manager - digital marketing Jobs in Mumbai

manager - digital marketing

marketing manager

project manager

project manager coordinator Jobs in Mumbai

project manager coordinator

campaign manager

Nykaa

<div>
 
 
 Role Overview:
 
 Assistant Manager &ndash; Influencer Marketing to manage and scale influencer campaigns across Nykaa&rsquo;s ecosystem. This role requires end-to-end campaign delivery, strong stakeholder management, relationship building with key influencers, and data-driven decision-making. The ideal candidate will thrive in a fast-paced environment, have an eye for detail, and a deep understanding of social media and influencer marketing trends.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 
 
 1. Campaign Management &amp; Target Delivery
 
 
 <ul>
 <li>
 Manage timely execution (TAT) and delivery volume of:
 </li>
 <li>
 Influencer x Brand-Funded campaigns
 </li>
 <li>
 Influencer x Nykaa Sale campaigns
 </li>
 <li>
 Influencer x Nykaa Affiliate Program (NAP) campaigns
 </li>
 <li>
 Ensure smooth coordination and guestlisting for Nykaa influencer-driven events
 </li>
 <li>
 Track and improve Brand Partner NPS, measured by campaign satisfaction and repeat collaborations
 </li>
 </ul>
 
 
 
 
 
 2. Influencer Relationship Management
 
 
 <ul>
 <li>
 Build and nurture long-term relationships with top-tier and emerging influencers
 </li>
 <li>
 Drive growth in new influencer collaborations by identifying fresh, relevant voices
 </li>
 <li>
 Oversee the negotiation and closure of blanket contracts with key creators
 </li>
 <li>
 Track and enhance Influencer NPS through proactive communication and campaign excellence
 </li>
 </ul>
 
 
 
 
 
 3. Data Tracking, Reporting &amp; Analysis
 
 
 <ul>
 <li>
 Own weekly, monthly, and quarterly reporting across all influencer campaigns and partnerships
 </li>
 <li>
 Analyze performance metrics (reach, engagement, conversions, etc.) and implement insights to optimize future campaigns
 </li>
 <li>
 Ensure timely submission and accuracy of all influencer performance reports
 </li>
 </ul>
 
 
 
 
 
 4. Cross-Team Collaboration
 
 
 <ul>
 <li>
 Work with multiple internal stakeholders for smooth campaign delivery:
 </li>
 <li>
 Import &amp; Domestic Brand Teams
 </li>
 <li>
 Social Media Team
 </li>
 <li>
 E-commerce Site Team
 </li>
 <li>
 Vendors &amp; External Agency Partners
 </li>
 <li>
 Act as the central point of coordination for cross-functional influencer-led initiative
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 4&ndash;6 years of experience in influencer marketing, brand partnerships, or social media
 </li>
 <li>
 Proven track record in managing large-scale influencer campaigns end-to-end
 </li>
 <li>
 Strong negotiation and relationship-building skills
 </li>
 <li>
 Excellent project management and multitasking abilities
 </li>
 <li>
 Analytical mindset with proficiency in reporting tools (Excel, Google Sheets, etc.)
 </li>
 <li>
 Prior experience with fashion or beauty brands is a plus
 </li>
 </ul>
 
 
</div>

Assistant Manager Influencer Marketing

<div>
 
 
 Job Overview:
 
 
 
 
 
 
 We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.
 
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Retention Strategy Development:
 
 
 <ul>
 <li>
 Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.
 </li>
 <li>
 Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.
 </li>
 </ul>
 
 
 
 
 
 Campaign Management:
 
 
 <ul>
 <li>
 Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.
 </li>
 <li>
 Optimize campaigns across email, SMS, push notifications, and in-app messaging.
 </li>
 <li>
 A/B test campaigns to determine what drives the best engagement and retention.
 </li>
 </ul>
 
 
 
 
 
 Data Analysis &amp; Reporting:
 
 
 <ul>
 <li>
 Monitor campaign performance and derive actionable insights using analytics tools.
 </li>
 <li>
 Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.
 </li>
 </ul>
 
 
 
 
 
 Collaboration:
 
 
 <ul>
 <li>
 Work closely with product, content, and marketing teams to align retention efforts with overall business goals.
 </li>
 <li>
 Partner with the design team to create engaging creatives and messaging.
 </li>
 </ul>
 
 
 
 
 
 Tool Expertise:
 
 
 <ul>
 <li>
 Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.
 </li>
 <li>
 Stay updated with the latest features of these platforms and implement best practices.
 </li>
 </ul>
 
 
 
 
 
 Customer Insights:
 
 
 <ul>
 <li>
 Gather and interpret customer feedback to improve retention strategies.
 </li>
 <li>
 Identify patterns and trends in customer behavior to predict churn and take proactive measures.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge and Skill / Qualification Requirements:
 
 
 
 
 
 <ul>
 <li>
 1&ndash;3 years of experience in retention marketing or customer lifecycle management.
 </li>
 <li>
 Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
 </li>
 <li>
 Strong analytical skills and a data-driven mindset.
 </li>
 <li>
 Familiarity with segmentation, A/B testing, and campaign optimization.
 </li>
 <li>
 Excellent communication skills with a focus on creating customer-centric strategies.
 </li>
 </ul>
 
 
</div>

Retention Marketing - Senior Executive - CRM

SUN PHARMA

<div>
 
 
 Job Title:
 
 Senior Manager - Digital Marketing (Consumer Healthcare)
 
 
 
 Business Unit:
 
 Consumer Healthcare
 
 
 
 Location:
 
 Sun House, Goregaon East, Mumbai
 
 
 
 
 
 
 At Sun Pharma, we commit to helping you
 
 &ldquo;Create your own sunshine&rdquo;
 
 &mdash; by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
 
 
 Are You Ready to Create Your Own Sunshine?
 
 
 
 
 As you enter the Sun Pharma world, you&rsquo;ll find yourself becoming &lsquo;Better every day&rsquo; through continuous progress. Exhibit self-drive as you &lsquo;Take charge&rsquo; and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we &lsquo;Thrive together&rsquo; and support each other&rsquo;s journeys.&rdquo;
 
 
 
 
 
 
 Position Summary:
 
 
 
 Sun Pharma Consumer Healthcare is seeking a dynamic Digital Marketing Manager to drive digital-first and e-commerce&ndash;dominated brand launches across Revital and Prohance. This role will be responsible for:
 
 <ul>
 <li>
 Leading A+ content &amp; product listings across Amazon, Flipkart, Q-commerce &amp; other key partners
 </li>
 <li>
 Driving full-funnel integrated digital demand generation campaigns (Develop Implement Track)
 </li>
 <li>
 Building scalable influencer marketing programs to drive consideration on brands
 </li>
 <li>
 Strengthening brand discoverability through search, content, SEO &amp; retail media
 </li>
 <li>
 Monitoring sales performance, conversion metrics &amp; ROI to fuel continuous optimization
 </li>
 </ul>
 
 
 
 
 The role requires strong digital-first thinking, analytical capability, and a hands-on approach to campaign execution and growth.
 
 
 
 
 
 
 Key responsibilities:
 
 
 
 
 Digital &amp; E-Commerce Launch Leadership:
 
 
 <ul>
 <li>
 Partner with Brand Managers to design and execute digital-first GTM plans for new launches under Revital &amp; Prohance.
 </li>
 <li>
 Coordinate with marketplaces and Q-commerce platforms for launch visibility, retail media plans, and content readiness.
 </li>
 <li>
 Build and refresh brand storefronts and manage digital shelf excellence.
 </li>
 </ul>
 
 
 
 
 
 A+ Content, Listings &amp; Digital Shelf Management:
 
 
 <ul>
 <li>
 Own creation, optimization and governance of A+ content, enhanced brand content, and product detail pages across platforms.
 </li>
 <li>
 Work with Creative, Copywriting &amp; Design partners to develop images, videos, infographics, SEO-friendly copy, and comparison charts.
 </li>
 <li>
 Benchmark competitor content regularly and maintain best-in-class listing hygiene.
 </li>
 <li>
 Ensure consistency of brand tonality and adherence to regulatory norms across all listings
 </li>
 </ul>
 
 
 
 
 
 Full-Funnel Digital Campaigns &amp; Demand Generation:
 
 
 <ul>
 <li>
 Plan and execute always-on &amp; burst campaigns across digital platforms&mdash;Meta, Google, YouTube, Amazon Ads, Influencers &amp; Affiliates.
 </li>
 <li>
 Build full-funnel digital ecosystems spanning Awareness &rarr; Consideration &rarr; Conversion &rarr; Retention.
 </li>
 <li>
 Own performance marketing strategy for ecommerce &amp; D2C: CPC, ROAS, new-to-brand recruitment, remarketing.
 </li>
 <li>
 Collaborate with media agencies to track campaign effectiveness, viewability, CTR, conversions &amp; revenue contribution.
 </li>
 </ul>
 
 
 
 
 
 Influencer &amp; Content Marketing:
 
 
 <ul>
 <li>
 Identify, onboard and manage influencers, creators &amp; category experts across formats (Reels, YT videos, product reviews).
 </li>
 <li>
 Build influencer playbooks for new launches, RTBs and category stories.
 </li>
 <li>
 Manage barter, paid &amp; affiliate-driven influencer collaborations.
 </li>
 <li>
 Track creator performance, content quality and downstream impact on awareness, consideration &amp; sales.
 </li>
 </ul>
 
 
 
 
 
 Brand Discoverability (Search, SEO, Platform Media &amp; Content):
 
 
 <ul>
 <li>
 Drive search optimization across Amazon, Flipkart, and Google (keyword research, ranking, bids, content strategy).
 </li>
 <li>
 Enhance discoverability through retail media planning on Amazon, Flipkart Ads, Zepto Ad Manager, BigBasket Ads etc.
 </li>
 <li>
 Leverage content marketing to boost organic visibility&mdash;blogs, videos, Q&amp;A, review management &amp; UGC.
 </li>
 <li>
 Monitor organic rankings, share of search, and category shelf placement.
 </li>
 </ul>
 
 
 
 
 
 Sales Analytics, Insights &amp; ROI Measurement:
 
 
 <ul>
 <li>
 Track platform-wise sales, traffic, conversions, ratings/reviews, and share metrics.
 </li>
 <li>
 Develop dashboards for weekly performance reviews:
 </li>
 <li>
 ROAS
 </li>
 <li>
 CAC
 </li>
 <li>
 ACOS (Amazon)
 </li>
 <li>
 NTB %
 </li>
 <li>
 Product page conversion %
 </li>
 <li>
 Review sentiment
 </li>
 <li>
 Partner with finance &amp; ecommerce teams for accurate forecasting and ROI benchmarking.
 </li>
 <li>
 Identify growth levers using cohort analysis, funnel drop-offs, media efficiency and competitive pricing insights.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional &amp; External Collaboration:
 
 
 <ul>
 <li>
 Work closely with Brand, E-com, Creative, Insights, Sales, SCM &amp; Packaging teams to execute digital projects.
 </li>
 <li>
 Manage agencies across creative, performance media, influencer networks and platform partners.
 </li>
 </ul>
 
 
 
 
 
 Educational Qualification:
 
 MBA/PGDM in Marketing, Digital Marketing or related fields.
 
 
 
 Experience:
 
 7&ndash;8 years in Digital Marketing / E-Commerce Marketing
 
 <ul>
 <li>
 Experience in consumer brands, D2C, FMCG, health &amp; wellness preferred.
 </li>
 <li>
 Experience of designing and executing 360-degree digital marketing campaigns at scale
 </li>
 <li>
 Demonstrable experience in translating consumer insights into memorable digital campaigns
 </li>
 <li>
 Experience in identifying consumer journey touch points and devising digital campaigns that engage, inform and motivate
 </li>
 <li>
 Deep understanding of the workings of digital platforms such as YouTube, Search, Meta, OTT etc. - media buying, planning and user targeting options on these platforms
 </li>
 <li>
 Demonstrable experience leading and managing Online Video campaigns, SEO/SEM, Influencer marketing social media and display/programmatic advertising campaigns
 </li>
 <li>
 Experience of planning and executing performance marketing campaigns preferably for e-com business/D2C
 </li>
 <li>
 Experience of building digital content for social media and website
 </li>
 <li>
 Knowledge of website analytics tools (e.g., Google Analytics, SEMRush) and social media listening tools (eg:Radian6, Meltwater) &ndash; preferable.
 </li>
 <li>
 Experience in setting up and optimizing Google Adwords, FB, Insta and YouTube campaigns
 </li>
 <li>
 Experience of managing media and digital agencies
 </li>
 <li>
 Basic knowledge of HTML, tags and search console&rsquo;s development
 </li>
 <li>
 Strong analytical skills and data-driven thinking
 </li>
 </ul>
 
 
 
 
 
 Your Success Matters to Us
 
 
 
 
 
 At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth.
 
 Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let&rsquo;s create a brighter future together!
 
 
 
 
 
 
 
 
 Disclaimer:
 
 
 
 The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
 
 
</div>

Senior Manager Digital Marketing (CHC)

Franklin Templeton India

<div>
 At Franklin Templeton, we&rsquo;re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that&rsquo;s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients&rsquo; achievements.
 
 
 
 Come join us in delivering better outcomes for our clients around the world!
 
 
 
 We are seeking a digital marketing professional to drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences. This role is pivotal in driving investor awareness, increasing transaction volumes, and enhancing experiences for both customers and distributors through data-driven campaigns, platform optimization, and cross-functional collaboration.
 
 
 
 Digital Acquisition &amp; Campaign Management
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize SEO, SEM, programmatic, social, and other performance marketing campaigns targeting defined investor segments.
 </li>
 <li>
 Drive conversion optimization to maximize ROI on marketing spend.
 </li>
 <li>
 Monitor campaign performance using analytics tools and adjust strategies in real time.
 
 
 </li>
 </ul>
 
 Data-Driven Engagement &amp; Retention
 
 
 
 <ul>
 <li>
 Utilize Customer Data Platforms (CDPs) and Business Intelligence (BI) models to deliver personalized email campaigns, notifications, and recommendations.
 </li>
 <li>
 Implement lifecycle marketing programs to engage investors and distributors meaningfully, increasing frequency and value of transactions.
 
 
 </li>
 </ul>
 
 Digital Platform Management &amp; Transformation
 
 
 
 <ul>
 <li>
 Oversee website, landing pages, GA, and analytics dashboards for insights and usability improvements.
 </li>
 <li>
 Lead initiatives to simplify investor journeys, enhance platform intuitiveness, and reduce friction in transactions.
 </li>
 <li>
 Explore and implement AI-driven solutions to improve experience, personalization, and operational efficiency.
 
 
 </li>
 </ul>
 
 Cross - Functional Collaboration
 
 
 
 <ul>
 <li>
 Work closely with Agency partners, Product, Technology, and Operations teams to integrate digital marketing insights into platform enhancements.
 </li>
 <li>
 Provide performance dashboards to leadership to demonstrate impact on investor acquisition, engagement, and transactions.
 
 
 </li>
 </ul>
 
 Strategic Leadership &amp; Vision
 
 
 
 <ul>
 <li>
 Shape the digital marketing roadmap aligned with brand goals, investor behaviour trends, and competitive landscape.
 </li>
 <li>
 Champion a test-and-learn culture to drive innovation across channels and platforms.
 </li>
 <li>
 Stay abreast of emerging technologies, tools, and regulatory changes impacting digital marketing in BFSI
 
 
 </li>
 </ul>
 
 What ideal qualifications, skills &amp; experience would help someone to be successful?
 
 
 
 <ul>
 <li>
 Postgraduate degree in Management is preferred.
 </li>
 <li>
 8&ndash;10 years of experience in digital marketing, ideally within asset management or the broader BFSI sector.
 </li>
 <li>
 Strong analytical mindset with the ability to interpret data, market trends, and campaign performance.
 </li>
 <li>
 Ability to bridge storytelling, technology, and campaign logic - combining content, code, and customer insights.
 </li>
 <li>
 Understanding of compliance and regulatory frameworks in mutual fund marketing.
 </li>
 <li>
 Excellent communication and presentation skills, with the ability to influence stakeholders across levels.
 </li>
 <li>
 Experience with CDPs (e.g., Salesforce, Adobe Experience Platform) &amp;CMS platforms
 </li>
 <li>
 Familiarity with GA4, SEO tools (e.g., SEMrush, Ahrefs), Analytics tools and campaign platforms (Google Ads, Meta, DV360).
 </li>
 <li>
 NISM-Series-V-A: Mutual Fund Distributors Certification is mandatory.
 
 
 </li>
 </ul>
 
 Work Shift Timings - 9:00 AM - 6:00 PM IST
 
 
 
 '
 
 
 
 
 
 
 Experience our welcoming culture and reach your professional and personal potential!
 
 
 
 
 
 
 Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there&rsquo;s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.
 
 
 Hear more from our employees
 
 
 By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life&rsquo;s adventures, taking care of your family members, or making a positive impact in your community, we aim to have them covered.
 
 
 
 Highlights Of Our Benefits Include
 
 
 
 <ul>
 <li>
 Professional development growth opportunities through in-house classes and over 150 Web-based training courses
 </li>
 <li>
 An educational assistance program to financially help employees seeking continuing education
 </li>
 <li>
 Medical, Life and Personal Accident Insurance benefit for employees. Medical insurance also cover employee&rsquo;s dependents (spouses, children and dependent parents)
 </li>
 <li>
 Life insurance for protection of employees&rsquo; families
 </li>
 <li>
 Personal accident insurance for protection of employees and their families
 </li>
 <li>
 Personal loan assistance
 </li>
 <li>
 Employee Stock Investment Plan (ESIP)
 </li>
 <li>
 Annual recognition programme
 </li>
 <li>
 Volunteer services and paid time off for volunteering
 </li>
 <li>
 12 weeks Paternity leave
 </li>
 <li>
 Located in the heart of Mumbai in the One International Centre, with spectacular views of the buzzing city
 </li>
 <li>
 Walking distance of 100 meters from Western/Central railway station, accessible by road and local rail from all parts of the city
 
 
 </li>
 </ul>
 
 
 Learn more about the wide range of benefits we offer at Franklin Templeton
 
 
 
 
 Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
 
 
 Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
</div>

Manager - Digital Marketing

Ecommerce Analyst

<div>
 
 
 Role Overview :
 
 Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 <ul>
 <li>
 Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
 </li>
 <li>
 Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
 </li>
 <li>
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 <li>
 Optimize install campaigns to improve cost per install, installation rates, post install performance.
 </li>
 <li>
 Manage all the programmatic campaigns &ndash; from ideation to media planning and optimization.
 </li>
 <li>
 Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
 </li>
 <li>
 Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
 </li>
 <li>
 Identify trends and insights, and optimize spend and performance based on the insights
 </li>
 <li>
 Plan, execute and measure experiments and conversion tests
 </li>
 <li>
 Collaborate with internal teams to create landing pages and optimize the user experience
 </li>
 <li>
 Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
 </li>
 <li>
 Instrument conversion points and optimizes user funnels
 </li>
 <li>
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
 </li>
 <li>
 Managing budgets and financial for digital marketing initiatives for the organization.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 7&ndash;10 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
 </li>
 <li>
 Strong understanding of audience strategy, media planning, attribution models, and martech tools.
 </li>
 <li>
 Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
 </li>
 <li>
 Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
 </li>
 <li>
 Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
 </li>
 <li>
 Strategic thinker with a data-first approach to solving problems.
 </li>
 <li>
 Experimentative mindset with ability to test, iterate, and scale rapidly.
 </li>
 <li>
 Strong stakeholder management and collaboration skills across cross-functional teams.
 </li>
 <li>
 Capability to mentor and grow junior team members while fostering cross-business learning.
 </li>
 </ul>
 
 
</div>

Manager/Senior Manager Performance Marketing

Purplle.com

<div>
 
 Role Objective
 
 
 
 We are looking for a creative and detail-oriented VM Designer who will own the end-to-end design and execution support for GTM launches, seasonal VM campaigns, and store planograms. The role will act as a central creative backbone for all stores, supporting RVMs with timely, impactful, and consistent VM assets.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Creative Design &amp; Campaign Execution
 </li>
 <li>
 Design all GTM and seasonal creatives for VM campaigns across stores.
 </li>
 <li>
 Create campaign creatives, in-store collaterals, offer creatives, and communication layouts.
 </li>
 <li>
 Develop campaign videos for offers, launches, and seasonal activities.
 </li>
 <li>
 Ensure consistency of brand guidelines across all VM outputs.
 </li>
 <li>
 RVM Creative Support
 </li>
 <li>
 Act as the central creative support for RVMs for all VM-related design needs.
 </li>
 <li>
 Share ready-to-use creatives, adaptations, and execution guidelines.
 </li>
 <li>
 Provide quick turnarounds for urgent store-level creative requirements.
 </li>
 <li>
 Planogram &amp; Assortment Management
 </li>
 <li>
 Create and update planograms for:
 </li>
 <ul>
 <li>
 Skincare
 </li>
 <li>
 Haircare
 </li>
 <li>
 Makeup
 </li>
 <li>
 Other key categories
 </li>
 </ul>
 <li>
 Manage quarterly changeovers of planograms and creatives based on:
 </li>
 <ul>
 <li>
 Assortment changes
 </li>
 <li>
 New launches
 </li>
 <li>
 Performance and demand
 </li>
 </ul>
 <li>
 Content &amp; CMS Management
 </li>
 <li>
 Manage and update all VM creatives on the CMS software.
 </li>
 <li>
 Ensure centralized content control for all stores.
 </li>
 <li>
 Maintain correct versioning, naming, and timely uploads of creatives.
 </li>
 <li>
 Documentation &amp; VM Library
 </li>
 <li>
 Create and maintain a central VM library covering:
 </li>
 <ul>
 <li>
 Events
 </li>
 <li>
 Audits
 </li>
 <li>
 R&amp;Ms
 </li>
 <li>
 Campaign executions
 </li>
 </ul>
 <li>
 Organize images, videos, and documents for easy access and reference.
 </li>
 <li>
 Reporting &amp; Tracker Communication
 </li>
 <li>
 Compile and flash weekly trackers to RVMs covering:
 </li>
 <ul>
 <li>
 Store audits
 </li>
 <li>
 Campaign executions
 </li>
 <li>
 VM compliance status
 </li>
 </ul>
 <li>
 Support data visualization and structured reporting for VM reviews.
 
 </li>
 </ul>
 
 Key Skills &amp; Competencies
 
 
 
 <ul>
 <li>
 Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects preferred).
 </li>
 <li>
 Experience in retail VM design, planograms, and in-store communication.
 </li>
 <li>
 Basic understanding of CMS/content management tools.
 </li>
 <li>
 Ability to manage multiple campaigns and timelines.
 </li>
 <li>
 Strong coordination and communication skills with field teams (RVMs/AVMs).
 </li>
 <li>
 Eye for detail, layout, and commercial retail aesthetics.
 
 
 </li>
 </ul>
 
 Preferred Experience
 
 
 
 <ul>
 <li>
 2&ndash;5 years of experience in Retail VM / Brand Design / Store Communication.
 </li>
 <li>
 Experience in beauty, fashion, or FMCG retail is a plus.
 
 
 </li>
 </ul>
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Senior Executive - Visual Merchandiser

Explore 89+ Campaign manager in Mumbai this January. Find roles across top companies and apply now to boost your career.