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assistant director of sales and marketing

commercial director

director of marketing

Marriott International

<div>Additional Information 
Job Number25189364 
Job CategorySales &amp; Marketing 
LocationRiyadh Marriott Hotel, 8333 King Saud Road, Riyadh, Saudi Arabia, Saudi Arabia, 12622 
ScheduleFull Time 
Located Remotely?N 
Position Type Management<div><div> 
JOB SUMMARY 
Shapes and executes an overall marketing strategy. Communicates this strategy to the marketing team and other business units. Coordinates with sales management in order to ensure alignment of marketing and sales strategies. Evaluates past programs/events and develops new programs in order to generate tours and meet or exceed goals. Participates in the performance management, coaching, recruiting, and selection of the marketing workforce, and develops compensation plans that will maximize productivity. 
CANDIDATE PROFILE 
Education and Experience
<ul><li>Bachelor's degree or 4 years of equivalent work experience; minimum 2 years experience in a similar position.</li></ul> 
Required Qualifications
<ul><li>Proficiency in reading and writing English (additional language required for certain positions).</li></ul>
<ul><li>Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills.</li></ul>
<ul><li>Openness to adapt to different cultural contexts based on location Must be willing to work weekends and holidays as required by business needs.</li></ul> 
JOB SPECIFIC TASKS 
Developing &amp; Executing Marketing Strategy
<ul><li>Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.</li></ul>
<ul><li>Verify that pricing and communications regarding previews are consistent across all channels. Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions.</li></ul>
<ul><li>Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy.</li></ul>
<ul><li>Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs.</li></ul> 
Managing Tour Flow &amp; Guest Experience
<ul><li>Manage the sales floor to verifythat guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations. Manage activation process from site's perspective (own and resolve challenges as they arise).</li></ul>
<ul><li>Monitor guest experience survey data, publish results for associate review, and follow up as appropriate.</li></ul> 
Developing Programs for Generating Traffic Flow/Business
<ul><li>Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.</li></ul>
<ul><li>Develop strategies and incentive programs to meet or exceed budgeted numbers. Identify trends when production is not meeting budget expectations and implement solutions.</li></ul>
<ul><li>Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and make recommendations to improve and enhance future programs/events.</li></ul> 
Maintaining, Analyzing, &amp; Communicating Key Reports
<ul><li>Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).</li></ul>
<ul><li>Conduct competitive market analysis (e.g., cost per tour, development plans, and marketing cost by channel and effort).</li></ul>
<ul><li>Monitor Budget versus Actual Results (BUVARS) by department and channel and prepare summaries of results for management (e.g., site, regional, and sales and marketing leadership). Monitor reports across channels to determine focus for generating tours.</li></ul> 
Managing External Relationships
<ul><li>Negotiate contracts and work with vendors. Managing Relationships External to Marketing Discuss action plans with the sales department to ensure that vendor partnerships will help drive sales.</li></ul>
<ul><li>Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours.</li></ul>
<ul><li>Share marketing information and strategy with sales force.</li></ul>
<ul><li>Coordinate closely with sales management on process for addressing guest eligibility issues, tracking and discussing related trends.</li></ul>
<ul><li>Build partnerships with resort operations, hotel linkage , OPC vendors, etc, where applicable.</li></ul>
<ul><li>Coordinate and prepare with Director of Sales quarterly business objectives.</li></ul> 
Managing &amp; Developing the Sales &amp; Marketing Workforce
<ul><li>Prepare for and conduct team meetings. Measure the performance of marketing executives/team leaders against goals and hold them accountable. Provide one-on-one coaching and mentoring to team associates.</li></ul>
<ul><li>Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).</li></ul>
<ul><li>Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).</li></ul>
<ul><li>Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).</li></ul>
<ul><li>Develop and/or update sales training manuals and sales process enhancements (e.g., Eagle Flight Plans, Resource Guides).</li></ul>
<ul><li>Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans.</li></ul>
<ul><li>Manage associate performance, developing performance plans for associates below expectation (progressive discipline).</li></ul>
<ul><li>Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.</li></ul>
<ul><li>Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams).</li></ul>
<ul><li>Provide guidelines for empowering associates to make decisions regarding guest experience and service issues.</li></ul>
<ul><li>Deliver and coordinate various training programs.</li></ul>
<ul><li>Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.</li></ul>
<ul><li>Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures).</li></ul>
<ul><li>Participate in recruiting (e.g., make internal announcements to managers in order to generate referrals, monitor online and print ads, respond to calls and emails from potential applicants). Participate in selection processes (e.g., interviewing).</li></ul>
<ul><li>Develop compensation plans for marketing teams that maximize production.</li></ul> 
Contributing to the Management of the Enterprise
<ul><li>Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC]).</li></ul>
<ul><li>Update plans and actions to prepare for management meetings.</li></ul>
<ul><li>Perform other duties as assigned.</li></ul></div><div> 
</div>At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of &ldquo;Wonderful Hospitality. Always.&rdquo; by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that&rsquo;s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. 
<div>
</div><div>JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you&rsquo;re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand&rsquo;s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you&rsquo;ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That&rsquo;s The JW Treatment&trade;. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.</div></div></div>

Cluster Director of Marketing

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25116840
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 Riyadh Marriott Hotel, 8333 King Saud Road, Riyadh, Saudi Arabia, Saudi Arabia, 12622VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 Company Overview
 
 
 
 Marriott International is a global leader in the hospitality industry, known for its commitment to excellence, innovation, and putting people first. With over 30 distinctive brands and thousands of properties worldwide, Marriott offers unmatched opportunities for growth and development.
 
 
 This role is part of a cluster team based in Riyadh, Saudi Arabia, supporting multiple Marriott properties across the region. Riyadh, a dynamic and rapidly growing capital, is a key market for Marriott&rsquo;s luxury and premium brands. The cluster structure enables collaboration, agility, and shared success across properties, while fostering a strong sense of community and professional development.
 
 
 As part of the Marriott family, associates benefit from a culture of inclusion, continuous learning, and the opportunity to build a career with purpose and global reach.
 
 
 Role Summary
 
 
 As the Cluster Director of Marketing, you will lead the strategic marketing efforts for multiple Marriott properties within the Riyadh cluster. This role is responsible for driving brand awareness, revenue growth, and guest engagement through integrated marketing, digital, PR, and social media strategies. Reporting to the General Managers and working closely with Sales, Revenue, and Operations teams, you will ensure alignment with brand standards and business objectives while fostering innovation and excellence in all marketing initiatives.
 
 
 Key Responsibilities Strategic Marketing Leadership
 
 
 <ul>
 <li>
 Develop and execute annual cluster marketing plans aligned with business goals and budgets.
 </li>
 <li>
 Collaborate with GMs, Sales, Revenue, and F&amp;B leaders to drive integrated campaigns across all properties.
 </li>
 <li>
 Lead the development of marketing strategies for rooms, F&amp;B, events, and other revenue-generating areas.
 
 
 </li>
 </ul>
 Digital Marketing &amp; E-Commerce
 
 
 <ul>
 <li>
 Partner with the Cluster eCommerce Manager to optimize digital presence, SEO, and paid media performance.
 </li>
 <li>
 Oversee content management for hotel websites, OTAs, and third-party platforms.
 </li>
 <li>
 Ensure all digital marketing aligns with brand voice and standards.
 
 
 </li>
 </ul>
 Social Media &amp; Content Strategy
 
 
 <ul>
 <li>
 Lead the creation and execution of social media campaigns across platforms.
 </li>
 <li>
 Manage content calendars, influencer collaborations, and community engagement.
 </li>
 <li>
 Monitor and respond to online reviews and guest feedback in a timely, brand-aligned manner.
 
 
 </li>
 </ul>
 Public Relations &amp; Communications
 
 
 <ul>
 <li>
 Develop and implement quarterly PR plans in collaboration with agencies and regional teams.
 </li>
 <li>
 Build and maintain strong relationships with local media, influencers, and bloggers.
 </li>
 <li>
 Manage press releases, media events, and hotel-sponsored community initiatives.
 
 
 </li>
 </ul>
 Visual Asset &amp; Brand Management
 
 
 <ul>
 <li>
 Coordinate photography and videography for marketing, PR, and F&amp;B promotions.
 </li>
 <li>
 Ensure all visual assets meet brand guidelines and support storytelling objectives.
 </li>
 <li>
 Maintain a library of high-quality imagery for use across channels.
 
 
 </li>
 </ul>
 Collateral &amp; Campaign Execution
 
 
 <ul>
 <li>
 Oversee the production of marketing collateral, signage, and promotional materials.
 </li>
 <li>
 Manage inventory and ensure compliance with brand standards and audit requirements.
 </li>
 <li>
 Support direct marketing efforts, including email campaigns and printed materials.
 
 
 </li>
 </ul>
 Performance Analysis &amp; Reporting
 
 
 <ul>
 <li>
 Track and report on marketing KPIs, campaign performance, and ROI.
 </li>
 <li>
 Provide insights and recommendations to optimize future initiatives.
 </li>
 <li>
 Stay informed on market trends, competitor activity, and emerging digital tools.
 
 
 </li>
 </ul>
 Desirable Skills and Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.
 </li>
 <li>
 Experience in marketing, preferably in hospitality or luxury brands.
 </li>
 <li>
 Strong leadership, project management, and stakeholder engagement skills.
 </li>
 <li>
 Expertise in digital marketing, social media, and PR strategy.
 </li>
 <li>
 Creative thinker with a data-driven mindset.
 </li>
 <li>
 Proficiency in marketing tools, CRM systems, and Microsoft Office Suite.
 </li>
 <li>
 Fluent in English; Arabic is a plus.
 
 
 </li>
 </ul>
 Location and Work Setup
 
 
 Location: Riyadh, Saudi Arabia
 
 
 Work Setup: On-site, supporting multiple Marriott properties in a cluster structure.
 
 
 Career Growth Opportunities
 
 
 This role offers a pathway to senior regional marketing leadership roles within Marriott International. You&rsquo;ll gain exposure to strategic projects, cross-functional collaboration, and the opportunity to shape the marketing direction of a key regional cluster.
 
 
 Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of &ldquo;Wonderful Hospitality. Always.&rdquo; by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that&rsquo;s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
 
 
 JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you&rsquo;re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand&rsquo;s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you&rsquo;ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That&rsquo;s The JW Treatment&trade;. In joining JW Marriott, you join a portfolio of brands with Marriott International.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Cluster Director of Marketing- Riyadh Marriott

LAWAZEM

<div>Job Overview:
LAWAZEM is seeking a strategic and results-driven Performance Marketing Director to lead our performance marketing initiatives. This role is integral to driving growth through data-driven strategies and optimizing marketing performance across all digital platforms. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and evidence of successful campaign management.
Key Responsibilities:<ul>
<li>
Develop and implement performance marketing strategies to drive customer acquisition, engagement, and retention.</li>
<li>Oversee the planning, execution, and optimization of all performance marketing campaigns, including PPC, social media advertising, and email marketing.</li>
<li>Utilize advanced analytics and reporting tools to track campaign performance, analyze results, and derive actionable insights.</li>
<li>Lead a team of marketing professionals to achieve performance targets and optimize marketing budget allocation for maximum ROI.</li>
<li>Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing strategies.</li>
<li>Conduct market analysis to identify trends, customer behavior, and competitive landscape to refine marketing approaches.</li>
<li>Experiment with new performance marketing channels and tactics while testing and optimizing results.</li>
<li>Stay updated on industry trends and best practices to ensure LAWAZEM remains at the forefront of performance marketing.</li>
<li>Manage relationships with external vendors, agencies, and partners to maximize marketing effectiveness.</li>
<li>Present performance reports and strategic recommendations to senior management and stakeholders.</li>
</ul>
Requirements<ul>
<li>
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).</li>
<li>A minimum of 6 years of experience in performance marketing, with at least 3 years in a leadership role.</li>
<li>Proven track record of successful performance marketing campaigns across digital channels.</li>
<li>Strong analytical skills with proficiency in performance marketing and analytics tools (e.g., Google Analytics, SEMrush, etc.).</li>
<li>In-depth knowledge of PPC, SEO, social media advertising, and email marketing strategies.</li>
<li>Excellent leadership and team management abilities to foster a high-performing marketing team.</li>
<li>Exceptional communication and presentation skills for effective stakeholder engagement.</li>
<li>Creative problem-solving skills and an innovative approach to marketing strategies.</li>
<li>Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.</li>
<li>Fluency in Arabic &amp; English, both written and spoken.</li></ul></div>

Performance Marketing Director

LAWAZEM | لوازم

<div>
 
 Job Overview:
 
 
 
 LAWAZEM is seeking a strategic and results-driven Performance Marketing Director to lead our performance marketing initiatives. This role is integral to driving growth through data-driven strategies and optimizing marketing performance across all digital platforms. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and evidence of successful campaign management.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Develop and implement performance marketing strategies to drive customer acquisition, engagement, and retention
 </li>
 <li>
 Oversee the planning, execution, and optimization of all performance marketing campaigns, including PPC, social media advertising, and email marketing
 </li>
 <li>
 Utilize advanced analytics and reporting tools to track campaign performance, analyze results, and derive actionable insights
 </li>
 <li>
 Lead a team of marketing professionals to achieve performance targets and optimize marketing budget allocation for maximum ROI
 </li>
 <li>
 Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing strategies
 </li>
 <li>
 Conduct market analysis to identify trends, customer behavior, and competitive landscape to refine marketing approaches
 </li>
 <li>
 Experiment with new performance marketing channels and tactics while testing and optimizing results
 </li>
 <li>
 Stay updated on industry trends and best practices to ensure LAWAZEM remains at the forefront of performance marketing
 </li>
 <li>
 Manage relationships with external vendors, agencies, and partners to maximize marketing effectiveness
 </li>
 <li>
 Present performance reports and strategic recommendations to senior management and stakeholders
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
 </li>
 <li>
 A minimum of 6 years of experience in performance marketing, with at least 3 years in a leadership role
 </li>
 <li>
 Proven track record of successful performance marketing campaigns across digital channels
 </li>
 <li>
 Strong analytical skills with proficiency in performance marketing and analytics tools (e.g., Google Analytics, SEMrush, etc.)
 </li>
 <li>
 In-depth knowledge of PPC, SEO, social media advertising, and email marketing strategies
 </li>
 <li>
 Excellent leadership and team management abilities to foster a high-performing marketing team
 </li>
 <li>
 Exceptional communication and presentation skills for effective stakeholder engagement
 </li>
 <li>
 Creative problem-solving skills and an innovative approach to marketing strategies
 </li>
 <li>
 Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
 </li>
 <li>
 Fluency in Arabic &amp; English, both written and spoken
 </li>
 </ul>
</div>

Mindfield Resources

<div>
 
 
 Our Client:
 
 
 
 A leading player in the consumer goods industry.
 
 
 
 
 
 
 Your Role:
 
 
 
 Lead brand, growth, and innovation for a category leader reporting directly to the CEO. Own the marketing agenda across strategy, portfolio, digital, and new ventures.
 
 
 
 
 
 Build brands that travel, products that scale, and teams that deliver. Our client, a major regional name in the food and beverage industry, is on the hunt for a
 
 Marketing Director
 
 based in Riyadh, KSA and reports to the CEO. Someone who thinks beyond campaigns and understands that true brand value is built at the intersection of strategy, innovation, and intuition.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Set and execute corporate brand, category, and product strategy across KSA and regional markets.
 </li>
 <li>
 Own growth planning: portfolio rationalization, category expansion, pricing/pack, and route-to-market including D2C.
 </li>
 <li>
 Lead cross-functional programs spanning Marketing, NPD/Innovation, and Commercial to land launches on time and on margin.
 </li>
 <li>
 Drive digital transformation beyond campaigns: performance, retail media, CRM, marketing automation, and first-party data.
 </li>
 <li>
 Translate analytics into action: consumer, market, and P&amp;L insights; track KPIs and convert performance into profit.
 </li>
 <li>
 Support inorganic growth: assess partners/M&amp;A, lead marketing due diligence and integration of brands and teams.
 </li>
 <li>
 Optimize spend and efficiency; manage agencies, vendors, and marketing investment ROI.
 </li>
 <li>
 Prepare and present to CEO/Board; shape the strategic agenda with clear options and outcomes.
 </li>
 <li>
 Build, mentor, and scale a high-performing marketing team with clear operating rhythms and standards.
 </li>
 <li>
 Implement fit-for-purpose marketing systems, tools, and controls.
 </li>
 </ul>
 
 
 
 
 
 What You Bring:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s in Business, Marketing, or related; MBA.
 </li>
 <li>
 15+ years in Marketing within Food &amp; Beverage/Consumer Goods, including experience with both multinational and leading regional companies; 5+ years in senior leadership.
 </li>
 <li>
 Proven brand building and market expansion track record, including innovation and category development.
 </li>
 <li>
 Strong digital and data orientation: performance marketing, eCommerce/D2C, CRM, and marketing tech.
 </li>
 <li>
 Commercial fluency with P&amp;L understanding, portfolio strategy, and ROI discipline.
 </li>
 <li>
 Executive presence with CEO/Board exposure; able to influence and align senior stakeholders.
 </li>
 <li>
 Bilingual: Arabic and English.
 </li>
 <li>
 Saudi market experience is essential for this role.
 </li>
 </ul>
 
 
 
 
 
 Next Steps:
 
 Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.
 
</div>

Marketing Director

Emdad By Elm

<div>
 
 
 Job Title
 
 
 
 
 Senior Director of Communication and Marketing
 
 
 
 
 
 
 
 Section
 
 
 
 Operations
 
 
 
 Department
 
 
 
 Communications and Marketing
 
 
 
 Reporting to
 
 
 
 Vice-President of Operations
 
 
 
 
 
 
 Project Overview
 
 
 
 Join a team dedicated to a landmark national museum project in Riyadh, Saudi Arabia. We are creating a flagship cultural institution that will showcase the cultures of the world. The project is a key contributor to the Kingdom's
 
 Vision 2030
 
 goals, advancing the nation's cultural and creative sectors. This is a unique opportunity to contribute to a project of national significance and global impact.
 
 
 
 
 
 
 Job Purpose
 
 
 
 The Senior Director of Communications and Marketing provides visionary leadership for the institution&rsquo;s voice, identity, and strategic communications. This role ensures coherence, visibility, and impact across all public-facing platforms, stewarding the brand with authority and purpose. Responsible for shaping institutional messaging, media relations, marketing strategy, and audience development, the Senior Director drives engagement with local, national, and international publics. The job holder will work in close partnership with the Departments of Collections and Exhibitions, Digital, Public Engagement, Advancement, and Commercial Strategy to align messaging, amplify impact, and grow audiences. The role requires cross-functional collaboration with all institution&rsquo;s departments. The Senior Director will lead a highly skilled team and oversee campaigns, creative assets, and communications policies that advance the institution&rsquo;s mission, deepen public trust, and build long-term relationships.
 
 
 
 
 
 
 Roles and Responsibilities
 
 
 
 
 
 
 
 
 Strategy and Planning
 
 
 
 <ul>
 <li>
 Develop and lead the execution of a comprehensive communications and marketing strategy aligned with the institution&rsquo;s mission and audience strategic goals.
 </li>
 <li>
 Develop and lead the execution of a comprehensive marketing and communications strategy that aligns with the institution&rsquo;s vision and strategic plan.
 </li>
 <li>
 Contribute to the overall strategic direction of the institution as a member of the executive leadership team.
 </li>
 <li>
 Ensure accurate analysis of market trends, audience data, and stakeholder feedback to inform and refine strategies.
 </li>
 </ul>
 
 
 
 
 
 
 Budget Management
 
 
 
 <ul>
 <li>
 Develop, manage, and monitor the Department&rsquo;s budget in collaboration with the Finance Department.
 </li>
 <li>
 Maximize marketing impact and ensure ROI for additional revenue.
 </li>
 </ul>
 
 
 
 
 
 
 Policies, Processes, and Procedures
 
 
 
 <ul>
 <li>
 Oversee the creation and implementation of internal marketing and communications policies.
 </li>
 <li>
 Ensure compliance with best practices and standards for branding and messaging across all platforms.
 </li>
 <li>
 Live by the institution&rsquo;s values, ethical standards, and governance.
 </li>
 </ul>
 
 
 
 
 
 
 Brand &amp; Media Management
 
 
 
 <ul>
 <li>
 Define and protect the institution&rsquo;s brand across all platforms and materials.
 </li>
 <li>
 Oversee all aspects of the organization&rsquo;s public relations efforts, including media relations, press releases, and crisis management to enhance and protect the institution&rsquo;s reputation.
 </li>
 <li>
 Lead content development for all channels including print, web, and social media.
 </li>
 <li>
 Lead public relations efforts including media outreach, press releases, and crisis communication.
 </li>
 </ul>
 
 
 
 
 
 
 Audience &amp; Market Research
 
 
 
 <ul>
 <li>
 Analyze audience data and visitor trends to inform communications and outreach.
 </li>
 <li>
 Implement audience segmentation and digital targeting to broaden and deepen engagement.
 </li>
 </ul>
 
 
 
 
 
 
 Campaign Execution &amp; Oversight
 
 
 
 <ul>
 <li>
 Manage the planning, execution, and evaluation of marketing campaigns and public outreach activities.
 </li>
 <li>
 Ensure consistency of tone, message, and visual identity across all channels.
 </li>
 </ul>
 
 
 
 
 
 
 Functional Accountabilities
 
 
 
 <ul>
 <li>
 Collaborate with other senior leaders to ensure integrated messaging across all institution&rsquo;s activities and initiatives, enhancing the organization&rsquo;s overall impact.
 </li>
 <li>
 Spearhead the institution's digital marketing initiatives, enhancing online presence through targeted content, audience engagement, and data analytics.
 </li>
 <li>
 Direct the creation of all promotional materials, ensuring alignment with the institution&rsquo;s branding and messaging requirements while maintaining high aesthetic standards.
 </li>
 <li>
 Evaluate the effectiveness of marketing and communication efforts regularly, using data and analytics to refine strategies and initiate improvements.
 </li>
 <li>
 Lead integrated marketing efforts for major milestones including the institution&rsquo;s opening, exhibitions, and public programs.
 </li>
 <li>
 Collaborate with RAC on shared communication initiatives and broader sector promotion.
 </li>
 </ul>
 
 
 
 
 
 
 Stakeholder Management
 
 
 
 <ul>
 <li>
 Build and maintain collaborative relationships with community partners, donors, media representatives, and other key stakeholders.
 </li>
 <li>
 Engage with community partners and stakeholders to create opportunities for partnerships that enhance program offerings and audience outreach.
 </li>
 </ul>
 
 
 
 
 
 
 People Management
 
 
 
 <ul>
 <li>
 Manage and support team members in performing their tasks in line with established policies and procedures.
 </li>
 <li>
 Guide, mentor, and develop the Communication and Marketing team to ensure continuous growth and achievement of functional objectives.
 </li>
 <li>
 Set clear performance goals, provide regular feedback, and support professional development through coaching and formal evaluations.
 </li>
 <li>
 Delegate authority appropriately to empower team members and encourage accountability.
 </li>
 <li>
 Contribute to workforce planning, recruitment, and performance management while promoting employee engagement and motivation.
 </li>
 <li>
 Foster a high-performance, inclusive, and collaborative work culture aligned with the institution&rsquo;s values.
 </li>
 <li>
 Promote innovation and contribute to a positive, inspiring, and diverse workplace.
 </li>
 <li>
 Maintain high personal standards and ensure excellence across the section.
 </li>
 <li>
 Manage and mentor a team of marketing and communications professionals, fostering a culture of excellence and innovation in all projects.
 </li>
 </ul>
 
 
 
 
 
 Job Qualifications and Requirements
 
 
 
 
 
 
 
 
 Knowledge and Experience
 
 
 
 <ul>
 <li>
 Minimum of 10 years in communications, marketing, or public relations, preferably in cultural or nonprofit sectors.
 </li>
 <li>
 Proven experience in digital marketing (SEO, SEM, content strategy, social media).
 </li>
 <li>
 Proven leadership in managing multidisciplinary teams and executing strategic campaigns.
 </li>
 <li>
 Knowledge of current trends and best practices in the museum and cultural sector, informing strategic planning and implementation.
 </li>
 <li>
 Outstanding track record in stakeholder engagement and public relations.
 </li>
 <li>
 Thorough experience in brand management and marketing analytics.
 </li>
 <li>
 Knowledge of current trends in museums, arts, and cultural sectors.
 </li>
 <li>
 Experience in nonprofit fundraising communications is highly desirable.
 </li>
 </ul>
 
 
 
 
 
 
 Education and Certifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required (communications, marketing, public relations, or related field), master&rsquo;s degree preferred.
 </li>
 </ul>
 
 
 
 
 
 Personal capabilities and qualifications
 
 
 <ul>
 <li>
 Strategic thinking and visionary leadership, with the ability to innovate and drive initiatives forward in a complex environment.
 </li>
 <li>
 Exceptional interpersonal and relationship-building skills, capable of engaging effectively with diverse audiences and stakeholders.
 </li>
 <li>
 Advanced proficiency in digital marketing tools and platforms, along with experience analyzing and interpreting marketing metrics.
 </li>
 <li>
 Strong project management and organizational skills, adept at managing multiple priorities with competing deadlines.
 </li>
 <li>
 Superior negotiation and persuasion skills, facilitating effective partnerships and consensus-building among a range of stakeholders.
 </li>
 <li>
 Thoughtful and adaptive communication style, able to adjust messaging for specific audiences and platforms.
 </li>
 <li>
 Deep understanding of nonprofit fundraising strategies and experience in developing campaigns that attract and engage donors.
 </li>
 <li>
 Proven ability to cultivate a positive and productive team culture, emphasizing collaboration, accountability, and high performance.
 </li>
 <li>
 A highly creative mindset, with strong problem-solving abilities to navigate challenges and seize opportunities within the communications landscape.
 </li>
 <li>
 Fluent in Arabic
 </li>
 </ul>
 
 
</div>

Senior Director of Communication and Marketing

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