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digital marketing manager Jobs in Istanbul

digital marketing manager

marketing & digital manager Jobs in Istanbul

marketing & digital manager

asstmgr-marketing

senior marketing manager

Danone

<div>
 <strong>
  About The Job
  <br/>
  <br/>
 </strong>
 <strong>
  Danone T&uuml;rkiye
 </strong>
 is looking for a talented colleague for the
 <strong>
  "Senior Trade Marketing Manager
 </strong>
 " position.
 <br/>
 <br/>
 As a
 <strong>
  Senior Trade Marketing Manager
 </strong>
 , you will report to the
 <em>
  Head of Shopper Excellence &amp; Sales Transformation
 </em>
 and lead a team of
 <em>
  3 direct reports.
 </em>
 You will be responsible for driving the development and execution of trade marketing initiatives across channels. This role will play a critical part in enhancing product visibility, strengthening relationships with retailers and distributors, and ensuring alignment with the company&rsquo;s overall commercial strategy.
 <br/>
 <br/>
 If you are looking for a job to work in a dynamic, diverse, and growing business, you may be the perfect match for this position! Take this opportunity to GROW together!
 <br/>
 <br/>
 <strong>
  In this role you will;
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and Implement Trade Marketing Strategies
  </li>
  <li>
   Design and execute strategic trade marketing plans aligned with overall business objectives.
  </li>
  <li>
   Identify the most effective channels and tactics to promote products within sales channels.
  </li>
  <li>
   Create and implement promotional strategies and campaigns to maximize product visibility and accelerate sales growth.
  </li>
  <li>
   Plan and manage trade promotions, incentives, and discounts in alignment with the Commercial Strategy team.
  </li>
  <li>
   Retailer and Distributor Engagement
  </li>
  <li>
   Build and maintain strong partnerships with key retailers and distributors.
  </li>
  <li>
   Ensure effective execution of trade marketing initiatives to enhance brand presence.
  </li>
  <li>
   Campaign Management
  </li>
  <li>
   Lead the planning, execution, and evaluation of trade marketing campaigns.
  </li>
  <li>
   Ensure timely, on-budget delivery of campaigns with measurable impact on sales and brand KPIs.
  </li>
  <li>
   Develop robust plans for traditional trade KPIs, ensuring excellence in execution.
  </li>
  <li>
   Performance Measurement &amp; Reporting
  </li>
  <li>
   Analyze market and campaign data to generate actionable insights.
  </li>
  <li>
   Track, measure, and report performance of trade marketing activities to senior management and stakeholders.
  </li>
  <li>
   Leverage data-driven insights to refine strategies and improve future activations.
  </li>
  <li>
   Innovation &amp; Continuous Improvement
  </li>
  <li>
   Drive innovation in trade marketing by ensuring strong KPIs across all relevant channels.
  </li>
  <li>
   Support new product development (NPD) launches in field, ensuring customer needs are met.
  </li>
  <li>
   Budget Management
  </li>
  <li>
   Monitor promotion and POS effectiveness, providing corrective measures when needed.
  </li>
  <li>
   Develop and manage the trade marketing budget, ensuring optimal allocation of resources.
  </li>
  <li>
   Track ROI for all trade marketing activities.
  </li>
  <li>
   Collaborate with sales, marketing, procurement, and suppliers to develop impactful in-store visibility strategies.
  </li>
  <li>
   Cross-Functional Collaboration
  </li>
  <li>
   Partner with functional teams to design tailored recommendations per channel.
  </li>
  <li>
   Ensure seamless execution and timely delivery of promotional activities.
  </li>
  <li>
   Team Leadership &amp; Development
  </li>
  <li>
   Lead, mentor, and inspire a team of trade marketing professionals.
  </li>
  <li>
   Foster a culture of collaboration, innovation, and continuous improvement.
  </li>
  <li>
   Set clear goals, provide ongoing coaching, and drive team performance.
  </li>
  <li>
   Compliance &amp; Best Practices
  </li>
  <li>
   Ensure trade marketing activities comply with company policies, legal regulations, and industry standards.
  </li>
  <li>
   Champion best practices to ensure a consistent and high-quality brand experience across channels.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Business Administration or a related field
  </li>
  <li>
   Minimum of 7 years of professional experience in Trade Marketing or Sales within the FMCG industry
  </li>
  <li>
   Proven people management expertise and strong leadership capabilities, with the ability to inspire, engage, and influence teams
  </li>
  <li>
   Advanced analytical skills with solid knowledge of data management and interpretation
  </li>
  <li>
   Strong communication abilities, with persistence in driving and following up on projects across internal stakeholders (Sales, Marketing, Supply Chain, Finance)
  </li>
  <li>
   Highly result-oriented, proactive, and initiative-driven professional
  </li>
  <li>
   Strong capability to build and manage effective relationships with the sales team
  </li>
  <li>
   Proficiency in MS Office applications and strong presentation skills
  </li>
  <li>
   Excellent command of written and spoken English
   <br/>
   <br/>
  </li>
 </ul>
 About us
 <br/>
 <br/>
 <strong>
  Being a Danoner means that you create your own working experience.
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You could design your own way of working with our hybrid working model.
  </li>
  <li>
   Our head office is in Ata&scedil;ehir.
  </li>
  <li>
   You could decide your daily 8-hours of working period within our flexible-working hours practice.
  </li>
  <li>
   We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
  </li>
  <li>
   Summers are flexible here! You could work fully remote for 4 weeks during July and August.
  </li>
  <li>
   We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
  </li>
  <li>
   Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
   <br/>
   <br/>
  </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 <br/>
 <br/>
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.
 <br/>
 <br/>
 <strong>
  Working with us
 </strong>
 is about being able to do things your way. The way you work, the way you develop, the way you progress,
 <strong>
  i
 </strong>
 <strong>
  t&rsquo;s all up to you.
  <br/>
  <br/>
 </strong>
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 <br/>
 <br/>
 <strong>
  Be innovative and entrepreneurial and the impact you could make might just amaze you
 </strong>
 . Join our movement for a healthier world.
 <strong>
  One Planet One Health BY YOU.
  <br/>
  <br/>
 </strong>
 At Danone T&uuml;rkiye, inspired by our
 <strong>
  B Corp
 </strong>
 journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations.
 <strong>
  If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place.
  <br/>
  <br/>
 </strong>
 <strong>
  What We Offer
  <br/>
  <br/>
 </strong>
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 <br/>
 <br/>
 <strong>
  What&rsquo;s next?
  <br/>
  <br/>
 </strong>
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 <br/>
 <br/>
</div>


Senior Trade Marketing Manager

Kärcher

<div><p><b>Department: </b>Consumer Products &amp; Marketing</p>
<p><b>Title: </b>Marketing Senior Specialist</p>
<p><b>Direct Report: </b>Marketing Manager</p>
<p><b>Level: </b>Senior Specialist</p>
<p><b>This is how you WOW:</b></p><br>
<ul>
<li>
<div>Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.</div></li><br>
<li>
<div>Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.</div></li><br>
<li>
<div>Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.</div></li><br>
<li>
<div>Integrate onsite and offsite marketing resources focusing on customer experience journey.</div></li><br>
<li>
<div>Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.</div></li><br>
<li>
<div>Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.</div></li><br>
<li>
<div>Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.</div></li><br>
<li>
<div>Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.</div></li><br>
<li>
<div>ROI analysis of the investments and taking the necessary decisions for continuation of investment.</div></li><br>
<li>
<div>Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores<br>
</div>
</li></ul><p><b>It would be WOW if you would bring this in:</b></p><br>
<ul>
<li>
<div>Having a bachelor's degree in related areas,</div></li><br>
<li>
<div>At least 5 years of experience in marketing.</div></li><br>
<li>
<div>Strong communication skills and problem-solving abilities.</div></li><br>
<li>
<div>Data oriented and analytical skills.</div></li><br>
<li>
<div>Knowledge and experience in trade marketing and brand marketing.</div></li><br>
<li>
<div>Proficient written and verbal English skills.</div></li><br>
<li>
<div>Experience working with agencies</div></li></ul><br>
<div></div>
<div><b>Our K&auml;rcher WOW Package:</b></div><br>
<ul>
<li>
<div>Health &amp; Life Insurance,</div></li><br>
<li>
<div>Meal Allowance (Ticket &amp; Canteen Services),</div></li><br>
<li>
<div>Staff Discount on products,</div></li></ul><br>
<div></div>
<div><b>So: Wanna WOW with us?</b></div>
<div>Simply upload your resume online and leave your contact information. We look forward to getting to know you!</div></div><div></div>

Senior Marketing Specialist

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <em>
  Are you ready to explore PepsiCo and be part of this iconic multinational?
  <br/>
  <br/>
 </em>
 PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
 <br/>
 <br/>
 Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
 <br/>
 <br/>
 Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
 <br/>
 <br/>
 We are looking for a Senior Brand Manager (Lipton Ice Tea) to join our Marketing team based in Istanbul and will directly report to Senior Marketing Manager.
 <br/>
 <br/>
 <em>
  <strong>
   A Space to Be You
   <br/>
   <br/>
  </strong>
 </em>
 PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Drive and contribute to Lipton, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation,
  </li>
  <li>
   Build brand and consumer value to create strong brands that cater to the needs of our consumers,
  </li>
  <li>
   Develop and execute marketing communication programs to drive shopper engagement and maximize conversion
  </li>
  <li>
   Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results,
  </li>
  <li>
   To develop a strong team and bench to drive the business to the longer term vision, deliver brands&rsquo; annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Strategic plan initiatives (brand KPIs, share, HTP),
  </li>
  <li>
   Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
  </li>
  <li>
   Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index),
  </li>
  <li>
   Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
  </li>
  <li>
   Take major role in preparation of brands&rsquo; Annual Operating Plan (comprehensive, timely), build and lead brands&rsquo; full year activation calendar,
  </li>
  <li>
   Manage brands&rsquo; A&amp;M budget
  </li>
  <li>
   Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms
  </li>
  <li>
   To deliver Lipton&rsquo;s BU agenda that maximizes effectiveness in the marketplace, drive net revenue growth, brand equity and SOM while making optimal use of the A&amp;M resources
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Min 7 years of marketing experience
  </li>
  <li>
   Excellent command of English &amp; Turkish
  </li>
  <li>
   Strategic thinking skills
  </li>
  <li>
   Analytical and problem solving skills
  </li>
  <li>
   Good understanding of financial and commercial dynamics
  </li>
  <li>
   Good communication skills
  </li>
  <li>
   Demonstrated leadership and team skills
  </li>
  <li>
   Creativity
  </li>
  <li>
   Results orientation
  </li>
  <li>
   Multifunctional skill base (financial, operations as well as marketing)
  </li>
  <li>
   High level of initiative and assertiveness
  </li>
  <li>
   Leadership skills to set goals, plan &amp; delegate work and hold the cross team accountable to meet them
  </li>
 </ul>
</div>


Senior Brand Manager (Lipton Ice Tea)

Ferrero

<div>
 <strong>
  About the Role:
  <br/>
  <br/>
 </strong>
 As a Senior Assistant Brand Manager Kinder, you will play a crucial role in ensuring the brand stays ahead in the market by tracking the latest trends and developing a comprehensive business strategy with a precise communication plan that encompasses all aspects of the brand.
 <br/>
 <br/>
 Reporting directly to the Regional Marketing Manager for T&uuml;rkiye at Kinder, you will have the opportunity to join a dynamic team working on diverse projects that shape the strategy and vision of this beloved brand. If you're eager to contribute, don't hesitate to apply!
 <br/>
 <br/>
 <strong>
  Main Responsibilities:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Help to develop and implement a comprehensive brand marketing plan encompassing all elements of the marketing mix.
  </li>
  <li>
   Oversee the preparation of market analyses and consumer research, and monitor competitive activities to identify brand challenges and market opportunities.
  </li>
  <li>
   Monitor and follow up on market and consumer KPIs, from data collection to action plan development.
  </li>
  <li>
   Coordinate projects with both internal and external resources, including creative &amp; media &amp; digital agencies, production planning, trade activities, and the sales team to achieve desired results.
  </li>
  <li>
   Regularly track and report on the budget.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree
  </li>
  <li>
   Preferably, a minimum of 2-3 years of experience in brand management
  </li>
  <li>
   Advanced analytical and planning skills, with strong problem-solving and decision-making abilities
  </li>
  <li>
   Proficiency in Nielsen &amp; Ipsos
  </li>
  <li>
   Proven ability to manage multiple tasks simultaneously
  </li>
  <li>
   Excellent presentation and organizational skills
  </li>
  <li>
   Strong team player with outstanding interpersonal skills
  </li>
  <li>
   Proficient in both written and spoken English
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Benefits &amp; Perks:
  <br/>
  <br/>
 </strong>
 Careers with caring built in - discover our benefits here.
 <br/>
 <br/>
 <strong>
  About Ferrero:
  <br/>
  <br/>
 </strong>
 Ferrero began its journey in the small town of
 <strong>
  Alba in Piedmont, Italy, in 1946.
 </strong>
 Today, it is one of the world&rsquo;s largest sweet-packaged food companies, with many
 <strong>
  iconic brands
 </strong>
 sold in countries all over the world. Find out more about Ferrero at ferrero.com.
 <br/>
 <br/>
 <strong>
  DE&amp;I at Ferrero:
  <br/>
  <br/>
 </strong>
 Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
 <br/>
 <br/>
 Find out more here.
</div>


Senior Assistant Brand Manager Kinder

ColendiBank

<div>
 <p>
  <strong>
   About Us
  </strong>
 </p>
 <p>
  ColendiBank is T&uuml;rkiye's first AI-powered digital native universal deposit bank, pioneering the integration of advanced technology with accessible financial services. Officially launched in 2024 following the acquisition of a coveted digital banking license, the bank caters to individuals and SMEs with a focus on micro credit and innovative deposit services. As a fully digital institution, ColendiBank leverages a cutting-edge, scalable core banking platform to deliver seamless, secure, and user-friendly experiences. Its commitment to innovation positions it as a leader in redefining digital banking in T&uuml;rkiye.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job description
  </strong>
 </p>
 <p>
  We are looking for a
  <strong>
   Digital Marketing and Growth Senior Manager
  </strong>
  who will be responsible for driving customer acquisition, engagement, and retention across all digital channels through data-driven marketing strategies and growth-focused initiatives. This role will actively contribute to the planning, execution, and optimization of marketing campaigns; the development of growth models and conversion strategies; and the continuous improvement of digital touchpoints to enhance user experience and brand visibility. The position will collaborate closely with cross-functional teams such as Product, Data, and Design to strengthen ColendiBank&rsquo;s digital presence, ensure measurable business impact, and develop innovative approaches that accelerate sustainable growth.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Develop and execute comprehensive digital marketing strategies to enhance brand awareness, customer acquisition, and engagement.
  </li>
  <li>
   Ensure brand consistency of creative and communication assets throughout all marketing channels.
  </li>
  <li>
   Lead the planning and implementation of growth initiatives across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
  </li>
  <li>
   Plan and execute surveys to inform the brand development.
  </li>
  <li>
   Utilize data-driven insights to optimize campaigns, improve customer journey, and maximize ROI.
  </li>
  <li>
   Develop strategies to optimize digital marketing campaigns performance, including budget allocation, targeting, and content/creative optimization. Continuously monitor and adjust campaigns to meet performance goals and KPIs.
  </li>
  <li>
   Collaborate with cross-functional teams including product development, customer experience, and sales to align marketing efforts with business objectives.
  </li>
  <li>
   Analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth and innovation.
  </li>
  <li>
   Manage and mentor a team of digital marketing professionals, fostering a culture of continuous learning and improvement.
  </li>
  <li>
   Oversee the creation of compelling content and creative assets to support marketing campaigns and brand storytelling.
  </li>
  <li>
   Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.
  </li>
  <li>
   Stay updated with the latest industry trends, tools, and best practices to ensure ColendiBank remains at the forefront of digital marketing innovation.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We&rsquo;re Looking For
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree from a reputable university, preferably in Marketing, Business, Communications, or a related field.
  </li>
  <li>
   Minimum 10 years of experience in digital marketing and growth, with a proven track record of successful campaign execution and team leadership.
  </li>
  <li>
   Solid experience in digital channels, data analytics, and customer journey optimization.
  </li>
  <li>
   Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  </li>
  <li>
   Exceptional multitasking and time-management skills to thrive in a fast-paced environment.
  </li>
  <li>
   Excellent verbal, written, and presentation skills in English.
  </li>
  <li>
   Proficiency in data analysis tools and platforms like Google Analytics, Google Ads, Meta Ads and other marketing analytics tools. The ability to analyze campaign data, draw actionable insights, and optimize marketing campaigns based on data-driven decisions.
  </li>
  <li>
   Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
  </li>
  <li>
   Ability to work collaboratively with cross-functional teams and manage multiple stakeholders.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Join Us
  </strong>
 </p>
 <p>
  At ColendiBank, you&rsquo;ll play a key role in redefining the retail banking experience. We offer opportunities for professional growth in a collaborative, inclusive environment, contributing to a pioneering journey in the digital banking landscape.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Become a core part of our journey. Join ColendiBank as we build the future of digital banking.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   ColendiBank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
  </em>
 </p>
</div>


Digital Marketing and Growth Senior Manager

LEVELUP

<div>
 <p>
  LEVELUP performans odakl&inodot; dijital pazarlama &ccedil;&ouml;z&uuml;mleri sunan dinamik bir ajanst&inodot;r. Ekibimize kat&inodot;lacak, dijital reklamc&inodot;l&inodot;kla ilgili g&uuml;&ccedil;l&uuml; deneyime sahip ve stratejik yakla&scedil;&inodot;m&inodot; benimseyen Senior Performance Marketing Specialist ar&inodot;yoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Arad&inodot;&gbreve;&inodot;m&inodot;z Nitelikler:
 </p>
 <p>
  <br/>
 </p>
 <p>
  🔹 Deneyim: Dijital pazarlama ve performans reklamc&inodot;l&inodot;&gbreve;&inodot; alan&inodot;nda minimum 3 y&inodot;l deneyim.
 </p>
 <p>
  SEO alan&inodot;nda minimum 1 y&inodot;l deneyim
 </p>
 <p>
  🔹 Dijital Reklam Bilgisi: Google, Meta (Facebook, Instagram), TikTok, X (Twitter), Pinterest ve programatik reklamc&inodot;l&inodot;k hakk&inodot;nda ileri d&uuml;zey bilgi ve deneyim.
 </p>
 <p>
  🔹 Google Tag Manager: Geli&scedil;mi&scedil; d&ouml;n&uuml;&scedil;&uuml;m izleme ve kurulumlar&inodot;n&inodot; yapabilecek bilgi ve deneyim.
 </p>
 <p>
  🔹 Analitik Yetenekler: Google Analytics, Semrush ve di&gbreve;er analiz ara&ccedil;lar&inodot;yla veri analizinden rapor &ccedil;&inodot;kartabilme.
 </p>
 <p>
  🔹 &Idot;leti&scedil;im Becerileri: Hem ekip i&ccedil;inde hem de m&uuml;&scedil;terilerle g&uuml;&ccedil;l&uuml; ileti&scedil;im becerileri ve &ccedil;ok iyi sunum yapma yetene&gbreve;i.
 </p>
 <p>
  🔹 Stratejik D&uuml;&scedil;&uuml;nme: Reklam performans&inodot;n&inodot; art&inodot;rma stratejileri geli&scedil;tirebilen, yenilik&ccedil;i ve sonu&ccedil; odakl&inodot; yakla&scedil;&inodot;m.
 </p>
 <p>
  🔹 &Idot;leri D&uuml;zey Raporlama: Performans verilerini analiz ederek kapsaml&inodot; raporlar haz&inodot;rlama ve stratejik &ouml;neriler sunma yetene&gbreve;i.
 </p>
 <p>
  🔹 Geli&scedil;im Odakl&inodot;: Dijital pazarlama alan&inodot;ndaki yenilikleri takip eden ve kendini s&uuml;rekli geli&scedil;tiren.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Sundu&gbreve;umuz Olanaklar:
 </p>
 <p>
  <br/>
 </p>
 <p>
  🔸 Yarat&inodot;c&inodot; ve enerjik bir ekip ortam&inodot;.
 </p>
 <p>
  🔸 S&uuml;rekli b&uuml;y&uuml;yen ve geli&scedil;en bir ajans i&ccedil;erisinde b&uuml;y&uuml;k projelere imza atma imkan&inodot;.
 </p>
 <p>
  🔸 Kendi yeteneklerinizi ve kariyerinizi geli&scedil;tirmeniz i&ccedil;in s&uuml;rekli e&gbreve;itim ve destek.
 </p>
 <p>
  🔸 &Idot;lham verici ve yenilik&ccedil;i projeler.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Ba&scedil;vuru i&ccedil;in:
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Idot;lgili pozisyon hakk&inodot;nda daha fazla bilgi almak ve ba&scedil;vuru yapmak i&ccedil;in CV&rsquo;nizi info@levelup.email adresine g&ouml;nderebilirsiniz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Idot;&ccedil;inizdeki performans odakl&inodot; lideri ar&inodot;yoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  LEVELUP ile kariyerinizde seviye y&uuml;kseltmek i&ccedil;in ba&scedil;vurular&inodot;n&inodot;z&inodot; bekliyoruz.
 </p>
 <p>
  <br/>
 </p>
</div>


Senior Performance Marketing Specialist

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE &amp; OVERALL RELEVANCE FOR THE ORGANIZATION</p><p>
:
</p></div><div>Ensure brand presence (global footprint) and sell-through at store level across all our Direct to Consumer (DTC) Channels (Own Retail, Factory Outlets and Franchise) within Turkey, via implementing plans at window, ISC, POS/POP, campaign pillars, aiming for retail excellence.</div>
<div>
Ensure seamless coordination and cooperation between global design agency, local print agency, VM team and channel teams while planning and executing retail marketing plans including responsibility for consumer activations that drive store traffic.</div><br>
<div></div>
<div>
Contribute to the creative processes that are run with various agencies, providing input to plans and coordinating brief, debrief, execution and post analysis stages.</div><br>
<div></div>
<div><p>
KEY RESPONSIBILITIES:
</p></div><ul><li>Provide input to the development of the overall local go-to-market plan against channel, account, store specific requirements</li>
<li>Update campaign calendar via coordination with HUB, CTC, Merch teams</li>
<li>Prepare local window activation &amp; In Store communication briefs in line with the global toolkits</li>
<li>Create and enhance agency and partner relationships; brief and debrief agencies to finalize the local assets, in terms of design and material</li>
<li>Ensure timely delivery and correct usage of all assets
</li><li>Cooperate with VM and DTC teams to ensure excellence at all executions</li>
<li>Analyze campaign KPIs, suggest action where needed
</li><li>Implement marketing activation plans for campaign / account specific needs by combining toolkit guidance with tailor-made ideas</li>
<li>Support new store openings and refits by a collaborative approach and deliver trade marketing assets on time in full</li>
<li>Track budget for all trade marketing executions</li></ul><br>
<p></p>
<div><p>
REQUISITE EDUCATION AND EXPERIENCE:
</p></div><ul><li>Minimum 3 years of experience in retail and/or trade marketing disciplines</li>
<li>Bachelors in related field required</li>
<li>Previous experience working in a global &amp; local matrix organization required</li>
<li>Consumer and/or sporting goods industries experience preferred</li>
<li>Strong interpersonal and influencing skills (e.g., relationship management, facilitation, coordination of cross functional project teams)
</li><li>Ability to provide input to and implement strategy</li>
<li>Creativity and attention to detail</li>
<li>Previous experience working with various agencies (creative, print, activation, event)</li>
<li>Language skills : Fluent in English (verbal and written)</li>
<li>IT skills : Outlook and Word: Basic; Excel and PowerPoint: advanced</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Senior Specialist Trade Marketing
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Brand Management &amp; Communications
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>537022
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 6, 2025</div></div></div></div></div></div></div>

Senior Specialist Trade Marketing

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