 <li>
 Develop a process for tracking in market deployment of merchandising solutions.
 </li>
 <li>
 Act as a liaison between Sales and Marketing functions to ensure smooth communication.
 </li>
 <li>
 Support sales team in designing and rolling out trade marketing activities.
 
 
 </li>
 </ul>
 Productivity and Financials
 
 
 <ul>
 <li>
 Work closely with suppliers to bring in cost efficiencies in store trade tools spend by bringing in design improvements and utilization of new cost-effective materials.
 </li>
 <li>
 Manage and process purchases &amp; payments through 3rd Party vendors based on company provided processes.
 
 
 </li>
 </ul>
 Market Share
 
 
 <ul>
 <li>
 Market intelligence &amp; competitor analysis - Monitor competitor activity in liaison with sales team.
 </li>
 <li>
 Support sales operations team in rolling out trade, distributor and team engagement plans.
 
 
 </li>
 </ul>
 Process Improvement
 
 
 <ul>
 <li>
 Propose ways to improve existing sales processes- data tracking, POS procurement and deployment.
 </li>
 <li>
 Work with Trade Marketing Manager to drive strong media to shelf execution.
 </li>
 <li>
 Based on the information, support Trade Marketing Team to devise insightful chiller injection strategy Trade Launch, New Innovation and Sales.
 
 
 </li>
 </ul>
 Development Activities
 
 
 <ul>
 <li>
 Execute customer engagement / Loyalty programs to build winning relationship with key customers.
 </li>
 <li>
 As part of Trade Marketing Team, work with Marketing to execute activation programs for new product launches and brand campaigns.
 </li>
 <li>
 Work with marketing and sales functions to develop and execute initiative plans and integrate in the sales/channel priority calendar.
 
 
 </li>
 </ul>
 Innovate and Create Disruption at Point of Sale
 
 
 <ul>
 <li>
 Develop/Engage new and existing vendors to develop innovative on-shelf communication and merchandizing tools.
 </li>
 <li>
 Develop and design Shopper Insight mechanisms.
 </li>
 <li>
 Work with Trade Marketing &amp; GP team to deliver productivity through re-design, reuse and refurbishment of merchandizing tools and racks.
 
 
 </li>
 </ul>
 Compliance
 
 
 <ul>
 <li>
 Ensure GCS compliance for all key processes, procedures and act as a steward for all Trade Marketing related key controls as a support to TM Manager.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Minimum Bachelors/MBA preferred
 </li>
 <li>
 Proficiency on MS Office Suite
 </li>
 <li>
 Multiple priority management
 </li>
 <li>
 Customer oriented focus
 </li>
 <li>
 Command on BI Tools (Power BI, SQL)
 </li>
 <li>
 Data Insights
 </li>
 <li>
 FMCG experience 5-8 years
 </li>
 <li>
 Sales &amp; Trade Marketing Experience
 </li>
 <li>
 Demonstrated initiative driven result delivery
 </li>
 <li>
 Strong negotiation skills and customer management
 </li>
 <li>
 Strong understanding of trade marketing tools
 </li>
 <li>
 Be aware of new/emerging trends in trade marketing
 </li>
 <li>
 Good team player
 </li>
 </ul>
</div>

Assistant Trade Marketing Manager

<div>Overview:

To plan and execute Trade Marketing initiatives by providing data driven insights and tracking mechanisms for business growth. Being the core liaison between 3rd Party Vendors and PepsiCo for developing &amp; executing market tools and programs along with being a process champion for payout and performance in collaboration with Marketing, Sales and Controls Team.
Responsibilities:

Strategy and AOP<ul><li>Support Trade Marketing Team in developing trade plans for Sales and Brand Teams through managing 3rd Party Vendors and data drive insights.</li><li>Contribute to business review and budgeting of trade promotion and merchandising plans.</li></ul> 
Business Plan Deployment<ul><li>As part of cross functional team contribute towards identification of new suppliers and developing capability of existing suppliers for meeting the requirements for Racks and other in store merchandizing solutions.</li><li>Partner with procurement team and suppliers to ensure that regional and brand team requirements for merchandizing solutions and POS material are fulfilled as per the AOP timelines and within budget.</li><li>Develop a process for tracking in market deployment of merchandising solutions.</li><li>Act as a liaison between Sales and Marketing functions to ensure smooth communication.</li><li>Support sales team in designing and rolling out trade marketing activities.</li></ul> 
Productivity and Financials<ul><li>Work closely with suppliers to bring in cost efficiencies in store trade tools spend by bringing in design improvements and utilization of new cost-effective materials.</li><li>Manage and process purchases &amp; payments through 3rd Party vendors based on company provided processes.</li></ul> 
Market Share<ul><li>Market intelligence &amp; competitor analysis &ndash; Monitor competitor activity in liaison with sales team.</li><li>Support sales operations team in rolling out trade, distributor and team engagement plans.</li></ul> 
Process Improvement<ul><li>Propose ways to improve existing sales processes- data tracking, POS procurement and deployment.</li><li>Work with Trade Marketing Manager to drive strong media to shelf execution.</li><li>Based on the information, support Trade Marketing Team to devise insightful chiller injection strategy Trade Launch, New Innovation and Sales.</li></ul> 
Development Activities<ul><li>Execute customer engagement / Loyalty programs to build winning relationship with key customers.</li><li>As part of Trade Marketing Team, work with Marketing to execute activation programs for new product launches and brand campaigns.</li><li>Work with marketing and sales functions to develop and execute initiative plans and integrate in the sales/channel priority calendar.</li></ul> 
Innovate and Create Disruption at Point of Sale<ul><li>Develop/Engage new and existing vendors to develop innovative on-shelf communication and merchandizing tools.</li><li>Develop and design Shopper Insight mechanisms.</li><li>Work with Trade Marketing &amp; GP team to deliver productivity through re-design, reuse and refurbishment of merchandizing tools and racks.</li></ul> 
Compliance<ul><li>Ensure GCS compliance for all key processes, procedures and act as a steward for all Trade Marketing related key controls as a support to TM Manager.</li></ul>
Qualifications:
<ul><li>Minimum Bachelors/MBA preferred</li><li>Proficiency on MS Office Suite</li><li>Multiple priority management</li><li>Customer oriented focus</li><li>Command on BI Tools (Power BI, SQL)</li><li>Data Insights</li><li>FMCG experience 5-8 years</li><li>Sales &amp; Trade Marketing Experience</li><li>Demonstrated initiative driven result delivery</li><li>Strong negotiation skills and customer management</li><li>Strong understanding of trade marketing tools</li><li>Be aware of new/emerging trends in trade marketing</li><li>Good team player</li></ul></div>

Nestlé USA

<div>Location: Lahore, Pakistan 
Company: Nestl&eacute; 
Job Type: Full Time, Permanent 
Qualification: Masters/Bachelor&rsquo;s Degree from an HEC recognized institution 
 
Position Summary
To implement the Cycle Plan agenda; coordinate trade marketing plans/activities and ensure POP controls within the Zone to support sustainable Business growth.
A day in the life of Sales Promotion Manager:<ul><li>Lead the shopper and customer engagement activities to create win-win situation for brands across geographies and channels.</li><li>Lead the flawless execution of new launches and making them strong pillar for future growth.</li><li>Timely Implementation &amp; Communication of Cycle Plan Activities to sales team every month.</li><li>Ensure proper implementation of Merchandising calendar within the Zone.
</li><li>Ensure adherence to all company principles and policies by proper record keeping and indexing of Zonal/Regional POSM warehouse and adhere to all compliance requirement.</li><li>Management of zonal sales promotion team including merchandising team discipline, punctuality &amp; maintain performance record.</li><li>Ensure proper implementation of POP control procedures through inventory reports. Ensure POSM ageing is minimized and POSM is applied within the give timeframe.</li><li>Provide market intelligence, Sales Promotion activation document and competitor TTS to CPM on a monthly basis.
</li><li>Ensure training mechanism of merchandising force and adherence to execution standards within the Zone.
</li><li>Management of all promotional events in the Zone including town storming, conferences, fairs, road shows &amp; also maintain proper Pre-Posts of all events with relevant supporting documents.</li><li>Develop and implement continuous improvement projects for systems/process.
</li><li>Ensure Proper Implementation of Chiller trade assets control procedures as per COP/SOP in close coordination with the Impulse Manager.</li><li>Management of company assets e.g. Sampling vans, sampling booths, vending machines, Gondolas &amp; Wire Stands.
</li><li>Maintain record and close transactions monthly of cash/stock incurred/received during activities (Imprest Account &amp; SOG stock).
</li><li>Ensure adherence to all company principles and policies.</li></ul>
What Will Make You Successful?<ul><li>Bachelors/Masters (Preferably in Business Administration) from an HEC recognized institution.</li><li>5+ years of relevant experience in category, channel, field sales, brands or trade marketing experience where teams have been lead across different geographies/ regions/areas.</li><li>Understands customers and the selling process</li><li>Ability to motivate &amp; develop people</li><li>Commercial acumen and analytical capability.</li><li>Customer-centric mindset with strong interpersonal skills.</li><li>Ability to work cross-functionally and lead virtual teams.</li></ul></div>

Sales Promotion Manager - Centre Zone

<div>Location: Lahore, Pakistan 
Company: Nestl&eacute; 
Job Type: Full Time, Permanent 
Qualification: Bachelors/Masters Degree from an HEC recognized institute 
 
Position Summary 
To develop the Channel agenda within the business to support long term Channel Category growth and profitably increase market share. Channel Manager will be responsible for developing strategies for channel growth, managing shopper and customer insights, and optimizing budget and vendor management. He/she will be striving to enhance brand visibility and market execution while adhering to company principles and policies. 
A day in the life of a Channel Manager - Small Stores:
Channel Development<ul><li>Define strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements.</li><li>Influence customer decisions through data-driven insights and market intelligence.</li><li>Identify priority channels for the Category/Market and work with Category Managers to recommend tailored Category Channel plans in line with overall market strategy</li><li>Continuously source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for Nestle categories and brands.</li><li>Ensure continuous improvement using the NCE methodology</li></ul>
Shopper &amp; Customer Management<ul><li>Develop a structured program of shopper excellence for his channel and be recognized as an expert in shopper and channel understanding and insights through formal research and shopper immersions for his channel.</li><li>Contribute channel inputs to the ICP process by identifying the key opportunities and possible action plans for each priority channel.</li></ul>
Budget &amp; Vendor Management<ul><li>Manage the trade spend and customer investment budget within agreed parameters.</li><li>Support the construction of key commercial propositions at channel level working with customer teams to define and develop appropriate channel &amp; key customer execution, Sales and TTS targets.</li><li>Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated</li><li>Track the effectiveness of display programs and optimize placements based on sales impact</li></ul>
Brand Visibility &amp; Market Execution<ul><li>Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions.</li><li>Collaborate with trade marketing and merchandising teams to implement visibility campaigns &amp; ensure flawless execution of in-store brand displays and planogram compliance.</li><li>Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the priority Channel(s).</li></ul>
Market Intelligence<ul><li>Stay up-to-date with market trends, customer developments, and competitor activity.</li><li>Use insights to identify new business opportunities and propose commercial initiatives.</li></ul> 
Adherence to all Company Principles and Policies<ul><li>Internal Audits , Sales Quality Audit , GWP as per KPI's. Market Hygiene , Handling of NCG.</li><li>Compliance with WHO/Local code of Infant Formula (Training of company &amp; distributor staff).</li><li>NMLP, TTS, Nestle/local Trade terms, Competition commission Pakistan CCS, Safety, Security and local regulations.</li></ul> 
What Will Make You Successful?
<ul><li>5+ years commercial experience, prior experience in Sales and Marketing.</li><li>Demonstrable past record of success in a customer facing role.</li><li>Strong commercial and analytical acumen with negotiation and influencing skills.</li><li>Customer-centric mindset with strong interpersonal skills.</li><li>Project and time management skills with attention to detail.</li><li>Ability to motivate and develop people.</li><li>Ability to work cross-functionally and lead virtual teams.</li><li>Expertise in Customer Management or in Field/Route to Market.</li></ul></div>

Channel Manager-Small Stores

Group Multiple

Key Responsibilities:<ul><li>Manage day-to-day operations of assigned IMT accounts (order booking, follow-ups, and stock availability).</li><li>Execute trade marketing plans, promotions, and visibility placements.</li><li>Monitor sales performance and ensure achievement of monthly and quarterly targets.</li><li>Maintain strong relationships with store managers and buying teams.</li><li>Coordinate with supply chain, finance, and merchandising teams for timely execution.</li><li>Track competitor activities and share market insights.</li><li>Ensure compliance with agreements, price listings, and planograms.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Business/Marketing.</li><li>1&ndash;3 years of experience in sales or key accounts (preferably IMT/MT).</li><li>Strong communication, negotiation, and analytical skills.</li></ul>Job Type: Full-timeWork Location: In person

Key Accounts Executive - IMTs

360 Human Capital solutions pvt ltd

Career Opportunity &ndash; Trade Marketing SpecialistOur client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Trade Marketing Specialist for its Karachi, Lahore and Islamabad office.If you&rsquo;re passionate about brand visibility, trade marketing strategies, and in-store execution, this is your chance to join a global team and take your career to the next level!Job Description:Reports To: C&amp;V ManagerPurposeSupport the C&amp;V Manager in executing trade activation initiatives across all retail and trade channels. Responsible for asset deployment, merchandising deployment, and ensuring smooth execution of commercial objectives.Key Responsibilities- Plan and coordinate the deployment of trade assets (e.g., display units, POS materials, and signage) across retail and trade channels.- Ensure timely installation and maintenance of assets in line with brand guidelines.- Track asset inventory and manage replenishment cycles.- Liaise with vendors and agencies for asset logistics and quality assurance.- Develop and execute merchandising plans to maximize product visibility and sales conversion.- Coordinate with sales teams and agencies for in-store execution.- Monitor compliance with merchandising standards and report deviations.- Analyze merchandising effectiveness and recommend improvements.- Support in tracking KPIs for trade activation initiatives.- Assist in budget monitoring and resource planning.- Coordinate city-wise deployment plans including headcount, and stock alignment (TPOSM and PPOSM).- Coordinate with agencies on execution plans and KPIs.- Monitor city-wise and CR/TA/MR-wise targets and report progress.- Ensure availability of stock, uniforms, and devices for trade activities.- Manage daily reporting on digital portals.- Support data integration with global systems (if any).- Assist in preparing monthly performance reports for ours and Sales teams.- Coordinate with Sales teams for rollout execution.- Support alignment with Zonal Sales and CCD teams for trade activities.- Liaise with agencies for deployment and reporting.- Ensure uniform quality and city-wise distribution.- Support spot/area/city identification and coordination with agencies.Qualifications &amp; Experience&middot; Preferably master&rsquo;s degree or bachelor&rsquo;s degree in business administration, Marketing, or related field&middot; 3&ndash;5 years of relevant experience (FMCG experience is a plus)&middot; Strong presentation and communication skills&middot; Ability to work effectively in cross-functional teamsKey Competencies&middot; Action Oriented&middot; Stakeholder Management&middot; Data Reporting &amp; Analysis&middot; Planning&middot; Team Collaboration&middot; Directing OthersFemale Candidates are strongly encouraged to applyPlease share your updated resume in MS Word format at jobs@hcspak.comNote: Only shortlisted candidates will be contacted.Job Type: Full-timeWork Location: In person

Trade Marketing Specialist

Career Opportunity &ndash; Area ManagerReports To: Regional Sales ManagerOur client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Area Manager for its Karachi, Lahore and Islamabad office.If you passionate about sales management, Team Leadership and market execution this isPurposeIn this role, you will be responsible for improving sales and distribution performance in the area based on the market situation analysis &amp; through coordination with third parties and EZDs resulting in quantifiable share of market growth.Key Responsibilities<ul><li>Devise and implement business plans while ensuring that shipment volumes, in market sales and secondary sales are achieved along with various distribution related KSI (Coverage, Hit rate and Call Frequency).</li><li>Effectively implement the Distribution Strategy and ensure required distribution infrastructure. Develop an eye for business and communicate compensations and rewards to Distributors and DSRs such as SDA, DSRs' Target Incentives and P4P.</li><li>Develop DSR&rsquo;s &amp; Distributors through On the Job Mentoring to ensure ICM implementation. Develop relationships with trade directly &amp; through DSR&rsquo;s, and use these relationships to capitalize on business growth opportunities and to achieve smooth execution of the Area Business Plan.</li><li>Lead trade loyalty programs for by setting and communicating monthly targets, ensuring target follow-ups and compliance with contractual obligations. Also Identify high potential POS and whole sellers in the area and assist RSM in contractual negotiations.</li><li>Lead 3rd party merchandizing teams.</li><li>Report the Permanent Point of Sale Material maintenance issues and ensure implementation of rectification of these as required.</li><li>Ensure compliance of distributor with Company requirements and work load management. Uphold corporate integrity and values, ensuring all activities to follow Company policies and procedures, including local and federal laws, Company Code of Conduct and Marketing Code.</li><li>Update all meaningful market data and information including retail dynamics and competitor intelligence to improve Company's understanding of trade to develop appropriate strategies and plans.</li></ul>Qualifications &amp; ExperienceMinimum qualification of BBA from a reputable institute.3-5 years of experience in a field sales capacityFemale Candidates are strongly encouraged to applyPlease share your updated resume in MS Word format at jobs@hcspak.comNote: Only shortlisted candidates will be contacted.Job Type: Full-timeWork Location: In person

Area Manager

Explore 1373+ Trade marketing manager in Lahore this December. Find roles across top companies and apply now to boost your career.

1373 trade marketing manager jobs IN Lahore

Assistant Trade Marketing Manager

Assistant Trade Marketing Manager

Sales Promotion Manager - Centre Zone

Channel Manager-Small Stores

Key Accounts Executive - IMTs

Trade Marketing Specialist

Area Manager