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brand marketing manager

Setu

<div>
 
 
 Title:
 
 Assistant Brand Manager
 
 
 
 
 
 
 About Us:
 
 Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure &amp; scalable.
 
 
 If you want a role where
 
 you get to build
 
 brand, campaigns, content, presence &mdash; from the ground up &mdash; this is it.
 
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 <ul>
 <li>
 Own and grow Setu&rsquo;s social media presence &mdash; content calendar, creative direction, engagement, growth hacks.
 </li>
 <li>
 Craft &amp; execute brand campaigns; shape positioning, messaging, creative, media mix.
 </li>
 <li>
 Partner with Product Marketing for new launches: go-to-market, launch creatives, materials.
 </li>
 <li>
 Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts.
 </li>
 <li>
 Content creation: collaborating with writers, designers, video producers. Multi-format work.
 </li>
 <li>
 Manage media channels like webinars, video, events, online/offline content.
 </li>
 <li>
 Track &amp; measure campaign / brand metrics. Learn fast, iterate, improve.
 </li>
 </ul>
 
 
 
 
 
 What We Want From You:
 
 
 <ul>
 <li>
 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).
 </li>
 <li>
 Strong storytelling instincts + creative flair.
 </li>
 <li>
 Versatility: long &amp; short form content, video, events.
 </li>
 <li>
 Collaborative: you&rsquo;ll work across product, marketing, content, creative teams.
 </li>
 <li>
 Analytical mindset: metrics, feedback loops, continuous improvement.
 </li>
 <li>
 Comfortable with ambiguity &amp; ownership. You&rsquo;ll define many processes.
 </li>
 </ul>
 
 
 
 
 
 Why Join Setu Now:
 
 
 <ul>
 <li>
 You&rsquo;ll help build Setu&rsquo;s brand from scratch. Big impact, visible outcomes.
 </li>
 <li>
 Work with people who value curiosity, hustle, humility &amp; learning.
 </li>
 <li>
 Rapid growth environment. Room to experiment, take risks, lead ideas.
 </li>
 <li>
 Be part of the fintech revolution: products that powers how finance works for millions.
 </li>
 </ul>
</div>

Assistant Brand Manager

GoodScore

<div>
 
 
 Company Overview:
 
 
 
 GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now, empowering over 1 million users to take control of their credit health, we are one of India&rsquo;s fastest-growing credit score &amp; credit management apps.
 
 
 We are backed by top VC funds in India, ranked among the top 10 finance apps in India, and are on a 1x to 100x journey. We&rsquo;re building a team that shares our vision of transforming how India manages credit.
 
 
 Goodscore Raises Series A
 
 
 
 
 
 
 Role Description:
 
 
 
 We seek a dynamic Growth Marketing Manager to drive customer engagement &amp; retention. This role is pivotal in growing our user base and enhancing customer engagement across all digital platforms. The ideal candidate will deeply understand user journeys, in-app marketing, and customer relationship management across digital media channels. You will be responsible for building and managing engagement funnels, designing effective campaign strategies, and working closely with cross-functional teams to ensure seamless execution and optimization.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 -- Customer Relationship Management (CRM):
 
 
 <ul>
 <li>
 Manage CRM across all channels and touchpoints to enhance engagement, cross-sell new products, and drive incremental revenue.
 </li>
 <li>
 Build lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value.
 </li>
 <li>
 Strategize, build, and own the CRM calendar, creating innovative campaigns to drive maximum conversions.
 </li>
 <li>
 Create performance benchmarks across user cohorts to improve conversions using cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email &amp; SMS.
 </li>
 </ul>
 
 
 -- Content Marketing:
 
 
 <ul>
 <li>
 Oversee creating and distributing high-quality, brand-aligned content across digital platforms, including social media, email, &amp; websites.
 </li>
 <li>
 Develop data-backed insights to predict good/bad customer journeys, understand user engagement, and find levers for growth to maximize LTV.
 </li>
 <li>
 Work with creative and marketing teams to test strategies and innovations that result in high ROAS creative assets (Video and Audio).
 </li>
 <li>
 Leverage marketing insights to better understand our customers and represent the voice of users.
 </li>
 </ul>
 
 
 -- Campaign Design and Optimization:
 
 
 <ul>
 <li>
 Collaborate with the design team to create and hand off creatives supporting performance marketing efforts.
 </li>
 <li>
 Work with the product team to refine messaging and value propositions based on customer feedback.
 </li>
 </ul>
 
 
 -- Execution and Reporting:
 
 
 <ul>
 <li>
 Build internal reporting systems to publish data, validate partner claims, and handle financial processes for smooth operations.
 </li>
 <li>
 Work across several aspects of marketing, from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events, and communication, and combine them into user journeys to impact respective product funnels.
 </li>
 <li>
 Optimize vendor costs and run campaigns with efficient ROI.
 </li>
 </ul>
 
 
 
 
 
 Skills Required:
 
 
 <ul>
 <li>
 3-6 years of experience in a similar role.
 </li>
 <li>
 Extensive experience with Facebook and Google ad tools.
 </li>
 <li>
 Experience in driving growth for fintech or early-stage products is a plus.
 </li>
 <li>
 Ability to understand and communicate effectively with 'Bharat' users.
 </li>
 <li>
 Graduated from IIT/IIM/ISB/BITS preferred.
 </li>
 </ul>
 
 
 
 
 
 Work Requirements:
 
 
 <ul>
 <li>
 The candidate must be willing to work out of our Bellandur office, 5 days a week.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Be a pivotal part of a fast-growing company with a significant impact on product direction and success.
 </li>
 <li>
 Work closely with the founder and be involved in high-level decision-making processes.
 </li>
 <li>
 Collaborative and dynamic work environment.
 </li>
 </ul>
</div>

Growth Marketing Manager

Myntra

<div>
 
 About The Company
 
 
 
 
 Who are we?
 
 
 
 Myntra is India&rsquo;s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we&rsquo;ve always believed in disrupting the ordinary.
 
 
 We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We&rsquo;re bold in our thinking, agile in our execution, and collaborative in spirit.
 
 
 Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
 
 
 We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
 
 
 From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
 
 
 Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
 
 
 Overview We are seeking a highly motivated and experienced Associate Director - Brand Marketing to lead the brand strategy and marketing execution for a portfolio of our premium International Fashion and Lifestyle Brands within Myntra&rsquo;s growing offline retail channel. This role requires a leader with a strong strategic foundation, exceptional creative judgment, and proven experience managing world-class brands in a fast-paced retail environment. The ideal candidate will bridge the gap between global brand ethos and local market execution, driving foot traffic and sales across our physical store network.
 
 
 
 Key Roles &amp; Responsibilities
 
 The Associate Director will be accountable for brand equity, campaign innovation, and seamless execution across all offline marketing touchpoints:
 
 
 <ul>
 <li>
 Brand Strategy &amp; Custodianship: Serve as the primary custodian of brand strategy and innovation for the assigned portfolio (Mango, Nautica, Next, etc.). Drive ideation and ensure flawless execution of brand activities, meticulously aligning all campaigns with global brand guidelines and local market needs under the guidance of the Brand Head.
 </li>
 <li>
 Consumer Insights &amp; Campaign Concept: Collaborate closely with the internal research team to derive deep consumer insights specific to the offline retail shopper. Leverage these insights to develop pioneering, commercially viable marketing campaign concepts for physical stores and regional media.
 </li>
 <li>
 Brand Health &amp; Performance: Monitor brand health and key retail business metrics (e.g., foot traffic, retail conversion rates, store-level revenue) to proactively identify and address potential threats to current brand positioning and performance.
 </li>
 <li>
 Agency Management: Act as the key Client SPOC (Single Point of Contact) for all Creative, Media, and Activation agencies. Build and nurture effective relationships, ensuring best-in-class deliverables while optimizing operational and budgetary efficiencies.
 </li>
 <li>
 Integrated Campaign Execution (Offline Focus): Oversee the strategic development and production of all ATL/BTL campaigns with a heavy focus on high-impact retail activation (In-Store Visuals, OOH, Local Tie-ups). Manage this process with both external agencies and in-house teams.
 </li>
 <li>
 Media Briefing &amp; Evaluation: Develop comprehensive media briefs (for OOH, Print, Radio, In-Store Digital Screens, etc.), clearly outlining campaign objectives, target demographics, media routes, and budget. Liaise with media partners to ensure effective execution and post-campaign evaluation against measurable goals.
 </li>
 <li>
 Project &amp; Timeline Management: Own and manage intricate campaign timelines and material release schedules (including POS/VM elements) in alignment with seasonal launch requirements, ensuring seamless and timely store-level implementation.
 </li>
 <li>
 Cross-Functional Leadership: Serve as the central point of contact for marketing campaigns, collaborating cross-functionally with the Retail Operations, Visual Merchandising, E-commerce, and Inventory teams to develop end-to-end campaign solutions and extensions.
 
 
 </li>
 </ul>
 
 Qualifications &amp; Experience
 
 
 
 <ul>
 <li>
 Experience &amp; Education: 10 to 12 years of progressive post-MBA marketing experience in leadership roles, demonstrating maturity and strategic depth.
 </li>
 <li>
 Industry Expertise (Essential): Experience in premium consumer goods industries, with a strong preference for fashion, apparel, or international lifestyle brands with a substantial retail footprint.
 </li>
 <li>
 Track Record: Proven ability to launch successful, high-visibility multichannel campaigns with a clear understanding of driving measurable results in physical retail.
 </li>
 <li>
 Skill Set: Demonstrated creativity with a proven ability to innovate and think strategically. Must possess strong analytical skills and champion a data-driven approach to decision-making.
 </li>
 <li>
 Preferred Experience: Prior experience in the consumer internet/e-commerce industry or in a role that integrated online-to-offline (O2O) strategy is highly desirable.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 brand marketing
 
 
 
 Required Education
 
 
 
 PG
</div>

Associate Director Brand Marketing - International Brands

Schbang

<div>
 
 
 Department:
 
 
 
 Integrated Solutions
 
 
 
 
 
 
 Primary Purpose:
 
 
 
 Responsible for emerging with digital strategies keeping in mind current strategy research, content, ideation and applications on the basis of objectives.
 
 
 
 
 
 
 Major Responsibilities:
 
 
 <ul>
 <li>
 Act as the main point of contact in all matters relating to client concerns and needs
 </li>
 <li>
 Maintain accurate client records, keeping track of finances on the brand
 </li>
 <li>
 Synthesize information and communicate with various teams and be highly organized, whilst optimist systems and processes
 </li>
 <li>
 Brainstorming and contributing to the Account Team's efforts on brand communication/strategy for the client
 </li>
 <li>
 Sharing creative input on ideas and campaigns
 </li>
 <li>
 Monthly/ Weekly report to the Management/ Client regarding the account's activities
 </li>
 <li>
 Daily research along with the junior strategist regarding social media platform updates and trends and synthesize them to use in creative ideation with the design and creative teams
 </li>
 <li>
 Intermediate Excel/ Google Suite and Presentation making skills are a must.
 </li>
 <li>
 Presenting ideas to the clients effectively with minimal supervision from senior management.
 </li>
 <li>
 Experience of working on monthly social media calendars for brands.
 </li>
 <li>
 Experience of working on ORM/social media listening for your brands.
 </li>
 </ul>
 
 
</div>

Brand Solutions Strategist

Decathlon Sports India

<div>
 
 
 WHO WE ARE
 
 
 
 
 
 
 
 Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. Currently present in 57 Countries. Our purpose is to
 
 "Move People Through The Wonders Of Spor
 
 t". To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports
 
 
 
 
 
 
 
 .
 
 Please include case study in your applicati
 
 
 
 
 
 
 
 
 on
 
 Responsibiliti
 
 
 
 
 
 <ol>
 <li>
 es:
 
 Define, execute, and optimize retention marketing strategies to maximize customers returning to Decathlon for their sporting needs, maximize customer lifetime value (CLV) and purchase frequency of Decathlon&rsquo;s in-store and online custom
 </li>
 <li>
 ers.Cross-channel campaign management - end-to-end planning and execution of multi-channel Retention campaigns (Email, Push Notifications, WhatsApp, RCS, In-App, etc.) with a super strong focus on personalization and automat
 </li>
 <li>
 ion.Insight and opportunity mining - regularly read business and campaign performance data, use analytics tools (Google Analytics, Amplitude, Tableau, Retention Marketing platforms, like CleverTap) to track performance, identify opportunities, and mine insights for continuous improvement of campaigns and customer retention strateg
 </li>
 <li>
 ies.Completely own and manage campaign execution and reporting using Retention Marketing tools (like CleverT
 </li>
 <li>
 ap).Develop advanced segmentation, recommendation engines, and programs to engage customers at the right time with the right mess
 </li>
 </ol>
 
 
 
 
 
 age.
 
 Preferred Experience, Skill and Qualificat
 
 
 
 
 
 <ol>
 <li>
 ions:
 
 Minim
 
 um of 2
 
 years&rsquo; work experience (maximum 4) in Retention/CRM/Lifecycle Marketing, preferably in e-commerce, retail, or any digital-first comp
 </li>
 <li>
 anies.Technical S
 </li>
 <li>
 kills:Proficiency in operating CRM/marketing automation tools (e.g., CleverTap, Salesforce Marketing Cloud, MoEn
 </li>
 <li>
 gage).Experience or understanding with personalization engines, A/B testing, and customer segment
 </li>
 <li>
 ation.Advanced analytical skills with Google Analytics, Tableau, Google S
 </li>
 <li>
 heets.Curiosity for technology and innovation: aptitude for writing simple scripts for campaign automation, solving problems and challenges using technology, prompts for agentic AI solutions
 </li>
 <li>
 , etc.Strong understanding of customer segmentation, personalization engines, and A/B te
 </li>
 <li>
 sting.Ability to derive insights from various data visualiza
 </li>
 <li>
 tions.Soft S
 </li>
 <li>
 kills:Good written and verbal communication skills, passion in creative content or copy writing would be a
 </li>
 <li>
 bonus.Problem solving and critical reas
 </li>
 <li>
 oning.Strong project management and stakeholder collaboration s
 </li>
 <li>
 kills.Passion for sports, customer experience, and data-driven mark
 </li>
 <li>
 eting.Strong track record of delivering measurable results in customer retention or reactivation mark
 </li>
 <li>
 eting.Strong academic background. Engineering and Science graduates pref
 </li>
 </ol>
 
 
 
 
 
 erred.
 
 Office Loca
 
 tion : Decathlon Anubhava, Be
 
 
 
 ngaluruWay of Wo
 
 rking: 5 Days Work From
 
 
 
 
 
 
 Office.
 
 Ca
 
 
 
 
 
 
 
 se Study
 
 
 
 
 
 
 
 Context:
 
 Decathlon has a strong customer base of customers (online and in-store buyers) who play various sports. However, data
 
 
 
 
 <ul>
 <li>
 shows that
 
 Some customers don&rsquo;t make a second purchase with
 </li>
 <li>
 in 365 daysSome sport customers (like cycling customers, or football customers) return to shop much less compared to the other sport
 </li>
 <li>
 customers.The retention rates are different across channels too (online
 </li>
 <li>
 vs offline)Retention rates are different across geog
 </li>
 </ul>
 
 
 
 
 raphies too
 
 Decathlon wants to increase the 1-year retention rate by 10 percent in the next 6 months through retention marketing
 
 
 
 
 
 
 stra
 
 
 <ol>
 <li>
 tegies.
 
 Task:Analyse and Diagnose: What could be the top 5 reasons for drop in retention? How would you validate these assumptions? What data would you need to analyse this? (Make all necessary assumpti
 </li>
 <li>
 ons required)Strategy a
 </li>
 <li>
 nd Execution:Choose two of the top 5 reasons, choose one sport and identify a hypothesis, with your reasoning on why, including your
 </li>
 <li>
 assumptions.Propose one or two retention marketing strategies to improve repeat purchase. Include a channel strategy with Push Notifications, Email, What
 </li>
 <li>
 sAPP and SMS.Explain the share of the budget you would be allocating to each cha
 </li>
 <li>
 nnel and why.Explain your approach on how you would personalize and automate these campaigns (why would you personalize and what tools you would use?). Include flow diagrams and images where
 </li>
 <li>
 ver possible.Suggest how you would test your hypothesis based on data? What metrics would you use to measure this and how this metric proves that your hypothe
 </li>
 </ol>
 
 
 
 
 
 sis i
 
 
 
 
 
 <ol>
 <li>
 s right?
 
 Note:
 
 This case study measures your analytical ability, customer journey thinking, customer segmentation knowledge, tool proficiency (CRM tools, Google Analytics, Tableau, etc.), creativity and critical reasoning. So, please
 </li>
 <li>
 do not use AI.Please complete
 
 the case stud
 
 y within 3 days of applyin
 </li>
 </ol>
 
 
 
 
 g for the role.
 
 Please submit in PPT format, max 6 slides. Include your name, email ID and contact number. Please don&rsquo;t miss giving edit access to the file for sreehari.men
 
 
 
 
 on@decathlon.com
</div>

Retention Marketing Manager

Reliance Vision Express Private Limited

<div>
 
 
 Job Title:
 
 Head &ndash; Marketing &amp; VM
 
 
 
 Brand:
 
 Vision Express
 
 
 
 
 
 
 Role:
 
 Head - Marketing is responsible for Strategizing &amp; Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop Strategy
 </li>
 <li>
 Retail Marketing
 </li>
 <li>
 Brand Collaboration
 </li>
 <li>
 Marketing &amp; Events Project Management
 </li>
 <li>
 Digital Marketing
 </li>
 <li>
 Visual Merchandising
 </li>
 </ul>
 
 
 
 
 
 Develop Strategy
 
 
 <ul>
 <li>
 Building and implementing the strategy &ndash; brand architecture, identity definition and guidelines
 </li>
 <li>
 To develop and execute customer acquisition and retention strategy
 </li>
 <li>
 Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
 </li>
 <li>
 Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 </ul>
 
 
 
 
 
 Retail Marketing
 
 
 
 
 
 <ul>
 <li>
 Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups &amp; partner deals, local influencer associations, events and digital marketing
 </li>
 <li>
 Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store
 </li>
 <li>
 Lead front end retail initiatives with an objective of driving walk ins &ndash; styling sessions, pop ups, previews etc
 </li>
 <li>
 Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
 </li>
 </ul>
 
 
 
 
 
 Brand Collaborations
 
 
 
 
 
 <ul>
 <li>
 Marketing &amp; relationship manager for RBL brands and design partners
 </li>
 <li>
 Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
 </li>
 <li>
 Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward
 </li>
 <li>
 Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Marketing &amp; Events Project Management
 
 
 
 
 
 <ul>
 <li>
 Spearhead key marketing initiatives, events and in close liaison with the digital &amp; content, business, VM and retail teams. Create launch and promotion strategy for collections, products &amp; marketing events using a suitable marketing mix of offline and online marketing tools.
 </li>
 <li>
 Drive Marketing Strategy and calendar
 </li>
 <li>
 Event Management
 </li>
 <li>
 Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores &amp; business verticals
 </li>
 <li>
 Develop the event matrix using a mix of experiential &amp; thought leadership events along with retail &amp; tactical events to drive both brand positioning and customer metrics
 </li>
 <li>
 Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business &amp; event objectives
 </li>
 <li>
 Liason with the digital &amp; content team on all offline events to develop targeted digital marketing strategies
 </li>
 <li>
 Drive targeted customer footfalls and new customer acquisition for all marketing projects
 </li>
 </ul>
 
 
 
 
 
 Digital Marketing
 
 
 <ul>
 <li>
 Ideate &amp; execute shoots of various nature such as Campaign shoot as required for a campaign
 </li>
 <li>
 Managing digital media budgets, earned media, targeting and tracking ROI
 </li>
 <li>
 Identify potential alliances and develop relationships with influencers who have the potential to grow the brand&rsquo;s circle of influence and network
 </li>
 </ul>
 
 
 
 
 
 Visual Merchandising
 
 
 
 
 
 <ul>
 <li>
 To create the VM blueprint for the brand
 </li>
 <li>
 Overall VM planning &amp; management.
 </li>
 <li>
 Season-aligned VM implementation.
 </li>
 <li>
 Planogramming and store communication.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills and Abilities:
 
 
 <ul>
 <li>
 Demonstrate strong business understanding with flair for fashion retailing.
 </li>
 <li>
 Self-starter, exceptional communicator and good at interpersonal skills
 </li>
 <li>
 Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels
 </li>
 <li>
 Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels
 </li>
 <li>
 You have demonstrated ability to use data to develop and measure marketing programs
 </li>
 <li>
 An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
 </li>
 <li>
 You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Education &amp; Experience Required:
 
 
 <ul>
 <li>
 A Bachelors or post-graduate degree from a premier B School or fashion school or arts in marketing or related field
 </li>
 <li>
 Min. 10 years of experience with a minimum of 5 years of experience in Retail/consumer industry with exposure to digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
 </li>
 </ul>
 
 
</div>

Head Marketing & Visual Merchandising

Alaan الآن

<div>
 
 About Alaan
 
 
 
 
 
 Alaan is the Middle East&rsquo;s first AI-powered spend management platform, built to help businesses save time and money.
 
 
 
 
 Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights- designed to simplify finance operations and maximize control over company spend.
 
 
 Founded in 2022, Alaan is already the trusted partner of over 2000 leading businesses across the UAE and KSA, including G42, Careem, McDonald&rsquo;s, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.
 
 
 In just three years, Alaan has become the #1 expense management platform in the Middle East- and we&rsquo;ve done it while becoming profitable.
 
 
 Backed by Y Combinator and top global investors- including founders and executives of leading startups- Alaan is built by a world-class team from McKinsey, BCG, Goldman Sachs, Barclays, Zomato, Careem, Rippling, and other high-growth companies.
 
 
 We&rsquo;re not just building software. We&rsquo;re reimagining how finance works for modern businesses across the region.
 
 
 
 About The Role
 
 
 
 To own every word that shapes how Alaan sounds, reads, and connects. They ensure that every sentence is clear, human, and distinctly &ldquo;Alaanrp, memorable language across every format - from video scripts and carousels to website copy, emails, and PR stories. They ensure that every sentence is clear, human, and distinctly &ldquo;Alaan.&rdquo;
 
 
 
 What You'll Do
 
 
 
 <ul>
 <li>
 Brand &amp; Campaign Copywriting :
 </li>
 <li>
 Write key messages, taglines, and copy for brand and product campaigns.
 </li>
 <li>
 Create narrative frameworks and hooks that guide campaign storytelling.
 </li>
 <li>
 Collaborate with the Marketing Manager for alignment and with the Content Manager for social adaptation.
 
 
 </li>
 </ul>
 
 
 Output
 
 
 : Compelling, story-led copy that strengthens brand identity and drives awareness.
 
 
 <ul>
 <li>
 Website &amp; Landing Page Copy :
 </li>
 <li>
 Write and update website and landing-page content for features, pricing, and campaigns.
 </li>
 <li>
 Translate product updates and launches into clear, customer-facing language.
 </li>
 <li>
 Partner with Product Marketing for accuracy and positioning.
 
 
 </li>
 </ul>
 
 
 Output
 
 
 : Clear, consistent, and conversion-focused communication across web touchpoints.
 
 
 <ul>
 <li>
 Paid Ad Copy :
 </li>
 <li>
 Write and test ad copy variations for Meta, LinkedIn, and Google.
 </li>
 <li>
 Optimize headlines, CTAs, and captions for click-through and conversion
 </li>
 <li>
 Maintain a repository of high-performing ad lines and frameworks.
 
 
 </li>
 </ul>
 
 
 Output
 
 
 : Ad copy that delivers measurable performance improvement.
 
 
 <ul>
 <li>
 Long-Form &amp; Thought Leadership :
 </li>
 <li>
 Write blogs, interviews, and reports (e.g., CFO Series, partner spotlights).
 </li>
 <li>
 Ghostwrite founder/leadership/team posts and articles.
 </li>
 <li>
 Research topics relevant to finance, tech, and leadership to propose outreach content.
 
 
 </li>
 </ul>
 
 
 Output
 
 
 : High-quality long-form writing that establishes Alaan&rsquo;s credibility and thought leadership.
 
 
 <ul>
 <li>
 Email Newsletters &amp; Brand Communication :
 </li>
 <li>
 Write monthly or campaign-based newsletters for the finance community and customers.
 </li>
 <li>
 Ensure tone consistency and engaging storytelling in every issue.
 
 
 </li>
 </ul>
 
 
 Output
 
 
 : Regular, high-quality newsletters that nurture community connection.
 
 
 <ul>
 <li>
 Tone &amp; Voice Governance :
 </li>
 <li>
 Maintain Alaan&rsquo;s brand voice guide.
 </li>
 <li>
 Review major marketing materials for tone, clarity, and consistency.
 
 
 </li>
 </ul>
 
 
 Output
 
 
 : Unified, recognizable voice across all brand touchpoints.
 
 
 
 What We Are Looking For
 
 
 
 <ul>
 <li>
 1&ndash;5 years of experience in copywriting, prior experience in B2B SaaS, fintech, or B2B is a plus
 </li>
 <li>
 A strong portfolio showcasing brand campaigns, product storytelling, and digital copy
 </li>
 <li>
 Ability to switch seamlessly between short-form and long-form writing styles
 </li>
 <li>
 Comfortable working with product, design, and marketing stakeholders
 </li>
 <li>
 Strong research and narrative skills - able to simplify complex topics into compelling stories
 </li>
 <li>
 Detail-oriented editing skills with a sharp eye for grammar, tone, and consistency
 </li>
 <li>
 Proactive mindset with the ability to own projects end-to-end and meet fast-moving deadlines
 </li>
 <li>
 Passion for storytelling and building a differentiated, memorable brand voice
 </li>
 <li>
 Ability to work collaboratively in a fast-paced environment.
 </li>
 <li>
 Strong ownership of your work.
 
 
 </li>
 </ul>
 
 Nice To Have
 
 
 
 <ul>
 <li>
 Prior experience in B2B Saas, Fintech or B2B
 </li>
 <li>
 Good understanding of UAE audience nuances and cultural context
 </li>
 <li>
 Understanding of performance marketing basics (A/B testing, CTR improvements, CTA optimization)
 
 
 </li>
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 What's In It For You
 
 
 
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 Contribute to building the Middle East&rsquo;s most beloved fintech brand from the ground up
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 Benefit from a role with significant ownership and accountability
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 Thrive in a flexible hybrid culture with ample work-life balance
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 Participate in exciting offsite events
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 Competitive salary and equity
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 Enjoy additional perks like travel allowances, gym memberships, and more
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Copywriter

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