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performance marketing specialist Jobs in Istanbul

performance marketing specialist

commercial strategy&planning mng. Jobs in Istanbul

commercial strategy&planning mng.

marketing communication senior specialist Jobs in Istanbul

marketing communication senior specialist

marketing

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
A comprehensive company funded private medical insurance with international coverage</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Farmasi

<div>
 
 Are you ready to join the Record-Setter Direct Selling &ldquo;Cosmetics and Wellness Company&rdquo; that is Ranked 27th in the World?
 
 
 
 
 
 If so, then there is an exciting opportunity for you to lead our Global Marketing operations!
 
 
 We are operating in 33 countries and are exporting into more than 125 countries.
 
 
 
 
 
 The Marketing Manager will be responsible for development and execution of our branding strategies and marketing initiatives promoting growth while ensuring brand consistency.
 
 
 The position has complete marketing function scope including but not limited to advertising, media, brand management, public relations, customer relationship management, as well as related financial and operational functions.
 
 
 
 
 
 The ideal candidate is a self-starter and an innovator who thrives in an entrepreneurial environment; someone who enjoys collaborating and gets satisfaction from seeing how their contributions make an impact. This is a hands-on position working closely with the CEO.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Developing marketing plans, analyze &amp; evaluate market trends
 </li>
 <li>
 Building Brand Strategy and directing Product Strategy and Concepts aligning with the Brand Strategy
 </li>
 <li>
 Monitor and analyze customer feedback, sales data, and market dynamics to refine marketing strategies
 </li>
 <li>
 Develop appropriate formats for thought leadership content (video, social media post, blog, e-book, etc.) dependent on the target audience and level of sales qualification
 </li>
 <li>
 Managing digital marketing operations (Adwords, Facebook, Instagram etc. campaign setup and optimization, audience strategy, creative briefing)
 </li>
 <li>
 Planning and execution of user acquisition campaigns from beginning to end
 </li>
 <li>
 Maintain effective communication with clients
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Minimum 10 years of a successful track record in marketing with the last 5 in a leadership marketing role
 </li>
 <li>
 Demonstrated ability to build and lead high performing marketing teams
 </li>
 <li>
 Preferably experienced in the FMCG sektor
 </li>
 <li>
 Excellent time management skills with the ability to prioritize and project manage multiple responsibilities and tasks simultaneously
 </li>
 <li>
 Excellent verbal and written communication skills in English and Turkish
 </li>
 <li>
 Strong strategic and analytical thinking skills
 </li>
 <li>
 A growth mindset and highly proactive
 </li>
 </ul>
 
 
</div>

Marketing Manager

WorldFirst

<div><div>About Us:</div><div>
</div><div>
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.</div><div>
</div><div>
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.</div><div>
</div><div>
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increase market accessibility for global SMEs.</div><div>
</div><div>
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst and ANEXT Bank.</div><div> 

What You'll Do:</div><div></div><ul><li>
Responsible for WorldFirst's marketing in the Turkey region. Focus on performance marketing in the local market through online and offline marketing channels (offline events/EDM/Website/SEM/Referral/&hellip;) to achieve customer acquisition goals.</li><li>
Conduct in-depth local market research to understand customers, market trends, and industry information. Possess strong business acumen to develop and implement marketing strategies aligned with regional business objectives.</li><li>
Create quantitative and qualitative marketing content that resonates with the target customer base.</li><li>
Manage regional marketing budgets, allocate resources effectively, and maximize return on investment (ROI).</li><li>
Regularly track, measure, and report on regional marketing performance against key regional goals, adjusting strategies as needed.</li><li>
Responsible for WorldFirst Local Partner Joint marketing action planning and execution.</li></ul><div>
</div><div><div>
About Us:</div><div>
</div><div>
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.</div><div>
</div><div>
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.</div><div>
</div><div>
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increase market accessibility for global SMEs.</div><div>
</div><div>
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst and ANEXT Bank.</div><div> 

What You'll Do:</div><ul><li>
Responsible for WorldFirst's marketing in the Turkey region. Focus on performance marketing in the local market through online and offline marketing channels (offline events/EDM/Website/SEM/Referral/&hellip;) to achieve customer acquisition goals.</li><li>
Conduct in-depth local market research to understand customers, market trends, and industry information. Possess strong business acumen to develop and implement marketing strategies aligned with regional business objectives.</li><li>
Create quantitative and qualitative marketing content that resonates with the target customer base.</li><li>
Manage regional marketing budgets, allocate resources effectively, and maximize return on investment (ROI).</li><li>
Regularly track, measure, and report on regional marketing performance against key regional goals, adjusting strategies as needed.</li><li>
Responsible for WorldFirst Local Partner Joint marketing action planning and execution.</li></ul><div>
</div><div>
What we are looking for:</div><div>
</div><ul><li>
5 years+ marketing experience, proficient in field marketing and digital marketing, with a focus on the B2B industry.
</li><li>Deep understanding of the cross-border payment market and its customers.
</li><li>Strong learning agility and communication skills, with good judgment and unique insights. Ability to collaborate effectively with cross-functional teams in different time zones.
</li><li>Solid analytical skills, capable of interpreting data and making data-driven decisions.
</li><li>Language Requirements: Turkish (mandatory), English (mandatory, business professional).</li></ul></div><ul><li>
Solid analytical skills, capable of interpreting data and making data-driven decisions.
</li><li>Language Requirements: Turkish (mandatory), English (mandatory, business professional).</li></ul></div>

Fairmont Hotels & Resorts

<div>
 
 Company Description
 
 
 
 "Why work for Accor?
 
 
 We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor&rsquo;s limitless possibilities.
 
 
 By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
 
 
 Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
 
 
 Rising over the slopes of the Bosphorus, surveying centuries of history, yet silhouetted against the modern skyline of Istanbul, the Fairmont heritage of distinction and style comes to Istanbul, fusing with the city&rsquo;s storied history and traditions to bring guests an exceptional experience in the heart of one of the world&rsquo;s most talked about destinations.
 
 
 Fairmont Quasar Istanbul is at once in touch with this fabulous city&rsquo;s past and part of its dynamic future, rising up from the heart of Istanbul&rsquo;s main business district. Offering sophisticated travelers 209 guest rooms with a diverse selection of restaurants and bars serving everything from elegantly crafted cocktails to exquisitely authentic Turkish cuisine. With 2,000 square meters of meeting and event space, Fairmont Quasar Istanbul is ideal for meeting and special events while the luxurious Fairmont Spa and state-of-the-art gym are the perfect places to relax and revitalize.
 
 
 
 Job Description
 
 
 
 We are looking for a dynamic and experienced Marketing Manager who thrives in a fast-paced environment and brings expertise across multiple marketing disciplines. You will collaborate on developing and executing digital campaigns, analyze performance metrics, and optimize the brand's online presence to drive engagement. If you're a creative storyteller, digital marketing expert, and strategic thinker who can balance brand positioning with revenue-driving campaigns, this is your chance to make an impact.
 
 
 
 What You'll Be Doing
 
 
 
 Reporting to the Director of Marketing, responsibilities and essential job functions include but are not limited to the following:
 
 
 <ul>
 <li>
 Develop and execute multi-channel marketing campaigns, ensuring consistency across all platforms and alignment with overall brand strategy
 </li>
 <li>
 Manage social media platforms &amp; influencer partnerships, creating engaging content and fostering community growth
 </li>
 <li>
 Optimize website, SEO, and paid digital campaigns to boost direct bookings and improve conversion rates
 </li>
 <li>
 Collaborate with creative teams on branding, PR, and visual assets to maintain brand integrity and cohesion
 </li>
 <li>
 Support events, promotions, and revenue-driving initiatives, measuring their impact and ROI
 </li>
 <li>
 Conduct market research and competitor analysis to identify trends and opportunities for growth
 </li>
 <li>
 Develop and manage the marketing budget, allocating resources effectively across various channels and initiatives
 </li>
 <li>
 Lead the creation and distribution of marketing materials, including brochures, presentations, and digital content
 </li>
 <li>
 Implement and manage marketing automation tools to streamline processes and improve efficiency
 </li>
 <li>
 Analyze customer data and behavior to develop targeted marketing strategies and personalized campaigns
 </li>
 <li>
 Collaborate with sales teams to align marketing efforts with sales goals and provide necessary support materials
 </li>
 <li>
 Stay up-to-date with industry trends and emerging technologies, incorporating innovative approaches into marketing strategies
 </li>
 <li>
 Mentor and develop junior team members, fostering a culture of creativity and continuous improvement
 </li>
 <li>
 Present marketing performance reports and recommendations to senior leadership
 </li>
 <li>
 Other duties as assigned
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Your experience and skills include:
 
 
 
 <ul>
 <li>
 3-5 years of marketing experience, preferably in luxury hospitality, travel, or lifestyle brands
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field, or a combination of education and experience
 </li>
 <li>
 Strong brand storytelling skills with experience managing digital content and social media
 </li>
 <li>
 Proficiency in Microsoft Office
 </li>
 <li>
 Good command of English &amp; Turkish required.
 </li>
 <li>
 Hands-on experience with marketing analytics tools
 
 
 </li>
 </ul>
 Additional Information
 
 
 
 Your Team And Working Environment
 
 
 
 We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor&rsquo;s limitless possibilities.
 
 
 Note: Customization may be included for any specific local or legislative requirements, such as work permits.
 
 
 
 Only Turkish or candidates which able to communicate in Turkish will be hired.
 
 
 
 
 Our Commitment To Diversity &amp; Inclusion
 
 
 
 We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
</div>

Emaar Türkiye

<div>
 
 
 Are you&hellip;
 
 
 
 
 
 <ul>
 <li>
 Highly ambitious to deliver
 
 Fast Paced
 
 service with
 
 Customer First
 
 attitude
 </li>
 <li>
 An innovative who challenges the way things are with an
 
 Ownership Mindset
 
 </li>
 <li>
 Bold enough to be a part of
 
 One Emaar
 
 while
 
 Winning Together
 
 </li>
 </ul>
 
 
 
 
 
 &hellip; ready to change the game?
 
 
 
 
 
 
 
 
 
 
 Join us if you&hellip;
 
 
 
 
 
 <ul>
 <li>
 Have Bachelor&rsquo;s degree in related disciplines (MBA or master degree is a plus)
 </li>
 <li>
 Have minimum 10 years experience, 5 in the sector
 </li>
 <li>
 Have proficiency in Turkish and English
 </li>
 <li>
 Have good communication and negotiation skills
 </li>
 </ul>
 
 
 
 
 
 &hellip;are willing to&hellip;
 
 
 
 
 
 
 &bull;Lead the development, planning, and execution of marketing strategies, budget and calendar, reporting directly to the General Manager
 
 
 &bull; Manage all communication activities across digital and traditional channels while preserving the company's brand identity
 
 
 &bull; Oversee daily management of social media accounts, content planning, and creative content production in coordination with the agency
 
 
 &bull; Manage all campaign, event, promotion, and design processes with the creative advertising agency; prepare briefs and track deliverables
 
 
 &bull; Coordinate website content and technical updates with the SEO agency; monitor regular analysis and improvement reports
 
 
 &bull; Plan and manage digital advertising campaigns and media buying processes; track performance (Meta Ads, Google Ads, etc.)
 
 
 &bull; Utilize CRM systems effectively; plan personalized email and SMS campaigns through customer segmentation
 
 
 &bull; Analyze sales data, campaign results, and customer feedback to develop improvement suggestions
 
 
 &bull; Plan and create content for seasonal events, special day celebrations, and promotional campaigns,
 
 
 &bull; Planing and Execution New Year and Seasonal decorations,
 
 
 &bull; Ensure website, mobile app, and all digital assets remain up to date; create and manage a content calendar
 
 
 &bull; Develop marketing opportunities by establishing local partnerships (with schools, shopping mall management, sponsors, etc.)
 
 
 &bull; Analyze visitor satisfaction survey results and report them to the management
 
 
 &bull; Ensure the relevance and quality of in-venue visual communication materials (posters, digital screen content, etc.)
 
 
 &bull; Conduct competitive analysis and market research to monitor industry developments
 
 
 &bull; Prepare and present monthly/weekly marketing performance reports
 
 
 &bull; Support field operations during key events and campaigns to ensure successful implementation
 
</div>

MoneyPay Finansal Teknoloji

<div>
 
 
 Tek platform, s&inodot;n&inodot;rs&inodot;z &ccedil;&ouml;z&uuml;m!
 
 
 
 
 Fintech 2.0 vizyonuyla MoneyPay Finansal Teknoloji, finansal s&uuml;re&ccedil;lerinizi dijitale ta&scedil;&inodot;yor.
 
 
 
 
 
 
 
 MoneyPay Finansal Teknoloji, tek bir platformda y&ouml;netim, operasyonel verimlilik, &ouml;deme &ccedil;e&scedil;itlili&gbreve;i, veri g&uuml;venli&gbreve;i ve m&uuml;&scedil;teri sadakati &ccedil;&ouml;z&uuml;mlerini bir araya getiriyor. &Idot;&scedil;letmelerin finans s&uuml;re&ccedil;lerini sadele&scedil;tirirken, inovatif teknolojilerle operasyonel y&uuml;kleri azalt&inodot;yor ve verimlili&gbreve;i en &uuml;st seviyeye ta&scedil;&inodot;yor.
 
 
 
 
 
 
 
 &Idot;&scedil;letmelere bayi ve tedarik&ccedil;i y&ouml;netimi alan&inodot;nda alternatif &ccedil;&ouml;z&uuml;mler sunan MoneyPay Finansal Teknoloji, platform kullan&inodot;c&inodot;s&inodot; tedarik&ccedil;ilerin &ouml;demelerini h&inodot;zl&inodot; ve g&uuml;venli bir &scedil;ekilde almas&inodot;n&inodot; sa&gbreve;larken, ayn&inodot; zamanda uygun maliyetlerle tahsilat se&ccedil;enekleri sunuyor. Kullan&inodot;c&inodot; dostu aray&uuml;z&uuml; ile MoneyPay Finansal Teknoloji, firmalara fatura takibi, nakit ak&inodot;&scedil;&inodot; g&ouml;zlemleme ve raporlama i&scedil;lemlerini h&inodot;zl&inodot; ve kolayl&inodot;kla ger&ccedil;ekle&scedil;tirme imkan&inodot; sa&gbreve;l&inodot;yor. MoneyPay Finansal Teknoloji, entegre finansal sistemleri sayesinde nakit ak&inodot;&scedil;&inodot;n&inodot; optimize ederek, i&scedil;letmelerin finansal yap&inodot;s&inodot;n&inodot; g&uuml;&ccedil;lendirmesine destek oluyor. Fintek 2.0 yakla&scedil;&inodot;m&inodot;yla geli&scedil;tirilen MoneyPay Finansal Teknoloji, g&uuml;venilir altyap&inodot;s&inodot; ve kapsaml&inodot; hizmetleriyle m&uuml;&scedil;teri ba&gbreve;l&inodot;l&inodot;&gbreve;&inodot;n&inodot; art&inodot;rmaya odaklan&inodot;yor.
 
 
 
 
 
 
 
 &Idot;ster k&uuml;&ccedil;&uuml;k i&scedil;letme, ister b&uuml;y&uuml;k kurumsal &scedil;irket olun; t&uuml;m finans ihtiya&ccedil;lar&inodot;n&inodot;z i&ccedil;in u&ccedil;tan uca &ccedil;&ouml;z&uuml;mlerimizle tan&inodot;&scedil;&inodot;n, gelece&gbreve;in B2B fintek deneyimini ke&scedil;fedin, i&scedil; s&uuml;re&ccedil;lerinizi gelece&gbreve;e ta&scedil;&inodot;y&inodot;n! 🚀
 
 
 
 
 
 
 MoneyPay Finansal Teknoloji'nin b&uuml;y&uuml;me yolculu&gbreve;unda aram&inodot;za kat&inodot;lmak istersen "Marketing Lead" pozisyonumuz i&ccedil;in ba&scedil;vurular&inodot;n&inodot; bekliyoruz.
 
 
 
 
 
 
 Senden neler bekliyoruz?
 
 
 <ul>
 <li>
 &Uuml;niversitelerin ilgili lisans b&ouml;l&uuml;mlerinden mezun
 </li>
 <li>
 Bankac&inodot;l&inodot;k veya finansal teknoloji sekt&ouml;r&uuml;nde en az 5 y&inodot;l B2B pazarlama deneyimi olan
 </li>
 <li>
 Marka konumland&inodot;rma, ileti&scedil;im dili belirleme ve ajans y&ouml;netimi tecr&uuml;besi olan
 </li>
 <li>
 Tercihen dijital pazarlama ara&ccedil;lar&inodot;na ve performans analizine hakim
 </li>
 <li>
 MS Office programlar&inodot;na hakim
 </li>
 <li>
 &Idot;leti&scedil;imi kuvvetli, takip&ccedil;i, pozitif ve sonu&ccedil; odakl&inodot;
 </li>
 </ul>
 
 
 
 
 
 Aram&inodot;za kat&inodot;ld&inodot;&gbreve;&inodot;nda neler yapacaks&inodot;n?
 
 
 <ul>
 <li>
 B2B fintech alan&inodot;nda faaliyet g&ouml;steren &scedil;irketimizin marka konumland&inodot;rma, kurumsal kimlik olu&scedil;turulmas&inodot; s&uuml;re&ccedil;lerini y&ouml;netmek
 </li>
 <li>
 Reg&uuml;lasyonlara uygun, g&uuml;ven odakl&inodot; ve sekt&ouml;rel fark&inodot;ndal&inodot;k i&ccedil;eren ileti&scedil;im dili olu&scedil;turmak
 </li>
 <li>
 Sunum ve tan&inodot;t&inodot;m materyallerinin marka guideline&rsquo;&inodot;na uyumlulu&gbreve;unu sa&gbreve;lamak
 </li>
 <li>
 &Idot;&ccedil;erik stratejisi olu&scedil;turmak, offline ve online kanallarda ileti&scedil;im dili ve kampanyalar&inodot; y&ouml;netmek
 </li>
 <li>
 &Idot;&scedil; birli&gbreve;i yap&inodot;lan ajans ile ili&scedil;ki ve s&uuml;re&ccedil;lerin y&ouml;netilmesini sa&gbreve;lamak
 </li>
 <li>
 Sat&inodot;&scedil;, &uuml;r&uuml;n ve m&uuml;&scedil;teri deneyimi ekipleriyle koordineli &ccedil;al&inodot;&scedil;arak pazarlama-sat&inodot;&scedil; entegrasyonunu g&uuml;&ccedil;lendirmek
 </li>
 <li>
 Sekt&ouml;rel fintech etkinliklerine kat&inodot;l&inodot;m s&uuml;re&ccedil;lerini y&ouml;netmek
 </li>
 <li>
 Sekt&ouml;rdeki pazarlama ve marka y&ouml;netimi trendlerini takip etmek, ilgili ekiplerle payla&scedil;mak
 </li>
 </ul>
 
 
</div>

Marketing Lead

OBSS

<div>
 
 Are you a marketing leader passionate about shaping the future of technology consulting? Would you like to play a pivotal role in expanding market presence and driving measurable business growth across dynamic industries?
 
 
 
 
 
 OBSS is seeking a visionary Regional Marketing Director in Istanbul, Turkiye. In this role, you will design and execute a holistic marketing strategy that fuels pipeline, accelerates regional expansion, and positions OBSS as a trusted partner in technology-driven transformation. You will have the unique opportunity to build the marketing function from the ground up, combining strategic leadership with hands-on execution to deliver high-impact campaigns, strengthen market visibility, and drive sustainable growth.
 
 
 
 
 
 
 Job Description:
 
 
 
 As Regional Marketing Director, you will define and lead the marketing vision for OBSS in the region. This role combines strategic foresight with operational excellence: from designing scalable initiatives to personally driving execution on flagship campaigns. You will ensure marketing becomes a true growth engine, directly impacting business outcomes and accelerating our market presence.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Strategic Leadership
 
 : Define and implement a holistic marketing strategy aligned with business growth objectives and regional market dynamics. Ensure marketing is recognized as a true growth engine, fueling pipeline and market entry.
 
 
 
 Commercial Impact
 
 : Partner with sales and technology leaders to align marketing and commercial strategies. Deliver measurable business results through demand generation, market expansion, and executive engagement.
 
 
 
 Integrated Marketing Execution
 
 : Lead initiatives across digital, content, events, partnerships, and thought leadership. Personally contribute to high-visibility campaigns and content that strengthen market positioning.
 
 
 
 Innovation &amp; Martech
 
 : Leverage modern martech, automation, and AI-powered tools to enable smarter targeting, performance optimization, and data-driven decision making.
 
 
 
 Analytics &amp; Performance
 
 : Establish clear metrics, track marketing ROI, and continuously optimize campaigns to ensure sustainable impact.
 
 
 
 Regional Adaptation
 
 : Localize and adapt global initiatives to reflect the unique opportunities and challenges of the region.
 
 
 
 
 
 
 Your Profile:
 
 
 <ul>
 <li>
 12+ years of progressive B2B marketing leadership experience in enterprise software, technology, finance, or telecommunications.
 </li>
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 Proven track record of driving measurable demand generation and market growth in competitive sectors.
 </li>
 <li>
 Strategic thinker with a strong hands-on approach to execution.
 </li>
 <li>
 Experience scaling marketing functions across multiple regions.
 </li>
 <li>
 Deep expertise in digital, growth marketing, and content strategy.
 </li>
 <li>
 Proficiency in martech platforms, automation, and AI-driven marketing solutions.
 </li>
 <li>
 Strong commercial collaboration skills with sales and technology teams.
 </li>
 <li>
 Analytical mindset with problem-solving capabilities.
 </li>
 <li>
 Fluent in English; additional regional languages are a plus.
 </li>
 </ul>
 
 
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Regional Marketing Director

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