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digital marketing specialist Jobs in Lahore Pakistan

digital marketing specialist

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marketing executive Jobs in Lahore Pakistan

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performance marketing specialist

VOLTRO By Falkenherz

Role MandateThe Paid / Performance Marketing Specialist is revenue-focused, owning paid acquisition strategies across GCC and European markets. This role ensures that campaigns are optimized for conversion, revenue, and ROI, rather than vanity metrics like lead volume. The Specialist bridges marketing and sales to drive measurable business outcomes and pipeline growth.Key AccountabilitiesPaid Campaign Strategy &amp; Execution<ul><li>Plan, execute, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, or other relevant platforms.</li><li>Continuously refine targeting, bidding, creatives, and campaign structure to maximize ROI.</li><li>Ensure campaigns align with business objectives and contribute to revenue.</li></ul>Conversion &amp; Funnel Optimization<ul><li>Lead conversion rate optimization (CRO) and end-to-end funnel tracking from click &rarr; conversion &rarr; revenue.</li><li>Conduct A/B testing, landing page optimization, and audience segmentation to improve performance.</li></ul>Performance Ownership &amp; Analytics<ul><li>Own CAC, CPA, and ROAS metrics, driving campaigns toward measurable profitability.</li><li>Monitor and analyze campaign KPIs, identifying opportunities for optimization and scale.</li><li>Produce actionable performance reports for Marketing Manager and leadership.</li></ul>Sales &amp; Business Alignment<ul><li>Collaborate closely with Sales and Business Heads to ensure campaigns support revenue goals and pipeline development.</li><li>Align paid media efforts with ongoing sales initiatives and business priorities.</li></ul>Team Collaboration &amp; Execution<ul><li>Guide the Performance Marketing Executive on campaign setup, monitoring, reporting, and daily execution.</li><li>Ensure timely, accurate, and efficient implementation of marketing campaigns.</li></ul>Key Responsibilities<ul><li>Develop and implement paid acquisition strategies across GCC and European markets.</li><li>Optimize campaigns for conversion and revenue, not just lead volume.</li><li>Track and report on end-to-end funnel metrics: click &rarr; conversion &rarr; revenue.</li><li>Own and optimize CAC, CPA, and ROAS for all paid campaigns.</li><li>Collaborate with Sales and Marketing teams to ensure campaigns contribute to pipeline and revenue goals.</li><li>Conduct competitor analysis, market research, and testing to improve campaign performance.</li><li>Ensure accurate tracking and reporting using marketing analytics tools.</li></ul>Requirements &amp; Education<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Digital Media, or related field.</li><li>3&ndash;5 years in performance marketing, paid acquisition, or digital marketing.</li><li>Proven experience managing Google, Meta, and LinkedIn Ads.</li><li>Experience with GCC and European markets preferred.</li><li>Strong track record in CAC, CPA, ROAS ownership and revenue-driven campaigns.</li><li>Hands-on experience with conversion tracking, funnel optimization, and analytics tools.</li></ul>Skills &amp; Competencies:<ul><li>Strong analytical skills with a data-driven approach to campaign optimization.</li><li>Deep understanding of digital marketing channels and paid media strategy.</li><li>Excellent collaboration and communication skills with marketing, sales, and leadership teams.</li><li>Detail-oriented and able to manage multi-campaign execution efficiently.</li><li>Up-to-date knowledge of digital marketing trends and tools.</li></ul>Job Type: Full-timePay: Up to Rs200,000.00 per monthApplication Question(s):<ul><li>How many years of experience do you have in Paid/Performance Marketing?</li><li>Are you available for a full time, on-site role based in Gulberg?</li><li>This role has a strong focus on Artificial Intelligence. Please list three AI tools you regularly use, and briefly explain how you utilize each tool to drive results in your work.</li></ul>Work Location: In person

Performance Marketing Specialist

keepcodein

Keepcodein Pvt. Ltd. is seeking a Performance Marketing Specialist with 3&ndash;4 years of experience to plan, execute, and optimize data-driven digital marketing campaigns. The ideal candidate will be responsible for maximizing ROI, improving conversions, and delivering measurable results across multiple advertising platforms.Key Responsibilities:<ul><li>Plan, create, and manage performance marketing campaigns</li><li>Optimize campaigns to improve conversions and ROI</li><li>Monitor analytics and generate performance reports</li><li>Conduct A/B testing and audience targeting strategies</li><li>Collaborate with the team to achieve marketing goals</li></ul>Requirements:<ul><li>3&ndash;4 years of experience in performance/digital marketing</li><li>Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools</li><li>Strong analytical and data interpretation skills</li><li>Proven track record of campaign optimization</li><li>Excellent written and verbal communication skills</li><li>Ability to work in a fast-paced, results-driven environment</li></ul>Location: High Q Tower, Jail Road Job Type: Full-Time (Onsite) Timings: 4:00 PM &ndash; 1:00 AMJob Type: Full-timePay: Rs90,000.00 - Rs120,000.00 per monthWork Location: In person

Digital Otters

Company: Digital Otters Location: Lahore Job Type: Full-TimeJob OverviewWe are looking for a highly skilled and results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns for our clients across Facebook, Instagram, Google, YouTube, and TikTok. The ideal candidate is someone who understands performance marketing, lead generation, e-commerce ads, tracking, and analytics with the ability to deliver strong ROI for clients.Key Responsibilities<ul><li>Create, manage, and optimize Meta Ads (FB/IG), Google Ads, and TikTok Ads campaigns.</li><li>Develop targeting strategies, ad sets, custom audiences, and remarketing funnels.</li><li>Write compelling ad copy, select creatives, and run A/B tests.</li><li>Monitor daily ad performance, adjust budgets, and improve ROAS.</li><li>Create weekly and monthly performance reports for clients.</li><li>Conduct competitor analysis and market research for better targeting.</li><li>Set up Pixel, Conversion API (CAPI), UTM tracking, and event tracking.</li><li>Manage client communication related to campaign performance.</li><li>Optimize landing pages for better ad performance.</li><li>Stay updated with platform trends, policy changes, and best practices.</li></ul>Required Skills &amp; Experience<ul><li>2+ years experience running paid ads (Meta, Google, or TikTok).</li><li>Strong understanding of CPC, CPA, ROAS, CTR, CPM, and analytics dashboards.</li><li>Hands-on experience with Facebook Ads Manager and Google Ads.</li><li>Ability to create high-converting ad creatives (images, videos, captions).</li><li>Ability to manage multiple client accounts simultaneously.</li><li>Good communication and reporting skills.</li><li>Experience with Shopify, WordPress, Funnels, CRM is a plus.</li></ul>Preferred Qualifications<ul><li>Experience working in a marketing agency.</li><li>Knowledge of retargeting funnels, pixel events, and conversion tracking.</li><li>Ability to suggest creative angles and campaign strategies.</li><li>Strong understanding of Pakistan + UAE audiences (bonus for you!).</li></ul>Job Type: Full-timeWork Location: In person

StudyWise/ The Migration

We need an agile and super-motivated Performance Marketer who can work independently to lead our paid acquisition efforts. Reporting to the Marketing Manager, you&rsquo;ll be the architect of our digital campaigns, responsible for strategy, execution, and optimization across all paid channels. You should be a fast learner with a passion for driving measurable results, a track record of high performance, and the ability to create or optimize video creatives for paid campaigns.Key Responsibilities<ul><li>Independently develop and execute paid marketing campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.</li><li>Manage and optimize campaign budgets to ensure maximum return on ad spend (ROAS).</li><li>Conduct A/B testing and other experiments to continuously improve conversion rates and campaign effectiveness.</li><li>Analyze campaign data and provide detailed performance reports to the Marketing Manager.</li><li>Stay up to date with industry trends, algorithm changes, and creative best practices to keep campaigns cutting-edge.</li><li>Create, edit, or collaborate on video creatives for paid ads, ensuring content is optimized for different platforms and audience segments.</li></ul>Requirements AdopRequired Software &amp; Skills<ul><li>Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager</li><li>Analytics: Google Analytics (GA4), Google Tag Manager (GTM)</li><li>Creative Tools: Basic to intermediate video editing tools (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro, or similar)</li><li>Skills: Campaign management, A/B testing, audience segmentation, budget management, video ad optimization, and strong analytical abilities</li></ul>Eligibility<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree from a renowned institution in Marketing or a related field</li><li>1&ndash;3 years of experience managing paid digital marketing campaigns</li><li>Hands-on experience creating or optimizing short-form video ads for performance marketing</li><li>Proven ability to work autonomously and manage projects from start to finish</li><li>Highly analytical, with a demonstrated track record of achieving and exceeding performance goals</li></ul>Job Type: Full-timeWork Location: In person

MTP (Mayfair Technology Partners)

Job DescriptionWe are seeking a results-driven Performance Marketer with strong experience in B2B marketing campaigns to drive qualified leads, pipeline growth, and measurable ROI across paid digital channels.Key Responsibilities<ul><li>Plan, execute, and optimize B2B performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, and other paid media channels</li><li>Drive high-quality lead generation aligned with sales and revenue targets</li><li>Own campaign KPIs including CPL, CPA, conversion rate, ROAS, and pipeline contribution</li><li>Develop and manage full-funnel B2B campaigns (TOFU, MOFU, BOFU)</li><li>Conduct A/B testing on ad creatives, messaging, audiences, and landing pages</li><li>Collaborate with content, design, and sales teams to align messaging and lead quality</li><li>Set up and manage tracking, pixels, and analytics using tools like Google Analytics, Tag Manager, and CRM integrations</li><li>Analyze performance data and prepare regular reports and insights for stakeholders</li><li>Manage budgets efficiently and continuously optimize spend for maximum ROI</li><li>Stay updated with latest trends, tools, and best practices in B2B performance marketing</li></ul>Required Skills &amp; Qualifications<ul><li>Minimum 4 years of hands-on experience in performance marketing, specifically for B2B campaigns</li><li>Strong expertise in Google Ads and LinkedIn Ads (mandatory for B2B)</li><li>Proven experience generating qualified leads for sales teams</li><li>Solid understanding of B2B buyer journeys and lead nurturing funnels</li><li>Proficiency in analytics and reporting tools (Google Analytics, CRM dashboards, etc.)</li><li>Strong data analysis, problem-solving, and optimization skills</li><li>Excellent communication and stakeholder management skills</li></ul>Preferred Qualifications<ul><li>Experience working with CRM systems (HubSpot, Salesforce, Zoho, etc.)</li><li>SaaS or tech industry experience</li><li>Exposure to marketing automation and lead scoring models</li></ul>Full Time OnsiteMonday to FridayGulberg 2 LahoreJob Type: Full-timeWork Location: In person

propacksinternational.com

Company: EdLuxio Location: On-Site (Office-Based) Job Type: Full-Time Experience Level: 3&ndash;6+ YearsAbout the RoleWe are looking for a results-oriented Performance Marketing Specialist who can manage paid advertising, social media marketing, and overall digital growth strategies. The ideal candidate will be responsible for driving qualified leads, increasing brand visibility, and optimizing marketing ROI across multiple channels.This is a strategic and hands-on role for someone who understands both paid media and organic digital growth.Key Responsibilities Google Ads &amp; PPC<ul><li>Plan, execute, and optimize campaigns on Google Ads (Search, Display, YouTube, Performance Max).</li><li>Conduct keyword research and competitor analysis.</li><li>Monitor and improve ROAS, CTR, and CPA.</li><li>Set up and manage conversion tracking.</li><li>Perform A/B testing and campaign optimization.</li></ul>Social Media Marketing<ul><li>Develop and execute social media strategies (Facebook, Instagram, LinkedIn, TikTok).</li><li>Manage paid social campaigns and audience targeting.</li><li>Create content calendars and coordinate with designers/content creators.</li><li>Monitor engagement, reach, and growth metrics.</li><li>Build brand awareness and community engagement.</li></ul>Digital Marketing Strategy<ul><li>Develop full-funnel marketing strategies.</li><li>Manage email marketing and retargeting campaigns.</li><li>Optimize landing pages for better conversion rates.</li><li>Analyze marketing data and prepare performance reports.</li><li>Stay updated with digital trends and algorithm changes.</li></ul>Requirements<ul><li>3&ndash;6+ years of experience in PPC and digital marketing.</li><li>Proven experience managing Google Ads and paid social campaigns.</li><li>Strong analytical and reporting skills.</li><li>Experience with Google Analytics and tracking tools.</li><li>Understanding of SEO fundamentals and conversion optimization.</li><li>Creative mindset with strong copywriting skills.</li><li>Ability to manage multiple campaigns and budgets efficiently.</li></ul>Preferred Qualifications<ul><li>Google Ads Certification.</li><li>Experience in EdTech, SaaS, or marketplace platforms.</li><li>Experience running international marketing campaigns.</li><li>Knowledge of marketing automation tools.</li></ul>What We Offer✔ Competitive salary package. ✔ Performance-based incentives. ✔ Career growth opportunities. ✔ Dynamic and growth-driven work environment.Job Type: Full-timePay: Rs40,000.00 - Rs70,000.00 per monthWork Location: In person

Performance Marketing Specialist (Google Ads + Social Media + Digital Marketing)

The Garden of Eve

We&rsquo;re Hiring: Digital Marketing Specialist / PPC Specialist (PPC | SEO | SEM | Lead Generation)Location: DHA Phase 8, Lahore (On-Site)Timings: 6:30 PM &ndash; 3:30 AM (PKT) Employment Type: Full-Time Apply at: ibtesam@7kctech.comWe are seeking a performance-driven Digital Marketing Specialist / PPC Specialist with strong expertise in paid media and lead generation. The ideal candidate will have hands-on experience managing high-performing campaigns across Google Ads, Meta Ads, SEO, and SEM to drive measurable growth and high-quality conversions.Key Responsibilities<ul><li>Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram) campaigns</li><li>Develop and manage data-driven PPC strategies to maximize ROI</li><li>Drive qualified lead generation through paid and organic channels</li><li>Implement SEO &amp; SEM strategies including keyword research, on-page optimization, and performance tracking</li><li>Monitor campaign budgets, KPIs, CTR, CPC, CPA, and overall conversion performance</li><li>Conduct A/B testing on ads, landing pages, and creatives to improve results</li><li>Generate detailed performance reports and actionable insights</li></ul>Requirements<ul><li>Proven hands-on experience in PPC, SEO, SEM, and Paid Social Media Marketing</li><li>Strong understanding of conversion funnels, audience targeting, and campaign optimization</li><li>Experience with analytics and tracking tools (GA4, Google Tag Manager, Meta Pixel, etc.)</li><li>Ability to analyze data and make performance-driven decisions</li><li>Strong communication and reporting skills</li></ul>Experience working on international campaigns will be considered a plus.Interested candidates can send their CV to: ibtesam@7kctech.comJob Type: Full-timePay: Rs70,000.00 - Rs100,000.00 per monthWork Location: In person

Digital Marketing Specialist/ PPC Specialist

Explore 1254+ Performance marketing specialist in Lahore Pakistan this March. Find roles across top companies and apply now to boost your career.

1254 performance marketing specialist jobs In Lahore Pakistan

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist (Google Ads + Social Media + Digital Marketing)

Digital Marketing Specialist/ PPC Specialist