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Scaleup Connect

Job Title: PPC Specialist &ndash; Google AdsEmployment Type: Full-Time Work Mode: Onsite Working Days &amp; Hours: Monday &ndash; Friday | 03:00 PM &ndash; 12:00 AM Location: Karachi Gender Preference: Equal Opportunity EmployerAbout the OpportunityScaleup Connect is hiring on behalf of its client for a PPC Specialist &ndash; Google Ads to manage and optimize paid search campaigns across Google platforms.This role is focused specifically on paid search and performance-driven campaign management. The ideal candidate must have hands-on expertise in Search, Display, YouTube, and Performance Max (PMAX) campaigns with a strong analytical mindset and ability to drive measurable ROI.This is not a general digital marketing role &mdash; it requires platform-level depth in Google Ads.Role OverviewThe PPC Specialist will be responsible for planning, executing, optimizing, and scaling Google Ads campaigns to maximize ROAS and achieve defined KPIs. The role requires strong expertise in keyword strategy, bid management, conversion tracking, and data analysis.Key Responsibilities<ul><li>Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.</li><li>Conduct in-depth keyword research, competitor analysis, and audience targeting.</li><li>Optimize campaigns to achieve CPC, CPA, ROAS, and conversion targets.</li><li>Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and tracking pixels.</li><li>Scale high-performing campaigns and improve underperforming ones through structured testing.</li><li>Manage campaigns for both B2B and B2C markets with region-specific strategies.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Communicate campaign performance updates to internal stakeholders.</li><li>Stay updated with Google Ads policies, new features, and industry best practices.</li></ul>Required Experience &amp; Skills<ul><li>Minimum 1 year of hands-on experience managing Google Ads campaigns.</li><li>Strong proficiency in Google Analytics.</li><li>Solid understanding of performance metrics and attribution.</li><li>Ability to analyze campaign data and make data-driven decisions.</li><li>Understanding of landing page optimization for higher conversion rates.</li></ul>Nice to Have<ul><li>Experience managing eCommerce or lead-generation campaigns.</li><li>Knowledge of remarketing strategies and audience segmentation.</li></ul>Tools &amp; Software Expertise<ul><li>Google Ads</li><li>Google Analytics</li><li>Google Tag Manager</li><li>Conversion Tracking Pixels</li><li>Campaign Performance Reporting Tools</li><li>Keyword Research Tools</li></ul>Education<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a relevant field (Preferred)</li></ul>Pay: Rs80,000.00 - Rs90,000.00 per monthWork Location: In person

Google Ads Specialist

ZUBINEX

Full Job Description About ZubinexZubinex is a performance-driven digital company specialising in affiliate marketing and revenue-focused growth strategies. We work with global offers and networks to generate high-quality traffic, leads, and conversions through data-driven campaigns.We are looking for a skilled Google Ads Specialist to create, manage, and scale profitable paid campaigns.Role OverviewAs a Google Ads Specialist at Zubinex, you will be responsible for planning, launching, and optimising paid search campaigns to drive targeted traffic and maximise ROI. You will also support cross-platform strategies, including Meta Ads, to scale affiliate campaigns effectively.The ideal candidate has hands-on experience with Google Ads, basic knowledge of Meta Ads, strong analytical skills, and a proven track record of running profitable campaigns.Key Objectives<ul><li>Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube)</li><li>Conduct keyword research and competitor analysis</li><li>Monitor and optimise performance (CTR, CPC, CPA, ROI, Quality Score)</li><li>Create high-converting ad copy and run A/B tests</li><li>Optimise campaigns to maximise conversions and minimise cost</li><li>Track and analyse campaign data using Google Analytics and other tools</li><li>Assist in managing and understanding Meta Ads campaigns</li><li>Identify new scaling opportunities and profitable niches</li></ul>Key Responsibilities<ul><li>Manage daily campaign performance and budgets</li><li>Optimise bidding strategies (manual, automated, target CPA/ROAS)</li><li>Improve Quality Score and ad rankings</li><li>Implement conversion tracking and UTM parameters</li><li>Test landing pages and funnels for better results</li><li>Support Meta Ads campaigns (Facebook &amp; Instagram) when needed</li><li>Ensure compliance with platform policies</li><li>Stay updated with latest trends and algorithm changes</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred)</li><li>2&ndash;4 years of experience in Google Ads / PPC</li><li>Strong knowledge of Google Ads platform</li><li>Basic to intermediate knowledge of Meta Ads (Facebook &amp; Instagram Ads)</li><li>Experience with Google Analytics and tracking tools</li><li>Understanding of affiliate marketing (preferred)</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage budgets and deliver ROI</li><li>Good communication skills</li></ul>Preferred Qualifications<ul><li>Google Ads Certification</li><li>Experience in affiliate marketing campaigns</li><li>Familiarity with tracking tools (Voluum, RedTrack, etc.)</li><li>Experience running international campaigns</li><li>Knowledge of landing page optimisation</li></ul>What We Offer<ul><li>Competitive salary</li><li>Performance-based incentives</li><li>Growth opportunities</li><li>Learning and development support</li><li>Fast-paced and performance-driven environment</li></ul>How to ApplyInterested candidates can apply with their updated resume and details of campaigns they have managed.Join Zubinex and help us scale high-performing advertising campaigns in the affiliate marketing space.Pay: Rs40,000.00 - Rs55,000.00 per monthWork Location: In person

Keach Liquidators

Position Type: Full-Time, Night Shift Location: On-site &mdash; Gulistan-e-Johar Block 13, Karachijob description:We are hiring a PPC Specialist with proven experience generating qualified leads for Digital Marketing Services, E-commerce Services, and Virtual Assistant Services. You will manage Google and Meta advertising campaigns end-to-end.Key Responsibilities<ul><li>Create, optimize, and scale Google Ads and Meta Ads campaigns</li><li>Build lead generation funnels tailored for agency and e-commerce services</li><li>Run retargeting and custom audience campaigns</li><li>Monitor CPL, ROAS, conversions, and overall performance</li><li>Conduct A/B testing for creatives, ads, and landing pages</li><li>Recommend improvements and weekly performance insights</li><li>Experience with VA hiring funnels (bonus)</li></ul>Requirements<ul><li>3&ndash;4 years of PPC experience (Google + Meta)</li><li>Strong portfolio of lead generation campaigns (Mandatory)</li><li>Deep understanding of tracking, attribution, and conversion funnels</li><li>Experience with GHL, Hubspot, Pixel setup, or analytics tools is a plus</li><li>Ability to scale campaigns profitably</li></ul>Job Type: Full-timePay: Up to Rs200,000.00 per monthWork Location: In person

PPC Specialist (Google & Meta)

appearls

We are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company specializes in web design and graphic design services, working with multiple brands and clients across various industries. We are focused on generating high-quality leads and conversions through strategic and performance-driven ad campaigns.Key Responsibilities:Campaign Strategy &amp; Planning: Develop and execute advertising strategies on Meta platforms (Facebook &amp; Instagram) specifically for web design, branding, and graphic design services, aligned with client objectives and business goals.Ad Creation &amp; Optimization: Create compelling ad copies tailored to design services, coordinate with the design team for high-converting creatives (portfolios, mockups, before/after visuals), and continuously optimize ads for better performance.Audience Targeting &amp; Research: Identify and target businesses, startups, and entrepreneurs interested in website development, branding, and design services. Utilize custom audiences, lookalike audiences, and retargeting strategies to maximize qualified leads.Performance Monitoring &amp; Reporting: Track and analyze key metrics (CPC, CPL, CTR, ROAS), focusing on lead generation for design services. Provide actionable insights and optimization strategies.Budget Management: Efficiently manage ad spend to generate cost-effective leads for web and graphic design projects while maintaining strong ROI.A/B Testing: Test different ad creatives (design styles, portfolios, offers), messaging, and audience segments to identify the best-performing combinations.Collaboration with Design &amp; Content Teams: Work closely with internal designers to ensure ad creatives showcase high-quality portfolios, UI/UX work, branding projects, and case studies.Stay Updated on Industry Trends: Keep up with the latest Meta Ads trends as well as web design and graphic design industry trends to improve campaign performance.Qualifications:<ul><li>Proven experience in running Meta Ads campaigns, preferably for web design, digital agencies, or creative services</li><li>Strong expertise in Meta Ads Manager (campaign setup, optimization, audience targeting)</li><li>Solid understanding of lead generation strategies for service-based businesses</li><li>Experience with tracking tools such as Facebook Pixel and Google Analytics</li><li>Strong copywriting skills with a focus on converting service-based audiences</li><li>Ability to manage multiple campaigns and clients simultaneously</li><li>Excellent communication and reporting skills</li></ul>What We Offer:<ul><li>Competitive salary based on experience</li><li>Opportunity to work with diverse web design and branding projects</li><li>Professional growth and career development opportunities</li></ul>Work Location: In person

International Meta Ads Specialist

Soft Nation Technologies

Soft Nation Technologies is hiring SEO Specialist to join the teamTimings: 12pm-9pm Location: Gulshan-e-Iqbal, Karachi Experience: 2&ndash;3 years Employment Type: Full-TimeAbout the Role:We are seeking a results-driven SEO Specialist to join our digital marketing team. The ideal candidate will have hands-on experience in improving organic search rankings, increasing website traffic, and implementing effective SEO strategies.Key Responsibilities:<ul><li>Conduct keyword research and develop SEO strategies for content and website optimization.</li><li>Perform on-page and off-page optimization, including meta tags, headings, images, internal linking, and URL structures.</li><li>Monitor website performance using tools like Google Analytics, Google Search Console, and other SEO tools.</li><li>Conduct competitor analysis and identify opportunities to improve organic search presence.</li><li>Collaborate with content, web development, and marketing teams to implement SEO best practices.</li><li>Stay updated with the latest SEO trends, algorithm updates, and industry developments.</li><li>Prepare reports on SEO performance, highlighting growth, traffic, and ranking improvements.</li></ul>Requirements:<ul><li>2&ndash;3 years of proven experience as an SEO Specialist.</li><li>Experience with on-page, off-page and technical SEO is a must</li><li>Strong knowledge of search engine algorithms, ranking factors, and SEO tools (Ahrefs, SEMrush, Moz, etc.).</li><li>Experience with content management systems (CMS), preferably WordPress.</li><li>Familiarity with HTML, CSS, and website optimization techniques.</li><li>Analytical mindset with the ability to interpret data and generate actionable insights.</li><li>Excellent communication and teamwork skills.</li></ul>What We Offer:<ul><li>Competitive salary and performance based incentives</li><li>Weekends off</li><li>Annual leaves</li><li>Performance based increments</li></ul>Application Question(s):<ul><li>Can you join immediately?</li></ul>Experience:<ul><li>SEO: 2 years (Required)</li></ul>Work Location: In person

SEO Specialist

Khan Digital Agency

Job Title: SEO SpecialistLocation: on Site, Habib Bank Chowrangi Nazimabad Karachi.Office timing 10:00 am to 6:00 pmBenefits: yearly bonus + performance increments + PF + Fuel AllowanceResponsibilities:<ul><li>Develop new strategies according to trends.</li><li>Make changes to the current strategy according to Google updates.</li><li>To conduct on-site and off-site analysis of web SEO competition.</li><li>To perform keyword research and optimization of content.</li><li>Develop and implement link-building strategies.</li><li>Resolve and research console issues.</li><li>Conducting product research.</li><li>Maximum Project Organic Growth.</li><li>Collaborate with SEO juniors and assign tasks to them.</li></ul>Specifications:<ul><li>Proven 4 years to 5 years of working experience as an SEO expert.</li><li>Bachelor&rsquo;s degree in marketing, IT or a related field.</li><li>In-depth experience with website analytics tools.</li><li>Working knowledge of HTML, CSS and javascript development.</li><li>Adequate knowledge of ranking factors and search engine algorithms</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthWork Location: In person

TrackPad

We are looking for a Mid-Level SEO Specialist who can take ownership of our organic growth and help us scale our website traffic, rankings, and conversions.The ideal candidate should have hands-on experience in On-Page SEO, Technical SEO, and Off-Page strategies, with a strong understanding of modern search engine algorithms.Responsibilities:<ul><li>Perform keyword research based on search intent and competition</li><li>Optimize website pages (titles, meta descriptions, headings, internal linking)</li><li>Conduct technical SEO audits and fix issues (indexing, crawl errors, speed optimization)</li><li>Build high-quality backlinks using white-hat strategies</li><li>Monitor rankings, traffic, and performance using SEO tools</li><li>Analyze competitors and implement growth strategies</li><li>Work on content strategy to improve organic visibility</li><li>Optimize Shopify / WordPress websites (if applicable)</li></ul>Requirements:<ul><li>2&ndash;4 years of SEO experience</li><li>Proven track record of ranking websites</li><li>Strong knowledge of tools like Ahrefs, SEMrush, Google Search Console, Google Analytics</li><li>Understanding of technical SEO (Core Web Vitals, indexing, schema, etc.)</li><li>Experience in link-building outreach</li><li>Basic understanding of content marketing</li><li>E-commerce SEO experience is a plus (especially Shopify)</li></ul>Job Type: Full-timePay: From Rs40,000.00 per monthWork Location: In person

Mid-Level SEO Specialist (On-Page + Technical + Off-Page)

Explore 444+ Web analytics specialist in Karachi this April. Find roles across top companies and apply now to boost your career.

444 web analytics specialist jobs In Karachi

Google Ads Specialist

Google Ads Specialist

PPC Specialist (Google & Meta)

International Meta Ads Specialist

SEO Specialist

SEO Specialist

Mid-Level SEO Specialist (On-Page + Technical + Off-Page)