seo country lead - türkiye Jobs in Istanbul

seo country lead - türkiye

seo specialist

digital marketing executive Jobs in Istanbul

digital marketing executive

dijital pazarlama uzmanı (google ads – meta ads – seo) Jobs in Istanbul

dijital pazarlama uzmanı (google ads – meta ads – seo)

execution specialist

seo expert

Smile Hair Clinic

<div>
 
 Open since
 
 2018
 
 , Smile Hair Clinic operates from a seven-story, stylishly designed, high-tech clinic building in Istanbul's financial district, staffed by over
 
 150
 
 trained staff. The quality and excellence of hair transplantation procedures are based on rigorous training procedures and the
 
 True&trade; Philosophy
 
 success criteria. Every Smile team member is a highly trained and proven expert.
 
 
 
 
 
 We are looking for an
 
 "SEO Executive"
 
 to join our growing team.
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 
 &bull; Graduated from relevant departments of universities
 
 
 &bull; At least 7 years of digital marketing and SEO experience, preferably focused on agencies and healthcare sectors
 
 
 &bull; Advanced knowledge of technical and content SEO
 
 
 &bull; Able to effectively use tools such as Google Analytics 4, Search Console, SEMrush, Ahrefs, Screaming Frog
 
 
 &bull; Familiar with CMS systems such as Wordpress, knowledgeable about HTML and technical SEO principles
 
 
 &bull; Able to make data-based decisions, think analytically
 
 
 &bull; Strong written and verbal communication skills in English (English content production/auditing experience is an advantage)
 
 
 &bull; Prone to teamwork, proactive and open to development
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 
 &bull; Creating and implementing short and long-term SEO strategies to increase organic traffic
 
 
 &bull; Conducting keyword analysis, competitor analysis, content gap analysis and SEO technical audits
 
 
 &bull; Improving the website's technical SEO infrastructure (page speed, mobile compatibility, indexing, etc.)
 
 
 &bull; Preparing SEO-compatible briefs for blog and page content, working in coordination with the content team and agencies
 
 
 &bull; Creating and implementing backlink strategies
 
 
 &bull; Preparing monthly and quarterly SEO performance reports (using tools such as Google Search Console, GA4, SEMrush, etc.)
 
 
 &bull; Working in coordination with agencies and guiding agencies when necessary
 
 
 &bull; Supporting patient acquisition processes with SEO contribution in the clinic-focused international health tourism competition
 
</div>

SEO Executive

CapsuleHR

<div>
 &Idot;la&ccedil;s&inodot;z Ya&scedil;am, sa&gbreve;l&inodot;kl&inodot; ya&scedil;am&inodot; merkeze alan yakla&scedil;&inodot;m&inodot;yla e-ticaret ve i&ccedil;erik taraf&inodot;nda organik b&uuml;y&uuml;meyi stratejik bir &ouml;ncelik olarak konumland&inodot;ran bir marka.
 
 
 Bu do&gbreve;rultuda, web sitesinin arama motorlar&inodot;ndaki g&ouml;r&uuml;n&uuml;rl&uuml;&gbreve;&uuml;n&uuml; g&uuml;&ccedil;lendirecek, organik trafik b&uuml;y&uuml;mesini u&ccedil;tan uca y&ouml;netecek bir
 
 SEO Specialist
 
 aray&inodot;&scedil;&inodot;nda.
 
 
 Bu rolde, yaln&inodot;zca anahtar kelimelerle de&gbreve;il;
 
 i&ccedil;erik kalitesi, teknik altyap&inodot; ve yapay zek&acirc; destekli arama davran&inodot;&scedil;lar&inodot;n&inodot; birlikte d&uuml;&scedil;&uuml;nerek
 
 SEO s&uuml;re&ccedil;lerinin tamam&inodot;n&inodot; sahiplenmesi beklenen bir ekip arkada&scedil;&inodot; aran&inodot;yor.
 
 
 SEO&rsquo;yu kurum i&ccedil;inde y&ouml;netecek, veriye dayal&inodot; kararlar alabilen ve organik b&uuml;y&uuml;menin sorumlulu&gbreve;unu &uuml;stlenebilecek bir profil hedefleniyor.
 
 
 
 Bu rolde seni nas&inodot;l bir deneyim bekliyor?
 
 
 
 &Idot;la&ccedil;s&inodot;z Ya&scedil;am&rsquo;da SEO Specialist, yaln&inodot;zca uygulay&inodot;c&inodot; bir rol &uuml;stlenmeyecek;
 
 organik b&uuml;y&uuml;menin sahibi
 
 olarak konumlanacak.
 
 
 E-ticaret ekibi i&ccedil;erisinde, web sitesinin organik performans&inodot;n&inodot; b&uuml;t&uuml;nc&uuml;l bir bak&inodot;&scedil; a&ccedil;&inodot;s&inodot;yla ele alacak; i&ccedil;erik, teknik SEO ve yapay zek&acirc; destekli arama kanallar&inodot;n&inodot; birlikte de&gbreve;erlendirecek.
 
 
 Bu rol, &ldquo;ajans y&ouml;neten&rdquo; bir pozisyon de&gbreve;il; s&uuml;reci do&gbreve;rudan y&ouml;nlendiren ve sahiplenen bir yap&inodot; sunuyor.
 
 
 Stratejinin kurulmas&inodot;, &ouml;nceliklerin belirlenmesi ve sonu&ccedil;lar&inodot;n verilerle takip edilmesi bu rol&uuml;n temel sorumluluk alanlar&inodot; aras&inodot;nda yer al&inodot;yor.
 
 
 
 G&uuml;nl&uuml;k i&scedil; ak&inodot;&scedil;&inodot;nda neler yap&inodot;yor olacaks&inodot;n?
 
 
 
 <ul>
 <li>
 Web sitesinin mevcut SEO performans&inodot;n&inodot; analiz eder, geli&scedil;im alanlar&inodot;n&inodot; belirlersin
 </li>
 <li>
 Anahtar kelime ve arama niyeti analizleriyle i&ccedil;eriklerin nas&inodot;l kurgulanmas&inodot; gerekti&gbreve;ine katk&inodot; sa&gbreve;lars&inodot;n
 </li>
 <li>
 SEO ve yapay zek&acirc; destekli arama trendlerini takip ederek i&ccedil;erik ve yap&inodot; taraf&inodot;nda iyile&scedil;tirme &ouml;nerileri geli&scedil;tirirsin
 </li>
 <li>
 Teknik SEO taraf&inodot;nda gerekli d&uuml;zenlemelerin planlanmas&inodot;na ve takibine destek olursun
 </li>
 <li>
 Organik trafik ve g&ouml;r&uuml;n&uuml;rl&uuml;k performans&inodot;n&inodot; raporlayarak elde edilen &ccedil;&inodot;kt&inodot;lar &uuml;zerinden i&ccedil;g&ouml;r&uuml; &uuml;retirsin
 
 
 </li>
 </ul>
 📍
 
 Lokasyon:
 
 
 
 Maslak &ndash; Veko Giz Plaza
 
 
 (&Idot;T&Uuml; Ayaza&gbreve;a Metro dura&gbreve;&inodot;na y&uuml;r&uuml;me mesafesinde)
</div>

SEO Specialist

Vayes Digital

SEO Uzmanı İş İlanı TanımıEtkin bir takımda olmak istiyorum kendimi geliştirmek ana hedefim diyorsan sende bize katıl!İlgili departmanımızda g&ouml;rev almak &uuml;zere aşağıdaki niteliklere uygun &lsquo;&rsquo;Arama Motoru Optimazasyonu (seo) uzmanı&rsquo;&rsquo; aramaktayız. Arama Motoru Optimizasyonu (SEO) alanında en az 2 yıl deneyime sahip ve referans sunabilen, SEO ara&ccedil;ları ve Google Analytics konusunda deneyimli, Tercihen Facebook Ads, Instgram, Google Adwords, Google Analytics ve diğer online ve mobil reklam mecralarını kullanarak kampanya y&ouml;netmiş, SEO takip ve raporlama ara&ccedil;ları konusunda deneyimli, Sosyal mecraları, SEO perspektifi ile değerlendirme tecr&uuml;besine sahip, Temel web teknolojileri hakkında bilgi sahibi (html, javascript, CSS), Global SEO trendlerini takip eden, Kişisel motivasyonu y&uuml;ksek, dinamik, sonu&ccedil; odaklı, Askerlikle ilişkisi bulunmayan, GEREKLİ BECERİ VE TECR&Uuml;BELER<ul><li>1-2 yıllık proje y&ouml;netimi ve m&uuml;şteri ilişkileri y&ouml;netimi tecr&uuml;besine sahip olmak</li><li>Takım &ccedil;alışmasına yatkın, beklemek yerine baskı yapmayı tercih etmek.</li><li>Yoğun mail trafiğine alışkın olmak</li><li>Hızlı &ccedil;&ouml;z&uuml;m &uuml;retebilmek</li><li>Kendini a&ccedil;ık net ifade edebilmek</li><li>Problemler karşısında motivasyonunu koruyabilmek</li><li>3. parti entegrasyonlarını sağlayacak d&uuml;zeylede html ve javascript bilgisi olması,</li><li>Digital ve sosyal medya d&ouml;n&uuml;ş&uuml;mlerini takip etmek</li><li>SEO stratejisi belirmek ve iyileştirmeler yapabilmek,</li><li>Siteleri SEO i&ccedil;in teknik a&ccedil;ıdan incelemek ve eksiklikleri belirleyip raporlamak,</li><li>Sitelerin sayfa başlıklarının, linklerinin ve i&ccedil;eriklerinin SEO uyumlu olmasını sağlamak,</li><li>Hesaplar ile ilgili d&uuml;zenli rapor oluşturmak ve &uuml;st y&ouml;netime iletmek,</li><li>Web sitesine gelen kullanıcı trafiğinin sayı ve kalite olarak y&uuml;ksek nitelikli olması i&ccedil;in gerekli arama motoru optimizasyon &ccedil;alışmalarını yapmak,</li><li>Data studio kullanabilmek</li></ul>İş T&uuml;r&uuml;: Tam zamanlı, Yarı zamanlı, Staj, Yeni mezunİş T&uuml;r&uuml;: Tam zamanlıBaşvuru Soruları:<ul><li>Remote &ccedil;alıştınız ve buna hazır mısınız ?</li><li>Marka başı &ccedil;alışma daha evvel yaptınız ve bu &ccedil;alışmaya a&ccedil;ık mısınız ?</li></ul>Deneyim:<ul><li>seo : 3 yıl (Zorunlu)</li></ul>

Seo Uzmanı

AŞK PIRLANTA

M&uuml;cevher sekt&ouml;r&uuml;nde estetik, kalite ve g&uuml;veni bir araya getiren Aşk Pırlanta olarak, dijital g&ouml;r&uuml;n&uuml;rl&uuml;ğ&uuml;m&uuml;z&uuml; g&uuml;&ccedil;lendirmek ve markamızı online d&uuml;nyada daha ileriye taşımak &uuml;zere ekibimize SEO Uzmanı arıyoruz.Genel Nitelikler<ul><li>SEO alanında en az 2 yıl deneyimli</li><li>Arama motoru algoritmaları, sıralama fakt&ouml;rleri ve g&uuml;ncellemeleri konusunda bilgi sahibi</li><li>On-page ve off-page SEO &ccedil;alışmalarında deneyimli</li><li>Anahtar kelime analizi, rakip analizi ve i&ccedil;erik optimizasyonu konularına h&acirc;kim</li><li>Google Analytics, Google Search Console ve benzeri SEO ara&ccedil;larını etkin kullanabilen</li><li>Teknik SEO (site hızı, mobil uyumluluk, indeksleme vb.) konularında bilgi sahibi</li><li>Analitik d&uuml;ş&uuml;nebilen, raporlama ve performans takibi yapabilen</li><li>Tercihen e-ticaret ve m&uuml;cevher/l&uuml;ks t&uuml;ketim sekt&ouml;r&uuml;nde deneyimli</li><li>Shopify altyapısına hakim</li></ul>İş Tanımı<ul><li>Aşk Pırlanta web sitesinin SEO stratejisini oluşturmak ve uygulamak</li><li>Organik trafiği ve arama motoru g&ouml;r&uuml;n&uuml;rl&uuml;ğ&uuml;n&uuml; artırmaya y&ouml;nelik &ccedil;alışmalar yapmak</li><li>İ&ccedil;erik, kategori ve &uuml;r&uuml;n sayfalarının SEO uyumunu sağlamak</li><li>Teknik SEO sorunlarını tespit etmek ve &ccedil;&ouml;z&uuml;m &ouml;nerileri sunmak</li><li>D&uuml;zenli performans raporları hazırlamak ve y&ouml;netime sunmak</li><li>G&uuml;ncel SEO trendlerini ve algoritma değişikliklerini takip etmek</li></ul>İş T&uuml;r&uuml;: Tam zamanlı, Yarı zamanlı, Ge&ccedil;ici, Kontratlı

SEO UZMANI

clickzone - Growth Marketing Agency

<div>
 
 Clickzone is a data-driven growth marketing agency that specializes in driving measurable results for businesses. They offer a comprehensive suite of services, including performance marketing, SEO, growth marketing, and data analytics. By leveraging advanced data analysis and tailored strategies, Clickzone helps businesses achieve their goals and foster sustainable growth. Join them on the road to growth, where every step is built for success.
 
 
 Tasks
 
 <ul>
 
 <li>
 Conducting SEO activities across various search engines (Google, Yandex, Bing, etc.),
 </li>
 
 <li>
 Performing keyword analysis, on-page optimization, and link-building activities,
 </li>
 
 <li>
 Evaluating data from Google Search Console and Google Analytics,
 </li>
 
 <li>
 Conducting competitor analysis using essential SEO tools such as Semrush and Ahrefs,
 </li>
 
 <li>
 Measuring SEO performance on a site and page basis,
 </li>
 
 <li>
 Communicating with and managing content agencies,
 </li>
 
 <li>
 Conducting site speed optimization and technical SEO improvements,
 </li>
 
 <li>
 Preparing projects related to on-site improvements aimed at increasing organic traffic and monitoring client actions,
 </li>
 
 <li>
 Keeping track of updates in digital marketing, evaluating their impacts, and reporting them,
 </li>
 
 <li>
 Preparing daily, weekly, and monthly reports,
 </li>
 
 <li>
 Converting analyses and reports into presentations and delivering them.
 </li>
 
 </ul>
 
 Requirements
 
 <ul>
 
 <li>
 Bachelor&rsquo;s degree in relevant fields (e.g., Business Administration, Engineering, etc.),
 </li>
 
 <li>
 Proficiency in Google Docs and Sheets, with reporting experience preferred,
 </li>
 
 <li>
 At least 1 year of experience in SEO,
 </li>
 
 <li>
 Preferably experienced in coding languages such as .js, HTML, and Python,
 </li>
 
 <li>
 Strong command of English,
 </li>
 
 <li>
 Excellent communication skills,
 </li>
 
 <li>
 Strong analytical thinking and problem-solving abilities,
 </li>
 
 <li>
 Strategic thinking and change management skills,
 </li>
 
 <li>
 Strong planning, organization, and responsibility awareness.
 </li>
 </ul>
</div>

Seo Specialist

Canva

<div>Job Description 
Join the team redefining how the world experiences design.
Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, v&iacute;tejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
As Canva scales, change continues to be part of our DNA, making each day exciting and dynamic. As part of this journey, we&rsquo;re looking for a passionate SEO Country Lead to join our International SEO team and drive growth in T&uuml;rkiye.
About the Role 
As SEO Country Lead for T&uuml;rkiye, you&rsquo;ll build and scale a market-specific SEO strategy - not follow a global playbook, but create one tailored to your region. You&rsquo;ll own the full SEO funnel across content, technical, and authority-building pillars, with a clear goal: help Canva reach 8&ndash;10% market penetration in the next 2&ndash;3 years.
You&rsquo;ll be embedded in your local Country team, working closely with the Country Manager as a strategic growth partner, while also contributing to Canva&rsquo;s global SEO engine via the Logged Out Experience (LOX) Group.
You&rsquo;ll be supported by a global network - including Regional SEO Leads, Technical SEOs, Product Managers, and Content Specialists - plus Canva&rsquo;s proprietary platforms and leading SEO tools. You&rsquo;ll also partner with your International SEO Strategist for coaching, alignment, and capability building.
This role is perfect for a strategist-operator hybrid &mdash; someone just as comfortable auditing a site as influencing cross-functional priorities, mentoring local talent, and shaping how Canva grows internationally.
What you&rsquo;ll do:<div>
Lead SEO Strategy in T&uuml;rkiye 
<ul><li>Own end-to-end SEO across technical, content, and authority pillars</li><li>Turn market insights into a high-impact roadmap aligned with Canva&rsquo;s goals</li><li>Monitor performance, adapt to user shifts, and focus on high-ROI initiatives</li><li>Represent SEO as a strategic voice in country planning</li></ul></div><div>
Build &amp; Grow a Local SEO Team 
<ul><li>Hire and lead SEO generalists, content creators, and outreach experts</li><li>Set clear goals, growth plans, and strong team rituals</li><li>Foster a culture of ownership, curiosity, and open collaboration</li></ul></div><div>
Be Canva&rsquo;s Market Expert 
<ul><li>Understand T&uuml;rkiye's platforms, user behaviour, competitors, and trends</li><li>Use data and user insights to validate SEO opportunities</li><li>Shape the roadmap for T&uuml;rkiye through competitive and market analysis</li></ul></div><div>
Drive Content &amp; Localisation Strategy 
<ul><li>Partner with localisation and design teams to create culturally relevant content</li><li>Focus on high-impact categories through a mix of localisation and original content</li><li>Customise scalable systems (templates, internal linking, AI tools) for local needs</li></ul></div><ul><li>️ Technical SEO &amp; Link Building</li><li>Ensure strong SEO foundations: site speed, hreflang, mobile, structured data, etc.</li><li>Collaborate with the i18n tech SEO team to solve localised technical challenges</li><li>Set link-building goals and manage outreach and partnerships to improve authority</li></ul><div>
Measure &amp; Report Impact 
<ul><li>Define KPIs that link SEO with business goals</li><li>Track sessions, signups, engagement, and visibility</li></ul>
-Share insights openly - what&rsquo;s working, what&rsquo;s not, and how you'll adapt</div><div>
Navigate the Future of Search 
<ul><li>Stay on top of AI discovery trends: ChatGPT, Claude, Perplexity, Google AI Overviews, etc.</li><li>Evaluate which channels (SEO, AI, social, etc.) drive the best ROI for your market</li><li>Test AI optimisation tactics for LLMs and share learnings with global teams</li></ul></div>
What we're looking for:<div>
Turkish Market Expertise 
<ul><li>Native Turkish speaker with business-level English</li><li>Deep understanding of local search habits and cultural context</li><li>Able to connect local insights to global business goals</li><li>Ideally based in Istanbul with some in-office time</li></ul></div><div>
Strategic Thinking &amp; Market Insights 
<ul><li>Able to assess markets and craft tailored strategies</li><li>Knows when to double down vs. pivot</li><li>Uses data and local insight to guide decisions</li></ul></div><div>
Proven SEO Leadership 
<ul><li>Led large SEO projects (500+ pages)</li><li>Strong across content, technical, and link-building SEO</li><li>Confident with tools like GA, GSC, SEMrush, Ahrefs, Screaming Frog, Deepcrawl, Looker, etc.</li></ul></div><div>
Trusted Collaborator 
<ul><li>Clear communicator who simplifies complexity</li><li>Builds trust and influences without formal authority</li><li>Comfortable embedding in cross-functional teams</li><li>Turns SEO work into business results leaders care about</li></ul></div><div>
Ownership Mindset 
<ul><li>Acts like an owner, not just an executor</li><li>Takes initiative and solves problems proactively</li><li>Comfortable with autonomy and accountability</li></ul></div><div>
Data-Driven Decision Maker 
<ul><li>Strong with data analysis and storytelling</li><li>Builds reporting frameworks and SEO-aligned KPIs</li><li>Transparent about what&rsquo;s working and what&rsquo;s not</li><li>Thrives in fast-paced, scaling environments</li><li>Builds supportive, high-trust team cultures</li></ul></div><div>
Future-Focused &amp; Adaptable 
<ul><li>Curious about emerging discovery channels (AI search, LLMs, etc.)</li><li>Comfortable experimenting in ambiguity</li><li>Thinks beyond SEO &mdash; understands discoverability across platforms</li><li>Already testing Canva visibility in tools like ChatGPT, Perplexity, Google AI Overviews</li></ul></div>
About the team 
At Canva, our mission is to empower everyone to design, on any platform. Since 2013, we've grown into one of the world&rsquo;s fastest-growing startups - and we&rsquo;re just getting started.
International is now Canva&rsquo;s biggest growth engine. To reach our goal of 1 in 5 internet users each month, we&rsquo;re shifting from English-led playbooks to truly local strategies.
The SEO group spans the globe with keyword researchers, technical SEO specialists, content specialists, copywriters, engineers, data analysts, designers, and operations specialists. As SEO Country Lead for T&uuml;rkiye, you'll be part of the Logged Out Experience (LOX) Group and International Supergroup, working in a dual alignment model - embedded in your Country team locally while contributing to Central SEO globally.
Other stuff to know
Please submit your application &amp; resume in English.
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are predominantly conducted virtually.
We celebrate all types of skills and backgrounds at Canva so even if you don&rsquo;t feel like your skills quite match what&rsquo;s listed above - we still want to hear from you!
Check out lifeatcanva.com for more info.</div>

SEO Country Lead - Türkiye

<div>
 
 Job Description
 
 
 
 
 Join the team redefining how the world experiences design.
 
 
 
 
 Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, v&iacute;tejte!
 
 
 
 Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
 
 
 As Canva scales, change continues to be part of our DNA, making each day exciting and dynamic. As part of this journey, we&rsquo;re looking for a passionate SEO Country Lead to join our International SEO team and drive growth in T&uuml;rkiye.
 
 
 
 About The Role
 
 
 
 As SEO Country Lead for T&uuml;rkiye, you&rsquo;ll build and scale a market-specific SEO strategy - not follow a global playbook, but create one tailored to your region. You&rsquo;ll own the full SEO funnel across content, technical, and authority-building pillars, with a clear goal: help Canva reach 8&ndash;10% market penetration in the next 2&ndash;3 years.
 
 
 You&rsquo;ll be embedded in your local Country team, working closely with the Country Manager as a strategic growth partner, while also contributing to Canva&rsquo;s global SEO engine via the Logged Out Experience (LOX) Group.
 
 
 You&rsquo;ll be supported by a global network - including Regional SEO Leads, Technical SEOs, Product Managers, and Content Specialists - plus Canva&rsquo;s proprietary platforms and leading SEO tools. You&rsquo;ll also partner with your International SEO Strategist for coaching, alignment, and capability building.
 
 
 This role is perfect for a strategist-operator hybrid &mdash; someone just as comfortable auditing a site as influencing cross-functional priorities, mentoring local talent, and shaping how Canva grows internationally.
 
 
 
 What you&rsquo;ll do:
 
 
 
 
 📊 Lead SEO Strategy in T&uuml;rkiye
 
 
 
 <ul>
 <li>
 Own end-to-end SEO across technical, content, and authority pillars
 </li>
 <li>
 Turn market insights into a high-impact roadmap aligned with Canva&rsquo;s goals
 </li>
 <li>
 Monitor performance, adapt to user shifts, and focus on high-ROI initiatives
 </li>
 <li>
 Represent SEO as a strategic voice in country planning
 
 
 </li>
 </ul>
 
 👥 Build &amp; Grow a Local SEO Team
 
 
 
 <ul>
 <li>
 Hire and lead SEO generalists, content creators, and outreach experts
 </li>
 <li>
 Set clear goals, growth plans, and strong team rituals
 </li>
 <li>
 Foster a culture of ownership, curiosity, and open collaboration
 
 
 </li>
 </ul>
 
 🌍 Be Canva&rsquo;s Market Expert
 
 
 
 <ul>
 <li>
 Understand T&uuml;rkiye's platforms, user behaviour, competitors, and trends
 </li>
 <li>
 Use data and user insights to validate SEO opportunities
 </li>
 <li>
 Shape the roadmap for T&uuml;rkiye through competitive and market analysis
 
 
 </li>
 </ul>
 
 📝 Drive Content &amp; Localisation Strategy
 
 
 
 <ul>
 <li>
 Partner with localisation and design teams to create culturally relevant content
 </li>
 <li>
 Focus on high-impact categories through a mix of localisation and original content
 </li>
 <li>
 Customise scalable systems (templates, internal linking, AI tools) for local needs
 
 
 </li>
 </ul>
 
 ⚙️ Technical SEO &amp; Link Building
 
 
 
 <ul>
 <li>
 Ensure strong SEO foundations: site speed, hreflang, mobile, structured data, etc.
 </li>
 <li>
 Collaborate with the i18n tech SEO team to solve localised technical challenges
 </li>
 <li>
 Set link-building goals and manage outreach and partnerships to improve authority
 
 
 </li>
 </ul>
 
 📈 Measure &amp; Report Impact
 
 
 
 <ul>
 <li>
 Define KPIs that link SEO with business goals
 </li>
 <li>
 Track sessions, signups, engagement, and visibility
 </li>
 <li>
 Share insights openly - what&rsquo;s working, what&rsquo;s not, and how you'll adapt
 
 
 </li>
 </ul>
 
 🔍 Navigate the Future of Search
 
 
 
 <ul>
 <li>
 Stay on top of AI discovery trends: ChatGPT, Claude, Perplexity, Google AI Overviews, etc.
 </li>
 <li>
 Evaluate which channels (SEO, AI, social, etc.) drive the best ROI for your market
 </li>
 <li>
 Test AI optimisation tactics for LLMs and share learnings with global teams
 
 
 </li>
 </ul>
 
 What we're looking for:
 
 
 
 
 🌏 Turkish Market Expertise
 
 
 
 <ul>
 <li>
 Native Turkish speaker with business-level English
 </li>
 <li>
 Deep understanding of local search habits and cultural context
 </li>
 <li>
 Able to connect local insights to global business goals
 </li>
 <li>
 Ideally based in Istanbul with some in-office time
 
 
 </li>
 </ul>
 
 🧠 Strategic Thinking &amp; Market Insights
 
 
 
 <ul>
 <li>
 Able to assess markets and craft tailored strategies
 </li>
 <li>
 Knows when to double down vs. pivot
 </li>
 <li>
 Uses data and local insight to guide decisions
 
 
 </li>
 </ul>
 
 📈 Proven SEO Leadership
 
 
 
 <ul>
 <li>
 Led large SEO projects (500+ pages)
 </li>
 <li>
 Strong across content, technical, and link-building SEO
 </li>
 <li>
 Confident with tools like GA, GSC, SEMrush, Ahrefs, Screaming Frog, Deepcrawl, Looker, etc.
 
 
 </li>
 </ul>
 
 🤝 Trusted Collaborator
 
 
 
 <ul>
 <li>
 Clear communicator who simplifies complexity
 </li>
 <li>
 Builds trust and influences without formal authority
 </li>
 <li>
 Comfortable embedding in cross-functional teams
 </li>
 <li>
 Turns SEO work into business results leaders care about
 
 
 </li>
 </ul>
 
 🚀 Ownership Mindset
 
 
 
 <ul>
 <li>
 Acts like an owner, not just an executor
 </li>
 <li>
 Takes initiative and solves problems proactively
 </li>
 <li>
 Comfortable with autonomy and accountability
 
 
 </li>
 </ul>
 
 📊 Data-Driven Decision Maker
 
 
 
 <ul>
 <li>
 Strong with data analysis and storytelling
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 <li>
 Builds reporting frameworks and SEO-aligned KPIs
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 <li>
 Transparent about what&rsquo;s working and what&rsquo;s not
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 <li>
 Thrives in fast-paced, scaling environments
 </li>
 <li>
 Builds supportive, high-trust team cultures
 
 
 </li>
 </ul>
 
 🔮 Future-Focused &amp; Adaptable
 
 
 
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 <li>
 Curious about emerging discovery channels (AI search, LLMs, etc.)
 </li>
 <li>
 Comfortable experimenting in ambiguity
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 <li>
 Thinks beyond SEO &mdash; understands discoverability across platforms
 </li>
 <li>
 Already testing Canva visibility in tools like ChatGPT, Perplexity, Google AI Overviews
 
 
 </li>
 </ul>
 
 About The Team
 
 
 
 At Canva, our mission is to empower everyone to design, on any platform. Since 2013, we've grown into one of the world&rsquo;s fastest-growing startups - and we&rsquo;re just getting started.
 
 
 International is now Canva&rsquo;s biggest growth engine. To reach our goal of 1 in 5 internet users each month, we&rsquo;re shifting from English-led playbooks to truly local strategies.
 
 
 The SEO group spans the globe with keyword researchers, technical SEO specialists, content specialists, copywriters, engineers, data analysts, designers, and operations specialists. As SEO Country Lead for T&uuml;rkiye, you'll be part of the Logged Out Experience (LOX) Group and International Supergroup, working in a dual alignment model - embedded in your Country team locally while contributing to Central SEO globally.
 
 
 
 Other Stuff To Know
 
 
 
 Please submit your application &amp; resume in English.
 
 
 We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
 
 
 Please note that interviews are predominantly conducted virtually.
 
 
 We celebrate all types of skills and backgrounds at Canva so even if you don&rsquo;t feel like your skills quite match what&rsquo;s listed above - we still want to hear from you!
 
 
 Check out lifeatcanva.com for more info.
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