seo executive

digital marketing specialist Jobs in Islamabad

digital marketing specialist

seo specialist

social media manager

digital marketing manager Jobs in Islamabad

digital marketing manager

search engine marketing specialist

Try Soft Ai

We are seeking a data-driven and technically proficient SEO Specialist responsible for improving organic visibility, driving qualified traffic, and generating high-converting leads. The ideal candidate must have hands-on experience in technical SEO, on-page optimization, content strategy, analytics, and full-funnel digital marketing integration.This role requires deep understanding of search engine algorithms, website architecture, keyword intelligence, performance tracking, and conversion optimization strategies.This is an ONSITE role based in DHA Phase 2, IslamabadTimings: 04:00 PM to 01:00 AMKey Responsibilities1. Technical SEO<ul><li>Perform comprehensive technical SEO audits (crawlability, indexability, site architecture).</li><li>Optimize Core Web Vitals (LCP, CLS, INP) and page speed.</li><li>Implement structured data (Schema.org markup).</li><li>Manage XML sitemaps, robots.txt, canonicalization, hreflang.</li><li>Fix crawl errors, redirect chains, duplicate content issues.</li><li>Conduct log file analysis to improve crawl budget efficiency.</li><li>Work with developers to implement SEO best practices.</li></ul>2. On-Page SEO &amp; Content Optimization<ul><li>Conduct advanced keyword research (transactional, commercial, informational intent).</li><li>Optimize title tags, meta descriptions, headers (H1-H6), and internal linking.</li><li>Develop topical authority clusters and pillar page strategies.</li><li>Optimize content for featured snippets and AI-driven SERP features.</li><li>Perform content gap and competitor analysis.</li><li>Improve CTR via SERP optimization techniques.</li></ul>3. Off-Page SEO &amp; Authority Building<ul><li>Develop ethical link-building strategies (white-hat outreach).</li><li>Manage backlink profile and disavow toxic links.</li><li>Execute digital PR and guest posting campaigns.</li><li>Monitor domain authority, referring domains, and anchor text distribution.</li></ul>4. Lead Generation &amp; Conversion Optimization<ul><li>Align SEO strategy with sales funnel and buyer personas.</li><li>Optimize landing pages for lead capture (CRO principles).</li><li>Implement A/B testing for meta titles and landing pages.</li><li>Track conversion metrics (MQLs, SQLs, cost per lead).</li><li>Integrate SEO with email marketing, paid campaigns, and remarketing.</li></ul>5. Analytics &amp; Performance Tracking<ul><li>Configure and manage Google Analytics 4 (GA4) and Google Tag Manager.</li><li>Track organic traffic, keyword rankings, and conversion events.</li><li>Build SEO dashboards using Data Studio / Looker.</li><li>Conduct ROI analysis for organic campaigns.</li><li>Provide monthly performance and forecasting reports.</li></ul>6. Digital Marketing Integration<ul><li>Collaborate with PPC teams to leverage keyword intelligence.</li><li>Support social media amplification strategies.</li><li>Implement local SEO and Google Business Profile optimization.</li><li>Manage multi-channel attribution modeling.</li></ul>Required Technical Skills<ul><li>Strong knowledge of search engine ranking algorithms.</li><li>Experience with SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog.</li><li>Hands-on experience with Google Search Console.</li><li>Basic knowledge of HTML, CSS, and JavaScript for SEO.</li><li>Experience with CMS platforms (WordPress, Shopify, Webflow).</li><li>Knowledge of API-based SEO data extraction (optional but preferred).</li><li>Understanding of schema markup and structured data testing.</li><li>Familiarity with AI-driven SEO tools and automation.</li></ul>Preferred Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Computer Science, or related field.</li><li>3+ years of proven SEO experience.</li><li>Experience working in B2B, SaaS, or competitive markets.</li><li>Proven track record of increasing organic traffic and qualified leads.</li><li>Knowledge of marketing automation platforms (HubSpot, ActiveCampaign).</li></ul>Key Performance Indicators (KPIs)<ul><li>Growth in organic traffic (MoM and YoY).</li><li>Increase in keyword rankings (Top 3 / Top 10).</li><li>Improvement in domain authority.</li><li>Increase in organic lead conversions.</li><li>Reduction in bounce rate and improvement in dwell time.</li><li>ROI from organic search channel.</li></ul>Soft Skills<ul><li>Analytical and data-driven mindset.</li><li>Strong communication and reporting skills.</li><li>Cross-functional collaboration with developers and marketing teams.</li><li>Problem-solving and strategic thinking.</li></ul>If you would like, I can also provide:<ul><li>A shorter LinkedIn-friendly version</li><li>A SaaS-focused SEO JD</li><li>A startup-focused SEO JD</li><li>KPI-based performance contract version</li><li>Interview questions for SEO Specialist</li></ul>This is an ONSITE role based in DHA Phase 2, IslamabadTimings: 04:00 PM to 01:00 AMWork Location: In person

SEO Specialist (Digital Marketing & Lead Generation Focus)

Shape Solutions (Pvt.) Ltd.

<div>
 
 We are looking for a motivated and detail-oriented Junior SEO Specialist to join our digital marketing team. In this role, you will assist in executing SEO strategies to increase organic visibility for our diverse range of internal and client projects.
 
 
 
 At Shape Solutions, we value innovation; therefore, you will be expected to work closely with our web development and content teams to implement best practices and leverage AI tools to automate and enhance search engine rankings.
 
 
 
 Key Responsibilities
 
 
 
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 Keyword &amp; AI Research: Assist in identifying high-value keywords and use AI assistants (like ChatGPT/Claude) to brainstorm content clusters and search intent.
 
 
 </li>
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 On-Page Optimization: Optimize website elements including meta titles, descriptions, headers, and internal linking structures using SEO and AI drafting tools.
 
 
 </li>
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 Off-Page SEO: Support link-building efforts through outreach, directory listings, and guest posting opportunities.
 
 
 </li>
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 Technical SEO Support: Help identify and report basic technical issues like broken links, slow page speeds, and sitemap errors.
 
 
 </li>
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 AI Integration: Use AI-powered tools to streamline SEO workflows, generate meta-data, and assist in content optimization while maintaining human-level quality.
 
 
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 Reporting: Monitor performance using Google Analytics and Search Console; assist in preparing weekly/monthly progress reports.
 
 
 </li>
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 Competitor Analysis: Keep an eye on industry trends and competitor strategies to identify new growth opportunities.
 
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 <ul>
 <li>
 
 Experience: 6 months to 1 year of experience in SEO (Relevant internships are highly encouraged).
 
 
 </li>
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 Education: Bachelor&rsquo;s degree in Marketing, Computer Science, or a related field.
 
 
 </li>
 <li>
 
 Technical Skills: * Basic understanding of SEO principles (On-page, Off-page, and Technical).
 
 
 </li>
 <ul>
 <li>
 
 Proficiency in AI Tools: Hands-on experience using ChatGPT, Gemini, or Jasper for SEO task automation and content assistance.
 
 
 </li>
 <li>
 
 Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Moz, or Ubersuggest).
 
 
 </li>
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 Basic knowledge of Google Analytics and Google Search Console.
 
 
 </li>
 </ul>
 <li>
 
 Soft Skills: * Strong written and verbal communication skills in English.
 
 
 </li>
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 Analytical mindset with a passion for staying updated on Google algorithm changes.
 
 
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 Ability to work collaboratively in a fast-paced software house environment.
 
 
 </li>
 
 
 
 </ul>
 </ul>
 Benefits
 
 
 <ul>
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 Competitive Salary: Commensurate with experience and skill set.
 
 
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 Learning &amp; Growth: Hands-on mentorship from senior SEO leads and exposure to international projects.
 
 
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 AI &amp; Tech Training: Opportunity to learn advanced prompt engineering and AI-driven marketing strategies.
 
 
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 Professional Environment: Work in a modern office space in the heart of Islamabad.
 
 
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 Performance Bonuses: Annual or project-based incentives based on KPIs.
 
 
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 Paid Leaves: Annual, casual, and sick leave policy.
 
 
 
 
 
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 </ul>
</div>

Junior SEO Specialist

Decimal Solution

About Us: Decimal Solution is a dynamic digital company where strategy meets results. We are looking for a data-driven specialist to enhance our online visibility and drive sustainable growth through expert search optimization.The Role: We are seeking an experienced SEO &amp; ASO Specialist to own our search performance across web and mobile platforms. You will be responsible for improving our Google rankings, boosting organic traffic, and optimizing our app store presence.Key Responsibilities:<ul><li>Develop and execute comprehensive SEO strategies to improve organic rankings and increase website traffic.</li><li>Perform technical SEO audits, keyword research, on-page optimization, and content gap analysis.</li><li>Plan and manage link-building and local SEO campaigns.</li><li>Implement App Store Optimization (ASO) strategies for better app visibility, conversion, and downloads.</li><li>Monitor, analyze, and report on key metrics using Google Analytics, Search Console, and ASO tools.</li><li>Collaborate with content and development teams to implement SEO/ASO recommendations.</li><li>Stay updated with the latest search engine and app store algorithm changes.</li></ul>Requirements:<ul><li>4 years of hands-on professional experience in SEO &amp; ASO.</li><li>Proven track record of improving Google rankings and growing organic traffic.</li><li>Experience with ASO for iOS (App Store) and Android (Google Play Store).</li><li>Proficiency in SEO/ASO tools (e.g., Ahrefs, SEMrush, Google Analytics, AppTweak, Sensor Tower).</li><li>Strong understanding of technical SEO, on-page optimization, and local SEO.</li><li>Analytical mindset with excellent reporting skills.</li><li>Must be a resident of Islamabad or Rawalpindi.</li></ul>Why Apply?<ul><li>Dual Expertise: Master two high-demand skills (SEO &amp; ASO) in one role.</li><li>Own the Strategy: Take full ownership of the search and visibility roadmap.</li><li>Data-Driven Impact: See the direct results of your work in traffic and ranking reports.</li><li>Growth Opportunity: Position yourself as a key player in the digital growth of the company.</li><li>Competitive Salary: Earn a strong package for your specialized skill set.</li><li>Local Career Growth: Advance your expertise in a leading company right in your city.</li></ul>For more information, visit our website: www.decimalsolution.comJob Type: Full-timeAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>SEO &amp; ASO: 4 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

SEO Specialist (Full Time, On-site, I-8/4 Islamabad)

DeWebWiz

The Senior Performance Marketing Specialist will be responsible for the strategic planning, execution, optimisation, and scaling of paid advertising campaigns across Google Ads and Meta Ads ecosystems.This role requires a commercially minded individual with a deep understanding of eCommerce performance metrics, full-funnel strategy, attribution modelling, and budget efficiency.The successful candidate must demonstrate a proven track record of scaling online revenue while maintaining strong return on ad spend (ROAS) and cost control.Key Responsibilities1. Paid Media Strategy &amp; Execution<ul><li>Develop and implement comprehensive paid media strategies across:</li><li>Google Ads (Search, Shopping, Performance Max, Display, YouTube)</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Build structured full-funnel acquisition frameworks (Prospecting, Retargeting, Loyalty)</li><li>Align paid media initiatives with overall commercial and revenue targets</li><li>Conduct competitor analysis and market research</li></ul>2. Campaign Optimisation &amp; Scaling<ul><li>Monitor and optimise KPIs including:</li><li>ROAS</li><li>CPA</li><li>CAC</li><li>CTR</li><li>Conversion Rate</li><li>Execute structured A/B testing frameworks (creative, audience, copy, landing pages)</li><li>Identify scaling opportunities while maintaining profitability thresholds</li><li>Improve audience segmentation and advanced retargeting strategies</li></ul>3. Data, Tracking &amp; Attribution<ul><li>Ensure accurate tracking implementation including:</li><li>Google Tag Manager</li><li>GA4</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Oversee Google Merchant Center feed optimisation</li><li>Analyse attribution models and identify data discrepancies</li><li>Produce structured weekly and monthly performance reports with strategic insights</li></ul>4. Budget &amp; Forecast Management<ul><li>Manage and allocate advertising budgets effectively</li><li>Forecast revenue and acquisition targets</li><li>Maintain disciplined cost control and margin protection</li><li>Recommend strategic budget reallocations based on performance data</li></ul>5. Creative &amp; CRO Collaboration<ul><li>Provide performance-driven creative direction to content teams</li><li>Guide development of:</li><li>Static and video ads</li><li>Product-focused creatives</li><li>UGC-style campaigns</li><li>Collaborate on landing page optimisation and conversion rate improvement initiatives</li></ul>Job Type: Full-timePay: From Rs60,000.00 per monthWork Location: In person

Ads Expert Google & Meta

Two Guys Home Furnishings

We are looking for a performance-driven Google Ads Specialist to manage and optimize paid advertising campaigns across multiple brands, including service-based and e-commerce websites. The ideal candidate must be data-focused, strategic, and experienced in generating measurable ROI.Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube).</li><li>Develop documented campaign strategies before launch (objective, targeting, budget, KPI).</li><li>Conduct keyword research and competitor analysis.</li><li>Optimize campaigns regularly (bidding, negative keywords, A/B testing).</li><li>Ensure proper conversion tracking setup (GA4, GTM, Pixels).</li><li>Monitor budgets and prevent unnecessary ad spend.</li><li>Coordinate with SEO and Social Media teams for aligned strategy.</li><li>Improve CTR, lower CPC, and maximize conversions/ROAS.</li><li>Analyze landing page performance and suggest improvements.</li><li>Prepare detailed monthly performance reports.</li><li>Immediately report major performance drops or technical issues.</li></ul>Requirements<ul><li>5+ years of hands-on Google Ads experience.</li><li>Strong understanding of conversion tracking and analytics.</li><li>Experience managing both service-based and e-commerce campaigns.</li><li>Knowledge of keyword strategy and search intent.</li><li>Data-driven mindset with analytical thinking.</li><li>Experience with GA4, GTM, and remarketing campaigns.</li><li>Ability to manage multiple projects simultaneously.</li><li>Strong communication and reporting skills.</li></ul>Performance Expectations<ul><li>Campaign strategy must be documented before execution.</li><li>Budget must be approved before launch.</li><li>Monthly report submission is mandatory.</li><li>Performance benchmarks must be clearly defined (CPL, ROAS, CTR).</li><li>Continuous optimization required &mdash; no passive campaigns.</li></ul>Job Type: Full-timeWork Location: In person

Google Ads Specialist

Mablay Beauty Pvt Ltd.

Mablay Beauty | VINC&Eacute; is looking for a driven Google Ads Specialist who excels at combining data, creativity, and strategy. If you&rsquo;re passionate about maximizing campaign performance, leveraging digital advertising expertise, and turning insights into results, this is the role for you.Below are the details:<ul><li>Managing high-performing Google Ads campaigns.</li><li>Strong skills in keyword research, ad copywriting, and bid strategy.</li><li>Deep understanding of audience targeting, conversion tracking, and retargeting strategies.</li><li>Proficiency in Google Analytics and Google Tag Manager.</li><li>Ability to optimize campaigns based on CPA, ROAS, and other key metrics.</li><li>Experience with e-commerce and lead generation campaigns is a plus.</li></ul>Skills &amp; Qualifications:<ul><li>Bachelor's degree in Business, Marketing, or a related discipline.</li><li>Minimum 3 years of hands-on experience with Google Ads.</li><li>Proven track record in managing Google Ads and PPC campaigns.</li></ul>Salary: Market CompetitiveJob Type: Full-timeWork Location: In person

MISTER SAAD

The SEO Specialist is responsible for developing and implementing strategies to increase website traffic and improve search engine rankings. This role includes conducting keyword research, analyzing website performance, optimizing on-page and off-page SEO elements, and reporting on campaign performance. The ideal candidate should have a strong grasp of SEO tools, algorithms, and digital marketing best practices.Responsibilities:<ul><li>Conduct keyword research and implement SEO strategies to improve rankings.</li><li>Optimize website content, structure, and metadata for search visibility.</li><li>Perform technical SEO audits and recommend improvements.</li><li>Monitor and analyze website traffic, rankings, and performance using analytics tools.</li><li>Build and manage backlink profiles through outreach and partnerships.</li><li>Collaborate with content creators to produce SEO-friendly content.</li><li>Stay updated on search engine algorithm changes and industry trends.</li><li>Develop monthly reports and present insights to management.</li><li>Work with developers to implement technical enhancements.</li><li>Support paid search and content marketing strategies where needed.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or a related field.</li><li>3&ndash;5 years of experience in SEO or digital marketing.</li><li>Proficiency in SEO tools like Google Analytics, SEMrush, Ahrefs, and Search Console.</li><li>Strong understanding of HTML, CSS, and content management systems (e.g., WordPress).</li><li>Excellent analytical skills and attention to detail.</li><li>Up-to-date with the latest SEO trends and best practices.</li><li>Strong written and verbal communication skills.</li></ul>Job Type: Full-timePay: From Rs50,000.00 per month

SEO Executive

Explore 260+ Search engine marketing specialist in Islamabad this March. Find roles across top companies and apply now to boost your career.

260 search engine marketing specialist jobs In Islamabad

SEO Specialist (Digital Marketing & Lead Generation Focus)

Junior SEO Specialist

SEO Specialist (Full Time, On-site, I-8/4 Islamabad)

Ads Expert Google & Meta

Google Ads Specialist

Google Ads Specialist

SEO Executive