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Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Nida Kule Esentepe, &Scedil;i&scedil;li, &Idot;stanbul, T&uuml;rkiye office.
 
 
 
 
 
 
 Reports to:
 
 Marketing Manager
 
 
 
 
 
 The Role
 
 
 
 
 
 The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
 
 
 
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT
 
 
 
 
 <ul>
 <li>
 Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
 </li>
 <li>
 Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.
 </li>
 <li>
 Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
 </li>
 <li>
 Coordinate all deliverables with contras and partner marketing agreements
 </li>
 <li>
 Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
 </li>
 <li>
 Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
 </li>
 <li>
 Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT
 
 
 
 
 <ul>
 <li>
 As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
 </li>
 <li>
 Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns.
 </li>
 <li>
 Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to.
 </li>
 <li>
 Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
 </li>
 <li>
 Use recommended campaign analytics dashboards daily to monitor performance.
 </li>
 <li>
 Become part of a culture of testing and metrics-driven decision making in the team.
 </li>
 <li>
 Share case studies with marketers within the team, EMEA division and Informa Markets business.
 </li>
 </ul>
 
 
 MARKETING EXECUTION
 
 
 
 
 <ul>
 <li>
 Identify the target audience and key segments within the target universe.
 </li>
 <li>
 Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
 </li>
 <li>
 Monitor and adjust campaign activity based on performance metrics.
 </li>
 <li>
 Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).
 </li>
 <li>
 Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
 </li>
 <li>
 Manage and format any external files for import into the Informa database.
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Qualities needed for the role
 
 
 
 
 <ul>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Focussed on real-time performance and ROI.
 </li>
 <li>
 Deadline and target-driven.
 </li>
 <li>
 Ability to build effective relationships with partners and stakeholders.
 </li>
 </ul>
 
 
 Qualities needed for culture fit
 
 
 
 
 <ul>
 <li>
 Highly collaborative and tenacious team player.
 </li>
 <li>
 Fast learner and committed to personal development and growth.
 </li>
 <li>
 Takes pride and ownership of their work.
 </li>
 <li>
 Adaptable and able to work in a pressurised environment.
 </li>
 </ul>
 
 
 Skills required
 
 
 
 
 <ul>
 <li>
 Experience of using email marketing or marketing automation technology (Eloqua).
 </li>
 <li>
 Experience of working with CMS platforms (Adobe Experience Manager)
 </li>
 <li>
 Experience of working with databases and data selection/management software.
 </li>
 <li>
 Database development and growth including segmentation / advanced targeting.
 </li>
 <li>
 Experience in marketing analytics and reporting platforms (Adobe Analytics).
 </li>
 <li>
 Knowledge of digital marketing practices (PPC, SEO and online advertising).
 </li>
 <li>
 Excellent verbal and written communication skills in English
 </li>
 <li>
 Educated to degree level or equivalent.
 </li>
 </ul>
 
 
 Desired
 
 
 
 
 <ul>
 <li>
 Experience of managing social media channels, scheduling, listening and analysis.
 </li>
 <li>
 Experience multivariate or AB testing practices.
 </li>
 <li>
 Formal business/marketing higher education qualification.
 </li>
 <li>
 Verbal and written communication skills.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with
 
 ISKUR
 
 .
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Time out:
 
 Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 Company funded private medical insurance
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
</div>

Marketing Executive

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Senior Marketing Manager
The Role
This role requires a detail-oriented, creative senior marketing executive with the ability to design and deliver an end-to-end marketing campaign. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be ready to take the first step towards management in either managing or mentoring more junior members of the team.
Job Responsibilities
To work with the senior marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver outbound marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Develop marketing budgets in line with plans and maintain budget trackers</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards daily to monitor performance</li><li>
Become part of a culture of testing and metrics-driven decision making in the team</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels</li><li>
Monitor and adjust campaign activity based on performance metrics</li><li>
Develop and deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites</li><li>
Manage and format any external files for import into the Informa database</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards</li><li>
Manage PR agency (internal or external) with input from the marketing manager and event manager /event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li></ul>
TEAM MANAGEMENT<ul><li>
Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan</li><li>
Provide guidance, feedback and inspiration to line reports/assisting team</li><li>
Work with line reports &amp; marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)</li><li>
 Reflect the high-performance culture of the marketing team</li><li>
Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team</li></ul> 

Qualifications 
<ul><li>
Analytical and questioning mindset</li><li>
Focussed on real-time performance and ROI</li><li>
Deadline and target-driven</li><li>
Ability to build effective relationships with partners and stakeholders</li><li>
Highly collaborative and tenacious team player</li><li>
Fast learner and committed to personal development and growth</li><li>
Takes pride and ownership of their work</li><li>
Adaptable and able to work in a pressurised environment</li><li>
Experience of using email marketing or marketing automation technology (Eloqua)</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software</li><li>
Database development and growth including segmentation / advanced targeting</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics)</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising)</li><li>
Excellent verbal and written communication skills in English and in Turkish</li><li>
Educated to degree level or equivalent</li><li>
Experience of managing social media channels, scheduling, listening and analysis</li><li>
Experience multivariate or AB testing practices</li><li>
Formal business/marketing higher education qualification</li><li>
Verbal and written communication skills</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Senior Marketing Executive

OneIngage

<div>
 
 
 At OneIngage,
 
 with our expertise in digital media, data, e-commerce, and digital visualization, we elevate the operational strength of brands both domestically and internationally to the highest standards. Adopting the "Think Borderless - Act Limitless" approach in every project, we aim to think and act without limits. We also position the strong corporate infrastructure and global reach provided by being a part of the Ko&ccedil; Group as a solid foundation.
 
 
 
 
 
 
 We thinkborderless here.
 
 Working here, you will find new opportunities to excel in your role and challenge yourself every day, with a highly motivated team in a dynamic environment. We set our goals in the beginning of every year together with our colleagues transparently, so each of us are clear about our goals and more than willing to support &amp; improve one another and our business during the year. We reward our colleagues in line with their performance and have a compensation policy accordingly.
 
 
 
 
 
 
 Being a Ko&ccedil; Group Company employee, you will have;
 
 
 <ul>
 <li>
 Comprehensive Private Health Insurance Package
 </li>
 <li>
 Ko&ccedil; Group Retirement Fund Membership
 </li>
 <li>
 Ko&ccedil; Ailem Membership
 </li>
 <li>
 Social Benefits Package or Flextra (Flexible Benefits)
 </li>
 <li>
 Personal Accident Insurance
 </li>
 <li>
 TokenFlex
 </li>
 <li>
 Transportation Support
 </li>
 <li>
 Different leave practices other than annual leave
 </li>
 <li>
 Training Support such as Ko&ccedil; Akademi, Technical &amp; Personel Development, Language
 </li>
 </ul>
 
 
 
 
 
 Job Description &amp; Responsibilities:
 
 
 <ul>
 <li>
 Preparing digital media plans in line with the client&rsquo;s KPIs,
 </li>
 <li>
 Transferring the campaign management process to the team and following-up,
 </li>
 <li>
 Reporting to the client about campaigns with the data analyzed,
 </li>
 <li>
 Managing/conducting the operational processes of the clients&rsquo; digital campaign,
 </li>
 <li>
 Monitoring and optimizing the performance of the campaigns in line with the KPIs of the clients,
 </li>
 <li>
 Conducting the preparation process of media plans with the team and client,
 </li>
 <li>
 Contributing to the digital media strategy of the clients with the team, benchmarking and researching for new ideas,
 </li>
 <li>
 Taking an active role and following up the client's invoicing process,
 </li>
 <li>
 Following trends and providing proactive suggestions to the client.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Experience:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Economics, Industrial Engineering or related fields,
 </li>
 <li>
 Minimum 4 years of experience in digital marketing, (in media planning or marketing departments of agencies/brands etc.)
 </li>
 <li>
 Fluency in English and advanced knowledge of MS Office programs,
 </li>
 <li>
 Knowledge of digital media planning and buying processes,
 </li>
 <li>
 Highly familiar with ads manager platforms (Facebook Business Manager, Google Adwords, Doubleclick etc.) and Google Analytics,
 </li>
 <li>
 Strong technical knowledge of the tools used and the platforms managed,
 </li>
 <li>
 Open for self-improvement, researcher and innovative,
 </li>
 <li>
 A team player with excellent communication skills ,
 </li>
 <li>
 Client - oriented, taking fast actions,
 </li>
 <li>
 Strong planning, reporting and analytical skills.
 </li>
 </ul>
 
 
 
 
 
 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;
 
 
 
 Kanun
 
 
 
 &rdquo;) uyar&inodot;nca, ki&scedil;isel verileriniz; veri sorumlusu olarak
 
 
 
 INGAGE D&Idot;J&Idot;TAL PAZARLAMA H&Idot;ZMETLER&Idot; A.&Scedil;.
 
 
 
 (&ldquo;
 
 
 
 &Scedil;irket
 
 
 
 &rdquo;) taraf&inodot;ndan belirlenen kapsamda i&scedil;lenebilecektir. Ki&scedil;isel verilerinizin &Scedil;irket taraf&inodot;ndan i&scedil;lenme ama&ccedil;lar&inodot; konusunda detayl&inodot; bilgilere; https://www.ingage.media/uploads/Ingage_Kisisel_Verilerin_Korunmasi_Politikasi_129063e40e.pdf adresinde yer alan Ki&scedil;isel Verilerin Korunmas&inodot; ve &Idot;&scedil;lenmesi Politikas&inodot;&rsquo;ndan ula&scedil;abilirsiniz.
 
 
</div>

Digital Media Planning Manager

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Product Manager, Marketing Services - EEMEA
Overview 
As Marketing Services (MS), the marketing strategy &amp; execution arm of Mastercard, we aim to focus on differentiated scalable and digital offerings that leverages our unique data and marketing technology to accelerate campaign performance and associated outcomes. Our vision is to become the partner of choice for Issuers and Merchants leveraging our data-driven marketing performance products to drive our client&rsquo;s most profitable customer engagements and ultimately Mastercard preference with consumers.
 
 
Through the transformation of the youngest and fastest growing MS region, EEMEA is seeking an experienced Marketing Services Product Manager. The candidates&rsquo; superior understanding of the card portfolio growth drivers and important KPIs to track blended with experience in targeted, data-driven marketing campaigns will deliver better results for clients and create their reliance on MS. 
We are specifically looking for a candidate with experience in designing and executing acquisition and portfolio optimization campaigns to manage cards business to drive portfolio growth. 
Role &amp; Responsibilities 
<ul><li>Grow the Marketing Services Revenue by supporting to design and implement efficient and scalable marketing solutions. These solutions include B2B2C product packages where we bring together different Services solutions to support banks with end to end execution of acquisition and spend campaigns to drive portfolio growth.</li><li>Support defining and deploying the go-to-market strategy for MS initiatives. MS initiatives would cover a wide range of campaigns like acquisition, activation, reactivation, retention, e-commerce, cross border, merchant partnerships.</li><li>Drive end-to-end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results-driven digital marketing strategies.
</li><li>Develop strategies and solutions to automate lifecycle management activities for issuers covering different campaign types like EMOB/Activation, Spend Stimulation, Retention, Reactivation&hellip;</li><li>Experienced in end to end new product launches as new cards for issuers or retailers, new loyalty programs and/or card conversions, ability to analyze existing processes, strategize, plan, execute to go to market and post launch management.
</li><li>Support, plan, execute and measure targeted digital acquisition capabilities and digital marketing campaigns across Paid, Owned, and Earned channels.
</li><li>Drive growth of MS campaigns in the region by working in full coordination with internal &amp; external stakeholders to achieve region wide optimization KPIs.</li><li>Support EEMEA MS product strategy thinking, planning, resourcing, budgeting and rollout for campaigns/projects, as well as indirect oversight of their end to end delivery.
</li><li>Support EEMEA MS P&amp;L management &ndash; tracking and acting over the business important KPIs, such as Revenue, Margin and Expenses.</li><li>Identify key partners, build relationship and secure differentiated offers and campaign constructs exclusive for Mastercard issuer specific engagements.</li><li>Partner with D&amp;S Business Development, Advisors Client Services, Market Development, Product and Marketing teams to develop a plan to support regions&rsquo; strategic imperatives through impactful marketing initiatives.</li><li>Work closely with Product and Business Development &amp; Sales teams to monitor issuer&rsquo;s performance on growth indicators and develop strategies to improve performance.</li><li>Develop strategies and solutions to automate lifecycle management activities for issuers covering different campaign types like EMOB/Activation, Spend Stimulation, Retention, Reactivation&hellip;</li><li>Work with technology partners to identify best partners and solutions to help issuers define and deploy capabilities for automated campaign roll out</li><li>Track optimization KPIs per issuer and decide on actions to improve overall portfolio performance.</li><li>Solve analytical problems and execute solutions when evaluating campaign results and driving cross campaign learnings, diving into data points regarding bank &amp; merchant business performance to find the areas of development to get the maximum value out of card portfolios.</li><li>Conduct customer and competitive LCM strategy and programs, as well as provide insight on short and long term market trends and reports.</li></ul> 
Experience 
<ul><li>Years business experience, particularly in a financial institution with a strong understanding of acquisition and portfolio management/spend campaigns.</li><li>A strategic expert in Below-the-Line (BTL) and data-led marketing, proven experience in spend stimulation campaigns that are precisely targeted and impactful. Familiarity with tailored, results-focused approaches to maximize spend is a must.</li><li>Product Management, Marketing consulting and/or Card Portfolio Management experience driving products, strategy, execution, and measurement to run campaigns like EMOB, activation, engagement, retention&hellip;</li><li>Ability to strategize, ideate, plan and execute ATL and BTL marketing strategies and campaigns as well as tracking and measuring results.</li><li>Ability to hone in on trends and insights and propose innovative and strategic digital marketing solutions that drive value and results.</li><li>Well versed in managing marketing and creative development processes end to end.
</li><li>Good knowledge of digital media platforms and digital marketing strategies to drive performance and ROI.</li><li>Previous experience in a multi disciplinary digital/tech business is a plus.</li><li>Good knowledge of the wide variety of digital, marketing, and sales best practices and their capabilities in creating a good customer experience.</li><li>Should understand key P&amp;L drivers and leveraging the relevant aspects to build effective business cases.</li></ul>
All About You 
<ul><li>Positive mental attitude. A pleasure to work with. Socially intelligent and witty behind the PC.</li><li>Highly collaborative and able to thrive in matrixed organizations, working with global, virtual, multicultural and cross functional teams.</li><li>Strong interpersonal communication and presentation skills with stakeholders of different seniority.
</li><li>High business acumen with the ability to engage with clients at senior level.</li><li>Strategic thinking with the ability to identify potential risks/opportunities.</li><li>Problem solving skills with the ability to make sound decisions in challenging situations.</li><li>Results driven, entrepreneurial and a proactive self-starter.</li><li>Willing to travel across EEMEA when needed.</li><li>Strong proficiency in English, enabling effective communication in a multicultural environment.</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Product Manager, Marketing Services - EEMEA

Eureko Sigorta

<div>
 
 
 About the Role
 
 
 
 We are seeking a dynamic
 
 Brand Manager
 
 to lead and execute our brand and marketing strategies. This role is key to building our reputation, strengthening brand awareness, and ensuring consistent, engaging communication with customers and stakeholders.
 
 
 If you would like to be part of an
 
 award-winning &amp; pioneering team
 
 that blends creativity with strategy and delivers results, this role gives you the opportunity to shape a brand that puts customers at the heart of its strategy.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Brand &amp; Marketing
 
 
 <ul>
 <li>
 Work with marketing team on developing and executing integrated brand strategies to strengthen awareness and preference, from brand identity to all customer touchpoints.
 </li>
 <li>
 Plan and manage campaigns across all media platforms including digital and social.
 </li>
 <li>
 Manage
 
 creative agency relationships
 
 to ensure timely delivery of high-quality campaigns and materials.
 </li>
 <li>
 Develop social media strategy &amp; related assets, ensuring content is engaging, aligned with brand voice.
 </li>
 <li>
 Ensure consistency in
 
 storytelling
 
 across all customer and brand touchpoints.
 </li>
 <li>
 Monitor market trends, customer insights, and competitor activities to identify opportunities.
 </li>
 <li>
 Work closely with the
 
 Digital Marketing &amp; Customer Experience teams for initiatives (chatbot, customer touchpoints, digital sales campaigns)
 
 to align brand activities with digital platforms and customer journey improvements.
 </li>
 </ul>
 
 
 
 
 
 Customer Understanding &amp; Research
 
 
 <ul>
 <li>
 Conduct market research and analyze customer behavior to generate insights.
 </li>
 <li>
 Translate research findings &amp; all kinds of relevant customer data into actionable strategies that drive engagement and growth.
 </li>
 <li>
 Monitor customer journeys and identify pain points/opportunities for improvement.
 </li>
 </ul>
 
 
 
 
 
 Budget &amp; Reporting
 
 
 <ul>
 <li>
 Own and manage the
 
 brand &amp; marketing budget
 
 , ensuring efficient allocation of resources.
 </li>
 <li>
 Provide regular reports to management on budget allocation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Industrial Engineering or related field.
 </li>
 <li>
 
 5+ years of experience
 
 in brand management and campaign execution (preferably in FMCG/retail)
 </li>
 <li>
 Proven experience in
 
 managing agencies, social media, and multi-channel campaigns.
 
 </li>
 <li>
 Strong
 
 storytelling and presentation skills
 
 (both in English and Turkish).
 </li>
 <li>
 Experience in
 
 market research and customer understanding.
 
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Analytical mindset with ability to translate insights into action.
 </li>
 <li>
 Creative, proactive, and able to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Eureko Sigorta&rsquo;da f&inodot;rsat e&scedil;itli&gbreve;i &ouml;nceli&gbreve;imizdir.
 
 
 
 
 T&uuml;m adaylar&inodot;m&inodot;z&inodot; cinsiyet, medeni durum, ya&scedil;, dil, din, &inodot;rk veya siyasi g&ouml;r&uuml;&scedil; gibi &ouml;zelliklerini dikkate almadan, &scedil;irketimizin yetkinlik ihtiya&ccedil;lar&inodot;na g&ouml;re de&gbreve;erlendirip, adil ve e&scedil;it f&inodot;rsat sa&gbreve;layan bir i&scedil;veren olma prensibini benimseriz.
 
 
 
 
</div>

Brand Manager

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