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senior product marketing manager pro experience

LawnStarter

<div><p><b>About LawnStarter</b></p><p>
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services.</p><p></p><p><b>
About Pro Experience</b></p><p>
Our marketplace runs on supply. We have 10,000+ active Pros across the country, and their engagement, quality, and retention directly determine whether we can capture demand and grow. Right now, the supply is fragile, roughly 60% of onboarded Pros never complete a first job, and we're losing millions of dollars in annual revenue because we don't have enough Pros in the right places.</p><p>
The Pro Experience function exists to close that gap. This is the team that most deeply understands what Pros experience, what they need to succeed, and what makes them stay, and translates that understanding into communications, programs, and internal advocacy that move supply metrics.</p><p></p><p><b>
The Role</b></p><p>
You'll own how LawnStarter communicates with Pros, across every touchpoint, across the full lifecycle, with a clear goal: more Pros succeeding on the platform.</p><p>
Today, most Pros experience LawnStarter as a job board, work comes in, they do it, they get paid. You'll change that. You're building the communications experience that makes Pros feel like LawnStarter is invested in their success: a platform that helps them grow their business, get better at their craft, and earn more over time. That's the brand you're building, not for homeowners, but for the 10,000+ small business owners who power the marketplace.</p><p>
This isn't a traditional CRM role or a brand role. It's supply-side product marketing. You're designing the communications experience that keeps our supply base activated, informed, motivated, and growing. That means owning the strategy for Pro-facing communications across in-product messaging, community, help content, incentive programs, and internal Pro advocacy with execution support from cross-functional partners.</p><p></p><p><b>
What makes this role different:</b></p><ul><li><b>The timing is right.</b> We're profitable and growing 30%+ YoY. Bettermode is our community, incentives, and training hub for Pros. And we've built Brain, an internal knowledge system powered by AI that accelerates how we research, build, and ship. The pieces are in place, what's missing is the strategic and hard working owner who connects them into a coherent Pro experience.</li><li><b>You're building the infrastructure.</b> There's no documented Pro positioning statement, no messaging playbook to inherit. You'll design the processes, not just run them.</li><li><b>Your north star is supply, not engagement.</b> Open rates and community posts are proxies. The real question is: are more Pros completing their first job? Are they active at 30, 60, 90 days? Are high-quality pros churning? Are they succeeding?</li><li><b>You'll be the internal voice of the Pro. </b>Product, Ops, and Support will come to you when they need to understand how Pros will react to something. You'll push back when the company is about to do something that will land wrong.</li></ul><p></p><p><b>
What You'll Own</b></p><ul><li><b>In-product messaging: </b>Partner with Product to design and maintain the system for Pro-facing in-app communications, communicating platform changes, incentives, and performance data at the right moments in the Pro journey.</li><li><b>Community, upskilling &amp; brand voice: </b>Pro community building in Bettermode, which includes engagement strategy, content cadence, and the tone of voice for all Pro-facing communications. Pros are small business owners, not gig workers, the voice should reflect that. Define the vision for Pro Academy (training, upskilling, potential partnerships like Greenius); work with partners on content production and delivery.</li><li><b>Pro help content: </b>Strategy for the knowledge base, FAQs, and how-to content that let Pros find answers without contacting support. Work with PMs on help content for feature launches and platform changes. Measure success by deflection, not just views.</li><li><b>Internal Pro advocacy:</b> Own the Pro listening system, interviews, call reviews, Bettermode monitoring, support trend analysis, and route insights to product, ops, and support in ways that drive actual decisions.</li><li><b>Gamification &amp; incentive programs: </b>Own how challenges, badges, and tier-based incentive programs are communicated to Pros across the full lifecycle, from early activation through long-term retention. Product and Data design the incentive structures; you ensure Pros understand, engage with, and are motivated by them.</li></ul><p></p><p><b>
Problems to Solve</b></p><p><b>
60% of onboarded Pros never complete a first job.</b></p><p>
They sign up, complete onboarding (often same-day), enter the Intro tier, and then disappear. The supply math is stark: of every 30 Pro leads acquired, only 1 becomes a valuable active Pro. This is the single biggest supply lever available, and it's currently unowned.</p><p><b>
Pro communications are fragmented.</b></p><p>
In-product messaging, email sequences, Bettermode posts, and help articles are managed across three different teams with no unified voice or strategy. Pros get inconsistent signals about how the platform works, what they should do next, and what the rules are. That inconsistency erodes trust.</p><p><b>
Pro feedback doesn't flow back to decisions.</b></p><p>
We hear from Pros constantly, through support tickets, community posts, NPS surveys, direct calls. But there's no systematic process for capturing, synthesizing, and routing those insights to decision-makers.</p><p><b>
High-value Pros eventually build their own businesses, and we lose them.</b></p><p>
Our best Pros reach the highest tiers, build strong customer relationships, and develop recurring revenue. At some point, the calculus shifts: they have enough of their own customers that the platform's value proposition needs to be actively reinforced. Right now, no one owns the communications that make the case for why high-performing Pros should stay and grow with us. This is the hardest retention problem in the role, and it starts with understanding what these Pros actually need to hear.</p><p></p><p><b>
What Success Looks Like (Year 1)</b></p><ul><li><b>More onboarded Pros complete their first job</b> Significant improvement (5+ percentage points) in 30-day activation rate.</li><li><b>Pros sentiment is measurably improving. </b>You&rsquo;ve established the baseline and can show the trend.</li></ul><p></p><b><br>
Requirements</b><p><b><br>
Who You Are</b></p><p><b>
You've developed genuine expertise on a supply-side or creator-side user segment by listening directly.</b> Not from dashboards, from conversations, call reviews, community participation, and direct contact. You can name something specific you learned that surprised you and used it to change something internally. This is the most important thing you'll bring to this role. This is unlikely to be a good fit if your &quot;user expertise&quot; is primarily quantitative, data matters, but this role requires knowing things that don't show up in a funnel.</p><p><b>
You write for real people, not for corporate approval. </b>Your Pro-facing copy is clear, warm, and direct, not full of platform jargon or hollow encouragement. You know the difference between a message that earns attention and one that gets scrolled past, and you have examples you're proud of. This is unlikely to be a good fit if your writing background is primarily internal documents, executive summaries, or B2B content.</p><p><b>
You connect communications to outcomes.</b> You don't measure success by sends or opens, you ask whether behavior changed. You can trace a message or sequence back to a supply outcome, or explain why you can't yet and what you'd need to measure it. This is unlikely to be a good fit if your analytics stop at engagement metrics.</p><p><b>
You influence without authority. </b>Your impact runs through Product, Ops, and Support, teams you don't control. You're comfortable building the case, presenting the data, and making it easy for partners to say yes. You've changed how a team made a decision by surfacing insights they didn't have. This is unlikely to be a good fit if you need direct control over execution to feel accountable for outcomes.</p><p><b>
You build from scratch. </b>No playbook, no existing systems, no defined lanes. You'll design the processes, not just run them. That's energizing to you, not stressful. This is unlikely to be a good fit if you thrive in mature, well-documented environments with established workflows.</p><p><b>
AI-native.</b> You've used AI tools to scale content creation, synthesize qualitative feedback, or automate communications workflows, and you can show the output. You experiment and iterate, not just prompt. This is unlikely to be a good fit if you treat AI as a novelty or use it only for the occasional first draft.</p><p></p><p><b>
This Role Is NOT</b></p><ul><li><b>A CRM execution role.</b> Lifecycle comms are part of the picture, but you're also owning in-product messaging, community, help content, gamification, and internal advocacy. Pure email/SMS management is a fraction of the job.</li><li><b>A homeowner marketing role.</b> This is supply-side. You're communicating with Pros, not customers. If your experience is primarily consumer acquisition or B2C retention, you'd be switching contexts significantly.</li><li><b>A product management role.</b> You'll partner with Product and influence the Pro App roadmap through data and advocacy, but you don't own it.</li><li><b>A people management role.</b> This is a senior IC position. Broad scope and cross-functional influence, but no direct reports.</li></ul><p></p><b><br>
Benefits</b><ul><li><br>
<b>Base salary: </b>$120k-$150k</li><li><b>Equity: </b>Stock options, Pro supply is one of the most critical levers in the business, and the person who owns how we communicate with that supply is investing in company value directly</li><li><b>Healthcare: </b>Medical, dental, and vision coverage</li><li><b>Location: </b>Fully remote (US-based), this role requires deep qualitative work, direct Pro listening, and async cross-functional collaboration; remote works because outputs are measured, not hours</li><li><b>PTO: </b>Flexible time off policy</li></ul><p></p><p><b><i>
LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment.</i></b></p></div><p></p>

Senior Product Marketing Manager, Pro Experience

Starbucks

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  Now Brewing &ndash; group manager, marketing! #tobeapartner
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 From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
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 As a Group Marketing Manager, you will guide a team that leads the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will influence and collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to engage our customers at all points along the customer journey.
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 In this highly visible role, you will be the integrated marketing leader responsible for driving our seasonal go-to-market plans against our financial targets. This is a great opportunity for an experienced marketer and servant leader to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.
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  As a
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    group manager, marketing
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   Lead the development and execution of multi-channel marketing campaigns that are rooted in business and consumer insights. Distill data from disparate sources (Finance, Menu, Analytics, Social, Media, PR) into compelling strategic recommendations and customer-facing stories that are focused on delivering both short-term and long-term marketing goals.
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   Own every detail of business performance and trends. Interface with Finance and Insights teams to understand performance drivers and tailor our marketing campaigns to achieve financial goals.
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   Input into product development briefs in partnership with the Product Innovation team to influence product roadmap and communications strategy for long-term pipeline.
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   Lead marketing campaign strategy, development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.
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   Develop and implement marketing research plans in partnership with Consumer Insights to inform strategic briefs and go-to-market strategies.
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   Proactively identify new customer opportunities to drive business growth, engagement and brand relevancy throughout the year.
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   Present strategic recommendations in cross-functional leadership forums to secure alignment at all levels (up to SVP).
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   Author marketing campaign briefs that drive channel prioritization and creative execution. Lead our integrated agency team through creative briefing and development, in partnership with internal channel marketing leads to ensure creative output is on brief.
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   Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.
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   Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
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   Identify continuous improvement opportunities (process, ways of work) and drive necessary conversations in partnership with Marketing PMO to resolve conflicts and implement new solutions.
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   Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.
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  We&rsquo;d Love To Hear From People With
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   6&ndash;10+ years of progressive experience in marketing, product, or brand management, with a proven track record of driving business growth.
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   3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
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   Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
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   Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
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   Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
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   Bachelor&rsquo;s degree or equivalent experience; MBA preferred.
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   Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI.
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   Adept at navigating ambiguity and making high-impact decisions under pressure.
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   Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.
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 As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor&rsquo;s degree through Arizona State University&rsquo;s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
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   If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
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 The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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 We believe we do our best work when we're together, which is why we're onsite four days a week.
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  Join us and inspire with every cup. Apply today!
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  Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
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  Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
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  Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at
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  applicantaccommodation
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  or 1(888) 611-2258.
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group manager, Marketing

Amazon.com

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Amazon Ads enables businesses all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help our customer&rsquo;s grow awareness of their brand, inspire discovery, and increase brand loyalty.<br>
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A strategically important part of our charter is to help small &amp; mid-sized businesses (SMBs) reach new audiences and accelerate business growth through our suite of self-service advertising products (Sponsored Products, Sponsored Brands, Sponsored Display, Brand Stores, and Sponsored TV). Our team is tasked with building marketing programs that increase awareness of our ad solutions while solving for key customer pain points that accelerate product adoption and ensure advertiser success.<br>
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Specifically, we are looking for a high performing Sr. Marketing Manager who will own the development, execution, and impact of our marketing &amp; creative programs for Sponsored Products. As a Sr. Creative Marketer, you will be responsible for the development of strategy and own end-to-end content creation with a focus on mid/long form marketing &amp; educational content (written &amp; video). In this role, your campaigns will help SMB advertisers to overcome key barriers to entry, and ensure they have access to easily discoverable educational content that builds best practices and advertiser success.<br>
<br>
The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement, and optimize compelling campaigns that drive advertiser acquisition and retention. To be successful you&rsquo;ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, and enthusiastic about using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating compelling experiences through marketing, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.<br>
<br>
Key job responsibilities<br>
<ul><li>Define the overall SMB marketing &amp; creative strategy to increase awareness and utilization of Sponsored Products (audience segmentation, creative/content strategy, channel strategy, and marketing calendar)</li><li>Create on-brand, best in class content, tailored to appropriate customers to effectively build acquisition campaigns</li><li>Own end-to-end campaign management from ideation to execution and measurement</li><li>Audit existing content and identify gaps in content assets</li><li>Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals</li><li>Analyze, report on, and optimize against key performance metrics</li></ul></div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>Bachelor's degree</li><li>7+ years of professional non-internship marketing experience</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions</li><li>Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)</li><li>Experience presenting creative concepts effectively to senior executives</li><li>Experience managing multiple projects and meeting aggressive deadlines</li><li>Can work proactively and independently, meet deadlines, and deliver on projects and tasks</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, NY, New York - 155,400.00 - 210,300.00 USD annually<br>
USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually</div><p></p>

Sr. Marketing Manager, Global SMB, Amazon Ads

TE Connectivity

<p></p><div><div><div><div><div><div><div><div><div><p>Product Management acts as a &ldquo;mini&rdquo; GM, driving the overall product strategy, business leadership, supply chain setup, and product roadmaps to achieve revenue and gross margin targets that enable the long-term competitiveness and success of a product line. This individual will develop and implement strategies for new business opportunities, including identifying growth opportunities within key existing accounts and developing relationships with emerging customers and market segments. This will be an individual contributor role, leading a sizeable P&amp;L under a portfolio leader.</p>
<p>
This role requires good strategic thinking, experience working across regions, and a strong proactive work ethic. The role owner must collaborate closely and cross-functionally with colleagues in Sales, Engineering, Operations, and Marketing to achieve alignment and drive the business's successful growth.</p><br>
<p></p>
<p><b>
*****The ideal candidate will reside within a one-hour drive from the Seattle, WA metro area*****</b></p><p><br>
<b>
Key Responsibilities:</b></p>
<ul><li>Develop and execute the global 5-year strategic plan to accelerate profitable growth for the product portfolio and drive associated comprehensive communication and cross-functional team alignment.</li><li>Interact with the customer(s) to understand their strategy and product requirements to drive internal development activities supporting their needs.</li><li>Lead cross-functional team to deliver major customer programs from bid preparation through to production within budget and time limitations, in accordance with technical specifications, and in fulfillment of profit objectives.</li><li>Develop product roadmaps that align with business strategy and work with engineering and operations in the development of new products to meet current and future customer requirements.</li><li>Manage the product portfolio lifecycle and continuously drive streamlining initiatives to optimize the Product Portfolio.</li><li>Provides reports and updates to senior management or other stakeholders.</li></ul></div></div><div><div><div><b>
What your background should look like:</b></div>
</div><div><p><b>
Key Qualifications:</b></p>
<ul><li>5+ years of product management, sales, strategy, or similar experience.</li><li>Relevant product or industry experience desired.</li><li>4-year technical degree required.</li><li>Advanced degree (MBA) or relevant P&amp;L management experience preferred.</li><li>Strong business acumen with an ability to understand technically complex concepts.</li><li>Creative and innovative thinker able to provide input on the development of the product strategies and the relevant business plans.</li><li>Proven ability to multitask and drive results in a dynamic, high-paced environment.</li><li>Strong interpersonal, planning, organization, and teamwork skills.</li><li>Experienced leader with an ability to influence cross-functional teams and to build strong relationships both internally and externally.</li><li>Advanced presentation skills with the ability to effectively communicate complex concepts to foster understanding and acknowledgement of critical information both up and down the organization.</li><li><b>Strong preference for the role to be based in Seattle, WA.</b></li></ul></div></div><div><div><div><b>
Competencies</b></div>
</div><div><div>Values: Integrity, Accountability, Inclusion, Innovation, Teamwork</div></div></div></div>
</div></div></div></div><div><div><div><div><div><b>COMPENSATION</b><br>
<ul><li>Competitive base salary commensurate with experience: $139,300 - $209,000 (subject to change dependent on physical location)</li><li>Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.</li><li>Total Compensation = Base Salary + Incentive(s) + Benefits</li></ul><b>
BENEFITS</b><br>
<ul><li>A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.</li></ul></div>
<p><b>
EOE, Including Disability/Vets</b></p><br>
<p></p>
<p><b>
IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD</b><br>
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity <b>never requests payment or fees</b> from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come <b>only from actual email addresses ending in @te.com</b>. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.</p>
</div></div></div></div><div><div><p><b>Job Locations:</b></p>
</div></div><div><div><div><div><p>United States</p><br>
</div></div></div></div><div><div><div><div><b>Posting City: </b>Seattle
</div></div></div></div><div><div><div><div><b>Job Country: </b>United States
</div></div></div></div><div><div><div><div><b>Travel Required: </b>10% to 25%
</div></div></div></div><div><div><div><div><b>Requisition ID: </b>147466
</div></div></div></div><div><div><div><div><b>Workplace Type:
</b></div></div></div></div><div><div><div><div><b>External Careers Page: </b>Sales &amp; Marketing</div></div></div></div></div></div><div></div>

PRODUCT MANAGER IV (Remote - Seattle, WA)

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><p>
We are seeking a talented, highly motivated, business development leader to engage with onsite marketing teams and F2 special projects to drive visibility and adoption of F2 products on Amazon. This role will be responsible for directly managing content campaigns, talent partnerships and representing the needs of these partners across our department. This role will also be highly focused on translating IRL events onsite, thus experience working with onsite marketing leads is a plus. As an F2 Special Projects Manager for Amazon Fashion, Sports and Outdoors, you will influence and build upon the success we have had with existing properties and talent to drive revenue, new customers and collaborative opportunities with Amazon&rsquo;s strategic businesses and programs (ex. AWS, Ads). Using your deep knowledge of talent partnerships and social campaigns and a solution-oriented mindset you will collaborate with and influence our product teams to develop innovative integrations which help unlock new opportunities for Amazon.<br>
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Key job responsibilities<br>
Own Content Strategy and Execution<br>
Develop and execute integrated content campaigns that drive measurable revenue growth and new customer acquisition across Fashion, Sports, and Outdoors. Define campaign objectives, success metrics, and optimization strategies. Deliver quarterly business reviews demonstrating ROI and impact on key business metrics.<br>
<br>
Build and Scale Talent Partnerships<br>
Source, negotiate, and activate strategic talent partnerships that expand F2's reach into new customer segments. Own the full partnership lifecycle from identification through contract execution and performance measurement. Establish repeatable frameworks for evaluating partnership opportunities and measuring creator impact.<br>
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Translate Physical Events to Digital Experiences<br>
Design and implement strategies that convert IRL event momentum into sustained onsite engagement. Partner with marketing leads to create integrated experiences that bridge physical and digital touchpoints. Own the measurement framework that connects event participation to customer behavior and sales.<br>
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Drive Cross-Business Revenue Opportunities<br>
Identify and close collaborative deals with AWS, Ads, and other strategic Amazon businesses. Build business cases that demonstrate mutual value creation. Own relationship management and quarterly goal-setting with partner teams.<br>
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Influence Product Roadmap<br>
Advocate for partner and customer needs in product development discussions. Propose and pressure-test new integration concepts that unlock revenue opportunities. Translate market insights into actionable product requirements that drive adoption.</p><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>5+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion</li><li>Experience managing and measuring marketing performance in various channels</li><li>Bachelor's degree or equivalent</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience managing external partners to develop marketing programs</li><li>Experience presenting ideas to various levels of an organization to gain support for initiatives</li><li>Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices</li><li>Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, NY, New York City - 120,000.00 - 179,600.00 USD annually<br>
USA, NY, New york city - 120,000.00 - 179,600.00 USD annually<br>
USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually<br>
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually</div><p></p>

Product Marketing Manager, Fashion & Fitness

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><p>
Application deadline: Apr 16, 2026<br>
<br>
At Amazon, we're not just broadcasting live sports &mdash; we're reinventing the world of live sports advertising. The Advertising in Live Events (ALE) team sits at the intersection of Amazon's premium sports and entertainment content and our world-class advertising platform. We move fast, build big, and own our outcomes end-to-end.<br>
<br>
We're looking for a strategic, execution-obsessed Senior Program Manager to join our team as a Senior Live Events Property Manager &mdash; a role where you'll be the single-threaded owner for a portfolio of high-profile, complex live sports properties and a key driver of how Amazon shapes the future of live event advertising globally.<br>
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Drive strategic vision and execution: You'll own the end-to-end strategy and execution for your properties &mdash; from multi-year roadmap planning through launch, optimization, and continuous innovation. You'll define success metrics, identify growth opportunities, and influence product and business strategy across global live events.<br>
<br>
Lead through influence and complexity: Partner with and influence senior leaders across Sales, Monetization, Product, Engineering, and Operations teams to deliver flawless ad experiences for some of the most-watched live events on the planet. You'll navigate ambiguity, resolve cross-organizational conflicts, and drive alignment across competing priorities.<br>
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Think strategically, mentor operationally: Beyond managing your own portfolio, you'll serve as a thought leader and mentor to other property managers, establishing best practices, scaling processes, and raising the bar for the entire team. You'll identify systemic improvements and drive organizational change.<br>
<br>
Make transformational impact: Your work directly shapes advertiser outcomes, viewer experiences, and Amazon's position as the premier destination for live sports advertising globally. You'll own business-critical launches and drive measurable revenue impact.<br>
<br>
If you're energized by complexity, thrive in ambiguous environments, excel at influencing senior stakeholders, and want to work on programs that millions of people experience in real time &mdash; this is the role for you.<br>
<br>
About the team<br>
The Advertising in Live Events (ALE) team sits at the intersection of premium sports and entertainment content and Amazon's advertising business. We are a fast-growing, cross-functional team responsible for the end-to-end lifecycle of advertising across Amazon's live sports properties. Our team spans Property Management, Product, Go-to-Market and Engineering, working together to deliver innovative ad experiences for advertisers and viewers alike. We are builders and owners &mdash; moving quickly, solving complex problems, and raising the bar on what live event advertising can be. Join us as we scale and shape the future of live sports advertising at Amazon.</p><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>5+ years of program or project management experience</li><li>Experience using data and metrics to determine and drive improvements</li><li>Experience owning program strategy, end to end delivery, and communicating results to senior leadership</li><li>Bachelor's degree or equivalent</li><li>Experience with ad serving platforms, advertising technology systems, or media operations platforms</li><li>Demonstrated ability to influence without authority and drive alignment across competing organizational priorities</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>7+ years of program or project management experience</li><li>Project Management Professional (PMP) or equivalent certification</li><li>Experience managing global advertising programs across multiple countries and regions</li><li>Deep knowledge of live streaming, production operations, or broadcast advertising workflows</li><li>Proven track record of mentoring and developing other program managers or team members</li><li>Experience working directly with Director and VP-level stakeholders to shape business strategy</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, CO, Denver - 115,600.00 - 160,000.00 USD annually<br>
USA, WA, Seattle - 115,600.00 - 160,000.00 USD annually</div><p></p>

Live Events Property Manager, Advertising in Live Events

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Amazon Games is seeking a Principal Product Manager &ndash; Technical to strengthen how games connect across Amazon&rsquo;s ecosystem and build scalable, repeatable integration strategies that drive customer growth. In this role, you will drive strategic initiatives that shape how games surface across Amazon. Example projects may include helping to define the games long-term roadmap, identifying high-impact entry points, improving discovery and access, and creating seamless cross-entertainment experiences.<br>
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This role operates at the intersection of multiple Amazon organizations, including Fire TV, Prime, and Prime Video. You will work across these teams to unlock synergies, align priorities, and establish scalable mechanisms for collaboration.<br>
The ideal candidate has a mix of strategy, product, and business development skills and can translate broad, ambiguous opportunities into clear product direction and execution. They are comfortable navigating organizational complexity, building alignment where none exists today, and creating systems that scale. They understand that success is not defined by individual launches, but by building a repeatable flywheel that compounds.<br>
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Key job responsibilities<br>
<ul><li>Identify and prioritize high-impact integration and partnership opportunities across Amazon to expand reach and engagement for games</li><li>Define and drive flywheel strategy and roadmap, translating broad opportunities into clear, executable initiatives</li><li>Influence and shape business strategy through data-driven insights that balance customer needs with long-term business impact</li><li>Serve as a trusted advisor to senior leadership, particularly in ambiguous or emerging areas where strategy is still being formed</li><li>Establish and own cross-org mechanisms (e.g., QBRs, roadmap reviews, goal alignment) to drive visibility, accountability, and execution across teams</li><li>Build and manage strong partnerships across Amazon, aligning incentives and driving shared outcomes with partner teams</li><li>Identify, synthesize, and apply emerging trends in gaming, media, and technology to inform product direction</li></ul><br>
About the team<br>
Amazon Luna is a cloud gaming service that makes it easy for anyone to play high-quality games on the devices they already own&mdash;including Fire TV and tablet devices, smartphones, tablets, web browsers, select smart televisions from LG and Samsung, and more-with no need to purchase new gaming consoles or equipment. Luna brings more than 50 games to Prime members at no additional cost, including GameNight, an evolving collection of more than 25 approachable, local multiplayer games designed to bring friends and family together in the living room. To play GameNight titles, simply scan a QR code on your TV and your smartphone becomes your controller. With simple and responsive touchscreen inputs and support for multiple local players, GameNight offers and easy and approachable way to play whether you&rsquo;re an experienced gamer of a casual fan.</div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>8+ years of product or program management, product marketing, business development or technology experience</li><li>Bachelor's degree</li><li>Experience with feature delivery and tradeoffs of a product</li><li>Experience owning/driving roadmap strategy and definition</li><li>Experience with end to end product delivery</li><li>Experience contributing to engineering discussions around technology decisions and strategy related to a product</li><li>Experience technical product management</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience working directly with Engineers on product enhancements</li><li>Experience in project management methodologies, business analysis, or process improvement</li><li>8+ years of Games Industry (supporting title Development, Release, or Live Ops) experience, or a MBA and 5+ years of working cross functionally with tech and non-tech teams experience</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, CA, Culver City - 179,900.00 - 243,400.00 USD annually<br>
USA, NY, New York - 197,900.00 - 267,800.00 USD annually<br>
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually</div><p></p>

Principal Product Manager - Tech, Amazon Games GenAI & Strategic Initiatives

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