assistant brand manager, aptamil

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assistant brand manager - ice cream category on premise Jobs in Istanbul

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associate - area sales

assistant brand manager ice cream category on premise

The Magnum Ice Cream Company

<div>
 
 Looking for Your Dream Job? Join The Magnum Ice Cream Company!
 
 
 
 
 Assistant Brand Manager - Ice Cream Category On premise
 
 
 
 
 Scope:
 
 Assistant Brand Manager, Food Service ABM
 
 
 
 Location:
 
 Umraniye, Istanbul
 
 
 
 Terms &amp; Conditions:
 
 Full time
 
 
 The Magnum Ice Cream Company (formerly a division of Unilever) is now a standalone, independent, EUR 7.9 billion publicly listed company. We&rsquo;re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
 
 
 We dream big but keep things simple to act fast. If you want to
 
 grow with us, make an impact, and shape the future of Ice Cream
 
 , this is the place for you!
 
 
 
 
 JOB PURPOSE:
 
 
 
 
 We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.
 
 
 Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 
 <ul>
 <li>
 Developing channel strategy for Food Service by identifying key issues and opportunities.
 </li>
 <li>
 Accountable for New Product Development process for the pipeline working closely to the R&amp;D, Supply Chain, CMI, Global Marketing, and customer development teams.
 </li>
 <li>
 Build productive working relationship with Customer Development, CMI, Finance and Supply Chain to manage the brand&rsquo;s day to day operations.
 </li>
 <li>
 Assume smooth collaboration with all internal stakeholders as well as external stakeholders.
 </li>
 <li>
 Accountable for the analysis of brand performance and brand health on a monthly/quarterly basis by evaluating performance against key KPIs.
 </li>
 <li>
 Identify solutions and make recommendations to improve effectiveness based on performance monitoring.
 </li>
 <li>
 Provide the required administrative and marketing support to the Brand Managers, assisting brand&rsquo;s day to day operational activities.
 
 
 </li>
 </ul>
 
 
 WHAT YOU NEED TO SUCCEED:
 
 
 
 
 
 You are curious, unconventional &amp; courageous.
 
 
 
 Bringing the future forward and the outside in; encouraging experimentation and intelligent risk-taking, you invest time inside and outside to understand the needs of consumers with a keen eye for spotting and identifying trends.
 
 
 
 You are a change agent.
 
 
 
 As someone who explores the world around them and an early adopter of trends; you learn from the past, envision the future, having a healthy dissatisfaction with the status quo. You engage a range of different partners, building a collaborative eco-system for change. Inspiring powerful teamwork and collaboration, harnessing the power of the food brands collective to drive for better results.
 
 
 
 
 SKILLS, EXPERIENCES &amp; QUALIFICATIONS:
 
 
 
 
 <ul>
 <li>
 University degree in related fields.
 </li>
 <li>
 Up to 2 years of working experience in FMCG.
 </li>
 <li>
 Fluent in English.
 
 
 </li>
 </ul>
 
 
 WHAT YOU CAN EXPECT:
 
 
 
 
 <ul>
 <li>
 A unique mix of global scale &amp; start-up spirit&mdash;&euro;7.9 bn powerhouse with an agile, entrepreneurial mindset. We&rsquo;re building a new high growth Ice Cream company from the ground up.
 </li>
 <li>
 Career without limits&mdash;42 markets, international opportunities, and fast tracked growth.
 </li>
 <li>
 A performance-driven culture&mdash;Freedom to act, disrupt and grow &ndash; your success is measured by impact.
 </li>
 <li>
 A company that celebrates joy, innovation, and purpose&mdash;We create extraordinary careers, just like our ice cream creates extraordinary moments.
 
 
 </li>
 </ul>
 
 
 ABOUT THE MAGNUM ICE CREAM COMPANY:
 
 
 
 
 With 19.000 expert ice cream colleagues and iconic brands like Wall&rsquo;s, Cornetto and Ben &amp; Jerry&rsquo;s, loved in 76 countries, we are the world&rsquo;s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
 
 
 The Magnum Ice Cream Company (formerly Part Of Unilever) Is All About Growth. Growing Our Business. Growing Our Customers&rsquo; Businesses. Growing Our People&rsquo;s Careers. Growth Begins With Empowerment. So We Free Our People To Be Innovative, Responsible Entrepreneurs, Driven And Equipped To Give Our Consumers More Amazing Products And Unforgettable Moments &ndash; And Having Fun Doing It. Here&rsquo;s What Defines Success In Our Organization :
 
 
 <ul>
 <li>
 We are all about growth
 </li>
 <li>
 We operate with speed and simplicity
 </li>
 <li>
 We win together with fun
 </li>
 <li>
 We boldly innovate to disrupt our industry
 </li>
 <li>
 We care and challenge
 </li>
 <li>
 We are experts in the Ice Cream Category
 
 
 </li>
 </ul>
 
 ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
 
 
 
 Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
 
 
 
 
 ADDITIONAL INFORMATION
 
 
 
 
 
 The Magnum Ice Cream Company
 
 
 embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity
 
 .
 
 
 
 For the recruitment of this position, we would like to emphasize that local conditions apply to the position.
 
 
 
 
 Disclaimer
 
 
 
 
 Equal Opportunity Employer:
 
 
 The Magnum Ice Cream Company
 
 
 is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
 
 
 
 
 We take pleasure seriously. Join the Ice Cream team now!
 
 
 
 #TMICC
 
 
 
 
 ABOUT THE MAGNUM ICE CREAM COMPANY:
 
 
 
 
 With 19.000 expert ice cream colleagues and iconic brands like Wall&rsquo;s, Cornetto and Ben &amp; Jerry&rsquo;s, loved in 76 countries, we are the world&rsquo;s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
 
 
 The Magnum Ice Cream Company (formerly Part Of Unilever) Is All About Growth. Growing Our Business. Growing Our Customers&rsquo; Businesses. Growing Our People&rsquo;s Careers. Growth Begins With Empowerment. So We Free Our People To Be Innovative, Responsible Entrepreneurs, Driven And Equipped To Give Our Consumers More Amazing Products And Unforgettable Moments &ndash; And Having Fun Doing It. Here&rsquo;s What Defines Success In Our Organization :
 
 
 <ul>
 <li>
 We are all about growth
 </li>
 <li>
 We operate with speed and simplicity
 </li>
 <li>
 We win together with fun
 </li>
 <li>
 We boldly innovate to disrupt our industry
 </li>
 <li>
 We care and challenge
 </li>
 <li>
 We are experts in the Ice Cream Category
 
 
 </li>
 </ul>
 
 
 ADDITIONAL INFORMATION
 
 
 
 
 The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 For the recruitment of this position, we would like to emphasize that local conditions apply to the position
 
 
 
 ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
 
 
 
 Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
 
 
 
 Disclaimer
 
 
 
 Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
 
 
 The Magnum Ice Cream Company is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At The Magnum Ice Cream Company we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Assistant Brand Manager - Ice Cream Category On premise

Danone

<div>
 
 About The Job
 
 
 
 Danone T&uuml;rkiye is looking for a talented colleague for the "Assistant Brand Manager, Aptamil" position. Take this opportunity to GROW together!
 
 
 In this role, you will be responsible for
 
 
 <ul>
 <li>
 Support the growth of Aptamil by turning consumer insights and data into impactful marketing actions. The role contributes to strengthening brand equity, driving demand and executing integrated campaigns across channels while collaborating closely with cross-functional teams.
 </li>
 <li>
 Analyze brand and category performance, identifying key drivers of growth and opportunities to strengthen brand health.
 </li>
 <li>
 Track brand KPIs (market share, penetration, brand equity metrics) and translate insights into actions that improve mental availability and brand visibility.
 </li>
 <li>
 Support the development and execution of integrated marketing campaigns across media, digital, e-commerce and HCP touchpoints.
 </li>
 <li>
 Translate consumer insights and trends into creative and culturally relevant communication assets.
 </li>
 <li>
 Identify growth opportunities within the Early Life Nutrition category through a data-driven and consumer-centric mindset.
 </li>
 <li>
 Collaborate with global and cross-functional stakeholders (Consumer &amp; Channel Development, Medical, Finance, Strategy &amp; Insights, Digital etc.) and external agencies to deliver brand and innovation plans.
 </li>
 <li>
 Contribute to marketing and brand management projects to strengthen category understanding and execution excellence.
 </li>
 <li>
 Support marketing investment planning and budget management to ensure efficient allocation and maximize working media impact
 
 
 </li>
 </ul>
 About you
 
 
 
 About You
 
 
 
 <ul>
 <li>
 Curious about consumers and passionate about building brands that matter.
 </li>
 <li>
 Proactive, collaborative and comfortable working in a fast-paced environment.
 </li>
 <li>
 Strong business mindset, analytical thinking and good communication skills
 </li>
 <li>
 Passion to growth and strong time management skills, ability to work in multiple projects.
 </li>
 <li>
 Open-minded, conceptual and creative thinking, result oriented
 </li>
 <li>
 Team player, dynamic &amp; hard working with enthusiasm, innovative person with effective communication skills
 </li>
 <li>
 University degree in a relevant discipline
 </li>
 <li>
 Preferably 2+ years of marketing experience in FMCG company
 </li>
 <li>
 Excellent command of English
 
 
 </li>
 </ul>
 About us
 
 
 
 Being a Danoner means that you create your own working experience.
 
 
 
 <ul>
 <li>
 You could design your own way of working with our hybrid working model.
 </li>
 <li>
 Our head office is in Ata&scedil;ehir.
 </li>
 <li>
 You could decide your daily 8-hours of working period within our flexible-working hours practice.
 </li>
 <li>
 We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
 </li>
 <li>
 Summers are flexible here! You could work fully remote for 4 weeks during July and August.
 </li>
 <li>
 We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
 </li>
 <li>
 Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
 
 
 </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 
 
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation,
 
 age
 
 , gender identity, disability.
 
 
 
 Working with us
 
 is about being able to do things your way. The way you work, the way you develop, the way you progress, i
 
 t&rsquo;s all up to you.
 
 
 
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 
 
 
 Be innovative and entrepreneurial and the impact you could make might just amaze you
 
 . Join our movement for a healthier world.
 
 One Planet One Health BY YOU.
 
 
 
 At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations.
 
 
 If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place.
 
 
 
 What We Offer
 
 
 
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 
 
 At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world.
 
 
 That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.
 
 
 
 What&rsquo;s next?
 
 
 
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 
 
</div>

Assistant Brand Manager, Aptamil

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Assistant Brand Manager, Aptamil&quot; position. Take this opportunity to GROW together! 


In this role, you will be responsible for: 

<ul>
<li>Support the growth of Aptamil by turning consumer insights and data into impactful marketing actions. The role contributes to strengthening brand equity, driving demand and executing integrated campaigns across channels while collaborating closely with cross-functional teams.</li>
<li>Analyze brand and category performance, identifying key drivers of growth and opportunities to strengthen brand health.</li>
<li>Track brand KPIs (market share, penetration, brand equity metrics) and translate insights into actions that improve mental availability and brand visibility.</li>
<li>Support the development and execution of integrated marketing campaigns across media, digital, e-commerce and HCP touchpoints.</li>
<li>Translate consumer insights and trends into creative and culturally relevant communication assets.</li>
<li>Identify growth opportunities within the Early Life Nutrition category through a data-driven and consumer-centric mindset.</li>
<li>Collaborate with global and cross-functional stakeholders (Consumer &amp; Channel Development, Medical, Finance, Strategy &amp; Insights, Digital etc.) and external agencies to deliver brand and innovation plans.</li>
<li>Contribute to marketing and brand management projects to strengthen category understanding and execution excellence.</li>
<li>Support marketing investment planning and budget management to ensure efficient allocation and maximize working media impact</li>
</ul>About you

About You:
<ul>
<li>Curious about consumers and passionate about building brands that matter.</li>
<li>Proactive, collaborative and comfortable working in a fast-paced environment.</li>
<li>Strong business mindset, analytical thinking and good communication skills</li>
<li>Passion to growth and strong time management skills, ability to work in multiple projects.</li>
<li>Open-minded, conceptual and creative thinking, result oriented</li>
<li>Team player, dynamic &amp; hard working with enthusiasm, innovative person with effective communication skills</li>
<li>University degree in a relevant discipline</li>
<li>Preferably 2+ years of marketing experience in FMCG company</li>
<li>Excellent command of English</li>
</ul>About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ataşehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li></ul> 


We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. 
If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 


What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world. 
That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

<div>For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our &quot;roll up your sleeves and get the job done&quot; approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today. 


As a Senior Product Manager for Lighters, you will be part of the Turkish Marketing team, reporting directly to the General Manager. Your mission is to drive the strategic growth of the Lighters category in Turkey and oversee Export operations. You will design and execute annual marketing plans that increase consumer preference for our brand and support growth and development of the category. 


Strategic Planning &amp; Market Analysis
<ul>
<li>Contribute to the local marketing strategy development and marketing operational plan, in line with the EU strategy and local commercial targets</li>
<li>Champion market data and insight across the business, evaluate trends, opportunities or threats and turning those numbers into actions and strategic decisions</li>
<li>Manage product portfolio based on market and sales analysis</li>
<li>Coordinate the pricing process with Sales and Finance, by tracking the benchmarks and profitability</li>
</ul>
Communication &amp; Brand Activation
<ul>
<li>Lead communication projects across all consumer touchpoints</li>
<li>Coordinate external partners like creative, media planning, display and event agencies</li>
</ul>
Trade Marketing &amp; Commercial Support
<ul>
<li>Manage in-store activation projects (in-store branding, POP materials and consumer activities) in collaboration with the sales team</li>
<li>Development of marketing communication materials (product presentations, catalogues/brochures, banner adaptations, promotional materials) as well as product training for the staff (internal staff and merchandising teams).</li>
</ul>
Operational Excellence
<ul>
<li>Responsible for brand support budget setting, control and reporting</li>
<li>Contribute to the sales forecast in co-operation with the demand planner and sales team</li>
<li>Collaborate with HQ marketing team in order to secure validation of the plans and alignment with EU strategy</li></ul> 


What You'll Bring To BIC: 

<ul>
<li>University Degree</li>
<li>Previous experience in marketing or trade marketing roles</li>
<li>Experience in the FMCG/CPG industry across traditional trade</li>
<li>Excellent level of English language, both spoken and written</li>
<li>Solid MS Office skills &ndash; PowerPoint, Excel, Word, Outlook</li>
<li>Strong interpersonal, communication and presentation skills</li>
<li>Excellent analytical and organizational skills</li>
<li>Knowledge of Nielsen database will be a plus</li>
<li>Experience in an international environment is a plus</li></ul> 


What we offer: 

<ul>
<li>Hybrid working schedule (3 days at the office and 2 at home)</li>
<li>Performance related incentives and annual reviews</li>
<li>Lunch allowance</li>
<li>Private medical plan</li>
<li>On-the-job learning opportunities</li></ul><h1 class="jobSectionHeader"> 
</h1>
<h1 class="jobSectionHeader">#LI-EA1</h1> 
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. 
 
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.</div>

Senior Product Manager Lighters

People for People Executive Search

<div>
 
 We are currently looking for a &ldquo;Brand Advocacy &amp; Training Manager&rdquo; for our business partner operating in the alcoholic beverage industry.
 
 
 
 
 
 
 Role Purpose
 
 
 
 In line with the company&rsquo;s brand portfolio, this role is responsible for building, scaling, and consistently implementing product and brand knowledge, experience standards, service quality, storytelling capability, and a strong training architecture across sales and service channels.
 
 
 The role designs, develops, and measures effective, reliable, and impactful brand and product storytelling systems throughout the entire journey&mdash;from industry professionals, business partners, field and service teams, all the way to the end consumer.
 
 
 
 
 
 
 KEY RESPONSIBILITES
 
 
 
 
 
 
 
 
 Building Brand Advocacy &amp; Training Architecture
 
 
 
 <ul>
 <li>
 Establish a unified training and experience framework across all brands, tailoring technical content, brand language, and messaging according to target audiences
 </li>
 <li>
 Develop consistent yet differentiated narratives and service standards based on brand positioning (core brand, premium variants, limited editions, etc.)
 </li>
 <li>
 Align field teams, business partners, and content creators around a single, accurate brand voice and storytelling approach
 </li>
 <li>
 Build an accessible, modular, and digital training infrastructure; integrate international training platforms when needed
 </li>
 <li>
 Continuously enhance technical knowledge and training content to support organizational growth and brand strategy
 </li>
 </ul>
 
 
 
 Training &amp; Experience Development
 
 
 
 <ul>
 <li>
 Design trainings focused on sensory analysis, service approach, and experience&ndash;product pairings
 </li>
 <li>
 Create trainings not merely as knowledge transfer sessions, but as distinctive and memorable experiences
 </li>
 <li>
 Enable service teams not just to memorize the portfolio, but to internalize brand values and confidently recommend the right product to the right consumer
 </li>
 </ul>
 
 
 
 Industry Stakeholders &amp; Opinion Leader Relations
 
 
 
 <ul>
 <li>
 Build and manage relationships with selected industry professionals, key opinion leaders, and relevant stakeholders
 </li>
 <li>
 Develop these relationships based on credibility, expertise, and trust rather than pure visibility
 </li>
 <li>
 Research, initiate, and sustain strategic partnerships and platforms aligned with brand values
 </li>
 </ul>
 
 
 
 Strategic Partners &amp; Venue Management
 
 
 
 <ul>
 <li>
 Position selected strategic partners as natural showcases of the brand portfolio
 </li>
 <li>
 Develop long-term, trust-based collaborations
 </li>
 <li>
 Utilize these partners as pilot and testing environments for new products, variants, or concepts
 </li>
 </ul>
 
 
 
 Experience &amp; Activation Design
 
 
 
 <ul>
 <li>
 Design regulation-compliant, closed-circuit technical training and product information sessions for sales and service channels
 </li>
 <li>
 Create experiences that bring together industry professionals, enthusiasts, and other stakeholders
 </li>
 <li>
 Collaborate with third-party institutions to expand the scope of training, technical education, and brand storytelling activities; engage freelance experts when necessary
 </li>
 </ul>
 
 
 
 Leadership &amp; Collaboration
 
 
 
 <ul>
 <li>
 Develop regional field teams into leaders with high brand awareness, strong storytelling skills, and relationship management capabilities
 </li>
 <li>
 Prioritize portfolio strategies in alignment with central strategy, considering regional and seasonal differences
 </li>
 <li>
 Ensure full integration and collaboration with Digital Marketing and Brand Experience teams
 </li>
 </ul>
 
 
 
 
 
 REQUIRED EDUCATION &amp; QUALIFICATIONS
 
 
 
 
 
 
 
 
 Education &amp; Certification
 
 
 
 <ul>
 <li>
 At least one internationally recognized certification in product knowledge, sensory analysis, or experience-focused training
 </li>
 <li>
 Preferred certifications include one or more of the following:
 </li>
 <li>
 
 WSET Level 2 or Level 3
 
 </li>
 <li>
 
 International certifications in premium consumer products, gastronomy, or product category expertise
 
 </li>
 <li>
 
 Sensory analysis, tasting methodology, or service experience design trainings
 
 </li>
 <li>
 Candidates without formal certification but with strong field experience and proven brand storytelling capability will also be considered
 </li>
 </ul>
 
 
 
 
 
 
 Professional Competencies
 
 
 
 <ul>
 <li>
 Portfolio-based brand management mindset
 </li>
 <li>
 Experience in managing industry stakeholders and business partner relationships
 </li>
 <li>
 Strong storytelling, presentation, and stage presence skills
 </li>
 <li>
 Coaching and team leadership abilities
 </li>
 <li>
 Ability to work and coordinate effectively within matrix organizations
 </li>
 <li>
 Proficient English skills (effective written and verbal communication)
 </li>
 </ul>
 
 
</div>

Brand Advocacy & Training Manager

Philips

<div><h3 class="jobSectionHeader">Job Title
</h3>Consumer Marketing Manager
<h3 class="jobSectionHeader">Job Description
</h3>Job title:
 
Consumer Marketing Manager 
 
Your role:
<ul><li>Analyzes the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals.
</li><li>Collaborates with R&amp;D, Finance, Supply Chain, and Marketing Communications teams to design and maintain consumer-centric propositions, ensuring that new product launches and innovations align with market needs and deliver superior value.
</li><li>Supports the creation and localization of the global integrated innovation and communication roadmap, adapting it to local market dynamics, ensuring alignment with local consumer insights, competitive landscape, and media/channel strategies.
</li><li>Consults with insights teams to gather and present local consumer, market, and competitor insights to the global team, ensuring that these are leveraged for effective product innovation and business growth.
</li><li>Monitors and ensures the consistent execution of the Consumer Experience Journey across all touchpoints, ensuring that execution aligns with the category&rsquo;s brand positioning and visual identity across both global and local markets.
</li><li>Assists in developing inputs for the strategic plan of records (SPOR) and works with ISC counterparts to prepare accurate forecasting for key initiatives and product rollouts.
</li><li>Evaluates in-market performance through the analysis of category growth, market share, and brand strength metrics, collaborating with analytics and media teams to refine and optimize marketing strategies based on these results.
</li><li>Supports the adoption and adaptation of the global marketing plan into a locally relevant strategy, ensuring the delivery of localized content and initiatives that meet market-specific needs, including supplementing global content where necessary.
</li><li>Ensures timely, financially viable, and consumer-qualified delivery of critical business initiatives, working closely with Finance, Supply Chain, and Sales teams to maintain alignment across departments.
</li><li>Assists in developing and executing a rolling regional business plan, managing A&amp;P (Advertising &amp; Promotion) spend to support ongoing business growth and new commercial innovations.
</li><li>Collaborates with the sales team to ensure proper channelization and placement of the appropriate product portfolio, advising on pricing and promotional plans to drive market penetration and growth.
</li><li>Participates in the development of shopper marketing plans with relevant teams, ensuring the successful launch of new propositions that are in line with consumer expectations and market conditions. 
</li></ul> 
You're the right fit if:
<ul><li><h2 class="jobSectionHeader">Bachelor's Degree/ Vocational Education in Marketing, Communication, Sales, Business Administration or equivalent.
</h2></li><li><h2 class="jobSectionHeader">5+ years of experience in marketing and brand management
</h2></li><li><h2 class="jobSectionHeader">Proven track record of managing integrated campaigns
</h2></li><li><h2 class="jobSectionHeader">Strong strategic mindset and analytical skills
</h2></li><li><h2 class="jobSectionHeader">Experience in FMCG
</h2></li><li><h2 class="jobSectionHeader">Leadership and cross-functional collaboration skills
</h2></li></ul><div>#PersonalHealth
 
How we work together
 
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
 
Onsite roles require full-time presence in the company&rsquo;s facilities.
 
Field roles are most effectively done outside of the company&rsquo;s main facilities, generally at the customers&rsquo; or suppliers&rsquo; locations.
 
 
About Philips
 
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
 
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .</div></div>

Consumer Marketing Manager

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Brand Manager, Aptamil&quot; position. Take this opportunity to GROW together! 


In this role, you will be responsible for: 

<ul>
<li>Own the end-to-end brand growth strategy for Aptamil, combining consumer insight, AI-powered analytics and creative excellence to drive brand equity and sustainable growth.</li>
<li>Lead the integrated communication ecosystem of Aptamil, orchestrating campaigns across media, digital, e-commerce and HCP touchpoints in close collaboration with cross-functional teams and partners.</li>
<li>Decode the drivers of brand growth by leveraging data, consumer insights and market signals to identify opportunities that accelerate penetration and brand health.</li>
<li>Continuously track brand performance and cultural relevance, translating analytics into actions that strengthen mental availability and consumer trust.</li>
<li>Identify new growth spaces within Early Life Nutrition through a data-driven and experimentation mindset.</li>
<li>Turn insights into breakthrough ideas, developing culturally relevant and insight-led communication that resonates with modern parents.</li>
<li>Collaborate with global and cross-functional stakeholders (Consumer &amp; Channel Development, Medical, Finance, Strategy &amp; Insights, Digital etc.) and partner with agencies to co-create innovation, brand and growth strategies.</li>
<li>Drive high-impact marketing projects across brand, portfolio and category initiatives, bringing strong market and category understanding into execution.</li>
<li>Lead portfolio prioritization and resource allocation, ensuring focus on the highest growth and profitability opportunities.</li>
<li>Manage marketing investments with a performance mindset, optimizing budget allocation and maximizing working media impact.</li>
<li>Shape and grow T&uuml;rkiye&rsquo;s #1 parenting platform, İlkadımlarım, creating meaningful content and digital experiences that support parents across every stage of their journey.</li>
</ul>About you
<ul><li>Curious about parents, babies and the world they grow up in.</li>
<li>Able to combine creativity with data and turn insights into ideas that move brands forward.</li>
<li>Fast, entrepreneurial and comfortable owning projects from idea to execution.</li>
<li>Believe great brands are built through trust, impact and consistent consumer experience.</li>
<li>Collaborate easily, challenge constructively and bring positive energy to the team.</li>
<li>Passion to shape the future of infant nutrition with one of the world&rsquo;s most trusted brands.</li>
<li>University degree in a relevant discipline, MBA is a plus</li>
<li>Preferably 4-5 years marketing experience in FMCG company</li>
<li>Excellent command of English as s/he will closely work with global teams.</li>
</ul>About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ataşehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li></ul> 


We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. 
If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 


What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world. 
That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Brand Manager

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