brand manager

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shopper marketing manager Jobs in Istanbul

shopper marketing manager

manager of marketing

Boyner Buyuk Magazacilik A.S.

<div>
 
 
 Join Our Innovative Team at Boyner!
 
 
 
 Boyner, one of Turkey&rsquo;s leading retail brands with a rich history spanning decades, is dedicated to delivering outstanding shopping experiences and high-quality products to customers nationwide. As we continue our journey to redefine retail in the dynamic landscape, we are seeking a talented
 
 Growth Marketing Manager
 
 to shape our digital growth strategy and accelerate our brand&rsquo;s success.
 
 
 
 
 
 
 Position Overview:
 
 
 
 As Growth Marketing Manager at Boyner, you will play a pivotal role in driving the commercial growth of Boyner.com.tr. Your core focus will be on analyzing daily and hourly sales data to rapidly develop and implement actions that increase customer engagement, conversion rates, and lifetime value, while also leading full-funnel optimization and improving key metrics like Unit Per Transaction (UPT). Leading the growth marketing functions, you will collaborate closely with the
 
 CRM, Campaign, Planning, Category, Digital Marketing, and business owner teams
 
 to ensure a holistic and impactful strategy. This role is central to achieving our e-commerce targets and requires a strong synergy with strategic partners like Hopi.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute strategic growth marketing initiatives based on real-time sales data, focusing on couponing, campaign management, and on-site CRO tactics.
 </li>
 <li>
 Lead and mentor the growth marketing team, setting clear goals and monitoring performance to drive results.
 </li>
 <li>
 Work in close collaboration with cross-functional teams (CRM, Campaign, Planning, Category, business owners, etc.) to create and implement integrated growth strategies.
 </li>
 <li>
 Utilize
 
 Insider, Adjust, Google Analytics 4 (GA4),
 
 and
 
 Google Search Console
 
 to analyze the customer journey, conduct A/B tests, and continuously improve the user experience (UX).
 </li>
 <li>
 Partner with the CRM team to develop strategies for customer segmentation, frequency improvement, and loyalty programs.
 </li>
 <li>
 Manage strategic partnerships, including the collaboration with Hopi, to develop and execute segmented growth projects.
 </li>
 <li>
 Analyze and report on the performance (ROI, KPIs) of all marketing channels, ensuring budget optimization and data-driven decision-making.
 </li>
 <li>
 Monitor market trends, competitor activities, and consumer insights to proactively identify and capitalize on new growth opportunities.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 University degree in Statistics, Mathematics, Engineering, Economics, Business Administration, or a related analytical field.
 </li>
 <li>
 Minimum 8+ years of experience in a growth marketing role, preferably within the e-commerce, retail, or FMCG sectors.
 </li>
 </ul>
 
 
 
 
 
 Advanced proficiency with:
 
 
 <ul>
 <li>
 Marketing automation and push notification platforms (e.g.,
 
 Insider
 
 ).
 </li>
 <li>
 Mobile measurement partners (e.g.,
 
 Adjust
 
 ).
 </li>
 <li>
 Web analytics tools (
 
 Google Analytics 4, Google Search Console
 
 ).
 </li>
 <li>
 Proven experience with A/B testing methodologies and Conversion Rate Optimization (CRO).
 </li>
 <li>
 Strong analytical skills with a P&amp;L-oriented mindset and the ability to translate data into actionable insights.
 </li>
 <li>
 Deep understanding of CRM metrics such as customer segmentation, lifetime value, and purchase frequency.
 </li>
 <li>
 Excellent organizational, communication, and cross-functional collaboration skills.
 </li>
 <li>
 A fast, results-oriented, and problem-solving mindset with the ability to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Boyner Holding A.&Scedil;.
 
 
 taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla k&inodot;smen otomatik ve otomatik olmayan yollarla i&scedil;lenecektir. Detayl&inodot; bilgi i&ccedil;in l&uuml;tfen
 
 
 https://kurumsal.boyner.com.tr/calisan-adayi-kvkk
 
 
 linkinde bulunan &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlanma Metni&rsquo;ni inceleyiniz
 
 
 
 
</div>

Growth Marketing Manager

Quranium

<div>
 Quranium is hiring a
 
 Web3 Marketing Manager
 
 
 
 
 Location:
 
 Remote &mdash; no geo limits
 
 
 
 Compensation:
 
 Base + token incentives
 
 
 
 About Quranium
 
 
 
 In a world where rapid innovation demands uncompromising security, Quranium stands as the uncrackable foundation of the digital future. With its quantum-proof DLT infrastructure, Quranium is redefining what's possible &mdash; ensuring data safety and resilience against current and future threats, today.
 
 
 No other blockchain can promise this level of protection and continuous evolution. Quranium is more than a technology &mdash; it&rsquo;s a movement. Empowering developers and enterprises to build with confidence, it bridges the gap between Web2 and Web3, making digital adoption seamless, accessible, and secure for all. As the digital superhighway for a better future, Quranium is setting the standard for progress in an ever-evolving landscape.
 
 
 As we move into our next growth phase &mdash; with
 
 testnet live
 
 ,
 
 mainnet on the horizon
 
 , and multiple
 
 high-impact campaigns
 
 ahead &mdash; we&rsquo;re hiring a
 
 Web3
 
 
 Marketing Manager
 
 to lead strategy, execution, and alignment with the broader Web3 ecosystem.
 
 
 
 What You&rsquo;ll Be Responsible For
 
 
 
 <ul>
 <li>
 Develop and execute Quranium&rsquo;s marketing roadmap across pre-mainnet, mainnet, and beyond &mdash; focusing on strategic campaigns, ecosystem growth, and product storytelling
 </li>
 <li>
 Own the staking campaign rollout &mdash; a core initiative to drive ROI and long-term engagement
 </li>
 <li>
 Act as the connective tissue between Product, BD, Design, and PR &mdash; ensuring all marketing touchpoints deliver consistent messaging and measurable results
 </li>
 <li>
 Craft narratives that resonate with the Web3 audience &mdash; not fluff, but messaging that aligns with crypto-native values, memes, momentum, and macro narratives
 </li>
 <li>
 Build campaign playbooks, timelines, and deliverables &mdash; from token-related comms to collabs and community activations
 </li>
 <li>
 Coordinate community, content, and platform messaging to keep users engaged, aligned, and retained
 </li>
 <li>
 Track analytics and feedback loops to optimize messaging and retention across X, Discord, Telegram, and mirror-aligned channels
 
 
 
 </li>
 </ul>
 
 You&rsquo;ll Thrive at Quranium If You...
 
 
 
 <ul>
 <li>
 Have 4&ndash;7 years in Web3 or high-growth tech marketing, with experience launching products, campaigns, or tokens to crypto-native audiences
 </li>
 <li>
 Are fluent in Web3 culture and narratives &mdash; you understand what builds momentum, what breaks trust, and what truly excites degens and builders
 </li>
 <li>
 Know how to lead campaign design end-to-end, from strategy to delivery and post-launch iteration &mdash; with strong ownership of timelines, coordination, and ROI
 </li>
 <li>
 Thrive in remote, async, fast-moving environments, working directly with founders and senior leadership
 </li>
 <li>
 Are hands-on with tools like Notion, Telegram, X, Framer, and Web3-native marketing platforms
 </li>
 <li>
 Bonus: You&rsquo;ve worked with L1 chains and staking products
 
 
 
 </li>
 </ul>
 
 Why Quranium
 
 
 
 <ul>
 <li>
 Work on a first-principles L1 blockchain purpose-built for the quantum era
 </li>
 <li>
 Help shape a category-defining narrative in crypto security and real-world adoption
 </li>
 <li>
 Lead strategic, high-impact campaigns tied directly to growth and revenue &mdash; not just follower growth
 </li>
 <li>
 Join a global, experienced team with strong backing, deep technical depth, and a long-term vision
 </li>
 <li>
 Receive token-based compensation directly linked to success and milestones
 
 </li>
 </ul>
</div>

Web3 Marketing Manager

Marriott International

<div>Additional Information 
Job Number25175146 
Job CategorySales &amp; Marketing 
LocationLe M&eacute;ridien Istanbul Etiler, Cengiz Topel Caddesi No: 39, Istanbul, T&uuml;rkiye, T&uuml;rkiye, 34337 
ScheduleFull Time 
Located Remotely?N 
Position Type Management<div> 
<div>
</div>Marriott International olarak, kap&#305;s&#305; herkese a&ccedil;&#305;k ve f&#305;rsata eri&#351;im imk&acirc;n&#305; sunan bir e&#351;it f&#305;rsat i&#351;vereni olmaya kararl&#305;y&#305;z. &Ccedil;al&#305;&#351;ma arkada&#351;lar&#305;m&#305;z&#305;n, &ouml;zg&uuml;n arka planlar&#305;na de&#287;er verilen ve ge&ccedil;mi&#351;leriyle birlikte kabul g&ouml;rd&uuml;kleri bir i&#351; ortam&#305;n&#305; etkin bir &#351;ekilde te&#351;vik ediyoruz. En g&uuml;&ccedil;l&uuml; yan&#305;m&#305;z, &ccedil;al&#305;&#351;ma arkada&#351;lar&#305;m&#305;z&#305;n beraberlerinde getirdikleri zengin k&uuml;lt&uuml;r, yetenek ve deneyimlerdir. Ki&#351;inin engellilik durumuna, askerlik durumuna veya y&uuml;r&uuml;rl&uuml;kteki yasalarla korunan di&#287;er durumlara dayal&#305; ayr&#305;mc&#305;l&#305;k da d&acirc;hil olmak &uuml;zere, her t&uuml;rl&uuml; ayr&#305;mc&#305;l&#305;&#287;a kar&#351;&#305;y&#305;z.
G&ouml;z kama&#351;t&#305;r&#305;c&#305; seyahat gelene&#287;inden ilham alan Le M&eacute;ridien&rsquo;de her k&uuml;lt&uuml;r&uuml; &ouml;zellikle Avrupa'ya &ouml;zg&uuml; g&uuml;zel hayat&#305;n tad&#305;n&#305; &ccedil;&#305;karma ruhuyla kutluyoruz. Misafirlerimiz, ziyaret ettikleri destinasyonlar&#305;n tad&#305;n&#305; &ccedil;&#305;karmak i&ccedil;in ba&#287;lant&#305; kurmay&#305; ve hayat&#305;n ke&#351;meke&#351;inden uzakla&#351;may&#305; &ouml;nemseyen, merakl&#305; ve yarat&#305;c&#305;, kozmopolit k&uuml;lt&uuml;rlere ilgi duyan bireylerdir. Misafirlere g&uuml;zel hayat&#305;n tad&#305;n&#305; &ccedil;&#305;karmalar&#305; i&ccedil;in ilham olan deneyimlerle birlikte otantik, zarif ve unutulmaz hizmetler sunuyoruz. Ekibimize kat&#305;lacak merakl&#305; ve yarat&#305;c&#305; insanlar ar&#305;yoruz. Sizin gibi d&uuml;&#351;&uuml;nen misafirlerle ba&#287;lant&#305; kurmay&#305; &ouml;nemli buluyorsan&#305;z ve unutulmaz deneyimler yaratmak istiyorsan&#305;z, sizi Le M&eacute;ridien'deki kariyer f&#305;rsatlar&#305;n&#305; ke&#351;fetmeye davet ediyoruz. Le M&eacute;ridien'e kat&#305;larak, Marriott International &ccedil;at&#305;s&#305; alt&#305;ndaki bir markalar portf&ouml;y&uuml;n&uuml;n par&ccedil;as&#305; olursunuz. &#304;&#351;inizi en iyi &#351;ekilde yapabilece&#287;iniz yeri tercih edin, amac&#305;n&#305;z&#305; ger&ccedil;ekle&#351;tirmeye ba&#351;lay&#305;n, m&uuml;kemmel bir k&uuml;resel ekibin &uuml;yesi olun ve hayallerinize ula&#351;may&#305; ba&#351;ar&#305;n.</div></div>

AsstMgr-Marketing

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Assistant Brand Manager, Cream Category

Istanbul, Turkey

Job Purpose:

This is an exciting time to join a leading company for the spreads/butter + cream categories with aggressive ambition. We're looking to hire an Assistant Brand Manager, Cream Category. The Assistant Brand Manager would work on the creative development and execution of our activation programs as well as lead many key performance and operational aspects of the business, all while supporting Category Marketing Manager and Head of Marketing. This Assistant Brand Manager will join the Flora Food Group marketing team with a variety of opportunities to develop their marketing acumen and show leadership potential to further their career within the organization.

Key Responsibilities:
<ul>
<li>Understand brand dynamics, consumer behaviour, and market trends in Turkey and export markets (Central Asia &amp; Caucasia).</li>
<li>Support brand marketing plans tailored to local market needs.</li>
<li>Analyse P&amp;L and drive profitability of the cream category.</li>
<li>Monitor brand performance and identify growth opportunities.</li>
<li>Develop and execute strategies with the marketing manager to increase brand awareness and penetration, ensuring delivery of penetration KPIs and turnover growth through analysis and tracking of key activities.</li>
<li>Assist in all around marketing coordination and project management to deliver end-to-end seamless execution.</li>
<li>Collaborate cross-functionally with sales, insights, finance, supply chain, and external partners.</li>
<li>Lead innovation projects and ensure flawless NPD execution.</li>
<li>Manage A&amp;P budgets and expense tracking with the marketing manager.</li>
<li>Own digital and social media communication and PR activities.</li>
<li>Project and network management from idea to market execution.</li>
</ul>
About you!
<ul>
<li>Bachelor's degree with 3&ndash;4 years of marketing experience</li>
<li>Strong analytical and communication skills</li>
<li>Excellent analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal</li>
<li>Self-driven, self-motivated, committed A-Player relentless on delivering goals</li>
<li>A team player accountable, open minded who likes to work in a rapid and agile way with various competencies and departments by being result oriented</li>
<li>High energy, positive attitude, and focus</li>
<li>Highly resilient and adaptive to changing circumstances</li>
<li>Consistently demonstrate persistence and perseverance</li>
<li>Good command of Windows applications (Excel &amp; PowerPoint are must)</li>
<li>Excellent command of English</li>
<li>FMCG and/or global company experience is a plus</li>
<li>Are you a foodie? &ndash; genuine interest in cooking would be a bonus</li>
</ul>
You'll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You'll have to deliver on the commitments you make. And we'll give you the freedom and flexibility to do your job and build your own career.

At Flora Food Group, we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

If this position sounds interesting, please hit the apply button now!<div> 
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Assistant Brand Manager, Cream Category

Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Nida Kule Esentepe, &Scedil;i&scedil;li, &Idot;stanbul, T&uuml;rkiye office.
 
 
 
 
 
 
 Reports to:
 
 Marketing Manager
 
 
 
 
 
 The Role
 
 
 
 
 
 The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
 
 
 
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT
 
 
 
 
 <ul>
 <li>
 Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
 </li>
 <li>
 Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.
 </li>
 <li>
 Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
 </li>
 <li>
 Coordinate all deliverables with contras and partner marketing agreements
 </li>
 <li>
 Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
 </li>
 <li>
 Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
 </li>
 <li>
 Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT
 
 
 
 
 <ul>
 <li>
 As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
 </li>
 <li>
 Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns.
 </li>
 <li>
 Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to.
 </li>
 <li>
 Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
 </li>
 <li>
 Use recommended campaign analytics dashboards daily to monitor performance.
 </li>
 <li>
 Become part of a culture of testing and metrics-driven decision making in the team.
 </li>
 <li>
 Share case studies with marketers within the team, EMEA division and Informa Markets business.
 </li>
 </ul>
 
 
 MARKETING EXECUTION
 
 
 
 
 <ul>
 <li>
 Identify the target audience and key segments within the target universe.
 </li>
 <li>
 Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
 </li>
 <li>
 Monitor and adjust campaign activity based on performance metrics.
 </li>
 <li>
 Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).
 </li>
 <li>
 Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
 </li>
 <li>
 Manage and format any external files for import into the Informa database.
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Qualities needed for the role
 
 
 
 
 <ul>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Focussed on real-time performance and ROI.
 </li>
 <li>
 Deadline and target-driven.
 </li>
 <li>
 Ability to build effective relationships with partners and stakeholders.
 </li>
 </ul>
 
 
 Qualities needed for culture fit
 
 
 
 
 <ul>
 <li>
 Highly collaborative and tenacious team player.
 </li>
 <li>
 Fast learner and committed to personal development and growth.
 </li>
 <li>
 Takes pride and ownership of their work.
 </li>
 <li>
 Adaptable and able to work in a pressurised environment.
 </li>
 </ul>
 
 
 Skills required
 
 
 
 
 <ul>
 <li>
 Experience of using email marketing or marketing automation technology (Eloqua).
 </li>
 <li>
 Experience of working with CMS platforms (Adobe Experience Manager)
 </li>
 <li>
 Experience of working with databases and data selection/management software.
 </li>
 <li>
 Database development and growth including segmentation / advanced targeting.
 </li>
 <li>
 Experience in marketing analytics and reporting platforms (Adobe Analytics).
 </li>
 <li>
 Knowledge of digital marketing practices (PPC, SEO and online advertising).
 </li>
 <li>
 Excellent verbal and written communication skills in English
 </li>
 <li>
 Educated to degree level or equivalent.
 </li>
 </ul>
 
 
 Desired
 
 
 
 
 <ul>
 <li>
 Experience of managing social media channels, scheduling, listening and analysis.
 </li>
 <li>
 Experience multivariate or AB testing practices.
 </li>
 <li>
 Formal business/marketing higher education qualification.
 </li>
 <li>
 Verbal and written communication skills.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with
 
 ISKUR
 
 .
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Time out:
 
 Take up to four days per year to volunteer, plus a day off for your birthday!
 </li>
 <li>
 
 Broader impact:
 
 take up to four days per year to volunteer, with charity match funding available too
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 Company funded private medical insurance
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
</div>

Marketing Executive

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Boehringer Ingelheim

<div>We are hiring a Product Manager for Boehringer Ingelheim Human Pharma business based in Istanbul, T&uuml;rkiye . 
The Product Manager will drive appropriate brand strategies for Boehringer Ingelheim with the objective of maximizing long term revenue growth and profitability of assigned prescription medicine brand, whilst adhering to best practice principles and standard operational procedures (SOPs). 
The job holder will report to the Business Unit Head for Cardio Renal Metabolic (CRM). 
Responsibilities
<ul><li>Lead and prepare the Strategic Marketing, Launch Readiness, and ICPs of assigned products in cooperation with medical, market access, field operation, and all other relevant TAT members according to determined timelines to ensure optimum short- and long-term development, market contribution.
</li><li>Ensure budget achievement of sales targets as well as the long-term growth of assigned products and initiates corrective measures in case of deviation from planned sales development.
</li><li>Coordinates the execution of the operational marketing plan, prepares, and manages Direct Promotional Budget and ensures that expenses are within the approved budget.
</li><li>Develops cycle plans for assigned products and monitors the inventory of promotional materials.
</li><li>Plans and realizes field (double) visits according to the phase of the product to ensure maximum customer engagement and flawless implementation of the plans based on the market needs.
</li><li>Ensures effective stakeholder management through action plans implementation with close coordination with Medical and Sales teams.
</li><li>Collaborates with Medical to engage with and educate external experts.
</li><li>Support Key Account and Market Access strategies.
</li><li>Builds relationship with all functions related to the assigned products, interfaces across organization and works in cooperation with TAT members to drive projects through to agreed timelines and objectives.
</li><li>Responsible for product trainings of new and existing FF and to update the knowledge of the existing field force in correlation with the market dynamics.
</li><li>Liaises closely with Sales Managers and Regional Managers in implementation of marketing programs to support successful field sales efforts.
</li><li>Monitors, controls, and evaluates the impact of Marketing Programs and recommends corrective measures.
</li><li>Ensures brand communication and management of external marketing partners that support the execution brand plan and communication strategy and positioning.
</li><li>Ensures timely submission of marketing reports like sales forecasts, expense reports, and other reports that may be required from time to time.
</li>Develops integrated customer engagement with the use of digital strategies, technologies, tactics, and insights. 
<li>
</li></ul>Requirements
<ul><li>Bachelor's degree in business administration/pharmaceutical science/Medicine or related field
</li><li>A minimum of 3 - 4 years of experience working as product / brand manager in a multinational pharmaceutical company in T&uuml;rkiye.
</li><li>Experience in Cardio Renal Metabolic disease is a plus.
</li>Business fluent in English, in its oral and written form 
<li>
</li></ul>Competencies
<ul><li>Business and Marketing Acumen
</li><li>Customer Orientation
</li><li>Strategy Development
</li><li>Project Management
</li><li>Digital acumen
</li><li>Effective Execution
</li><li>Relationship Management
</li><li>Leadership Competencies
</li><li>Strong Communication skills</li></ul></div>

Product Manager

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