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commercial intelligence & insights manager

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crm data analytics manager

<div>
 
 
 Shape the Future with Data!
 
 
 
 
 
 
 Are you ready to make a real impact on customer journeys at TEB BNP Paribas? We are seeking a highly skilled
 
 CRM &amp; Data Analytics Manager
 
 to join our team. As
 
 data scientists
 
 our aim is to elevate customer success, and we are deeply committed to customer satisfaction.
 
 
 
 
 
 
 Role Overview:
 
 
 
 
 
 
 This role focuses on leveraging data analytics and models to drive sustainable improvements in customer journeys. You analyze customer data to propose and implement strategies that enhance customer satisfaction. Providing actionable insights to sales, marketing, digital, and customer service teams is crucial, and enabling them to make data-driven decisions and optimize performance
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Utilize data analytics to improve customer journeys and satisfaction
 </li>
 <li>
 Analyze customer feedback and interaction data
 </li>
 <li>
 Develop and implement strategies to enhance customer experiences
 </li>
 <li>
 Provide insights to various teams to support data-driven decision-making
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Computer Science, or a related field
 </li>
 <li>
 
 
 Minimum of 4 years of experience in data analysis, reporting, and data visualization
 
 
 </li>
 <li>
 Proficiency in SAS, SQL, Python, or R for data analysis
 </li>
 <li>
 Strong ability to analyze complex data
 </li>
 </ul>
 
 
 
 
 Join us at TEB BNP Paribas and shape the future of customer experiences with data!
 
</div>

CRM & Data Analytics Manager

MAD Parfumeur

<div>
 
 
 About Us
 
 
 
 Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are currently seeking an experienced
 
 Customer Experience (CRM) Manager
 
 to join our dynamic team in Istanbul. This position will oversee the full spectrum of customer experience management, covering both physical stores and digital sales channels (D2C). Under the umbrella of Customer Experience (CRM), this role will lead three core areas&mdash;Customer Service &amp; Notification Management (CMS), Loyalty &amp; Communication Programs, and Data Analytics &amp; Insights&mdash;to enhance customer engagement, loyalty, and satisfaction through data-driven strategies and seamless omnichannel operations.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Customer Service &amp; Notification Management (CMS)
 
 
 
 &bull; Lead the establishment, development, and operation of the customer feedback and notification management system
 
 
 &bull; Monitor and report customer satisfaction through CMS tools and dashboards
 
 
 &bull; Design, conduct, and analyze NPS and customer satisfaction surveys
 
 
 &bull; Manage customer feedback from all touchpoints, ensuring timely resolution and reporting of recurring issues
 
 
 &bull; Collaborate with internal teams to turn feedback into actionable service improvement initiatives
 
 
 
 
 
 
 Loyalty &amp; Communication Programs (CRM)
 
 
 
 &bull; Develop and manage the company&rsquo;s customer loyalty platform and engagement strategies
 
 
 &bull; Create dynamic customer segmentation models and track behavioural insights
 
 
 &bull; Design and execute micro-targeted campaigns to increase customer retention, frequency, and basket size
 
 
 &bull; Manage content creation and distribution across channels (email, SMS, push notifications, etc.)
 
 
 &bull; Work closely with Sales, Marketing, and E-Commerce teams to continuously improve the customer journey
 
 
 
 
 
 
 Data Analytics &amp; Insights (CDP / Analytics)
 
 
 
 &bull; Lead the setup, enhancement, and management of the Customer Data Platform (CDP)
 
 
 &bull; Ensure accuracy, security, and usability of customer data for strategic decision-making
 
 
 &bull; Analyze customer behaviours, identify growth opportunities, and provide actionable insights
 
 
 &bull; Create regular analytical reports and dashboards to track key CRM and experience metrics
 
 
 &bull; Partner with cross-functional teams to develop predictive models and customer-centric business cases
 
 
 
 
 
 
 Qualifications
 
 
 
 &bull; Bachelor&rsquo;s degree in business administration, Marketing, Statistics, Industrial Engineering, or a related field
 
 
 &bull; Minimum 5 years of experience in customer loyalty, CRM, or customer experience management, preferably in the retail industry
 
 
 &bull; Minimum 3 years of experience in customer feedback or notification systems (in-house or outsourced)
 
 
 &bull; Strong command of data analysis, segmentation, and reporting
 
 
 &bull; Hands-on experience with CDP/CRM and campaign management tools (preferably MS Dynamics, Nebim V3, SAP ERP)
 
 
 &bull; Experience in e-commerce or retail operations preferred
 
 
 &bull; Strategic mindset with strong planning, communication, and leadership skills
 
 
 &bull; Fluent in English
 
 
 
 
 
 
 Why Join Us?
 
 
 
 At Mad Parfumeur, you will play a leading role in shaping the brand&rsquo;s customer experience strategy by combining technology, insight, and creativity. You will lead cross-functional initiatives that bridge data analytics, personalized communication, and service excellence&mdash;ensuring that every interaction strengthens our connection with customers and drives sustainable growth.
 
</div>

Customer Experience (CRM) Manager

adesso Turkey

<div>
 
 
 Digital Channels Manager (International) &ndash; Istanbul
 
 
 
 
 
 
 We are looking for a
 
 Digital Channels Manager
 
 to join our International Marketing team in Istanbul. This is a hands-on, operations-driven role supporting multiple adesso offices across markets such as the
 
 GCC, UK, Benelux, and Spain
 
 . You will work closely with our Turkish marketing operations team and act as the central point for managing our digital infrastructure across countries.
 
 
 You will lead the CMS migration pilot and build the marketing automation foundation from scratch, then roll it out to other countries. Strong
 
 project management discipline
 
 and comfort with multi-country workflows are essential.
 
 
 
 
 
 Let&rsquo;s
 
 develop
 
 your future together,
 
 
 where you can
 
 code, grow, and inspire
 
 others.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Run the CMS migration pilot and coordinate multi-country rollout.
 </li>
 <li>
 Build and manage marketing automation and CRM workflows from zero (HubSpot or similar): funnels, lead scoring, nurturing sequences, form tracking, and attribution logic.
 </li>
 <li>
 Set up analytics frameworks end-to-end: UTM standards, conversion tracking, dashboards, and reporting.
 </li>
 <li>
 Oversee landing page creation, tracking setup, A/B testing, managing SEO fundamentals and optimization for international markets.
 </li>
 <li>
 Partner with our external digital ads agency for KPI forecasting, campaign tracking, audience setup, and performance reviews.
 </li>
 <li>
 Ensure GDPR-compliant processes and accurate data flow across CRM, website, and paid channels.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 5&ndash;7 years of experience in digital marketing or digital project management
 </li>
 <li>
 Strong hands-on skills across CRM, automation, funnels, tracking, analytics, and attribution
 </li>
 <li>
 Experience with HubSpot, WordPress, Google Analytics 4, Google Tag Manager, or similar martech tools
 </li>
 <li>
 Fluent English (additional European language is a plus)
 </li>
 <li>
 Strong organizational and stakeholder management abilities
 </li>
 </ul>
 
 
 
 
 
 About adesso Turkey
 
 
 
 
 
 
 adesso Turkey empowers enterprises through custom software development and IT consultancy. We deliver the finest-caliber digital solutions &mdash; transforming businesses, people, and technology.
 
 
 
 
 
 Our group headquarters is based in Dortmund, Germany, and we have over 11.000 colleagues working at 72 different sites around the globe. Check out www.adesso.com.tr to find out more.
 
 
 
 
 
 
 Ki&scedil;isel verileriniz i&scedil;e al&inodot;m s&uuml;recinin y&uuml;r&uuml;t&uuml;lebilmesi amac&inodot;yla veri sorumlusu s&inodot;fat&inodot;yla &scedil;irketimiz Adesso Turkey Bilgi Teknolojileri LTD. &Scedil;T&Idot;. taraf&inodot;ndan i&scedil;lenecektir. Ki&scedil;isel verilerinizin i&scedil;lenmesi ve haklar&inodot;n&inodot;zla ilgili detayl&inodot; bilgiye https://www.adesso.com.tr/adesso-com-tr/download/politika-metni/adesso-tr-kvkk.pdf ba&gbreve;lant&inodot;s&inodot; &uuml;zerinden ula&scedil;abilirsiniz.
 
 
</div>

Digital Channels Manager (International)

KoçDigital

<div>
 
 
 Business Consultant (AI &amp; Advanced Analytics, Banking)
 
 
 
 
 
 
 
 Who we are
 
 
 
 As Ko&ccedil;Digital, we combine the strengths of Ko&ccedil; Holding to partner with our clients on their most complex digital challenges. Leveraging our Advanced Analytics and Internet of Things (IoT) solutions, we deliver tangible and lasting impact. Through Ko&ccedil;Digital Academy &mdash; our world-class training center for Advanced Analytics and IoT &mdash; we empower our partners, customers, and teams.
 
 
 
 
 
 At Ko&ccedil;Digital, you&rsquo;ll have the chance to work with clients across multiple industries. Ko&ccedil;Digital is a constellation of expert teams focused on creating practical, measurable results by applying cutting-edge analytics and AI approaches.
 
 
 
 
 
 
 Job Description
 
 
 
 We are seeking an experienced Business Consultant with strong expertise in AI, advanced analytics, and financial services &mdash; particularly in banking CRM analytics and risk analytics.
 
 
 You will partner with banks to design data-driven strategies, shape AI/analytics use cases, and lead the end-to-end lifecycle of analytics products that enhance customer engagement, risk decisioning, and operational efficiency.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Lead business discovery with banks, identifying opportunities in CRM, credit, risk, and customer lifecycle analytics
 </li>
 <li>
 Translate banking business problems into AI/analytics use cases with clear KPIs and measurable value drivers
 </li>
 <li>
 Collaborate with data scientists and product teams to design solutions such as: next-best-action models, credit scoring &amp; risk models, churn prediction, early-warning systems, fraud detection, customer segmentation
 </li>
 <li>
 Support presales activities, business case development, and high-level solution design for banking analytics platforms
 </li>
 <li>
 Act as the business lead within delivery teams, ensuring alignment with banking processes, regulatory expectations, and customer value
 </li>
 <li>
 Drive user adoption, onboarding, and value realization across CRM, Risk, Digital, and Marketing teams
 </li>
 <li>
 Contribute to reusable assets, frameworks, and Ko&ccedil;Digital&rsquo;s internal know-how for banking analytics
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Degree in Finance, Economics, Engineering, Business, Data Science, or a related field
 </li>
 <li>
 Strong understanding of retail banking, credit risk, customer analytics, and digital banking KPIs
 </li>
 <li>
 Ability to convert banking needs into actionable AI/analytics solutions and communicate insights clearly to business stakeholders
 </li>
 <li>
 Hands-on experience with SQL and Python for analysis and exploration
 </li>
 <li>
 Familiarity with key AI and analytics techniques used in banking: classification, propensity modeling, segmentation, forecasting, credit risk scoring
 </li>
 <li>
 Good understanding of the analytics product lifecycle, model monitoring, and model governance in financial institutions
 </li>
 <li>
 8+ years of experience, including minimum 3 years in banking analytics, AI consulting, or data-driven transformation
 </li>
 <li>
 Demonstrated stakeholder management skills across CRM, Risk, Digital, and IT teams
 </li>
 <li>
 Proven track record of delivering AI or analytics solutions in enterprise banking environments
 </li>
 </ul>
 
 
 
 
 
 What we offer
 
 
 <ul>
 <li>
 Akademi Plus &ndash; Technical and Personal Development Trainings
 </li>
 <li>
 Career opportunities and rotations within Ko&ccedil; Group
 </li>
 <li>
 On-campus sports center and Ko&ccedil; Community Sports Club
 </li>
 <li>
 Flextra &ndash; Flexible benefits package
 </li>
 <li>
 Social support payments
 </li>
 <li>
 Mobile phone and internet
 </li>
 <li>
 TokenFlex digital meal card
 </li>
 <li>
 Birthday leave
 </li>
 <li>
 The privileged world of being a Ko&ccedil; Group member: Ko&ccedil; Ailem, Ko&ccedil; Akademi, Ko&ccedil; Healthcare
 </li>
 </ul>
 
 
</div>

Business Consultant

MONETA İnsan Kaynakları & Yönetim Danışmanlık

<div>
 
 Moneta is looking for a "Marketing Communication Manager" for a global company.
 
 
 
 
 
 
 Department:
 
 Marketing
 
 
 
 Reports To:
 
 Marketing Director / CMO
 
 
 
 
 
 
 Job Description:
 
 
 
 The MarCom Manager is a strategic, ROI-driven leader responsible for developing and executing integrated marketing communication strategies across digital and traditional channels.
 
 
 This role will:
 
 <ul>
 <li>
 Ensure brand consistency and excellence across every touchpoint
 </li>
 <li>
 Drive data-backed decisions and measurable ROI
 </li>
 <li>
 Accompany the company&rsquo;s e-commerce acceleration and digital transformation
 </li>
 </ul>
 
 The MarCom Manager will lead a high-impact team and act as a bridge between Marketing, Sales, Trade Marketing, and E-commerce to deliver powerful brand presence and measurable growth.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Build and execute 360&deg; MarCom strategies combining traditional, digital, and e-commerce channels.
 </li>
 <li>
 Lead digital campaign strategy (Google Ads, Meta Ads, programmatic, performance media) with focus on traffic, conversion, and ROI.
 </li>
 <li>
 Drive content strategy for websites, social media, CRM, and marketplaces; ensure creative excellence and brand alignment.
 </li>
 <li>
 Oversee CRM to increase retention and LTV.
 </li>
 <li>
 Collaborate with E-commerce team to optimize retailer media and product content performance.
 </li>
 <li>
 Manage agencies and freelancers, ensuring cost efficiency and speed-to-market.
 </li>
 <li>
 Lead influencer collaborations and emerging media initiatives (video, podcasts).
 </li>
 <li>
 Analyze campaign data, report KPIs, and implement optimizations to maximize return on spend.
 </li>
 <li>
 Ensure brand coherence across online/offline activations, PR, events, and sponsorships.
 </li>
 <li>
 Coordinate internal comms, press releases, and corporate messaging.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or related field.
 </li>
 <li>
 5&ndash;10 years of experience in marketing communications, with strong digital and e-commerce expertise.
 </li>
 <li>
 Proven record in performance marketing and data-driven optimization (Google Analytics, SEO/SEM, Meta Business Suite, etc.).
 </li>
 <li>
 Skilled in creative briefing, content production, and storytelling.
 </li>
 <li>
 Strong background in agency and budget management.
 </li>
 <li>
 Excellent communication skills in Turkish; English proficiency required for international collaboration.
 </li>
 <li>
 Proactive, analytical mindset; able to translate insight into action.
 </li>
 </ul>
 
 
 
 
 
 Preferred Qualifications:
 
 
 <ul>
 <li>
 Experience in digitally driven B2C/B2B companies (consumer electronics, FMCG, SDA preferred).
 </li>
 <li>
 Hands-on experience with marketing automation &amp; CRM platforms (HubSpot, Salesforce, etc.).
 </li>
 <li>
 Strong grasp of marketplace/e-commerce media (Trendyol, Hepsiburada, Amazon).
 </li>
 <li>
 Demonstrated success in ROI-oriented campaigns and cross-functional leadership.
 </li>
 </ul>
 
 
</div>

Marketing Communication Manager

Odeabank

<div>
 
 
 Qualifications :
 
 
 
 
 
 
 &bull; Bachelor&rsquo;s degree in Business, Marketing, Economics, or Engineering. (preferably in Engineering)
 
 
 &bull; Minimum 7+ years of experience in digital marketing, performance media, media buying operations
 
 
 &bull; Experience in finance, telecom, or other large-scale corporate sectors.
 
 
 &bull; Advanced knowledge of Google Ads, Meta, DV360, TikTok, Adjust, Analytics, Tag Manager, and QlikSense.
 
 
 &bull; Proficient in SEO and web analytics tools (Google Search Console, Ahrefs, Semrush).
 
 
 &bull; Strong analytical mindset with expertise in ROI, CPA, LTV, and acquisition metrics.
 
 
 &bull; Experience with MMM, attribution modeling, and data-driven optimization.
 
 
 &bull; Ability to connect analytical insights with creative strategy and performance.
 
 
 &bull; Excellent leadership, communication, and stakeholder management skills.
 
 
 &bull; Fluent in English
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 &bull; Develop and implement end-to-end digital marketing strategies aligned with the bank&rsquo;s growth goals, managing media buying, performance marketing, and customer acquisition.
 
 
 &bull; Plan and optimize investments across programmatic, social, video, and aggregator platforms; monitor key KPIs (CPL, ROI, active customer acquisition, etc.)
 
 
 &bull; Work closely with media agencies and tech partners to ensure seamless campaign execution and optimization.
 
 
 &bull; Analyze performance via tools like Adjust, DV360, QlikSense, and Tag Manager, generating data-driven insights and reports for senior management.
 
 
 &bull; Manage audience segmentation and conversion tracking through DMP,CRM and CDP platforms.
 
 
 &bull; Leverage MMM, multi-touch attribution, and A/B testing results to maximize efficiency and ROI.
 
 
 &bull; Collaborate with content and UX teams to translate insights into creative improvements and stronger conversion messaging.
 
 
 &bull; Oversee SEO, analytics, and UX performance of digital assets; plan initiatives to boost organic visibility and engagement.
 
 
 &bull; Manage digital budgets effectively, linking campaign results to acquisition and conversion goals.
 
 
 &bull; Ensure alignment of digital marketing strategies with brand, product, and campaign objectives across teams.
 
</div>

Digital Marketing Assistant Manager

Eren Perakende

<div>
 
 For more than 35 years, Eren Retail has been bringing the world&rsquo;s leading brands to customers in Turkey. In 1990, the company entered into a partnership with Devanlay, beginning the licensed production and distribution of Lacoste. Since then, Eren Retail has served as the Turkish distributor for globally renowned brands such as Burberry, Gant, Nautica and Converse.
 
 
 
 
 
 In 2008, it launched Occasion stores, followed by the creation of the SuperStep store concept in 2012. Strengthening its online presence in 2020 through a multi-channel strategy, Eren Retail redefined retailing as an experiential journey with House of SuperStep.
 
 
 
 
 
 Expanding its portfolio with brands such as Intersport, SuperKids, Fashfed, United4 and HeartBeat, Eren Retail continues to operate with an experience&ndash;focused strategy. Today, the company has a presence in 25 countries, employs over 8,000 people and manages nearly 700 stores along with 17 digital channels worldwide.
 
 
 
 
 
 In line with our innovative approach to enhancing the customer journey across all channels, we are looking for a
 
 CRM Manager
 
 to design and deliver premium experiences for our brands.
 
 
 
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 <ul>
 <li>
 Act as the primary CRM &amp; Loyalty business partner for assigned brands, e-commerce, and sales teams, owning the CRM roadmap and its financial impact (incremental revenue, CLV uplift, ROI),
 </li>
 <li>
 Translate business goals into actionable CRM campaigns and loyalty tactics aligned with brand positioning and commercial objectives,
 </li>
 <li>
 Build a deep understanding of customer needs through research, data analysis, and insights,
 </li>
 <li>
 Develop and implement cross-channel, lifecycle-based CRM strategies (onboarding, activation, growth, retention, win-back),
 </li>
 <li>
 Design and tailor loyalty program mechanics (tiering, rewards, gamification) to brand and customer behaviors,
 </li>
 <li>
 Manage the full loyalty member lifecycle and monitor core KPIs (enrollment, redemption, churn),
 </li>
 <li>
 Partner with Data &amp; Analytics to enhance segmentation (RFM, lifecycle, affinity) and define new data requirements,
 </li>
 <li>
 Ensure CRM systems and MarTech tools effectively support the sales funnel from lead to repeat purchase,
 </li>
 <li>
 Lead CRM and data strategy for key promotional events, seasonal campaigns, and product launches,
 </li>
 <li>
 Oversee campaign planning, segmentation, execution, and a structured test-and-learn agenda (A/B tests, control groups),
 </li>
 <li>
 Manage end-to-end campaigns across email, SMS, push, in-app, and onsite channels, ensuring consistent messaging,
 </li>
 <li>
 Design retention, upsell, and cross-sell strategies to grow customer value,
 </li>
 <li>
 Monitor sales performance and proactively recommend actions to support targets,
 </li>
 <li>
 Manage CRM budgets, analyze promotion and communication costs, and optimize ROI,
 </li>
 <li>
 Analyze campaign results and prepare regular performance reports and stakeholder presentations,
 </li>
 <li>
 Manage relationships with agencies and partners to support execution and enhance the loyalty value proposition.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 BA/BS degree in a relevant field,
 </li>
 <li>
 Minimum 6 years of experience in CRM, loyalty programs, campaign management, and data-driven reporting,
 </li>
 <li>
 Preferably experience in a multi-brand, omnichannel (online + offline retail) environment,
 </li>
 <li>
 Hands-on expertise with modern CRM &amp; MarTech tools (e.g., Emarsys or similar), plus experience with CDPs/data hubs and BI tools (Power BI, Tableau, Looker),
 </li>
 <li>
 Strong stakeholder management and communication skills, with the ability to influence senior leaders and collaborate cross-functionally,
 </li>
 <li>
 High integrity, ownership mindset, and the ability to manage complex priorities with transparency,
 </li>
 <li>
 Proactive, organized, results-oriented, and able to drive initiatives end-to-end,
 </li>
 <li>
 Strategic, analytical, and creative thinker with a track record of turning insights into impactful CRM/loyalty actions,
 </li>
 <li>
 Strong customer-centric mindset, balancing experience with commercial impact,
 </li>
 <li>
 Excellent written and spoken English,
 </li>
 <li>
 Advanced MS Office skills, especially Excel.
 </li>
 </ul>
 
 
</div>

CRM Manager

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