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assistant manager marketing communications

Purplle.com

<div>
 <ul>
 <li>
 Creative Strategy &amp; Content Design
 </li>
 <li>
 The "Hook" Engine: Develop high-retention video hooks and headlines tailored to specific Indian beauty personas (Gen Z, Millennial, Tier 2/3 markets).
 </li>
 <li>
 Content Strategy: Working on a robust content strategy keeping all Platform marketing requirements in mind.
 </li>
 <li>
 Narrative Mapping: Design the communication funnel&mdash;from the initial "Problem-Aware" ad (e.g., skin concerns) to the "Solution-Ready" landing page.
 </li>
 <li>
 Competitive Intelligence and Innovation- Hunger to go above and beyond see what are the best content inputs from a campaign lense.
 </li>
 <li>
 High-Conversion Copy: Write punchy, ingredient-led, and benefit-driven copy that highlights the unique value of the Purplle App.
 </li>
 <li>
 UGC &amp; Influencer Briefing: Direct the team and the creators to produce "Direct Response" content that drives action rather than just passive engagement.
 </li>
 <li>
 Lifecycle Messaging: Create content that looks at the funnel as a whole. Ensuring different types of content works for different levels of the funnel.
 </li>
 <li>
 Hypothesis-Driven Testing: Lead weekly A/B tests on creative variables (e.g., &ldquo;Does a clinical/expert-led angle outperform a vlog-style user testimonial?&rdquo;).
 </li>
 <li>
 Performance Sync: Collaborate daily with the Performance Marketing team to kill underperforming assets and scale "Winning" creative hooks.
 </li>
 <li>
 AI Integration: Use AI tools to storyboard, generate copy variations, and scale content for diverse regional demographics.
 </li>
 <li>
 Performance Execution (Installs &amp; Traffic)
 </li>
 <li>
 High-Conversion Copy: Write punchy, ingredient-led, and benefit-driven copy that highlights the unique value of the Purplle App.
 </li>
 <li>
 UGC &amp; Influencer Briefing: Direct the team and the creators to produce "Direct Response" content that drives action rather than just passive engagement.
 </li>
 <li>
 Lifecycle Messaging: Create content that looks at the funnel as a whole. Ensuring different types of content works for different levels of the funnel.
 </li>
 <li>
 Hypothesis-Driven Testing: Lead weekly A/B tests on creative variables (e.g., &ldquo;Does a clinical/expert-led angle outperform a vlog-style user testimonial?&rdquo;).
 </li>
 <li>
 Performance Sync: Collaborate daily with the Performance Marketing team to kill underperforming assets and scale "Winning" creative hooks.
 </li>
 <li>
 Data-Backed Iteration
 </li>
 <li>
 Hypothesis-Driven Testing: Lead weekly A/B tests on creative variables (e.g., &ldquo;Does a clinical/expert-led angle outperform a vlog-style user testimonial?&rdquo;).
 </li>
 <li>
 Performance Sync: Collaborate daily with the Performance Marketing team to kill underperforming assets and scale "Winning" creative hooks.
 
 
 </li>
 </ul>
 AI Integration: Use AI tools to storyboard, generate copy variations, and scale content for diverse regional demographics.
 
 
 THE IDEAL PROFILE
 
 
 <ul>
 <li>
 Experience: 4-6 years in Marketing Communications or Creative Strategy, ideally within E-commerce, D2C Beauty, or an App-first startup.
 </li>
 <li>
 The Growth Mindset: You are obsessed with content. It would be a benefit if you are actively creating content.
 </li>
 <li>
 Platform Native: You have a deep understanding of what works on Instagram Reels, YouTube Shorts, and emerging regional platforms.
 
 
 </li>
 </ul>
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Assistant Manager - Marketing Communications

<div>
 
 
 We are at Teleperformance hiring for Assistant Manager -Sales/ Collection process.
 
 
 
 
 
 
 
 
 
 
 About the Role :
 
 The Assistant Manager will oversee the sales and collection process, ensuring efficiency and effectiveness in operations.
 
 
 
 
 
 
 Any Senior team leader or Assistant manager can apply who has experience of sales process or Collection process
 
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Manage the sales and collection team.
 </li>
 <li>
 Develop strategies to improve sales/ Collection performance.
 </li>
 <li>
 Monitor and analyze sales metrics, attrition , shrinkage etc
 </li>
 <li>
 Ensure compliance with company policies and procedures.
 </li>
 </ul>
 
 
 
 
 
 Qualifications :
 
 Graduation is required
 
 
 
 Pay range and compensation package : Upto 8 LPA
 
 
 
 
 
 
 
 Interested candidates reach me on this mail id
 
 : rozy.rozy1@teleperformancedibs.com
 
</div>

Assistant Manager-Operations

Tata Communications

<div>
 
 About The Company
 
 
 
 Tata Communications Redefines Connectivity with Innovation and IntelligenceDriving the next level of intelligence powered by Cloud, Mobility, Internet of Things, Collaboration, Security, Media services and Network services, we at Tata Communications are envisaging a New World of Communications
 
 
 
 Designation
 
 
 
 Sr Manager &ndash; Network
 
 
 Sales / Business Development
 
 
 
 About The Role
 
 
 
 Enterprise network is undergoing major transformation since cloud first and SAAS strategies. It is only accelerated with growing AI adoption. Network fabric of Tata Com is designed to address the enterprise in their digital journey.
 
 
 This role is to drive Tata Comm&rsquo;s Network product sales with a strong focus on revenue growth. Role would require to work with customers and with internal stakeholders &ndash; Product, Commercial, Network access team &ndash; to grow our network product sales
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Sales Strategy &amp; Execution- Develop and implement a Network sales strategy to drive revenue growth for network solutions, ensuring alignment with overall business objectives &amp; long-term business trends.
 </li>
 <li>
 Region Strategy- Lead the strategic planning process of the network solutions for the region; Take lead on large network deals and win them. Work with network access team to identify the potential geo clusters for investing in network connectivity. Work with product and marketing teams in deploying adequate marketing, account development and management, planning and region and sub-segment initiatives to achieve both short term (AOP) and long-term growth.
 </li>
 <li>
 Customer Engagement- Build and strengthen relationships with key enterprise customers, understanding their business challenges and offering tailored solutions.
 </li>
 <li>
 Partnerships &amp; Alliances- Collaborate with technology partners like Cisco for joint wins
 </li>
 <li>
 Sales Enablement- Equip the sales team with the necessary tools, training, and insights to enhance performance and improve customer acquisition and retention.
 </li>
 <li>
 Cross-functional Collaboration Work closely with Product, Marketing, and Delivery teams to ensure seamless go-to-market execution and customer success.
 
 
 </li>
 </ul>
 Performance Analytics Leverage data-driven insights to track progress, optimize sales performance, and drive continuous improvements.
 
 
 
 Behaviors To Display
 
 
 
 <ul>
 <li>
 Strategic Thinking: Ability to align market insights with business objectives and future trends.
 </li>
 <li>
 Collaboration &amp; Influence: Strong stakeholder management and ability to work cross-functionally.
 </li>
 <li>
 Agility &amp; Adaptability: Ability to navigate change, embrace new challenges, and pivot strategies as needed.
 </li>
 <li>
 Results-Driven Approach: Focused on achieving business outcomes, efficiency, and scalability.
 </li>
 <li>
 Customer-Centricity: Understanding customer needs and leveraging technology to enhance user experiences.
 </li>
 <li>
 Execution Excellence: Strong project management, execution skills, and ability to deliver within deadlines.
 </li>
 <li>
 Key Qualification &amp; Experience:
 </li>
 <li>
 8-12+ years of experience in network solutions sales / presales
 </li>
 <li>
 Deep understanding of network products and the emerging scenarios in enterprises
 </li>
 <li>
 Strong experience working with cross functional teams
 </li>
 <li>
 Ability to drive strategic engagements with customers and enterprise decision-makers.
 </li>
 <li>
 Demonstrated success in leading large network transformations deals and executing complex enterprise deals.
 </li>
 <li>
 Excellent communication, negotiation, and stakeholder management skills.
 </li>
 <li>
 Strong analytical mindset with the ability to interpret market trends and customer needs.
 </li>
 <li>
 Bachelor&rsquo;s or master&rsquo;s degree in business, Technology, or a related field
 </li>
 </ul>
</div>

Sr Manager - Sales- India

Kotak Life

<div>
 
 
 Role:
 
 Business Analyst
 
 
 
 Job Title:
 
 Chief Manager / Assistant Vice President
 
 
 
 Department:
 
 Customer Value Management (CVM)
 
 
 
 Experience:
 
 6 years +
 
 
 
 Education:
 
 BE / MCA / MBA
 
 
 
 Work Location:
 
 Goregaon (East), Mumbai
 
 
 
 
 
 Job Summary:
 
 
 
 
 
 We are seeking a proactive
 
 Mid-Level Business Analyst
 
 to join the Marketing Intelligence Unit (MIU). This strategic role is dedicated to interpreting refined data and driving actionable insights for CVM, Happy You, Smart Sell and Marketing. The candidate will translate complex analytical findings into formal
 
 Opportunity Briefs
 
 , clearly articulating revenue potential and strategic recommendations. Success is measured by the value of the realized revenue uplift from implemented initiatives.
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 &middot;
 
 Opportunity Identification:
 
 Proactively analyze key metrics and analytical findings (sourced from the SAS Data Mart) to identify and prioritize high-value cross-sell, up-sell, and retention opportunities across all customer touchpoints.
 
 
 
 
 
 &middot;
 
 Strategic Translation:
 
 Convert complex analytical outputs into clear, concise, and persuasive
 
 Opportunity Briefs
 
 , detailing the precise target audience, execution steps, and quantified expected revenue uplift for execution teams.
 
 
 
 
 
 &middot;
 
 Hypothesis Formulation:
 
 Develop and structure rigorous business hypotheses related to customer behavior, product propensity, and channel effectiveness for the Data Analyst to validate.
 
 
 
 
 
 &middot;
 
 Stakeholder Engagement:
 
 Act as the primary liaison between the Marketing Intelligence Unit (MIU) and operational execution teams (CVM, Marketing), presenting strategic findings and securing consensus on opportunity deployment.
 
 
 
 
 
 &middot;
 
 Impact Tracking:
 
 Meticulously track and report on the
 
 Realized Revenue Uplift (RRU)
 
 generated by implemented opportunities, conducting post-campaign analysis to provide continuous strategic feedback.
 
 
 
 
 
 &middot;
 
 Customer Journey Mapping:
 
 Utilize data-driven insights to propose and formalize enhancements to the existing Direct-to-Customer (D2C) hot leads journey, focusing on hyper-personalization and communication sequencing.
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 &middot; Bachelor&rsquo;s degree in Business, Finance, Economics, or a related field with a strong quantitative component.
 
 
 
 
 
 &middot; 6 years + experience in a role requiring the translation of data/analytics into formal business strategy or sales/marketing action plans.
 
 
 
 
 
 &middot; Proven ability to interpret statistical models, analytical reports, and large datasets to extract meaningful, strategic business insights.
 
 
 
 
 
 &middot; Excellent presentation and professional communication skills, capable of influencing senior-level stakeholders and operational teams.
 
 
 
 
 
 Preferred Qualifications:
 
 
 
 
 
 &middot;
 
 Significant prior experience in the Life Insurance industry is highly preferred
 
 to ensure accurate interpretation of product and compliance implications.
 
 
 
 
 
 
 
 
 &middot; Demonstrated experience in creating detailed business cases or strategy documents that define scope, projected ROI, and resource requirements
 
</div>

Business Analyst

Google

<div>
 Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
 
 Bengaluru, Karnataka, India; Gurugram, Haryana, India; Mumbai, Maharashtra, India
 
 .
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience.
 </li>
 <li>
 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
 </li>
 <li>
 Experience managing cross-functional or cross-team projects.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 5 years of experience in business-to-business product marketing, industry marketing, or startup ecosystem management.
 </li>
 <li>
 Experience launching marketing programs targeting specific personas (Developers, CxOs) or verticals (FinTech, Manufacturing).
 </li>
 <li>
 Experience working with cross-functional teams, including Sales, Engineering, and Partners.
 
 
 </li>
 </ul>
 
 About the job
 
 Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Identify segments and channels for largest potential opportunity and conversion by Google Cloud.
 </li>
 <li>
 Conceptualize large funnel inbound programs for startups and joint marketing programs with consulting partners.
 </li>
 <li>
 Architect demand engine for above programs with digital inbound, outbound marketing, high-quality events, and account based marketing, and community conceptualization for startups working with Google for Startups.
 </li>
 <li>
 Run inbound and outbound campaigns for startups and collaborate with partners to run enterprise demand campaigns for transformation.
 
 
 
 </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Product Marketing Manager, Startup Ecosystem and Industry Marketing

Nykaa

<div>
 
 
 About the Role :
 
 
 
 
 
 
 Manager &ndash; Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a Beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa and its audience. You&rsquo;ll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.
 
 
 
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 Content &amp; Social Media Management
 
 <ul>
 <li>
 Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
 </li>
 <li>
 Build launch communication strategies aligned with Nykaa&rsquo;s brand ethos and positioning.
 </li>
 <li>
 Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
 </li>
 <li>
 Plan and oversee YouTube content for Beauty/Fashion &mdash; from concepting to optimization.
 </li>
 </ul>
 
 
 
 
 Creative Strategy &amp; Innovation
 
 <ul>
 <li>
 Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.
 </li>
 <li>
 Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.
 </li>
 <li>
 Collaborate with brand building, design, marketing, and production teams for 360&deg; campaign execution.
 </li>
 </ul>
 
 
 
 
 Campaign Execution &amp; Production
 
 <ul>
 <li>
 Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).
 </li>
 <li>
 Manage content shoots &mdash; pre-production (briefing, prop/product planning), production, and post-production.
 </li>
 <li>
 Ensure visual and tonal consistency across all assets.
 </li>
 </ul>
 
 
 
 
 Performance Marketing Support
 
 <ul>
 <li>
 Identify high-performing social assets for boosting to drive reach, engagement, and conversions.
 </li>
 <li>
 Partner with the performance marketing team to align content with growth objectives.
 </li>
 </ul>
 
 
 
 
 Influencer Marketing
 
 <ul>
 <li>
 Manage influencer collaborations for both always-on content and launch campaigns.
 </li>
 <li>
 Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.
 </li>
 </ul>
 
 
 
 
 Analytics, Reporting &amp; Optimization
 
 <ul>
 <li>
 Track platform metrics (impressions, reach, engagement, video views) against KPIs.
 </li>
 <li>
 Lead monthly and quarterly reporting to measure content performance and impact.
 </li>
 <li>
 Provide insights and recommendations to continuously improve content strategies.
 </li>
 </ul>
 
 
 
 
 Trend Mapping &amp; Industry Insight
 
 <ul>
 <li>
 Stay ahead of platform updates, viral formats, and audience behavior shifts.
 </li>
 <li>
 Bring competitive intelligence and global benchmarks into Nykaa's strategy.
 </li>
 <li>
 Share learnings across teams to foster innovation and agility.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Knowledge, Skill &amp; Qualification Requirements
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Communications, or a related field.
 </li>
 <li>
 7-9 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.
 </li>
 <li>
 Proven experience in managing video content production and strategy.
 </li>
 <li>
 Experience leading a small team and working cross functionally with other departments
 </li>
 <li>
 Ability to strategize with the changing/trending nature of the digital space
 </li>
 <li>
 An established networker in the social media space who is able to engage and influence creative individuals.
 </li>
 <li>
 Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
 </li>
 <li>
 Excellent communication and interpersonal skills.
 </li>
 <li>
 Ability to analyze data and derive actionable insights.
 </li>
 <li>
 Creative mindset with a keen eye for detail and aesthetics.
 </li>
 <li>
 Proficiency in content management systems and video editing tools.
 </li>
 </ul>
 
 
</div>

Manager - Social Media

Air India SATS Airport Services Private Limited (AISATS)

<div>
 
 
 Job Title
 
 : Branding and Marketing Content Developer
 
 
 
 Location
 
 : Mumbai
 
 
 
 Department
 
 : Corporate Communications, Branding &amp; Events
 
 
 
 Employment Type
 
 : Full-Time
 
 
 
 
 
 
 Position Overview
 
 
 
 We are looking for a dynamic and strategic Executive &ndash; Content Creation and Visual Design to join the Air India SATS Corporate Communication, Branding &amp; Events team. This role is pivotal in shaping how our brand communicates within the aviation ecosystem, where precision, clarity and relevance are key.
 
 
 The ideal candidate will have a deep understanding of niche B2B communication nuances, recognizing that mass-market communication and branding strategies often fall short in specialized industries. They will be responsible for crafting high-impact content and visuals that resonate with our stakeholders&mdash; employees, airlines, airport authorities, regulatory bodies, industry partners etc.&mdash;while maintaining brand consistency and professionalism.
 
 
 Operating in the fast-paced aviation sector, the candidate must be adept at managing tight deadlines and quick turnarounds without compromising quality. They should be a creative thinker with strong execution skills, capable of translating complex operational narratives into compelling visual and written formats that support business goals and enhance brand visibility.
 
 
 
 
 
 
 Responsibilities for Content Creation
 
 
 <ul>
 <li>
 Write or draft content for the company&rsquo;s internal and external communications/promotional materials. The content should be consistent (with the company&rsquo;s overall messaging), targeted and impactful. This includes company newsletters, newsflashes, CEO communications etc. Create promotional content/text for company&rsquo;s social media strategy. This content includes creating static posts, carousel posts, short videos, emailers etc. using tools such as Canva, Figma, Evato etc
 
 .
 
 </li>
 <li>
 Submit well-written and structured drafts pertaining to AISATS&rsquo; core business verticals within set deadlines for various internal and external comms.
 </li>
 <li>
 Update existing content for the AISATS website and implement SEO practices to increase the website&rsquo;s visibility. This includes the processing of requests to update the website. To ensure that the website contents are always updated, accurate, and present AISATS in the best possible light.
 </li>
 <li>
 Monitor social media for posts/viral content that may impact AISATS. Provide assistance in capturing metrics for LinkedIn and the company Intranet, including creating relevant dashboards
 
 .
 
 </li>
 <li>
 Create and maintain content calendar for internal comms and social media (primarily LinkedIn).
 </li>
 <li>
 Use the latest strategies to enhance the company&rsquo;s communication strategies for internal and external audiences.
 </li>
 <li>
 Support senior management communication with speech writing, presentations and reports.
 </li>
 </ul>
 
 
 Responsibilities for Visual Design
 
 
 <ul>
 <li>
 Create visually appealing designs for digital assets, presentations, infographics, brochures &amp; other promotional materials and event collaterals in line with the company&rsquo;s brand guidelines.
 </li>
 <li>
 Ensure brand consistency across all visual outputs. This includes assisting in brand audits to ensure inconsistencies are identified and corrected.
 </li>
 <li>
 Work with external vendors/creative agencies for high-quality production (when needed).
 </li>
 <li>
 Utilize the latest design trends and tools to enhance visual story telling.
 </li>
 </ul>
 
 
 Responsibilities for Project Management
 
 
 <ul>
 <li>
 Manage timelines and deliverables for multiple content and design projects.
 </li>
 <li>
 Coordinate with internal and external stakeholders for collecting content, images, videos etc. to ensure smooth execution.
 </li>
 <li>
 Liaise between internal teams (procurement, finance, business units etc.) and vendors to ensure creative briefs, invoices etc. are shared and closed in a timely manner.
 </li>
 <li>
 Maintain a content calendar and design repository for easy access and tracking.
 </li>
 </ul>
 
 
 Qualifications and Skills
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in communications, design, marketing or a related field.
 </li>
 <li>
 5 years of experience in content creation and visual design for corporate communications and brand marketing.
 </li>
 <li>
 Proficiency in design tools such as Canva, Figma, Envato etc.
 </li>
 <li>
 Excellent English writing, copyediting and proofreading skills (providing samples is highly encouraged).
 </li>
 <li>
 Skilled in video editing and motion graphics (providing samples is highly encouraged).
 </li>
 <li>
 Knowledge of SEO and digital content best practices.
 </li>
 <li>
 Excellent time management and organizational skills.
 </li>
 <li>
 Team player with a proactive and solution-oriented mindset.
 </li>
 </ul>
 
 
</div>

Branding and Marketing Content Developer

Explore 91+ Assistant manager marketing communications in Mumbai this February. Find roles across top companies and apply now to boost your career.