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performance marketing manager

Hashtag Media

****Please read the requirements carefully before applying****Job Title: Performance Marketing Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven Performance Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs60,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Location:<ul><li>Islamabad (Preferred)</li></ul>Work Location: In person

Performance Marketing Specialist

Mobilink Bank

<div>
 
 
 Department:
 
 Marketing &amp; Communications
 
 
 
 Reports To:
 
 Head of Marketing &amp; Communications
 
 
 
 Bank Grade:
 
 AVP
 
 
 
 Total Position:
 
 01
 
 
 
 Location:
 
 Head Office, Islamabad
 
 
 
 
 
 
 What is Brands and Digital Manager &ndash; MMBL?
 
 
 
 
 
 
 We are seeking a creative and digitally fluent
 
 AVP &ndash; Manager Brands
 
 to support brand planning and execution across Mobilink Bank&rsquo;s ecosystem. This role involves assisting in integrated, insight-led campaigns that connect purpose to performance across ATL, BTL, digital, partnerships, and experience.
 
 
 The ideal candidate is comfortable managing campaign execution, coordinating with agencies, and reviewing performance dashboards. You&rsquo;ll contribute to managing the full brand funnel &mdash; from awareness to action &mdash; with accountability to both long-term equity and short-term KPIs.
 
 
 
 
 
 
 What Brands and Digital Manager &ndash; MMBL?
 
 
 
 
 
 
 
 Digital Performance Marketing
 
 
 
 
 
 <ul>
 <li>
 Execute paid campaigns across
 
 Google, Meta, LinkedIn, Tiktok and programmatic platforms
 
 .
 </li>
 <li>
 Monitor performance dashboards and optimize campaigns for cost-efficiency (CTR, CPC, CPM, conversions, ROAS).
 </li>
 <li>
 Align ATL/BTL campaigns with
 
 digital targeting and retargeting strategies
 
 for full-funnel conversion.
 </li>
 </ul>
 
 
 
 
 
 Campaign Execution &amp; Support
 
 
 
 
 
 <ul>
 <li>
 Manage digital campaign timelines, coordinate across teams, and ensure creative alignment.
 </li>
 <li>
 Ideate and create engagement driving social media content
 </li>
 <li>
 Track KPIs (awareness, brand lift, engagement, acquisition, usage) and provide post-campaign insights.
 </li>
 <li>
 Support the strategy, planning, execution, and reporting of brand campaigns &mdash; spanning TV, radio, OOH, PR, activations, digital, influencer, and internal comms.
 </li>
 </ul>
 
 
 
 
 
 Brand Strategy &amp; Stewardship
 
 
 
 
 
 <ul>
 <li>
 Ensure consistency of brand architecture and tone of voice across all platforms.
 </li>
 <li>
 Partner with agencies and creative teams to deliver storytelling that resonates with Pakistan&rsquo;s diverse audience.
 </li>
 <li>
 Support rebranding initiatives, product launches, purpose-led campaigns, and key calendar moments.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Work with Business, Product, CX, and HR to support go-to-market initiatives.
 </li>
 <li>
 Collaborate with internal teams to ensure brand alignment with cultural and organizational goals.
 </li>
 <li>
 Coordinate with agencies (creative, media, PR, digital) for seamless execution.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For in Brands and Digital Manager &ndash; MMBL
 
 
 
 
 
 <ul>
 <li>
 
 Experience:
 
 4&ndash;6 years in brand management, advertising, or digital marketing. Experience in performance marketing is a must
 </li>
 <li>
 
 Sector Exposure:
 
 Experience in at least two of telecom, FMCG, banking, or fintech.
 </li>
 <li>
 Ability to manage multi-touchpoint campaigns, balancing brand equity-building with performance-driven execution.
 </li>
 <li>
 Strong knowledge of digital platforms (Google Ads, Meta Business Suite, programmatic buying).
 </li>
 <li>
 Agency management experience (creative + media + digital).
 </li>
 </ul>
 
 
 
 
 
 Key Skills
 
 
 
 
 
 <ul>
 <li>
 Digital performance marketing (Google, Meta, programmatic)
 </li>
 <li>
 Data-driven decision-making and KPI tracking
 </li>
 <li>
 Stakeholder engagement &amp; presentation skills
 </li>
 <li>
 High digital and design literacy. Ability to create engaging content ideas.
 </li>
 </ul>
 
 
 
 
 
 About MMBL:
 
 
 
 
 
 
 
 Mobilink Microfinance Bank Ltd. (MMBL)
 
 is a leading financial institution providing comprehensive banking services to over 48 million registered users, including more than 20+ million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 114 branches and 270,000+ branchless banking agents.
 
 
 The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.
 
 
 At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.
 
 
 
 
 
 
 Why Join MMBL ?
 
 
 
 
 
 
 This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.
 
 
 
</div>

Brands and Digital Manager

Vyro

<div>
 
 Job Description:
 
 
 
 Lead strategic, data-driven paid media campaigns across platforms including Google Ads, Microsoft Ads, TikTok Ads, Meta Ads, Mintegral, and AppLovin. Oversee high-budget campaigns, drive scalable growth strategies, and mentor team members while leveraging advanced product analytics and marketing research insights.
 
 
 
 Must Have hands on experience on
 
 Web based SaaS products
 
 and have worked across multiple marketing channels.
 
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 Develop and execute comprehensive paid media strategies across multiple platforms
 </li>
 <li>
 Optimize campaign performance using data analysis, A/B testing, and actionable insights
 </li>
 <li>
 Design and implement rigorous tests for creatives, targeting, bidding, and campaign goals debugging
 </li>
 <li>
 Collaborate with cross-functional teams using research tools (Semrush, AHREF, Mobile Action) to align initiatives with growth objectives
 </li>
 <li>
 Mentor junior staff and manage stakeholder communications
 </li>
 <li>
 Integrate product analytics (Mixpanel, Firebase, GA4, CleverTap) and ensure seamless tags/events tracking via Google Tag Manager
 </li>
 <li>
 Stay updated on industry trends, emerging ad formats, and integration best practices with tools like RevenueCat, MMP (Adjust), Singular, and AppFlyer
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 5+ years&rsquo; experience in paid marketing managing large-scale campaigns
 </li>
 <li>
 Strong analytical skills with advanced proficiency in Excel/Google Sheets and SQL
 </li>
 <li>
 Excellent communication and team leadership abilities
 </li>
 <li>
 Strategic, detail-oriented, and proactive
 
 
 </li>
 </ul>
 
 Preferred Qualifications:
 
 
 
 <ul>
 <li>
 Expertise in additional advertising platforms or analytics tools
 </li>
 <li>
 Advanced experience with A/B testing methodologies and comprehensive campaign debugging
 
 
 </li>
 </ul>
 Powered by JazzHR
 
 
 GkyQAloskz
</div>

Senior Growth Strategist  (Web Based Saas -B2C)

Makaan Solutions Pvt. Ltd

Makaan Solutions is a fast-growing real-estate marketing &amp; development company. We combine premium brand storytelling with performance marketing to generate high-intent leads for landmark projects across Islamabad and beyond.The OpportunityWe&rsquo;re looking for a hands-on Performance Marketer to own our paid media strategy end-to-end&mdash;planning, execution, optimization, and reporting&mdash;across Meta (FB/IG), Google (Search/Display/YouTube), and TikTok. Your north star is qualified lead volume and cost efficiency, with airtight tracking and actionable insights.What You&rsquo;ll Do<ul><li>Strategy &amp; Planning: Build channel-wise paid media plans, budgets, and testing roadmaps aligned to lead and booking targets.</li><li>Campaign Execution: Launch and optimize campaigns (Search, Performance Max, YouTube, FB/IG, TikTok). Manage structures, bids, audiences, and creatives.</li><li>Audience &amp; Funnels: Create high-intent audiences (interests, custom, lookalikes), design lead funnels (landing pages, forms, WhatsApp flows) and reduce friction.</li><li>Tracking &amp; Analytics: Own GA4, GTM, Meta Pixel, Conversions API, conversion events, UTM hygiene, offline conversion imports; ensure &gt;95% event accuracy.</li><li>Creative Direction: Write/adapt ad copy, craft briefs, and run rapid A/B tests on hooks, formats, and landing pages to lift CTR/CVR.</li><li>Sales Alignment: Partner with Sales on lead qualification, lead-to-visit and visit-to-booking improvements; feedback loop on lead quality.</li><li>Reporting: Build weekly dashboards (Looker Studio/Sheets). Present insights, wins, and next steps.</li><li>Governance: Maintain billing/admin hygiene, policy compliance, and clean account structures.</li></ul>What You&rsquo;ll Bring<ul><li>2&ndash;4+ years in performance marketing for lead generation (real estate or other high-ticket categories preferred).</li><li>Strong command of Meta Ads, Google Ads, GA4, GTM; working knowledge of Looker Studio/Excel/Sheets.</li><li>Proven track record of lowering CPL while improving lead quality.</li><li>Comfortable writing short ad copy and creative hooks.</li><li>Bonus: TikTok Ads, Zapier/Make automations, WhatsApp Business flows, CAPI setup, CRM handoffs (HubSpot/Zoho), basic CRO.</li><li>Excellent communication in English &amp; Urdu; detail-oriented and data-driven.</li></ul>KPIs You&rsquo;ll Own<ul><li>Qualified Leads (weekly/monthly)</li><li>CPL (PKR) and Cost per Qualified Lead</li><li>Lead &rarr; Visit &rarr; Booking conversion rates</li><li>Creative testing velocity (new variants/week)</li><li>Tracking accuracy (&ge;95% events captured)</li></ul>What We Offer<ul><li>Market-competitive salary with performance bonuses</li><li>High ownership, fast experimentation, and visible impact</li><li>Growth alongside premium, high-visibility real-estate brands</li></ul>Job Type: Full-timePay: Rs75,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketer

Funprime technologies Pvt Ltd

Location : Gulberg Greens, Islamabad.<ul><li>Plan, execute, and optimize user acquisition campaigns for mobile games across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and Unity/ironSource/Mintegral platforms.</li><li>Manage and analyze campaign budgets, ROAS, and CPI to maximize performance.</li><li>Collaborate with creative teams to develop engaging ad creatives tailored to each platform.</li><li>Monitor, track, and report campaign performance with actionable insights.</li><li>Conduct A/B testing on creatives, targeting, and bidding strategies to improve results.</li><li>Stay updated on the latest mobile gaming marketing trends, ad networks, and best practices.</li><li>Work closely with the game development team to align marketing strategies with product goals.</li><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field. 2&ndash;4 years of experience in performance marketing/user acquisition, preferably in the gaming industry.</li><li>Proven hands-on experience with Google Ads, Meta Ads, TikTok Ads, Unity/ironSource, Mintegral. Strong analytical skills with the ability to interpret campaign data and optimize accordingly. Understanding of mobile game KPIs (CPI, LTV, ROAS, Retention, etc.).</li><li>Creative mindset with the ability to ideate and test new ad concepts. Excellent communication and collaboration skills.</li></ul>Job Type: Full-timeWork Location: In person

Mid-Level Games Marketing Specialist

****Please read the requirements carefully before applying****Job Title: PPC Expert / Digital Marketing Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven PPC Expert / Digital Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Note: This is a hybrid role, primarily remote, with six working days a week. However, the employee is required to attend the office as needed or when requested by the management.Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs50,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

PPC Expert / Digital Marketing Specialist

Jantrah Tech Private Limited

About Us:Jantrah Tech Private Limited is a fast-growing technology company dedicated to delivering innovative digital solutions, including software development, digital marketing, and IT consultancy. We are seeking a Growth Manager to drive business expansion, manage growth strategies, and lead performance-focused initiatives.Key Responsibilities:<ul><li>Develop and implement growth strategies to increase revenue, client base, and market share.</li><li>Analyse business performance, customer insights, and market trends to identify new opportunities.</li><li>Manage digital campaigns (SEO, social media, paid ads, content) to ensure ROI-driven results.</li><li>Build and maintain strong client relationships while exploring upselling and cross-selling opportunities.</li><li>Collaborate with marketing, sales, and product teams to execute growth initiatives.</li><li>Monitor KPIs and prepare detailed reports for management review.</li><li>Explore partnerships and business development opportunities to fuel expansion.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Business, Marketing, Management, or related field (MBA preferred).</li><li>Proven experience (1 year) in growth management, digital marketing, or business development.</li><li>Excellent analytical, communication, and leadership skills.</li><li>Ability to work in a fast-paced environment with a results-oriented mindset.</li></ul>What We Offer:<ul><li>Competitive salary package.</li><li>Professional growth and learning opportunities.</li><li>Dynamic and collaborative work environment.</li><li>Exposure to international clients and projects.</li></ul>How to Apply: Interested candidates can apply through Indeed or send their CVs directly to hr@jantrah.com or WhatsApp at 0311 5254544 with the subject line &ldquo;Growth Manager &rdquo;.Job Type: Full-timePay: From Rs20,000.00 per monthWork Location: In person

Growth Manager

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