digital marketing manager Jobs in Islamabad

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digital marketing lead generation specialist meta ads expert

The Migration Pro

Job Description:The Migration Pro is a growing visa consultancy firm specializing in visit and study visas. We are looking for a results-driven Digital Marketing &amp; Lead Generation Specialist who can take full ownership of our online presence and generate high-quality leads through Meta platforms (Facebook &amp; Instagram).Key Responsibilities:<ul><li>Plan, create, and manage Meta Ads campaigns (Facebook &amp; Instagram)</li><li>Generate high-quality, conversion-focused leads</li><li>Design engaging and professional ad creatives (posts, reels, videos)</li><li>Manage and maintain company Facebook &amp; Instagram pages</li><li>Optimize campaigns based on performance (CTR, CPL, ROI)</li><li>Target the right audience using advanced audience segmentation &amp; lookalikes</li><li>Monitor daily performance and scale winning campaigns</li><li>Stay updated with latest digital marketing trends</li></ul>Requirements:<ul><li>Minimum 1&ndash;2 years of experience in digital marketing / lead generation</li><li>Proven experience in Meta Ads (Facebook &amp; Instagram Ads Manager)</li><li>Strong understanding of audience targeting &amp; retargeting</li><li>Experience in graphic designing tools (Canva, Photoshop, etc.)</li><li>Ability to generate qualified and hot leads</li><li>Strong communication and analytical skills</li><li>Experience in visa consultancy or service-based business (preferred)</li></ul>Screening Process (Important):All applicants are required to complete a pre-screening questionnaire. Only candidates who properly answer the screening questions will be considered for further evaluation.What We Offer:<ul><li>Competitive salary + performance-based incentives</li><li>Growth opportunities in a fast-growing company</li><li>Friendly and professional working environment</li><li>Opportunity to manage international-level campaigns</li></ul>How to Apply:Send your CV &amp; portfolio via WhatsApp: +92 313 5048212Office Address: Office 12 &amp; 17, Mall 09 Plaza, G-9 Markaz, IslamabadJob Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthApplication Question(s):<ul><li>What is your total experience in Digital Marketing?</li><li>Have you managed Facebook &amp; Instagram Ads professionally? If yes, Share Link</li><li>How do you generate high-quality (HOT) leads instead of low-quality leads?</li><li>What is your strategy for targeting the right audience?</li><li>How do you reduce Cost Per Lead (CPL)?</li></ul>Work Location: In person

Digital Marketing & Lead Generation Specialist (Meta Ads Expert)

Appility Pvt Ltd.

Location: Gulberg Greens, Islamabad (On-site or Hybrid)Salary: PKR 40,000 &ndash; 60,000/month + 5% &ndash; 10% commission on every closed dealCompany: Operexa Pvt Ltd &ndash; Dubai Real Estate BrokerageABOUT USWe are a Pakistan-based real estate brokerage specializing in Dubai property sales. Our team connects serious buyers and investors with premium off-plan and ready properties across Dubai &mdash; from Studio City to Dubai Marina. We work with top developers and offer our clients expert guidance backed by real on-ground experience in the UAE market.ROLE OVERVIEWWe're looking for a results-driven Digital Marketer who lives and breathes lead generation. You will own our entire online presence &mdash; from social media to paid ads &mdash; with one mission: bring in qualified leads of people interested in buying or investing in Dubai real estate.This is not a content-for-content's-sake role. Every post, every ad, every campaign must serve the goal of driving inquiries.KEY RESPONSIBILITIES<ul><li>Plan and execute Meta (Facebook/Instagram) and Google Ads campaigns targeting Pakistani, Gulf-based, and international buyers interested in Dubai property</li><li>Create compelling content (reels, carousels, stories, landing pages) that positions us as a credible, expert brokerage</li><li>Manage and grow our social media accounts (Instagram, Facebook, TikTok, YouTube Shorts)</li><li>Build and optimize landing pages to capture and convert lead traffic</li><li>Set up and manage a CRM pipeline (e.g. HubSpot, Zoho, or similar) to track leads from inquiry to closing</li><li>Run retargeting campaigns to nurture warm leads</li><li>Analyze campaign performance weekly &mdash; CPL, CTR, ROAS &mdash; and optimize accordingly</li><li>Coordinate with the sales team to align marketing messaging with what converts</li><li>Research competitor agencies and Dubai market trends to stay ahead</li></ul>WHAT WE'RE LOOKING FOR<ul><li>1&ndash;3 years of experience in digital marketing (real estate experience is a BIG plus)</li><li>Proven track record of running paid Meta or Google Ads campaigns</li><li>Strong understanding of lead generation funnels</li><li>Ability to create or brief engaging content (video editing skills are a bonus)</li><li>Analytical mindset &mdash; you know your numbers</li><li>Excellent written communication in English and Urdu</li><li>Self-starter who takes ownership without micromanagement</li></ul>WHAT WE OFFER<ul><li>PKR 40,000 &ndash; 60,000/month base salary (based on experience)</li><li>5% &ndash; 10% commission on every real estate deal closed through your leads &mdash; Dubai property deals are high-ticket, so this adds up fast</li><li>A fast-growing startup environment where your work directly impacts revenue</li><li>Opportunity to grow into Head of Marketing as the team scales</li><li>Exposure to the international Dubai real estate market</li></ul>Job Types: Full-time, FresherPay: Rs40,000.00 - Rs60,000.00 per monthWork Location: Hybrid remote in Islamabad

Digital Marketing Specialist

Abbas Digital Agency

Abbas Digital Agency is looking for a results-driven Digital Ads Manager &amp; Client Coordinator to join our growing team. This role is ideal for someone who can manage high-performing ad campaigns, communicate confidently with clients, and contribute to business growth by converting leads into sales.This is a full-time, in-office position based in Banigala, Islamabad.Key Responsibilities<ul><li>Manage and optimise advertising campaigns on Google, Meta (Facebook/Instagram), and TikTok</li><li>Communicate with clients to understand their goals and provide regular updates</li><li>Coordinate with internal teams including Web Development, App Development, and SEO</li><li>Generate, qualify, and convert leads into paying clients</li><li>Monitor campaign performance and improve ROI</li><li>Maintain strong client relationships and ensure satisfaction</li></ul>Requirements<ul><li>Basic to intermediate experience in digital advertising (Google Ads, Meta Ads, or TikTok Ads)</li><li>Strong communication and client handling skills</li><li>Ability to manage multiple projects and meet deadlines</li><li>Sales mindset with the ability to close deals</li><li>Basic understanding of marketing funnels and lead generation</li><li>Fresh candidates with strong learning ability are encouraged to apply</li></ul>Work Schedule<ul><li>Monday to Friday (5 days a week)</li><li>No after-hours work</li><li>Work-life balance focused environment</li></ul>Pay: Up to Rs35,000.00 per monthWork Location: In person

Digital Ads Manager & Client Coordinator

MEETING MATTERS CLINIC

About Qanzak GlobalQanzak Global is a dynamic and growing company managing multiple projects across fashion and lifestyle. We move fast, think creatively, and build brands that stand out. We're looking for a multi-talented Digital Marketing Expert who doesn't just strategize &mdash; they execute.Role OverviewWe need someone who can own our digital presence end-to-end &mdash; from campaign strategy and paid ads to creating scroll-stopping content themselves. If you can plan a campaign in the morning, edit a Reel by afternoon, and design a graphic by evening, you're exactly who we're looking for.Key Responsibilities<ul><li>Plan and execute digital marketing campaigns across Instagram, TikTok, Facebook, and Google</li><li>Create and edit short-form video content (Reels, TikToks, brand videos) in-house</li><li>Design marketing creatives &mdash; social posts, banners, stories, and product visuals</li><li>Manage and optimize paid ad campaigns (Meta Ads, Google Ads)</li><li>Track performance metrics and provide actionable insights</li><li>Maintain brand consistency across all platforms and projects</li><li>Coordinate content calendars and ensure timely publishing</li></ul>What We're Looking For<ul><li>2&ndash;4 years of experience in digital marketing</li><li>Hands-on proficiency in video editing (CapCut, Premiere Pro, or similar)</li><li>Strong graphic design skills (Canva, Photoshop, Illustrator, or similar)</li><li>Solid understanding of Meta Ads Manager and Google Ads</li><li>Knowledge of SEO, content strategy, and social media algorithms</li><li>A portfolio showcasing both marketing work and creative content</li><li>Ability to manage multiple projects simultaneously without dropping the ball</li></ul>Bonus Points If You Have<ul><li>Experience in fashion, lifestyle, or e-commerce marketing</li><li>Knowledge of influencer coordination or UGC campaigns</li><li>Familiarity with analytics tools (Meta Insights, Google Analytics)</li></ul>What We Offer<ul><li>Competitive salary based on experience</li><li>Creative freedom to bring ideas to the table</li><li>Exposure to diverse projects across multiple brands</li><li>A fast-paced, growth-oriented environment</li></ul>Pay: Rs40,000.00 - Rs60,000.00 per monthWork Location: In person

Digital Marketing Expert (Video Editing & Design)

Try Soft Ai

Job OverviewWe are looking for a highly motivated and results-driven Marketing Executive to lead and execute strategic marketing initiatives across digital channels, employer branding, and software product promotion. The ideal candidate will have strong expertise in digital marketing, brand positioning, and SaaS/product-based marketing with a data-driven mindset.NOTE: This is an ONSITE role based in DHA Phase 2, Islamabad.Key Responsibilities1. Digital Marketing &amp; Lead Generation<ul><li>Plan, execute, and optimize digital marketing campaigns across platforms including Google Ads, LinkedIn, Facebook, and email marketing.</li><li>Manage SEO/SEM strategies to improve website visibility, rankings, and organic traffic.</li><li>Run paid campaigns (PPC) with a focus on ROI, conversion rates, and cost optimization.</li><li>Develop and manage content marketing strategies including blogs, landing pages, and marketing funnels.</li><li>Track and analyze campaign performance using tools like Google Analytics, Search Console, and marketing dashboards.</li><li>Implement marketing automation workflows for lead nurturing and conversion.</li></ul>2. Employer Branding &amp; Talent Marketing<ul><li>Develop and execute employer branding strategies to attract top talent.</li><li>Manage and grow the company&rsquo;s presence on LinkedIn, Indeed, Glassdoor, and other hiring platforms.</li><li>Create engaging content (posts, videos, employee stories) to showcase company culture and values.</li><li>Collaborate with HR to align recruitment campaigns with branding strategies.</li><li>Monitor brand perception and improve online reputation.</li></ul>3. Software Product &amp; SaaS Marketing<ul><li>Design and implement go-to-market strategies for software products and SaaS solutions.</li><li>Conduct market research, competitor analysis, and customer segmentation.</li><li>Create product positioning, messaging, and value propositions.</li><li>Work closely with product and sales teams to align marketing strategies with business goals.</li><li>Develop product marketing materials including case studies, whitepapers, demos, and presentations.</li><li>Support sales teams with lead generation campaigns and marketing collateral.</li></ul>4. Social Media &amp; Content Strategy<ul><li>Manage company social media channels with a focus on B2B engagement and brand growth.</li><li>Create high-quality, engaging content tailored to target audiences.</li><li>Plan and execute content calendars aligned with marketing objectives.</li><li>Monitor trends and implement innovative marketing ideas.</li></ul>5. Analytics &amp; Performance Tracking<ul><li>Measure KPIs such as traffic, leads, conversions, CAC, and ROI.</li><li>Generate detailed reports and insights for campaign performance.</li><li>Continuously optimize campaigns based on data and performance metrics.</li></ul>Required Skills &amp; QualificationsEducation<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</li></ul>Experience<ul><li>2&ndash;5 years of experience in digital marketing, preferably in a software house or SaaS company.</li></ul>Technical Skills<ul><li>Strong knowledge of:</li><li>SEO, SEM, and keyword research</li><li>Google Ads, Meta Ads, LinkedIn Ads</li><li>Marketing automation tools (HubSpot, Mailchimp, etc.)</li><li>CRM tools (Salesforce, HubSpot CRM)</li><li>Google Analytics &amp; reporting tools</li><li>Experience with website CMS (WordPress or similar)</li><li>Basic understanding of UI/UX principles and landing page optimization</li></ul>Soft Skills<ul><li>Excellent communication and copywriting skills</li><li>Strong analytical and problem-solving abilities</li><li>Creative thinking with attention to detail</li><li>Ability to manage multiple campaigns simultaneously</li><li>Team collaboration and stakeholder management</li></ul>Preferred Qualifications<ul><li>Experience in B2B marketing and SaaS product promotion</li><li>Familiarity with AI-based marketing tools and automation platforms</li><li>Experience in employer branding campaigns for tech companies</li><li>Knowledge of A/B testing and conversion rate optimization (CRO)</li></ul>KPIs / Success Metrics<ul><li>Lead generation and conversion rates</li><li>Website traffic growth (organic &amp; paid)</li><li>Cost per lead (CPL) and ROI on campaigns</li><li>Employer brand engagement metrics</li><li>Social media growth and engagement</li></ul>NOTE: This is an ONSITE role based in DHA Phase 2, Islamabad.Work Location: In person

Marketing Executive

Digital Engage

Job Description 1: Senior Google Ads Strategist &amp; Analyst Pay: $700 - $800 per month Job Type: Full-time Work Location: Hybrid (3 days in-office, 2 days remote) Job Title: Senior Google Ads Strategist &amp; Analyst About Digital Engage Digital Engage is a data-driven digital marketing agency helping businesses grow through strategic online advertising, powerful analytics, and high-performing campaigns. We&rsquo;re seeking a senior-level Google Ads Strategist with a deep analytical focus to architect campaign strategy and drive complex optimization. This role is for the analytical mastermind who excels at diagnosis, planning, and maximizing ROI. Preference will be given to candidates with demonstrated experience managing campaigns for service-based businesses (e.g., legal, healthcare, home services, SaaS, consulting). Role Overview The Senior Google Ads Strategist &amp; Analyst will be the strategic lead for our clients' paid search and performance campaigns, with a focus on high-value, service-industry verticals. You will be responsible for high-level account architecture, in-depth auditing, complex data analysis, and crafting the roadmap for campaign success. A key part of this role involves quality assurance&mdash;you will be expected to review and double-check work implemented by the team to ensure strategic alignment and flawless execution. While strategic, this is a hands-on position; you will also be directly involved in implementing complex setups and high-stakes optimizations. Key Responsibilities<ul><li>Conduct comprehensive Google Ads account audits to diagnose issues, uncover hidden opportunities, and build strategic quarterly plans.</li><li>Develop and own the overarching strategy for campaign structure, targeting approach, and testing roadmaps, with a keen understanding of service-industry conversion funnels.</li><li>Perform deep-dive data analysis across Google Ads, GA4, and CRM data to identify trends, forecast performance, and prove ROI for lead-generation and high-CPA accounts.</li><li>Define sophisticated bidding strategies, budget allocation models, and audience segmentation tailored to service-industry buying cycles.</li><li>Review and audit work implemented by team members to ensure accuracy, strategic alignment, and best practices.</li><li>Lead by example through hands-on implementation of complex account structures, conversion tracking, and high-priority optimization tasks.</li><li>Create and present detailed performance reports and strategic recommendations to clients and internal teams.</li><li>Stay ahead of industry trends, Google Ads updates, and beta programs to advise on adoption.</li></ul>Requirements<ul><li>7+ years of proven, hands-on experience strategically managing Google Ads accounts with monthly budgets of $20k+.</li><li>A proven track record is mandatory. You must present case studies or data demonstrating significant improvement in KPIs (ROAS, CPA, CPL, etc.) for past clients.</li><li>Strong preference for candidates with extensive experience in service-industry verticals (e.g., Legal, Home Services, Healthcare, B2B/SaaS, Financial Services, Education).</li><li>Expert-level proficiency in Google Ads, Google Analytics (GA4), and Google Tag Manager.</li><li>Mastery in analytics and data interpretation; must be able to tell a story with data and attribute marketing efforts to business outcomes.</li><li>Exceptional experience in conducting in-depth account audits and building strategic plans from them.</li><li>Strong client-facing communication skills, capable of presenting complex strategies clearly to stakeholders.</li><li>Agency experience managing a portfolio of 10+ accounts across different industries is required.</li></ul>Nice to Have<ul><li>Google Ads Certification(s).</li><li>Experience with SQL or data visualization tools (Looker Studio, Tableau).</li><li>Knowledge of other platforms (Microsoft Ads, Meta Ads) for cross-channel insights.</li></ul>What We Offer<ul><li>Hybrid work schedule.</li><li>Collaborative, learning-focused team culture.</li><li>Opportunity to lead strategy for high-budget, complex accounts.</li><li>Note: As part of our rigorous hiring process, short-listed candidates will be required to conduct a live audit of a sample Google Ads account and present a strategic diagnosis and roadmap to assess practical, client-ready skills.</li></ul>Job Type: Full-timePay: Rs196,000.00 - Rs224,000.00 per monthWork Location: In person

Senior Google Ads Strategist and Analyst

Tech Solutions Pro

Job Description: We are looking for an experienced and results-driven Digital Marketing Team Lead to manage and guide our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital strategies across multiple channels while ensuring team performance and business growth.Responsibilities:<ul><li>Lead and manage the digital marketing team (SMM, SEO, Performance Marketers)</li><li>Develop and implement digital marketing strategies aligned with business goals</li><li>Oversee paid campaigns (Google Ads, Meta Ads) and optimize performance</li><li>Monitor KPIs such as ROI, conversions, CPC, CTR, and campaign effectiveness</li><li>Coordinate with design, content, and development teams</li><li>Ensure timely delivery of campaigns and projects</li><li>Analyze performance data and prepare reports for management</li><li>Train, mentor, and evaluate team members</li><li>Stay updated with the latest digital marketing trends and tools</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field</li><li>3&ndash;5+ years of experience in digital marketing</li><li>Proven experience in team management or leadership role</li><li>Strong knowledge of Google Ads, Meta Ads, SEO, and social media marketing</li><li>Excellent analytical and problem-solving skills</li><li>Strong communication and leadership abilities</li></ul>Preferred Skills (Plus):<ul><li>Experience with marketing automation tools</li><li>Knowledge of conversion rate optimization (CRO)</li><li>Familiarity with Google Analytics, Tag Manager</li></ul>Pay: Rs100,000.00 - Rs120,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Above: 3 years (Preferred)</li></ul>Work Location: In person

Team Lead – Digital Marketing

Explore 467+ Digital marketing lead generation specialist meta ads expert in Islamabad this May. Find roles across top companies and apply now to boost your career.