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performance marketing specialist

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PINNACLE ENTERPRISE

Pinnacle Enterprises is looking for a results-driven and experienced Performance Marketing Specialist.About the Role<ul><li>Plan, execute, and optimize paid advertising campaigns across social and digital platforms.</li><li>Own growth strategy focused on qualified sign-ups, not vanity metrics.</li><li>Build and optimize conversion-focused funnels based on buyer intent.</li><li>Test audiences, creatives, platforms, and offers to scale what performs best.</li><li>Use AI tools for ideation, ad testing, targeting insights, and optimization.</li><li>Track performance, analyze data, and continuously improve cost per qualified lead.</li><li>Ensure campaigns remain compliant, professional, and platform-safe.</li></ul>Requirements<ul><li>Proven experience in performance marketing and paid growth campaigns.</li><li>Strong understanding of funnels, conversion optimization, and intent-based marketing.</li><li>Hands-on experience with paid ads (not just organic posting).</li><li>Data-driven mindset with the ability to analyze and optimize campaign performance.</li><li>Comfortable working independently and owning results.</li><li>Familiarity with AI tools for marketing optimization.</li><li>Strong understanding of advertising compliance and platform policies.</li><li>Excellent English communication skills, both verbal and written.</li></ul>BenefitsHealth and Life Insurance, EOBI, Performance-based increments, Transportation allowance, Attendance PerkExperience: 4 yearsShift: Evening (6:00 PM &ndash; 3:00 AM)Salary: Market CompetitiveLocation: DHA Phase 02 Ext, Karachi.Job Type: Full-timeApplication Question(s):<ul><li>Are you available on-site for the evening shift (6:00 PM - 3:00 AM)?</li><li>How many years of experience do you have in the same position?</li><li>Are you fluent in English conversation?</li><li>Please share your salary expectations.</li></ul>Work Location: In person

Performance Marketing Specialist (Paid Ads)

Softnology Systems (Pvt) Ltd

About the Role:We are looking for an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, and other digital platforms to drive measurable growth and ROI. This is an on-site evening shift role catering to international markets.⸻Key Responsibilities:<ul><li>Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other performance channels.</li><li>Conduct thorough keyword research, audience targeting, and budget allocation to achieve performance goals.</li><li>Analyze campaign performance daily and implement data-driven optimizations to maximize ROI.</li><li>Collaborate with design and content teams to create high-performing ad creatives and landing pages.</li><li>Manage remarketing and retargeting campaigns to enhance customer acquisition and retention.</li><li>Monitor analytics and track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.</li><li>Prepare detailed performance reports and share insights with the management team.</li><li>Stay updated with platform trends, algorithm changes, and best practices in performance marketing.</li><li>Ensure all campaigns align with brand guidelines and meet compliance requirements.</li></ul>⸻Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Minimum 5 years of hands-on experience in performance marketing (Google, Meta, and other major ad platforms).</li><li>Proven track record of managing large-scale campaigns with measurable results.</li><li>Strong analytical skills with experience in Google Analytics, Data Studio, and tracking tools (GA4, Tag Manager, etc.).</li><li>Advanced understanding of campaign setup, audience segmentation, and bidding strategies.</li><li>Excellent communication and reporting skills.</li><li>Ability to work independently in a fast-paced, results-oriented environment.</li><li>Availability to work the evening shift (6 PM &ndash; 3 AM).</li></ul>⸻Preferred Skills:<ul><li>Experience with eCommerce or lead generation campaigns.</li><li>Knowledge of SEO fundamentals and conversion rate optimization (CRO).</li><li>Familiarity with email marketing and automation tools.</li><li>Certification in Google Ads or Meta Blueprint (preferred but not mandatory).</li></ul>⸻What We Offer:<ul><li>Competitive salary based on experience.</li><li>Growth opportunities in a dynamic, data-driven environment.</li><li>Collaborative team culture and supportive management.</li><li>Exposure to international campaigns and clients.</li></ul>⸻Location: Shahra e Faisal, KarachiOn-Site(Evening Shift: 6:00 PM &ndash; 3:00 AM)Experience Required: Minimum 4 - 5 YearsDepartment: Digital MarketingJob Type: Full-timePay: Rs80,000.00 - Rs250,000.00 per monthWork Location: In person

Performance Marketing Specialist

FMCG

Job Title: Senior Executive &ndash; Performance MarketingDepartment: Marketing Reporting To: Performance Marketing Manager / Head of MarketingJob Summary:The Senior Executive &ndash; Performance Marketing will be responsible for planning, executing, and optimizing paid digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. The role requires strong analytical skills, hands-on campaign management experience, and a performance-driven mindset.Key Responsibilities:<ul><li>Plan, execute, and optimize paid marketing campaigns across digital platforms including Google Ads, Meta (Facebook &amp; Instagram), YouTube, and other relevant channels.</li><li>Monitor campaign performance, analyze key metrics (CPC, CPA, ROAS, CTR, conversions), and implement data-driven optimizations.</li><li>Manage marketing budgets efficiently to maximize ROI and achieve business objectives.</li><li>Conduct A/B testing on ad creatives, landing pages, and audiences to improve performance.</li><li>Coordinate with creative, content, and design teams for ad copies, visuals, and campaign assets.</li><li>Prepare regular performance reports and dashboards with actionable insights for management.</li><li>Track market trends, competitor activities, and platform updates to recommend improvements.</li><li>Ensure accurate tracking and reporting through tools such as Google Analytics, Meta Pixel, and conversion tracking systems.</li></ul>Required Qualifications &amp; Skills:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>2&ndash;4 years of hands-on experience in performance or digital marketing.</li><li>Strong expertise in Google Ads, Meta Ads Manager, and analytics tools.</li><li>Proficiency in Google Analytics, Google Tag Manager, and Excel/Sheets.</li><li>Excellent analytical, problem-solving, and reporting skills.</li></ul>Job Type: Full-timePay: From Rs120,000.00 per monthWork Location: In person

Lucid Web Solutions

<ul><li>Location: On-site</li><li>Type: Full-time</li></ul>About the CompanyWe are a digital-first organization managing a portfolio of internal online platforms &mdash; ranging from content and travel experiences to professional services and digital products.Our goal is to grow these platforms through creative storytelling, visual engagement, and high-performing social media content that drives awareness and inbound traffic.We&rsquo;re building a lean, creative growth team to handle all marketing, content, and social operations internally &mdash; producing everything from blog articles and web content to social media campaigns and ads.About the RoleWe&rsquo;re hiring a Social Media, Content &amp; Creative Specialist who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.This is a hands-on, creative, and strategic role &mdash; ideal for someone who loves both content creation and digital marketing execution.Responsibilities1. Social Media Management &amp; Content Creation<ul><li>Create, film, and edit Reels, TikToks, YouTube Shorts, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design social posts, captions, hooks, and stories that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul>2. Blog &amp; Web Content Creation<ul><li>Write and edit blogs, feature stories, and web pages for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using Canva, Photoshop, or Figma).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul>3. Campaign Support &amp; Paid Media<ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul>4. Community Building &amp; Outreach<ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul>5. Analytics &amp; Reporting<ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;4 years in content creation, digital marketing, or social media.</li><li>Excellent writing and storytelling skills for blogs and web content.</li><li>Strong proficiency in video editing (CapCut, Adobe Premiere, Final Cut) and graphic design (Canva, Photoshop, or Figma).</li><li>Understanding of SEO fundamentals and keyword-based writing.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul>Why This Role Is Exciting<ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>How would you rate your communication skills out of 10?</li></ul>Language:<ul><li>English (Required)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

Social Media Manager

Turn Up Technologies

Job Title: Digital Marketing SpecialistLocation: Onsite-Turn Up TechnologiesWork Schedule: 9:00 PM &ndash; 6:00 AM (PKT)Role OverviewWe are seeking a results-oriented Digital Marketing Specialist / Manager to execute, optimize, and scale digital marketing initiatives across multiple channels. This role is ideal for professionals with 1&ndash;2 years of hands-on experience who can independently manage campaigns, analyze performance, and contribute to revenue-driven growth strategies.The position plays a critical role in strengthening brand visibility, lead generation, and conversion performance while collaborating cross-functionally with design, content, and business teams.Key Responsibilities:<ul><li>Campaign Management: Execute and optimize paid ads, email, SEO, and social media campaigns; manage daily operations, budgets, and timelines; maintain consistent brand messaging.</li><li>Analytics &amp; Performance: Track KPIs (CTR, CPL, CAC, ROAS), generate reports, and run A/B tests to improve campaign outcomes.</li><li>Content &amp; Social Media: Coordinate with teams for creative content, manage posting schedules, engagement, and support growth-focused content strategies.</li><li>SEO &amp; Website: Assist in SEO, keyword research, and site performance tracking using analytics tools.</li><li>Collaboration &amp; Growth: Align campaigns with sales and business goals, stay updated on trends, and propose innovative growth experiments.</li></ul>Required Qualifications<ul><li>1&ndash;2 years of practical experience in digital marketing or performance marketing</li><li>Strong understanding of paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)</li><li>Working knowledge of SEO, social media marketing, and email campaigns</li><li>Proficiency with analytics tools (Google Analytics, Meta Business Suite, etc.)</li><li>Strong analytical mindset with the ability to translate data into decisions</li><li>Excellent communication, organization, and execution skills</li></ul>Preferred Skills<ul><li>Experience working in an agency or fast-paced digital environment</li><li>Familiarity with CRM tools, marketing automation, or lead funnels</li><li>Basic understanding of UI/UX and landing page optimization</li><li>Ability to manage multiple campaigns simultaneously</li></ul>What We Offer<ul><li>Clear growth trajectory into strategic and leadership roles</li><li>Exposure to multi-brand and international markets</li><li>Performance-driven culture with autonomy and ownership</li><li>Opportunity to work on high-impact, scalable digital initiatives</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthApplication Question(s):<ul><li>Do you have good English communication skills?</li><li>Do you have experience working in an IT services or consulting company?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Digital Marketing: 1 year (Required)</li></ul>Work Location: In person

Digital Marketing Specialist

SolsPro

shift : night 9pm-6am● location : on-site, Tipu Sultan RoadRequirements● experience : 2 years of handling US e-commerce clients' accounts● domain : e-commerce● excellent communication skills● should be having copywriting skills<ul><li>should have hands-on experience of running both google and meta ads and Linkedin Ads.</li></ul>Job Types: Full-time, Part-timePay: Up to Rs120,000.00 per monthApplication Question(s):<ul><li>have you run paid marketing on linkedin?</li><li>Do you have 2 years of copywriting experience?</li><li>Do you have 2 years experience of running google ads?</li><li>Do you have 2 years experience of running meta ads?</li></ul>Language:<ul><li>English (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Performance Marketing Specialist - Night Shift

Cubix Inc

:Job Title: Email Marketing Specialist (B2B)Location: Karachi (On-site)Shift: 3:00 PM &ndash; 12:00 AMCompany: CubixJob SummaryCubix is seeking a strategic and results-driven Email Marketing Specialist with a strong background in B2B lead generation and customer retention. You will be responsible for the end-to-end management of our email marketing efforts, from high-level strategy and automated workflows to copywriting and performance analysis.The ideal candidate has a proven track record of reducing churn, increasing Customer Lifetime Value (LTV), and crafting professional narratives that resonate with a global B2B audience.Key Responsibilities<ul><li>Strategy &amp; Execution: Develop and execute comprehensive email marketing strategies focused on driving high-quality B2B leads.</li><li>Retention &amp; Loyalty: Design and implement specialized campaigns and loyalty programming aimed at reducing churn and maximizing client LTV.</li><li>Lifecycle Management: Manage the full email lifecycle, including creative newsletters, product updates, and promotional offers.</li><li>Automation: Build and maintain sophisticated nurturing sequences, welcome series, and automated workflows using platforms like HubSpot, Salesforce, Mailchimp, or ActiveCampaign.</li><li>Optimization: Conduct continuous A/B testing on subject lines, copy, and layouts.</li><li>Data Analysis: Monitor and report on key metrics (Open rates, CTR, Deliverability) to translate data into actionable growth strategies.</li><li>Copywriting: Craft compelling, professional B2B copy and subject lines that maintain a consistent brand voice.</li></ul>Requirements<ul><li>Experience: 2&ndash;4 years of experience specifically within a B2B environment.</li><li>Communication: Native-level English writing and verbal communication skills.</li><li>Technical Skills: Hands-on proficiency with CRM and Email Automation tools (HubSpot, Salesforce, etc.).</li><li>Analytical Mindset: Proven ability to use data-driven insights to improve campaign performance.</li><li>Attendance: Ability to work on-site in Karachi during the specified shift (3:00 PM &ndash; 12:00 AM).</li></ul>How to ApplyPlease send your updated resume to zoha.hassan@cubixlabs.com with the subject line: Email Marketing Specialist.Job Type: Full-timeWork Location: In person

Email Marketing Specialist

Explore 1434+ Marketing support specialist in Karachi this January. Find roles across top companies and apply now to boost your career.

1434 marketing support specialist jobs IN Karachi

Performance Marketing Specialist (Paid Ads)

Performance Marketing Specialist

Performance Marketing Specialist

Social Media Manager

Digital Marketing Specialist

Performance Marketing Specialist - Night Shift

Email Marketing Specialist