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campaign manager

Misli

<div>
 
 🚀
 
 Join our growing Marketing team as CRM Campaign Manager!
 
 
 
 
 
 
 If you are passionate about designing impactful customer journeys, driving loyalty through data-driven campaigns, and working in a fast-paced, innovative industry, this role is for you. As part of our Marketing Department, you will report directly to the CRM Director and collaborate closely with both the
 
 CRM Analytics
 
 and broader Marketing teams to create meaningful customer engagement.
 
 
 
 
 
 
 What we&rsquo;re looking for
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Mathematics, Business Administration, Statistics, or a related field (Master&rsquo;s degree is a plus),
 </li>
 <li>
 7/10+ years of proven experience in CRM and campaign management, ideally in fast-paced digital industries,
 </li>
 <li>
 Excellent command of English, both verbal and written,
 </li>
 <li>
 Strong organizational and project management skills with the ability to prioritize and deliver multiple projects on time,
 </li>
 <li>
 Analytical mindset with a track record of turning insights into impactful actions,
 </li>
 <li>
 Customer-centric, creative, and innovative thinker who thrives on problem-solving,
 </li>
 <li>
 Hands-on experience with real-time marketing and customer engagement platforms,
 </li>
 <li>
 SQL knowledge is a strong plus (ability to query and analyze customer data is highly valued).
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What you&rsquo;ll be doing
 
 
 
 
 
 <ul>
 <li>
 Plan, design, and execute CRM campaign strategies across multiple channels (plan, set up, launch, monitor, optimize),
 </li>
 <li>
 Create daily, weekly, and monthly campaign calendars, ensuring alignment with business goals,
 </li>
 <li>
 Build customer journeys and workflows, targeting the right customers with the right offers through the right channels,
 </li>
 <li>
 Run A/B tests to optimize customer experience and maximize commercial performance,
 </li>
 <li>
 Develop and implement onboarding flows to boost early engagement and retention,
 </li>
 <li>
 Define and apply a clear contact policy to deliver seamless omnichannel customer experiences,
 </li>
 <li>
 Work in close collaboration with the CRM Analytics team to leverage insights, refine targeting, and ensure campaigns drive measurable impact,
 </li>
 <li>
 Collaborate with marketing and related teams to drive cross-functional initiatives,
 </li>
 <li>
 Ensure smooth execution of routine operations with high attention to detail,
 </li>
 <li>
 Leverage SQL for customer data analysis to support campaign design, segmentation, and performance evaluation.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Misli Elektronik &Scedil;ans Oyunlar&inodot; ve Yay&inodot;nc&inodot;l&inodot;k A.&Scedil;. &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metnine buradan ula&scedil;abilirsiniz.
 
 
 
 
</div>

CRM Campaign Manager

Watsons Turkey

<div>
 
 Watsons Turkey is a part of
 
 AS Watson Group
 
 , the world's largest international health and beauty retailer, operating over
 
 17,000 stores
 
 under
 
 12 retail brands
 
 across
 
 31 markets
 
 with more than
 
 130,000 employees
 
 . As of the
 
 2024 fiscal year
 
 , AS Watson Group recorded a revenue of
 
 24 billion USD
 
 and serves
 
 over 6 billion customers annually
 
 through its
 
 O+O (Offline plus Online) platforms
 
 , offering a technology-enabled retail experience. As the
 
 leading O+O health and beauty retailer in Asia
 
 , Watsons operates
 
 8,000 stores and over 1,500 pharmacies
 
 across
 
 16 markets
 
 in Asia, Europe, and the Middle East. Watsons Turkey is one of the
 
 leading beauty and personal care retailers in Turkey
 
 , with
 
 more than 450 stores in 66 cities
 
 and over
 
 3,500 employees
 
 . It aims to make a
 
 positive difference
 
 in customers&rsquo; lives through its products and services. Watsons is
 
 Asia&rsquo;s No.1 Personal Care and Beauty Retailer
 
 .* *Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with
 
 9,000 participants across six Asian countries
 
 .
 
 
 
 
 
 
 * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
 
 
 
 
 * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 University degree; MBA, Mathematics, Statistics, Industrial Engineering from reputable Universities is preferred,
 </li>
 <li>
 10 years of customer growth, CRM campaign strategy and data analytics experience,
 </li>
 <li>
 Experience in analyzing data and building insights &amp; stories from data,
 </li>
 <li>
 Understanding of business intelligence, data management technologies and predictive models,
 </li>
 <li>
 Strong SQL, Microsoft Excel and PowerPoint skills, experience on data visualization tools; Tableau, Power BI is a plus,
 </li>
 <li>
 Excellent command of written and spoken English,
 </li>
 <li>
 Team work orientation and skilled in working with cross-functions.
 </li>
 <li>
 Strong planning with strong communication and interpersonal skills
 </li>
 <li>
 A self-motivated, flexible, quick learning, high achieving, &ldquo;can do&rdquo; mentality; High drive and results oriented spirit.
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Develop comprehensive CRM campaign strategies and improve annual CRM plan aligned with business objectives.
 </li>
 <li>
 Analyze big data and generate customer insights to drive business growth and customer engagement.
 </li>
 <li>
 Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics and growth.
 </li>
 <li>
 Understand customer profiles and consumption behaviors to increase customer loyalty.
 </li>
 <li>
 Follow up CRM KPIs and periodic reports; collaborate with internal units.
 </li>
 <li>
 Maintenance of CRM system and improve current processes of loyalty program for better customer experience,
 </li>
 <li>
 Build up 3rd party partnerships for cross-campaigns
 </li>
 <li>
 Direct reporting to Head of CRM.
 </li>
 </ul>
 
 
</div>

CRM Analytics and Campaign Manager

TikTok

<div>
 
 Responsibilities
 
 
 The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
 
 
 We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy.
 
 
 Responsibilities:
 
 1. Campaigns Planning and Execution:
 
 - Configure Revenue campaigns, ensuring alignment with overall strategies and objectives.
 
 - Collaborate with cross-functional teams to execute campaigns seamlessly.
 
 2. Campaign Formats and Innovation:
 
 - Contribute ideas and recommendations for innovative campaign formats and technologies.
 
 - Work closely with the creative team to implement visually appealing and interactive campaign material.
 
 3. Audience Engagement:
 
 - Support the development of strategies to enhance audience engagement during campaigns.
 
 - Collaborate with the content team to create campaign-specific visual assets.
 
 5. Post-Event Analysis:
 
 - Deliver comprehensive post-mortem analysis and reports to evaluate campaign performance and identify opportunities for future improvement.
 
 6. Budget Management:
 
 - Assist in the development and management of revenue campaigns budgets.
 
 - Provide updates on budget status and support recommendations for adjustments.
 
 7. Compliance and Risk Management:
 
 - Ensure awareness of and compliance with regulations and industry standards.
 
 - Contribute to the identification and mitigation of potential risks associated with revenue campaigns.
 
 8. Data Analysis Support:
 
 - Collaborate with the Data Analysis team to utilize data analytics for ongoing campaign optimization.
 
 - Assist in maintaining dashboards and reports for ongoing monitoring of campaign performance.
 
 9. Stakeholder Engagement:
 
 - Support the building and maintenance of relationships with key internal stakeholders.
 
 
 
 Qualifications
 
 
 Minimum qualifications:
 
 - Bachelor's degree in Marketing, Business, or a related field.
 
 - Previous experience in revenue-growth role, gaming company heavily focused on gamification to drive revenue and activity.
 
 - Strong organizational and multitasking skills.
 
 - Good knowledge of data analysis techniques.
 
 - Excellent communication and teamwork skills.
 
 
 Preferred Qualifications:
 
 - Enthusiastic about the gaming and digital entertainment industry.
 
 - Familiarity with the region and cultural nuances is advantageous.
 
 
 
 About TikTok
 
 
 TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.&ZeroWidthSpace;
 
 
 
 
 Why Join Us
 
 
 Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect &ndash; and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.&ZeroWidthSpace;
 
 We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.&ZeroWidthSpace;
 
 &ZeroWidthSpace;
 
 Diversity &amp; Inclusion&ZeroWidthSpace;
 
 TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.&ZeroWidthSpace;
</div>

TikTok LIVE Revenue Campaign Ops Manager - Turkey

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Nida Kule Esentepe, &Scedil;i&scedil;li, &Idot;stanbul, T&uuml;rkiye office.
 
 
 
 
 
 
 Reports to:
 
 Marketing Manager
 
 
 
 
 
 The Role
 
 
 
 
 
 The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
 
 
 
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT
 
 
 
 
 <ul>
 <li>
 Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
 </li>
 <li>
 Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.
 </li>
 <li>
 Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
 </li>
 <li>
 Coordinate all deliverables with contras and partner marketing agreements
 </li>
 <li>
 Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
 </li>
 <li>
 Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
 </li>
 <li>
 Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT
 
 
 
 
 <ul>
 <li>
 As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
 </li>
 <li>
 Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns.
 </li>
 <li>
 Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to.
 </li>
 <li>
 Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
 </li>
 <li>
 Use recommended campaign analytics dashboards daily to monitor performance.
 </li>
 <li>
 Become part of a culture of testing and metrics-driven decision making in the team.
 </li>
 <li>
 Share case studies with marketers within the team, EMEA division and Informa Markets business.
 </li>
 </ul>
 
 
 MARKETING EXECUTION
 
 
 
 
 <ul>
 <li>
 Identify the target audience and key segments within the target universe.
 </li>
 <li>
 Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
 </li>
 <li>
 Monitor and adjust campaign activity based on performance metrics.
 </li>
 <li>
 Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).
 </li>
 <li>
 Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
 </li>
 <li>
 Manage and format any external files for import into the Informa database.
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Qualities needed for the role
 
 
 
 
 <ul>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Focussed on real-time performance and ROI.
 </li>
 <li>
 Deadline and target-driven.
 </li>
 <li>
 Ability to build effective relationships with partners and stakeholders.
 </li>
 </ul>
 
 
 Qualities needed for culture fit
 
 
 
 
 <ul>
 <li>
 Highly collaborative and tenacious team player.
 </li>
 <li>
 Fast learner and committed to personal development and growth.
 </li>
 <li>
 Takes pride and ownership of their work.
 </li>
 <li>
 Adaptable and able to work in a pressurised environment.
 </li>
 </ul>
 
 
 Skills required
 
 
 
 
 <ul>
 <li>
 Experience of using email marketing or marketing automation technology (Eloqua).
 </li>
 <li>
 Experience of working with CMS platforms (Adobe Experience Manager)
 </li>
 <li>
 Experience of working with databases and data selection/management software.
 </li>
 <li>
 Database development and growth including segmentation / advanced targeting.
 </li>
 <li>
 Experience in marketing analytics and reporting platforms (Adobe Analytics).
 </li>
 <li>
 Knowledge of digital marketing practices (PPC, SEO and online advertising).
 </li>
 <li>
 Excellent verbal and written communication skills in English
 </li>
 <li>
 Educated to degree level or equivalent.
 </li>
 </ul>
 
 
 Desired
 
 
 
 
 <ul>
 <li>
 Experience of managing social media channels, scheduling, listening and analysis.
 </li>
 <li>
 Experience multivariate or AB testing practices.
 </li>
 <li>
 Formal business/marketing higher education qualification.
 </li>
 <li>
 Verbal and written communication skills.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with
 
 ISKUR
 
 .
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Time out:
 
 Take up to four days per year to volunteer, plus a day off for your birthday!
 </li>
 <li>
 
 Broader impact:
 
 take up to four days per year to volunteer, with charity match funding available too
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 Company funded private medical insurance
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
</div>

ASUS

<div>
 
 We&rsquo;re looking for a new marketing team player to share our passion for technology &amp; innovation and help us deliver the incredible in everything we do in marketing.
 
 
 
 
 
 Reporting to the Country Marketing Manager, the role will play an active role in supporting the department for all marketing related aspects. This includes developing digital marketing plans, supervising campaign execution, spearheading innovative ideas and making data driven decisions for one of the top-three consumer notebook brands in the world.
 
 
 
 
 
 
 Your primary tasks include:
 
 
 
 
 
 <ul>
 <li>
 Own the end-to-end planning and execution of digital campaigns across platforms such as Google, Meta (Facebook/Instagram), TikTok, LinkedIn, and local DSPs.
 </li>
 <li>
 Collaborate with local media agencies, ensuring efficient execution, optimization, and performance analysis.
 </li>
 <li>
 Propose and manage digital budgets, ensuring spend effectiveness and campaign ROI.
 </li>
 <li>
 Lead performance reviews and cross-platform reporting; analyze KPIs such as ROAS, CTR, VTR, conversion rate, etc., and proactively optimize.
 </li>
 <li>
 Manage launch marketing campaigns, coordinating with regional product and content teams for timely go-to-market executions.
 </li>
 <li>
 Drive implementation of new digital initiatives, including data-driven targeting, remarketing strategies, and first-party data integration.
 </li>
 <li>
 Align with global marketing strategies while tailoring local tactics to improve market competitiveness.
 </li>
 <li>
 Review and verify agency invoice submissions and ensure proper documentation of proof of execution.
 </li>
 </ul>
 
 
 
 
 
 About the team:
 
 
 
 
 
 
 The marketing team has a growing structure. The team manager reports directly to the Country Manager. The team consists of Digital, Social Media, Graphic &amp; Web Designer, and Technical PR specialists, working in a fast-paced environment. The team has a strong influence on consumers and aims to increase the awareness of ASUS products in the local market.
 
 
 
 
 
 
 Qualifications and background:
 
 
 
 
 
 <ul>
 <li>
 Minimum 5 years of digital marketing experience, ideally within tech, consumer electronics, or performance-driven industries.
 </li>
 <li>
 Proven track record managing media agencies and improving campaign outcomes via cross-functional collaboration.
 </li>
 <li>
 Solid knowledge and experience with Google Ads, Meta Ads, programmatic platforms, and e-commerce media.
 </li>
 <li>
 Strong grasp of digital media metrics and attribution models; comfortable working with Excel, PowerPoint, and visualization tools (e.g., Data Studio, Power BI).
 </li>
 <li>
 Google Ads and Google Analytics certifications are highly preferred.
 </li>
 <li>
 Excellent command of English (written and spoken).
 </li>
 <li>
 Strategic thinker with strong project management and presentation skills.
 </li>
 <li>
 Ability to adapt quickly in a fast-paced, international work environment.
 </li>
 </ul>
 
 
 
 
 Nice to Have (not mandatory but highly valued)
 
 
 
 
 <ul>
 <li>
 Experience in CRM/CDP management or leveraging first-party data to enhance ad targeting and campaign personalization.
 </li>
 <li>
 Familiarity with eRetail media platforms and experience executing performance campaigns via key online retailers.
 </li>
 <li>
 Experience collaborating with regional or HQ teams in a matrix-style organization, with demonstrated success in cross-border alignment and execution.
 </li>
 </ul>
 
 
 
 
 
 About ASUS:
 
 
 
 ASUS is a multinational company known for the world&rsquo;s best motherboards, personal computers, monitors, graphics cards and other high-quality technology solutions. With a global workforce that includes more than 5,000 R&amp;D professionals, ASUS leads the industry through cutting-edge innovation and design. Ranked 26th in Forbes&rsquo; Global 2000 Top Regarded Companies and named among the World&rsquo;s most admired companies by Fortune.
 
 
 
 
 
 
 Why join us:
 
 
 
 We highly value growth and development for our employees. All growth depends upon activity. There is no development physically or intellectually without effort, and effort means personal responsibility and possibilities.
 
 
 
 
 
 
 *Disclaimer: When you submit your information to LinkedIn, your information will be collected, processed, and used by LinkedIn. LinkedIn will share your information to ASUS for job recruitment purpose.
 
 
 
 
</div>

Digital Marketing Specialist

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

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