assistant manager - sales & marketing Jobs in Mumbai

assistant manager - sales & marketing

assistant manager marketing Jobs in Mumbai

assistant manager marketing

commercial marketing specialist Jobs in Mumbai

commercial marketing specialist

manager/senior manager performance marketing Jobs in Mumbai

manager/senior manager performance marketing

marketing executive

senior manager marketing

Larsen & Toubro

<div>
 
 Key purpose of the job:
 
 This role is responsible for
 
 strategizing, planning, and executing all brand and marketing communication programs
 
 across defined geographies. The objective is to
 
 build brand equity
 
 , craft immersive brand experiences, and generate qualified demand for real estate projects through effective marketing activations, walkthroughs, and collaterals.
 
 
 
 Key Accountabilities
 
 
 
 
 Strategic
 
 
 
 <ul>
 <li>
 Create and drive the overall marketing strategy for corporate brand and individual projects.
 </li>
 <li>
 Develop media plans to increase project visibility and reach among the relevant TG.
 </li>
 <li>
 Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative.
 </li>
 <li>
 Build a differentiated brand positioning through storytelling and customer-centric messaging.
 </li>
 <li>
 Translate consumer insights and competitor analysis into actionable branding opportunities.
 
 
 </li>
 </ul>
 
 Operational
 
 
 
 <ul>
 <li>
 Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations.
 </li>
 <li>
 Conceptualize and manage project-level walkthroughs (e.g. sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites).
 </li>
 <li>
 Develop and produce end-to-end marketing collaterals:
 </li>
 <li>
 Project brochures, leaflets, coffee table books
 </li>
 <li>
 Video teasers, testimonials, drone shots, AVs
 </li>
 <li>
 Digital creatives, microsites, e-mailers, social media banners
 </li>
 <li>
 Physical collaterals: hoardings, signages, standees, model flat branding, site office d&eacute;cor
 </li>
 <li>
 Collaborate with agencies to design immersive site branding and launch experiences, ensuring the brand story is felt right from first touchpoint to transaction.
 </li>
 <li>
 Plan, manage and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc.
 </li>
 <li>
 Own and deliver high-impact on-ground activation strategies for new project launches, handovers, milestone celebrations, etc.
 </li>
 <li>
 Track and optimize the marketing funnel, measure ROI on each campaign and report performance with dashboards.
 </li>
 <li>
 Plan and execute photo &amp; video shoots to enhance brand imagery and asset library.
 </li>
 <li>
 Create compelling project walkthrough scripts, voiceovers, and experiential storytelling elements.
 </li>
 <li>
 Manage vendor relationships and ensure timely production of all collaterals and event setups.
 
 
 </li>
 </ul>
 
 Internal &amp; External Interactions
 
 
 
 
 Internal:
 
 Sales, CRM, Business Development, Planning, Design, Engineering, Customer Experience, Digital Teams
 
 
 
 External:
 
 Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers, Printing &amp; Collateral Vendors, Event Agencies, BTL Vendors, Fabricators, Decorators
 
 
 
 Preferred Profile &amp; Competencies
 
 
 
 <ul>
 <li>
 MBA in Marketing / Communications with 6&ndash;10 years of experience in real estate, luxury, hospitality, or consumer brand marketing
 </li>
 <li>
 Experience in handling 360&deg; marketing campaigns and working with multiple agencies
 </li>
 <li>
 Strong creative eye with an understanding of visual storytelling, walkthrough scripting, brand voice, and tone
 </li>
 <li>
 Excellent communication and project management skills
 </li>
 <li>
 Highly collaborative and stakeholder-friendly mindset
 </li>
 </ul>
</div>

Senior Manager - Marketing

Nykaa

<div>
 
 
 Role Overview :
 
 Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 <ul>
 <li>
 Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
 </li>
 <li>
 Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
 </li>
 <li>
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 <li>
 Optimize install campaigns to improve cost per install, installation rates, post install performance.
 </li>
 <li>
 Manage all the programmatic campaigns &ndash; from ideation to media planning and optimization.
 </li>
 <li>
 Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
 </li>
 <li>
 Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
 </li>
 <li>
 Identify trends and insights, and optimize spend and performance based on the insights
 </li>
 <li>
 Plan, execute and measure experiments and conversion tests
 </li>
 <li>
 Collaborate with internal teams to create landing pages and optimize the user experience
 </li>
 <li>
 Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
 </li>
 <li>
 Instrument conversion points and optimizes user funnels
 </li>
 <li>
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
 </li>
 <li>
 Managing budgets and financial for digital marketing initiatives for the organization.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 7&ndash;10 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
 </li>
 <li>
 Strong understanding of audience strategy, media planning, attribution models, and martech tools.
 </li>
 <li>
 Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
 </li>
 <li>
 Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
 </li>
 <li>
 Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
 </li>
 <li>
 Strategic thinker with a data-first approach to solving problems.
 </li>
 <li>
 Experimentative mindset with ability to test, iterate, and scale rapidly.
 </li>
 <li>
 Strong stakeholder management and collaboration skills across cross-functional teams.
 </li>
 <li>
 Capability to mentor and grow junior team members while fostering cross-business learning.
 </li>
 </ul>
 
 
</div>

Manager/Senior Manager Performance Marketing

SUN PHARMA

<div>
 
 
 Job Title:
 
 Senior Manager - Digital Marketing (Consumer Healthcare)
 
 
 
 Business Unit:
 
 Consumer Healthcare
 
 
 
 Location:
 
 Sun House, Goregaon East, Mumbai
 
 
 
 
 
 
 At Sun Pharma, we commit to helping you
 
 &ldquo;Create your own sunshine&rdquo;
 
 &mdash; by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
 
 
 Are You Ready to Create Your Own Sunshine?
 
 
 
 
 As you enter the Sun Pharma world, you&rsquo;ll find yourself becoming &lsquo;Better every day&rsquo; through continuous progress. Exhibit self-drive as you &lsquo;Take charge&rsquo; and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we &lsquo;Thrive together&rsquo; and support each other&rsquo;s journeys.&rdquo;
 
 
 
 
 
 
 Position Summary:
 
 
 
 Sun Pharma Consumer Healthcare is seeking a dynamic Digital Marketing Manager to drive digital-first and e-commerce&ndash;dominated brand launches across Revital and Prohance. This role will be responsible for:
 
 <ul>
 <li>
 Leading A+ content &amp; product listings across Amazon, Flipkart, Q-commerce &amp; other key partners
 </li>
 <li>
 Driving full-funnel integrated digital demand generation campaigns (Develop Implement Track)
 </li>
 <li>
 Building scalable influencer marketing programs to drive consideration on brands
 </li>
 <li>
 Strengthening brand discoverability through search, content, SEO &amp; retail media
 </li>
 <li>
 Monitoring sales performance, conversion metrics &amp; ROI to fuel continuous optimization
 </li>
 </ul>
 
 
 
 
 The role requires strong digital-first thinking, analytical capability, and a hands-on approach to campaign execution and growth.
 
 
 
 
 
 
 Key responsibilities:
 
 
 
 
 Digital &amp; E-Commerce Launch Leadership:
 
 
 <ul>
 <li>
 Partner with Brand Managers to design and execute digital-first GTM plans for new launches under Revital &amp; Prohance.
 </li>
 <li>
 Coordinate with marketplaces and Q-commerce platforms for launch visibility, retail media plans, and content readiness.
 </li>
 <li>
 Build and refresh brand storefronts and manage digital shelf excellence.
 </li>
 </ul>
 
 
 
 
 
 A+ Content, Listings &amp; Digital Shelf Management:
 
 
 <ul>
 <li>
 Own creation, optimization and governance of A+ content, enhanced brand content, and product detail pages across platforms.
 </li>
 <li>
 Work with Creative, Copywriting &amp; Design partners to develop images, videos, infographics, SEO-friendly copy, and comparison charts.
 </li>
 <li>
 Benchmark competitor content regularly and maintain best-in-class listing hygiene.
 </li>
 <li>
 Ensure consistency of brand tonality and adherence to regulatory norms across all listings
 </li>
 </ul>
 
 
 
 
 
 Full-Funnel Digital Campaigns &amp; Demand Generation:
 
 
 <ul>
 <li>
 Plan and execute always-on &amp; burst campaigns across digital platforms&mdash;Meta, Google, YouTube, Amazon Ads, Influencers &amp; Affiliates.
 </li>
 <li>
 Build full-funnel digital ecosystems spanning Awareness &rarr; Consideration &rarr; Conversion &rarr; Retention.
 </li>
 <li>
 Own performance marketing strategy for ecommerce &amp; D2C: CPC, ROAS, new-to-brand recruitment, remarketing.
 </li>
 <li>
 Collaborate with media agencies to track campaign effectiveness, viewability, CTR, conversions &amp; revenue contribution.
 </li>
 </ul>
 
 
 
 
 
 Influencer &amp; Content Marketing:
 
 
 <ul>
 <li>
 Identify, onboard and manage influencers, creators &amp; category experts across formats (Reels, YT videos, product reviews).
 </li>
 <li>
 Build influencer playbooks for new launches, RTBs and category stories.
 </li>
 <li>
 Manage barter, paid &amp; affiliate-driven influencer collaborations.
 </li>
 <li>
 Track creator performance, content quality and downstream impact on awareness, consideration &amp; sales.
 </li>
 </ul>
 
 
 
 
 
 Brand Discoverability (Search, SEO, Platform Media &amp; Content):
 
 
 <ul>
 <li>
 Drive search optimization across Amazon, Flipkart, and Google (keyword research, ranking, bids, content strategy).
 </li>
 <li>
 Enhance discoverability through retail media planning on Amazon, Flipkart Ads, Zepto Ad Manager, BigBasket Ads etc.
 </li>
 <li>
 Leverage content marketing to boost organic visibility&mdash;blogs, videos, Q&amp;A, review management &amp; UGC.
 </li>
 <li>
 Monitor organic rankings, share of search, and category shelf placement.
 </li>
 </ul>
 
 
 
 
 
 Sales Analytics, Insights &amp; ROI Measurement:
 
 
 <ul>
 <li>
 Track platform-wise sales, traffic, conversions, ratings/reviews, and share metrics.
 </li>
 <li>
 Develop dashboards for weekly performance reviews:
 </li>
 <li>
 ROAS
 </li>
 <li>
 CAC
 </li>
 <li>
 ACOS (Amazon)
 </li>
 <li>
 NTB %
 </li>
 <li>
 Product page conversion %
 </li>
 <li>
 Review sentiment
 </li>
 <li>
 Partner with finance &amp; ecommerce teams for accurate forecasting and ROI benchmarking.
 </li>
 <li>
 Identify growth levers using cohort analysis, funnel drop-offs, media efficiency and competitive pricing insights.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional &amp; External Collaboration:
 
 
 <ul>
 <li>
 Work closely with Brand, E-com, Creative, Insights, Sales, SCM &amp; Packaging teams to execute digital projects.
 </li>
 <li>
 Manage agencies across creative, performance media, influencer networks and platform partners.
 </li>
 </ul>
 
 
 
 
 
 Educational Qualification:
 
 MBA/PGDM in Marketing, Digital Marketing or related fields.
 
 
 
 Experience:
 
 7&ndash;8 years in Digital Marketing / E-Commerce Marketing
 
 <ul>
 <li>
 Experience in consumer brands, D2C, FMCG, health &amp; wellness preferred.
 </li>
 <li>
 Experience of designing and executing 360-degree digital marketing campaigns at scale
 </li>
 <li>
 Demonstrable experience in translating consumer insights into memorable digital campaigns
 </li>
 <li>
 Experience in identifying consumer journey touch points and devising digital campaigns that engage, inform and motivate
 </li>
 <li>
 Deep understanding of the workings of digital platforms such as YouTube, Search, Meta, OTT etc. - media buying, planning and user targeting options on these platforms
 </li>
 <li>
 Demonstrable experience leading and managing Online Video campaigns, SEO/SEM, Influencer marketing social media and display/programmatic advertising campaigns
 </li>
 <li>
 Experience of planning and executing performance marketing campaigns preferably for e-com business/D2C
 </li>
 <li>
 Experience of building digital content for social media and website
 </li>
 <li>
 Knowledge of website analytics tools (e.g., Google Analytics, SEMRush) and social media listening tools (eg:Radian6, Meltwater) &ndash; preferable.
 </li>
 <li>
 Experience in setting up and optimizing Google Adwords, FB, Insta and YouTube campaigns
 </li>
 <li>
 Experience of managing media and digital agencies
 </li>
 <li>
 Basic knowledge of HTML, tags and search console&rsquo;s development
 </li>
 <li>
 Strong analytical skills and data-driven thinking
 </li>
 </ul>
 
 
 
 
 
 Your Success Matters to Us
 
 
 
 
 
 At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth.
 
 Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let&rsquo;s create a brighter future together!
 
 
 
 
 
 
 
 
 Disclaimer:
 
 
 
 The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
 
 
</div>

Senior Manager Digital Marketing (CHC)

BSH Home Appliances Group

<div>
 
 
 Job Description:
 
 
 
 BSH Home Appliances is looking for a Senior Key Account Manager with 15+ years of experience in the consumer industry. This role involves managing and developing relationships with key national accounts to drive business growth and enhance customer satisfaction.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 
 Account Management:
 
 Build and maintain strong relationships with major clients in the consumer sector; develop comprehensive account plans.
 </li>
 <li>
 
 Sales Leadership:
 
 Lead sales efforts, negotiating contracts and aligning BSH&rsquo;s offerings with client needs.
 </li>
 <li>
 
 Market Analysis:
 
 Conduct market research to identify growth opportunities and provide insights for product and marketing strategies.
 </li>
 <li>
 
 Performance Monitoring:
 
 Establish KPIs, analyze account performance, and drive continuous improvement.
 </li>
 <li>
 
 Team Mentorship:
 
 Coach junior account managers, sharing best practices and fostering collaboration.
 </li>
 </ul>
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor's degree in Business or related field; MBA preferred.
 </li>
 <li>
 15+ years of experience in key account management in the consumer industry.
 </li>
 <li>
 Proven track record of delivering sales results and strong negotiation skills.
 </li>
 <li>
 Proficiency in CRM tools and Microsoft Office.
 </li>
 </ul>
 
 
</div>

Sr Key Account Manager

airtel

<div>
 
 Position:
 
 Key Account Manager &ndash; Enterprise
 
 
 
 Location:
 
 PAN India
 
 
 
 Purpose Of The Role
 
 
 
 Responsible for end-to-end telecom, cloud, and security needs of a set of 30&ndash;35 enterprise accounts, primarily mid to large segment. The role focuses on driving revenue growth by positioning
 
 Airtel&rsquo;s Digital Services portfolio
 
 (Cloud, Security, Data Center, IoT, CPaaS) alongside core connectivity offerings.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Build and maintain strategic relationships with key decision-makers (Middle/Senior Management, CXOs) across enterprise accounts.
 </li>
 <li>
 Drive revenue growth and retention in existing accounts across Data, Voice, Cloud, and Security solutions.
 </li>
 <li>
 Identify and create opportunities in Cloud adoption (migration, DR/backup, app hosting) and Security services (SOC, managed security, compliance).
 </li>
 <li>
 Engage with CIOs, CTOs, and CISOs to understand their digital priorities and align Airtel offerings accordingly.
 </li>
 <li>
 Collaborate with internal specialist teams and external partners/vendors to deliver integrated solutions and ensure business target achievement.
 </li>
 <li>
 Achieve account business targets: order booking, revenues, collections, new account identification, and churn control.
 </li>
 <li>
 Augment solution selling and drive new product penetration, particularly in emerging markets.
 
 
 </li>
 </ul>
 
 Key Competencies
 
 
 
 <ul>
 <li>
 Commercial Acumen &amp; Enterprise Solution Selling
 </li>
 <li>
 Consultative Selling for Cloud &amp; Security Solutions
 </li>
 <li>
 Customer Service Orientation and Executive Presence (handling CXO-level discussions)
 </li>
 <li>
 Key Account Planning &amp; Management
 </li>
 <li>
 Negotiation Skills &amp; Competitive Positioning
 </li>
 <li>
 Strong knowledge of Cloud (Private/Public/Hybrid), Data Center, Security, and Enterprise Networking
 </li>
 <li>
 Ability to devise creative ideas to attract and engage target customers
 
 
 </li>
 </ul>
 
 Experience &amp; Qualifications
 
 
 
 <ul>
 <li>
 Proven experience in selling Cloud and Security solutions to enterprise customers.
 </li>
 <li>
 Exposure to deal structuring, pricing, and competitive positioning.
 </li>
 <li>
 Strong understanding of digital transformation, data protection, compliance, and cybersecurity.
 </li>
 <li>
 Ability to collaborate with internal and external teams to deliver integrated solutions.
 
 
 </li>
 </ul>
 Once you give the go-ahead, we will share the JD with the Marketing team today, and it will be posted on
 
 LinkedIn from the Airtel Business page
 
 
 
 The agenda of this LinkedIn post is to attract talent to our Sales team&mdash;professionals with Cloud and Solution Selling expertise who can bring innovative solutions to life for our customers. We are looking for individuals who can drive enterprise growth, manage strategic client relationships, and deliver tangible business impact.
 
 
 
 Role Details
 
 
 
 <ul>
 <li>
 Req ID: Already created
 </li>
 <li>
 Job Title: Key Account Manager
 </li>
 <li>
 Location: PAN India
 </li>
 <li>
 Application: Link to apply will be included in the LinkedIn post
 
 
 </li>
 </ul>
 #BAL
</div>

Key Account Manager

Aristo Pharmaceuticals Pvt. Ltd.

<div>
 
 Greetings from Aristo Pharma !!!
 
 
 
 
 
 🚀
 
 We&rsquo;re Hiring!
 
 
 Group Product Manager &ndash; Acute
 
 
 
 
 
 
 
 Designation:
 
 Group Product Manager
 
 
 
 Therapy :
 
 Acute
 
 
 
 Department/Function:
 
 Domestic Marketing
 
 
 
 Experience:
 
 8 to 10 years in Pharma Marketing
 
 
 
 Qualification :
 
 B. Pharma + MBA - Marketing Or Pharma Management
 
 
 
 Location:
 
 HO @
 
 
 Andheri , Mumbai
 
 
 
 Industry Preference:
 
 Pharmaceutical Industry Only
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop annual marketing plans &amp; budgets for brands
 </li>
 <li>
 Design and execute marketing strategies to drive market share &amp; customer engagement
 </li>
 <li>
 Track brand performance vs. targets and analyze market trends
 </li>
 <li>
 Enable the sales team with training, promotional tools &amp; scientific content
 </li>
 <li>
 Build strong relationships with KOLs, medical professionals &amp; key accounts
 </li>
 <li>
 Identify innovative customer engagement opportunities
 </li>
 <li>
 Participate in CMEs, conferences and other scientific events
 </li>
 <li>
 Coach and develop the sales team for stronger market presence
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 Strong understanding of Pharma Marketing
 </li>
 <li>
 Proven experience in brand management, analytics &amp; market strategy
 </li>
 <li>
 High-performance mindset with strong communication &amp; team collaboration skills
 </li>
 </ul>
 
 
 
 
 
 Salary:
 
 
 
 Competitive and commensurate with experience.
 
 
 
 
 
 Regards,
 
 
 Talent Acquisition Team
 
 
 Aristo Pharmaceuticals Pvt. Ltd.
 
</div>

Group Product Manager

Tata Communications

<div>
 
 
 Title: General Manager
 
 
 
 Location: Mumbai
 
 
 
 
 
 
 Broad objective of the role
 
 
 
 Lead the team to drive P&amp;L management through product development and management, sales support and enablement for unified collaboration products
 
 
 with the objective of ensuring increase in product and service profitability, revenue and market competitiveness; and developing and delivering effective multi product solutions to meet customer requirements.
 
 
 
 
 
 
 Minimum qualification &amp; experience
 
 
 
 Experience in similar role with knowledge of Indian regulatory requirements and understanding of technology
 
 
 
 
 
 
 Other knowledge/skills
 
 
 
 Leadership skills such as people management, interpersonal skills; Customer centricity, cross functional skills
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 
 
 
 
 1. Product Strategy
 
 
 
 Drive preparation of product roadmap (next 1-3 years) to include new product development, feature introduction, new technology; Prepare AOP for product portfolio basis forecast outlook, market outlook, customer needs, regulatory changes, competition landscape, to include financials goals such as gap revenue targets, EBITDA targets and Capex/Opex requirement for network upgrades or augmentation for existing products to meet targets; Drive annual planning of initiatives to attain targets such as marketing campaigns, new product introduction, cost management initiatives, new technology introduction etc.
 
 
 
 
 
 - Revenue/product
 
 
 - EBITDA/product
 
 
 - CAPEX
 
 
 
 
 
 
 2. Product Development
 
 
 
 Lead discussions with Sales, Customers, Engineering, Technology &amp; Service Evolution and CSO to seek feedback on new product/service requirement, enhancement of existing products and features, augmentation of network capacity to meet growing customer needs, new technology introduction, or increasing operational efficiencies; Lead discussions with relevant teams such as Engineering, Finance, Service Assurance, Service Delivery, Billing to discuss service realisation and operationalizing of product/service and associated costs;Guide team to prepare Market Requirement Document (MRD) to capture market need, forecast potential market demand for product/feature and business justification; Share MRD with senior management to seek approval of Capital Committee; Post approval, liaise with Engineering and CSO for product development and roll out; Provide inputs to team to determine pricing and cost structures; Review status of new service introduction project and take corrective actions if required.
 
 
 
 
 
 - Revenue growth
 
 
 - CAPEX
 
 
 - Customer satisfaction index
 
 
 - Adherence to new product/service launch plan
 
 
 - Operational metrics
 
 
 
 
 
 
 3. Product Lifecycle Management
 
 
 
 Assess P&amp;L of product/service portfolio against annual operating plan and discuss achievement of targets with Sales; Provide direction to team on corrective action plans such as special incentive programs, product training for sales, channel/market initiative; Review pricing, cost models, service levels, promotions/discounts to ensure profitability and discuss with Finance and other relevant teams; Guide team to prepare pricing guidelines; Lead discussions with team on retiring existing products or locations basis growth opportunity and profitability, or adjustments to product roadmap basis market demand.
 
 
 
 
 
 - Revenue growth
 
 
 - CAPEX
 
 
 - Customer satisfaction index
 
 
 
 
 
 
 4. Sales &amp; Marketing Enablement
 
 
 
 Discuss go-to market plan and product positioning basis competition landscape analysis, customer requirement, product improvement areas and USPs with Sales and Marketing team and plan marketing campaigns such as special pricing, cross product bundling; Define success metrics for campaigns, evaluate post campaign success and take corrective actions if required; Guide team on preparation of sales and marketing toolkits (with product information, brochure, presentations etc); Drive engagement with key customers; Guide team to validate solution, evaluate operational aspects such as billing process and pricing incase of strategic deals; Guide team to define governance process and ensure adherence; Monitor product, process and governance training for Sales team.
 
 
 
 
 
 - Definition of governance process
 
 
 - Number of escalations from Sales
 
 
 
 
 
 
 5. Regulatory and Legal Compliance
 
 
 
 Guide team to be updated and anticipate changes in regulatory guidelines such as tariff revision submission with TRAI; Drive framework and policy definition to ensure adherence to regulatory guidelines; Monitor adherence to defined framework and take corrective actions if required.
 
 
 
 
 
 - Adherence to regulatory requirements
 
 
 - Audit results
 
 
 
 
 
 
 6. Team Development
 
 
 
 Regularly review team structure and assess talent requirements; participate in the recruitment and selection process; conduct goal setting and performance review for the team; drive team development, engagement and reward initiatives; coach and mentor team members as required and ensure resolution of any people issues.
 
 
 
 
 
 - Team engagement
 
 
 - % attrition
 
 
 - Manpower cost and productivity
 
</div>

General Manager - Product Managment

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