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campaign manager

Pearson

<div>Role overview:
As the Campaign Manager for D2C &amp; B2B in the EMEA Test Taker Business, you will play a pivotal role in driving both consumer and institutional adoption of Pearson&rsquo;s PTE test. On the D2C side, your focus will be on creating and executing compelling digital and social campaigns to convince English language test takers to book PTE over competitors. On the B2B side, you will develop targeted campaigns to influence regional university admissions teams and drive acceptance of PTE as their preferred English language qualification.
Key Accountabilities:
1 D2C Campaign Strategy and Execution:
<ul><li>Design and execute engaging digital and social media campaigns to drive test taker bookings and brand preference for PTE over competitors.</li></ul>
<ul><li>Leverage audience insights to create targeted messaging and optimize campaigns for key test-taker personas across EMEA.</li></ul>
<ul><li>Continuously monitor and optimize campaigns to maximize ROI and conversion rates.</li></ul>
2 B2B Campaign Development:
<ul><li>Develop tailored campaigns to engage and influence regional university admissions teams, positioning PTE as their preferred English language qualification.</li></ul>
<ul><li>Collaborate with Sales teams to align campaigns with institutional outreach and pipeline goals.</li></ul>
<ul><li>Create compelling content and messaging that addresses institutional pain points and highlights PTE&rsquo;s benefits in accuracy, speed, and convenience.</li></ul>
3 Website Optimization and Test Taker Journey:
<ul><li>Collaborate with global PTE Ecom team to optimize the website journey, ensuring seamless navigation and clear calls-to-action that drive bookings.</li></ul>
<ul><li>Use data and user insights to identify and address drop-off points in the test taker journey.</li></ul>
4 Performance and Optimization:
<ul><li>Set clear KPIs for both D2C and B2B campaigns, tracking performance and delivering actionable insights.</li></ul>
<ul><li>Continuously test and iterate creative, messaging, and targeting to improve engagement and outcomes.</li></ul>
<ul><li>Report on campaign effectiveness and ROI to stakeholders, identifying opportunities for optimization.</li></ul>
5 Collaboration and Alignment:
<ul><li>Partner with cross-functional teams, including Sales, Global Marketing and Global Ecom, to deliver cohesive campaigns.</li></ul>
<ul><li>Share best practices and insights across markets to drive consistency and scale.</li></ul>
6 Customer and Institutional Focus:
<ul><li>Deeply understand the motivations and pain points of test takers to create campaigns that resonate and drive action.</li></ul>
<ul><li>Build strong relationships with university admissions teams, tailoring campaigns to meet their specific needs and priorities.</li></ul>
Candidate Profile
The ideal candidate is a dynamic marketer with experience managing both consumer-facing and B2B campaigns. You excel at crafting targeted, high-performing campaigns and have a proven ability to drive results in complex, multi-stakeholder environments.
<ul><li>Experience:</li>
</ul><ul><li>5+ years of experience in marketing, with a strong track record in both D2C and B2B campaigns.</li></ul>
<ul><li>Expertise in digital and social media marketing to drive consumer engagement and conversion.</li></ul>
<ul><li>Experience influencing institutional decision-makers through targeted B2B campaigns.</li></ul>
<ul><li>Proficiency CRM tools for campaign tracking and optimization.</li></ul>
<ul><li>Skills:</li>
</ul><ul><li>Strategic thinker with the ability to execute campaigns end-to-end.</li></ul>
<ul><li>Proficient in performance tracking, analytics, and reporting.</li></ul>
<ul><li>Strong project management skills, able to balance multiple campaigns and priorities.</li></ul>
<ul><li>Exceptional communication and collaboration skills, with a customer-first approach.</li></ul>
<ul><li>Attributes:</li>
</ul><ul><li>Results-oriented, with a focus on measurable business impact.</li></ul>
<ul><li>Customer-centric mindset, with a deep understanding of both test takers and institutional decision-makers.</li></ul>
<ul><li>Process-driven, with a commitment to Salesforce and digital excellence.</li></ul>
<ul><li>A team player who thrives in a fast-paced, dynamic environment.</li></ul>
Education
<ul><li>Educated to degree level or equivalent; a professional qualification in Marketing and/or Sales is highly desirable.</li>
</ul>Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GO\TO\MARKET
Organization: Corporate Marketing &amp; Communications
Schedule: FULL\_TIME
Workplace Type: Remote
Req ID: 21602</div>

Campaign Manager

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Turk Telekom

<div>
 
 We are looking for a Digital Merketing Specialist for (TV Services). The role is based in our Gayrettepe office with a hybrid working model (4 days on-site, 1 day remote)
 
 
 You can find Job description of the role and skills and experiments of ideal candidates as the following.
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Growth and Revenue-Focused Marketing: Increase revenue and market share by achieving commercial targets such as new customer acquisition, upsell, and contracting through digital channels.
 </li>
 <li>
 Campaign Management: Design, create, and execute 360-degree marketing campaigns to meet business objectives; manage the entire campaign lifecycle and monitor performance.
 </li>
 <li>
 Conversion Rate Optimization (CRO): Analyze website and mobile application conversion rates, and lead optimization efforts through A/B testing, user experience (UX) enhancements, and other best practices.
 </li>
 <li>
 Performance Analysis &amp; Reporting: Measure campaign performance using analytical tools (Google Analytics GA4, Google Looker Studio, Adjust, Meta Ads Manager), prepare routine and ad-hoc reports, and present actionable insights.
 </li>
 <li>
 Market &amp; Competitor Analysis: Identify key opportunities in the market and industry by closely following market research, competitor analysis, and customer surveys.
 </li>
 <li>
 Digital Engagement: Drive communication and marketing initiatives to increase the penetration and adoption of digital services, applications, and value-added services among TV subscribers.
 </li>
 <li>
 Business Development: Create new revenue models by establishing and managing partnerships with third parties and overseeing the marketing processes for these collaborations.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Preferably a graduate from a reputable university in the field of Industrial Engineering, Management Engineering, Statistics, Economics, or a related discipline.
 </li>
 <li>
 2-3 years of experience in Digital Marketing, preferably within the telecommunication, banking, or subscription-based services sectors.
 </li>
 <li>
 Advanced knowledge and expertise in Google and Meta advertising platforms (Google Ads, Meta Ads Manager) and their communication ecosystems.
 </li>
 <li>
 Proven experience with performance measurement and analysis tools such as Google Analytics (GA4), Google Looker Studio, and Adjust.
 </li>
 <li>
 Experience in website user experience (UX), A/B testing, and Conversion Rate Optimization (CRO).
 </li>
 <li>
 (Preferred) Experience using customer engagement and personalization platforms like Insider.
 </li>
 <li>
 Analytical Skills: Strong analytical thinking, data interpretation, and problem-solving abilities.
 </li>
 <li>
 Personal Competencies: Prone to project-based work and effective teamwork. Target and result-oriented with strong time management, follow-up, and coordination skills. Ability to thrive in a dynamic, fast-paced work environment.
 </li>
 <li>
 Language and Software Skills: Advanced level of English and high proficiency in MS Office programs.
 </li>
 </ul>
 
 Google ads, meta ads, Google Analytics, looker studio, insider, performance marketing specialist, Digital marketing specialist
 
 
 
 
 
 
 &Ccedil;al&inodot;&scedil;an aday ayd&inodot;nlatma metnimiz i&ccedil;in:
 
 
 
 https://turktelekomkariyer.com.tr/yasal-politikalar/aydinlatma-metni/
 
</div>

Digital Marketing Specialist (TV Services)

Kärcher

<div>Department: Consumer Products &amp; Marketing
Title: Marketing Senior Specialist
Direct Report: Marketing Manager
Level: Senior Specialist
This is how you WOW: 
<ul>
<li>
<div>Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.</div></li> 
<li>
<div>Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&amp;strategy development through to delivery, managing timelines, deliverables, and stakeholder expectations.</div></li> 
<li>
<div>Lead the planning, briefing agencies and creation and execution marketing campaigns across online, in-store and offline channels in line with brand positioning.</div></li> 
<li>
<div>Integrate onsite and offsite marketing resources focusing on customer experience journey.</div></li> 
<li>
<div>Analyse marketing campaign data and customer behavior to identify opportunities, optimize campaigns, and improve key operational metrics.</div></li> 
<li>
<div>Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.</div></li> 
<li>
<div>Monitoring competition activities and market data&amp; taking necessary actions to optimize resource allocation to maximize marketing impact.</div></li> 
<li>
<div>Ensure full alignment of all campaigns with company strategy, driving both brand health and commercial performance for business and product groups.</div></li> 
<li>
<div>ROI analysis of the investments and taking the necessary decisions for continuation of investment.</div></li> 
<li>
<div>Create and maintain Shop-in-Shop/Pop-Up solutions, concepts support the brand-aligned design of Karcher Centers/Shops, Responsible for increase in the footfall for stores 
</div>
</li></ul>It would be WOW if you would bring this in: 
<ul>
<li>
<div>Having a bachelor's degree in related areas,</div></li> 
<li>
<div>At least 5 years of experience in marketing.</div></li> 
<li>
<div>Strong communication skills and problem-solving abilities.</div></li> 
<li>
<div>Data oriented and analytical skills.</div></li> 
<li>
<div>Knowledge and experience in trade marketing and brand marketing.</div></li> 
<li>
<div>Proficient written and verbal English skills.</div></li> 
<li>
<div>Experience working with agencies</div></li></ul> 
<div></div>
<div>Our K&auml;rcher WOW Package:</div> 
<ul>
<li>
<div>Health &amp; Life Insurance,</div></li> 
<li>
<div>Meal Allowance (Ticket &amp; Canteen Services),</div></li> 
<li>
<div>Staff Discount on products,</div></li></ul> 
<div></div>
<div>So: Wanna WOW with us?</div>
<div>Simply upload your resume online and leave your contact information. We look forward to getting to know you!</div></div><div></div>

Senior Marketing Specialist

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Delivery Hero

<div>Company Description 
Yemeksepeti is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. 
Job Description 
Campaigns are critical to our strategy, consuming a large portion of our budget. Each market requires a tailored approach, from campaign design to vendor collaboration. The Marketing Senior Specialist will lead the strategy for each country, working closely with local teams to align on execution. Additionally, performance tracking is essential to adapt and optimize the campaign in real-time for better results.<ul><li>
Campaign Strategy Development: Design and implement market-specific campaign strategies to drive MAU growth and increase platform orders. Develop regional campaign frameworks and ensure alignment with local teams for consistent execution.</li><li>
Performance Optimization: Monitor and optimize campaign performance in real-time, ensuring cost-efficiency and maximum ROI. Conduct data-driven analysis to improve campaign structures and vendor performance.</li><li>
Vendor and Budget Management: Build strategic frameworks for vendor selection. Provide guidance and monitoring for the allocation and utilization of budgets, ensuring spending aligns with business priorities and growth objectives.</li><li>
Annual Calendar Planning: Develop guidelines for market level marketing calendars. Collaborate with local marketing teams to create and manage a regional annual campaign calendar.</li><li>
Commercial Impact: Collaborate with commercial teams to support commercial VFD targets by leveraging marketing tools and visibility channels.</li><li>
Alignment with Local Marketing: Collaborate with local teams to ensure the proposed strategy fits local market needs and objectives. Align on key insights, recommendations, and campaign approach, considering feedback from both marketing and commercial perspectives.</li><li>
Monitor and Optimize: Continuously track the campaign&rsquo;s performance, keeping an eye on key metrics like ROI, user engagement, budget utilization, and sales uplift. Adjust the campaign in real-time, optimizing discount depths, communication strategies, or budget allocation to maximize results</li></ul> 
Qualifications<ul><li> 
3+ years of experience in growth, campaign management</li><li>
Confident working with data&mdash;comfortable analyzing performance, identifying trends, and turning insights into clear, actionable steps</li><li>
Experience in Quick Commerce or E-commerce environments is a strong plus</li><li>
Skilled in transforming complex metrics into meaningful takeaways to optimize campaigns and drive results</li><li>
Familiar with budget tracking, vendor coordination, and managing resources effectively</li><li>
Strong communicator in English with experience delivering insights to stakeholders</li><li>
Thrives in fast-paced, multicultural environments&mdash;adaptable, detail-oriented, and solution-focused</li></ul> 
Additional Information 
<ul><li>
A chance to crown your career at Yemeksepeti, Turkey's largest online quick delivery platform, that has been raising future managers and industry leaders for 20 years!</li><li>
A working environment where employee happiness is prioritized, with a strong corporate culture, passionate colleagues working together towards the same goal, and a transparent management approach!</li><li>
Project opportunities that you can run together with the employees of Delivery Hero companies in 43 countries of the world and great teachings about global industry leadership!</li><li>
Flexible work hours so that you can plan your business and social life as you wish! (Start working at any time between 08:00 and 10:00!)</li><li>
A birthday leave waiting for you the next day so you can have fun and party as much as you want on your birthday!</li><li>
Online trainings shaped by your choices, where the opportunities you can learn and improve yourself are unlimited!</li><li>
A comprehensive private health insurance that will never let you down when you need it!</li><li>
The Yemeksepeti family! Always smiling and high communication skills!</li><li>
A pre-planned orientation program so that you can capture the spirit of Yemeksepeti in the best way, get to know the brand from the inside, and always feel at home. And of course, a Buddy who will always support you in your first weeks!</li></ul><div></div>
Your rights arising from the processing of your personal data, within the scope of the Law on the Protection of personal data. You can find detailed information on the page of our Clarification Text at https://www.yemeksepeti.com/contents/kvkk-aday-aydinlatma-metni</div>

Campaign Executive

Aseel Technology Incorporation

Position Overview:Aseel is seeking a results-oriented, creative, and strategic Crowdfunding Lead to lead and expand our Campaign+ platform, the engine powering Aseel&rsquo;s global fundraising and humanitarian campaigns.The Crowdfunding Lead will oversee the full lifecycle of campaigns &mdash; from concept to launch, monitoring, and post-campaign reporting &mdash; working closely with both internal teams and external partners, donors, and communities.You&rsquo;ll help individuals, NGOs, and brands launch successful campaigns that make measurable impact, while strengthening Aseel&rsquo;s reputation as a trusted platform for digital giving.In this role, you will:<ul><li>Lead the strategic growth of Campaign+ as a trusted crowdfunding and fundraising solution in Afghanistan and globally.</li><li>Drive awareness, donor engagement, and campaign success across all Aseel digital platforms.</li><li>Support campaign creators &mdash; from local changemakers to global organizations &mdash; in setting up, managing, and optimizing their campaigns.</li><li>Build strong partnerships with donors, ambassadors, and humanitarian partners to grow Aseel&rsquo;s crowdfunding network.</li><li>Develop and execute creative fundraising strategies that drive measurable results.</li></ul>What Is Expected From You:Crowdfunding Management<ul><li>Oversee campaign creation, curation, and approval process for all crowdfunding initiatives.</li><li>Guide campaigners on storytelling, goal setting, visuals, and donor engagement.</li><li>Monitor live campaigns, provide feedback, and ensure compliance with Aseel&rsquo;s quality and transparency standards.</li></ul>Fundraising Strategy &amp; Growth<ul><li>Develop and implement strategies to increase the number of successful campaigns and total donations raised.</li><li>Identify emerging fundraising trends and opportunities to enhance Aseel&rsquo;s market position.</li><li>Collaborate with the marketing and communications teams to promote high-potential campaigns.</li></ul>Platform Optimization<ul><li>Work with Aseel&rsquo;s product and tech teams to improve user experience, features, and analytics on Campaign+ and Direct Beta Aid.</li><li>Suggest innovations that enhance transparency, donor trust, and campaign efficiency.</li></ul>Partnerships &amp; Community Building<ul><li>Build and manage relationships with NGOs, social enterprises, and community leaders.</li><li>Identify and onboard potential campaign creators and brand collaborators.</li><li>Represent Aseel in community events, training sessions, and partner meetings.</li></ul>Reporting &amp; Analysis<ul><li>Track performance metrics: campaign success rates, funds raised, donor engagement, etc.</li><li>Prepare monthly and quarterly crowdfunding performance reports for the Marketing Director.</li><li>Provide insights to guide future campaigns and improve platform performance.</li></ul>Job Requirements:Qualifications and Skills<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or Development Studies.</li><li>3+ years of experience in crowdfunding, fundraising, marketing, or NGO partnership management.</li><li>Proven record of running or managing successful crowdfunding or donation campaigns.</li><li>Excellent skills in digital marketing, storytelling, donor relations, and analytics.</li><li>Strong communication skills in English (proficiency in Dari and/or Pashto is highly desirable).</li><li>Comfortable with tools like Google Analytics, Meta Ads, Stripe, PayPal, CRM systems, and fundraising platforms.</li><li>Strategic thinker with creative energy and hands-on execution ability.</li></ul>Nice to Haves<ul><li>Experience working with startups, humanitarian organizations, or social enterprises.</li><li>Familiarity with blockchain-based transparency systems or fintech fundraising tools.</li><li>Graphic design or video editing skills for campaign promotion.</li><li>Data visualization or reporting experience.</li><li>Experience in public speaking, training, or community engagement.</li></ul>You&rsquo;ll Fit Right In If You<ul><li>Believe that technology can make humanitarian aid faster, fairer, and more transparent.</li><li>Love helping others raise funds and tell their stories effectively.</li><li>Are highly organized, data-driven, and passionate about social impact.</li><li>Thrive in a dynamic, multicultural, and mission-driven environment.</li><li>Want to be part of a movement that&rsquo;s redefining how people give and receive help worldwide.</li></ul>Submission Guideline:Submit your resume via hr@aseelapp.com, with the headline &quot;Crowdfunding Lead&quot;. Any email without this headline should not be considered. We encourage you to read the job description before submission. Please note that only qualified candidates will be considered. Due to a high level of applications, note that only qualified candidates will be considered. If you do not hear from us by Novermber 30, 2025, kindly know that your application was not successful.Submission Email:hr@aseelapp.comJob Type: Full-timeApplication Deadline: 28/11/2025

Crowdfunding Lead

Explore 514+ Campaign manager in Istanbul this December. Find roles across top companies and apply now to boost your career.