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brand marketing specialist

NICE ONE

<div><p>Become part of Niceone, Saudi Arabia&rsquo;s leading digital home retail brand, and join us on our journey to expand our brand presence beyond the digital world. At Niceone, we champion diversity, support an inclusive work environment, and empower our team to shape innovation in digital and offline retail. As an Influencer Specialist for Offline Brands, you will deliver engaging offline influencer campaigns that strengthen our community relationships and amplify Niceone&rsquo;s identity across physical spaces.</p><h2 class="jobSectionHeader"><b>
Key Responsibilities &ndash; Influencer Marketing, Offline Brand Engagement, Saudi Arabia</b></h2><ul>
<li><b>Offline Influencer Partnerships:</b> Identify, approach, and partner with local influencers, content creators, and community leaders to promote Niceone at offline events, pop-ups, and retail activations.</li>
<li><b>Campaign Execution:</b> Design and implement creative offline campaigns that resonate with target audiences and reinforce our brand values in physical retail settings.</li>
<li><b>Brand Representation:</b> Ensure all influencer-led activities align with the Niceone brand and maintain the highest standards of inclusivity and authenticity.</li>
<li><b>Performance Tracking:</b> Measure and report on the success of offline influencer initiatives using established KPIs, providing insights and recommendations for future campaigns.</li>
<li><b>Relationship Management:</b> Cultivate and manage long-term relationships with influencers, event organizers, and brand ambassadors across different regions.</li>
<li><b>Collaboration:</b> Work closely with Niceone&rsquo;s marketing, retail, and operations teams to synchronize brand messaging and optimize campaign impact.</li>
<li><b>Market Insights:</b> Stay informed about offline influencer trends, community engagement opportunities, and competitor activities within Saudi Arabia&rsquo;s retail landscape.</li>
</ul><h3 class="jobSectionHeader"><b>Skills and Qualifications &ndash; Offline Influencer Campaigns, Brand Collaboration, Saudi Arabia</b></h3><ul>
<li><b>Educational Background:</b> Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field preferred.</li>
<li><b>Relevant Experience:</b> Minimum one year of experience in influencer marketing, brand partnerships, event marketing, or a similar client-facing role; familiarity with offline marketing channels is advantageous.</li>
<li><b>Communication Skills:</b> Exceptional verbal and written communication (Arabic required; English valued for diverse collaboration).</li>
<li><b>Relationship Building:</b> Proven ability to establish rapport with influencers and community figures from diverse backgrounds.</li>
<li><b>Analytical Thinking:</b> Capable of tracking campaign effectiveness and presenting actionable insights with clarity and precision.</li>
<li><b>Project Management:</b> Strong organizational skills, attention to detail, and ability to manage multiple initiatives simultaneously.</li>
<li><b>Inclusivity and Integrity:</b> Commitment to upholding Niceone&rsquo;s values of gender neutrality, inclusivity, and ethical brand practices.</li>
</ul><h4 class="jobSectionHeader"><b>Core Competencies &ndash; Community Outreach, Influencer Relations, Collaborative Marketing</b></h4><ul>
<li>Strong interpersonal and communication skills to engage diverse audiences at offline events.</li>
<li>Creativity and adaptability for developing and refining offline influencer strategies.</li>
<li>Collaboration and teamwork with internal and external stakeholders.</li>
<li>Analytical mindset to evaluate performance metrics and optimize results.</li>
<li>Dedication to maintaining an inclusive and welcoming environment for all brand ambassadors and event participants.</li>
</ul><h5 class="jobSectionHeader"><b>Why Join Niceone &ndash; Offline Brand Growth, Diversity, and Influencer Marketing Innovation</b></h5><ul>
<li>Contribute to Saudi Arabia&rsquo;s top digital home retail brand&rsquo;s evolution into offline brand engagement and community-building.</li>
<li>Be part of a diverse, forward-thinking marketing team committed to your development, creativity, and professional growth.</li>
<li>Enjoy competitive compensation, performance bonuses, and continuous learning opportunities in influencer marketing and offline campaigns.</li>
<li>Help redefine offline brand experiences through ethical, inclusive, and impact-driven initiatives.</li>
</ul><h6 class="jobSectionHeader"><b>How to Apply &ndash; Influencer Specialist, Offline Brands, Niceone, Saudi Arabia</b></h6><p>
If you are passionate about community outreach, influencer collaboration, and advancing offline brand engagement, we would love to hear from you. Please submit your CV and a brief cover letter highlighting your influencer marketing experience and motivation to join Niceone&rsquo;s growing team. Take the next step in your marketing career as we reinvent offline brand influence across Saudi Arabia.</p></div>

Influencers Specialist-Offline Brands

Radisson Hotel Group

<div><b>Company Description</b><p><br>
Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group&rsquo;s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.<br>
<br>
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.</p><b><br>
Job Description</b><p><br>
Position Summary</p><p>
The Marketing Executive is responsible for supporting the hotel&rsquo;s marketing strategy by developing creative content, managing digital platforms, coordinating campaigns, and ensuring consistent brand visibility. This role plays a key part in driving revenue growth by enhancing the hotel&rsquo;s online presence, promoting offers, and maintaining strong communication across internal and external channels.</p><p></p><p><br>
Key Responsibilities</p><p></p><p><br>
1. Digital Marketing &amp; Social Media</p><ul><li>Manage all hotel social media accounts (Instagram, X, Facebook, TikTok, LinkedIn).</li><li>Create engaging content, captions, and visuals that align with the hotel&rsquo;s brand identity.</li><li>Plan, schedule, and publish posts using marketing calendars.</li><li>Monitor social media performance, insights, engagement, and respond to online inquiries.</li><li>Coordinate with photographers/videographers for content production.</li></ul><p></p><p><br>
2. Website &amp; Online Presence Management</p><ul><li>Ensure hotel website and landing pages are updated with accurate information, promotions, and visuals.</li><li>Work with Revenue/Reservations team to promote room offers, packages, and events.</li><li>Optimize online visibility through SEO, tagging, and content updates.</li></ul><p></p><p><br>
3. Campaign &amp; Promotions Support</p><ul><li>Assist in planning and executing marketing campaigns for rooms, F&amp;B outlets, spa, events, and seasonal promotions.</li><li>Coordinate with Sales, F&amp;B, and Events departments to collect information and materials.</li><li>Track campaign performance and prepare reports.</li></ul><p></p><p><br>
4. Branding &amp; Creative Support</p><ul><li>Maintain brand guidelines across all hotel materials.</li><li>Assist in the creation of flyers, menus, brochures, digital banners, and presentations.</li><li>Ensure all collaterals meet hotel brand standards and quality requirements.</li></ul><p></p><p><br>
5. Photography &amp; Content Coordination</p><ul><li>Arrange and support photoshoots for property, events, F&amp;B items, and rooms.</li><li>Select, edit, and organize content for marketing use.</li></ul><p></p><p><br>
6. Market Research &amp; Competitor Analysis</p><ul><li>Monitor competitors&rsquo; marketing activities, promotions, and digital strategies.</li><li>Provide recommendations to improve hotel positioning and visibility.</li></ul><p></p><p><br>
7. Reporting &amp; Administration</p><ul><li>Prepare weekly and monthly marketing activity reports.</li><li>Maintain marketing files, image libraries, brand assets, and digital records.</li><li>Coordinate with external agencies, influencers, and media when required.</li></ul><b><br>
Qualifications</b><ul><li><br>
Hotel experience.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, Hospitality, or related field.</li><li>Previous experience in hotel or hospitality marketing is preferred.</li><li>Strong understanding of social media platforms and digital marketing tools.</li><li>Basic knowledge of graphic design (Canva / Adobe).</li><li>Excellent communication skills in English (Arabic is a plus).</li><li>Creative, detail-oriented, and able to manage multiple projects.</li><li>Strong coordination and organizational skills.</li></ul><p></p><p><br>
Core Competencies</p><ul><li>Creativity &amp; Innovation</li><li>Brand Awareness</li><li>Time Management</li><li>Communication &amp; Collaboration</li><li>Proactive Mindset</li><li>Attention to Detail</li><li>Customer Focus</li></ul></div><p></p>

Marketing Executive

Jockey Club of Saudi Arabia (JCSA)

<div>
 <p>
  <strong>
   Job Objective:
  </strong>
 </p>
 <p>
  To collaborate with external suppliers, including copywriters and artworkers, to ensure the delivery of consistent, high-quality brand materials across all customer touchpoints, supporting JCSA&rsquo;s marketing, events, and revenue-generating activities.
 </p>
 <p>
  <strong>
   Primary Roles and Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Collaborate with external suppliers, including copywriters and artworkers, to ensure aspirational and consistent brand output across all customer touchpoints, supporting revenue growth across ticketing, membership, hospitality, auctions, merchandise, and non-Raceday business at all JCSA venues and events.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Act as a liaison between internal teams, creative suppliers, and agencies to ensure clear briefing processes and effective production management that delivers high-quality brand materials on time, on budget, and aligned with audience needs.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Coordinate the production of all brand assets, including but not limited to Raceday advertising (using creative agency toolkits), Raceday venue outputs (POS, IPTV, signage, digital toolkits, racebooks, menus, accreditation, marketing booths), and collateral for hospitality, sales, marketing, racing, and corporate communications.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Brief photographers, source imagery, support in managing photoshoots, provide copy, proofread, and assist in the creation of artwork.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Support the Events Operations team in the development and implementation of customer activations aligned with brand values.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Assist in the production and coordination of environmental branding and wayfinding to ensure exceptional guest experiences at events.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Contribute to the implementation of the marketing communication plan for the Saudi Cup and key racing seasons in Riyadh and Taif.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Work with the HR team to promote a brand-aligned, customer-oriented culture by supporting initiatives that help staff embody JCSA&rsquo;s brand values.
  </li>
  <li>
   Assist in budget monitoring by tracking expenses, reporting variances, and adhering to financial policies related to production activities.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Operate within the framework set by the Marketing Director, with autonomy to plan and organize workload, coordinate deliverables, and support execution of marketing plans.
  </li>
 </ul>
 <p>
  <strong>
   Job Requirements:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor Degree in Marketing or any relevant field.
  </li>
  <li>
   2-3 years of experience in the same field.
  </li>
 </ul>
 <p>
  <strong>
   Required Skills and Competencies:
  </strong>
 </p>
 <p>
  <strong>
   Soft Skills
  </strong>
 </p>
 <ul>
  <li>
   Communication Skills
  </li>
  <li>
   Teamwork and Collaboration
  </li>
  <li>
   Problem-Solving
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  <li>
   Leadership &amp; Ownership
  </li>
 </ul>
 <p>
  <strong>
   Competencies
  </strong>
 </p>
 <ul>
  <li>
   Promotional Campaign Planning
  </li>
  <li>
   Brand Management
  </li>
  <li>
   Market and Audience Analysis
  </li>
  <li>
   Advertising Initiatives Development
  </li>
 </ul>
 <p>
 </p>
</div>


Sr. Brand Specialist

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <strong>
  We Are PepsiCo
  <br/>
  <br/>
 </strong>
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 <strong>
  LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 </strong>
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 <br/>
 <br/>
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 <br/>
 <br/>
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 <br/>
 <br/>
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 <br/>
 <br/>
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 <br/>
 <br/>
 Job Overview:
 <br/>
 <br/>
 <ul>
  <li>
   Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
  </li>
  <li>
   Execute brand strategy through rigorous planning and monitoring of marketing activities - to drive sales and share growth in line with overall corporate strategy and ambition
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
  </li>
  <li>
   Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
  </li>
  <li>
   Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
  </li>
  <li>
   Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
  </li>
  <li>
   Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
  </li>
  <li>
   Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
  </li>
  <li>
   Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
  </li>
  <li>
   Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
  </li>
  <li>
   Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
  </li>
  <li>
   Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
  </li>
  <li>
   Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
  </li>
  <li>
   Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
  </li>
  <li>
   Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
  </li>
  <li>
   Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
  </li>
  <li>
   Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
  </li>
  <li>
   Align field operations to marketing calendar &amp; provide support
  </li>
  <li>
   Monitor &amp; report on industry / category best practices - through competitor benchmarking
  </li>
  <li>
   Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
  </li>
  <li>
   Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <strong>
  Experience/Education
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Graduate/post-graduate from premiere institutes preferably related to Business
  </li>
  <li>
   3-5 years of experience
  </li>
  <li>
   Prior FMCG brand marketing experience
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Competencies
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Brand building &amp; activations
  </li>
  <li>
   Led new brand/sub-brand launch hands-on
  </li>
  <li>
   Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
  </li>
  <li>
   Managed BTL activities like pack design, PR, digital &amp; shopper
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Stakeholder management
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Strong cross-functional collaborator
  </li>
  <li>
   Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
  </li>
  <li>
   Strong project management skills and ability to drive multiple projects through business stage-gate process
  </li>
  <li>
   Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
  </li>
  <li>
   Drove strategic direction in creation of extensive &amp; detailed brand plans
  </li>
  <li>
   Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
  </li>
  <li>
   Involved in selection of appropriate creative agencies to drive marketing agenda
  </li>
 </ul>
</div>


Assistant Brand Manager – Lay’s

Specialized Enterprise Systems (SES)

<div>
 <p>
  We are looking for a proactive and detail-oriented Social Media &amp; Content Specialist to join our team. The ideal candidate will be responsible for planning, coordinating, and executing our social media presence and content strategy within defined brand guidelines and marketing objectives. You will work closely with the internal stakeholders to ensure the successful delivery of engaging content and brand growth.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  Define and Manage Content Timelines: Define and manage content calendars and posting schedules, ensuring all social media milestones are met on time.
 </p>
 <p>
  Monitor Content Performance: Monitor social media performance and engagement metrics to ensure all deliverables meet quality and engagement standards.
 </p>
 <p>
  Communicate Platform Updates: Communicate content performance updates and community feedback to stakeholders, clients, and internal teams.
 </p>
 <p>
  Support Content Creation: Support and guide internal teams to achieve assigned content creation tasks and objectives.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, or equivalent experience in a related field.
  </li>
  <li>
   Proven experience in managing social media platforms and content creation schedules.
  </li>
  <li>
   Strong creative acumen and digital marketing decision-making skills.
  </li>
  <li>
   Excellent verbal, written, and organizational communication skills.
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Assistant – Social Media and Content

Antal

<p><b>Influencer Campaign Executive</b></p><p><b>Location:</b> Dammam, KSA (Hybrid Once a week in office)<br/><b>Seniority Level:</b> Entry level<br/><b>Employment Type:</b> Full-Time<br/><b>Industry:</b> Technology &amp; Digital Marketing</p><p><b>Budget:</b> Up to 10,000 AED</p><p><b>Summary of role</b></p><p>Our client, a leading organization in the <b>technology and digital marketing industry</b>, is seeking a Influencer Campaign Executive, that will be assisting the Influencer Marketing Team with the different influencer marketing plans to ensure campaign success and completion which include prospecting and relationship management.</p><p><b>Responsibilities</b></p><ul><li>Take the lead in planning all campaigns from beginning to end, ensuring they meet clients requirements.</li><li>Develop marketing strategies to meet the target objectives.</li><li>Ensure all influencer campaigns are delivered on time and within budget.</li><li>Continually measure, develop and optimize the campaign through analysis.</li><li>Work with all the necessary teams internally to make sure that the elements of the plan have been properly implemented.</li><li>Brainstorm new, creative approaches to influencer campaigns.</li><li>Keep abreast of emerging trends, technologies and influencers.</li><li>Plan influencer ads.</li><li>Prospect for potential influencers to work with.</li><li>Support in communication between the teams.</li><li>Update sheets and internal database with new information.</li></ul><p><b>Requirements &amp; Qualifications</b></p><ul><li>Bachelor's degree in Marketing, Communication, or any relevant field.</li><li>Excellent communication skills in both Arabic and English.</li><li>Proactive, naturally sociable, friendly, and approachable personality.</li><li>Passionate learner of trending marketing channels and technologies.</li><li>Strong analytical and organizing skills. Comfortable with Excel, Google Sheets, etc.</li></ul><p><b>Why This Opportunity?</b></p><p>Join a high-performing team driving influencer-led digital strategies for leading regional brands. This role combines creativity, analytics, and campaign leadership within a fast-paced, innovative work environment.</p><p>Job Type: Full-time</p><p>Pay: Up to &#65020;10,000.00 per month</p>

Influencer Marketing Specialist

Dentsu

<div></div><div><div>Job Description:</div><div><div><div>
About the Role</div><div><br>
The Data &amp; Analytics Specialist will analyze media and marketing data to generate actionable insights that drive performance improvement. You&rsquo;ll work with planners, strategists, and clients to translate data into meaningful narratives and optimization opportunities.</div></div><div></div><div><div>
Key Responsibilities</div></div><div></div><div><ul><li><div>
Collect, clean, and analyze data from multiple marketing and media sources.</div></li></ul></div><div><ul><li><div>
Build dashboards and performance reports for clients and internal teams.</div></li></ul></div><div><ul><li><div>
Identify trends, insights, and optimization opportunities.</div></li></ul></div><div><ul><li><div>
Collaborate with media and strategy teams to align measurement frameworks.</div></li></ul></div><div><ul><li><div>
Support A/B testing, attribution modeling, and effectiveness analysis.</div></li></ul></div><div><ul><li><div>
Ensure data accuracy and consistency across platforms.</div></li></ul></div><div></div><div><div>
Requirements</div></div><div></div><div><ul><li><div>
3&ndash;5 years of experience in analytics, data visualization, or media performance.</div></li></ul></div><div><ul><li><div>
Proficiency in tools like Power BI, Google Data Studio, or Tableau.</div></li></ul></div><div><ul><li><div>
Solid understanding of digital metrics, tracking, and attribution.</div></li></ul></div><div><ul><li><div>
Strong analytical and storytelling skills.</div></li></ul></div><div><ul><li><div>
Detail-oriented, structured, and proactive.</div></li></ul></div></div><div></div><div><br>
Location:</div>
Riyadh<div></div><div>
Brand:</div>
Dentsu<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent</div>

Data & Analytics Specialist

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