digital marketing manager Jobs in New York United States

digital marketing manager

growth marketing manager Jobs in New York United States

growth marketing manager

account based marketing manager Jobs in New York United States

account based marketing manager

affiliate marketing manager Jobs in New York United States

affiliate marketing manager

demand generation manager Jobs in New York United States

demand generation manager

performance marketing manager

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Job Summary We are seeking a highly motivated and strategic Affiliate Marketing Manager to lead our affiliate marketing initiatives and drive growth through performance-based channels. The ideal candidate will develop and execute comprehensive digital marketing strategies, manage multiple advertising platforms, and optimize campaigns to maximize ROI. This role offers an exciting opportunity to influence our brand presence across various digital platforms and contribute to the expansion of our e-commerce footprint.Duties<ul><li>Develop and implement effective affiliate marketing strategies aligned with company goals, focusing on performance marketing, SEM, and SEO.</li><li>Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and DoubleClick to ensure maximum reach and conversion.</li><li>Conduct keyword research using SEO tools and analyze web analytics via Google Analytics, Google Tag Manager, and other tools to identify opportunities for campaign improvement.</li><li>Oversee media planning and media buying activities, including budget management for digital campaigns across multiple channels.</li><li>Monitor campaign performance metrics, analyze data trends, and generate reports to inform decision-making and improve conversion rates.</li><li>Coordinate with creative teams to develop compelling ad content tailored for social media management and digital advertising campaigns.</li><li>Stay updated on industry trends related to affiliate marketing, web analytics, SEO, SEM, and digital marketing best practices to ensure innovative campaign strategies.</li><li>Build and maintain relationships with affiliate partners while ensuring compliance with company policies and industry standards.</li></ul>Qualifications<ul><li>Proven experience in affiliate marketing, performance marketing, or digital marketing roles with a strong understanding of PPC campaign management.</li><li>Proficiency in managing advertising platforms such as Google Ads (AdWords), Bing Ads, Facebook Advertising, Twitter Ads, Google Tag Manager, DoubleClick, and other media buying tools.</li><li>Strong knowledge of SEO tools, web analytics (Google Analytics), keyword research techniques, and conversion optimization strategies.</li><li>Experience in media planning, budgeting, media buying, and campaign optimization within an e-commerce environment.</li><li>Familiarity with SEM strategies including Google AdWords campaigns and SEO best practices.</li><li>Ability to analyze data effectively using analytics tools to inform campaign adjustments for improved ROI.</li><li>Excellent communication skills with the ability to collaborate across teams and manage multiple projects simultaneously.</li><li>Bachelor&rsquo;s degree in Marketing, Digital Media, or a related field is preferred but not mandatory. Join our team as an Affiliate Marketing Manager to leverage your expertise in digital advertising channels and drive impactful results for our brand&rsquo;s growth!</li></ul>Job Type: Full-timePay: $49,043.65 - $59,063.32 per yearWork Location: Hybrid remote in New York, NY 10038

Affiliate Marketing Manager

Pickle

<div><h1 class="jobSectionHeader">About Pickle</h1>
Pickle is a peer-to-peer rental marketplace unlocking the value of the billions of underutilized items sitting in consumers&rsquo; closets. We make it easy to rent high-quality items exactly when you need them &mdash; with fast, convenient fulfillment and an on-demand experience that&rsquo;s as seamless as shopping.
We&rsquo;re building a new kind of commerce layer: one powered by dynamic local supply, where access is more convenient than ownership. Pickle is now live nationwide and scaling rapidly in key local markets including NYC, LA, and Miami. Our marketplace already features 300K+ items listed for rent, and we&rsquo;re just getting started.
What makes Pickle different is the combination of incredible peer-to-peer inventory, industry-leading convenience (under 2 days nationwide and under 2 hours locally), and an on-demand model with no subscriptions &mdash; users rent what they want, when they want it. Backed by our Series A funding raised in early 2025 from FirstMark and Craft, we&rsquo;re scaling quickly and building the future of access-driven shopping.<h1 class="jobSectionHeader">
About The Role</h1>
We are looking for a data-obsessed Growth Marketing Manager to own Pickle&rsquo;s customer acquisition funnel.
In this role, you won&rsquo;t just be running ads &mdash; you will own the entire customer journey, from the first click at the top of the funnel to repeat purchases deep in the lifecycle. You are both the architect of demand generation and the guardian of retention and LTV.
You will manage our paid acquisition channels (Performance Marketing) while simultaneously building and optimizing backend lifecycle automation (Lifecycle Marketing) to maximize efficiency, retention, and long-term value. This is a highly hands-on role with real ownership and accountability for results.
You&rsquo;ll work closely with Product, GTM, Marketing, and Ops in a fast-paced, in-person-first environment to turn insights into action.<h1 class="jobSectionHeader">
Requirements</h1><ul><li>
3&ndash;5+ years of experience in growth, performance, and/or lifecycle marketing, ideally with a track record of scaling spend while maintaining efficiency (ROAS, CAC, payback, etc.)</li><li>
Strong analytical mindset &mdash; you make decisions based on data, not gut feel; fluent in GA4 and comfortable in Excel/Google Sheets</li><li>
Proven ability to analyze funnel performance and identify opportunities to improve conversion across the customer journey</li><li>
Hands-on experience managing paid acquisition channels, including Meta Ads Manager, Google Ads, and TikTok Ads (or similar platforms)</li><li>
Experience building and optimizing lifecycle programs using CRM and marketing automation tools such as Klaviyo, Braze, HubSpot, or similar</li><li>
Strategic thinker who understands marketing as a holistic ecosystem &mdash; you know that acquisition only matters if it converts and retains</li><li>
High ownership, results-driven mindset; you thrive in a startup or high-growth environment and are comfortable moving quickly and iterating</li><li>
Passion for consumer marketplaces, fashion, and circularity is a strong plus</li></ul><h1 class="jobSectionHeader">
Key Responsibilities</h1><h2 class="jobSectionHeader">
Performance Marketing (Acquisition)</h2><ul><li>
Own and optimize monthly paid media spend across key channels including Meta, Google, TikTok, and emerging platforms, with a strict focus on ROAS, CAC, and payback targets</li><li>
Design and execute A/B tests across ad creative, audiences, and landing pages to improve conversion throughout the funnel</li><li>
Own the demand funnel, analyzing traffic quality and optimizing the path from visitor activated user first transaction</li><li>
Continuously identify opportunities to scale efficient spend while maintaining performance discipline</li></ul><h2 class="jobSectionHeader">
Lifecycle Marketing (Retention)</h2><ul><li>
Map, build, and optimize automated email and SMS flows (Welcome, Abandoned Browse/Cart, Post-Purchase, Win-back, etc.) to drive repeat transactions</li><li>
Segment users across renter and lender personas to deliver personalized, behavior-driven messaging</li><li>
Improve retention, engagement, and LTV while reducing churn across both sides of the marketplace</li></ul><h2 class="jobSectionHeader">
Data &amp; Strategy</h2><ul><li>
Report weekly on core growth KPIs including CAC, LTV, ROAS, payback period, conversion rate, and retention</li><li>
Translate performance data into clear, actionable insights &mdash; not just dashboards</li><li>
Collaborate closely with creative resources to brief, test, and iterate on high-performing ad assets</li><li>
Oversee basic technical SEO hygiene to ensure organic performance complements paid efforts</li><li>
Partner with Product and GTM teams to surface user insights and inform roadmap and go-to-market decisions</li></ul><h1 class="jobSectionHeader">
Benefits</h1><ul><li>
Competitive compensation and equity</li><li>
Healthcare (Medical, Dental, Vision)</li><li>
Take what you need paid time off</li><li>
Meal Pal credits to cover the cost of lunch</li><li>
Stipend to help set up your desk and office environment</li><li>
Work directly with the founders and executive team</li><li>
Professional coaching, training, and development</li><li>
Grow with the company</li><li>
Pickle credits for our employees, we love when the team uses Pickle!</li><li>
Fun team events and company parties</li><li>
Company offsites</li><li>
Office space in NYC</li></ul>
Compensation Range: $150K - $200K</div>

Senior Growth Marketing Lead

Zerocater

<div>
 As our Growth Marketing Manager, you will be the engine that powers our customer acquisition and retention strategy. Your mission is to build and optimize a world-class marketing machine that drives measurable results and defines our brand in the marketplace.
 
 
 You are more than a digital marketer; you are a full-stack strategist, a creative content producer, and the critical bridge between our Marketing and Product teams. You are passionate about using data to find opportunities and are excited to leverage new tools like cutting-edge AI to work smarter and faster. The ideal candidate has a data-driven mindset with strong analytical skills and a proven ability to turn insights into action. Excellent communication and copywriting skills, with the ability to craft compelling messaging for different audiences is imperative. This role is pivotal to our company's growth and offers a unique opportunity to make a direct impact on our success while reporting to the VP of Growth and AI Strategy.
 
 
 
 What you will do:
 
 
 
 <ul>
 <li>
 
 Drive User Acquisition &amp; Transactions:
 
 Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.
 </li>
 <li>
 
 Master Lifecycle &amp; Retention:
 
 Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.
 </li>
 <li>
 
 Own Creative Strategy &amp; CRO:
 
 Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.
 </li>
 <li>
 
 Champion Product-Led Growth:
 
 Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the "first-time user" experience to increase checkout rates.
 </li>
 <li>
 
 Analyze Unit Economics:
 
 Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.
 
 
 </li>
 </ul>
 
 Qualifications for Success:
 
 
 
 <ul>
 <li>
 
 3+ years of hands-on experience
 
 in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment.
 </li>
 <li>
 
 Transaction-Focused Mindset:
 
 You have a track record of driving users to a "Buy Now" or "Checkout" action, rather than just filling out a "Contact Us" form.
 </li>
 <li>
 
 Channel Expertise:
 
 Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS.
 </li>
 <li>
 
 Automation Proficiency:
 
 Expert-level proficiency with Klaviyo (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement.
 </li>
 <li>
 
 AI-Native Workflow:
 
 A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster.
 </li>
 <li>
 
 Proactive Builder:
 
 You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself.
 </li>
 <li>
 Please note this position can only be based in NY, CA, WA, CO, TX, IL, GA, MA, NC, FL, AZ or PA as these are the states we have payroll set up
 
 
 </li>
 </ul>
 
 What we offer:
 
 
 
 Not only will you have the opportunity to grow your career with other food-obsessed colleagues who have a shared passion for creating delight for customers, but you will also work alongside a highly collaborative team that values leading with trust and respect, and taking smart risks.
 
 
 <ul>
 <li>
 401k match with immediate vesting (we match up to 3% of up to 6% that you defer)
 </li>
 <li>
 Flexible PTO, 10 paid holidays, flexible sick time, plus 8 hours of volunteer time
 </li>
 <li>
 Low to no-cost comprehensive health, dental and vision coverage (Anthem Blue Cross)
 </li>
 <li>
 Employer-paid life, short-term and long-term disability insurance
 </li>
 <li>
 $100 monthly wellness stipend
 </li>
 <li>
 $35 monthly internet stipend
 </li>
 <li>
 Equity
 
 
 </li>
 </ul>
 
 Compensation:
 
 Base salary $120k-$150k (
 
 depending on experience and location
 
 )
 
 
 "The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture."
 
 
 <ul>
 <li>
 Michael Pollan
 
 
 </li>
 </ul>
 
 We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 
 
 
 If you need assistance or an accommodation due to a disability, please contact us at accommodations@zerocater.com.
</div>

Growth Marketing Manager

<div>As our Growth Marketing Manager, you will be the engine that powers our customer acquisition and retention strategy. Your mission is to build and optimize a world-class marketing machine that drives measurable results and defines our brand in the marketplace.

You are more than a digital marketer; you are a full-stack strategist, a creative content producer, and the critical bridge between our Marketing and Product teams. You are passionate about using data to find opportunities and are excited to leverage new tools like cutting-edge AI to work smarter and faster. The ideal candidate has a data-driven mindset with strong analytical skills and a proven ability to turn insights into action. Excellent communication and copywriting skills, with the ability to craft compelling messaging for different audiences is imperative. This role is pivotal to our company's growth and offers a unique opportunity to make a direct impact on our success while reporting to the VP of Growth and AI Strategy.

What you will do:
<ul>
<li>Drive User Acquisition &amp; Transactions: Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.</li>
<li>Master Lifecycle &amp; Retention: Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.</li>
<li>Own Creative Strategy &amp; CRO: Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.</li>
<li>Champion Product-Led Growth: Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the &quot;first-time user&quot; experience to increase checkout rates.</li>
<li>Analyze Unit Economics: Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.</li>
</ul>
Qualifications for Success:
<ul>
<li>3+ years of hands-on experience in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment.</li>
<li>Transaction-Focused Mindset: You have a track record of driving users to a &quot;Buy Now&quot; or &quot;Checkout&quot; action, rather than just filling out a &quot;Contact Us&quot; form.</li>
<li>Channel Expertise: Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS.</li>
<li>Automation Proficiency: Expert-level proficiency with Klaviyo (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement.</li>
<li>AI-Native Workflow: A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster.</li>
<li>Proactive Builder: You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself.</li>
</ul>
<ul><li>Please note this position can only be based in NY, CA, WA, CO, TX, IL, GA, MA, NC, FL, AZ or PA as these are the states we have payroll set up</li></ul>

What we offer:

Not only will you have the opportunity to grow your career with other food-obsessed colleagues who have a shared passion for creating delight for customers, but you will also work alongside a highly collaborative team that values leading with trust and respect, and taking smart risks.
<ul>
<li>401k match with immediate vesting (we match up to 3% of up to 6% that you defer)</li>
<li>Flexible PTO, 10 paid holidays, flexible sick time, plus 8 hours of volunteer time</li>
<li>Low to no-cost comprehensive health, dental and vision coverage (Anthem Blue Cross)</li>
<li>Employer-paid life, short-term and long-term disability insurance</li>
<li>$100 monthly wellness stipend</li>
<li>$35 monthly internet stipend</li>
<li>Equity</li>
</ul>
Compensation: Base salary $120k-$150k (depending on experience and location)

&quot;The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture.&quot;
<ul><li>Michael Pollan</li></ul>

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you need assistance or an accommodation due to a disability, please contact us at accommodations@zerocater.com.</div>

DoorLoop

<div>
 
 
 About DoorLoop
 
 
 
 DoorLoop is property management software built for speed and the smart choice for people who take growth seriously. With offices in Miami, New York City, and Tel Aviv, we&rsquo;re a global company helping property owners and managers move faster, scale smarter, and get real support, real fast.
 
 
 We&rsquo;re proudly People First. That&rsquo;s why we&rsquo;re a Certified Great Place to Work, recognized by Forbes as one of America&rsquo;s Best Startup Employers (2024 &amp; 2025), and rated 4.9/5 on Glassdoor.
 
 
 
 Mission
 
 
 
 We&rsquo;re looking for an SEO &amp; Organic Growth Manager who can own and scale our entire organic ecosystem&mdash;SEO, content, conversion optimization, entity authority, and generative AI search visibility&mdash;to drive demos, pipeline, and ARR.
 
 
 This role is highly strategic, highly technical, and highly impactful. You will be responsible for building the roadmap, running the experiments, managing resources, improving visibility across search engines and AI platforms, and ultimately driving measurable revenue outcomes.
 
 
 If you&rsquo;re obsessed with performance, thrive in fast-paced environments, and know how to turn organic channels into predictable pipeline machines, this is the place for you.
 
 
 
 Responsibilities
 
 
 
 
 Own and Execute the Organic Growth Strategy
 
 
 <ul>
 <li>
 Build annual and quarterly strategies across SEO and generative AI search.
 </li>
 <li>
 Deliver forecasts tied to traffic, conversions, and pipeline with increasing accuracy.
 </li>
 <li>
 Execute and complete 100% of quarterly roadmap initiatives.
 </li>
 </ul>
 
 
 Grow High-Intent Organic Traffic and Pipeline
 
 
 <ul>
 <li>
 Own website roadmap with focus on increasing traffic to priority pages, branded search demand, and overall inbound opportunities.
 </li>
 <li>
 Partner with content team to publish new articles and refresh existing pages to improve rankings, engagement, and conversions.
 </li>
 <li>
 Develop content frameworks that strengthen E-E-A-T and category authority and drive visibility resulting in increased inbound pipeline.
 </li>
 </ul>
 
 
 Lead Generative AI Search &amp; Entity Optimization
 
 
 <ul>
 <li>
 Improve visibility across Google AI Overviews, Perplexity, ChatGPT, Bing Copilot, Claude, and emerging AI search engines.
 </li>
 <li>
 Optimize schema markup, citations, authorship, and brand/entity signals.
 </li>
 <li>
 Track and expand DoorLoop&rsquo;s presence in AI-generated answers.
 </li>
 </ul>
 
 
 Manage Vendors, Freelancers, and SEO/AI Tools
 
 
 <ul>
 <li>
 Own the SEO and work with content team on keeping budget spend on target.
 </li>
 <li>
 Evaluate tools and vendors based on performance and ROI.
 </li>
 <li>
 Build and manage a bench of content and technical freelancers to scale production.
 </li>
 </ul>
 
 
 Monitor, Report, and Resolve Technical Issues
 
 
 <ul>
 <li>
 Deliver weekly and monthly performance reports.
 </li>
 <li>
 Monitor rankings, GSC data, GA4 analytics, Core Web Vitals, and indexation.
 </li>
 <li>
 Identify and resolve technical issues rapidly to avoid traffic or conversion loss.
 </li>
 </ul>
 
 
 Conduct SERP &amp; Competitor Intelligence
 
 
 <ul>
 <li>
 Track competitor movements in both traditional and AI-driven search.
 </li>
 <li>
 Identify gaps and new ranking opportunities monthly.
 </li>
 <li>
 Stay ahead of search engine and AI platform changes.
 </li>
 </ul>
 
 
 
 
 Requirements:
 
 
 
 <ul>
 <li>
 7+ years of experience in SEO, organic growth, or related performance marketing roles.
 </li>
 <li>
 Deep technical SEO knowledge (architecture, HTML, performance optimization, structured data).
 </li>
 <li>
 Proven success growing demos, pipeline, and revenue from organic channels.
 </li>
 <li>
 Experience optimizing for both traditional search engines and AI-driven answer engines.
 </li>
 <li>
 Strong understanding of content strategy, E-E-A-T, and entity authority.
 </li>
 <li>
 Demonstrated ability to run structured AB tests and CRO experiments.
 </li>
 <li>
 Advanced analytical skills with mastery of GSC, GA4, leading SEO tools, and experimentation frameworks.
 </li>
 <li>
 Ability to manage freelancers, vendors, and a budget effectively.
 </li>
 </ul>
 
 
 Preferred
 
 
 <ul>
 <li>
 Experience scaling organic programs for a B2B SaaS company.
 </li>
 <li>
 Comfort working cross-functionally with brand, product marketing, demand gen, and web teams.
 </li>
 <li>
 Experience with programmatic SEO, embeddings, or AI-assisted content workflows.
 </li>
 <li>
 Ability to move fast, stay organized, and consistently deliver on deadlines.
 </li>
 </ul>
 
 
 
 
 
 ﻿Apply Today
 
 
 
 If you're ready to take full ownership of our organic engine and build one of the highest-performing SEO + AI search programs in SaaS, we&rsquo;d love to meet you.
 
 
 Please apply with as much detail as possible, and avoid using AI to write your answers, as we run these through AI checkers.
 
 
 
 
 
 Benefits:
 
 
 
 <ul>
 <li>
 
 Unlimited paid time off:
 
 &nbsp;take unlimited personal, sick, and vacation days.
 </li>
 <li>
 
 401(k):
 
 &nbsp;plan for retirement with 4% matching and instant vesting.
 </li>
 <li>
 
 Medical, dental, and vision insurance:
 
 &nbsp;we offer medical coverage for employees through United Healthcare and dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
 </li>
 <li>
 
 Life insurance:&nbsp;
 
 $100,000 policy fully covered by DoorLoop.
 </li>
 <li>
 
 Disability insurance:&nbsp;
 
 short- and long-term disability insurance fully covered by DoorLoop.
 </li>
 <li>
 
 Paid parental leave:
 
 &nbsp;paid maternity and paternity leave for birth and adoption.
 </li>
 <li>
 
 Monthly stipend:&nbsp;
 
 a dedicated budget for work-related expenses.
 </li>
 <li>
 
 Best-in-class equipment:
 
 &nbsp;Get a company laptop and all the top-tier tools to set you up for success.
 </li>
 </ul>
 
 
 
 
 Compensation Range:
 
 
 
 
 The salary range for this position is $120,000 - $160,000 annually. Actual compensation will vary based on a candidate's qualifications, experience, and other relevant factors.
 
</div>

SEO & Organic Growth Manager

FELFEL AG

<div><h4 class="jobSectionHeader">NICE TO MEET YOU!</h4>
FELFEL is New York&rsquo;s most exciting food-tech scale-up, reinventing how people eat at work. Our smart fridges bring meals from the city&rsquo;s best local chefs straight to the office&mdash;fresh every day. Born in Switzerland and trusted by over 1,000 companies, we&rsquo;re now bringing our chef-made, tech-powered office food experience to the U.S. 
We combine hospitality, design, and smart technology to make office meals something people truly look forward to. Now, we&rsquo;re looking for a hands-on, data-obsessed growth leader to help us scale.<h4 class="jobSectionHeader">
IN SHORT</h4>
You&rsquo;ll own and operate every part of our digital acquisition funnel &mdash; strategy, execution, analytics, and optimization &mdash; with the goal of driving tastings, pipeline, and new customer growth. This is not a people-management role. You&rsquo;ll collaborate with world-class partners (content, design, sales, ops) and you&rsquo;ll personally design, launch, and optimize campaigns end-to-end. You&rsquo;ll report directly to the VP Growth (US) and play a critical role in shaping how FELFEL grows in the U.S.<h4 class="jobSectionHeader">
YOUR RESPONSIBILITIES
</h4>Growth &amp; Performance Strategy 
<ul><li>
Design and execute FELFEL&rsquo;s digital growth roadmap across paid, organic, and lifecycle channels.</li><li>
Own and optimize a our annual digital marketing budget across LinkedIn, Google, and Meta</li><li>
Build the experimentation framework: messaging, creative, landing pages, and audience tests.</li></ul>
Funnel Optimization 
Architect and continuously refine conversion flows from awareness tasting<ul><li> partnership.</li><li>
Manage A/B testing across web, email, and ads to improve MQL and SQL conversion rates.</li><li>
Partner with Sales to fine-tune the qualification model and ensure data consistency in HubSpot.</li></ul>
Analytics &amp; Reporting 
<ul><li>
Build dashboards and attribution models using GA4 and HubSpot</li><li>
Turn insights into decisions &mdash; adjust spend, creative, or targeting based on performance data.</li>
Own key funnel metrics: CPL, MQL<li> SQL , ROI.</li></ul>
Website &amp; SEO 
<ul><li>
Own FELFEL&rsquo;s Squarespace site: performance, UX, SEO, and conversion optimization.</li><li>
Collaborate with our design and content team to maintain a premium yet high-converting brand experience.</li></ul>
Lifecycle Marketing 
<ul><li>
Create and optimize HubSpot workflows for lead nurture, retention, and reactivation.</li><li>
Build segmentation, lead scoring, and automation systems that drive qualified pipeline.</li></ul>
Collaboration &amp; Thought Leadership 
<ul><li>
Work cross-functionally with Content, Sales, and Growth, Ops to align digital efforts with business priorities.</li><li>
Act as FELFEL&rsquo;s internal digital growth expert &mdash; setting standards for experimentation, measurement, and storytelling.</li></ul><h4 class="jobSectionHeader">
YOUR PROFILE</h4><ul><li>
4-6 years in growth, performance, or demand generation (ideally B2B, SaaS, or food-tech/startup).</li><li>
Full-stack marketer: equally comfortable defining strategy and building campaigns yourself.</li><li>
Hands-on in HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools.</li><li>
Obsessed with experimentation and optimization &mdash; every click, form, and ad is an opportunity to learn.</li><li>
Analytical and curious, with a bias for action.</li><li>
Energized by ownership &mdash; you like being the one who builds the machine, not just runs it.</li><li>
Excited by FELFEL&rsquo;s mission to bring hospitality and craftsmanship to modern workplaces.</li></ul><h4 class="jobSectionHeader">
YOU WILL BE MEASURED BY</h4><ul><li>
Qualified leads and tastings generated via digital channels</li>
Funnel conversion rates (Lead MQL<li> SQL)</li><li>
Cost per lead and pipeline ROI</li><li>
Website performance and SEO growth</li></ul><h4 class="jobSectionHeader">
OUR BENEFITS</h4><ul><li>
Lots of delicious food in our own office FELFEL fridge</li><li>
The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!</li><li>
Central Flatiron office &mdash; surrounded by NYC&rsquo;s best culinary inspiration</li><li>
20 days of PTO and 10 holidays (some flexible)</li><li>
Comprehensive and affordable healthcare insurance options</li><li>may change over time, these are a sample of what we have now.</li></ul><h4 class="jobSectionHeader">
APPLY NOW</h4>
If you&rsquo;re a strategic operator who wants to own digital growth end-to-end&mdash; we&rsquo;d love to meet!<h4 class="jobSectionHeader">
ABOUT US</h4>
FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its &lsquo;FELFEL&rsquo; smart fridges and its coffee brand &lsquo;Gavetti&rsquo; for the office food market. In 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1,000 locations in Switzerland and New York and employs around 150 employees in total. 
www.felfel.com<h4 class="jobSectionHeader">
FELFEL VALUES</h4>
We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran&rsquo;s status. 
Discover more at: felfel.com 
 
Start: As soon as possible 
Employment level: Full-Time overtime exempt, preferred 
Pay: The pay for this role is $100'000-120'000/Year 
Location: New York City</div>

Digital Marketing Manager

SBH Fashion

<div>
 Job Title: Senior Marketing Manager
 
 
 
 Job Summary:
 
 
 
 As a Senior Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. You will collaborate with cross-functional teams, including sales, product development, and operations, to create and execute integrated marketing campaigns. Your role will involve analyzing market trends, identifying target audiences, and overseeing the development of marketing collateral. Additionally, you will manage a team of marketers, provide guidance, and monitor performance to ensure objectives are met.
 
 
 
 Duties/Responsibilities:
 
 
 
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 Develop and execute comprehensive marketing strategies and campaigns to increase brand visibility and drive sales.
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 Conduct market research to identify consumer trends, competitive landscape, and opportunities for business growth.
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 Collaborate with the sales team to align marketing efforts with sales objectives, ensuring a cohesive customer experience.
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 Oversee the creation of engaging marketing content, including website copy, social media posts, email campaigns, and advertising materials.
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 Manage the marketing budget, allocate resources effectively, and track campaign performance to ensure ROI.
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 Lead and mentor a team of marketers, providing guidance, feedback, and support for their professional development.
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 Monitor industry trends, emerging technologies, and marketing best practices to stay ahead of the competition.
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 Coordinate with external agencies and vendors to execute marketing initiatives and ensure brand consistency.
 
 
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 Qualifications:
 
 
 
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 Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
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 Proven experience (5-7 years) in marketing, preferably in the retail industry.
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 Strong leadership skills with the ability to motivate and guide a team towards achieving marketing objectives.
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 Excellent strategic thinking and analytical abilities to develop effective marketing plans and measure campaign success.
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 Solid understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
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 Proficiency in using marketing analytics tools and platforms to track and analyze campaign performance.
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 Exceptional communication and interpersonal skills to collaborate with cross-functional teams and effectively present marketing strategies.
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 Ability to adapt to a fast-paced, dynamic retail environment and manage multiple projects simultaneously.
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 Creative mindset with a keen eye for design and messaging to create compelling marketing content.
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 Strong business acumen and understanding of retail industry trends, consumer behavior, and competitive landscape.
 
 
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 Salary $120,000
 
 
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Senior Marketing Manager

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