project manager

brand manager

cluster manager

commercial manager

media assistant

campaign manager

Performics India

<div>
 
 
 
 About the Company:
 
 
 
 
 
 
 
 Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer &amp; Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world&rsquo;s second largest marketing and communications company with 95+ years of consistent track record.
 
 
 
 
 
 
 
 Job Profile
 
 
 :
 
 
 
 
 <ul>
 <li>
 At least 2 to 5 years of experience in executing campaigns on Amazon Marketing Services (AMS)
 </li>
 <li>
 Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.
 </li>
 <li>
 Fair understanding of Ecommerce business models.
 </li>
 <li>
 Work on a Client Account for Paid Digital Marketing.
 </li>
 <li>
 Understand Client&rsquo;s Business/Revenue model and goals.
 </li>
 <li>
 Do Consumer profiling &amp; define Target Audience on Digital - Draw Consumer insights &amp; map digital touch points.
 </li>
 <li>
 Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
 </li>
 <li>
 Create Paid Media campaign plans inclusive of all channels. (Amazon Marketing Services (AMS), Flipkart Ads and other marketplaces)
 </li>
 <li>
 Execute, monitor and optimize the performance of campaigns.
 </li>
 <li>
 Generate campaign and analytics insights by analyzing digital &amp; business data in depth - Manage day to day client management as well as reporting and reviews.
 </li>
 <li>
 Analyzing &amp; optimizing campaign performance to increase ROI of brands. &bull; Help new joinees settle into the organization and their daily routine.
 </li>
 <li>
 Recommending E-commerce best practices to improve brand market share. &bull; Groom and Mentor Analysts.
 </li>
 </ul>
 
 
 
 
 
 
 Key attributes:
 
 
 
 
 
 
 <ul>
 <li>
 Curiosity to learn &amp; grow in a fast-paced environment.
 </li>
 <li>
 Agile &amp; proactive when suggesting ideas or brainstorming with team/client.
 </li>
 <li>
 Ability to take ownership &amp; working with brands &amp; Ecommerce platforms.
 </li>
 <li>
 Upskilling constantly to keep up with the industry trends &amp; updates.
 </li>
 </ul>
 
 
 
 
 
 
 Reasons to Join:
 
 
 
 
 
 
 <ul>
 <li>
 Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
 </li>
 <li>
 Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Amazon, Programmatic.
 </li>
 <li>
 Best in Industry Training - Strong leadership with legacy
 </li>
 </ul>
 
 
</div>

Ecommerce Specialist

BookMyShow

<div>
 
 BookMyShow is India&rsquo;s biggest entertainment company. We are the go to entertainment platform for millions of transacting users who watch movies and out of home entertainment. We also produce and manage the biggest music events, live performances, sports, plays across India such as Lollapalooza, Coldplay, Ed Sheeran, Bandland, Guns N&rsquo; Roses, U2, Cirque De Soleil, Indian Premier League and others.
 
 
 
 
 From the wild ecstasy of Lollapalooza to the soulful strains of Coldplay, the fiery chords of Ed Sheeran, the rebellious anthems of Guns N&rsquo; Roses, the celestial hymns of U2, the whimsical enchantment of Cirque du Soleil, and the roaring fervor of the Indian Premier League, we orchestrate a pantheon of experiences that dazzle the subcontinent. Our rocket ship launched in 2007 and we are travelling at breakneck speed as we create communities and redefine the entertainment experience space in India; we are literally defining the concert economy.
 
 
 
 
 Your Profile
 
 
 
 <ul>
 <li>
 Execute campaigns to enhance customer lifecycle customer value, through retention marketing initiatives
 </li>
 <li>
 Liaise with the business intelligence and data sciences team to improve the effectiveness of CLM Campaigns.
 </li>
 <li>
 Liaise with CLM platforms and solution providers to ensure that campaign deliverables are achieved.
 </li>
 <li>
 Execute monthly weekly &amp; daily CLM campaigns.
 </li>
 <li>
 Ensure that the reporting cadence with various platforms for retention campaigns is followed
 </li>
 <li>
 Collaborate with internal stakeholders: Marketing, Engineering, Product
 </li>
 <li>
 Collaborate with external stakeholders: Platforms, Vendors
 </li>
 <li>
 Work with design &amp; creative team to ensure that the campaigns are executed timely and achieve the brand KPIs
 </li>
 <li>
 Effective planning and execution
 </li>
 <li>
 Insight building and analysis from data
 
 
 </li>
 </ul>
 
 Your Checklist
 
 
 
 <ul>
 <li>
 1 to 3 years of working experience as CLM professional working on consumer retention in brands or CLM agencies.
 </li>
 <li>
 Should have basic knowledge of Email and Mobile Marketing. (Kenscio, Mail chimp, Sendgrid etc for Email and App &amp; web re-engagements platforms: CleverTap, Web Engage, Moengage, etc)
 </li>
 <li>
 Agency or Brand experience execution of CLM &amp; retention marketing campaigns
 </li>
 <li>
 Capability to execute multiple campaigns across Notifications, Email, App &amp; web Notifications
 </li>
 <li>
 Should have capability to create data cohorts and use insight mining to execute campaigns and bring effective and efficient results
 </li>
 <li>
 Execution experience of mobile and email marketing
 </li>
 <li>
 Create campaign reports with attribution tracking &amp; campaign deliveries
 </li>
 </ul>
</div>

Executive - Customer Lifecycle Marketing (Clevertap / Web Engage)

IndusInd Bank

<div>
 
 
 Job title
 
 : Program Manager (Investments Analytics &amp; Campaigns)
 
 
 
 Location
 
 : Mumbai Office
 
 
 
 BU/Function
 
 : Consumer &amp; Affluent Banking (Investments)
 
 
 
 Reports to
 
 : Senior Management
 
 
 
 
 
 
 Role Details
 
 
 
 Campaign management &amp; Investment analytics have become key growth drivers to build AUM via SIPs &amp; engaging existing bank customers on various Investment products. If you have inquisitive mindset with great analytics &amp; moderate digital marketing skills. Looking forward to tackle interesting business problems and make an impact, join us!
 
 
 
 
 
 
 Overall Job Description
 
 
 <ul>
 <li>
 Deliver on dash boards &amp; analytical solutions pertaining to Investments at bank level (Affluent &amp; Consumer banking) using advanced statistical methods, leveraging deep business understanding and analytical expertise.
 </li>
 <li>
 Preparing analytical reports &amp; sales+ Budget planning to the management team on Investments to devise campaigns &amp; cross sell strategies (Investment products)
 </li>
 <li>
 Designing end-to-end cross sell models on ETB customers through B2C &amp; via channels
 </li>
 <li>
 Work on critical business analysis to drive positive impact on channel performance, product offering, customer experience and sales.
 </li>
 <li>
 Stay abreast of current business developments and coordination with key stakeholders like digital, product, campaign, MIS &amp; marketing teams.
 </li>
 <li>
 Successfully engage in multiple project initiatives simultaneously
 </li>
 <li>
 Analytical solutions around (but not limited to): Cross sell, Forecasting, Propensity modelling, Segmentations, Campaign optimization.
 </li>
 </ul>
 
 
 
 
 
 
 EDUCATION
 
 
 
 
 
 Essential requirement:
 
 
 <ul>
 <li>
 Graduate / PG (Statistics/ Business Management/ Economics)
 </li>
 <li>
 5+ years of industry experience in the same field ( Banks/ AMCs/ Fintech/ Investments/ Brokerage houses)
 </li>
 </ul>
 
 
 
 
 
 Preferred:
 
 Experience in to same field (Investments) &amp; Tier I business school
 
 
 
 
 
 
 
 WORK EXPERIENCE
 
 
 
 
 
 
 
 
 Essential requirement: Excel, Power Point, Investment products
 
 
 
 
 
 
 
 Any specific requirements
 
 
 <ul>
 <li>
 Strong analytical and quantitative problem-solving skills
 </li>
 <li>
 Inquisitiveness and a desire for continuous self-improvement and development of new skills.
 </li>
 <li>
 Knowledge and experience of Investment products
 </li>
 </ul>
 
 
 
 
 
 Desired Behavioral / Functional Traits
 
 
 <ul>
 <li>
 Excellent interpersonal skills
 </li>
 <li>
 Good communication skills
 </li>
 <li>
 Results orientated, committed and with strong sense of discipline
 </li>
 </ul>
</div>

Program Manager -Investments Analytics & Campaigns

Aditya Birla Fashion and Retail Ltd.

<div>
 
 The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in
 
 Luxury, Brand (Lifestyle, and FMCG) industries
 
 and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires
 
 a creative bent of mind,
 
 an eye for detail with a passion for luxury retail.
 
 
 
 
 
 
 Brand Awareness and Consumer Relationship
 
 
 <ul>
 <li>
 Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
 </li>
 <li>
 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
 </li>
 <li>
 Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
 </li>
 <li>
 Identify and develop customer insights of core TG (HNI/UHNI)
 </li>
 </ul>
 
 
 
 
 Brand Custodian
 
 
 <ul>
 <li>
 Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
 </li>
 <li>
 Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
 </li>
 <li>
 Develop and manage a comprehensive communications strategy, including brand design, Online/ offline media management, In store communication and all other consumer facing touch points.
 </li>
 <li>
 Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
 </li>
 </ul>
 
 
 
 
 Go to market campaigns
 
 
 <ul>
 <li>
 Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
 </li>
 <li>
 Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
 </li>
 <li>
 Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
 </li>
 </ul>
 
 
 
 
 Agency, vendors and media management
 
 
 <ul>
 <li>
 Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital &amp; media), consultants and media companies, control budgets for each and track ROI.
 </li>
 <li>
 Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
 </li>
 <li>
 Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
 </li>
 <li>
 Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
 </li>
 <li>
 Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
 <ul>
 <li>
 Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
 </li>
 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
 <li>
 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Social Media Marketing
 
 
 <ul>
 <li>
 Develop, design and execute social media campaigns that enhance brand visibility and engagement.
 </li>
 <li>
 Monitor trends and adapt strategies to maintain relevance brand communications for GL.
 </li>
 </ul>
 
 
 
 
 Content Creation
 
 
 <ul>
 <li>
 Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
 </li>
 <li>
 Ideate, plan and execute content that covers the goings on in the store
 </li>
 <li>
 Collaborate with creative teams to produce compelling visual and written content.
 </li>
 </ul>
 
 
 
 
 External and Internal stakeholder relations
 
 
 <ul>
 <li>
 Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
 </li>
 </ul>
 
 
 <ul>
 <li>
 Manage internal (Store/ retail/ ecommerce/ CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
 </li>
 </ul>
</div>

Brand Marketing Manager- Galeries Lafayette

HGS Interactive

<div>
 
 
 
 Ad Ops Executives
 
 
 
 
 Experience: 1 -3 years
 
 
 Location: Mumbai (Prabhadevi) |
 
 WFO
 
 
 
 Rotational week offs
 
 
 General shift: 9.30 AM to 7 PM
 
 
 
 
 
 
 
 Requirements:
 
 
 
 <ul>
 <li>
 1-3 years of experience in content marketing, digital marketing, or a similar role
 </li>
 <li>
 Preferred Qualification: Bachelor&rsquo;s degree in marketing, Communications, Business, or a related field.
 </li>
 <li>
 Familiarity with streaming platforms and a passion for entertainment content, particularly on Jiostar or any other OTT platform content library.
 </li>
 <li>
 Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance[1] analysis.
 </li>
 <li>
 Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
 </li>
 <li>
 Ability to work collaboratively in a fast-paced, cross-functional environment.
 </li>
 <li>
 Familiarity with social media platforms and emerging trends in digital marketing is a plus.
 </li>
 <li>
 Understanding of Tools - Tableau, Meta, Google dashboards, Clever Tap will be an advantage
 </li>
 <li>
 Should understand and must have worked on Go to marketing strategy in the past along with Segmentation Campaign
 </li>
 </ul>
 
 
 
 Responsibilities of the Candidate:
 
 
 
 <ul>
 <li>
 Collaborate with the Content &amp; Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement.
 </li>
 <li>
 Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
 </li>
 <li>
 Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption.
 </li>
 <li>
 Utilize data-driven insights to identify trends, analyze user behavior, and refine content recommendations and positioning.
 </li>
 <li>
 Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
 </li>
 <li>
 Stay up to date with industry trends and best practices in on-platform content marketing.
 </li>
 <li>
 Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.
 </li>
 </ul>
</div>

Media Assistant

<div>
 
 
 About BDO India
 
 
 
 BDO India LLP is the India member firm of BDO International. BDO India offers strategic, operational, accounting, tax &amp; regulatory, digital advisory and assistance for both domestic and international organisations across a range of industries. We are led by more than 300 Partners &amp; Directors with a team of over 11000 professionals operating across 14 cities &ndash; Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Hyderabad, Goa, Kochi, Kolkata, Mumbai, New Delhi-Gurugram and Pune. We take pride in our service portfolio on the backing of a rich blend of experience and expertise, bringing to the fore a work culture that is both client-centric and knowledge-driven. Our portfolio is backed by a partner-driven approach to offer tailor-made solutions ensuring quality excellence &amp; time efficiencies.
 
 
 
 
 
 
 About Marketing &amp; Communication
 
 
 
 Aligned with the guidelines shared by BDO Global, our team of Marketing and Communication executives work together to enhance the brand value of BDO in India. We work together with service line teams, to take to market new offerings through innovative and engaging campaigns and from a corporate perspective remain a custodian of the brand and strategise to enhance its visibility. Leveraging new techniques of marketing and communications, our team works across diverse avenues including design, digital, events, PR, content and communications.
 
 
 
 
 
 
 Roles and Responsibilities:
 
 
 
 
 Content Creation:
 
 
 <ul>
 <li>
 Develop comprehensive content strategies aligned with organisational goals and target audience preferences.
 </li>
 <li>
 Generate high-quality, original content that resonates with the target audience across various formats, including articles, blogs, videos, infographics, and podcasts.
 </li>
 <li>
 Conduct thorough research on industry trends, competitor activities, and audience demographics to aid content development.
 </li>
 <li>
 Collaborate with internal stakeholders, subject matter experts, and external partners to gather insights and ensure content accuracy and relevance.
 </li>
 </ul>
 
 
 
 
 
 Strategic Communication Management:
 
 
 <ul>
 <li>
 Craft clear and impactful messaging for internal and external communications, including press releases, executive communications, and company announcements.
 </li>
 <li>
 Develop crisis communication plans and protocols to effectively manage and mitigate reputational risks.
 </li>
 <li>
 Maintain brand voice and tone guidelines per existing brand guidelines to ensure consistency across all communication channels.
 </li>
 <li>
 Monitor and analyse communication metrics to measure the effectiveness of messaging strategies and make data-driven adjustments as necessary.
 </li>
 </ul>
 
 
 
 
 
 Social Media Engagement and Campaigning:
 
 
 <ul>
 <li>
 Adept with social media platforms for understanding trends and ideating on new social media campaigns, to enhance engagement.
 </li>
 <li>
 Drive social media engagement and community growth through compelling content, interactive campaigns, and strategic audience targeting.
 </li>
 <li>
 Monitor social media channels for trends, conversations, and opportunities to participate in relevant discussions and amplify brand messaging.
 </li>
 </ul>
 
 
 
 
 
 Content Architecture Design:
 
 
 <ul>
 <li>
 Define and implement content architecture frameworks for websites, mobile apps, and other digital platforms to enhance user experience and navigation.
 </li>
 <li>
 Collaborate with UX/UI designers and developers to integrate content structures seamlessly into digital products and platforms.
 </li>
 <li>
 Conduct usability testing and gather user feedback to iteratively improve content architecture and information hierarchy.
 </li>
 </ul>
 
 
 
 
 
 Campaign Conceptualization and Coordination:
 
 
 <ul>
 <li>
 Lead cross-functional teams in the development and execution of integrated marketing campaigns, including branding initiatives, product launches, etc.
 </li>
 <li>
 Monitor campaign performance metrics, such as reach, engagement, and conversion rates, and optimise strategies for maximum impact and ROI.
 </li>
 </ul>
 
 
 
 
 
 Content Editing and Enhancement:
 
 
 <ul>
 <li>
 Manage comprehensive content audits with the team to identify gaps, inconsistencies, and opportunities for optimisation.
 </li>
 <li>
 Oversee and guide the team on content alignment for grammar, style, clarity, and accuracy, ensuring adherence to brand guidelines and editorial standards.
 </li>
 <li>
 Provide constructive feedback and guidance to content creators to elevate the quality and effectiveness of their work.
 </li>
 <li>
 Implement SEO best practices to optimise content for search visibility and organic traffic growth.
 </li>
 </ul>
 
 
 
 
 
 Adaptability in High-Pressure Environments:
 
 
 <ul>
 <li>
 Thrive in dynamic and fast-paced environments, managing multiple projects simultaneously while maintaining attention to detail and meeting tight deadlines.
 </li>
 <li>
 Remain agile and flexible in responding to evolving business priorities, industry trends, and customer feedback.
 </li>
 <li>
 Demonstrate resilience and composure under pressure, problem-solving effectively and maintaining a positive attitude in challenging situations.
 </li>
 </ul>
 
 
 
 
 
 Utilization of AI Tools for Content Optimization:
 
 
 <ul>
 <li>
 Leverage artificial intelligence and machine learning algorithms to analyse content performance, predict audience preferences, and personalise recommendations.
 </li>
 <li>
 Explore and experiment with emerging AI technologies, such as natural language generation (NLG) and content generation algorithms, to streamline content production processes and enhance creativity.
 </li>
 </ul>
 
 
 
 
 
 Project Management
 
 
 <ul>
 <li>
 Hands-on in leading projects with business teams, providing support from content as well as overall marketing perspective.
 </li>
 <li>
 Ability to manage and execute end-to-end campaigns independently with business, corporate and leadership teams including outlining content agendas, aligning stakeholders, executing programmes, etc.
 </li>
 </ul>
 
 
 
 
 Qualifications:
 
 <ul>
 <li>
 Master&rsquo;s degree in English, Literature, Business Administration, Communications, Mass Media, Journalism, Marketing, Design, Fine Arts, or Visual Communication (or a related field).
 </li>
 <li>
 Minimum 10&ndash;11 years of professional experience in a corporate environment in creative/communications/branding/design management roles.
 </li>
 </ul>
</div>

Content Manager

Ipca Laboratories Limited

<div>
 
 
 Ipca Laboratories Ltd is hiring into Product Management Team for below mentioned positions, based at Mumbai.
 
 
 
 
 Product Manager, Senior Product Manager
 
 
 
 
 Segment : Rheumatology
 
 
 
 
 
 
 
 Job Summary:
 
 
 
 Candidate will be responsible for handling marketing function of Rheumatology / Ortho Segment.
 
 
 Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
 
 
 Design Promotional / communication strategies for the assigned brand.
 
 
 Liaison with external agencies to develop compelling brand communication.
 
 
 Customer oriented campaign &amp; special activities for assigned brands.
 
 
 Monitoring business performance and external environment and deliver corrective action as required to meet the business objectives.
 
 
 Act as brand champion to create enthusiasm among internal customer.
 
 
 
 
 
 
 Desired Candidate Profile:
 
 
 
 B. Pharma or B. Sc.
 
 
 Min 3-4 yrs Experience into marketing (Pharma PMT)
 
 
 Experience in any segment with Marketing Orientation
 
 
 Exceptionally well organized with a track record that demonstrates self motivation, creativity
 
 
 Candidate should be excellent in written &amp; verbal communication
 
 
 
 
 
 Interested applicants share resume at
 
 neha.jaybhaye@ipca.com
 
 
 
 
</div>

Product Manager / Senior Product Manager - Rheumatology

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