marketing specialist

commercial manager

marketing manager

social media specialist

director pr & marketing

digital marketing manager

TAWANTECH

<div><p>We are seeking a results-driven Digital Marketing Specialist/Manager to join our team. The ideal candidate will be responsible for overseeing the ROI of marketing campaigns, analyzing customer journeys and funnels, and acting as the single point of contact (SPOC) for all marketing initiatives. This role requires a deep understanding of digital marketing strategies, data-driven decision-making, and the ability to align marketing efforts with the overall digital roadmap.</p><p><b>
Key Responsibilities:</b></p><p><b>
Campaign ROI Management:</b></p><ul><li><ul>
<li>
Monitor and evaluate the return on investment (ROI) for all marketing campaigns.</li>
<li>Identify areas for optimization to maximize campaign performance.</li>
<li>Prepare regular performance reports for stakeholders, providing actionable insights.</li>
</ul></li></ul><p><b>
Analyze funnels of experience and journeys</b></p><ul><li><ul>
<li>
Analyze user journeys, funnels, and overall customer experience across digital platforms.</li>
<li>Identify friction points and opportunities for improving engagement and conversion.</li>
<li>Collaborate with UX/UI and product teams to enhance user experience based on data-driven insights.</li>
</ul></li></ul><p><b>
Digital Marketing Expertise:</b></p><ul><li><ul>
<li>
Develop and implement comprehensive digital marketing strategies, including social media, paid campaigns, SEO/SEM, email marketing, and content marketing.</li>
<li>Stay updated with industry trends, tools, and best practices to ensure competitive advantage.</li>
<li>Optimize marketing efforts using analytics tools and performance metrics.</li>
</ul></li></ul><p><b>
SPOC for Marketing &amp; Digital Roadmap:</b></p><ul><li><ul>
<li>
Serve as the single point of contact (SPOC) for marketing initiatives across departments.</li>
<li>Represent the marketing team in strategic planning discussions, ensuring alignment with the digital roadmap.</li>
<li>Coordinate cross-functional teams to ensure timely execution of marketing plans.</li>
</ul></li></ul><p><b>
Requirements</b></p><ul>
<li>
Proven experience in Digital Banking marketing campaign.</li>
<li>Strong analytical skills with the ability to interpret data and generate insights.</li>
<li>Excellent communication and stakeholder management skills.</li>
<li>Familiarity with digital marketing tools, CRM platforms, and analytics software.</li></ul></div>

Digital Marketing Senior / Expert

Tahaluf

<div><b>Company Description</b><p><b><br>
Tahaluf </b><b>is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.</b></p><p>
To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudi&rsquo;s B2B and B2C large scale events scene. In fact, our partners don&rsquo;t just support the expansion of live events in the Kingdom; they&rsquo;re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.</p><p><b>
Be part of something BIG!</b></p><p>
Building on the success of record-breaking tech event LEAP, which grew to be the world&rsquo;s largest tech event globally in terms of attendee numbers in just its second edition, and award-winning cyber-security event Black Hat, Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including CPHI, Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition in October, Global Health Exhibition and award-winning cyber-security event Black Hat.</p><p>
Be part of an ambitious and highly committed team, who aren&rsquo;t afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.</p><b><br>
Job Description</b><p><br>
We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:</p><ul><li>
Work within a highly dynamic business with the energy and style of a start-up</li><li>
Be part of building a business that is launching new products and events at scale</li><li>
Grab an opportunity to accelerate your career and make a real impact.</li></ul><p>
The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.</p><p>
Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.</p><p></p><p><b><br>
KEY RESPONSIBILITIES:</b></p><ul><li>
Ownership and accountability for executing marketing strategy, management, and optimisation for both inbound and outbound marketing campaigns.</li><li>
Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.</li><li>
Understands our visitor and exhibitors&rsquo; digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.</li><li>
Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.</li><li>
Work with our supporting agencies to develop the strategy and setup of all paid campaigns.</li><li>
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.</li><li>
Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.</li><li>
Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.</li><li>
Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.</li><li>
Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.</li><li>
Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA&rsquo;s).</li></ul><p><b>
LEADERSHIP</b></p><ul><li>
Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy.</li><li>
Line manages digital marketer/s in order to successfully implement campaign strategies.</li><li>
Provide guidance, feedback and inspiration to line reports.</li></ul><p><b>
ANALYSIS &amp; INSIGHT</b></p><ul><li>
Monitor campaign performances by producing relevant and timely reports.</li><li>
Recommend changes to campaign execution based on data insights.</li><li>
Identify trends and insights, and optimize spend and performance based on the insights.</li><li>
Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.</li></ul><p><b>
PLANNING &amp; CAMPAIGN MANAGEMENT</b></p><ul><li>
Work with the marketing team to plan marketing campaigns to meet strategic objectives &ndash; visitor attendance, exhibitor acquisition.</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.</li></ul><p><b>
MARKETING EXECUTION</b></p><ul><li>
Work with marketers to identify the target universe and key segments within the target universe</li><li>
Assist with the development of personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel</li><li>
Significant experience in a digital marketing role to manager level</li><li>
Experience in using Eloqua, Adobe Analytics and Adobe Target</li><li>
Analytical and questioning mindset</li><li>
Solid experience of A/B web and email testing</li><li>
PPC and SEO experience</li><li>
Excellent time keeper, with ability to juggle multiple projects</li><li>
Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders</li><li>
Proven experience of hitting digital channel KPIs</li><li>
Passion for digital marketing</li><li>
Ability to communicate ideas clearly, effectively and persuasively</li><li>
Database development and growth including segmentation and personalisation</li><li>
Deadline and target driven</li><li>
Excellent verbal and written communication skills</li></ul><br>
<b>
Qualifications</b><br>
<ul><li>
Minimum of 3 or 4 years&rsquo; experience as Marketing Manager</li><li>
Bachelor&rsquo;s Degree or equivalent experience</li><li>
Must be a Saudi National.</li><li>
Someone has experience working with Saudi Ministries.</li><li>
Events experience is highly preferrable.</li></ul><p><b>
Background Knowledge, Skills &amp; Experience:</b></p><ul><li>
Thorough understanding &amp; experience of digital (PPC, SEO, online advertising) and direct marketing.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Building relationships with partners and stakeholders.</li><li>
Analytical and questioning mindset.</li><li>
Significant exposure to design and print suppliers / agencies.</li><li>
Strong copywriting skills.</li><li>
Deadline and target driven.</li><li>
Experience of working in a pressurised environment.</li><li>
Excellent verbal and written communication skills. In Both English &amp; Arabic</li><li>
Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.</li><li>
Technology savvy. Able to quickly adopt and work with new technology solutions.</li></ul><br>
<b>
Additional Information</b><p><b><br>
What you will get</b></p><p>
Core Benefits:</p><ul><li>
Medical Insurance for individual and family</li><li>
Annual leave &ndash; 25 days</li><li>
Wellbeing Benefits</li><li>
Remote working on Sundays</li><li>
Working anywhere &ndash; 1 month every year</li></ul><p>
Local Relocation Package*:</p><ul><li>
Paid flight to Riyadh &ndash; individual and family (up to a max of three children)</li><li>
30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000</li><li>
Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs</li><li>If eligible</li></ul><p>
We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.</p></div>

Events Marketing Manager - Saudi National

Excel Career Solutions

<p>Job Description &ndash; Performance &amp; Growth Marketing Manager</p><p>Location: Riyadh, KSA</p><p>Experience: 6&ndash;8 years</p><p>Role Overview</p><p>As the Performance &amp; Growth Marketing Manager, you will lead data-driven marketing</p><p>initiatives to optimize user acquisition, drive conversions, and maximize ROI across multiple</p><p>digital channels. You will work closely with cross-functional teams to design and execute growth</p><p>strategies, leveraging analytics, paid media, SEO/ASO, lifecycle marketing, and experimentation.</p><p>Key Responsibilities</p><ul><li>Develop and execute performance marketing strategies across paid channels (Google</li></ul><p>Ads, Meta, TikTok, Snapchat, Programmatic, etc.) to drive customer acquisition and sales</p><p>growth.</p><ul><li>Own and optimize the full funnel: awareness &rarr; acquisition &rarr; activation &rarr; retention &rarr;</li></ul><p>revenue &rarr; referral.</p><ul><li>Manage campaign budgets, monitor performance, and deliver strong ROI.</li></ul><ul><li>Build and execute growth experiments (A/B tests, landing page optimization, ad creatives,</li></ul><p>funnel experiments).</p><ul><li>Drive lifecycle and CRM marketing campaigns (email, push, SMS, WhatsApp) to improve</li></ul><p>customer engagement and retention.</p><ul><li>Collaborate with product, design, and content teams to align marketing campaigns with</li></ul><p>business objectives.</p><ul><li>Leverage analytics tools (Google Analytics, Mixpanel, AppsFlyer, etc.) to track, measure,</li></ul><p>and report performance.</p><ul><li>Lead SEO/ASO strategy to boost organic visibility and reduce dependency on paid</li></ul><p>channels.</p><ul><li>Stay updated with market trends, competitor strategies, and emerging digital platforms in</li></ul><p>the KSA/GCC region.Requirements</p><ul><li>6&ndash;8 years of proven experience in performance marketing and growth roles, preferably</li></ul><p>in e-commerce, D2C, or consumer-tech sectors.</p><ul><li>Strong hands-on experience managing large budgets across paid channels (Meta,</li></ul><p>Google, TikTok, Snapchat).</p><ul><li>Solid understanding of analytics, attribution, and growth frameworks.</li></ul><ul><li>Experience with SEO/ASO and lifecycle/CRM marketing.</li></ul><ul><li>Data-driven mindset with strong analytical and problem-solving skills.</li></ul><ul><li>Creative thinker with a test-and-learn approach to growth.</li></ul><ul><li>Knowledge of the KSA/GCC digital consumer landscape is highly preferred.</li></ul><ul><li>Excellent communication and stakeholder management skills.</li></ul><ul><li>Arabic language skills are a plus but not mandatory.</li></ul><p>What We Offer</p><ul><li>Opportunity to shape and scale growth at one of KSA&rsquo;s most exciting companies.</li></ul><ul><li>Dynamic, fast-paced work environment with high ownership and autonomy.</li></ul><ul><li>Competitive compensation package with performance incentives.</li></ul><ul><li>A collaborative culture with opportunities for learning and career progression.</li></ul><p>Job Type: Full-time</p><p>Pay: &#65020;17,000.00 - &#65020;20,000.00 per month</p><p>Experience:</p><ul><li>Performance and Growth marketing: 6 years (Required)</li><li>e-commerce, D2C, or consumer-tech sectors: 4 years (Required)</li><li>Riyadh Region: 2 years (Required)</li></ul>

Performance and Growth Marketing Manager-E-Com

Loyal To Cumbria Ltd

<div>
 <strong>
  Company Description
  <br/>
  <br/>
 </strong>
 At
 <strong>
  Loyal To Cumbria (LTC)
 </strong>
 , we're more than just a local directory. We&rsquo;re a vibrant advertising platform celebrating the people, places, and businesses that make Cumbria unique. Our mission is to connect locals and visitors alike with the best of Cumbria through trusted recommendations, exclusive offers, and impactful promotional tools. We champion local businesses and aim to strengthen our community through smart, engaging, and targeted marketing.
 <br/>
 <br/>
 <strong>
  Role Description
  <br/>
  <br/>
 </strong>
 This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Plan, implement, and manage digital marketing campaigns across social media, email, and web
  </li>
  <li>
   Create and schedule engaging content tailored to our audience across platforms (Facebook, Instagram, X, etc.)
  </li>
  <li>
   Monitor and analyze performance metrics using web analytics tools to refine strategies and drive growth
  </li>
  <li>
   Develop and execute SEO and SEM strategies to increase visibility and traffic
  </li>
  <li>
   Collaborate with internal teams and local partners to support promotional campaigns and business objectives
  </li>
  <li>
   Produce marketing reports with actionable insights and recommendations
  </li>
  <li>
   Stay up to date with digital trends, tools, and best practices to keep LTC ahead of the curve
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Social Media Marketing and Digital Marketing skills
  </li>
  <li>
   Web Analytics and Online Marketing skills
  </li>
  <li>
   Strong Communication skills
  </li>
  <li>
   Experience in developing digital marketing strategies
  </li>
  <li>
   Familiarity with SEO and SEM techniques
  </li>
  <li>
   Ability to analyze data and draw insights
  </li>
  <li>
   Excellent organizational and time management skills
  </li>
  <li>
   Bachelor's degree in Marketing, Communications, or related field
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We Offer
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A fully remote, flexible working environment
  </li>
  <li>
   The chance to work with a mission-driven team focused on supporting local communities
  </li>
  <li>
   Opportunities for professional growth and creative input
  </li>
  <li>
   A meaningful role where your work directly contributes to the success of local businesses in Cumbria
  </li>
 </ul>
</div>


Digital Marketing Specialist

Novo Nordisk, Inc.

<div><div><div><div><div><p>Trade Marketing Manager
</p></div></div></div></div><div><div><div><div><b>Category: </b>Sales
</div></div></div></div><div><div><div><div><b>Location:
</b>Riyadh, Riyadh, SA
</div></div></div></div><div><div><div><div><div>Join us as and play a pivotal role in shaping innovative marketing strategies that enhance the patient journey. This unique opportunity allows you to design and execute impactful campaigns that not only promote our products but also improve the lives of patients.</div><br>
<div></div>
<div><b>
Your new role</b></div>
<div>
As the Trade Marketing Manager, you will be responsible for leading the development and execution of digital, trade, and channel marketing focused on enhancing the patient journey. You will map the patient pathway to identify key leverage points and design partnership and engagement strategies that drive awareness, demand, and treatment initiation in alignment with Novo Nordisk&rsquo;s mission and brand goals.</div><div></div><div><br>
Other Responsibilities will include:</div>
<ul>
<li>Build and maintain strong relationships with trade partners, negotiating programs to maximize brand visibility and sales.</li>
<li>Develop and execute targeted marketing plans and trade promotions, including co-op programs and trade shows, to drive sales within the trade channel.</li>
<li>Design and implement patient mobilization campaigns across channels, using patient journey insights.</li>
<li>Monitor campaign performance, market trends, and partner execution to drive continuous improvement.</li>
<li>Collaborate with internal stakeholders and partner accounts to support events, initiatives, and joint campaigns.</li>
<li>Ensure full compliance with Novo Nordisk&rsquo;s business ethics, local laws, and global policies.</li></ul><br>
<div></div>
<div><b>
Your new department</b></div>
<div>
You will join the Diabetes Business Unit, reporting directly to the Cardiometabolic Marketing Director. The department is committed to enhancing the lives of patients by ensuring seamless treatment pathways through innovation, collaboration, and strategic marketing initiatives. Working closely with cross-functional teams and regional stakeholders, the department plays a vital role in shaping patient outcomes across KSA and beyond. At Novo Nordisk, we are driven by purpose&mdash;and together, we are changing lives.</div><br>
<div></div>
<div><b>
Your skills &amp; qualifications</b></div>
<div>
We are looking for a candidate who has:</div>
<ul>
<li>Bachelor&rsquo;s degree in Pharmaceutical Sciences, Medicine, Marketing, Business Administration, or a related field.</li>
<li>A minimum of 5 years of experience in digital and/or channel marketing, preferably in healthcare or pharmaceuticals.</li>
<li>Strong leadership and project management skills, with proven success in cross-functional settings.</li>
<li>Solid analytical skills and strategic mindset to assess campaign impact and channel effectiveness.</li>
<li>Excellent communication in English, both written and verbal.</li>
</ul>
<div>As a person, you are strategic, collaborative, and solutions-driven. You combine creativity with analytical thinking and can communicate complex ideas clearly to stakeholders across all levels. You thrive in cross-functional environments and bring passion to patient engagement and brand impact.</div><br>
<div></div>
<div><b>
Working at Novo Nordisk</b></div>
<div>
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.</div><div><br>
<b>
What we offer</b></div>
<div>
There is, of course, more on offer here than the uniqueness of our culture and the extraordinary</div>
<div>
results we produce. Being part of a global healthcare company means opportunities to learn and</div>
<div>
develop are all around us, while our benefits are designed with your career and life stage in mind.</div><br>
<div></div>
<div><b>
Deadline
</b><br>
21st of October 2025 (Applications are reviewed on an ongoing basis)</div><br>
<div></div>
<div>
Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.</div><br>
<div></div>
<div>
Novo Nordisk is not your typical healthcare company. In a modern world of quick fixes, we focus on</div>
<div>
solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.</div><div></div><div><br>
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.</div><br>
<div></div>
<div>
We&rsquo;re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.</div></div></div></div></div></div>

Trade Marketing Manager

<div><b>Company Description</b><p><br>
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.</p><p>
 To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi&rsquo;s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.</p><p>
 Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.</p><p>
 Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.</p><b><br>
Job Description</b><p><br>
We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:</p><ul><li>
Work within a highly dynamic business with the energy and style of a start-up</li><li>
Be part of building a business that is launching new products and events at scale</li><li>
Grab an opportunity to accelerate your career and make a real impact.</li></ul><p><b>
What you will do</b></p><p>
Working on both Cityscape Global and Global Heath Exhibition as our Head of Event Marketing, you will report to the Marketing Director and will manage a diverse team based in beautiful Riyadh. We're looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.</p><p><b>
Key Responsibilities</b></p><p>
 <b>LEADERSHIP</b></p><ul><li>
Recommend team structures and delivery solutions based on requirements</li><li>
Line manage senior marketers and specialists working across a range of events</li><li>
Work with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI&rsquo;s</li><li>
Provide guidance, feedback and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li></ul><p><b>
ANALYSIS &amp; INSIGHT</b></p><ul><li>
Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Ensure relevant and timely data is captured (onsite &amp; post show surveys, registration forms, industry research etc)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision-making in the teams</li><li>
Share case studies with marketers within the team, division and Informa Markets</li></ul><p><b>
PLANNING &amp; CAMPAIGN MANAGEMENT</b></p><ul><li>
Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul><p><b>
MARKETING EXECUTION</b></p><ul><li>
Together with the marketing managers identify target universe and key segments within target universe</li><li>
Guide the team in developing personas, value propositions and messaging for each of the key segments</li><li>
Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)</li><li>
Input into the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards</li></ul><p><b>
Key Performance Indicators</b></p><ul><li>
Working alongside commercial leads to develop value propositions and go-to-market strategy</li><li>
Ongoing customer insight and engagement strategies</li><li>
Overseeing delivery of marketing campaigns in line with business objectives</li><li>
Adherence to timelines and budgets</li><li>
Marketing KPI report</li><li>
To manage a cross-functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training</li><li>
To design and deliver campaigns for specific projects as and where required</li><li>
To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change</li></ul><br>
<b>
Qualifications</b><p><b><br>
What you will bring</b></p><p>
We're looking for an Events Marketing expert!</p><p>
The right person will be an experienced events marketer and people leader from a strong exhibitions background, excited to lead our fantastic team through this next stage of growth.</p><p>
You'll be a skilled marketing strategist who can drive creativity and enthusiasm in others and will enjoy managing a diverse team of managers, marketing executives and specialist functions.</p><p>
You are analytical and data-orientated, with a history of testing and optimisation, but with creative flair and exceptional attention to detail.</p><p>
You'll need to bring extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment.</p><p>
You'll also be extremely adaptable, accustomed to working with differing market dynamics and be able to guide marketers and steer campaign strategy accordingly.</p><p><b>
Skills &amp; qualities</b></p><ul><li>
Self-starter with proactive nature, and ability to work autonomously</li><li>
Highly collaborative</li><li>
Thrives on constant change.</li><li>
Excellent quantitative skills</li><li>
Strong analytical and presentation skills</li><li>
Good attention to detail and accuracy.</li></ul><p>
We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.</p><b><br>
Additional Information</b><p><b><br>
You can be based anywhere globally that is compatible with Saudi working hours. You will be required to be in Saudi for October and November 2025 for the events, with flights and accommodation are provided!</b></p><p>
We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.</p></div>

Head of Event Marketing (6-month maternity cover - Remote)

Oasis Live Stock Company L L C

<p>Responsibilities</p><ul><li>Develop and implement comprehensive digital marketing strategies to drive brand awareness and customer engagement.</li><li>Lead cross-functional teams to execute integrated marketing campaigns effectively.</li><li>Utilize AI tools for customer segmentation and targeting.</li><li>Analyze campaign performance using advanced analytics and reporting tools.</li><li>Optimize paid advertising campaigns using SEO and other digital tools.</li><li>Manage social media presence and digital content creation.</li><li>Conduct market research to inform marketing strategies.</li><li>Monitor digital traffic and report on campaign performance.</li></ul><p>Qualifications</p><ul><li>Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, or a related field.</li><li>6-10 years of experience in digital marketing, consulting, or agency work.Strong understanding of SEO, Google Ads, and social media advertising.</li><li>Expertise in analytics tools like Google Analytics and Marketo.Excellent writing, editing, and research skills.</li><li>Ability to manage multiple projects and prioritize tasks effectively.</li></ul><p>Job Type: Full-time</p><p>Language:</p><ul><li>Arabic (Required)</li><li>English (Required)</li></ul>

Marketing Senior Specialist

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