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category manager

Bluebird Technologies

Category Manager &ndash; Corporate &amp; LMT (Modern Trade)Location: Karachi Company: Bluebird Technologies Job Type: Full-TimeYou&rsquo;ll manage our product categories across major modern trade accounts&mdash;supermarkets, hypermarkets, LMT chains, and corporate clients. Your work will cover listings, pricing, promotions, product visibility, and day-to-day coordination with both internal teams and store teams. The goal is simple: grow sales, improve availability, and strengthen our presence in modern trade.Key Responsibilities1. Category Strategy &amp; Planning<ul><li>Build and execute category plans aligned with company targets.</li><li>Analyze sales trends, margins, and market data to identify opportunities.</li><li>Recommend SKU additions, removals, and assortment improvements.</li></ul>2. Product Listing &amp; Induction<ul><li>Handle the complete listing process for new SKUs across supermarkets and LMTs.</li><li>Prepare and submit all documentation (listing forms, barcodes, rate lists, codes, artwork approvals).</li><li>Coordinate with supply chain and finance for pricing, item creation, and commercial terms.</li><li>Plan and support in-store launch execution for new products.</li></ul>3. Merchandising &amp; In-Store Execution<ul><li>Define assortments and planograms for each account.</li><li>Ensure on-shelf availability, correct pricing, visibility, and placement of SKUs.</li><li>Guide merchandisers and field teams to deliver strong store execution.</li><li>Visit stores regularly to check compliance and competitor activity.</li></ul>4. Promotions &amp; Trade Marketing<ul><li>Plan and execute promotions and visibility campaigns with trade marketing and sales.</li><li>Negotiate space such as end caps, gondolas, checkout displays, and special placements.</li><li>Support Joint Business Plans (JBPs) with key LMT customers.</li><li>Track promotional performance and recommend improvements.</li></ul>5. Commercials, Pricing &amp; Inventory<ul><li>Manage pricing, discounts, and trade terms within policy.</li><li>Coordinate forecasts with supply chain to prevent stock-outs and reduce expiries.</li><li>Review ageing, slow movers, and stock levels at store and DC level.</li></ul>6. Cross-Functional Coordination &amp; Reporting<ul><li>Collaborate closely with sales, supply chain, trade marketing, finance, and marketing.</li><li>Prepare weekly/monthly reports on performance, promotions, and planogram execution.</li><li>Present category insights and recommendations to management and key customers.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree (Business/Marketing/Commerce preferred); MBA is a plus.</li><li>3&ndash;5 years of experience in FMCG or retail (Category Management, Modern Trade, Trade Marketing, or Key Accounts).</li><li>Strong understanding of Pakistan&rsquo;s modern trade landscape (supermarkets, LMT chains, corporate accounts).</li><li>Solid command of Excel/Sheets and comfort with sales data and analysis.</li><li>Strong negotiation, presentation, and communication skills.</li><li>Ability to manage multiple accounts, priorities, and deadlines.</li><li>Willing to travel for store visits.</li><li>Fluency in English and Urdu.</li></ul>Job Type: Full-timeWork Location: In person

Category Manager (Corporate & LMT)

L'Oréal

<div>
 
 Overview
 
 
 
 Under the direction of National Trade Marketing Manager, Category Manager develops and implements the overall strategy for a product category and channel development and research new product options in the category to drive sales and achieve business targets. Leads the field and distributor team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions.
 
 
 
 Key Job Accountabilities
 
 
 
 Strategic Contribution
 
 
 <ul>
 <li>
 Contribute to the development of Trade Marketing strategy for a specific category to contribute towards brand growth targets across channels in line with business objectives.
 </li>
 <li>
 Design and implement practical Sales, Business Development and Retention strategies.
 
 
 </li>
 </ul>
 Category Management
 
 
 <ul>
 <li>
 Position the division as the key strategic growth partner on specified category across retail.
 </li>
 <li>
 Lead category planning, range reviews, new product development ranging and space/range optimization along with providing recommendations on promotional guidelines and retailer specific strategies.
 </li>
 <li>
 Delivery of compelling Insights, analysis and research findings to retailers to drive alignment and implementation of category growth driving plans.
 </li>
 <li>
 Execution of brand marketing strategy into impactful retailer programs to achieve commercial/sales targets for specific category.
 </li>
 <li>
 Contribute to the development of category projects and manages implementation at aligned JBP stores with Store P&amp;L Projection by Category Project.
 </li>
 <li>
 Develop Customer selling story along with NTMM for category &amp; ensure category unit SKU wise planning based on market potential.
 </li>
 <li>
 Create plans for retailers to ensure L&rsquo;Or&eacute;al is taken as preferred partner for retail segment to ensure our in-store visibility is valorized.
 </li>
 <li>
 Ensure best in class execution of category and launch priorities at all channels.
 
 
 </li>
 </ul>
 Channel Management
 
 
 <ul>
 <li>
 Recommends and cascade Key accounts &amp; Channel framework post agreement with all stakeholders and monitoring of implementation along with NKAM and CATMAN
 </li>
 <li>
 Responsible for ensuring excellent execution of all shopper marketing tactics in store, including POS(permanent and temporary), displays, merchandising programs, loyalty programs, coupons, sweepstakes, sponsorships and more.
 </li>
 <li>
 Execute O+O plans in coordination with Sales &amp; Marketing teams and pitch the same to customers to fully potentialize the Omni Channel Space
 </li>
 <li>
 Tracking and improving promotional grids to ensure flawless execution of retailer specific promotions.
 
 
 </li>
 </ul>
 Functional Policies Compliance and Guidelines
 
 
 <ul>
 <li>
 Track customer contracts and ensure compliance on their category including % SOS, Secondary Sales and category projects.
 </li>
 <li>
 Ensure compliance of trade plans as per company policy. Ensure post-performance analysis and recon of activities in line with company policies.
 </li>
 <li>
 Monitor vendors&rsquo; performance and adherence to contractual terms throughout the relationship.
 
 
 </li>
 </ul>
 Budget Management &amp; Forecasting
 
 
 <ul>
 <li>
 Participate in assigned category forecasting by channel with business planners and demand planning team, attend forecasting, pre validation and Forecast validation meetings on monthly basis.
 </li>
 <li>
 Ensure account/channel wise profitability of assigned category via monthly update of trade spend.
 </li>
 <li>
 Ensure tracking of budgets to stay within allocated trade spend each month with zero overspend.
 </li>
 <li>
 Ensure saving on trade spend budget Year on Year to reduce gross to net spends.
 </li>
 <li>
 Implement and improve processes to link all marketing activities with the activities of the commercial team via effective sales cycle planning.
 
 
 </li>
 </ul>
 Business Development
 
 
 <ul>
 <li>
 Identify business-specific cross-sell and upsell opportunities.
 </li>
 <li>
 Executes customer engagement programs, including but not limited to promotional activity, new product launches, B2C directed programs and ensuring all ATL media planning are aligned with BTL activities.
 </li>
 <li>
 Develops impactful presentations for sales proposals, custom account marketing to drive incremental business
 </li>
 <li>
 Channel Expansion &amp; Excellence of his/her specified channel via Development of visibility &amp; engagement tools.
 
 
 </li>
 </ul>
 Business Report(s) Development &amp; Professional Recommendations
 
 
 <ul>
 <li>
 Collect and interprets custom / syndicated market research to anticipate competition, market trends and translate consumer/shopper attitudes into new business and branding direction.
 </li>
 <li>
 Evaluates and analyzes trade results and makes recommendation to NTMM for timely modifications.
 </li>
 <li>
 Understand P&amp;L implications regarding the business so that more effective plans can be built which creates a win-win.
 </li>
 <li>
 Bring field intelligence and give useful recommendations to NTMM to define brand-specific activity programs with marketing and other cross functional departments including Supply Chain &amp; Finance.
 
 
 </li>
 </ul>
 Continuous Improvement
 
 
 <ul>
 <li>
 Drive Simplicity in related business processes including budget management, internal controls and channel development plans for the field.
 
 
 </li>
 </ul>
 Cross Functional Team Work
 
 
 <ul>
 <li>
 Act as bridge between field team and marketing and/or cross functional teams to ensure secondary sales ambitions and OTIF delivery.
 </li>
 <li>
 Working with marketing and sales functions on optimizing innovation launches across all retailers, recommending position on shelf, depth of distribution, promotional mechanics etc. and providing financial analysis on the category impact of potential upcoming changes (i.e. new brands, exiting brands, space changes etc.).
 </li>
 <li>
 Involved in the new product launch process and tracking accountability across internal stakeholders.
 
 
 </li>
 </ul>
 People Management
 
 
 <ul>
 <li>
 Ensure development of expertise and know-how in the Sales Field team to cascade product &amp; category knowledge.
 </li>
 <li>
 Setting individual business objectives (IBOs), ensuring its clarity and conduct periodic performance reviews, providing feedback and appraisal in order to maximize subordinates and departmental performance.
 
 
 </li>
 </ul>
 
 KEY STAKEHOLDERS
 
 
 
 <ul>
 <li>
 Internal: Marketing, Commercial, Finance, Operations, Other departmental lines&rsquo; Managers
 </li>
 <li>
 External: Distributors, Retailers, Field Team, Marketing Agencies
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 Minimum Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration with major in Sales and / or Marketing.
 
 
 </li>
 </ul>
 
 Minimum Experience
 
 
 
 <ul>
 <li>
 4-6 years prior work experience Field Sales Experience, Category Management, Marketing and leading &amp; executing Trade Marketing programs preferably in FMCG sector.
 </li>
 <li>
 Knowledge of products, market trends and consumers
 </li>
 <li>
 Knowledge of trade marketing plans &amp; PNL understanding
 </li>
 <li>
 Research data analysis
 
 
 </li>
 </ul>
 
 Behavioral Skills
 
 
 
 
 EXPERIENCE &amp; SKILLS
 
 
 
 <ul>
 <li>
 Good negotiation skills
 </li>
 <li>
 Relationship Management
 </li>
 <li>
 Customer Centricity
 </li>
 <li>
 Ability to thrive in ambiguity
 </li>
 <li>
 Ability to think broadly in terms of Business Perspective and out-of-the box.
 </li>
 <li>
 Good numeracy and ability to control budget
 </li>
 <li>
 Planning and organization skills
 </li>
 <li>
 Team building skills
 </li>
 <li>
 Critical thinking and good analytical skills
 </li>
 <li>
 Attention to detail.
 </li>
 <li>
 Effective communication, presentation and interpersonal skills
 </li>
 <li>
 Ability to handle multiple projects and deadlines simultaneously.
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 Technical Competencies
 
 
 <ul>
 <li>
 Understanding of basic R&amp;D techniques
 </li>
 <li>
 Basic understanding of cross functions and business operations
 </li>
 <li>
 Good excel and PowerPoint skills
 </li>
 <li>
 Understanding of P&amp;L
 </li>
 <li>
 Builds Selling stories for specific initiatives
 </li>
 <li>
 Ability to identify market driver and translates trends and consumer knowledge into meaningful insights
 </li>
 <li>
 Imagines disruptive products &amp; services
 </li>
 <li>
 Delivers excellence with agility and rigor
 </li>
 <li>
 Integrates sustainable, business consciousness
 </li>
 <li>
 Creates collaboration for bigger success
 </li>
 </ul>
</div>

Category Manager Hair Color

Unilever

<div>
 
 Unilever is currently hiring for ATCM B&amp;W!
 
 
 
 
 Function:
 
 Customer Development
 
 
 
 Work Level:
 
 WL1
 
 
 
 Reports to:
 
 CSP Manager
 
 
 
 Scope:
 
 Local
 
 
 
 Location:
 
 Pakistan
 
 
 
 Terms &amp; Conditions:
 
 Full-Time
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Category Introduction
 
 
 
 Pakistan&rsquo;s Beauty and Wellbeing is a &euro;225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Dove, Sunsilk, GAL, Ponds, Tresemme and Lifebuoy), 4 of which are power brands for Unilever globally. With its large consumer base and strong market position, B&amp;W Pakistan is the 2nd biggest market in PTAB region and holds clear strategic importance for the region.
 
 
 
 Job Purpose
 
 
 
 The primary purpose of the Assistant Trade Category Manager position is to integrate shopper insights, brand JTBD&rsquo;s, trade and shoppers&rsquo; strategies to align category ambition across all channels in Unilever. The role requires cross functional alignment with marketing, channel &amp; shopper marketing and customer business development teams to ensure smooth delivery of key category objectives.
 
 
 The ATCM is responsible for delivering specific channel P&amp;L targets while driving competitive gains in market share and ensuring visibility leadership across all categories.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 <ul>
 <li>
 Responsible for crafting Channel Business Plans (CBP) taking into consideration the key value drivers for various categories relevant to the channel.
 </li>
 <li>
 Responsible for the holistic P&amp;L delivery of the channel against set targets,
 </li>
 <li>
 Responsible for input as voice of CD into Shopper marketing plans,
 </li>
 <li>
 Responsible for the overall A&amp;P Trade spend, utilizing it to advance the set strategy in CBP
 </li>
 <li>
 Responsible for delivering minimal bias vs. A&amp;P trade monthly forecast across categories and brands
 </li>
 <li>
 Responsible for crafting PS One Pagers for the channel that enable competitive gain through EDGE
 </li>
 <li>
 Coordinating with field team for executing all launches/re-launches
 </li>
 <li>
 Leading all micro data analytics of Nielson Retail Audit for Distributive Trade and Actual EPOS (Electronic point of sale) data for Modern Trade customers for achieving specific &lsquo;Channel Profit &amp; Loss&rsquo; deliverables whilst ensuring competitive gains in terms of market share
 </li>
 <li>
 Responsible for leading and landing all category projects instore from ideation, pitching to the customer (as customer marketing) and then execution with vendors
 </li>
 <li>
 Coordination with field team for execution of all product launches / re-launches. Deployment of activations / launch plans / micro marketing plans with rigorous post launch evaluation / monitoring to take corrective actions for future purposes
 </li>
 <li>
 Custodian of the channel responsible for solving all problems relating to operational and field issues.
 </li>
 <li>
 Responsible for chain stores on direct coverage
 
 
 </li>
 </ul>
 
 Internal Contacts
 
 
 
 <ul>
 <li>
 Key Account Management teams, Shopper marketing teams &amp; Category Operation Teams
 
 
 </li>
 </ul>
 
 External Contacts
 
 
 
 <ul>
 <li>
 Agencies and third parties, and (where applicable) customers
 
 
 </li>
 </ul>
 
 What You Will Need To Succeed
 
 
 
 
 Experiences, Qualification &amp; Skills:
 
 
 
 <ul>
 <li>
 3 to 5 years Customer Development/Brands experience
 </li>
 <li>
 Customer Management and cross functional knowledge
 </li>
 <li>
 Demonstrated skills and capabilities in analytical thinking &amp; complex problem solving
 </li>
 <li>
 Strong communication and negotiation skills
 </li>
 <li>
 Strategic Thinking &amp; Planning: Ability to develop and implement strategic
 </li>
 <li>
 Cross-Functional Collaboration: Excellent ability to collaborate effectively with teams across different departments and regions.
 </li>
 <li>
 Functional expertise in Customer Development, Brands/Marketing
 </li>
 <li>
 Customer Management and selling essentials
 </li>
 <li>
 Understanding of strategic category/consumer insights
 </li>
 <li>
 Point of Purchase execution and monitoring
 </li>
 <li>
 Optimizing promotional sell-out
 </li>
 <li>
 Understanding and applying shopper insight
 </li>
 <li>
 Channel strategy and development.
 </li>
 <li>
 NRM
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge yourself to get even better results. Your role model is resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.
 </li>
 <li>
 You are still responsible for delivering to the highest standards. You must be resilient to lead others to give with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times.
 </li>
 <li>
 Consumer &amp; Customer Love: Delight our consumers and partner our customers better than anyone else
 </li>
 <li>
 Passion for Winning: Hungry to win together, prioritise ruthlessly and own the outcome
 </li>
 <li>
 Purposeful Impact: Care deeply about delivering positive impact for business, people and planet
 </li>
 <li>
 Agility: Curious, courageous and adaptable to change
 </li>
 <li>
 Personal Mastery: Bring your best, whatever the challenge
 </li>
 <li>
 Talent Catalyst: Inspires people to grow, with support and honesty
 
 
 </li>
 </ul>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Assistant Trade Category Manager - B&W

<div>Unilever is currently hiring for ATCM B&amp;W!
Function: Customer Development
Work Level: WL1
Reports to: CSP Manager
Scope: Local
Location: Pakistan
Terms &amp; Conditions: Full-Time
ABOUT UNILEVER:
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY INTRODUCTION:
Pakistan&rsquo;s Beauty and Wellbeing is a &euro;225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Dove, Sunsilk, GAL, Ponds, Tresemme and Lifebuoy), 4 of which are power brands for Unilever globally. With its large consumer base and strong market position, B&amp;W Pakistan is the 2nd biggest market in PTAB region and holds clear strategic importance for the region.
JOB PURPOSE:
The primary purpose of the Assistant Trade Category Manager position is to integrate shopper insights, brand JTBD&rsquo;s, trade and shoppers&rsquo; strategies to align category ambition across all channels in Unilever. The role requires cross functional alignment with marketing, channel &amp; shopper marketing and customer business development teams to ensure smooth delivery of key category objectives.
The ATCM is responsible for delivering specific channel P&amp;L targets while driving competitive gains in market share and ensuring visibility leadership across all categories.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE:
<ul><li>Responsible for crafting Channel Business Plans (CBP) taking into consideration the key value drivers for various categories relevant to the channel.</li><li>
Responsible for the holistic P&amp;L delivery of the channel against set targets,</li><li>
Responsible for input as voice of CD into Shopper marketing plans,</li><li>
Responsible for the overall A&amp;P Trade spend, utilizing it to advance the set strategy in CBP</li><li>
Responsible for delivering minimal bias vs. A&amp;P trade monthly forecast across categories and brands</li><li>
Responsible for crafting PS One Pagers for the channel that enable competitive gain through EDGE</li><li>
Coordinating with field team for executing all launches/re-launches</li><li>
Leading all micro data analytics of Nielson Retail Audit for Distributive Trade and Actual EPOS (Electronic point of sale) data for Modern Trade customers for achieving specific &lsquo;Channel Profit &amp; Loss&rsquo; deliverables whilst ensuring competitive gains in terms of market share</li><li>
Responsible for leading and landing all category projects instore from ideation, pitching to the customer (as customer marketing) and then execution with vendors</li><li>
Coordination with field team for execution of all product launches / re-launches. Deployment of activations / launch plans / micro marketing plans with rigorous post launch evaluation / monitoring to take corrective actions for future purposes</li><li>
Custodian of the channel responsible for solving all problems relating to operational and field issues.</li><li>
Responsible for chain stores on direct coverage</li></ul>
Internal Contacts:<ul><li>
Key Account Management teams, Shopper marketing teams &amp; Category Operation Teams</li></ul>
External Contacts<ul><li>
 Agencies and third parties, and (where applicable) customers</li></ul>
WHAT YOU WILL NEED TO SUCCEED
Experiences, Qualification &amp; Skills:<ul><li>
3 to 5 years Customer Development/Brands experience</li><li>
 Customer Management and cross functional knowledge</li><li>
Demonstrated skills and capabilities in analytical thinking &amp; complex problem solving</li><li>
Strong communication and negotiation skills</li></ul><ul><li>
Strategic Thinking &amp; Planning: Ability to develop and implement strategic</li><li>
Cross-Functional Collaboration: Excellent ability to collaborate effectively with teams across different departments and regions.</li><li>
Functional expertise in Customer Development, Brands/Marketing</li><li>
Customer Management and selling essentials</li><li>
Understanding of strategic category/consumer insights</li><li>
Point of Purchase execution and monitoring</li><li>
Optimizing promotional sell-out</li><li>
Understanding and applying shopper insight</li><li>
Channel strategy and development.</li><li>
NRM</li></ul>
Leadership:
<ul><li>You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge yourself to get even better results. Your role model is resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.</li></ul><ul><li>
You are still responsible for delivering to the highest standards. You must be resilient to lead others to give with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through challenging times.</li><li>
Consumer &amp; Customer Love: Delight our consumers and partner our customers better than anyone else</li><li>
Passion for Winning: Hungry to win together, prioritise ruthlessly and own the outcome</li><li>
Purposeful Impact: Care deeply about delivering positive impact for business, people and planet</li><li>
Agility: Curious, courageous and adaptable to change</li><li>
Personal Mastery: Bring your best, whatever the challenge</li><li>
Talent Catalyst: Inspires people to grow, with support and honesty</li></ul>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

National Foods Limited

<div>
 At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.
 
 
 
 Job Purpose
 
 
 
 To support the development and execution of marketing plans for the assigned category (Condiments/Culinary), ensuring brand consistency, market growth, and strong in-market execution. This role provides critical support in campaign implementation, category analysis, and brand management for assigned categories.
 
 
 Job Responsibilities
 
 
 
 Marketing Management
 
 
 
 <ul>
 <li>
 Manages day-to-day marketing for the category, ensuring alignment with overall brand strategy.
 </li>
 <li>
 Develop briefs for digital and creative agencies, aligning with the Category &amp; Brand Manager for campaign development.
 </li>
 <li>
 Works with creative and digital agencies to develop key assets for the portfolio.
 </li>
 <li>
 Implements marketing campaigns and initiatives as directed by the Brand Manager.
 </li>
 <li>
 Develop required brand collateral for domain categories.
 
 
 </li>
 </ul>
 
 Research &amp; Development
 
 
 
 <ul>
 <li>
 Coordinates with the local team for &amp; develops briefs/stimulus for research to provide insights for strategy refinement.
 </li>
 <li>
 Collaborates with the Innovations team on new product development relevant to respective categories.
 </li>
 <li>
 Works on packaging renovation initiatives for the portfolio.
 
 
 </li>
 </ul>
 
 Performance Monitoring &amp; Financial Management
 
 
 
 <ul>
 <li>
 Tracks and reports on campaign performance and key category metrics.
 </li>
 <li>
 Assists in budget tracking, purchase order processing, and invoice management.
 </li>
 <li>
 Monitors secondary data for assigned categories and assists in identifying performance gaps.
 
 
 </li>
 </ul>
 
 Coordination &amp; Support
 
 
 
 <ul>
 <li>
 Works closely with sales teams and agencies to ensure marketing plans are executed effectively.
 </li>
 <li>
 Supports trade marketing initiatives and promotional activities.
 </li>
 <li>
 Provides administrative and operational support to the Category &amp; Brand Manager.
 
 
 </li>
 </ul>
 
 Skill Requirement
 
 
 
 <ul>
 <li>
 Strong project management skills with attention to detail.
 </li>
 <li>
 Ability to develop marketing materials and execute campaigns effectively.
 </li>
 <li>
 Proficiency in Excel, PowerPoint, Word and familiarity with data analytics.
 </li>
 <li>
 Strong communication and presentation skills.
 </li>
 <li>
 Creative problem-solving skills with a proactive mindset.
 </li>
 <li>
 Ability to collaborate with cross-functional teams and external partners.
 
 
 </li>
 </ul>
 
 Minimum Qualifications And Experience
 
 
 
 <ul>
 <li>
 Master&rsquo;s / Bachelor of Marketing.
 </li>
 <li>
 Understanding of brand management, consumer marketing, and category insights.
 </li>
 <li>
 Familiarity with FMCG marketing principles.
 </li>
 <li>
 Basic knowledge of market research methodologies and data interpretation.
 </li>
 <li>
 2-4 years of experience in brand/category management, preferably in FMCG.
 
 
 </li>
 </ul>
 
 Location:
 
 
 
 Corporate Head Office, Karachi
 
 
 National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.
</div>

Assistant Brand & Category Manager - International Division

Interwood Mobel

<div>The Senior Manager - Category plays a crucial role in leading and developing our product category strategy to drive business growth and profitability by leading product portfolio strategy, new product development, forecasting, and inventory management. The role ensures a consumer-centric approach in category planning and works closely with marketing, supply chain, and sales to translate product strategy into business results.
Key Responsibilities:<ul>
<li>Lead category revenue, profitability, and inventory performance by managing the full product lifecycle, including pricing and margin optimization at SKU level.</li>
<li>Shape the Home category portfolio through data-backed new product development, SKU rationalization, and phase-out plans aligned with consumer trends and business goals.</li>
<li>Develop accurate demand forecasts by SKU and work with supply chain to ensure ideal inventory cover, minimizing aged or excess stock.</li>
<li>Launch new products across bedroom, living, dining, kids, and storage segments.</li>
<li>Collaborate with the Marketing Manager &ndash; Home to co-develop launch timelines, pricing actions, and category communication plans across channels.</li>
<li>Coordinate with retail, ecommerce, and visual merchandising teams to drive visibility and liquidation of slow-moving and phased-out inventory.</li>
<li>Lead monthly business reviews and develop analytics dashboards (e.g., Power BI) with insights such as ABC, RFM, and velocity to drive category actions.</li>
<li>Work closely with sales, marketing, and SCM to align planning and ensure smooth execution of category objectives.</li>
</ul>Requirements
Bachelor&rsquo;s degree in Business, Marketing, or a related field (Master&rsquo;s preferred).
Minimum 3 years of experience in category management, product management, or brand management, preferably in the furniture, appliances, fashion or home decor sector.
Skills &amp; Behavior:
Strong analytical skills with a data-driven approach to decision-making.
Proven track record of developing and executing successful category strategies leading to significant revenue growth.
Excellent leadership and interpersonal skills, capable of managing cross-functional teams effectively.
Outstanding negotiation, communication, and presentation abilities.
Deep understanding of market trends, consumer behaviour, and competitive landscape in the retail sector.
Benefits<ul><li>Medical Insurance</li><li>Provident Fund</li><li>EOBI</li><li>Paid Leaves</li></ul></div>

Senior Manager Category

Explore 645+ Category manager in Karachi this December. Find roles across top companies and apply now to boost your career.

645 category manager jobs IN Karachi

Category Manager (Corporate & LMT)

Category Manager Hair Color

Assistant Trade Category Manager - B&W

Assistant Trade Category Manager - B&W

Assistant Trade Category Manager - B&W

Assistant Brand & Category Manager - International Division

Senior Manager Category