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associate director - brand & communications

brand marketing manager

PhonePe

<div>
 
 About PhonePe Limited:
 
 
 
 Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
 
 
 PhonePe&rsquo;s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company&rsquo;s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
 
 
 
 Culture:
 
 
 
 At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you&rsquo;re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
 
 
 The Role
 
 
 
 Overview
 
 
 
 We are looking for a dynamic and results-oriented marketer to drive &amp; execute the marketing strategy for Payments. As the Marketing Manager, you will be the voice of the consumer while championing the brand &amp; business objectives. You will be responsible for influencing and executing strategies that drive overall business growth by understanding business context &amp; helping translate that into marketing strategy &amp; then executing the marketing strategy.
 
 
 This is a high-impact role that requires :
 
 
 <ul>
 <li>
 First principle thinking, business &amp; category understanding, ability to process and appreciate disparate category, business &amp; consumer context &amp; translate that into sharply focussed marketing strategy &amp; plan of action.
 </li>
 <li>
 It will also need ability to bring the aligned marketing strategy to life. It will involve brief writing, ability to identity partners, creative flair, analytical abilities, media &amp; research understanding.
 </li>
 <li>
 For daily success : being on top of business context, structured thinking, presentation skills &amp; relationship building with external and internal stakeholders are must have skills. This role warrants for the candidate to exhibit a high degree of accountability &amp; ownership.
 
 
 </li>
 </ul>
 You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, Legal, Procurement and Marketing to drive impact.
 
 
 Experience : Min 5-7 years of experience of driving the marketing charter for categories across FMCG &amp; internet brands (travel, fashion, fintech, D2C brands, e-commerce,edutech,F&amp;B,consumer goods)
 
 
 
 Description
 
 
 
 The Role: Marketing Manager
 
 
 This role is in the Marketing team at PhonePe, reporting into AD, Marketing, Payments
 
 
 This role will be responsible for marketing of payments business.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Payments&rsquo; marketing will involve driving growth for the payments business through an integrated marketing approach. This will warrant strong category &amp; business understanding, AOP deep dive, ability to process business data into insights and translate that into marketing strategies &amp; actionables.
 </li>
 <li>
 Marketing strategy &amp; execution: Defining business objectives &amp; translating them into clear actionables from communication, media, reserach &amp; measurement pov. Execution &amp; operational excellence is critical. This will involve proactively planning for campaigns &amp; their networks with ownership &amp; accountability, breaking down tasks into action items &amp; identifying &amp; working with partners to drive high quality output in a timely manner.
 </li>
 <li>
 Media channel&rsquo;s know-how: This will involve understanding channel capabilities from a targeting, impact &amp; measurement pov. Coordinating with channel owners like traditional media , social media, digital : on and off deck,CRM &amp; merchandising to define clear problem statements &amp; follow up on solutions &amp; impact.
 </li>
 <li>
 Integrated campaign planning: Understanding &amp; appreciation of business realities into clear &amp; simple problem statements &amp; objectives through creative &amp; media briefs. Identifying, evaluating &amp; onboarding the right creative, content &amp; media partners to solve for problem statements. Planning campaign networks &amp; campaign designs and then working with agencies/ partners to timely deliver the output.
 </li>
 <li>
 Research &amp; Insights : Ability &amp; comfort with qualitative &amp; quantitative data translation into insights that power planning at a strategy level, creative development, media planning &amp; impact measurement. Prior experience of utilising Brand tracks, U&amp;A like studies is mandatory.
 </li>
 <li>
 Stakeholder mgmt : Managing, influencing &amp; collaborating with key stakeholders while navigating the system to seek clarity &amp; inputs, influence decision making, negotiate, re-pivot if needed.
 
 
 </li>
 </ul>
 Must haves
 
 
 <ul>
 <li>
 MBA from Tier 1 college with at least 5-7 years of Marketing experience in a well established &amp; marketing first internet/ fintech + FMCG brand. Marketing experience to that is holistic and centred around a deep category &amp; consumer understanding with bias for action &amp; measurement.
 </li>
 <li>
 Analytical bent of mind. Comfort with numbers &amp; relevant business, media &amp; research metrics to arrive at clear &amp; actionable insights.
 </li>
 <li>
 Relationship mgmt: Ability to manage diff stakeholders while managing ambiguity &amp; navigating the system to influence decision making, seek clarity, negotiate &amp; drive impact
 </li>
 <li>
 Media understanding: Proven experience of evaluating, measuring and optimising both traditional &amp; digital media (paid &amp; owned). Ability to plan &amp; drive experiments that lead to incremental impact for the categories
 </li>
 <li>
 Experience of working with different creative,research &amp; media agencies with working relations across the top league agencies.Excellent brief writing skills for Business approach notes &amp; creative and media agencies
 </li>
 <li>
 First principle thinking : Ability to think strategically, ask the right questions to get and drive clarity for key stakeholders. The ability to appreciate disparate pieces of information and translate that into clear actionables is important.
 </li>
 <li>
 Execution excellence: Operational and execution excellence with a high sense of accountability &amp; ownership
 
 
 </li>
 </ul>
 Critical Requirement
 
 
 <ul>
 <li>
 Business &amp; category understanding along with experience in bringing marketing strategies to life through excellence in program mgmt &amp; marketing ops
 </li>
 <li>
 Ability to process &amp; translate different points of view &amp; information to insights that help define clear &amp; singular marketing tasks &amp; goals.
 </li>
 <li>
 A self-starter with a bias for action &amp; measuring impact
 </li>
 <li>
 Accountability &amp; ownership of work
 </li>
 <li>
 Agility &amp; resilience to evolve ways of working in agile environments
 
 
 </li>
 </ul>
 
 PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
 
 
 
 <ul>
 <li>
 Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
 </li>
 <li>
 Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
 </li>
 <li>
 Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
 </li>
 <li>
 Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
 </li>
 <li>
 Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
 </li>
 <li>
 Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
 
 
 </li>
 </ul>
 
 
 Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process,
 
 
 
 
 please fill out this form.
 
 
 
 
 
 
 Read more about PhonePe
 
 
 
 
 on our blog
 
 
 
 
 .
 
 
 
 
 
 Life at PhonePe
 
 
 
 
 PhonePe in the news
 
</div>

Brand Marketing Manager

JOKER & WITCH

<div>
 
 
 Designation:
 
 Lead &ndash; Brand Marketing &amp; PR
 
 
 
 
 
 
 
 
 Reporting to
 
 &ndash; Co-Founder, Chief Brand &amp; Product Officer
 
 
 
 &nbsp;
 
 
 
 
 Company:
 
 JW BRANDS PVT LTD
 
 
 
 Brands: JOKER &amp; WITCH (www.jokerandwitch.com) | TEEJH (www.teejh.com)
 
 
 
 
 Location &ndash;
 
 Bangalore, India
 
 
 &nbsp;
 
 
 
 ABOUT US
 
 
 
 JOKER AND WITCH is a New-Age Watch &amp; Jewellery brand for men &amp; women, offering minimal, unique and trend-setting global styles at affordable prices. Our product designs are inspired by international trends, celebrity looks, and high street styles. TEEJH is an Ethnic Jewelry brand fully owned by its sister concern JOKER AND WITCH. We are a start-up based out of Bangalore with an enthusiastic young team and are looking for candidates who are ambitious, problem solvers and most importantly, hungry for enormous learning.&nbsp;
 
 
 &nbsp;
 
 
 We are seeking an innovative and experienced Lead of Brand Marketing &amp; PR who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning, reach and driving consumer engagement through dynamic and strategic marketing approaches.
 
 
 &nbsp;
 
 
 The incumbent will be responsible for managing all the brand marketing activities for Joker &amp; Witch and Teejh along with driving key alliances, Influencer strategy, PR, offline marketing etc.
 
 
 &nbsp;
 
 
 
 &nbsp;
 
 
 
 
 Roles &amp; Responsibilities:
 
 
 
 &nbsp;
 
 
 
 1.&nbsp;&nbsp;&nbsp;&nbsp;Brand Strategy &amp; Marketing:
 
 
 
 
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop and execute a holistic Brand marketing strategy in accordance with the Brand DNA and be the guardian for a strict adherence to brand communication and brand book guidelines.&nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Drive organic marketing efforts to enhance brand visibility and engagement without reliance on paid advertising. Develop strategies that leverage SEO, social media, brand collaborations and other channels to grow organic reach effectively.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Define and refine Joker &amp; Witch and Teejh&rsquo;s brand positioning within the D2C landscape, ensuring that our brands stand out in a competitive market and resonates deeply with our consumer base.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Oversee the development of marketing materials, blogs and brand messages across platforms.
 
 
 
 
 
 
 2.&nbsp;&nbsp;&nbsp;&nbsp;Social Media &amp; Content Marketing:
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Spearhead the development and implementation of a comprehensive high-velocity content marketing strategy, focusing on creating and disseminating engaging, relevant, and topical content that resonates with our target audiences, increases brand awareness and fosters community growth across all platforms. Ensure content is optimized for both speed of production and impact.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Manage social media content calendars, planning and executing engaging videos and posts to maintain a consistent and impactful brand presence on all platforms.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ideate &amp; create high-quality, original content for Instagram &amp; other social channels, ranging from fashion tips &amp; trends, category and product awareness, contests, behind-the-scenes, and visually appealing creative Instagram posts etc
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Monitor social media analytics, track performance metrics, and leverage insights to optimize content strategy, improve engagement, and drive channel growth.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stay updated on social media trends, algorithm updates, and best practices for content creation and collaboration to continuously innovate and enhance the brand&rsquo;s presence on the platforms.
 
 
 &nbsp;
 
 
 
 3.&nbsp;&nbsp;&nbsp;&nbsp;Influencer Marketing:
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead influencer marketing activities for both brands including campaign ideation, influencer onboarding, managing existing influencers and execution of end to end campaigns.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cultivate relationships with fashion influencers, content creators, and brand ambassadors to collaborate on Instagram &amp; youtube to amplify brand&rsquo;s message and reach new audiences.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Evaluate &amp; onboard influencer marketing agencies to ensure wider reach for the brand&rsquo;s communication
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead influencer &amp; celebrity gifting activities during festive season.
 
 
 &nbsp;
 
 
 
 4.&nbsp;&nbsp;&nbsp;&nbsp;Brand Alliances &amp; Collaborations :
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead, negotiate &amp; execute strategic brand partnerships &amp; collaborations, co-branded content campaigns, and joint promotional initiatives on social mediums, website and other properties to maximize brand exposure, drive customer acquisition and generate buzz in the industry.
 
 
 &nbsp;
 
 
 
 5.&nbsp;&nbsp;&nbsp;&nbsp;Media &amp; PR-
 
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead the entire media &amp; PR alliance in coordination with an agency and internal stakeholders.
 
 
 &nbsp;
 
 
 
 6.&nbsp;&nbsp;&nbsp;&nbsp;Creative Supervision
 
 :
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;Work very closely with the creative lead to ensure that brand creatives and communications are&nbsp;&nbsp;&nbsp;
 
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;strongly aligned with overall organizational goals.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with the digital marketing team to ensure the right selection of creatives, videos and copy for brand ads, whatsapp and email communications.
 
 
 &nbsp;
 
 
 
 7.
 
 &nbsp;&nbsp;&nbsp;
 
 Team Management:
 
 
 
 
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead and inspire a young team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work closely with internal marketing and creative teams to craft and execute marketing campaigns that align with our brand's voice and goals.
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate cross-functionally with marketing, creative, and merchandising teams to ensure brand consistency and alignment with business objectives across all content formats.
 
 
 
 
 
 
 8.&nbsp;&nbsp;&nbsp;&nbsp;Market Research
 
 :
 
 
 &nbsp;
 
 
 -&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Analysis of the competition, and to devise/create key benchmarking indicators and/or competitive reports to stay ahead of the competitive curve.
 
 
 
 
 
 &nbsp;
 
 
 &nbsp;
 
 
 &nbsp;
 
 
 &nbsp;
 
 
 
 Desired Candidate Profile:
 
 
 
 &nbsp;
 
 
 1.&nbsp;&nbsp;&nbsp;&nbsp;5-10 years of Brand Marketing experience in verticals such as fashion, retail, luxury goods, beauty,&nbsp;food or E-Commerce.
 
 
 2.&nbsp;&nbsp;&nbsp;Expertise in developing and implementing effective content marketing and organic growth
 
 
 strategies.
 
 
 3.&nbsp;&nbsp;Excellent understanding and execution of Brand &amp; marketing communication concepts.
 
 
 4.&nbsp;&nbsp;&nbsp;Strong creative aesthetics and awareness of fashion industry.
 
 
 5.&nbsp;&nbsp;Strong experience working with marketing/advertising agencies, overseeing campaign development
 
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and execution, and ensuring consistent brand messaging
 
 
 6.&nbsp;&nbsp;&nbsp;Possesses a &ldquo;hands-on&rdquo; approach and an ability to multitask in a fast paced start up environment
 
 
 7.&nbsp;&nbsp;&nbsp;&nbsp;Proficient in Creative suites such as Adobe photoshop, Illustrator, Corel draw etc&nbsp;
 
 
 8.&nbsp;&nbsp;&nbsp;Excellent communication &amp; negotiation skills, essential for building internal and external&nbsp;&nbsp;
 
 
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;relationships.
 
 
 9.&nbsp;Deep understanding of brand positioning strategies, particularly within the D2C domain.
 
 
 10.&nbsp;&nbsp;Exceptional leadership skills with the ability to manage and mentor a dynamic marketing team.
 
 
 11.&nbsp;&nbsp;Candidates based out of Bangalore, and willing to join immediately will be given preference
 
 
 12.&nbsp;&nbsp;Bachelor degree required, NIFT &amp; MBA graduates will be given preference.
 
 
 
 
 
 
 What We Offer:
 
 
 <ul>
 <li>
 A leadership role at the forefront of the fashion accessories industry, with significant opportunities to impact our brand's growth and consumer engagement.
 </li>
 <li>
 A dynamic, supportive work environment that encourages innovation and values a proactive approach to marketing.
 </li>
 <li>
 Competitive salary and comprehensive health benefits
 </li>
 </ul>
</div>

Lead – Brand Marketing

Tata Consumer Products

<div>
 
 Key Deliverables in this role:
 
 
 
 
 
 Financial Outcomes:
 
 
 
 
 
 Marketing Strategy &amp; Execution:
 
 
 
 
 
 - Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy, focused on sustainable and profitable growth. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.
 
 
 
 
 
 - Define and implement go-to-market strategies for portfolio focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.
 
 
 
 
 
 Drive Portfolio Expansion:
 
 
 
 
 
 - Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales.
 
 
 
 
 
 Customer Service:
 
 
 
 
 
 - Strategize action around Consumer Empathy
 
 
 
 
 
 - Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.
 
 
 
 
 
 - Ahead of industry growth by ensuring gain in market share, Consumption growth by increased household penetration
 
 
 
 
 
 - Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO
 
 
 
 
 
 - Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.
 
 
 
 
 
 - Work closely with Shopper &amp; Trade Marketing, Sales teams to analyze sales &amp; market data to develop &amp; deliver relevant initiatives.
 
 
 
 
 
 - Monitor &amp; influence demand forecasting and adapt plans on the portfolio as required.
 
 
 
 
 
 - Lead Cost Savings/Gross margin actions through process improvement.
 
 
 
 
 
 Internal Processes:
 
 
 
 
 
 - Brand Communication, Media Strategy &amp; Planning
 
 
 
 
 
 - Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
 
 
 
 
 
 - Work with Consumer &amp; Market Insight teams to monitor, analyses &amp; evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and Masterbrand communication.
 
 
 
 
 
 - Work together with Innovation Team for seam less takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.
 
 
 
 
 
 - Support Inventory optimization projects.
 
 
 
 
 
 Innovation and Learning:
 
 
 
 
 
 - Leading Digital Transformation &amp; People agenda
 
 
 
 
 
 - Driving innovation that increases penetration or premiumization or sales
 
 
 
 
 
 - Drive digital transformation within the brand teams to improve process and efficiency
 
 
 
 
 
 Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital &amp; PR agencies) by
 
 
 
 
 
 - Ensuring sharp understanding of master brand architecture and agenda ensuring timely issuance of briefs by team.
 
 
 
 
 
 - Evaluate and enable deployment of relevant plans on various sub brands to achieve master brand objectives.
 
 
 
 
 
 - Review plans on an ongoing basis (including spends) to adapt as required.
 
 
 
 
 
 - Assisting Reporting Manager for on ground execution of extended master Brand in line with new architecture strategies / interventions.
 
 
 
 
 
 - As a marketing leader build a strong inclusive, diverse and high performing team on a critical brand for the organization.
 
 
 
 
 
 - Work with diverse team and cultures spanning India.
 
 
 
 
 
 Critical success factors for the Role:
 
 
 
 
 
 - MBA with 12-14 Years of overall experience
 
 
 
 
 
 - Ideal experience of 4-5 years in brand management
 
 
 
 
 
 - Mandatory requirement of 2-3 years of sales/ trade marketing experience
 
 
 
 
 
 - Proven track record for developing B2C growth marketing strategies that deliver tangible business results
 
 
 
 
 
 - Strong analytical skills and data-driven thinking
 
 
 
 
 
 Desirable success factors for the Role:
 
 
 
 
 
 - Good communication skills and stakeholder management capabilities
 
 
 
 
 
 - Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
 
</div>

Associate Director, Marketing

Cleartrip

<div>
 
 
 
 Assistant Manager &ndash; Social Media, at Shopsy
 
 
 
 
 About the team - Brand Team at Shospy
 
 
 We are looking for an Assistant Manager - Marketing Analytics (Social Media Focus) to lead Shopsy&rsquo;s social media growth and performance measurement. The ideal candidate will have a data-driven mindset, a deep understanding of content analytics, and a knack for scaling engagement across platforms. If you&rsquo;re passionate about using insights to optimize content, grow brand presence, and drive business impact, this role is for you!
 
 
 
 
 
 
 
 You are Responsible for:
 
 
 
 
 
 Social Media Strategy &amp; Growth
 
 :
 
 <ul>
 <li>
 Drive social media content for Shopsy&rsquo;s social channels backed with strategy with a goal to increase engagement.
 </li>
 <li>
 Drive brand and sale campaigns on social media platforms to increase visits and installs for the apps
 </li>
 <li>
 Collaborate with vendors to execute social media content.
 </li>
 </ul>
 
 
 Influencer Marketing &amp; Brand Campaigns:
 
 
 <ul>
 <li>
 Manage influencer agencies to identify, onboard, and collaborate with the right creators.
 </li>
 <li>
 Develop and execute influencer-led campaigns to drive brand visibility.
 </li>
 <li>
 Evaluate influencer performance based on engagement metrics and ROI.
 </li>
 </ul>
 
 
 Data-Driven Insights &amp; Performance Analysis
 
 :
 
 <ul>
 <li>
 Track, measure, and analyze content effectiveness using social listening and analytics tools.
 </li>
 <li>
 Identify trends, audience preferences, and engagement drivers to refine strategy.
 </li>
 <li>
 Provide data-backed recommendations for content optimizations and campaign improvements.
 </li>
 </ul>
 
 
 Social Media Analytics and Post Boosting
 
 
 <ul>
 <li>
 Organic Performance Analysis: Monitor and analyze key social media metrics (reach, engagement, impressions) to generate actionable insights and reports for content optimization. Conduct competitive and trend analysis focused on organic, influencer and boosting performance.
 </li>
 <li>
 Boost Strategy &amp; Optimization: Assist in planning, executing, and optimizing social media post boosting campaigns, including targeting and budget. Monitor effectiveness to amplify organic reach and achieve marketing objectives.
 </li>
 <li>
 Data-Driven Recommendations: Translate social media data into clear recommendations for content, influencer campaigns, and budget efficiency.
 </li>
 <li>
 Tools Proficiency: Utilize analytics platforms and internal dashboards for data extraction, interpretation, and reporting.
 </li>
 </ul>
 
 
 
 
 
 You should have the following:
 
 
 <ul>
 <li>
 Proficiency in many social media platforms like- Instagram. Experience in scaling up the Instagram page &amp; content.
 </li>
 <li>
 Experience in executing influencer-led campaigns
 </li>
 <li>
 Keen interest in social media and social media analytics.
 </li>
 <li>
 Proactive in coming up with engaging ideas.
 </li>
 <li>
 Bring a data backed approach to social media via analytics.
 </li>
 </ul>
</div>

Assistant Manager Social Media

Deluxe

<div>
 
 
 About the Company
 
 
 
 
 
 
 Deluxe, a subsidiary of Platinum Equity, is a global leader in media and entertainment services for film, video and online content. Since 1915, Deluxe has been the trusted partner for the world&rsquo;s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in post-production, distribution, asset and workflow management, and cloud-based technologies.
 
 
 With headquarters in Los Angeles and offices around the globe, the company employs over 3,500 of the most talented individuals, developers, and industry veterans worldwide. For more information, please visit www.bydeluxe.com.
 
 
 
 
 
 
 About the role
 
 
 
 
 
 
 As an Assistant Manager for Deluxe Marketing, you carry the Deluxe brand in your day-to-day. As a brand evangelist, you will assist the global team in the development and execution of marketing campaigns and decks, analyzing market trends, and managing various promotional activities both local and in other regions. You are well-connected with the teams in Deluxe, creative and suggesting way to promote the company&rsquo;s values and activities, detail-oriented to ensure content fits the marketing framework laid out by Deluxe Corporate, and possesses strong communication skills, written and verbal.
 
 
 
 
 
 
 Primary Responsibilities
 
 
 
 
 
 <ul>
 <li>
 To be a brand evangelist for Deluxe, in how the communication is done with external parties, on social media and in marketing decks.
 </li>
 <li>
 To build and maintain marketing decks for various regions as needed in a timely manner.
 </li>
 <li>
 To work in newsletters for various regions, reach out to HR and Business to understand current events within the office to feed into the newsletter
 </li>
 <li>
 To maintain and publish social media posts for Deluxe by adhering to the corporate communications framework set in the company.
 </li>
 <li>
 To be present in person to ensure the needs of the marketing team are met during events and gatherings in the office.
 </li>
 <li>
 To be in tune with what&rsquo;s happening in the industry, suggest and enable industry event participation for employees, cover the same on social media.
 </li>
 <li>
 To monitor social media trends, SEO for brand adoption and hiring, and enable Deluxe to be visible in the India market.
 </li>
 <li>
 Proactively collaborating with business leaders on areas where we can improve from a marketing standpoint.
 </li>
 <li>
 Communicating marketing initiatives with business leaders regularly, measuring success with data-driven approach like number of posts, events, reactions, time taken to post from event occurrence (recency) etc.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, media production, communications, or a related field preferred.
 </li>
 <li>
 Proven experience in social media marketing, SEO and other marketing activities.
 </li>
 <li>
 Excellent communication skills, written and verbal.
 </li>
 <li>
 Flexible to meet the needs of the role, to attend events onsite or other locations.
 </li>
 <li>
 Confidence in dealing with executive management, leadership and ability to speak in townhalls and large gatherings.
 </li>
 </ul>
 
 
</div>

Assistant Marketing Manager

Amazon

<div>
 
 Description
 
 
 
 The Amazon team is looking for an entrepreneurial, analytical and highly motivated Sourcing Manager to join our team to launch new high quality products for our global customers. The Sourcing Manager will develop the sourcing approach, drive the supplier selection process, negotiate contracts, and manage our portfolio of manufacturers on a global scale. The Sourcing Manager will be an expert at selecting factories across the globe that can reliably deliver products on spec at high quality levels and targeted costs. The Sourcing Manager will also regularly monitor key aspects of factory and vendor performance levels through a scorecard and audit process.
 
 
 The ideal candidate will be a self-starter with a passion for delivering high quality products to customers. This candidate will possess amazing negotiation abilities, partner management skills, project management skills, strong financial acumen, a high degree of ownership and integrity, a high attention to detail, excellent communication skills, and be a great team player.
 
 
 
 The Sourcing Manager&rsquo;s Primary Responsibilities Will Include
 
 
 
 <ul>
 <li>
 Develop the sourcing strategy, along with process for evaluating supplier potentials
 </li>
 <li>
 Identifying and developing relevant quality protocols and a system for managing quality on an ongoing basis
 </li>
 <li>
 Analyzing the marketplace to find the broadest set of capable manufactures globally who provide the best product cost, quality and delivery objectives &ndash; insuring maximum bottom-line impact
 </li>
 <li>
 Distributing RFQs to suppliers and managing the process to receive completed quotes
 </li>
 <li>
 Choosing a final supplier(s) including negotiating the best cost and contract terms (including IP management).
 </li>
 <li>
 Managing the supplier relationship on an ongoing basis including holding the supplier to quality and compliance requirements as administered by Amazon&rsquo;s product compliance team
 </li>
 <li>
 Managing the supplier manufacturing process to insure they meet delivery performance metrics. Also influencing the supplier&rsquo;s manufacturing processes, technology decisions and policies in ways that are mutually beneficial and sustainable for both organizations.
 </li>
 <li>
 Developing negotiation strategies to deliver against business objectives and achieve sustainable relationships with suppliers. This includes periodic rebidding to insure our costs remain competitive
 </li>
 <li>
 Developing risk mitigation strategies including contingency plans, lead-time reductions and supply chain efficiencies
 </li>
 <li>
 Partnering closely with cross functional teams including the retail category teams, legal, tax, product compliance, social accountability, trade compliance, finance, transportation, and global suppliers to deliver on brand equity, net revenue, and customer satisfaction.
 </li>
 <li>
 Collaborating with other members of the team including Brand Management, Product Management, Marketing, and Instock Management on new products and new sourcing strategies
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 3+ years of account management, project or program management or buying experience
 </li>
 <li>
 2+ years of market research analyst, product manager, or equivalent experience
 </li>
 <li>
 2+ years of doing one of several roles: quantitative/financial analysis, retail buying, retail planning &amp; allocation, product/project management, pricing, marketing or e-commerce experience
 </li>
 <li>
 Bachelor's degree
 </li>
 <li>
 Experience driving internal cross-team collaboration
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 3+ years of doing one of several roles: management consulting, investment banking analyst/associate, or brand manager role at leading consumer packaged goods company experience
 </li>
 <li>
 Experience in financial analysis, retail buying, retail planning &amp; allocation, product/project management, marketing, business development, consulting, negotiation or supply chain
 
 
 </li>
 </ul>
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 
 
 Company
 
 - ADCI - Karnataka
 
 
 Job ID: A3030306
</div>

Sourcing Manager, In Private Brands

Swiggy

<div>
 
 Mandate 1
 
 &ndash; Employees will come to the office twice or thrice a week at their base location and work remotely for the remaining days.
 
 
 
 About Swiggy
 
 
 
 The Growth Marketing team at Swiggy is a dynamic, cross-functional group of professionals dedicated to accelerating the company&rsquo;s growth across all verticals. As a Growth Marketing Manager, you will leverage Owned Media to drive substantial traffic, enhance user acquisition, and reactivate existing users. You will work closely with Product, Business, Analytics, Brand, and Content teams to deliver impactful marketing campaigns.
 
 
 
 Role Summary
 
 
 
 We are looking for a detail-oriented and data-driven Digital Marketing Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.
 
 
 
 Key Responsibilities
 
 
 
 End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms
 
 
 Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies
 
 
 Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals
 
 
 Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc.
 
 
 Prepare weekly/monthly reports with insights and recommendations for continuous improvement
 
 
 Support in A/B testing for creatives, audiences, landing pages, and bidding strategies
 
 
 Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA
 
 
 
 Requirements
 
 
 
 1&ndash;3 years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant)
 
 
 Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel)
 
 
 Certification in Meta/Google Ads is a plus
 
 
 Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred
 
 
 Strong understanding of campaign metrics, media planning, and optimization levers
 
 
 Ability to identify trends, problems, and opportunities in campaign data and act on them quickly
 
 
 Comfortable working in a fast-paced, target-driven environment
 
 
 Strong communication skills with a collaborative approach to working with multiple teams
 
 
 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.
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Executive -Growth Marketing

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