content lead

principal content & evidence submission strategy lead Jobs in San Francisco

principal content evidence submission strategy lead

Genentech

<div><h3 class="jobSectionHeader">The Position</h3>
The Opportunity
Medical Operations Education &amp; Communication (MOEC), a function in US Medical (USM), focuses on broadening opportunities for patient access to our medicines by ensuring that health care stakeholders have the scientific evidence and the confidence in that evidence to make informed treatment decisions. MOEC has a pivotal role in bridging internal partner functions (including USM, Research, Product Development, Commercial, and Government Affairs) and collaborating across the dynamic health ecosystem to ultimately deliver better patient outcomes while making care more accessible and affordable for all.
The Principal Content &amp; Evidence Submission Strategy Lead is focused on developing the medical communications strategy and implementation plan in support of the medical priorities of the Medical Network and the Squad in the assigned therapeutic area(s). Their expert understanding of the complex and competitive therapeutic area (TA) landscape and continuous use of customer insights inform the development and refinement of the communications strategy. They partner closely with their Content Design &amp; Execution counterparts to ensure pull-through of content strategy across multiple channels in their assigned therapeutic area(s) to ensure scientifically accurate, strategically impactful, and customer-focused communications to patients, healthcare professionals (HCPs), and access stakeholders. The key responsibilities of this role include strategic planning, orchestration, medical review of scientific content for customer engagement, and strategic application of customer insights for patient impact.
Key Responsibilities
Strategy/Planning<ul><li>
Develop and drive US content strategy, aligning with medical priorities and customer insights to deliver impactful results.</li><li>
Collaborate cross-functionally to refine the US scientific narrative and communication plans, leveraging insights for continuous improvement.</li><li>
Act as a clinical expert, maintaining an understanding of the therapeutic landscape to develop US content and evidence submission strategies.</li><li>
Lead research, analysis, and execution of evidence submission strategies to support patient access to medicines.</li></ul>
Orchestrate and Guide Business to Deliver Impactful Content<ul><li>
Lead strategic content and evidence submission, simplifying complex problems and prioritizing initiatives to deliver insights and business impact.</li><li>
Manage agency partnerships and align therapeutic area initiatives for an integrated customer experience, while seeking opportunities for innovation and best practices.</li><li>
Maintain accountability for work product quality, timeliness, and budget, providing guidance to others and measuring the impact of content strategies.</li><li>
Partner with stakeholders across the organization to break down silos, interpret external legal and regulatory landscapes, and lead cross-functional projects to achieve medical priorities.</li></ul>
Medical Review<ul><li>
Provide medical review and input on the development/use of scientific and promotional materials, and manage review processes in close partnership with medical partners, commercial regulatory and legal</li><li>
Consistently approach interactions with clinical integrity and the highest professional ethics in accordance with guidelines, direction, and key strategies</li></ul>
Who you are
Required Qualifications &amp; Experience<ul><li>
Advanced Clinical/Science Degree required (e.g. PharmD, PhD, MD, etc.)</li><li>
7 years relevant industry or medical communications experience</li><li>
Significant experience with healthcare communications, strategic planning, and project management.</li><li>
Superb collaboration, communication, and influencing skills, with a proven track record of successful cross-functional partnerships and achieving objectives.</li><li>
Proactive drive to negotiate, influence, coach, and advise teams and leaders to develop valuable solutions and organize effectively for impactful outcomes.</li><li>
Substantive understanding of corporate legal and compliance, including GCP, OIG guidelines, US Regulatory/FDA requirements, and drug access.</li></ul>
Preferred Qualifications &amp; Experience<ul><li>
2 or more years&rsquo; clinical experience or equivalent experience</li><li>
Extensive project management experience</li></ul> 
Location and Travel Requirements
The position is located in South San Francisco.
The expected salary range for this position based on the primary location of South San Francisco, CA is $182,100 - 338,300. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Relocation benefits are not available for this job posting.
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.</div>

Principal Content & Evidence Submission Strategy Lead

Avida

<div><h2 class="jobSectionHeader">About Avida (formerly System2)</h2>
At Avida (avida.life), our vision is to bring the experience of having a personal fitness trainer to everyone. We accomplish this by combining elite human coaches with cutting-edge AI technology to help coaches build thriving businesses and reach more clients than ever before.
We are a San Francisco-based, fully remote Series-A stage company backed by prominent Silicon Valley venture capital firms including Khosla Ventures. Avida founders Dilan Dane &amp; Yuran Lu are ex-MIT serial entrepreneurs who've previously built and sold companies to Google, Dropbox, and more.
We've grown to $5M+ ARR, support hundreds of coaches on the platform, and have validated paid ads as a major growth lever &mdash; achieving a 4.4x ROAS with CAC competitive to organic channels. Now we need someone to take this to the next level.<h2 class="jobSectionHeader">
Your Role</h2>
As the Performance Marketing Manager, you will own and scale Avida's paid advertising program end-to-end. This is not a typical performance marketing role &mdash; you'll be running paid campaigns on behalf of fitness coaches on our platform, managing dozens of individual ad accounts while optimizing a shared playbook across all of them. You'll work cross-functionally with our Coach Account Management (CAM) team to onboard coaches into paid ads, collaborate on content strategy, and communicate the value of paid vs. organic growth.
Reporting to the VP of Sales/Growth, you will have direct impact on coach revenue, platform growth, and company-level metrics.<h2 class="jobSectionHeader">
Responsibilities</h2><ul><li>
Manage and scale paid ad campaigns across Meta (Instagram/Facebook) for a growing portfolio of fitness coaches, each with their own ad account, audiences, and content style</li><li>
Onboard new coaches into paid ads &mdash; assess readiness (content cadence, lead volume, budget commitment), build initial campaigns, and guide coaches through the first 90 days</li><li>
Optimize campaign performance daily and weekly &mdash; monitor CPC, CPL, ROAS, and conversion rates; test new creatives, audiences, and placements; kill underperformers quickly</li><li>
Develop and refine the paid ads playbook &mdash; document best practices for ad creative, audience targeting, budget allocation, and scaling strategies specific to the fitness coaching vertical</li><li>
Collaborate with coaches and CAMs on content strategy &mdash; advise on what types of coaching content performs best in ads (transformations, social proof, motivational, workout inspiration), help coaches repurpose organic content for paid, and maintain an inspiration bank of top-performing creatives</li><li>
Report on performance and communicate value &mdash; build and maintain performance dashboards, deliver regular updates to coaches and internal leadership on ROAS, CAC, and contribution to overall wins</li><li>
Manage the Ads Kickstarter Program &mdash; oversee the subsidized onboarding program that lowers coaches' upfront ad spend to accelerate adoption, manage the transition from fully-covered to self-funded campaigns, and track program ROI</li><li>
Own tracking and attribution infrastructure &mdash; partner with engineering to maintain Meta Pixel and Conversions API (CAPI) integrations across coach landing pages built on Webflow, ensuring lead events and conversion data flow accurately from form submission through client acquisition</li><li>
Forecasting &amp; financial planning ownership &mdash; build bottom-up and top-down models projecting leads, wins, CAC, and ROAS; align coach-level spend strategies with seasonal growth initiatives and company revenue targets</li><li>
Scale the program &mdash; grow from the current cohort of live coaches to significantly more, while maintaining or improving performance benchmarks</li><li>
Explore new channels &mdash; evaluate and test expansion beyond Meta (Google, TikTok, YouTube) as the program matures along with email and text marketing</li><li>
Leverage AI and automation &mdash; identify opportunities to use AI tools and automation to improve efficiency in campaign management, reporting, and creative testing at scale</li></ul><h2 class="jobSectionHeader">
Qualifications</h2><ul><li>
3+ years of hands-on Meta Ads (Facebook/Instagram) management experience with proven results &mdash; you live in Ads Manager</li><li>
Demonstrated track record of managing $30k+ monthly ad spend profitably, ideally across multiple accounts or clients simultaneously</li><li>
Deep understanding of direct-response advertising &mdash; you think in terms of CPC, CPL, ROAS, and conversion funnels, not just impressions</li><li>
Experience in the fitness, wellness, health, or creator/influencer space is strongly preferred</li><li>
Strong analytical skills &mdash; you're comfortable pulling data, building dashboards, and making decisions based on attribution data as it matures</li><li>
Excellent communication skills &mdash; you can explain paid media performance and strategy to coaches who are not marketers, and to leadership in business terms</li><li>
Experience working with content creators or managing ad creative pipelines (sourcing, testing, iterating)</li><li>
Self-starter with the ability to set your own objectives, plan, execute, and achieve excellent results in a fast-paced environment</li><li>
Familiarity with fitness coaching business models (lead generation consultation client acquisition) is a major plus</li></ul><h2 class="jobSectionHeader">
Ideally, You...</h2><ul><li>
Have managed paid campaigns for personal brands or individual creators (not just large D2C brands) &mdash; you understand the nuance of running ads that feel authentic to a person's voice</li><li>
Are excited about our vision of making fitness universally accessible and carry a personal interest in health &amp; fitness</li><li>
Are eager to build and own a function, not just execute a playbook &mdash; you want to shape the strategy</li><li>
Thrive in a startup environment where you'll wear multiple hats and move fast</li></ul><h2 class="jobSectionHeader">
Compensation &amp; Benefits</h2>
We provide very competitive salaries and benefits. Your compensation will consist of a base salary with performance-based bonuses tied to the growth of the paid ads program. In addition, we provide equity to full-time employees so that you can share in the financial upside of our long-term success.
Our benefits include:<ul><li>
Unlimited PTO</li><li>
Fully remote work environment</li><li>
Reimbursement for remote-working equipment and expenses</li><li>
Unique perks like unlimited free books &amp; other investments in personal growth</li><li>
All expenses paid trips to company retreats</li></ul>
You'll have the opportunity to work on exciting and innovative technologies and make a meaningful difference in many lives every day. We hope you are excited to join us!</div>

Performance Marketing Manager

Cover Genius

<div><div>The Company
Cover Genius is a Series E insurtech that protects the global customers of the world&rsquo;s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We&rsquo;re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia&rsquo;s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year. 
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular &ldquo;CG Gives&rdquo; which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are
Bold, Authentic, Purposeful and Inspired
Our People are not
Perfect, Traditional, Complacent or Cautious
About the Role:
As Cover Genius continues to grow, more travelers encounter our products at critical moments &mdash; when booking, changing, protecting, or claiming on a trip. Our Content Design team exists to make these complex, regulated insurance experiences feel simple, clear and trustworthy.
As a Senior Content Designer embedded in our US Travel business, you won&rsquo;t operate as a service desk or ticket-based writer. You will act as a strategic partner to Product, Design and Engineering and take ownership of the end-to-end user journey across our major travel partners (e.g. Booking.com, Expedia, Priceline). This includes the purchase experience, policy understanding, claims, service and post-purchase communications.
You are expected to think beyond the content itself. We want someone who approaches the domain like a business owner: &ldquo;If this were my product, what would I change to grow it, improve conversion and increase trust?&rdquo;
You will define and deliver content strategy, shape product decisions early, and use evidence &mdash; research, data, experimentation &mdash; to influence outcomes. Unlike many large tech organisations where content designers work on a small slice of a product, here you will own the entire customer journey.
Because Cover Genius does not currently have a dedicated research team, you will plan and run research yourself, synthesize insights and translate them into product improvements.
Key Responsibilities:<ul><li>
Own the end-to-end content experience across the US Travel product lifecycle (offer purchase policy service claims communications).</li><li>
Act as a strategic partner to Product Managers, Designers and Engineers, influencing product direction &mdash; not just wording.</li><li>
Develop and execute a clear content strategy aligned to business goals, conversion, retention and trust.</li><li>
Design product flows, information architecture, interface language, product naming and communication frameworks.</li><li>
Plan and run research (interviews, usability testing, discovery studies, workshops, surveys) and synthesize findings into product recommendations.</li><li>
Use analytics, experimentation and A/B testing to evaluate and improve product performance.</li><li>
Navigate regulated insurance requirements while maintaining clarity and customer understanding.</li><li>
Create scalable content patterns and frameworks that work across multiple travel partners and markets.</li><li>
Confidently present and defend recommendations to internal stakeholders and external partners.</li><li>
Collaborate from discovery through launch with Product, Engineering, Legal, Compliance, Localization and Data teams.</li><li>
Produce and maintain artifacts in Figma, including flows, prototypes and content structures.</li><li>
Audit existing journeys and proactively identify improvements &mdash; without waiting for tickets.</li></ul>
Skills &amp; Experience:
What you will bring:<ul><li>
5+ years of experience in Content Design, within a multidisciplinary product organisation.</li><li>
Experience operating as a strategic partner (not a production copywriter).</li><li>
Demonstrated ownership of complex, end-to-end user journeys.</li><li>
Strong portfolio showing content strategy, service design thinking and measurable business impact.</li><li>
Experience in a regulated or complex domain (fintech, banking, payments, health, insurance, or similar).</li><li>
Proven ability to independently plan and conduct user research and translate findings into product decisions.</li><li>
Experience influencing senior stakeholders and navigating strong opinions.</li><li>
Experience using data and experimentation to drive improvements.</li><li>
Proficiency in Figma (including flows and lightweight prototyping).</li><li>
Ability to onboard quickly, operate autonomously and make decisions with incomplete information.</li></ul>
Experience in travel technology or marketplaces is highly beneficial ****
Proficiencies and Attributes:
What you will have:<ul><li>
Thinks like a product owner, not a task-taker.</li><li>
Highly proactive and comfortable identifying problems before they are assigned.</li><li>
Confident communicator who can challenge decisions constructively.</li><li>
Able to move quickly, pivot and prioritize in a fast-moving environment.</li><li>
Comfortable working directly with external partners.</li><li>
Strong judgement in balancing regulation, business goals and customer understanding.</li><li>
Comfortable making decisions and taking accountability.</li><li>
Curious, pragmatic and outcome-focused.</li><li>
Builds trust quickly and becomes a relied-upon team member.</li><li>
Clear, structured thinker who connects user needs to business outcomes.</li></ul>
What does success look like in 3 months?
You have ramped quickly and are already embedded in the Travel team. Stakeholders involve you early because your input improves decisions, not just copy. You are confidently navigating meetings, identifying problems and proposing solutions.
You understand our product ecosystem, partner models and regulated constraints, and you have begun shaping experiences rather than reacting to them.
Key Initiatives:<ul><li>
Identify and prioritize experience improvements across at least one major US travel partner journey.</li><li>
Run a discovery or usability study and present actionable recommendations.</li><li>
Improve clarity and conversion in a live product flow.</li><li>
Build trust with Product, Design and Engineering stakeholders.</li></ul>
What does success look like in 6 months?
You are recognized as the content and customer expert within the US Travel domain. Teams actively seek your perspective during product planning and partner discussions. You are influencing roadmaps and helping define what should be built &mdash; not just how it should be written.
You understand how Content KPIs, Product KPIs and business OKRs connect, and you use them to guide decisions.
You have taken strategic ownership of the US Travel experience end-to-end.
Key Initiatives:<ul><li>
Lead the experience strategy for onboarding new travel partners.</li><li>
Launch and optimize new ancillary offerings (e.g. add-on travel protections).</li><li>
Establish scalable content patterns across partners.</li><li>
Improve key user journeys (purchase and claims) through research and experimentation.</li><li>
Implement clarity and consistency improvements across XCover.com.</li></ul>
A note about the work we do:
This is not a production writing or ticket-fulfilment role.
Cover Genius operates in a fast-moving product environment where Content Designers are expected to operate as product partners. You will not be handed fully-defined requirements or asked only to &ldquo;polish copy&rdquo; at the end of a project. Instead, you will help define problems, influence solutions, and proactively identify opportunities to improve the experience and the business.
We are looking for someone comfortable with ambiguity, capable of ramping quickly, and confident making decisions. You will run your own research, challenge assumptions, and sometimes push back on stakeholders &mdash; including senior ones and external partners &mdash; when it benefits customers and the company.
If you prefer highly structured environments, narrowly scoped ownership, or waiting for clearly written tickets before contributing, this role is unlikely to be a good fit. The person who succeeds here enjoys ownership, accountability, and shaping a product end-to-end.
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We&rsquo;re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
<ul><li>Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.</li><li>Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.</li><li>Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.</li><li>Social Initiatives - pictures speak a thousand words!</li></ul>
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!<ul><li>Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.</li></ul>
By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.
This position has an annual base salary range of $145,000 - $185,000</div></div>

Senior Content Designer - US Travel Domain

LegalOn Technologies

<div>
 
 About Us
 
 
 
 At LegalOn, we&rsquo;re redefining how legal work gets done. Too often, legal teams are slowed down by repetitive, manual contracting tasks. We&rsquo;re eliminating that busywork, freeing people to think, decide, and lead their businesses forward.
 
 
 As the global leader in legal AI for contracting, we serve over 7,500 companies and firms worldwide. Our software pairs cutting-edge AI with deep legal expertise to identify contract risks, make precise redlines, and organize contract data, eliminating hours of manual work that delays deals and increases risk.
 
 
 We are building the most trusted and beloved brand in legal technology, and we want ambitious and driven individuals to join us. If you are eager to grow your career through performance, capability, and impact, you will thrive at LegalOn.
 
 
 Role
 
 
 We are seeking a hands-on
 
 SEO &amp; AEO Manager
 
 to own and scale LegalOn&rsquo;s organic and AI-driven discoverability. You will shape how LegalOn is found, understood, and recommended across traditional search engines and AI-powered search experiences.
 
 
 This role offers broad ownership and strong visibility with leadership. You&rsquo;ll define and execute LegalOn&rsquo;s SEO and AEO strategy, improve website and content discoverability, and ensure LegalOn is accurately represented in AI-powered search.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Own LegalOn&rsquo;s SEO &amp; AEO strategy across all products, features, and capabilities, ensuring strong discoverability in both traditional search engines and AI-driven answer engines.
 </li>
 <li>
 Lead content and keyword strategy across the platform, identifying high-impact opportunities at the platform, product, and feature level while preventing cannibalization and fragmented authority.
 </li>
 <li>
 Design and maintain scalable site and content architecture, including internal linking, page ownership, and structural decisions that support new products, features, and evolving capabilities over time.
 </li>
 <li>
 Create and ship SEO-driven content, collaborating with internal subject-matter experts to produce accurate, authoritative content that builds LegalOn&rsquo;s credibility and earns AI citation.
 </li>
 <li>
 Own LegalOn&rsquo;s off-site SEO and authority growth, including defining and executing backlink strategy, proactively identifying and securing high-quality link partners, driving earned links and brand mentions, and building presence in relevant community platforms (e.g., Reddit, Quora) that influence both search rankings and AI-generated answers.
 </li>
 <li>
 Own website discoverability and technical SEO, ensuring strong crawlability, indexation, structured data, performance, and Core Web Vitals across LegalOn&rsquo;s web properties.
 </li>
 <li>
 Build and evolve LegalOn&rsquo;s AEO playbook, defining best practices for content structure, FAQs, comparisons, and authority signals that improve AI citation quality, accuracy, and consistency.
 </li>
 <li>
 Measure and report on performance, defining success for both SEO and AEO, tracking organic and AI-driven visibility, and connecting outcomes to business impact.
 
 
 </li>
 </ul>
 Qualifications
 
 
 <ul>
 <li>
 5+ years of hands-on SEO experience, ideally in B2B SaaS or a regulated industry, with ownership of complex, multi-product or evolving web environments.
 </li>
 <li>
 Deep technical SEO expertise, including site architecture, crawl and index management, structured data, and performance optimization.
 </li>
 <li>
 Strong understanding of AEO and AI-driven discovery, with experience optimizing for LLM-based search or a demonstrated ability to experiment and adapt in a rapidly changing landscape.
 </li>
 <li>
 Creative and systems-oriented thinker, able to design scalable content, authority, and discovery strategies rather than relying on one-off optimizations.
 </li>
 <li>
 Solid writing and editing ability, with experience drafting or refining SEO-driven content (e.g., landing pages, comparisons, FAQs, thought leadership) to improve clarity, authority, and AI citation.
 </li>
 <li>
 Experience managing content and site complexity, such as migrations, consolidation, or the introduction of new products and capabilities.
 </li>
 <li>
 Highly autonomous operator, comfortable setting priorities, executing independently, and driving work end-to-end.
 </li>
 <li>
 Analytical and data-driven, with experience using SEO and analytics tooling to inform decisions despite imperfect or emerging metrics.
 </li>
 <li>
 Familiarity with legal tech, legal services, or compliance-focused audiences strongly preferred.
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Competitive compensation and equity.
 </li>
 <li>
 Generous paid time off policies.
 </li>
 <li>
 Health, dental, and vision insurance.
 </li>
 <li>
 401(k)
 </li>
 <li>
 Professional development opportunities.
 </li>
 </ul>
</div>

SEO & AEO Manager

Snapdocs

<div>The U.S. mortgage market is a $14 trillion pillar of the economy &mdash; and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we&rsquo;re just getting started.
We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors &mdash; eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability.
We&rsquo;re backed by Sequoia, Y Combinator, and F-Prime, and we&rsquo;re building for the long term. 
Snapdocs is seeking a strategic, hands-on Senior Growth Marketing Manager to own and drive revenue and bookings outcomes across existing and new verticals through our core digital growth engine. This role owns Snapdocs website, leads a major website evolution, and brings deep expertise in SEO-driven growth.
This is a high-ownership role for a results-oriented growth leader who identifies opportunities, builds strategy, sets targets, and tests and iterates relentlessly to achieve outcomes. You&rsquo;ll be a strong cross-functional partner to Sales and Customer Success, with clear accountability for pipeline, bookings, and revenue impact, and will play a critical role in expanding Snapdocs into new verticals, audiences, and revenue streams.<h2 class="jobSectionHeader">
What You&rsquo;ll Do</h2><h3 class="jobSectionHeader">
Website Ownership &amp; New Website Project</h3><ul><li>
Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization</li><li>
Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)</li><li>
Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions</li><li>
Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines</li></ul><h3 class="jobSectionHeader"> 
SEO Leadership &amp; Organic Growth</h3><ul><li>
Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health</li><li>
Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals</li><li>
Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments</li><li>
Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic</li><li>
Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality</li></ul><h3 class="jobSectionHeader">
Growth Strategy &amp; New Revenue Streams</h3><ul><li>
Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams</li><li>
Identify opportunities across personas, industries, and products &mdash; and translate them into demand programs, website experiences, and campaigns</li><li>
Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation</li><li>
Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently</li></ul><h3 class="jobSectionHeader">
Marketing Automation &amp; AI</h3><ul><li>
Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot</li><li>
Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS</li><li>
Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs</li></ul><h3 class="jobSectionHeader">
Campaign Strategy &amp; Management</h3><ul><li>
Build and scale integrated campaigns aligned to business goals and pipeline growth.</li><li>
Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages.</li><li>
Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs&rsquo; brand voice.</li><li>
Ensure campaigns are integrated with website experiences and conversion paths to drive measurable performance.</li></ul><h3 class="jobSectionHeader">
Performance Analytics &amp; Optimization</h3><ul><li>
Build automated dashboards and reporting to track website performance, SEO impact, funnel conversion, pipeline, and ROI</li><li>
Use insights to inform prioritization, experimentation, and continuous improvement</li><li>
Regularly communicate results, learnings, and recommendations to cross-functional stakeholders</li></ul><h2 class="jobSectionHeader"> 
Requirements</h2><ul><li>
10+ years of experience in growth marketing, demand generation, or digital marketing</li><li>
Proven ownership of a B2B website as a primary growth channel, including SEO, CRO, analytics, and CMS management</li><li>
Expert-level SEO experience, including technical SEO, content strategy, site migrations, and performance measurement</li><li>
Experience leading or playing a major role in a new website build or large-scale redesign</li><li>
Demonstrated ownership of pipeline, bookings, or revenue outcomes tied to inbound and digital growth programs</li><li>
Experience marketing and selling to broad target audiences across multiple verticals, including driving and converting inbound demand for SMB and commercial accounts</li><li>
Demonstrated success helping teams expand into new verticals, audiences, or revenue streams</li><li>
Deep expertise with HubSpot (Marketing Hub required; familiarity with Sales, Service, and Commerce Hubs strongly preferred)</li><li>
Strong understanding of marketing automation, CRM systems, and lead lifecycle management</li><li>
Proven ability to use data, experimentation, and automation to drive measurable business impact</li><li>
Hands-on experience managing and optimizing paid media (Google, LinkedIn, Microsoft; certifications a plus)</li><li>
Strong analytical skills and comfort working with BI tools (e.g., Tableau, Power BI, Sisense)</li><li>
Familiarity with Salesforce (SFDC), database management, and campaign attribution</li><li>
Excellent written and verbal communication skills, with the ability to influence cross-functional partners</li><li>
Ability to manage complex, multi-workstream projects in a fast-paced environment</li><li>
Vendor management and contract negotiation experience</li><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field</li></ul><h2 class="jobSectionHeader">
Compensation</h2>
We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:<ul><li>
Zone 1 (San Francisco Bay Area, Seattle Metro, New York City): $148,000 - $185,000</li><li>
Zone 2 (All other U.S. locations): $126,000 &ndash; $157,500</li></ul>
Where you land within the range depends on your experience, skills, and how you&rsquo;ll make an impact in the role. In addition to base salary, this position includes equity and a comprehensive benefits package.
Why Snapdocs
We&rsquo;re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value:<ul><li>
Product discipline and clear reasoning</li><li>
Deep ownership of outcomes (not just tasks)</li><li>
Straightforward, honest communication</li><li>
Empathy for the people who use our software</li></ul>
This is a place for people who want to solve hard, meaningful problems with real economic impact &mdash; not just ship features.
Join Us
We&rsquo;re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you&rsquo;re hungry to learn, build, and lead &mdash; you&rsquo;ll do the best work of your career here.
To support our team, we offer a comprehensive &amp; thoughtful benefits package for all full-time employees, which includes:<ul><li>
Excellent medical, dental, and vision coverage</li><li>
401(k) with up to 4% company match</li><li>
16 weeks of paid parental leave</li><li>
Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles</li><li>
Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles</li><li>
Summer &amp; Winter Break (~1-week each) + 9 Holidays per year</li><li>
Healthcare and Dependent Care FSA</li><li>
HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)</li><li>
$15K Family Building Benefit (lifetime limit)</li><li>
Life and Disability Insurance</li><li>
$1,500 Annual Lifestyle Stipend to support your well-being</li></ul>
Please note: Part-time employees are not eligible for benefits at this time
Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)</div>

Senior Growth Marketing Manager

Adobe

Our Company
 
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
 
Job Description
 We're looking for a Creative Director, In-App Content, to coordinate the creation and delivery of high-quality, trend-aligned templates, effects, filters, transitions, and motion assets for Adobe Premiere on mobile. In this role, you'll define the visual style and lead the creative strategy for ongoing, regular content releases across global markets. You will set aesthetic standards to ensure quality, and offer mentorship to a distributed network of designers, animators, creators, and regional partners.
 What You’ll Do
 We will join forces to build a team of creatives and producers. Your direct responsibility will include the visual identity and motion language for in-app content that will be deployed in Adobe Premiere on mobile. We look for you to establish a high standard of craft and originality across templates, transitions, effects, titles, filters, and beyond. Content will be global and needs to reflect regional trends and cultural sensitivity.
 
As Creative Director you will handle reviewing, refining, and approving all assets ahead of their release. As this is a new function, you'll be responsible for developing some of the content yourself while we build out the team.
 
You'll join forces with our Lead Producer and trend analysis team to craft monthly themed content packs guided by cultural calendars, platform trends, and emerging aesthetics. You'll convert trend research into detailed creative briefs for both internal and external contributors.
 
We expect you to develop style guides, creative guidelines, and documentation that help maintain content consistency with product and technical requirements on all applicable surfaces. Team Building & Collaboration
 As the creative lead for internal designers and a worldwide network of creatives, you will guide employees, freelancers, agencies, and regional teams daily. You will coach designers and animators to improve their skills and maintain consistently outstanding results.
 
We will be working cross-functionally with engineering, product management, marketing, our community and social teams, finance, and more. Understanding how the team's work fits into the broader strategy and effectively communicating and working with others will be key to your success. What You’ll Bring
 10+ years of experience in creative direction, motion design and animation, content creation, or related fields.
 A strong portfolio demonstrating elevated design aesthetic, motion graphics expertise, and brand-forward thinking.
 Experience editing video, creating motion graphic animations, and designing templates.
 Ability to guide both conceptual and production-level work across global teams.
 Solid understanding of social trends (TikTok, Instagram, YouTube Shorts) along with knowledge of cultural nuance for regional content packs.
 Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $89,600 -- $200,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
 
In California, the pay range for this position is $138,200 - $200,150
 
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
 
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
 
State-Specific Notices: 
California : 
Fair Chance Ordinances
 Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
 
Colorado: 
Application Window Notice
 
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
 
Massachusetts: 
Massachusetts Legal Notice
 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
 
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Creative Director, In-App Content

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon Web Services (AWS) is seeking an experienced, self-motivated, personable, and detail-oriented Analyst Relations (AR) Manager to lead its Security AR program. The AR Manager will manage and execute the company's AR strategy and tactics to effectively communicate key differentiators for AWS Security services. 
 
The AWS cloud computing platform is used today by millions of businesses and developers around the world, ranging from start-ups to Fortune 50 enterprises. Cloud computing is arguably one of the most impactful developments in technology within the last 20 years. AWS is a pioneer and leader in the fast growing field of cloud computing. Because of this, there are thousands of analysts worldwide who are trying to understand AWS to then help their clients realize the transformation potential of cloud computing for their business. Our role is to inform these analysts and explain how AWS is different from traditional IT infrastructure offerings, and to work with these analysts to understand core customer requirements and concerns. 
 
The right candidate possesses analyst experience and a track-record of demonstrating successful AR program management &ndash; this includes the ability to quickly understand technically deep topics, successfully deliver on numerous collaborative projects, and manage day-to-day operations related to program activities in a global organization. In this role, the candidate will have a direct opportunity to innovate AWS AR programs and measurement of results via new approaches. He/she must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers. 
 
Key job responsibilities 
<ul><li>Develop and execute a global AR program to educate the analyst community specifically focused on Security</li><li>Utilize company AI tools for to automate perception audits, competitive analysis, and evaluation tracking. Simplify complex technical narratives into compelling analyst-ready stories that differentiate AWS</li><li>Proactively manage vendor evaluations, and secure positive placements of AWS in key reports</li><li>Drive analyst awareness of AWS Security offerings and significantly expand analyst understanding of the unique AWS approach to cloud Security</li><li>Deliver on-going AR program activities such as analyst briefings, events, inquiries, reporting and other core program tactics</li><li>Prioritize and manage incoming requests for information, research review, customer references, event speakers, and research</li><li>Write presentations and prepare AWS Executives for engaging with analysts</li><li>Drive alignment with sales, marketing and product teams to maximize awareness of customer requirements, existing market evidence, and AR program impact. Deliver and activate analyst content that reaches desired customer audiences</li></ul></div><h2 class="jobSectionHeader"> 
BASIC QUALIFICATIONS</h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience communicating results to senior leadership</li><li>Previous experience in cloud computing or security via a communications or marketing role</li><li>Experience managing vendor evaluations for Gartner Magic Quadrants and Forrester Waves</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Ability to translate complex concepts into compelling stories</li><li>Passion for working in a lean, fast-paced organization and a desire to own and refine key operational processes and ability to adapt to a fast-changing and evolving role</li><li>Natural tendency to invent, simplify, and take an innovative approach to AR</li><li>Excellent written and oral communication skills</li><li>Self-starter with a strong sense of ownership</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, Mountain View - 137,900.00 - 186,500.00 USD annually 
USA, CA, San Francisco - 137,900.00 - 186,500.00 USD annually 
USA, NY, New York - 137,900.00 - 186,500.00 USD annually 
USA, TX, Austin - 125,400.00 - 169,600.00 USD annually 
USA, VA, Arlington - 125,400.00 - 169,600.00 USD annually 
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually</div>

AR Manager, Security, AWS - Analyst Relations

Explore 82+ Principal content evidence submission strategy lead in San Francisco this February. Find roles across top companies and apply now to boost your career.