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Al Rabie Saudi Foods Co

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 ABOUT AL RABIE SAUDI FOODS
 
 
 
 
 Al Rabie Saudi Foods is one of the largest Saudi companies and most trusted juice and beverage manufacturers, producing a diverse portfolio of 100% juices, nectars, dairy beverages, and functional drinks distributed across Saudi Arabia and many international markets. Headquartered in Riyadh, Al Rabie has built a legacy of quality and innovation that is deeply embedded in Saudi households. As the company accelerates its digital commerce agenda, we are seeking a commercially sharp and digitally fluent E-Commerce Sales Manager to own, build, and scale our online sales presence across all key platforms in the Saudi Arabia.
 
 
 
 
 
 
 
 
 
 
 ROLE OVERVIEW
 
 
 
 
 Reporting to the Chief Sales Officer, the E-Commerce Sales Manager is responsible for driving Al Rabie's revenue and brand visibility across Saudi Arabia's fast-growing online retail ecosystem. This includes major marketplaces, quick-commerce applications, and retailer e-channels. The role blends commercial ownership, operational execution, and digital marketing, making it a critical pillar of Al Rabie's channel diversification and digital transformation strategy.
 
 
 
 
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 
 
 
 
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 Strategy &amp; Revenue Growth:
 
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 Execute the e-commerce channel strategy aligned with Al Rabie's commercial and brand objectives, with clear annual and quarterly revenue and volume targets.
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 Drive growth across marketplaces, quick-commerce platforms, and retailer online channels within Modern Trade.
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 Identify white-space opportunities within the Saudi e-commerce ecosystem to expand Al Rabie's beverage category share.
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 Build a channel-specific product pipeline bundle pack, e-exclusive SKUs, gifting formats, in collaboration with marketing and trade marketing teams.
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 2. Commercial &amp; P&amp;L Management:
 
 
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 Own e-commerce P&amp;L including net revenue, trade expenditure, promotional ROI, and profitability targets.
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 Lead pricing, promotional architecture, and assortment decisions by platform, ensuring margin compliance with company guidelines.
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 Manage trade investment budgets effectively, balancing platform visibility, activation, and bottom-line contribution.
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 Deliver accurate volume and revenue forecasts in coordination with supply chain and demand planning teams, safeguarding availability and freshness standards critical to juice products.
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 3. Marketplace &amp; Partner Management:
 
 
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 Own day-to-day and strategic relationships with key e-commerce and quick-commerce partners across Saudi Arabia.
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 Negotiate joint business plans, commercial terms, listing fees, on-platform visibility, and activation calendars.
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 Ensure best-in-class digital shelf execution: accurate product descriptions, high-quality imagery, health claims compliance, nutritional data accuracy, and proactive ratings management.
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 Manage Al Rabie's brand pages and virtual storefronts across platforms, including A+ content and sponsored placement strategies.
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 4. Operations &amp; Execution Excellence:
 
 
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 Ensure high in-stock rates, accurate listings, and on-time fulfillment across all active platforms, with specific attention to shelf-life and cold-chain compliance for chilled and ambient beverage lines.
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 Collaborate with supply chain, logistics, and customer service teams to resolve availability, delivery, and return issues promptly.
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 Monitor and proactively reduce out-of-stock events, chargebacks, and marketplace penalties.
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 Support ERP and order management system integration with marketplace partners in coordination with Sales Operations and IT.
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 5. Digital Marketing &amp; On-Platform Performan
 
 
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 Oversee on-platform paid advertising campaigns (sponsored products, banner ads, search), optimizing ROAS and conversion metrics.
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 Partner with the marketing team to ensure brand consistency and effective execution of seasonal campaigns, Ramadan activations, and new product launches.
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 Drive basket-building tactics suited to the Al Rabie portfolio: cross-selling bundles, multi-pack promotions, and subscription offers.
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 Monitor and continuously improve product ratings, reviews, and customer engagement across all active platforms.
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 6. Data, Analytics &amp; Reporting
 
 
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 Build and maintain e-commerce KPI dashboards covering sell-out performance, availability, digital shelf health, advertising efficiency, and customer satisfaction.
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 Use platform analytics to generate actionable insights and course-correct performance in real time.
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 Track competitive benchmarks across the juice and beverage category online, identifying pricing gaps, content weaknesses, and promotional opportunities.
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 Prepare monthly e-commerce performance reviews for commercial leadership team.
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 KEY REQUIREMENTS
 
 
 
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 Experience:
 
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 Minimum 4 years in e-commerce, commercial, sales, or digital roles.
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 10+ years in FMCG business or similar, Food &amp; beverage FMCG preferred preferably.
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 Hands-on KSA marketplace experience (required)
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 Demonstrated P&amp;L or trade budget ownership
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 2. Proven Track Record
 
 
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 Managing Noon, Amazon.sa, or quick-commerce accounts
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 Delivering sell-out growth and platform KPIs
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 Owning promotional planning and execution
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 Cross-functional collaboration across supply chain, marketing &amp; finance
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 3. Leadership &amp; Soft Skills
 
 
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 Strong commercial negotiation with platform partners
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 Analytical mindset with data-driven decision-making
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 Ability to manage multiple platform relationships simultaneously
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 Why Join Al Rabie?
 
 
 
 At Al Rabie Saudi Foods, we believe that great brands are built on great people. We offer a dynamic, growth-oriented environment where commercial talent is empowered to make a real impact on a category-leading portfolio trusted by millions of Saudi families every day. This is your opportunity to shape the future of FMCG digital commerce in the Kingdom, with the backing of a strong brand, a passionate team, and the ambition to win.
 
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Ecommerce Manager

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Ecommerce Manager