account manager

assistant manager - marketing, brand marketing Jobs in Mumbai

assistant manager - marketing, brand marketing

manager - marketing

assistant manager influencer marketing

Nykaa

<div>
 
 
 Role Overview:
 
 Assistant Manager &ndash; Influencer Marketing to manage and scale influencer campaigns across Nykaa&rsquo;s ecosystem. This role requires end-to-end campaign delivery, strong stakeholder management, relationship building with key influencers, and data-driven decision-making. The ideal candidate will thrive in a fast-paced environment, have an eye for detail, and a deep understanding of social media and influencer marketing trends.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 
 
 1. Campaign Management &amp; Target Delivery
 
 
 <ul>
 <li>
 Manage timely execution (TAT) and delivery volume of:
 </li>
 <li>
 Influencer x Brand-Funded campaigns
 </li>
 <li>
 Influencer x Nykaa Sale campaigns
 </li>
 <li>
 Influencer x Nykaa Affiliate Program (NAP) campaigns
 </li>
 <li>
 Ensure smooth coordination and guestlisting for Nykaa influencer-driven events
 </li>
 <li>
 Track and improve Brand Partner NPS, measured by campaign satisfaction and repeat collaborations
 </li>
 </ul>
 
 
 
 
 
 2. Influencer Relationship Management
 
 
 <ul>
 <li>
 Build and nurture long-term relationships with top-tier and emerging influencers
 </li>
 <li>
 Drive growth in new influencer collaborations by identifying fresh, relevant voices
 </li>
 <li>
 Oversee the negotiation and closure of blanket contracts with key creators
 </li>
 <li>
 Track and enhance Influencer NPS through proactive communication and campaign excellence
 </li>
 </ul>
 
 
 
 
 
 3. Data Tracking, Reporting &amp; Analysis
 
 
 <ul>
 <li>
 Own weekly, monthly, and quarterly reporting across all influencer campaigns and partnerships
 </li>
 <li>
 Analyze performance metrics (reach, engagement, conversions, etc.) and implement insights to optimize future campaigns
 </li>
 <li>
 Ensure timely submission and accuracy of all influencer performance reports
 </li>
 </ul>
 
 
 
 
 
 4. Cross-Team Collaboration
 
 
 <ul>
 <li>
 Work with multiple internal stakeholders for smooth campaign delivery:
 </li>
 <li>
 Import &amp; Domestic Brand Teams
 </li>
 <li>
 Social Media Team
 </li>
 <li>
 E-commerce Site Team
 </li>
 <li>
 Vendors &amp; External Agency Partners
 </li>
 <li>
 Act as the central point of coordination for cross-functional influencer-led initiative
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 4&ndash;6 years of experience in influencer marketing, brand partnerships, or social media
 </li>
 <li>
 Proven track record in managing large-scale influencer campaigns end-to-end
 </li>
 <li>
 Strong negotiation and relationship-building skills
 </li>
 <li>
 Excellent project management and multitasking abilities
 </li>
 <li>
 Analytical mindset with proficiency in reporting tools (Excel, Google Sheets, etc.)
 </li>
 <li>
 Prior experience with fashion or beauty brands is a plus
 </li>
 </ul>
 
 
</div>

Assistant Manager Influencer Marketing

Meril

<div>
 
 
 Job Title:
 
 
 
 
 Assistant Product Manager &ndash; International Marketing
 
 
 
 
 Business Unit:
 
 Meril Endo-Surgery
 
 
 
 Location:
 
 Mumbai
 
 
 
 Reports To:
 
 Deputy General Manager
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Assistant Product Manager &ndash; International Marketing will support the global growth and brand positioning of Meril Endo-Surgery. This role involves surgeon engagement, product launches, medical education initiatives, marketing collateral development, campaign execution, and cross-functional collaboration to enhance the company's international footprint.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Represent Meril at international congresses and share actionable market insights.
 </li>
 <li>
 Drive surgeon engagement through summits, observerships, workshops and training programs.
 </li>
 <li>
 Support international product launches and track market adoption.
 </li>
 <li>
 Design marketing materials such as brochures, catalogues, sales aids, gifts, and brand reminders.
 </li>
 <li>
 Develop teaser videos, animations, and visual content in collaboration with creative teams.
 </li>
 <li>
 Plan and execute digital campaigns with the digital marketing team.
 </li>
 <li>
 Collaborate with vendors and cross-functional teams including R&amp;D, Clinical, Regulatory, Finance, Supply chain and Sales for strategic alignment.
 </li>
 </ul>
 
 
 
 
 
 Minimum Qualifications:
 
 
 <ul>
 <li>
 MBA (Marketing or related field) is mandatory.
 </li>
 <li>
 2&ndash;3 years of experience in marketing or 5&ndash;6 years of relevant sales experience in endo-mechanical.
 </li>
 <li>
 Strong communication, project management, and creative execution skills.
 </li>
 <li>
 Ability to work in a fast-paced, cross-functional, and global environment.
 </li>
 </ul>
 
 
</div>

Assistant Product Manager

Purplle.com

<div>
 Carmesi is seeking an Assistant Marketing Manager with 4&ndash;6 years of experience in digital marketing, social media management, and e-commerce. The ideal candidate is a creative thinker with strong analytical skills, capable of driving brand growth through strategic campaigns, compelling content, and performance-driven digital initiatives. A background in the beauty, wellness, or lifestyle industry will be a strong advantage.
 
 
 The role requires a deep understanding of digital platforms, influencer marketing, and paid media, along with the ability to manage multiple projects while maintaining brand consistency across all touchpoints.
 
 
 Roles &amp; Responsibilities
 
 
 Social Media &amp; Content Strategy
 
 
 <ul>
 <li>
 Develop and execute social media strategies that build brand awareness and engagement.
 
 
 </li>
 </ul>
 Digital Advertising
 
 
 <ul>
 <li>
 Conceptualize and lead digital campaigns that tell compelling brand stories across Instagram, Facebook, and other platforms.
 </li>
 <li>
 Collaborate with the agency to review campaign performance data and audience insights, using them to inspire fresh, insight-led creative ideas.
 
 
 </li>
 </ul>
 E-commerce Management
 
 
 <ul>
 <li>
 Manage brand presence across online marketplaces such as Amazon, Blinkit, Nykaa, and Flipkart.
 </li>
 <li>
 Ensure product listings are optimized for search and conversion.
 </li>
 <li>
 Collaborate with internal teams to maintain accuracy, freshness, and consistency across e-commerce touchpoints.
 
 
 </li>
 </ul>
 Project Management
 
 
 <ul>
 <li>
 Coordinate with cross-functional teams to ensure timely delivery of all marketing initiatives.
 </li>
 <li>
 Handle multiple campaigns simultaneously while maintaining high attention to detail.
 
 
 </li>
 </ul>
 Mandatory Skills
 
 
 <ul>
 <li>
 Social Media Marketing: Proven ability to grow engagement and manage brand storytelling across multiple platforms.
 </li>
 <li>
 Digital Advertising: Strong understanding of Meta and Google Ads with the ability to translate performance insights into fresh, high-impact creative ideas.
 </li>
 <li>
 Content Strategy: Ability to ideate and brief design teams to create thumb-stopping content.
 </li>
 <li>
 Analytical Thinking: Proficiency in campaign performance analysis and data-driven optimization.
 
 
 </li>
 </ul>
 Good to Have
 
 
 <ul>
 <li>
 Understanding of AI-powered marketing tools for content creation and optimization.4
 
 
 </li>
 </ul>
 
 About Carmesi
 
 
 
 Carmesi was founded in 2017 with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in India&rsquo;s feminine hygiene industry. Carmesi has consistently challenged stereotypes by innovating and vocalizing women&rsquo;s issues.
 
 
 From rash-free sanitary pads to painless razors and natural deodorants, the brand&rsquo;s range continues to expand while maintaining its commitment to clean, safe, and empowering products. Carmesi was also the first Indian brand to have its pads certified 100% rash-free by a gynecologist &mdash; addressing a problem faced by nearly 90% of women in India.
 
 
 Available across multiple online platforms &mdash; Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, and more &mdash; Carmesi enjoys strong advocacy among its users. Its Instagram presence stands as a testament to its efforts in normalizing conversations around periods and women&rsquo;s wellness.
 
 
 Website:https://mycarmesi.com/
 
 
 Instagram:@mycarmesi
 
 
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
</div>

Assistant Marketing Manager - Carmesi

JSW Sports Pvt Ltd

<div>
 
 
 Role Overview:
 
 
 
 We are looking for a
 
 Head of Brand Marketing and Digital
 
 to lead integrated marketing efforts across our various verticals&mdash;Teams, Athlete &amp; Talent Management, and Sports IPs. This role demands a mix of strategic thinking, acumen for digital marketing, an analytical approach, P&amp;L ownership, hands-on execution, stakeholder management, and a deep passion for sports.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand &amp; Campaign Management
 
 
 <ul>
 <li>
 Design and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement.
 </li>
 <li>
 Conceptualize and lead 360&deg; campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches.
 </li>
 <li>
 Strategically Drive Brand Solutions in proximity to the sales team.
 </li>
 <li>
 Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing.
 </li>
 <li>
 Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations.
 </li>
 <li>
 Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).
 </li>
 </ul>
 
 
 Sponsorship &amp; Commercial Support
 
 
 <ul>
 <li>
 Support business development and partnerships through brand decks, campaign recaps, and marketing-led activations.
 </li>
 <li>
 Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.
 </li>
 </ul>
 
 
 Events &amp; IP Marketing
 
 
 <ul>
 <li>
 Drive consumer marketing for existing and new sports IPs&mdash;fan acquisition, ticketing campaigns, grassroots outreach.
 </li>
 <li>
 Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.
 </li>
 </ul>
 
 
 Digital &amp; Performance Marketing
 
 
 <ul>
 <li>
 Supervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions.
 </li>
 <li>
 Track analytics and prepare performance reports for campaigns and platforms.
 </li>
 </ul>
 
 
 Ideal Candidate:
 
 
 <ul>
 <li>
 10+ years of experience in
 
 sports, entertainment, or youth-focused brands
 
 .
 </li>
 <li>
 Proven track record in
 
 brand building
 
 ,
 
 fan marketing
 
 , or
 
 sports events/IP campaigns and P&amp;L ownership.
 
 </li>
 <li>
 Strong grasp of digital marketing, social media trends, and content-led storytelling.
 </li>
 <li>
 Excellent project management, agency coordination, and communication skills.
 </li>
 <li>
 A natural collaborator with a passion for Indian and global sports.
 </li>
 </ul>
 
 
</div>

Head of Marketing

Singapore Tourism Board

<div>
 
 
 What the role is:
 
 
 
 Based in either STB New Delhi or STB Mumbai, the Assistant Manager will be responsible for overseeing the Finance, Administration, and some Human Resource functions of the STB India office. The officer will also support ad-hoc projects in collaboration with team members to strengthen Singapore&rsquo;s positioning as a compelling destination for Indian leisure and MICE travellers.
 
 
 
 
 
 
 What you will be working on:
 
 
 
 The Assistant Manager will be responsible for managing the Finance, Administration, and Human Resource functions for the STB India team. He/She will be based in either STB New Delhi office or STB Mumbai office, and will be required to travel to the other STB office outside of the city where he/she is based i.e. New Delhi or Mumbai. The officer will also support incentive-related processes and other ad-hoc projects as assigned. Details of the key responsibilities are as follows:
 
 
 
 
 
 
 (1) Finance
 
 
 
 The officer will oversee the day-to-day financial operations of both STB New Delhi and STB Mumbai offices, including processing invoices and payments through STB&rsquo;s internal Workday platform. He/she will also be responsible for financial reporting and functions such as administering tax deductions in compliance with local regulatory requirements, monitoring budgets, and managing month-end and year-end closing processes. The officer will work closely with the STB Headquarters Finance team to ensure adherence to corporate policies and reporting timelines.
 
 
 
 
 
 
 (2) Administration
 
 
 
 The officer will lead and/or support procurement and tender processes, ensuring proper documentation and audit trails for all financial and administrative transactions, in consultation with the STB Headquarters Finance and Procurement teams where required. He/she will serve as one of the points of contact for the generic email accounts of STB New Delhi and STB Mumbai, and will maintain an inventory of marketing collaterals such as souvenirs and guidebooks. The role also includes planning and producing collaterals for marketing, trade, and media engagements, as well as promotional events, in collaboration with team members. The officer will oversee office leasing arrangements, including rental equipment and other administrative contracts (e.g. office vehicles and manpower support) that require periodic review and renewal.
 
 
 
 
 
 
 (3) Human Resource
 
 
 
 The officer will liaise with the appointed payroll agency to ensure timely and accurate payroll administration. He/she will manage staff welfare activities and coordinate individual training programmes as the office&rsquo;s Training Coordinator. The officer will also maintain the STB India intranet page (Batik) as the office Knowledge Manager, and provide administrative support to the Regional Director, India, Middle East, South Asia, and Africa (IMESA).
 
 
 
 
 
 
 (4) Incentives Processing and Ad-hoc Projects
 
 
 
 The officer will support the administration of incentive programmes implemented by STB India to promote Singapore as a compelling MICE destination. He/she will also assist with ad-hoc projects and assignments as required by the Area Directors of STB New Delhi and STB Mumbai.
 
 
 
 
 
 
 What we are looking for:
 
 
 <ul>
 <li>
 At least 5 years&rsquo; working experience in finance and administration.
 </li>
 <li>
 Possesses working knowledge and practical experience in finance, taxation, regulatory reporting and procurement operations in India.
 </li>
 <li>
 Ability to identify operational risks and work collaboratively with the team to develop and implement mitigation measures.
 </li>
 <li>
 Demonstrated capability to prioritise and complete tasks effectively in alignment with project timelines and budget requirements.
 </li>
 <li>
 Strong organisational and multitasking skills, with the ability to manage multiple workstreams across finance, administration, and HR functions
 </li>
 <li>
 Meticulous attention to detail and adherence to corporate governance, compliance, and documentation standards, with maintenance of accurate records and audit trails
 </li>
 <li>
 Effective communication and interpersonal skills to work collaboratively with internal teams, external vendors, and stakeholders.
 </li>
 <li>
 Proactive and resourceful, with the ability to take initiative and resolve operational issues independently.
 </li>
 <li>
 Strong team player with a collaborative and positive working attitude.
 </li>
 <li>
 Familiarity with Singapore&rsquo;s culture, systems, or work environment would be advantageous
 </li>
 <li>
 Strong business data analytics skills, with the ability to interpret and present insights to support decision-making
 </li>
 <li>
 NTO, tourism or hospitality background would be an added advantage
 </li>
 </ul>
 
 
 
 
 
 Additional Information
 
 
 <ul>
 <li>
 Role Type: Individual contributor role, based in STB New Delhi or STB Mumbai.
 </li>
 <li>
 Employment Contract: The appointment will be on a two-year contract. Subject to good performance and meeting expectations throughout the contract term, the officer may be considered for conversion to a permanent position thereafter.
 </li>
 <li>
 Reporting Structure: The officer will report to the Area Director of STB New Delhi or STB Mumbai for all administrative and office-related matters depending on where is physically based.
 </li>
 <li>
 Travel: Domestic (pan-IN) and international travel (principally to Singapore) will be required.
 </li>
 </ul>
 
 
 
 
 
 Application Status:
 
 
 
 Shortlisted candidates will be contacted within 2 weeks from closing date of this job posting. We regret to inform only shortlisted candidates will be notified.
 
</div>

Assistant Manager, India (Mumbai) (2 year contract)

Ruder Finn India

<div>
 
 
 About Ruder Finn India:
 
 
 
 Ruder Finn is one of the world&rsquo;s largest independent communications agencies. Born in New York in 1948 with a restless &lsquo;What&rsquo;s Next&rsquo; spirit that still drives us today, it was one of the first PR agencies in the world. From bold ideas to breakthrough storytelling, we help brands, leaders, and causes stay ahead in a world that never stands still.
 
 
 In India, our journey has been nothing short of electric. In just 7 years, we&rsquo;ve scaled from a boutique agency to one of the fastest-growing large agencies in the country. Along the way, we&rsquo;ve built a culture where people grow, experiment, and shine, proven by consistently leading the people and campaign award wins. With 250+ awards in the last 5 years and titles like Mid-Sized Agency of the Year and Large Agency of the Year (multiple times), we&rsquo;re not just part of the conversation. We&rsquo;re shaping it.
 
 
 
 Why Ruder Finn India?
 
 
 
 At Ruder Finn, we don't just do PR - we shape what's next. Here's why you'll love being part of our story:
 
 <ul>
 <li>
 
 Tech at the core
 
 : Whether it's healthcare, consumer, or corporate, we bring a tech-first lens to everything we do. From RF.AIO to our Tech Lab and RF Studio, innovation isn't a department here, it's a mindset.
 </li>
 <li>
 
 Talent comes first
 
 : We believe in meritocracy and back it up by investing heavily in learning, development, and young leadership. If you've got the drive, you'll get the stage.
 </li>
 <li>
 
 Living "What's Next":
 
 Curiosity and hunger fuel us. We don't wait for trends; we build them.
 </li>
 <li>
 
 Punching above our weight
 
 : From social-first storytelling for global icons like Meta and Adobe, to high-energy campaigns with LGP and MG - we play in big leagues with bold ideas.
 </li>
 <li>
 
 Work hard, play harder
 
 : Yes, we deliver for our clients, but we're equally passionate about telling our own story. #LifeAtRF is about creativity, camaraderie, and culture - and our people bring it alive every day. Check it out-
 
 https://www.instagram.com/ruderfinnindia/
 
 </li>
 </ul>
 
 
 
 
 Opportunity:
 
 
 
 This is your chance to step into a role that&rsquo;s as dynamic as the brands you&rsquo;ll work with. You&rsquo;ll lead bold campaigns, mentor a team of curious, high-energy talent, and drive ideas that don&rsquo;t just get heard, they spark conversation. Think of it as a front-row seat to transformation: shaping strategies, championing digital-first storytelling, and making an impact that lasts. If you&rsquo;re hungry for growth, ready to challenge the status quo, and excited to be a trusted advisor to senior leadership, this is where it happens
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 
 Be the Client&rsquo;s Confidant (and Challenger)
 
 
 
 <ul>
 <li>
 Be the day-to-day strategic partner for clients, ensuring their communications move the needle.
 </li>
 <li>
 Anticipate client needs and proactively deliver solutions that align with business goals.
 </li>
 <li>
 Lead media and influencer strategies, securing high-impact opportunities across platforms.
 </li>
 <li>
 Craft compelling narratives&mdash;from media pitches and press releases to thought-leadership content.
 </li>
 </ul>
 
 
 
 
 
 Coach with Curiosity
 
 
 
 <ul>
 <li>
 Manage, coach, and inspire Account Managers, Executives, and Associates to deliver their best work.
 </li>
 <li>
 Create a culture of accountability, collaboration, and curiosity within the team.
 </li>
 <li>
 Lead by example&mdash;mentoring junior talent and acting as the steady hand during challenges.
 </li>
 </ul>
 
 
 
 Turn Campaigns into Conversations
 
 
 
 <ul>
 <li>
 Design and deliver integrated campaigns that combine traditional PR, digital, and influencer strategies.
 </li>
 <li>
 Ensure flawless execution across deliverables, timelines, and budgets.
 </li>
 <li>
 Monitor campaign performance, translate data into insights, and optimize for results.
 </li>
 </ul>
 
 
 
 Turn Momentum into Growth
 
 
 
 <ul>
 <li>
 Deepen client relationships by identifying opportunities to expand scopes and services.
 </li>
 <li>
 Support senior leadership in pitches and business development with smart insights and bold ideas.
 </li>
 <li>
 Represent the agency at industry forums, networking events, and client-facing thought leadership.
 </li>
 </ul>
 
 
 
 Keep the Chaos Classy
 
 
 
 <ul>
 <li>
 Manage account profitability, scope projects with precision, and ensure commercial discipline.
 </li>
 <li>
 Oversee project management, ensuring client satisfaction and smooth delivery at every stage.
 </li>
 <li>
 Maintain high quality and consistency across all client outputs.
 </li>
 </ul>
 
 
 
 
 What We Expect from You:
 
 
 <ul>
 <li>
 7&ndash;9 years of PR/communications experience, ideally agency-side.
 </li>
 <li>
 Experience in handling clients in the space of consumer technology
 </li>
 <li>
 Proven experience leading accounts, managing teams, and delivering digital-first campaigns.
 </li>
 <li>
 Strong media relations skills paired with a savvy understanding of digital and influencer ecosystems.
 </li>
 <li>
 Confident storyteller with exceptional writing and presentation ability.
 </li>
 <li>
 A mentor and motivator with natural leadership presence.
 </li>
 <li>
 Entrepreneurial mindset&mdash;proactive, solutions-oriented, and always spotting opportunities.
 </li>
 </ul>
</div>

Senior Public Relations Manager

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
 <ul>
 <li>
 Develop and implement a consumerization strategy for the portfolio
 </li>
 <li>
 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
 </li>
 <li>
 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
 </li>
 <li>
 Ensure consistent brand voice, messaging and visual identify across all channels
 </li>
 </ul>
 
 
 Innovation
 
 
 <ul>
 <li>
 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
 </li>
 <li>
 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
 </li>
 <li>
 Collaborate with product development team to ensure timely launches of new products.
 </li>
 <li>
 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
 </li>
 <li>
 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
 </li>
 <li>
 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
 </li>
 </ul>
 
 
 Digital Content Development:
 
 
 <ul>
 <li>
 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
 </li>
 <li>
 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
 </li>
 <li>
 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
 </li>
 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
 <ul>
 <li>
 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
 </li>
 <li>
 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
 </li>
 <li>
 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
 </li>
 <li>
 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
 <li>
 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
 </li>
 <li>
 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
 </li>
 <li>
 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
 </li>
 <li>
 Oversee campaign performance, budget allocation, and ROI optimization.
 </li>
 <li>
 Use data-driven insights to refine targeting, creative, and channel strategies.
 </li>
 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
 <li>
 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
 </li>
 <li>
 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
 </li>
 <li>
 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
 <ul>
 <li>
 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
 </li>
 <li>
 Foster a collaborative, innovative team culture to achieve marketing goals.
 </li>
 <li>
 Set clear objectives, provide feedback, and ensure alignment with brand vision.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
 </li>
 <li>
 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
 <ul>
 <li>
 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
 </li>
 <li>
 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

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